ES1067425U - Advertising support laminar (Machine-translation by Google Translate, not legally binding) - Google Patents

Advertising support laminar (Machine-translation by Google Translate, not legally binding) Download PDF

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Publication number
ES1067425U
ES1067425U ES200800407U ES200800407U ES1067425U ES 1067425 U ES1067425 U ES 1067425U ES 200800407 U ES200800407 U ES 200800407U ES 200800407 U ES200800407 U ES 200800407U ES 1067425 U ES1067425 U ES 1067425U
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Spain
Prior art keywords
laminar
advertising support
laminar body
hanging
areas
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Granted
Application number
ES200800407U
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Spanish (es)
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ES1067425Y (en
Inventor
Manuel Reyes Guerrero
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EL TINTER ARTS GRAFIQUES EDICI
El Tinter Arts Grafiques Edicions I Produccions Sal
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EL TINTER ARTS GRAFIQUES EDICI
El Tinter Arts Grafiques Edicions I Produccions Sal
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Priority to ES200800407U priority Critical patent/ES1067425Y/en
Publication of ES1067425U publication Critical patent/ES1067425U/en
Application granted granted Critical
Publication of ES1067425Y publication Critical patent/ES1067425Y/en
Anticipated expiration legal-status Critical
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Abstract

Laminar advertising support, of the type that is configured as a folding booklet formed by a laminar body (2), of paper, cardboard, cardboard, plastic or any other suitable material, divided longitudinally and/or transversely by fold lines (3) ) that determine several areas (4) on which it incorporates printed and/or alphanumeric messages printed, or inserted by any other known system, characterized by the fact that said laminar body, in some of its areas (4) has means that they allow the incorporation to it by hanging one or more small objects (10) of promotional, propaganda, gift or similar type, such as a usb memory, a keychain, etc., said hanging through the hanging means (9) constituted by the ring, hook or orifice that, conveniently, will be provided that disposes the object (10) to be incorporated; wherein the fold lines (3) that determine the different areas (4) in which said body is divided, are double, with the space (11) provided between them being suitable according to the thickness or size of the object or objects (10) that incorporates the laminar body (2). (Machine-translation by Google Translate, not legally binding)

Description

Soporte publicitario laminar.Laminar advertising support.

Objeto de la invenciónObject of the invention

Tal como expresa el enunciado de la presente memoria descriptiva, la invención se refiere a un soporte publicitario laminar, que aporta a la función a que se destina varias ventajas, aparte de otras inherentes a su constitución y organización, que serán detalladas más adelante, las cuales constituyen una notable mejora frente a lo ya conocido en el mercado en este
campo.As stated in the statement of the present specification, the invention relates to a laminar advertising medium, which contributes to the function to which several advantages are destined, apart from others inherent to its constitution and organization, which will be detailed below, which constitute a remarkable improvement compared to what is already known in the market in this
countryside.

En particular, la invención tiene por objeto un soporte publicitario laminar, del tipo configurado como un folleto plegable formado a partir de un cuerpo laminar dividido mediante líneas de doblez que determinan diferentes áreas, contando, preferentemente, como mínimo con dos áreas distintas y una línea de doblez, el cual presenta la particularidad de contar con medios que permiten su cierre así como con medios que permiten, de forma innovadora, la incorporación al mismo de pequeños objetos adecuadamente sujetos, estando especialmente pensado para enviar y/o distribuir objetos promocionales, de propaganda, de regalo o similar, tal como puede ser una memoria USB, un llavero, etc., acompañándolos de mensajes informativos, divulgativos o publicitarios impresos en el citado folleto.In particular, the invention aims at a laminar advertising support, of the type configured as a brochure folding formed from a laminar body divided by bending lines that determine different areas, counting, preferably, at least with two different areas and a line of fold, which presents the particularity of having means that they allow their closure as well as with means that allow, in a way innovative, the incorporation of small objects properly subject, being specially thought to send and / or distribute promotional, propaganda, gift or similar, such as a USB stick, a keychain, etc., accompanying them with informative, informative messages or advertising printed in the aforementioned brochure.

El especial y estudiado diseño estructural del soporte que se propone permite, pues, ventajosamente incorporar, adecuadamente sujetos, dicho tipo de objetos, a la vez que proporciona un medio óptimo para la inserción de los citados mensajes, constituyendo un elemento práctico, simple y de muy bajo coste económico idóneo para el carácter efímero de la función a que se destina.The special and studied structural design of the support that is proposed allows, therefore, advantageously to incorporate, properly subject, such objects, while provides an optimal means for the insertion of those mentioned messages, constituting a practical, simple and very low element economic cost suitable for the ephemeral nature of the function to which It is destined.

Campo de aplicaciónScope

El campo de aplicación de la presente invención se encuentra dentro del sector de la industria de las artes gráficas en general, y en concreto a la industria dedicada a la elaboración de folletos y soportes publicitarios laminares troquelados.The field of application of the present invention It is within the sector of the arts industry graphics in general, and specifically to the industry dedicated to the preparation of leaflets and advertising stands die cut

Antecedentes de la invenciónBackground of the invention

Como es sabido, hoy en día, la comunicación y, especialmente, la publicidad juegan un papel muy importante en las relaciones de nuestra sociedad.As is known, today, communication and, especially, advertising play a very important role in relations of our society.

Así, en muchos ámbitos de la misma se hace necesario el envío o distribución de pequeños objetos del tipo anteriormente descrito, acompañados de correspondientes mensajes publicitarios, de información, etc. siendo, con los medios actualmente conocidos, compleja y costosa su distribución conjunta.Thus, in many areas of it it is done necessary to send or distribute small objects of the type previously described, accompanied by corresponding messages advertising, information, etc. being, with the means currently known, complex and expensive distribution joint.

En la actualidad, y como referencia al estado de la técnica, debe mencionarse pues, que, aunque son conocidos en el mercado una muy amplia gama de soportes publicitarios y de folletos de todo tipo, por parte del solicitante se desconoce la existencia de ningún soporte publicitario laminar que presente unas características técnicas, estructurales y constitutivas semejantes a las que presenta el que preconiza la presente invención.Currently, and as a reference to the state of The technique should therefore be mentioned that, although they are known in the market a very wide range of advertising media and brochures of all kinds, the existence of the applicant is unknown of any laminar advertising medium that presents some similar technical, structural and constitutive characteristics to those presented by the one advocated by the present invention.

Explicación de la invenciónExplanation of the invention.

En concreto, el soporte publicitario laminar que la invención propugna, tal como se ha mencionado anteriormente, se configura esencialmente como un folleto plegable del tipo formado de forma convencional a partir de un cuerpo laminar, que puede estar fabricado de papel, cartulina, cartón, plástico o cualquier otro material adecuado, estando dividido longitudinal y/o transversalmente mediante lineas de doblez que determinan preferentemente dos o más áreas sobre las que, mediante sistemas de impresión convencionales se incorporan los mensajes gráficos y/o alfanuméricos que se desee en cada caso.Specifically, laminar advertising support that The invention advocates, as mentioned above, essentially configured as a folding booklet of the formed type of  conventional form from a laminar body, which can be Made of paper, cardboard, cardboard, plastic or any other suitable material, being longitudinally divided and / or transversely by bending lines that determine preferably two or more areas on which, through systems of Conventional printing graphics messages are incorporated and / or Alphanumeric that is desired in each case.

Dicho cuerpo laminar, según la invención, presenta la particularidad de contar ventajosamente con medios que permiten la incorporación al mismo de pequeños objetos adecuadamente sujetos, dado que está especialmente pensado para enviar y/o distribuir objetos promocionales, de propaganda, de regalo o similar, tal como puede ser una memoria USB, un llavero, etc., acompañándolos de los mensajes informativos, divulgativos o publicitarios impresos en el citado folleto.Said laminar body, according to the invention, it has the particularity of having advantageously with means that allow the incorporation of small objects properly subject, since it is specially designed to send and / or distribute promotional, propaganda, of gift or similar, such as a USB stick, a keychain, etc., accompanying them with informative, informative or advertising printed in the aforementioned brochure.

Cabe destacar que dichos medios se materializan en uno o más apéndices troquelados en alguna de las áreas anteriormente descritas con que cuenta el folleto, estando el diseño de dichos apéndices especialmente estudiado para que resulten aptos para colgar y retener la argolla, gancho u orificio que, convenientemente, se habrá previsto que disponga el objeto a incorporar en cuestión.It should be noted that these means materialize in one or more die-cut appendages in any of the areas previously described with the brochure, the design of these appendices specially studied so that are suitable for hanging and retaining the ring, hook or hole that, conveniently, it will have been planned to arrange the object to incorporate in question.

Siguiendo con la invención, en ella se contempla, asimismo, la incorporación de medios de cierre en orden a mantener el objeto incorporado en su interior adecuadamente cubierto, pudiendo dichos medios consistir en medio mecánicos, conformados a partir de pestañas, solapas o elementos emergentes similares aptos para ser insertados y/o anclados en ranuras u oquedades previstas para tal fin, o también, de forma alternativa o complementaria, tratarse de medios de fijación conformados a partir de zonas encoladas o adhesivadas.Following the invention, it is also includes the incorporation of closing means in order to keep the object incorporated inside properly covered, said means being able to consist of mechanical means, formed from tabs, flaps or emerging elements similar fit to be inserted and / or anchored in grooves or cavities provided for that purpose, or alternatively or In addition, they are fixing means formed from of glued or adhesive areas.

El nuevo soporte publicitario laminar representa, por tanto, una estructura innovadora de características estructurales y constitutivas desconocidas hasta ahora para el fin a que se destina, razones que unidas a su utilidad práctica, la dotan de fundamento suficiente para obtener el privilegio de exclusividad que se solicita.The new laminar advertising support represents, therefore, an innovative structure of features structural and constitutive unknown until now for the purpose to which it is intended, reasons that together with its practical utility, the provide sufficient grounds to obtain the privilege of exclusivity requested.

Descripción de los dibujosDescription of the drawings

Para complementar la descripción que se está realizando y con objeto de ayudar a una mejor comprensión de las características de la invención, se acompaña a la presente memoria descriptiva, como parte integrante de la misma, de un juego de planos, en los que, con carácter ilustrativo y no limitativo, se ha representado lo siguiente:To complement the description that is being performing and in order to help a better understanding of the characteristics of the invention, is attached herein descriptive, as an integral part of it, of a game of planes, in which, for illustrative and non-limiting purposes, represented the following:

La figura número 1.- Muestra una vista en planta y desplegado de un ejemplo de realización del nuevo soporte publicitario laminar, objeto de la presente invención, en la que se aprecian las principales partes y elementos de que consta así como la configuración y disposición de las mismas.Figure number 1.- Shows a plan view and deployed an example of realization of the new support laminar advertising, object of the present invention, in which they appreciate the main parts and elements of which it consists as well as the configuration and arrangement of them.

La figura número 2.- Muestra una vista ampliada del detalle A, señalado en la figura 1, y en la que se aprecia con mayor claridad la configuración del apéndice para cuelgue de los objetos que incorpora el soporte de la invención.Figure number 2.- Shows an enlarged view of detail A, indicated in figure 1, and in which it can be seen with more clearly the configuration of the appendix to hang from objects incorporating the support of the invention.

La figura número 3.- Muestra una vista en perspectiva del soporte una vez doblado, abierto, e incorporando un objeto promocional en su interior.Figure number 3.- Shows a view in stand perspective once folded, opened, and incorporating a promotional object inside.

Realización preferente de la invenciónPreferred Embodiment of the Invention

A la vista de las mencionadas figuras y de acuerdo con la numeración adoptada, se puede observar en ellas un ejemplo de realización preferente de la invención, la cual comprende las partes y elementos que se indican y describen en detalle a continuación.In view of the aforementioned figures and of according to the numbering adopted, you can see in them a preferred embodiment of the invention, which includes the parts and elements that are indicated and described in detail below.

Así, tal como se observa en dichas figuras, el soporte publicitario laminar (1) objeto de la invención, se configura como un folleto plegable convencionalmente constituido a partir de un cuerpo laminar (2), fabricado en papel, cartulina, cartón, plástico o cualquier otro material adecuado, dividido longitudinal y/o transversalmente mediante líneas de doblez (3) que determinan varias áreas (4) sobre las que incorpora mensajes gráficos y/o alfanuméricos impresos, o insertados mediante cualquier otro sistema conocido, y que en el ejemplo representado consiste en un folleto tríptico, es decir, un impreso formado por un cuerpo laminar rectangular (2) de papel que se dobla en tres partes (4), sin que ello suponga una limitación, ya que podría presentar cualquier configuración plantar así como cualquier número de áreas o partes (4) contando preferentemente como mínimo con dos.Thus, as seen in these figures, the laminar advertising support (1) object of the invention, is set up as a conventionally constituted folding booklet to from a laminar body (2), made of paper, cardboard, cardboard, plastic or any other suitable material, divided longitudinally and / or transversely by bending lines (3) that determine several areas (4) on which it incorporates messages printed and / or alphanumeric graphics, or inserted by any other known system, and that in the example represented It consists of a tri-fold brochure, that is, a form formed by a rectangular laminar body (2) of paper that folds into three parts (4), without this being a limitation, since it could present any plantar configuration as well as any number of areas or parts (4) preferably with at least two.

Dicho cuerpo laminar (2), presenta la particularidad de contar, en la zona central de una de las citadas áreas (4) de que consta, con un apéndice (5) constituido por una línea troquelada que conforma sendas rectas paralelas (6) en cuyo extremo inferior se acodan hacia lados opuestos, formado respectivas extremidades (7), que inferiormente se curvan y se unen entre si para formar un segmento circular (8), mostrado en la ampliación del detalle de la figura 2, apto para ser introducido en los medios de cuelgue (9) constituidos por la argolla, gancho u orificio que, convenientemente, se habrá previsto que disponga el objeto (10) a incorporar, tal como se aprecia en la figura 3.Said laminar body (2), presents the particularity of counting, in the central area of one of those mentioned areas (4) of which it consists, with an appendix (5) consisting of a die cut line that forms parallel straight paths (6) in whose bottom end bending to opposite sides, formed respective limbs (7), which are inferiorly curved and joined each other to form a circular segment (8), shown in the enlargement of the detail of figure 2, suitable to be introduced in the hanging means (9) constituted by the ring, hook or hole that, conveniently, will have been planned to provide the object (10) to be incorporated, as shown in Figure 3.

Lógicamente, el descrito apéndice (5) podrá adoptar otras configuraciones que consigan el mismo fin, estando siempre constituido por una línea de corte pretroquelada en el cuerpo laminar (2). Además, debe mencionarse que dicho apéndice (5) podrá estar situado en cualquiera de las diferentes áreas (4) que presente el cuerpo laminar (2), permitiendo colgar el objeto (10) por cualquiera de sus caras o superficies, es decir, por su parte externa o interna, según interese en cada caso.Logically, the described appendix (5) may adopt other configurations that achieve the same purpose, being always constituted by a line of cut pretroquelada in the laminar body (2). In addition, it should be mentioned that said appendix (5) may be located in any of the different areas (4) that present the laminar body (2), allowing the object to hang (10) by any of their faces or surfaces, that is, on their part external or internal, according to interest in each case.

Asimismo, la invención contempla la posibilidad de incorporar en una misma área (4) o en varias de ellas más de un apéndice, estando distribuidos de la forma que mejor convenga para la adecuada incorporación de los objetos (10) que se vaya a colgar.Also, the invention contemplates the possibility to incorporate in the same area (4) or in several of them more than one appendix, being distributed in the way that best suits the adequate incorporation of the objects (10) to be hang up.

Es importante destacar que, en orden a posibilitar la adecuada incorporación del citado objeto u objetos (10) en el interior del cuerpo laminar (2), una vez que éste se doble, las líneas de doblez (3) que determinan las distintas áreas (4) en que dicho cuerpo se divide, serán dobles, siendo el espacio (11) previsto entre ellas el adecuado en función del grosor o tamaño del objeto (10), sin que necesariamente tenga que ser igual o mayor, ya que la propia estructura laminar del cuerpo (2) permite una cierta flexibilidad del mismo para adaptarse a dicho grosor.It is important to note that, in order to enable the proper incorporation of said object or objects (10) inside the laminar body (2), once it is double, the fold lines (3) that determine the different areas (4) in which said body is divided, they will be double, the space being (11) provided between them the appropriate one depending on the thickness or object size (10), without necessarily having to be the same or greater, since the body's own laminar structure (2) allows a certain flexibility of it to adapt to said thickness.

El cuerpo laminar (2) cuenta asimismo con medios de cierre en orden a mantener el objeto (10) incorporado en su interior adecuadamente cubierto y protegido, los cuales, tal como en el ejemplo representado pueden consistir en pestañas (12), solapas o elementos emergentes similares aptos para ser insertados y/o anclados en ranuras (13) u oquedades previstas para tal fin, pudiendo, alternativamente o además de ellos, tratarse de medios de fijación conformados a partir de zonas encoladas o adhesivadas.The laminar body (2) also has means of closing in order to keep the object (10) incorporated in its properly covered and protected interior, which, such as in the example shown they may consist of tabs (12), flaps or similar pop-ups suitable for insertion and / or anchored in grooves (13) or holes provided for that purpose, being able, alternatively or in addition to them, to be means of fixing formed from glued or adhesive areas.

Descrita suficientemente la naturaleza de la presente invención, así como la manera de ponerla en práctica, no se considera necesario hacer más extensa su explicación para que cualquier experto en la materia comprenda su alcance y las ventajas que de ella se derivan, haciéndose constar que, dentro de su esencialidad, podrá ser llevada a la práctica en otras formas de realización que difieran en detalle de la indicada a título de ejemplo, y a las cuales alcanzará igualmente la protección que se recaba siempre que no se altere, cambie o modifique su principio fundamental.Describe sufficiently the nature of the present invention, as well as the way of putting it into practice, not it is considered necessary to extend its explanation so that any subject matter expert understands its scope and advantages that are derived from it, stating that, within its essentiality, may be implemented in other forms of embodiment that differ in detail from that indicated by way of example, and which will also achieve the protection that collects as long as it does not alter, change or modify its principle fundamental.

Claims (6)

1. Soporte publicitario laminar, del tipo que se configura como un folleto plegable formado por un cuerpo laminar (2), de papel, cartulina, cartón, plástico o cualquier otro material adecuado, dividido longitudinal y/o transversalmente mediante líneas de doblez (3) que determinan varias áreas (4) sobre las que incorpora mensajes gráficos y/o alfanuméricos impresos, o insertados mediante cualquier otro sistema conocido, caracterizado por el hecho de que dicho cuerpo laminar, en alguna de sus áreas (4) cuenta con medios que permiten la incorporación al mismo mediante su cuelgue de uno o más pequeños objetos (10) de tipo promocionales, de propaganda, de regalo o similar, tal como puede ser una memoria USB, un llavero, etc., realizándose dicho cuelgue a través de los medios de cuelgue (9) constituidos por la argolla, gancho u orificio que, convenientemente, se habrá previsto que disponga el objeto (10) a incorporar; en que las líneas de doblez (3) que determinan las distintas áreas (4) en que dicho cuerpo se divide, son dobles, siendo el espacio (11) previsto entre ellas el adecuado en función del grosor o tamaño del objeto u objetos (10) que incorpore el cuerpo laminar (2).1. Laminar advertising support, of the type that is configured as a folding booklet formed by a laminar body (2), of paper, cardboard, cardboard, plastic or any other suitable material, divided longitudinally and / or transversely by fold lines (3 ) that determine several areas (4) on which it incorporates graphic and / or alphanumeric messages printed, or inserted by any other known system, characterized by the fact that said laminar body, in some of its areas (4) has means that they allow the incorporation to the same one by means of its hanging of one or more small objects (10) of promotional, propaganda, gift or similar type, such as a USB flash drive, a key ring, etc., said hanging being carried out through the hanging means (9) constituted by the ring, hook or hole which, conveniently, will have been provided to provide the object (10) to be incorporated; in which the fold lines (3) that determine the different areas (4) into which said body is divided, are double, the space (11) provided between them being adequate depending on the thickness or size of the object or objects (10 ) incorporating the laminar body (2). 2. Soporte publicitario laminar, según la reivindicación 1, caracterizado por el hecho de que los mencionados medios de cuelgue que permiten la incorporación de objetos en el cuerpo laminar (2) se materializan en uno o más apéndices (5) constituidos por una línea de corte pretroquelada en el cuerpo laminar (2).2. Laminar advertising support, according to claim 1, characterized in that said hanging means allowing the incorporation of objects in the laminar body (2) are materialized in one or more appendages (5) constituted by a line of Pre-punched cut in the laminar body (2). 3. Soporte publicitario laminar, según las reivindicaciones 1 y 2, caracterizado por el hecho de que los apéndices (5), que podrán estar situados en cualquiera de las diferentes áreas (4) que presente el cuerpo laminar (2), son aptos para colgar el objeto (10) por cualquiera de sus caras o superficies, es decir, por su parte externa o interna, según interese en cada caso.3. Laminar advertising support, according to claims 1 and 2, characterized in that the appendages (5), which may be located in any of the different areas (4) presented by the laminar body (2), are suitable for Hang the object (10) by any of its faces or surfaces, that is, by its external or internal part, as it is of interest in each case. 4. Soporte publicitario laminar, según las reivindicaciones 1 a 3, caracterizado por el hecho de que el cuerpo laminar (2) es apto para incorporar en una misma área (4) o en varias de ellas más de un apéndice (5), estando distribuidos de la forma que mejor convenga para la adecuada incorporación de los objetos (10) que se vaya a colgar en cada caso.4. Laminar advertising support, according to claims 1 to 3, characterized in that the laminar body (2) is capable of incorporating more than one appendix (5) in the same area (4) or in several of them, being distributed in the way that best suits the proper incorporation of the objects (10) to be hung in each case. 5. Soporte publicitario laminar, según las reivindicaciones 1 a 4, caracterizado por el hecho de que los apéndices (5) están constituidos por una línea troquelada que conforma sendas rectas paralelas (6) en cuyo extremo inferior se acodan hacia lados opuestos formado respectivas extremidades (7) que inferiormente se curvan y se unen entre si para formar un segmento circular (8) apto para ser introducido en los medios de cuelgue (9) previstos en el objeto (10) a incorporar.5. Laminar advertising support, according to claims 1 to 4, characterized in that the appendages (5) are constituted by a die-cut line that forms parallel straight paths (6) at whose lower end they bend towards opposite sides formed respective limbs (7) which are curved inferiorly and joined together to form a circular segment (8) suitable to be introduced in the hanging means (9) provided in the object (10) to be incorporated. 6. Soporte publicitario laminar, según las reivindicaciones 1 a 4, caracterizado por el hecho de que el cuerpo laminar (2) cuenta con medios de cierre en orden a mantener el objeto (10) incorporado en su interior adecuadamente cubierto y protegido, los cuales, pueden consistir en pestañas (12), solapas o elementos emergentes similares, aptos para ser insertados y/o anclados en ranuras (13) u oquedades previstas para tal fin, pudiendo, alternativamente o además de ellos, tratarse de medios de fijación conformados a partir de zonas encoladas o adhesivadas.6. Laminar advertising support, according to claims 1 to 4, characterized in that the laminar body (2) has closing means in order to keep the object (10) incorporated in its interior adequately covered and protected, which , may consist of tabs (12), flaps or similar emerging elements, suitable to be inserted and / or anchored in grooves (13) or recesses provided for this purpose, being able, alternatively or in addition to them, to be fixing means conformed to from glued or adhesive areas.
ES200800407U 2008-02-19 2008-02-19 LAMINARY ADVERTISING SUPPORT Expired - Fee Related ES1067425Y (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
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ES200800407U ES1067425Y (en) 2008-02-19 2008-02-19 LAMINARY ADVERTISING SUPPORT

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Effective date: 20140408