ES1060717U - Advertising support (Machine-translation by Google Translate, not legally binding) - Google Patents

Abstract

Advertising support, designed especially for supermarkets, department stores and the like, using video monitors for shipment to consumers of information, characterized by being formed by a laminar body, preferably cardboard, plastic or the like, configure a rectangular frame capable of receiving graphics information on its front side, said frame an outer perimeter substantially oversized with respect to the perimeter of the video monitor to which it is intended, while its inner perimeter is itself lower than said monitor time, incorporating in its inner circumferential region and rear attachment means to monitor such as velcro strips or similar type adhesive, to allow rapid assembly, removal or replacement of said frame. (Machine-translation by Google Translate, not legally binding)

Description

Advertising support

Object of the invention

The present invention relates to a support advertising, which has been specially conceived as a complement of a video screen, of those used in centers commercial and similar, to provide information to consumers regarding the products available in the establishment, offers or any other type of data.

The object of the invention is to achieve a surface of complementary advertising information, with some optimal results when it comes to customer service about it.

Background of the invention

In supermarkets, department stores and others similar establishments, the use is increasingly widespread of video screens that, strategically located on the same, they permanently provide information to consumers, of a very varied nature, such as advertising of a certain product or a group of products, special offers, recipes kitchen, examples of practical use of different types of appliances or tools, etc.

Obviously this audiovisual information stands out in the general context of the establishment against any other type of fixed information, so that customers, instinctively and inadvertently, mostly central your attention on these screens, which result from a efficiency that justifies the investment costs of the same.

Description of the invention

The advertising support that the invention proposes It has been conceived and structured to order to take advantage of these points of preferential interest by the consumer, providing a complementary information to that appeared on these screens, and this with minimal investment costs, practically despicable.

To do this and more specifically the support advertising that is advocated materializes in a framework rectangular, preferably cardboard or similar, contour external substantially oversized with respect to the contour of a monitor or video screen, and internal contour in turn slightly under-sized relative to the screen, so that said support is attachable to the screen as if it were of a framework for the latter, which surrounds the area of vision of the same, that is to say that surrounds the area on which consumers go to centrally your attention, and so that, without practically wanting it, these consumers will receive simultaneously the information established in the aforementioned framework or advertising support

Fixing the frame to the screen can be performed by any conventional system, such as using "Velcro®" type adhesive strips conveniently fixed to one or the other element, by using adhesives removable or by any other means that allows assembly and rapid disassembly of said support, for its elimination or replacement when deemed convenient.

Description of the drawings

To complement the description that is being performing and in order to help a better understanding of the characteristics of the invention, according to a preferred example of practical realization of it, is accompanied as part member of that description, a set of drawings where with illustrative and non-limiting nature, what has been represented next:

Figure 1.- Shows an overview and in perspective of an advertising support made in accordance with the object of the present invention.

Figure 2.- Shows a front elevation view of the same advertising support of the previous figure, duly coupled to a video screen.

Figure 3.- Shows, finally, a profile in section of the assembly represented in the previous figure.

Preferred Embodiment of the Invention

In view of the figures outlined you can be observed as the advertising medium that the invention proposes is it materializes in a laminar body (1), single piece, preferably of cardboard, although it could also be plastic or any other similar material, capable of receiving graphically or by any other means a printed information (2), laminar body that configure a rectangular frame, whose external perimeter (3) is sharply oversized with respect to the perimeter of the video screen (4) of which it is intended to constitute a complement, while its inner edge (5) is in turn under-sized with respect to said screen perimeter (4), so that when coupled to the latter, as shown in the Figure 2, the inner marginal area of the frame (1) overlaps the own front of the monitor or screen, fixing it by Velcro® type adhesive strips (6) or any other means conventional that is considered convenient, as shown in the figure 3.

This way when the video screen (4) is generating an audiovisual message, the audio component of the same will draw the attention of the consumer, who will direct his eyes to the screen (4) to see if the video component (7) edits a message, and simultaneously, unintentionally and without being able to avoid it, the consumer also observes the message or messages (2) established in the advertising support (1), with which the Functional effectiveness of such support is ensured.

The external perimeter of the aforementioned framework (1) must not exceed limits that have a negative impact on aesthetics of the whole or the visibility of the monitor environment, and the dimensions of its internal perimeter should be in turn the suitable to allow a stable fixation to the front of the monitor (8), leaving the screen (4) of the same for the observation of the visual message (7) generated by said monitor (8).

Claims (1)

1. Advertising support, especially designed for supermarkets, department stores and the like, in which they use video monitors to send advertising information to consumers, characterized by being constituted by a laminar body, preferably cardboard, plastic or similar, which it configures a rectangular frame capable of receiving graphic information on its front face, said frame having an external perimeter substantially oversized with respect to the perimeter of the video monitor to which it is intended, while its internal perimeter is in turn lower than that of said monitor, incorporating in its internal and posterior perimeter zone fixing means to the monitor, such as Velcro® type adhesive strips or similar, that allow a quick assembly, elimination or replacement of said frame.