EP3403411A1 - Rendement optimisé du placement de publicités inter écrans - Google Patents

Rendement optimisé du placement de publicités inter écrans

Info

Publication number
EP3403411A1
EP3403411A1 EP17739108.3A EP17739108A EP3403411A1 EP 3403411 A1 EP3403411 A1 EP 3403411A1 EP 17739108 A EP17739108 A EP 17739108A EP 3403411 A1 EP3403411 A1 EP 3403411A1
Authority
EP
European Patent Office
Prior art keywords
advertising
consumer
data
consumers
campaign
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
EP17739108.3A
Other languages
German (de)
English (en)
Other versions
EP3403411A4 (fr
Inventor
Debajyoti Ray
Ross MCCRAY
David GULLO
Jay PRASAD
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Videoamp Inc
Original Assignee
Videoamp Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US15/219,262 external-priority patent/US9980010B2/en
Application filed by Videoamp Inc filed Critical Videoamp Inc
Publication of EP3403411A1 publication Critical patent/EP3403411A1/fr
Publication of EP3403411A4 publication Critical patent/EP3403411A4/fr
Pending legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26225—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving billing parameters, e.g. priority for subscribers of premium services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Graphics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne un procédé généré par ordinateur permettant d'optimiser le placement d'un contenu publicitaire sur une pluralité de dispositifs différents. Le système permet de transmettre un contenu publicitaire ciblé à des consommateurs, sur des dispositifs TV et mobiles pouvant être utilisés depuis l'intérieur d'un environnement de distributeurs de programmes vidéo multivoie. Le système est apte à utiliser des contraintes matérielles et logicielles afin de déterminer un nombre de cibles possibles pour une campagne publicitaire et fournir ensuite des outils d'optimisation de ces cibles. Le système peut attribuer des campagnes et des plans publicitaires à divers types d'inventaire sur la base de la probabilité d'une mise en correspondance précise avec des consommateurs. La mise en correspondance avec les consommateurs peut être obtenue par la génération de modèles d'apparence similaire dans un graphique du dispositif des consommateurs pour prédire un comportement de consommation futur. Le système comprend une interface permettant à un utilisateur d'ajuster diverses contraintes et d'optimiser un rendement de revenus publicitaires pour des distributeurs.
EP17739108.3A 2016-01-14 2017-01-13 Rendement optimisé du placement de publicités inter écrans Pending EP3403411A4 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US201662278888P 2016-01-14 2016-01-14
US201662290387P 2016-02-02 2016-02-02
US15/219,262 US9980010B2 (en) 2015-07-24 2016-07-25 Cross-screen optimization of advertising placement
PCT/US2017/013569 WO2017124041A1 (fr) 2016-01-14 2017-01-13 Rendement optimisé du placement de publicités inter écrans

Publications (2)

Publication Number Publication Date
EP3403411A1 true EP3403411A1 (fr) 2018-11-21
EP3403411A4 EP3403411A4 (fr) 2019-08-28

Family

ID=59311566

Family Applications (1)

Application Number Title Priority Date Filing Date
EP17739108.3A Pending EP3403411A4 (fr) 2016-01-14 2017-01-13 Rendement optimisé du placement de publicités inter écrans

Country Status (3)

Country Link
EP (1) EP3403411A4 (fr)
CN (2) CN113888207A (fr)
WO (1) WO2017124041A1 (fr)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11532019B2 (en) * 2018-11-06 2022-12-20 Yahoo Ad Tech Llc Visual inventory rules building system
CN110544134B (zh) * 2019-09-09 2024-03-19 腾讯科技（深圳）有限公司 一种资源处理方法、装置及计算机存储介质
CN112232851B (zh) * 2020-01-21 2021-11-19 华为技术有限公司 一种广告设备的监控方法及设备
TWI739388B (zh) * 2020-04-13 2021-09-11 趙尚威 推播決策輔助方法及其系統
WO2022000101A1 (fr) * 2020-06-28 2022-01-06 Huawei Technologies Co., Ltd. Procédé d'évitement de conflits entre banques de mémoire et de conflits entre pipelines en configuration de mémoire de tenseurs
CN112950288B (zh) * 2021-03-31 2023-09-01 北京奇艺世纪科技有限公司 一种信息处理方法、装置、系统、电子设备及存储介质
TWI802247B (zh) * 2022-01-26 2023-05-11 台灣松下電器股份有限公司 自適應配置網頁版面方法與伺服系統
CN115034835B (zh) * 2022-08-10 2023-02-14 深圳市聪明鱼智能科技股份有限公司 一种基于智能渔墅的信息传输方法

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8505046B2 (en) * 2007-08-17 2013-08-06 At&T Intellectual Property I, L.P. Targeted online, telephone and television advertisements based on cross-service subscriber profiling
CA2722273A1 (fr) * 2008-04-30 2009-11-05 Intertrust Technologies Corporation Systemes et procedes de collecte de donnees et de publicite ciblee
US8615436B2 (en) * 2008-07-17 2013-12-24 Google Inc. Advertising inventory allocation
JP6307445B2 (ja) * 2012-02-07 2018-04-04 ヴィジブル ワールド インコーポレイテッド 動的コンテンツ割り当て及び最適化

Also Published As

Publication number Publication date
CN113888207A (zh) 2022-01-04
CN109417644A (zh) 2019-03-01
WO2017124041A1 (fr) 2017-07-20
EP3403411A4 (fr) 2019-08-28
CN109417644B (zh) 2021-09-14

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