EP4100894A4 - Predicting outcomes via marketing asset analytics - Google Patents

Predicting outcomes via marketing asset analytics Download PDF

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Publication number
EP4100894A4
EP4100894A4 EP21751184.9A EP21751184A EP4100894A4 EP 4100894 A4 EP4100894 A4 EP 4100894A4 EP 21751184 A EP21751184 A EP 21751184A EP 4100894 A4 EP4100894 A4 EP 4100894A4
Authority
EP
European Patent Office
Prior art keywords
predicting outcomes
marketing asset
outcomes via
asset analytics
via marketing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
EP21751184.9A
Other languages
German (de)
French (fr)
Other versions
EP4100894A1 (en
Inventor
John J. WOLF, Jr.
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Intuit Inc
Original Assignee
Intuit Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intuit Inc filed Critical Intuit Inc
Priority claimed from PCT/US2021/016539 external-priority patent/WO2021158737A1/en
Publication of EP4100894A1 publication Critical patent/EP4100894A1/en
Publication of EP4100894A4 publication Critical patent/EP4100894A4/en
Pending legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/12—Use of codes for handling textual entities
    • G06F40/131—Fragmentation of text files, e.g. creating reusable text-blocks; Linking to fragments, e.g. using XInclude; Namespaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/12—Use of codes for handling textual entities
    • G06F40/137—Hierarchical processing, e.g. outlines
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/20—Natural language analysis
    • G06F40/205—Parsing
    • G06F40/216—Parsing using statistical methods
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/20—Natural language analysis
    • G06F40/279—Recognition of textual entities
    • G06F40/284—Lexical analysis, e.g. tokenisation or collocates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/30—Semantic analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/04—Architecture, e.g. interconnection topology
    • G06N3/045—Combinations of networks
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G10—MUSICAL INSTRUMENTS; ACOUSTICS
    • G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
    • G10L15/00—Speech recognition
    • G10L15/26—Speech to text systems

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Artificial Intelligence (AREA)
  • General Engineering & Computer Science (AREA)
  • Computational Linguistics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computing Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Software Systems (AREA)
  • Mathematical Physics (AREA)
  • Molecular Biology (AREA)
  • Game Theory and Decision Science (AREA)
  • Evolutionary Computation (AREA)
  • Biophysics (AREA)
  • Biomedical Technology (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Probability & Statistics with Applications (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Image Analysis (AREA)
EP21751184.9A 2020-02-04 2021-02-04 Predicting outcomes via marketing asset analytics Pending EP4100894A4 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US202062970051P 2020-02-04 2020-02-04
US202062970036P 2020-02-04 2020-02-04
PCT/US2021/016539 WO2021158737A1 (en) 2020-02-04 2021-02-04 Predicting outcomes via marketing asset analytics

Publications (2)

Publication Number Publication Date
EP4100894A1 EP4100894A1 (en) 2022-12-14
EP4100894A4 true EP4100894A4 (en) 2024-01-10

Family

ID=83978914

Family Applications (1)

Application Number Title Priority Date Filing Date
EP21751184.9A Pending EP4100894A4 (en) 2020-02-04 2021-02-04 Predicting outcomes via marketing asset analytics

Country Status (1)

Country Link
EP (1) EP4100894A4 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140180788A1 (en) * 2009-08-19 2014-06-26 Oracle International Corporation Method and system for implementing a cloud-based social media marketing method and system
US20180189843A1 (en) * 2017-01-03 2018-07-05 Facebook, Inc. Preview of content items for dynamic creative optimization
US20190080347A1 (en) * 2017-09-08 2019-03-14 Adobe Inc. Utilizing a machine learning model to predict performance and generate improved digital design assets
US20190130458A1 (en) * 2017-11-01 2019-05-02 Adobe Systems Incorporated Creative Brief-Based Content Creation

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140180788A1 (en) * 2009-08-19 2014-06-26 Oracle International Corporation Method and system for implementing a cloud-based social media marketing method and system
US20180189843A1 (en) * 2017-01-03 2018-07-05 Facebook, Inc. Preview of content items for dynamic creative optimization
US20190080347A1 (en) * 2017-09-08 2019-03-14 Adobe Inc. Utilizing a machine learning model to predict performance and generate improved digital design assets
US20190130458A1 (en) * 2017-11-01 2019-05-02 Adobe Systems Incorporated Creative Brief-Based Content Creation

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2021158737A1 *

Also Published As

Publication number Publication date
EP4100894A1 (en) 2022-12-14

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Ipc: G10L 15/26 20060101ALN20231207BHEP

Ipc: G06F 40/216 20200101ALI20231207BHEP

Ipc: G06N 3/08 20060101ALI20231207BHEP

Ipc: G06N 3/045 20230101ALI20231207BHEP

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Ipc: G06F 40/284 20200101ALI20231207BHEP

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Ipc: G06N 99/00 20190101ALI20231207BHEP

Ipc: G06N 7/00 20060101ALI20231207BHEP

Ipc: G06F 16/00 20190101ALI20231207BHEP

Ipc: G06N 20/00 20190101AFI20231207BHEP