EP4035112A1

EP4035112A1 - Method and system for distributing digital media depending on mobility parameters of an individual

Info

Publication number: EP4035112A1
Application number: EP20775028.2A
Authority: EP
Inventors: Karim Oumnia
Original assignee: Zhor Tech SAS
Current assignee: Bal Inc
Priority date: 2019-09-24
Filing date: 2020-09-24
Publication date: 2022-08-03
Also published as: US20220335477A1; CN114730432A; WO2021058700A1

Abstract

The invention relates to a method for distributing digital media and to a system (1) for distributing digital media that is configured to distribute digital media (301), characterised in that said digital media (301) are distributed to computational presenting devices (20) that are each associated with at least one connected sole (10), said system for distributing digital media comprising a computational calculating device (30) configured to load (510) values of mobility or posture parameters (110) calculated from raw data generated by at least one connected sole (10); to load (520) values of shoe parameters (201); to load (530) digital media (301) and a distribution repository (311) containing rules (322) of distribution of the digital media (301); and to transmit (540) personalised digital media (401) to at least one computational presenting device (20) coupled to the at least one connected sole (10) that generated said raw data.

Description

DIGITAL MEDIA DISTRIBUTION METHOD AND SYSTEM AS A FUNCTION OF

INDIVIDUAL MOBILITY PARAMETERS

The invention relates to the field of digital media distribution, more particularly personalized digital media, according to the mobility parameters of an individual. The invention relates to a digital media delivery system configured to deliver digital media, based on delivery rules, to computing devices coupled to connected soles. The invention further relates to a computing device, preferably mobile, coupled to at least one connected sole and configured to receive digital media according to distribution rules and mobility parameters.

[Prior art]

During the last century, the evolution of fashion, the development of production methods in the field of textiles or more generally ready to wear and information and communication technologies have participated in the democratization of the access to clothing, ie textiles and footwear, by a large part of the world's population. Today, the consumer is faced with a variety of choices and selections that were not previously available. To facilitate the dissemination of this wide choice to consumers, many solutions have emerged, mainly developed by major clothing brands or even digital giants. These solutions aim in particular to identify the internet pages visited by consumers in order to offer them suitable and suggestive content in the form of advertising media. This suggestion of products and services can be done through dedicated advertising inserts and can be found on digital platforms such as social media platforms or search engines. Thus, by identifying consumer behavior, it is possible to offer them personalized media in line with the needs potentially expressed by consumers. More particularly, in the field of sport, the choice of clothing or footwear is of utmost importance. Indeed, at the beginning of the last century, a consumer wishing to practice a particular sporting discipline would have had access only to a limited choice of sportswear.

Today, each brand or clothing seller offers a significant amount of items. Thus, the consumer wishing to equip himself with clothing adapted to his everyday life or to the practice of a particular sporting discipline may no longer know which choice is the most appropriate having regard to his activity and his specific characteristics. This difficulty in choosing suitable clothing is taken into consideration above all in current technical solutions for footwear. For example, in order to provide all the necessary information to a consumer wishing to obtain footwear, one solution, described in patent application US11 / 009,605, consists in identifying the technical characteristics of each footwear item allowing the consumer to identify one or more footwear that meets his needs. This solution provides in particular a method of providing footwear in a retail sign, comprising steps consisting in providing a packaging for footwear displaying values for a plurality of performance characteristics, in particular stability, cushioning and fit associated with one or more footwear. This allows the consumer to deliver particularly relevant information to consumers wishing to obtain footwear suitable for a specific practice of a sporting activity. On the other hand, the consumer is still obliged to consult the information, delivered by the display screen, and which presents the technical characteristics of all the articles of footwear offered, which can constitute a difficulty as regards the choice of the article of footwear. more suited to the personal practice of a sport by the consumer. In addition, the consumer can only have access to this information by going directly to the sign offering this type of display. In addition, the management of digital media, especially targeting consumers with an interest in the content of a given digital media often presents challenges. Indeed, generally digital media are sent to a consumer from known information, for example concerning a previous purchase or via "cookies" whose well-known function is to store the behavioral data of users / consumers browsing. websites and are at the heart of targeted advertising systems on the web. For example, when a consumer browses several shoe sites, the latter will be faced with shoe-themed advertisements subsequently due to the data contained in the cookies. Very often, the consumer finds himself confronted with the sending of a myriad of digital media which can lead to a saturation of the data transfer servers or require more IT resource requirements to process all the digital media by means of processing servers. What is more, in order to overcome the saturation of data transfer servers, digital media often contain a maximum of references (to a plurality of footwear for example), the relevant information, which could be contained in the digital media. , is thus lost in the midst of other information which is of little interest to the consumer. Finally, these solutions are generally deployed for articles hosiery whereas the needs of the consumer are not limited to these sole articles of footwear.

Thus, the methods of the prior art are based only on indirect and ad hoc analyzes of user needs. In addition, the information collected is generally fragmentary and does not allow the said information to be contextualized. There is therefore a need for new solutions making it possible to offer genuinely personalized articles to a consumer. r Technical problem

The aim of the invention is therefore to remedy the drawbacks of the prior art. In particular, the invention aims to provide a digital media distribution system configured to distribute personalized digital media directly to an electronic device of a consumer which is able to take into consideration the activity of the consumer when checking out. establishment of digital media for distribution. Further, the invention relates to a digital media distribution method capable of best targeting digital media without invasive interrogation of the lifestyle of the targeted consumer. Additionally, while managing digital media and sending it to users may result in possible saturation of data transfer servers or the need for resources to be committed to processing servers, this helps reduce server load.

The invention further relates to a computing device, preferably mobile, configured to receive personalized digital media.

[Brief description of the invention]

To this end, the invention relates to a digital media distribution system configured to distribute digital media according to distribution rules, characterized in that said digital media are distributed to presentation computer devices each associated with at least one. connected sole, said at least one connected sole being associated with an article of footwear, said digital media distribution system comprising a computing device configured to:

- Loading mobility or posture parameter values calculated from raw data generated by the at least one connected sole, said mobility or posture parameter values being associated with one or more devices presentation computers, preferably mobile, each being associated with the at least one connected sole;

- Load shoe parameter values, said shoe parameter values each relating to an item of footwear associated with at least one connected sole;

- Load the digital media and a distribution repository comprising distribution rules for digital media, preferably digital media and the distribution repository having been sent by a media computing device; and

- Transmit a personalized digital media to at least one of the presentation computer devices associated with the at least one connected sole having generated said raw data from which the values of mobility or posture parameters have been generated, said digital media transmitted personalized being selected, within the loaded digital media, according to the distribution rules, the mobility or posture parameter values and the shoe parameter values of the article of footwear associated with the at least one connected sole.

According to another embodiment, a digital media distribution system is configured to distribute digital media according to distribution rules, characterized in that said digital media are distributed to at least one presentation computing device associated with at least one. connected sole configured to generate raw usage data, said at least one connected sole being associated with an article of footwear, said digital media delivery system comprising a computing device configured to:

- Obtain values of mobility or posture parameters calculated from raw usage data;

- Obtain shoe parameter values, said shoe parameter values relating to an item of footwear associated with at least one connected sole;

- Obtain the digital media and a distribution repository comprising the distribution rules for digital media, preferably digital media and the distribution repository having been sent by a media computing device; and

- Transmitting a personalized digital media to at least one computer presentation device associated with the at least one connected sole having generated said raw data of use from which the values of mobility or posture parameters have been calculated, said personalized digital media transmitted being selected, within the loaded digital media, based on the distribution rules, mobility or posture parameter values and shoe parameter values of the article of footwear associated with the at least one connected sole.

Such digital media distribution systems make it possible to select or create and then transmit personalized digital media based in particular on parameters of mobility or posture of a user. Thus, without realizing it and without having to carry out an active approach, the user will be able to transmit key elements allowing third-party structures to provide him with a truly adapted offer and services. Creating personalized media is a tedious and complex step for businesses because it is difficult to determine what will actually be suitable for which user or that user. By virtue of the present invention, the distribution system makes it possible to collect and process information so as to automatically create suitable media, without prejudice and without biased analysis of behavioral habits. In addition, the values of mobility or posture parameters can be calculated at least in part in a connected sole from raw data generated by the sole. In addition, these personalized digital media can be sent to a computer device used by the user of the connected soles so as to more easily reach their audience.

The automated analysis of the activity that the user makes of an article of footwear is therefore placed at the center of the digital media distribution system according to the invention and makes it possible to obtain information hitherto inaccessible to generate the digital media. personalized. In addition, beyond a fine selection of the media to be sent as a function of several parameters, part of the calculations are carried out in the connected sole, possibly supplemented by the selection of the time of sending of these. media are used to reduce the server resources required to implement the distribution.

According to other characteristics of a digital media distribution system according to the invention, the latter may optionally include one or more of the following characteristics, alone or in combination:

the computer computing device is configured to additionally load environmental parameter values, said environmental parameter values corresponding to environmental conditions measured during use of the article of footwear associated with the at least one connected sole. This makes it possible to benefit from a particularly relevant indicator in order to be able to offer personalized digital media according to the user's needs, thus indicating an inappropriate use in relation to the environmental conditions in which evolves the user of the article of footwear, which may cause an injury or reduce the user's performance.

- The computing computing device is configured to identify a trigger event and to transmit the personalized digital media to the at least one presentation computing device when a trigger event has been identified. This makes it possible to provide digital media according to an event determined by the computing device according to various parameters related to the connected sole. The digital media transmitted therefore takes into account the user's situation by indicating one or more items of footwear of interest.

- the computing device is configured to additionally load user parameter values, said user parameter values corresponding in particular to morphological data of the user of the footwear associated with at least one connected sole.

- the shoe parameter values or the mobility or posture parameter values further include a piece of footwear wear data associated with at least one connected sole. This makes it possible to benefit from a particularly relevant indicator in order to be able to offer personalized digital media according to the user's needs, thus indicating to him a deterioration of the article of footwear likely to generate an injury or reduce the user's performance. .

- the computing device is configured to receive raw data generated by the at least one connected sole or preprocessed data produced from raw data generated by the at least one connected sole and the computing device is configured to calculating, from these raw data or preprocessed data, the values of mobility or posture parameters. Thus, the calculation of the values of mobility or posture parameters is here carried out on the computing device and can therefore benefit from higher computing power and centralization of the process. Preferably, part of the processing of the raw data can be carried out at the level of the connected sole (s). The preprocessing can then correspond, for example, to data filtering such as frequency filtering or noise suppression. Thus, it is possible to increase the autonomy of the connected soles and reduce the computing power required at the level of the computing device.

- the computing device is configured to receive the values of mobility or posture parameters, said values of mobility or posture parameters having been generated by the at least one connected sole or the one or more associated presentation computer devices at least one connected sole. In that case, the values of mobility or posture parameters were calculated at the level of the sole or at the level of the computing device. This makes it possible to reduce the computing power required at the level of the computing computing device. As previously, preferably, part of the processing of the raw data can be carried out at the level of the connected sole (s) and the other part is then carried out at the level of the computing device.

- at least one connected sole is coupled directly or indirectly to the presentation computer device. Thus, there is preferably a communication link between the computing device and the at least one connected sole.

- the values of mobility or posture parameters are calculated from raw data generated by two connected soles. Using two connected insoles results in more accurate and informative mobility or posture parameter values for more personalized digital media.

- the personalized digital medium comprises data resulting from the values of shoe parameters and / or data resulting from the values of mobility or posture parameter. This helps generate more personalized digital media.

- the personalized digital media includes data from shoe parameter values and / or data from mobility or posture parameter values as well as personal data on the user of the connected sole (s). This helps generate more personalized digital media.

- the shoe parameters include reference use parameters and in that the computing device is further configured to identify unconventional uses, said identification comprising a comparison of the reference use parameters with parameters of use calculated from the mobility or posture parameter values.

- the computing device is further configured to calculate one or more trend values based on the identification of unconventional uses correlated with geographic parameters. Thus, it will be possible to generate personalized digital media including geographic parameter data.

- It includes an anonymization server, said anonymization server being configured to:

- identify, from a sensitive data identification repository, data to be anonymized in a message comprising the values of mobility or posture parameters or raw data generated by the at least one connected sole or pre-processed data produced from raw data generated by the at least one connected sole; - generate, from an anonymization repository, anonymized data from previously identified data to be anonymized; and

- generate an anonymized message from the anonymized data and the message.

Thus, the distribution system makes it possible to preserve the personal data of the users of the connected soles.

the computing device is further configured to transmit, to the media computing device, a digital media transmission confirmation message to the presentation computing device, preferably mobile, said transmission confirmation message comprising an identifier associated with a presentation computer device, preferably mobile, and an identifier of the digital media transmitted. Thus, the distribution system makes it possible to preserve the personal data of the users of the connected soles.

- the computing device is further configured to transmit, to the media computing device, a connection message to the presentation computing device, preferably mobile, said connection message comprising an identifier associated with said presentation computing device and an associated identifier to a shoe parameter value. Thus, without having critical, personal or sensitive information, the media computing device is able to receive information on the distribution of personalized digital media.

- the computing device is further configured to generate production parameters relating to the manufacture of articles of footwear on the basis of determined values of association indices, values of shoe parameters and of the wear data . The wear data can come from the connected sole or from the presentation device (s) associated with the connected sole. The computing device can in particular receive values of wear parameters from several connected soles used in different geographical areas. Thus, it is possible to plan production cycles according to usage and even unspoken user needs.

The personalized digital media encodes one or more information in a format selected from the format: Text, images, video, sounds and their combinations.

According to another aspect, the present invention relates to a method of distributing digital media according to distribution rules, characterized in that said digital media are distributed to at least one presentation computing device associated with at least one connected sole configured for generate raw usage data, said at least one connected sole being associated with an article of footwear, said method comprising the following steps executed by one or more computing devices:

- Obtain shoe parameter values, said shoe parameter values relating to the item of footwear associated with at least one connected sole;

- Transmitting a personalized digital media to at least one computer presentation device associated with the at least one connected sole having generated said raw data of use from which the values of mobility or posture parameters have been calculated, said transmitted personalized digital media being selected, within the loaded digital media, as a function of the distribution rules, the mobility or posture parameter values and the shoe parameter values of the article of footwear associated with the at least one sole connected.

Other advantages and characteristics of the invention will become apparent on reading the following description given by way of illustrative and non-limiting example, with reference to the appended figures:

Figure 1 is an illustrative diagram of a digital media distribution system according to the invention.

Figure 2 is an illustrative diagram of a digital media distribution system including an anonymization server according to the invention.

FIG. 3 is a diagram illustrating the exchanges between the different devices of an embodiment of a digital media distribution system according to the invention.

FIG. 4 represents an illustrative diagram of a digital media distribution method that can be implemented within a digital media distribution system according to the invention. FIG. 5 represents an illustrative diagram of a method for analyzing the values of mobility or posture parameters of a user for the generation of a message of possible change of category of a user, which can be implemented at the same time. within a digital media distribution system according to the invention.

Aspects of the present invention are described with reference to flowcharts and / or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention.

In the figures, flow charts and block diagrams illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of the present invention. In this regard, each block in the flowcharts or block diagrams may represent a system, device, module or code, which includes one or more executable instructions for implementing the specified logic function (s). In some implementations, the functions associated with the blocks may appear in a different order than that shown in the figures. For example, two blocks shown in succession may, in fact, be executed substantially simultaneously, or the blocks may sometimes be executed in reverse order, depending on the functionality involved. Each block of the block diagrams and / or the flowchart, and combinations of blocks in the block diagrams and / or the flowchart, can be implemented by special hardware systems that perform the specified functions or acts or perform combinations of special equipment and computer instructions.

[Description of the invention

In the remainder of the description, the "posture" "mobility" or the "gait" within the meaning of the invention corresponds to the posture, movements, locomotion, and balance of the user. The balance corresponds in particular to the postural balance linked to the stability of the body and more particularly to the stability of the center of gravity of a user. However, it can integrate both static and dynamic equilibrium.

The expression “mobility or posture parameters” or “gait parameter” corresponds to biomechanical parameters identified in the static or dynamic position of a person, a characteristic of the posture or of the mobility of a person. A biomechanical parameter can be determined by various calculation operations from parameter values generated by sensors of a connected sole. The term “digital media” is understood to mean any digital communication medium containing information that can be delivered by a suitable electronic device. A digital medium can thus correspond to a digital file encoding one or more data which, once decoded by a suitable computer device, make it possible to deliver said data in audio, image, video and / or text form.

The expression "movement analysis", "mobility analysis" or "gait analysis" corresponds to the determination of a user's gait descriptor. It can correspond, within the meaning of the invention, to the attribution of one or more values, for example a score, a classification or a note to a trajectory or to the movement of a user's foot. This characterization of the gait can make it possible to obtain one or more numerical or alphanumeric values of bio-mechanical parameters representative of the gait.

The term "sole" is understood to mean an object allowing the user's foot to be separated from the ground. A shoe may include an upper sole layer in direct contact with the user's foot and a lower sole layer in direct contact with the ground or more generally the external environment. A shoe can also have a removable insole.

The term “removable” is understood to mean the ability to be detached, removed or dismantled easily without having to destroy the fixing means either because there is no fixing means or because the fixing means are easily and quickly removable. (eg notch, screw, tongue, lug, clips). For example, by removable, it should be understood that the object is not fixed by welding or by any other means not provided to allow the object to be detached.

By "process", "calculate", "determine", "display", "transform", "extract", "compare" or more broadly "executable operation", within the meaning of the invention, an action performed by a device or processor unless the context indicates otherwise. In this regard, operations refer to actions and / or processes of a data processing system, for example a computer system or an electronic computing device, which manipulates and transforms the data represented as physical (electronic ) in computer system memories or other information storage, transmission or display devices. These operations can be based on applications or software.

The term “learning” within the meaning of the invention corresponds to a method designed to define one or more correspondences, which may or may not take the form of a function f, allowing to calculate a value of Y from a base of n labeled observations (X1 ... n, Y1 ... n) or not labeled (X1 ... n). Such a correspondence or function may correspond to a prediction model. Learning can be said to be supervised when it is based on labeled observations and unsupervised when it is based on unlabeled observations. In the context of the present invention, the learning can advantageously be used to determine the personalized digital medium to be transmitted, and possibly the instant of its transmission.

The term “learning model” is understood to mean any mathematical model making it possible to analyze a volume of data and to establish relationships between factors allowing the evaluation of risks or that of opportunities associated with a specific set of conditions, in order to to orient decision-making towards a specific action.

The term “computer device” is understood to mean any device comprising a processing unit or a processor, for example in the form of a microcontroller cooperating with a data memory, possibly a program memory, said memories being able to be dissociated. The processing unit cooperates with said memories by means of an internal communication bus.

The terms or expressions "application", "software", "program code", and "executable code" mean any expression, code or notation, of a set of instructions intended to cause data processing to perform a particular function. directly or indirectly (eg after a conversion operation to another code). Sample program code may include, but are not limited to, a subroutine, function, executable application, source code, object code, library, and / or any other sequence of instructions designed for the purpose. execution on a computer system.

For the purposes of the invention, the term "processor" designates at least one hardware circuit configured to execute instructions contained in the program code. The hardware circuit can be an integrated circuit. Examples of a processor include, but are not limited to, a central processing unit (CPU), a network processor, a vector processor, a digital signal processor (DSP), a field programmable grid network (FPGA), a programmable logic assembly (PLA), an application-specific integrated circuit (ASIC), a programmable logic circuit and a controller.

For the purposes of the invention, the term “coupled” is understood to mean connected, directly or indirectly, with one or more intermediate elements. Two elements can be in contact physically, mechanically coupled, electrically or linked by a communication channel.

For the purposes of the invention, the term "associated" means two elements that are coupled or have a relationship in a database.

In the remainder of the description, the same references are used to designate the same elements.

Although many solutions have been developed to allow the targeting of personalized digital media to each consumer, in particular with a view to offering products and / or services as close as possible to their needs, the result is that, very often, the consumer sees himself flooding with relatively irrelevant information, whether in terms of dedicated advertising spaces on social networks or even through advertisements sent to them in their e-mail box. However, a consumer generally seeks to equip himself with products or carry out activities that will be most suited to his lifestyle, especially if he practices a sport. This is all the more true for footwear for which an unsuitable choice can have consequences on the performance delivered by the athlete by being equipped and even cause serious damage to the feet of said athlete. Indeed, each person has a very specific way of moving around or adopting a resting position.

Often, to be able to identify a supinating or overpronating stride, tests and analyzes of the stride by a specialist are necessary. Thus, many consumers do not know what type of stride they are practicing and whether it is pronounced or not. Moreover, this is only one parameter among many, also important in the identification of products or services truly suitable for a consumer. As a result, consumers can easily choose inappropriate items or services, such as footwear that can cause long-term damage to their feet, such as the appearance of bony prominences or bone calcifications due to repeated rubbing of the shoe on. foot.

While current targeting techniques are mainly based on the analysis of internet search data, the present invention allows the acquisition and processing of direct information allowing the consumer to be refocused at the center of the process. In particular, in order to avoid permanent discomfort, a decrease in performance as well as the appearance of physical degradation of the athlete's feet, the inventors have developed a system, a computer device and a method making it possible to provide the consumer with a or several digital media that really correspond to their activity, their mobility and / or their posture, whether or not they are sporty.

In addition, it allows needs to be anticipated, based on information not expressed by the user / consumer. In particular, the invention may be based on parameters not expressed and often unknown to the user himself and include one or more of the following three classes:

- the foot as an organ, where the morphological parameters of the foot will be taken into account in particular with, for example, differences between the right foot and the left foot between a right-handed and a left-handed;

- The functions of the foot (e.g. biomechanical parameters), where basic movements / posture but also more general activities such as the sports practiced will be taken into account; and or

- the structural and design parameters of the shoe which can be formalized in the form of a 3D file.

Thus, the present invention can make it possible to select personalized digital media for a user which can be based on the identification of a match between the foot, the activity of the foot and the shoe on the one hand and allow continuous monitoring. this adequacy for example by other parameters such as comfort, fatigue, sweat, and / or performance.

According to a first aspect, the invention relates to a digital media distribution system 1. In particular and as illustrated in connection with Figures 1 and 2, such a system is configured to distribute personalized digital media 401 according to distribution rules 322 and digital media 301.

The distribution rules 322 in the context of the invention may correspond to data making it possible to determine the distribution methodology of digital media, for example according to mobility or posture parameters and / or shoe parameters.

In particular, a distribution repository 311 advantageously comprises distribution rules 322 of digital media 301. Indeed, in order to best personalize the supply of digital media 301 to a consumer, the distribution rules 322 may consist of a series of instructions, encoded in the 311 distribution repository, which define the conditions for sending digital media 301 to a presentation computing device 20.

The distribution rules 322 can be predefined and / or contextual. The distribution rules 322 and more generally the distribution repository 311 may take the form of contextual dispatchers. A contextual dispatcher can take into account, for example, activity, age, and other information relating to users or their behavior to select the appropriate digital media. In addition, the 322 distribution rules and more broadly the 311 distribution framework may take into account social media and relationship networks.

According to one embodiment, the distribution rules 322 and more broadly the distribution repository 311 could integrate a prediction model configured to refine the recommendations according to the values that led to the selection of a personalized medium and to the actions taken after the transmission. personalized media. Learning can be supervised or unsupervised learning. Thus, advantageously, the distribution system 1 according to the invention is configured to train and implement one or more algorithms. These algorithms may have been built from different learning models, including partitioning, supervised or unsupervised. The algorithm can be derived from the use of a supervised statistical learning model selected for example from kernel methods (eg Vast Marge Separators - Support Vector Machines SVM, Kernel Ridge Regression) described for example in Burges, 1998 (Data Mining and Knowledge Discovery. A Tutorial on Support Vector Machines for Pattern Recognition), the set methods (eg decision trees) described for example in Brieman, 2001 (Machine Learning. Random Forests), k-mean partitioning, decision trees, logical regression or neural networks described for example in Rosenblatt, 1958 (The perceptron: a probabilistic model for information storage and organization in the brain) or even deep learning (The nuclei-based methods - Kernel Methods for Pattern Analysis Hardcover - lllustrated, Cambridge University Press, 2004; Ultra-low power microcontroller learning machine techniques: TinyML, Machine Learning with TensorFlow Lite on Arduino and Ultra-Low-Power Microcontrollers, O’Reilly, 2020; Dimensional reduction techniques for hyper-dimensional data, Topological Methods in Data Analysis and Visualization V: Theory, Algorithm, and Applications Mathematics and Visualization, Springer Verlag, 2020.).

Preferably, the distribution rules 322 can take into account the values of shoe parameters 201. By way of non-limiting example, the distribution frame of reference 311 can include distribution rules 322 taking into account a composition of the sole, a category of the article of footwear, performance values of the article of footwear, aesthetic parameter values of the article of footwear.

Preferably, the distribution rules 322 can take into consideration the values of mobility or posture parameters 101 measured by the connected sole 10. By way of non-limiting example, the distribution frame of reference 311 can include distribution rules 322. taking into account the most frequent type of activity (eg the type of sport) as well as the mobility or posture characteristics of the user such as: pronation / supination values, impact force values, stride length values, contact time values, acceleration values, angular velocity values, sole orientation values, propulsion speed, fatigue rate, Fick angle, direction of propulsion and a direction of deceleration.

Thus, the distribution rules 322 advantageously make it possible to condition the selection and transmission of digital media 301, for example as a function of the shoe parameter values 201 and the mobility or posture parameter values 101 measured by the connected sole 10.

The digital media 301 which will be personalized in the context of the present invention can take any form allowing information to be transferred to the user. For example, a digital medium 301 encodes one or more information in a format selected from the following formats: Text, images, video, sounds and their combinations.

Within the scope of the invention, personalized digital media 401 are delivered to presentation computing devices 20 each coupled to at least one connected sole 10 coupled to an article of footwear.

In particular, personalized digital media 401 may correspond to digital media selected from a list of digital media 301. Personalized digital media 401 may also correspond to digital media 301 modified so as to integrate data from the mobility parameter values. or posture. This can, for example, make it possible to personalize information or data according to the consumer's mobility.

Likewise, a personalized digital medium 401 could also correspond to a digital medium 301 modified so as to integrate data originating from the shoe parameter values. Thus, this makes it possible to personalize information or data as a function of characteristics of the consumer's article of footwear. Preferably, a digital medium is modified so as to integrate data originating from the shoe parameter values and data originating from the mobility or posture parameter values. Even more preferably, a digital medium is modified so as to integrate data from the shoe parameter values, data from the mobility or posture parameter values and personal data on the user of the sole (s). connected 10.

An article of footwear 11 in the context of the invention may for example correspond to a shoe such as a city shoe, a shoe, a sports shoe, a thong or even a sandal.

As will be described, it is expected that an identifier, associated with a connected sole 10, can be transmitted together with the values of mobility or posture parameters 101 in order to precisely identify the article of footwear 11, or else that said article of footwear 11 is directly identified by the consumer when entering the latter on a suitable interface of the presentation computer device 20.

An article of footwear 11 may be associated with shoe parameters. Footwear parameters are intended to describe the characteristics of the footwear used during the operation of the connected sole.

These shoe parameters may relate to the technical characteristics of the shoes as well as to aesthetic or behavioral characteristics. This can include the shape, the properties of the materials used, possibly the mechanical characteristics, in particular of the sole.

For example, the footwear parameters may include technical parameters such as, by way of non-limiting examples:

- a value associated with the cushioning,

- a value associated with the “drop” of the sole of the article of footwear 11, that is to say the difference in height between the heel and the front of the foot or in other words the difference between the thickness of the sole at the rear and at the front of the article of footwear 11, a high “drop” resulting in increased use of the heel in the attack phase of the foot during a stride and therefore places greater strain on the athlete's knees,

- a value associated with flexibility,

- a value associated with robustness,

- a value associated with the presence of a reinforcement, and / or a category value describing in particular the belonging of the article of footwear 11 to a stride of the universal type, an overpronator or else a supinator stride.

Footwear parameters may also concern:

- the type of sport to which the footwear 11 corresponds,

- the brand associated with the footwear 11, and / or

- an identifier of the connected sole 10 associated with the footwear 11.

Further, the shoe parameter values 201 may include structural parameter values indicating the various elements constituting a predetermined footwear model 11. The shoe parameter values 201 can thus indicate the materials used, the type of shoe (high, low, hiking, for work) the presence of a buttress, a hard toe, a sole, a shank, an assembly insole, a cleanliness insole, a rod. More particularly, the shoe parameter values 201 can describe the shape of each of the elements constituting the article of footwear 11 and their arrangement.

The shoe parameter values 201 may further include structural or geometric parameter values. The values of geometric parameters can indicate the dimensions relating to each of the structural elements of the article of footwear 11.

Finally, the shoe parameter values 201 can also include aesthetic parameter values indicating, for example, for each structural element a color, and / or a particular aesthetic pattern.

The shoe parameters 201 of a digital media distribution system 1 according to the invention may further include reference usage parameters. The reference use parameters could, for example, correspond to types of activity, activity frequencies or even activity intensities. It will be possible, for example, for a shoe to be associated with a walking activity, of high weekly frequency and with certain values of impact force and / or propulsive force.

In order to facilitate the identification of the connected sole and by extension that of the article of footwear 11 equipped with said connected sole 10, the connected sole 10 may comprise an integrated circuit 12, more commonly called an electronic chip comprising a unique identification number. . The shoe parameters 201 can thus include the unique identification number of the integrated circuit 12 present in the connected sole 10 of the article of footwear 11. Advantageously, the article of footwear 11 can also comprise an encrusted code, preferably electronically encrusted, for example at the level of the connected sole 10 and thus allowing a two-factor authentication of the article of footwear 11.

Footwear 11 will be fitted with one, preferably two connected soles

10 (i.e. one connected sole 10 per item of footwear).

A connected sole 10 is configured to generate raw data from which

It is possible to calculate values of parameters of mobility or posture 101.

The so-called "dynamic" parameters relating to the use of the article of footwear 11, such as parameters of mobility or posture 101 may correspond to biomechanical parameters. Thus, the mobility or posture parameters 101 could be selected for example from: values of pronation / supination, values of impact force, values of step length, values of contact time, values of acceleration, angular velocity values, sole orientation values, propulsion speed, fatigue rate, Fick angle, propulsion direction and deceleration direction. Such parameters can also correspond to the length of the steps, the time of contact, the time of flight, lameness, the force of propulsion, the balance and several other parameters relating to the user and describing his gait, his postures and his movements. Preferably, the mobility or posture parameters 101 may include the number of steps, pronation / supination data, propulsion force or speed, impact force or speed, stride length, orientation in. theft of the foot, fatigue. In addition, the mobility or posture 101 parameters may also include the analysis of the user's main activities (walking, running, basketball ...).

Advantageously, the most relevant mobility or posture parameters 101 in the context of the present invention are the parameters related to the health of the person such as the impact force parameter in contact with the ground (in particular if it shows a high value), pronation and / or supination parameters (especially if they show a high value), and / or lameness. In addition, the wear parameter of the footwear is also very relevant, especially since too much wear of the footwear can create injuries.

Even more preferably, the mobility or posture parameters 101 include at least: the impact force parameter the pronation parameter and / or the supination parameter. In addition, certain parameters may be of little use on their own but prove to be very interesting when combined with other parameters obtained from the user or even with surrounding parameters such as temperature, humidity, indoor or outdoor activity. Thus, a solution according to the invention can take into consideration the values of personal parameters of the user such as his weight, his height, his age, his possible pathologies, nutritional regime and / or his sleep time.

Further, a connected sole 10 can be configured to generate raw data from which it would be possible to calculate a shoe wear parameter value.

The data relating to the values of the mobility or posture parameters 101 can be stored on a dedicated server and then downloaded and / or viewed by the user on the presentation computer device 20.

A shoe wear parameter can advantageously correspond to a period before which it would be desirable to change the shoe. Alternatively, this may correspond to a percentage or to any other value which can provide an indication of the state of wear, preferably structural, of the shoe. Indeed, a user can know the state of aesthetic wear of an article of footwear, however, it remains difficult to determine the damage suffered by structures guaranteeing cushioning or adequate wear for the user and his activity. However, unconventional uses can lead to premature wear of the shoes.

A shoe wear parameter value can be calculated from data generated by a connected sole 10. In particular, a shoe wear parameter value can be calculated by a connected sole, a presentation computing device. 20 or even a computing device 30.

A wear parameter value could for example be calculated from a number of steps taken with this sole connected. In addition, the number of steps taken may preferably be weighted by one or more values of mobility or posture parameters 101 such as a speed (ie median or average), an acceleration (ie median or average), a value of supination or high pronation or a particular gait pattern. Thus, a wear parameter value will preferably be calculated from one or more mobility or posture parameter values 101, more preferably coupled to shoe parameter values. Even more preferably, a wear parameter value will preferably be calculated from a comparison of the values of one or more mobility or posture parameters 101 obtained over time. For example, a decrease over time in accelerations, in particular vertical accelerations, and / or propulsion speeds can be considered as a wear marker.

Advantageously, the shoe parameter values 201 or the mobility or posture parameter values 101 may further include a piece of wear data of the article of footwear 11 associated with a connected sole 10. In particular, the data of wear of the article of footwear 11 may correspond to a wear parameter value of the shoe (ie of the article of footwear 11). The item of footwear wear data makes it possible to describe a type of wear of the item of footwear 11 and can be regularly updated depending, for example, on mobility or posture parameters 101. Still with a view to personalized targeting, the sending of a personalized digital media 401 may be subject to the wear data, that is to say to the condition that the wear parameter value exceeds a threshold value. predetermined, implying that the article of footwear 11 of the consumer must be replaced.

A connected sole 10 is associated, preferably coupled directly or indirectly, to a presentation computing device 20. Preferably, the connected sole and the presentation computing device 20 share a unique identifier associated with the at least one connected sole 10. Thus a presentation computing device 20 may be coupled to several independent connected soles 10 or to several pairs of connected soles 10.

To carry out the measurements and the acquisition of the raw data making it possible to determine the values of parameters of mobility or posture of the consumer, the connected sole 10 preferably comprises a device integrated in an electronic box inserted in at least one of the two insoles and / or outer shoes of the same pair.

This device integrated in an electronic box can generate raw data on the posture, the walking and / or the activity of the consumer. These raw data can be processed in each of the boxes, in one of the boxes or even in a computer device to which the raw data will have been sent.

Each of the electronic boxes can be configured to communicate to the box of the other sole and / or to a computer presentation device 20 external to said sole. connected 10, raw data or processed data which may correspond to the values of mobility or posture parameters 101 in particular by short wave or high frequency signals of Bluetooth type.

The electronic box can in particular comprise an electronic card of the PCBA type (for “Printed circuit board assembly” according to English terminology) and an energy source, said box advantageously having an internal memory for storing data, allowing the processing and exchange of measured data.

Preferably, the electronic box included in the connected sole 10 comprises an inertial platform configured to generate a set of data on the mobility or the posture of an athlete, or more generally of a user, of said connected sole 10.

During a user's walk, the inertial platform acquires signals representative of a movement parameter (acceleration and / or speed, for example angular speed) of the foot along the X, Y, Z axes. In addition, these data can then be processed to generate at least one acceleration signal. The inertial platform consists for example of at least one accelerometer and a gyroscope. Preferably, it comprises several accelerometers and gyroscopes.

The electronic box can also include one or more magnetometers so as to acquire three additional raw signals corresponding to the values of magnetic fields on three dimensions.

The electronic box may also include other sensors, including an inclinometer, a barometer, an accelerometer-type motion sensor, a temperature sensor and an altimeter to benefit from increased accuracy. In addition, the electronic unit can be coupled to other sensors, for example distributed in the sole, such as pressure sensors or force sensors. In particular, the pressure and / or force sensors can include electrodes and be made of piezoelectric materials.

Preferably, the electronic box of the connected sole 10 comprises a data processing module configured to transform all of the data generated using predefined algorithms. Indeed, in a system 1 according to the invention, the electronic box of the connected sole 10 may advantageously be able to process the data received via the sensors located in the inner and / or outer soles according to one or more algorithms. The processing module can be used to generate values of biomechanical parameters of the gait or even values of mobility or posture parameters. Advantageously, the data processing module is able to transform the data set, that is to say the raw data measured by sensors of the connected sole 10, into at least one biomechanical parameter of the gait or values of mobility or posture parameters, said biomechanical parameter of the gait preferably being selected from: posture, type of stride, namely universal, overpronation, supination, impact force, impact zone, stride length, contact time, flight time, lameness, propulsive force, balance and several other parameters relating to the user and describing his gait, postures and movements such as in particular the number of steps, the number of daily steps, the number of weekly steps, the variance of the number of steps over a given period.

By way of non-limiting example, a box of a connected sole 10 is configured as a “Slave” box, which receives the data from the connected sole 10 and therefore from the corresponding shoe and transmits them to the “Master” box, or main box. The main unit receives the data from the Slave unit, processes them by comparing them with its own data and generates information on the posture of the user in general and of his feet in particular.

Thus, an electronic box can transmit to the computer presentation device 20 in real time or in a deferred manner raw data on the mobility or the posture of the consumer, the preprocessed data being able to be used to calculate values of parameters of mobility or posture 101. or directly the values of mobility or posture parameters 101.

Advantageously, the transformation by the data processing module of the electronic box of the connected sole 10 can advantageously comprise the segmentation of the data into a plurality of phases. Preferably, said data processing module is able to segment a step into at least four phases such as: the impact phase (corresponds to the precise moment of contact of the foot with the ground), the stance phase (takes place from the impact phase until the heel lifts off the ground), the propulsion phase (begins when the heel has left the ground and ends when the first toe has left the ground) and the flight phase (begins when the first toe has left the ground and ends when the heel touches the ground).

More particularly, the cutting or segmentation of the pitch can make it possible to identify the main support zones and / or the main support moments of the user. Thus, the connected sole 10 can be used to measure the shape of the step during walking or any other user activity in order to determine information related to the user's posture.

The information generated can then be transmitted to the second box of the other connected sole 10 present in the corresponding second shoe in the case of a "master-slave" configuration of the electronic boxes, or directly to the presentation computer device 20, by a emission of signals which may be of the Bluetooth type. For this, the connected sole 10 advantageously comprises communication means suitable for sending Bluetooth type signals. Preferably, the connected sole 10 comprises communication means configured to connect to the communication network R1 and to send signals to the computing device 30.

Advantageously but without limitation, the electronic box of a connected sole 10 can include a data memory, configured to store all or part of the transformed data and / or of the data generated by the processing module of said electronic box. In addition, the electronic box of the connected sole 10 may include communication means. Thus, in particular, each of the boxes, whether Slave or Master, is designed so as to be able to communicate independently with the other and / or directly with the computer presentation device 20 in order to be able to exchange its own information on the posture. / the movement / activity of the shoe in which the connected sole 10 is inserted and therefore by extension of the athlete's foot, from which he has received the data.

Preferably, the transmission of the data measured by at least one sole connected by the means of communication is carried out by means of a wireless protocol such as wifi, 3G, 4G, and / or Bluetooth. Preferably, the communication protocol is a BLE or ANT + protocol. These communication protocols allow low energy consumption.

In addition, the electronic unit of the connected sole 10 comprises a power source. The energy source is preferably of the battery type, rechargeable or not. In addition, it can be associated with a recharging system by movement or by external energy. The system for recharging by external energy can in particular be a recharging system by wired connection, an induction recharging system or even a photovoltaic system. Finally, the connected sole 10 comprises a processor. Such a processor is associated, that is to say comprises, or cooperates via an electric bus with, a data memory responsible for recording one or more computer programs. Such a computer program consists of a set of program instructions that can be interpreted or executed by the processor and making it possible to control the functions associated with the sensors as well as a processing of the measurements carried out by said sensors.

As described in Figure 1, a system 1 according to the invention comprises an associated presentation computer device 20, preferably coupled to at least one connected sole 10.

Such a presentation computer device 20 comprises a processing unit, for example in the form of a microcontroller, cooperating with a data memory, possibly a program memory, said memories possibly being able to be dissociated. The processing unit cooperates with said memories by means of an internal communication bus. A presentation computer device 20 may further include first communication means cooperating with the processing unit and providing wireless proximity communication with the connected sole 10 within communication range, in particular via the Bluetooth® communication protocol. It may also include second means of communication of the "long distance" type also cooperating with the processing unit. These second communication means allow such a presentation computer device 20 to be able to transmit to a remote entity, for example a computer server, data, such as the values of posture and mobility parameters 101 through messages distributed by a network R1 using for example GSM, GPRS or satellite technologies. In order to function, that is to say in order for the processing unit to be able to execute program instructions stored in the data memory, the presentation computer device 20 comprises a source of electrical power, in the form of a device. or several batteries for example.

A presentation computer device 20 according to the invention advantageously but not limited to an intelligent mobile telephone configured to receive one or more digital media 301 and possibly values of mobility or posture parameters 101 generated by the connected sole 10. The presentation computer device 20 is also able to retransmit the values of mobility or posture parameters 101 to another computer device such as a computer server. For this, the invention provides that a suitable application can be designed to be installed in a memory of said presentation computer device 20 to allow its user to consult the values of mobility or posture parameters 101 or the media. digital 301. Such an application could, in addition, be installed in any other computer device, possibly via some software adaptations, thus a presentation computer device 20 according to the invention may, for example, consist of a touchscreen tablet, a personal computer , a connected watch or more generally any connected object comprising suitable hardware and software resources.

As described above, a presentation computer device 20 is preferably configured to receive data transmitted by at least one connected sole 10. This data can include one or more values of parameters associated with the gait of a consumer using the article of footwear. 11. In general, the raw data, the preprocessed data and / or the values of mobility or posture parameters 101 generated by the connected sole 10 can be transmitted to the presentation computing device 20.

Preferably, the mobility or posture parameter values 101 are transmitted via a dedicated communication network between the presentation computer device 20 and the connected sole 10, such as for example according to a Bluetooth® communication protocol. Advantageously, but without limitation, each connected sole 10 or computer presentation device 20 can encode, in a dedicated data memory, an identifier relating to the model of the article of footwear 11 in which said connected sole 10 is inserted. particular embodiment, the user (ie consumer) or the athlete, can enter directly via a suitable interface of the computer presentation device 20, the model of the article of footwear 11 comprising the connected sole 10.

Once the mobility or posture parameter values 101 have been received by the presentation computing device 20, said mobility or posture parameter values 101 are sent, through the communication network R1, to a computing computing device 30 taking over. the form here of a computer server. Alternatively, a connected sole 10 can be configured to send directly to the computing device 30 the values of mobility or posture parameters 101 without going through the presentation computing device 20. Thus, a system 1 in accordance with the invention comprises a or several computing devices 30 configured in particular to load parameter values. The loading of the parameter values can in particular correspond to the loading into memory of these data. A computing device 30 could be configured to obtain these values and in certain cases it could be configured to calculate them for example from raw data. Alternatively, raw data or preprocessed data can be sent by the at least one sole connected 10 to the presentation computing device 20 or to a computing server 30. When the presentation computing device 20 receives raw data or preprocessed data it is advantageously configured to calculate values of mobility or posture parameters 101 from these data and to transmit these values of mobility or posture parameters 101 to the computer server 30 or it can directly transmit this raw or preprocessed data to the server computer 30. The computer server 30 will then be configured to calculate values of mobility or posture parameters 101 from this raw or preprocessed data.

Furthermore, in an embodiment not shown, the computing device 30 corresponds to the electronic box of the connected sole 10 and it is not necessary for the connected sole to transmit raw data, preprocessed data or values of. of mobility or posture parameters 101.

Thus, the computing device 30 has firstly the values of shoe parameters 201 associated with the article of footwear 11 worn by the consumer as well as the values of parameters 101 of mobility or posture calculated from raw data generated. by the connected sole 10 included in said article of footwear 11.

A computing device 30 in accordance with the invention comprises a processing unit, a data memory, communication means allowing said computing device 30 to cooperate with other computing devices via a long-range communication network R1. of the Internet, LoRa or Sigfox type, or any other equivalent communication network. Such a computing device 30 may further comprise a data memory for recording any computer program whose program instructions, which can be interpreted or executed by the processing unit, make it possible to automatically adapt the operation of a conventional server. so that it turns into a computer server 30 according to the invention. The various electronic components of such a computing device 30 cooperate with the processing unit by wired communication bus.

The data memory can be partially or fully electrically erasable in order to be updated. Generally, a section of said data memory is not erasable by construction, or is protected against such erasure by a security mechanism. Such a memory section permanently records, in particular, the value of a unique identification datum characterizing a connected sole 10 with regard to other pair connected soles. Depending on the arrangements, such a computing device 30 can also integrate any hardware and / or software component, such as in particular a hypervisor, allowing the virtualization of all or part of the hardware and / or software components of said computing device 30. .

For example, a computing device 30 could correspond to a computer server accessible remotely, a computer, a connected object such as a telephone or a tablet or it could correspond to the electronic box of a connected sole.

Advantageously, the computing device 30 is configured, in particular through processors and data memories, to load values of mobility or posture parameters 101 calculated from raw data generated by at least one connected sole 10; load shoe parameter values201; Loading digital media 301 and a distribution repository 311 comprising distribution rules 322 of the digital media 301; transmitting personalized digital media 401 to at least one of the presentation computing devices 20 coupled to the at least one connected sole 10 that generated said raw data.

As will be detailed later, in the context of the present invention, the computing device 30 is preferably configured to receive values of mobility or posture parameters 101 calculated from raw data generated by at least one sole. connected 10. These mobility or posture parameter values 101 are also associated with one or more computer presentation devices 20 such as for example a smartphone, a tablet or a connected watch. This or these presentation computer device (s) 20 are preferably mobile and are each associated with at least one connected sole 10.

The computing device 30 could for example receive an identifier associated with a presentation computing device 20 associated with a connected sole 10 coupled to an article of footwear 11. Thus, it can preferably be configured to establish a relationship graph between a unique identifier of a given connected sole fitted to a particular item of footwear also associated with a unique identifier, one and / or the other of these unique identifiers. being listed in a presentation computer device 20. These data may or may not be associated with a unique identifier of a user.

The computing device 30 can also be configured to calculate values of mobility or posture parameters 101 calculated from raw data generated by at least one connected sole 10 or from preprocessed data itself generated by at least one. connected sole 10. Further, the computing device 30 is preferably configured to load shoe parameter values 201. These shoe parameter values each relate to an article of footwear 11 coupled to the at least one connected sole 10. For example , the computing device 30 will be able to load a weight value of the article of footwear 11 coupled to the connected sole 10 having generated the raw data at the origin of the values of mobility or posture parameters. These shoe parameter values could for example come from a local or remote data memory. Preferably the shoe parameter values can be stored on a media computing device 40 which will be described later.

Advantageously, the computing device 30 can be configured to additionally load values of environmental parameters 701, said values of environmental parameters 701 corresponding to environmental conditions measured during the use of the article of footwear 11 associated with the footwear. at least one connected sole 10. Such environmental parameters 701 can be measured by one or more dedicated sensors positioned in the connected sole 10 or else downloaded directly from the web from the geographical position of the connected sole 10.

In addition, the system or method according to the invention may allow or include the detection of the position of the user and indicate to him, depending on the establishments in his vicinity, personalized digital media. Such personalized digital media could correspond to an offer that would be adapted to his profile in one of the nearby establishments or for use in one of the nearby establishments.

The environmental parameters can be determined from the geographical coordinates of the connected sole 10 and then classified according to a type of use environment. By way of nonlimiting examples, the environmental parameters may correspond to a geographical area, a country, an urban area, a rural area, an average temperature, an average humidity rate, a level of precipitation, a rate of sunshine during of the use of the article of footwear 11 equipped with the connected sole 10, for example with reference environmental parameters for the article of footwear 11 indicating a type of recommended environment for use.

The environmental parameters can also correspond to a “virtual” type of use, in particular in connection with the field of video games, more particularly simulation video games. The computing device 30 may further be configured to identify a trigger event and to transmit 540 the personalized digital media 401 to the at least one presentation computing device 20 when a trigger event has been identified.

The term “triggering event” is understood to mean information received or calculated for example by the connected sole 10, by the computing device 30 or by the presentation device 20 in connection with the shoe parameters 201, the mobility or posture parameters. 101, environmental parameters 701 or even conventional or unconventional use and / or user parameters 801.

In order to improve the degree of personalization of a personalized digital media 401, the presentation device 20 or even the connected sole 10 can occasionally send a presentation message indicating its geographical position, to the computing device 30 for calculation. Depending on the geographical position, the computer device 30 for calculating can indicate the presence of points of sale for footwear within a radius of a predetermined range and in particular that an offer of footwear would be adapted to the user's profile. of the article of footwear 11 equipped with the connected sole 10 in one of the identified points of sale.

As an illustrative example, the personalized digital media 401 can be sent as a function of an event linked for example to a deterioration in the condition of the article of footwear, more particularly to a wear datum or even to a bad use of the article of footwear associated with the connected sole 10. In this specific case, the desired aim is to provide a highly personalized digital media 401 which is really dependent on the needs of the user at a given time.

In order to improve the degree of personalization of a personalized digital media 401, the computing device 30 is configured to additionally load values of user parameters 801, said values of user parameters 801 corresponding to morphological data of the user. of the article of footwear 11 associated with at least one connected sole 10. These morphological data can correspond to morphological data of the user's feet such as, for example, the dimensions of the foot (length / height of the arch, length / foot width), the size and position of the toes, and / or the shape of the arch (eg sagging or exaggerated for flat or hollow foot respectively).

The user parameter values 801 may in particular correspond to the personal parameter values mentioned above and may also include the type of sport practiced by the user of the connected sole 10, the level at which the latter practices. said sport (leisure, amateur, professional). Further, the computing device 30 is preferably configured to load digital media 301 and a distribution repository 311 including distribution rules 322 for digital media 301. These digital media 301 and this distribution repository 311 could for example come from a local or remote data memory. Preferably the digital media 301 and the distribution repository 311 can be stored on a media computing device 40 which will be described later.

Further, the computing computing device 30 is preferably configured to transmit personalized digital media 401 to at least one of the presentation computing devices 20 associated with the at least one connected sole 10 having generated said raw data from which the values. mobility or posture parameters 101 were generated. The transmitted personalized digital media 401 can for example be selected, within the received digital media 301, according to the distribution rules 322, the mobility or posture parameter values 101 and the shoe parameter values 201 of the article. footwear 11 coupled to at least one connected sole 10.

This allows the reception by the computer presentation device 20 of a digital media that is truly personalized and in particular personalized on the basis of the consumer's physical activity, preferably of mobility or posture, and of the characteristics of the footwear that he is wearing. uses. Thus, personalization reaches a higher level compared to the existing one, based on the social habits (e.g. purchasing) of the consumer and on these physical habits.

Further, the computing device 30 can be configured to identify unconventional uses of the footwear 11.

Indeed, as mentioned, the shoe parameters can include reference usage parameters. So shoe parameter values may include benchmark usage parameter values. In this context, the computing device 30 can be configured to calculate values of use parameters from the values of mobility or posture parameters 101 and then to compare these calculated values of use parameters with the values of parameters d. reference use.

Within the framework of the generation of recommendations, such an identification may comprise an operation of comparison of the reference use parameters with use parameters calculated from the mobility or posture parameters 101. In particular, the labeling of a shoe parameter related to the type of stride associated with the item corresponding footwear 11 may constitute a very relevant reference use parameter. In this case, this makes it possible to calculate use parameters from the values of mobility or posture parameters 101, such as the type of stride, and to identify a use of footwear 11 adapted for a stride of type. supinator in an athlete with an overpronator or universal type stride and therefore using unsuitable footwear 11.

One or more of the mobility or posture parameters can, for example, be labeled as reference use parameters. For example, if it turns out that said values of mobility or posture parameters calculated from raw data measured by a connected sole 10 are respectively greater than a predetermined threshold then an unconventional use can be identified and a message d alert generated. Such identification may include an operation of comparing said values of mobility or posture parameters to the reference use parameters. This makes it possible in this case, to calculate parameters of use from the values of parameters of mobility or of posture 101, such as the impact force and / or the force of propulsion, and to identify a use of articles footwear 11 suitable or not. Indeed, some footwear 11 may have a thin sole and therefore less cushioning for a consumer having too much impact and / or propulsion force. This inappropriate use can ultimately cause premature wear of the footwear or worse damage to the knee joints, particularly due to poor shock absorption by footwear 11.

In order to identify an unconventional or unsuitable use of an article of footwear 11 comprising a connected sole 10, the computing device 30 of a digital media distribution system 1 according to the invention can be configured to receive data from geographic positioning of the connected sole 10. In this case, the connected sole 10 comprises a satellite geolocation module configured to determine a position of the connected sole 10 resulting in data relating to longitude, latitude and possibly altitude of said connected sole 10.

In a particular embodiment, the positioning data can be communicated to the computing computing device 30 by the computing presentation device 20 coupled to the connected sole 10. In this case, it is the computing presentation device 20 which comprises the. satellite geolocation module.

Thus, it is possible to identify an unconventional or unsuitable use by identifying a trend of use of an article of footwear 11 comprising a connected sole 10. correlated with geographic parameters. This also makes it possible to identify geographic areas with their characteristics (eg forest, road, track) and thus possibly suggest new recommendations, as described above, to the consumer by offering him footwear 11 more suited to racing areas. borrowed.

As shown in Figure 1, a system 1 according to the invention may further include a media computing device 40.

The media computing device 40 can advantageously correspond to a server comprising a data memory configured to store a plurality of digital media 301 and a distribution repository 311.

The computing device 30 may further be configured to transmit, to the media computing device 40, a confirmation message of transmission of the digital media to the presentation computing device 20. This makes it possible to confirm the distribution information and the computing device. Media will have the ability to store information on distributed digital media without having to know mobility or posture parameter values. In particular, this transmission confirmation message may include an identifier associated with a presentation computer device 20, preferably mobile, and an identifier of the digital media transmitted.

For each transmission confirmation message received by the media computing device 40, a virtual token can be allocated to the consumer, more particularly the virtual token can be associated with the identifier of the digital media transmitted and transferred to the consumer in particular by associating the identifier of the display computer device 20 of the consumer. The virtual token can then be made available to the consumer through a dedicated application through which the consumer can buy / subscribe a product or a service.

According to a particular embodiment, a computing device 30 according to the invention can also be configured to calculate, for each connected sole 10, one or more usage parameter values from the mobility parameter values or posture 101. For this, the computing device 30 advantageously comprises, in a dedicated data memory, a usage repository. The usage repository may include posture or reference mobility values with which a predetermined type of usage is associated. By way of nonlimiting examples, the determination of a use can be associated with a pattern of specific reference posture or mobility values. The determination of a use may also be subject to the exceeding or not of a predetermined threshold. Those skilled in the art will appreciate that the possibilities of determining a use depending on the posture or mobility parameters are very numerous and it will be possible to configure the computing device 30 to calculate one or more use parameter values as a function of the mobility or posture parameters 101 deemed relevant for a given use.

By way of nonlimiting examples, a use parameter value may indicate a sporting, urban, recreational use of an article of footwear 11. For this, the computer computing device 30 can be configured to identify in the parameter values. of mobility or posture 101 previously loaded, values describing an impact force, a length of the steps, an acceleration, a speed of propulsion and a time of flight. In particular, the computing device 30 can be configured to compare the values describing an impact force, a stride length, an acceleration, a propulsion speed and a time of flight with a plurality of reference value patterns for these. posture and mobility parameters taken alone or in combination. Those skilled in the art will understand that in the context of a sporting practice, one or more parameters may be taken into account to identify the use of an article of footwear. In particular, a sporting practice of the running type may for example be characterized by values describing an acceleration, a particular flight time or a step length or else a running speed or even a combination of these parameters. It may also be of interest to identify which item of footwear 11 is used for a given use by a category of user. For this, the values of mobility or posture parameters 101 taken into account can include values of pronation and / or supination. In the context of problems rather related to the health field, affecting for example the gait of a user, other parameters of mobility or posture may be taken into account to identify which article of footwear 11 is used, for a given use. , by a user category. In particular, the posture or mobility parameters, affecting the user's gait, which can be analyzed are the presence of lameness, a fatigue rate of the sole orientation values of balance. Thus, it will be possible to determine on the one hand a particular use of an article of footwear within the framework of a sporting practice for example, for a given category of users.

The computing device 30 according to the invention is further configured to determine, for each connected sole 10, an association index value between the values of use parameters 101 and the values of shoe parameters 201. This index value can in particular make it possible to determine whether the articles of footwear are used as planned during their design and in connection with their mechanical properties. Unanticipated uses may correspond to trends on the one hand but also at risk on the other hand. The association index value can be considered as the result of an analysis of correspondence between the values of use parameters 101 and the values of shoe parameters 201. The system according to the invention could therefore in certain aspects be considered as a correspondence engine or even a system of recommendations which establishes correspondences between activities and initial destination of footwear knowing that it can advantageously integrate many other parameters such as terrain, environment, geography, weather. ..

For this, the computing device 30 advantageously comprises, in a dedicated data memory, an association repository. The association repository comprises, for shoe parameter values 201, a reference usage parameter value. By way of non-limiting example, it is provided that each article of footwear 11 can be described through shoe parameter values 201. One or more of the shoe parameter values 201 can advantageously be associated with a parameter value of ′. use. Those skilled in the art will appreciate that depending on the recommended use, for a sports activity for example, an article of footwear has shoe parameter values 201 specific to said recommended use. Thus, the computing device 30 is advantageously configured to determine an association index value which may for example take the form of a value between 0 and 1 characterizing a match between the use value (s) of parameter d 'usage 101 calculated from the mobility or posture parameter values 101 for the article of footwear 11 whose shoe parameter values 201 have been loaded. Indeed, it is possible that the user uses an article of footwear 11 equipped with a connected sole according to the invention for a rather sporting use or then for a use in everyday life and therefore rather associated with a gait. less dynamic. Thus, the computing device 30 will be able to determine, for a series of values of mobility or posture parameters 101 calculated from raw data generated by at least one connected sole 10 over a given time interval, a parameter value d 'use. By way of non-limiting example, an association index value close to 1 will translate that the calculated use parameter value (s) correspond to the reference use value associated with the shoe parameter values 201 included in the association reference system for the article of footwear 11. On the contrary, an association index value close to 0 will translate that the calculated use parameter value (s) do not correspond to the reference use value associated with the shoe parameter values 201 included in the reference frame d 'association for footwear 11. The computing device 30 according to the invention can also be configured to identify a conventional and / or unconventional use, by a user, of an article of footwear 11 comprising a connected sole 10. Such identification can correspond to a operation of comparison of the calculated use parameter value (s) 101 with a reference use value included in the association reference system for the article of footwear 11 comprising the connected sole 10, the data of which have made it possible to calculate the or the customary parameter values. In the case where the reference use value is equal to the calculated use parameter value, then the use of the article of footwear 11 comprising the connected sole 10 is considered to be conventional. Conversely, if the reference use value is not equal to the calculated use parameter value, then the use of the article of footwear 11 comprising the connected sole 10 is considered to be unconventional.

In order to enable the manufacture of an article of footwear 11 suitable for use by a user, the computing device 30 may further be configured to generate production parameters relating to the manufacture of articles of footwear 11 based on of determined values of association indices between the values of parameters of use and the values of shoe parameters 201. Such production parameters can include the materials used, their shape and their dimensions, but also the design of the shoe. item of footwear (eg colors, logos, applications, etc.) or its functional properties (eg impermeability, cushioning, etc.) and can then be updated according to the values of use parameters 101 obtained.

As illustrated in Figure 2, a system 1 according to the invention may include an anonymization server 50 or pseudonymization. Indeed, in order to limit the dissemination of personal data, a system according to the invention may include a computer device such as an anonymization server 50 or pseudonymization configured to modify identification data or possibly associated personal data. raw data, preprocessed data, or mobility or posture 101 parameter values. This allows information to be separated to ensure confidentiality and long-term management of personal data. This modification may take the form of data encryption, data anonymization or data pseudonymization.

Thus, an anonymization server 50 can include a data memory configured to store a sensitive data identification repository and an anonymization repository. It can also be configured to store a repository of correspondence between sensitive data and anonymized data. The data memory may include transient memory and / or non-transient memory. Non-transient memory can be media such as a CDrom, memory card, local hard drive, or hard drive hosted by a remote server. Preferably, the data memory takes the form of a local hard disk.

An anonymization server 50 according to the invention advantageously comprises a processing unit comprising a processor for performing at least one message analysis and processing function. In particular, all of the messages sent by the presentation computer device 20 to the computer calculation device 30 (and conversely sent by the computer calculation device 30 to the presentation computer device 20) can be redirected to the server. anonymization 50. In addition, the processing unit can include or be coupled to other means such as combinations of processors, memory as well as codes supporting instructions or to a data memory comprising a plurality of stored repositories. . The processing unit can in particular be configured to analyze said messages sent by and / or intended for the presentation computer device 20. The processing unit being in particular configured to identify, from an identification repository of sensitive data stored in a data memory of said anonymization server 50, data to be anonymized in a message sent by the presentation computer device 20. The anonymization server 50 is thus configured to generate, from the anonymization repository , anonymized data from data to be anonymized previously identified and generate, from the anonymized data and the message sent by the presentation computer device 20, an anonymized message. Here, an anonymization of the data can correspond to a pseudonymization. Further, the anonymization server 50 can be positioned between the computing computing device 30 and the media computing device 40.

An anonymization server 50 according to the invention further comprises communication means configured to exchange data with third-party devices, in particular with a computing device 30, a presentation computing device 20 or even with a computing device 40 from media. The means of communication can correspond to any element or combination of elements making it possible to receive or send messages, via or by a communication network (for example LAN, WLAN, or PAN, log of a database, e-mail ), to third-party devices. Advantageously, the communication means are configured to receive a message sent by the computing device 30 intended for the presentation computing device 20 or conversely, a message sent by the presentation computing device 20 to the computing computing device 30.

In order to facilitate the encryption of the data to be anonymized and the decryption of the anonymized data, a message sent by the presentation computing device 20 comprises a unique identifier associated with said presentation computing device 20 or even with a connected sole 10. This unique identifier can thus be associated with a secret or a private key which will be used to encrypt or decrypt part of the data (ie the sensitive data identified as being to be anonymized before sending or the anonymized data) contained in the message.

In another aspect, the invention relates to a method 500 for distributing digital media 301 according to distribution rules 322.

Digital media 301 are distributed to presentation computing devices 20 each associated with at least one connected sole 10, said connected sole 10 being coupled to articles of footwear 11.

The method according to the invention is preferably implemented by a computing device 30 such as a computer server or a connected sole electronic box 10.

As illustrated in FIG. 3, the method preferably comprises the following steps: loading 510 with values of mobility or posture parameters 101 calculated from raw data generated by at least one connected sole 10, loading 520 with values of shoe parameters 201; loading 530 of digital media 301 and a distribution repository 311 comprising distribution rules 322 of digital media 301; and transmitting 540 personalized digital media 401 to at least one of the presentation computing devices 20 associated with the at least one connected sole 10 having generated said raw data from which the mobility or posture parameter values 101 have been generated.

As illustrated in Figure 4, a method according to the invention may be based on values of mobility or posture parameters 101 generated by a connected sole 10 and transmitted to a presentation computer device 20 coupled to the connected sole 10.

These mobility or posture parameter values 101 could be transmitted with identification data to an anonymization server 50 responsible for anonymizing or pseudonymizing sensitive data before transmitting them to the computing device 30. As shown the raw, pre-processed or processed data can be transmitted directly to the computing device 30 or else not going through an anonymization server 50.

A method according to the invention comprises a step of loading 510 the values of mobility or posture parameters 101 calculated from raw data generated by at least one connected sole 10. The loading step 510 can be preceded by a step of receiving values of mobility or posture parameters 101. Alternatively, it can be preceded by a step of calculating the values of mobility or posture parameters 101 from raw data generated by at least one connected sole 10.

The values of mobility or posture parameters 101 are preferably associated with one or more computer presentation devices 20 each being associated with at least one connected sole 10. Thus there is a virtual link, for example in the form of a base. of data making it possible to make a link between the values of mobility or posture parameters 101, the shoe parameter values, one or more connected soles, one or more footwear and preferably a consumer.

A method according to the invention comprises a step of loading 520 the shoe parameter values 201. The shoe parameter values 201 are preferably each relating to an article of footwear 11 coupled to at least one connected sole 10. These values of shoe parameters 201 can, as mentioned above, be stored on a media computing device 40 and transmitted on request to the computing computing device 30.

A method according to the invention comprises a step of obtaining or loading 530 digital media 301 and a distribution repository 311 The distribution repository 311 may include distribution rules 322 of digital media 301. Preferably, the digital media 301 and the distribution repository 311 have been sent by a media computing device 40. Alternatively, they are stored on the computing computing device 30. Indeed, the broadcasting rules and the contents can be sent by the media server and the media server do not have data on mobility or posture 101 parameters.

A method according to the invention comprises a step of transmitting 540 a personalized digital media 401 to at least one of the presentation computer devices 20 associated with the at least one connected sole 10 having generated said raw data from which the parameter values of mobility or posture 101 were generated. The transmitted personalized digital media 401 is preferably selected, within the received digital media 301, based on the distribution rules 322, the mobility or posture parameter values 101 and the shoe parameter values 201 of the article of footwear. 11 coupled to at least one connected sole 10.

In order to facilitate this transmission 540, the at least one connected sole 10 may include a unique identifier and there may be a "pairing" or coupling mechanism between one or more computer presentation devices 20 and the at least one. a connected sole 10. A computer presentation device 20 can manage several soles or pairs of connected soles at the same time.

In another aspect, the invention relates to a presentation computer device 20.

Such a presentation computer device is preferably mobile, and it is configured to receive digital media 301, for example according to distribution rules 322.

The presentation computer device 20 according to the invention has the particularity of being associated or coupled to at least one connected sole 10.

In addition, the presentation computer device 20 according to the invention is advantageously configured for:

- Receive mobility or posture parameter values 101 generated by at least one connected sole 10 or raw data raw data generated by at least one connected sole 10;

- Transmit, to a computing device 30, the values of mobility or posture parameters 101 generated by at least one connected sole 10 or the raw data generated by at least one connected sole 10;

- Receive a personalized digital media 401 having been transmitted by the computing device 30, said personalized digital media transmitted having been selected, within digital media 301 received by the computing device 30, as a function:

- a distribution repository 311 comprising distribution rules 322 sent to the computing device 30 by a computing device 40 of media, and

- values of mobility or posture parameters 101 calculated from raw data generated by at least one connected sole 10.

The present invention also relates to a method of analyzing 600 values of mobility or posture parameters 101 of a user for the generation of a communication message. possible change of category of a user, said user being associated with a first category value, said method being implemented by a computing device 30, comprising the following steps:

- Loading 610 of a category repository, said category repository comprising an association between category values and category descriptions;

- Loading 620 of one or more values of mobility or posture parameters 101 of a user calculated from raw data generated by a connected sole 10;

- Comparison 630 of the previously determined mobility or posture parameter value (s) 101 of the user with a reference mobility or posture parameter value in order to determine whether a change of category is necessary;

- Determination 640 of a new user category value from the category benchmark and the first category value when the determined user mobility or posture parameter value differs from the mobility parameter value or reference posture; and

- Generation 650 a message of possible change of category of a user, said message comprising the new category value of the user and the associated description.

A method according to the invention comprises a data analysis taking into account the posture or mobility parameters of the users and a category change value validated by the user.

The invention further relates to a method of recommending footwear 11 to a user, said method being implemented by a computing device 30 following the reception of values of mobility or posture parameters 101 generated by a sole. connected 10, said method comprising the following steps:

reception and analysis of a plurality of user information, originating from a plurality of users, said user information comprising a satisfaction index value, a posture or mobility index value associated with each of said users, and identification data of an article of footwear 11;

analysis of the values of mobility or posture parameters 101 generated by the connected sole 10 so as to generate a posture or mobility index value associated with the connected sole 10; a step of comparing the posture or mobility index value associated with the connected sole 10 with the posture or mobility index values of a plurality of users; and

a step of identifying one or more footwear 11 for which the posture or mobility index value corresponds to the posture or mobility index value associated with the connected sole 10, and for which the satisfaction index value is greater than a predetermined threshold.

A recommendation method according to the invention preferably comprises a step of sending an information request message, by the computing device 30 to the user, more particularly to a presentation computing device 20. from which the user identified himself. The content of the message is determined at least in part by the posture or mobility index value for that user.

A recommendation method according to the invention preferably comprises a continuous analysis of the values of mobility or posture parameters 101 generated by a connected sole 10 of an article of footwear 11 worn by the user.

A recommendation method according to the invention preferably includes a one-off analysis of the user's feelings. This analysis may in particular consist of sending a form, from the computer calculation device 30 to the computer presentation device 20 coupled to the connected sole 10 of the article of footwear 11 worn by the user, comprising a plurality of questions. . The user can thus answer the questions of said form from the presentation computing device 20, a response form is thus generated and sent to the computing computing device 30. The computing computing device 30 is further configured to generate, at from the question answer form, a satisfaction index value associated with the article of footwear 11 of the user.

Thus, such an invention can be used by a reseller who might be interested beyond the brand in establishing matches between a loyalty card identifier, a shoe identifier and a shoe use identifier.

In particular, the measurements of the values of mobility or posture parameters of an athlete and the determination of a biomechanical parameter, within the framework of the recommendation method, can be carried out as detailed previously in connection with a connected sole 10 coupled to a presentation computer device 20.

Claims

A digital media distribution system (1) configured to distribute digital media (301) according to distribution rules (322), characterized in that said digital media (301) are distributed to at least one presentation computing device. (20) associated with at least one connected sole (10) configured to generate raw usage data, said at least one connected sole (10) being associated with an article of footwear (11), said digital media distribution system comprising a computing device (30) configured to:

Obtain values of mobility or posture parameters (101) calculated from raw usage data;

Obtaining shoe parameter values (201), said shoe parameter values (201) being relative to the footwear (11) associated with the at least one connected sole (10);

Obtain the digital media (301) and a distribution repository (311) comprising the distribution rules (322) of the digital media (301), preferably the digital media (301) and the distribution repository (311) having been sent by a media computing device (40); and transmitting personalized digital media (401) to the at least one presentation computing device (20) associated with the at least one connected sole (10) having generated said raw usage data from which the parameter values of mobility or posture (101) were calculated, said transmitted personalized digital media (401) being selected, within the loaded digital media (301), as a function of the distribution rules (322), of the values of mobility or mobility parameters. posture (101) and shoe parameter values (201) of the article of footwear (11) associated with the at least one connected sole (10).

A digital media distribution system (1) according to claim 1, characterized in that the computing computing device (30) is configured to further load environmental parameter values (701), said environmental parameter values (701). ) corresponding to environmental conditions measured during the use of the article of footwear (11) associated with the at least one connected sole (10).

A digital media distribution system (1) according to any one of claims 1 or 2, characterized in that the computing device (30) is configured to identify a trigger event and to transmit (540) the digital media. (401) personalized to the at least one presentation computing device (20) when a trigger event has been identified.

The digital media distribution system (1) according to any one of claims 1 to 3, characterized in that the computing computing device (30) is configured to further load user parameter values (801), said user parameter values (801) corresponding in particular to morphological data of the user of the article of footwear (11) associated with the at least one connected sole (10).

A digital media distribution system (1) according to any one of claims 1 to 4, characterized in that the shoe parameter values (201) or the mobility or posture parameter values (101) include in in addition to a piece of wear data for the article of footwear (11) associated with the at least one connected sole (10).

6. Digital media distribution system (1) according to the preceding claim, characterized in that the computing device (30) is further configured to generate production parameters relating to the manufacture of footwear (11) on the base of determined values of association indices, of the values of shoe parameters (201) and of the wear data.

7. A digital media distribution system (1) according to any one of claims 1 to 6, characterized in that the computing device (30) is further configured to receive raw data generated by the at least one. connected sole (10) or preprocessed data produced from raw data generated by the at least one connected sole (10) and in that said computing device is configured to calculate, from this raw data or preprocessed data , the values of mobility or posture parameters (101).

A digital media distribution system (1) according to any one of claims 1 to 6, characterized in that the computing device (30) is further configured to receive the values of mobility or posture parameters ( 101), said mobility or posture parameter values (101) having been generated by the at least one connected sole (10) or the one or more presentation computing devices (20) associated with the at least one connected sole (10).

9. A digital media distribution system (1) according to any one of the preceding claims, characterized in that at least one connected sole is coupled directly or indirectly to the presentation computing device (20).

10. System (1) for distribution of digital media according to any one of the preceding claims, characterized in that the values of mobility or posture parameters (101) have been calculated from raw data generated by two connected soles ( 10).

11. System (1) for distribution of digital media according to any one of the preceding claims, characterized in that the personalized digital media (401) comprises data originating from the values of shoe parameters (201) and / or data originating from mobility or posture parameter values (101).

12. Digital media distribution system (1) according to one of claims 1 to 11, characterized in that the personalized digital media (401) comprises data from the shoe parameter values and / or data from the values. mobility or posture parameter as well as personal data (801) on the user of the connected sole (s) (10).

13. Digital media distribution system (1) according to any one of the preceding claims, characterized in that the shoe parameters (201) include reference usage parameters and in that the computing device (30 ) is further configured to identify unconventional uses, said identification comprising a comparison of the reference usage parameters to usage parameters calculated from the mobility or posture parameter values (101).

14. Digital media distribution system (1) according to the preceding claim, characterized in that the computing device (30) is further configured to calculate one or more trend values based on the identification of unconventional uses. correlated with geographic parameters.

15. Digital media distribution system (1) according to any one of the preceding claims, characterized in that it comprises an anonymization server (50), said anonymization server (50) being configured to: identify, from a sensitive data identification repository, data to be anonymized in a message comprising the parameter values mobility or posture (101) or raw data generated by the at least one connected sole (10) or preprocessed data produced from raw data generated by the at least one connected sole (10); generate, from an anonymization repository, anonymized data from previously identified data to be anonymized; and generating an anonymized message from the anonymized data and the message.

16. Digital media distribution system (1) according to any one of the preceding claims, characterized in that the computing device (30) is further configured to transmit, to the computing device (40) for media, a message. confirmation of transmission of the digital media to the presentation computing device (20), preferably mobile, said transmission confirmation message comprising an identifier associated with a presentation computing device (20), preferably mobile, and an identifier of the digital media transmitted.

17. Digital media distribution system (1) according to any one of the preceding claims, characterized in that the computing device (30) is further configured to transmit, to the computing device (40) for media, a message. connection to the presentation computing device (20), preferably mobile, said connection message comprising an identifier associated with said presentation computing device (20) and an identifier associated with a shoe parameter value (201).

18. A method of distributing digital media (301) as a function of distribution rules (322), characterized in that said digital media (301) are distributed to at least one computer presentation device (20) associated with at least one sole. connected (10) configured to generate raw usage data, said at least one connected sole (10) being associated with an article of footwear (11), said method comprising the following steps performed by one or more computing computing devices (30 ):

Obtain (510) values of mobility or posture parameters (101) calculated from the raw usage data;

Obtaining (520) shoe parameter values (201), said shoe parameter values (201) being relative to the article of footwear (11) associated with the at least one connected sole (10); Obtain (530) the digital media (301) and a distribution repository (311) comprising the distribution rules (322) of the digital media (301), preferably the digital media (301) and the distribution repository (311) having been sent by a media computing device (40); and - Transmitting (540) a personalized digital media (401) to the at least one computer presentation device (20) associated with the at least one connected sole (10) having generated said raw usage data from which the mobility or posture parameter values (101) have been generated, said transmitted personalized digital media (401) being selected, within the loaded digital media (301), according to the distribution rules (322), of the parameter values mobility or posture (101) and shoe parameter values (201) of the article of footwear (11) associated with the at least one connected sole (10).