EP4315870A4 - System und verfahren zur bewertung der publikumsansprechbarkeit und fernsehwerbungexposition - Google Patents

System und verfahren zur bewertung der publikumsansprechbarkeit und fernsehwerbungexposition

Info

Publication number
EP4315870A4
EP4315870A4 EP22782254.1A EP22782254A EP4315870A4 EP 4315870 A4 EP4315870 A4 EP 4315870A4 EP 22782254 A EP22782254 A EP 22782254A EP 4315870 A4 EP4315870 A4 EP 4315870A4
Authority
EP
European Patent Office
Prior art keywords
audience
responsiveness
scoring
exposure
television advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
EP22782254.1A
Other languages
English (en)
French (fr)
Other versions
EP4315870A1 (de
Inventor
Jason Fairchild
Dvid Koye
Stephan Cunningham
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Tvscientific Inc
Original Assignee
Tvscientific Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tvscientific Inc filed Critical Tvscientific Inc
Publication of EP4315870A1 publication Critical patent/EP4315870A1/de
Publication of EP4315870A4 publication Critical patent/EP4315870A4/de
Pending legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25816—Management of client data involving client authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2665—Gathering content from different sources, e.g. Internet and satellite
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Graphics (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Astronomy & Astrophysics (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
EP22782254.1A 2021-03-31 2022-03-31 System und verfahren zur bewertung der publikumsansprechbarkeit und fernsehwerbungexposition Pending EP4315870A4 (de)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US202163169127P 2021-03-31 2021-03-31
US202163169122P 2021-03-31 2021-03-31
US202163169119P 2021-03-31 2021-03-31
US202163169110P 2021-03-31 2021-03-31
PCT/US2022/022942 WO2022212779A1 (en) 2021-03-31 2022-03-31 System and method for scoring audience responsiveness and exposure to television advertising

Publications (2)

Publication Number Publication Date
EP4315870A1 EP4315870A1 (de) 2024-02-07
EP4315870A4 true EP4315870A4 (de) 2024-07-24

Family

ID=83459846

Family Applications (1)

Application Number Title Priority Date Filing Date
EP22782254.1A Pending EP4315870A4 (de) 2021-03-31 2022-03-31 System und verfahren zur bewertung der publikumsansprechbarkeit und fernsehwerbungexposition

Country Status (4)

Country Link
EP (1) EP4315870A4 (de)
CA (1) CA3214152A1 (de)
GB (1) GB2620872A (de)
WO (1) WO2022212779A1 (de)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150348119A1 (en) * 2014-05-28 2015-12-03 Videology Inc. Method and system for targeted advertising based on associated online and offline user behaviors
WO2017019646A1 (en) * 2015-07-24 2017-02-02 Videoamp, Inc. Sequential delivery of advertising content across media devices
US20170034593A1 (en) * 2015-07-24 2017-02-02 Videoamp, Inc. Cross-screen measurement accuracy in advertising performance
US20170161793A1 (en) * 2006-12-19 2017-06-08 The Rubicon Project, Inc. Managing bids in a real-time auction for advertisements

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150220999A1 (en) * 2009-01-21 2015-08-06 Truaxis, Inc. Method and system to dynamically adjust offer spend thresholds and personalize offer criteria specific to individual users
US20120116868A1 (en) * 2010-11-10 2012-05-10 Wendy Tsyr-Wen Chin System and method for optimizing marketing effectiveness
US10356461B2 (en) * 2013-03-15 2019-07-16 adRise, Inc. Adaptive multi-device content generation based on associated internet protocol addressing
US20170372356A1 (en) * 2016-06-28 2017-12-28 Analytics Media Group, LLC Evaluation of advertising effectiveness

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20170161793A1 (en) * 2006-12-19 2017-06-08 The Rubicon Project, Inc. Managing bids in a real-time auction for advertisements
US20150348119A1 (en) * 2014-05-28 2015-12-03 Videology Inc. Method and system for targeted advertising based on associated online and offline user behaviors
WO2017019646A1 (en) * 2015-07-24 2017-02-02 Videoamp, Inc. Sequential delivery of advertising content across media devices
US20170034593A1 (en) * 2015-07-24 2017-02-02 Videoamp, Inc. Cross-screen measurement accuracy in advertising performance

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2022212779A1 *

Also Published As

Publication number Publication date
CA3214152A1 (en) 2022-10-06
EP4315870A1 (de) 2024-02-07
GB202316526D0 (en) 2023-12-13
WO2022212779A1 (en) 2022-10-06
GB2620872A (en) 2024-01-24

Similar Documents

Publication Publication Date Title
EP3831082A4 (de) System und verfahren zum einfügen von werbungsinhalt in immersives 360-grad-video
EP3570241A4 (de) Werbungszeitfensteroptimierungssystem und werbungszeitfensteroptimierungsverfahren in rundfunkmedien wie etwa fernsehen
EP3912089A4 (de) System und verfahren zur spielerneuidentifizierung in einem rundfunkvideo
EP3853829A4 (de) Verfahren und system zur anzeige von video-streams
EP3574651B8 (de) Verfahren und system zur übertragung von alternativem bildinhalt einer physikalischen anzeige an unterschiedliche zuschauer
ZA201906149B (en) Plant organ image separation method and system
EP3706424A4 (de) Verfahren und vorrichtung für video-live-rundfunk
EP3852376A4 (de) Verfahren und vorrichtung zur anpassung des zeitstempels eines live-rundfunkvideos
EP4075411A4 (de) Vorrichtung und verfahren zur interaktiven zuschauersimulation
GB201918342D0 (en) Method and system for providing public announcements
EP3967057A4 (de) System und verfahren zur bereitstellung eines vollbandbreitentons an ein publikum in einem publikumsraum
EP3860733A4 (de) System und verfahren zur dynamischen erzeugung und integration eines interaktiven textuellen videospielinhalts
EP3808073A4 (de) Verfahren und system zur automatischen echtzeitrahmensegmentierung von hochauflösenden videoströmen in konstituierende merkmale und änderungen von merkmalen in jedem rahmen zur gleichzeitigen erzeugung mehrerer verschiedener linearer ansichten von derselben videoquelle
GB202316526D0 (en) System and method for scoring audience responsiveness and exposure to television advertising
EP4293595A4 (de) Werbungsanzeigesystem und -verfahren
EP4139873A4 (de) System und verfahren zur identifizierung von publikumsdemographien und bereitstellung von relativen inhalten an das publikum
EP4066197A4 (de) System und verfahren zur interaktiven wahrnehmung und inhaltsdarstellung
GB2607693B (en) Method and system for enriching livestreaming content for content viewers
GB202205437D0 (en) Image projection method and system
EP4343403A4 (de) Erweitertes bildsystem und implementierungsverfahren dafür
GB202110782D0 (en) Method and system for providing public announcements
IL279531A (en) Method and system for teaching language via multimedia content
SG10201903257YA (en) An interactive presentation system and method therefor
GB202003907D0 (en) Image generation system and method
GB202210228D0 (en) System for audio and video simulation

Legal Events

Date Code Title Description
STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE INTERNATIONAL PUBLICATION HAS BEEN MADE

PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: REQUEST FOR EXAMINATION WAS MADE

17P Request for examination filed

Effective date: 20231030

AK Designated contracting states

Kind code of ref document: A1

Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR

REG Reference to a national code

Ref country code: DE

Ref legal event code: R079

Free format text: PREVIOUS MAIN CLASS: H04N0021266500

Ipc: G06Q0030020000

DAV Request for validation of the european patent (deleted)
DAX Request for extension of the european patent (deleted)
A4 Supplementary search report drawn up and despatched

Effective date: 20240625

RIC1 Information provided on ipc code assigned before grant

Ipc: H04N 21/81 20110101ALI20240619BHEP

Ipc: H04N 21/658 20110101ALI20240619BHEP

Ipc: H04N 21/442 20110101ALI20240619BHEP

Ipc: H04N 21/40 20110101ALI20240619BHEP

Ipc: H04N 21/274 20110101ALI20240619BHEP

Ipc: H04N 21/2665 20110101ALI20240619BHEP

Ipc: H04N 21/258 20110101ALI20240619BHEP

Ipc: H04N 21/254 20110101ALI20240619BHEP

Ipc: G06Q 30/0242 20230101ALI20240619BHEP

Ipc: G06Q 30/0201 20230101ALI20240619BHEP

Ipc: G06Q 30/02 20230101AFI20240619BHEP