EP4100894A4 - PREDICTION OF RESULTS BY ANALYSIS OF MARKETING ASSETS - Google Patents

PREDICTION OF RESULTS BY ANALYSIS OF MARKETING ASSETS Download PDF

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Publication number
EP4100894A4
EP4100894A4 EP21751184.9A EP21751184A EP4100894A4 EP 4100894 A4 EP4100894 A4 EP 4100894A4 EP 21751184 A EP21751184 A EP 21751184A EP 4100894 A4 EP4100894 A4 EP 4100894A4
Authority
EP
European Patent Office
Prior art keywords
prediction
analysis
results
marketing assets
assets
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP21751184.9A
Other languages
German (de)
French (fr)
Other versions
EP4100894A1 (en
Inventor
John J. WOLF, Jr.
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Intuit Inc
Original Assignee
Intuit Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intuit Inc filed Critical Intuit Inc
Priority claimed from PCT/US2021/016539 external-priority patent/WO2021158737A1/en
Publication of EP4100894A1 publication Critical patent/EP4100894A1/en
Publication of EP4100894A4 publication Critical patent/EP4100894A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/12—Use of codes for handling textual entities
    • G06F40/131—Fragmentation of text files, e.g. creating reusable text-blocks; Linking to fragments, e.g. using XInclude; Namespaces
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/12—Use of codes for handling textual entities
    • G06F40/137—Hierarchical processing, e.g. outlines
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/20—Natural language analysis
    • G06F40/205—Parsing
    • G06F40/216—Parsing using statistical methods
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/20—Natural language analysis
    • G06F40/279—Recognition of textual entities
    • G06F40/284—Lexical analysis, e.g. tokenisation or collocates
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/30—Semantic analysis
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/04—Architecture, e.g. interconnection topology
    • G06N3/045—Combinations of networks
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/04—Architecture, e.g. interconnection topology
    • G06N3/0464—Convolutional networks [CNN, ConvNet]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G06N3/09—Supervised learning
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G10—MUSICAL INSTRUMENTS; ACOUSTICS
    • G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
    • G10L15/00—Speech recognition
    • G10L15/26—Speech to text systems

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • General Health & Medical Sciences (AREA)
  • Computational Linguistics (AREA)
  • Artificial Intelligence (AREA)
  • Health & Medical Sciences (AREA)
  • Strategic Management (AREA)
  • Data Mining & Analysis (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Biomedical Technology (AREA)
  • Mathematical Physics (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Software Systems (AREA)
  • Evolutionary Computation (AREA)
  • Biophysics (AREA)
  • Molecular Biology (AREA)
  • Computing Systems (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Probability & Statistics with Applications (AREA)
  • Image Analysis (AREA)
EP21751184.9A 2020-02-04 2021-02-04 PREDICTION OF RESULTS BY ANALYSIS OF MARKETING ASSETS Withdrawn EP4100894A4 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US202062970051P 2020-02-04 2020-02-04
US202062970036P 2020-02-04 2020-02-04
PCT/US2021/016539 WO2021158737A1 (en) 2020-02-04 2021-02-04 Predicting outcomes via marketing asset analytics

Publications (2)

Publication Number Publication Date
EP4100894A1 EP4100894A1 (en) 2022-12-14
EP4100894A4 true EP4100894A4 (en) 2024-01-10

Family

ID=83978914

Family Applications (1)

Application Number Title Priority Date Filing Date
EP21751184.9A Withdrawn EP4100894A4 (en) 2020-02-04 2021-02-04 PREDICTION OF RESULTS BY ANALYSIS OF MARKETING ASSETS

Country Status (1)

Country Link
EP (1) EP4100894A4 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140180788A1 (en) * 2009-08-19 2014-06-26 Oracle International Corporation Method and system for implementing a cloud-based social media marketing method and system
US20180189843A1 (en) * 2017-01-03 2018-07-05 Facebook, Inc. Preview of content items for dynamic creative optimization
US20190080347A1 (en) * 2017-09-08 2019-03-14 Adobe Inc. Utilizing a machine learning model to predict performance and generate improved digital design assets
US20190130458A1 (en) * 2017-11-01 2019-05-02 Adobe Systems Incorporated Creative Brief-Based Content Creation

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140180788A1 (en) * 2009-08-19 2014-06-26 Oracle International Corporation Method and system for implementing a cloud-based social media marketing method and system
US20180189843A1 (en) * 2017-01-03 2018-07-05 Facebook, Inc. Preview of content items for dynamic creative optimization
US20190080347A1 (en) * 2017-09-08 2019-03-14 Adobe Inc. Utilizing a machine learning model to predict performance and generate improved digital design assets
US20190130458A1 (en) * 2017-11-01 2019-05-02 Adobe Systems Incorporated Creative Brief-Based Content Creation

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2021158737A1 *

Also Published As

Publication number Publication date
EP4100894A1 (en) 2022-12-14

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