EP3320508A1 - Système et procédé de détection de ruptures de stock associées à un produit dans un magasin - Google Patents

Système et procédé de détection de ruptures de stock associées à un produit dans un magasin

Info

Publication number
EP3320508A1
EP3320508A1 EP16821939.2A EP16821939A EP3320508A1 EP 3320508 A1 EP3320508 A1 EP 3320508A1 EP 16821939 A EP16821939 A EP 16821939A EP 3320508 A1 EP3320508 A1 EP 3320508A1
Authority
EP
European Patent Office
Prior art keywords
coupon
customer
store
product
special
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP16821939.2A
Other languages
German (de)
English (en)
Other versions
EP3320508A4 (fr
Inventor
Arthur Vaysman
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Aintu Inc
Original Assignee
Aintu Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Aintu Inc filed Critical Aintu Inc
Publication of EP3320508A1 publication Critical patent/EP3320508A1/fr
Publication of EP3320508A4 publication Critical patent/EP3320508A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders

Definitions

  • Embodiments of the present invention relate to methods and systems for detecting stock outs associated with a particular product at a store.
  • Advertisers product manufacturers or service providers issue and distribute coupons to encourage customers to purchase their products or to purchase products and services from them.
  • increasing numbers of coupons are created for and distributed by mobile devices.
  • This invention offers a system and method for advertisers to create and distribute text or multi-media based hyper-targeted, personalized electronic offers and coupons which can be accepted and redeemed by BM businesses in electronic form regardless of the capabilities of their existing POS system.
  • the invented system takes advantage of proliferation of mobile devices, their network connectivity, ability to install new applications, digital footprints left by consumers, and the fact that electronic coupon redemption by BM businesses is done in proximity to a customer.
  • FIG. 1 shows a deployment drawing in accordance with one embodiment of the invention
  • FIG. 2 shows the use cases for the DCPMS, in accordance with one embodiment of the invention.
  • FIG. 3 shows the use cases for coupon generation, in accordance with one embodiment of the invention.
  • FIG. 4 shows the use cases for coupon clipping and publishing in accordance with one embodiment of the invention.
  • FIG. 5 shows a coupon query Ql, in accordance with one embodiment of the invention.
  • FIG. 6 shows the use cases for the customer coupon app, in accordance with one embodiment of the invention.
  • FIGS. 7a-b shows a Publisher publishing media on a Customer node, in accordance with one embodiment of the invention.
  • FIG. 8 shows a flowchart for processing a coupon clipping notification, in accordance with one embodiment of the invention.
  • FIG. 9A shows the use cases for coupon redemption by the customer coupon app, in accordance with one embodiment of the invention.
  • FIG. 9B shows the use cases for coupon redemption by the retailer coupon app, in accordance with one embodiment of the invention.
  • FIG. 10 shows an example of published coupon, in accordance with one embodiment of the invention.
  • FIG. 11 shows the published coupon of FIG. 10 in magnified view, in accordance with one embodiment of the invention.
  • FIG. 12 shows an example of a report to an Advertiser, in accordance with one embodiment of the invention.
  • FIG. 13 shows a high-level block diagram of hardware for implementing the DCPMS, in accordance with one embodiment of the invention.
  • FIG. 1 shows a deployment scenario 100 in accordance with one embodiment of the invention. Referring to FIG.
  • a Digital Coupon Personalization and Management System (DCPMS) 102 includes a server component 102A which implements a Coupon Service (CS) 102B
  • the CS 102B is under control of a Coupon Service Provider (CSP)
  • a plurality of advertiser nodes 104 each equipped with an appropriate user agent (browser) 104 A are communicatively coupled to the DCPMS 102 by means of a network link 112.
  • each advertiser node 104 may include a computing device such as a laptop or PC, and the network link 112 may comprise the Internet.
  • Each advertiser node 104 represent an Advertiser who uses the CS to generate coupons on its behalf, as will be explained.
  • the DCPMS 102 may also be communicatively coupled with plurality of publisher nodes 106 by means of a network link 112.
  • Each publisher node 106 represent a computing device such as a PC and includes a publishing interface 106A, which represent the mechanism whereby a Publisher is able to publish media on a customer node 108 for viewing by a Customer. Examples of Publishers includes CNN, Facebook, YouTube, etc.
  • the customer node 108 represents a customer device such as smartphone or tablet PC.
  • the customer node 108 may include a publisher app 108A and a coupon app 108B.
  • the publisher app 108 A may be configured to receive media content from a Publisher, as will be described more fully later.
  • the media content may include a personalized coupon generated by the DCPMS 102.
  • FIG. 2 shows use cases 200 for the DCPMS 102, in accordance with one embodiment of the invention.
  • the DCPMS 102 supports a create account () function 202 which allows an Advertiser and a Publisher to create user accounts on the DCPMS 102.
  • a configure business rules (J function 208 allows an Advertiser to provision business rules and objectives in the DCPMS 102. The business rules and objectives may be used to generate highly personalized coupons for publishing to particular customers, as will be described.
  • the use cases 200 also includes a configure coupon generation parameteraQ process 210 whereby an advertiser configures coupon generation parameters which are used to generate personalized coupons. Examples of coupon generation parameters include the following:
  • Offer size for a coupon offer This may be specified in the terms of a minimum offer size and a maximum offer size
  • Publisher examples of publishers includes Facebook, YouTube, CNN etc.;
  • Context for the coupon includes sports, politics, science, business, lifestyle, etc.;
  • the use cases 200 include a reporting function 212 whereby reports are generated for Advertisers and Publishers.
  • FIG. 3 of the drawings there is shown use cases 300 for coupon generation, in accordance with one embodiment of the invention.
  • a Publisher sends a query Ql to the DCPMS 102.
  • the query Ql is a request for a coupon.
  • the Publisher is already publishing content to a customer and is the further, typically displaying an advertisement unit (ad unit) in association with the content.
  • FIG 7a shows media 700 being published on a customer node 108, wherein the media 700 includes content 702 and an ad unit 704.
  • FIG. 5 shows the elements of the query Ql, in one embodiment.
  • Ql includes customer information 500 and an ad unit id 502.
  • the ad unit id 502 corresponds to the ad unit being shown to the Customer.
  • the customer information corresponds to profile information/data 706 (see FIG. 8) about the Customer.
  • the profile data 706 is collected from the Customer node 108 by the Publisher and includes that customer's browsing behavior and information about the customer device itself.
  • the DCPMS 102 executes a process coupon query block 304. Under this block, the DCPMS 102 attempts to match the ad unit id in the coupon query Ql in an ad unit list.
  • the ad unit list is provisioned by an Advertiser and is basically a listing of ad units for which coupons must be generated by DCPMS 102.
  • a generate coupon function 306 is executed under the process 304. Under this process, a personalized coupon is generated based on the coupon configuration parameters and based on machine learning techniques.
  • the use cases 300 also include a reply to query function 308 wherein the DCPMS 102 replies to the query Ql by returning a coupon to the publisher 302 or a reply indicating that no coupon is available for the particular ad unit associated with the coupon request Ql.
  • FIG. 7B shows the media 700 that is published on a customer node 108 as updated by the Publisher to include a coupon 708.
  • FIG. 4 shows use cases 400 for coupon displaying and clipping on the customer node 402, in accordance with one embodiment of the invention.
  • the customer node 108 is configured to display content by executing a display content function 402.
  • the display content function 402 may be extended to include a display ad function 404 which in rum may be extended to include a display coupon function 406 if the ad unit associated with the ad being displayed is match by the DCPMS 102, as described earlier.
  • a profile customer () function 408 collects profile information for a customer which is transmitted to the Publisher.
  • the use cases 400 also includes a coupon clipping () function 410.
  • a Customer performs a 'clipping action' in relation to a coupon.
  • the clipping action may include selection of a clipping button associated with the coupon.
  • the coupon clipping function 410 Responsive to said clipping action, the coupon clipping function 410 generates a coupon clipping notification and transmits it to the DCPMS 102.
  • a process 800 executed on the DCPMS 102 responsive to receiving a coupon clipping notification.
  • a check is made to determine if the customer is a registered customer. In one embodiment this step includes validating customer credentials included in the coupon clipping notification. If it is determined that the customer was not registered, then at block 804, a registration process is executed in order to register the customer. This process may include redirecting a customer to a registration page in order for the customer to input registration information.
  • the coupon identified by the coupon id in the coupon clipping notification is added to the customer's account.
  • the DCPMS 102 may inform the Publisher that the coupon has been clipped, in which case the publisher may instruct a browser being used by the customer node 108 to view the coupon to stop displaying the coupon.
  • the coupon app 108B includes logic to stop showing the coupon as soon as the coupon clipping action is performed. Thus, a seamless coupon clipping experience is facilitated.
  • a coupon redemption() function 900 includes a process 902 for encoding a coupon for transmission, and a process 904 for transmitting said encoded coupon to a retailer node.
  • the process 902 for encoding the coupon for transmission encodes the coupon as an audio signal which is then transmitted via a speaker associated with the customer node 108.
  • the retailer node 110 uses a microphone to detect the audio encoding.
  • FIG. 9B also shows a use case for the retailer coupon app 110A to redeem a coupon, in accordance with one embodiment. Referring to FIG.
  • process 906 comprises a receive coupon id () function whereby a microphone of the retailer node 110 is used to listen for the coupon transmission from the customer node 108.
  • a decode coupon id () process 908 decodes the audio signal in order to extract the coupon id.
  • An authenticate coupon id () process 910 includes transmission of the coupon id to the DCPMS 102 by the retailer coupon app for authentication. The DCPMS 102 authenticates the coupon id and returns coupon parameters associated with the coupon id that was authenticated. The retailer coupon app then executes a receive coupon parametersQ function 912 to receive the coupon parameters from the DCPMS 102.
  • a service customer () function 914 includes servicing the customer by providing the goods and/or services associated with the coupon.
  • a apply discount () function 916 extends the service customer () function 914 to apply the discount indicated in the coupon to the transaction with the customer.
  • a report redemption () function 918 includes operations to report any coupon redemption to the DCPMS 102.
  • use cases 600 are associated with the coupon app 108B.
  • the use cases 600 may include a browse coupons () function 602. This function allows a Customer to browse previously clipped coupons.
  • a search coupon 0 function 604 allows the Customer to search for particular coupons based on search criteria.
  • a suggest coupon for redemption () function 608 implements functionality to proactively suggest coupons for redemption to a Customer. For example, in one embodiment based on the location, the Customer may be shown coupons that are only available for redemption at that particular location.
  • the use case 600 includes a redeem coupon function () 610, whereby the Customer may redeem a selected coupon, as has been described above.
  • FIG. 10 of the drawings there is shown a coupon 1000 which is published in association with an advertisement for women's' lipstick.
  • the coupon 1000 is shown in magnified view FIG. 11 of the drawings.
  • the coupon 1000 includes a discount of $1.25, and a coupon expiration, which is set to 15 days.
  • the coupon 1000 includes a 'clip it button'. This button may be used to clip the coupon 1000 in accordance with the techniques disclosed herein.
  • FIG. 12 shows a report 1200 that may be generated for an Advertiser, in accordance with one embodiment.
  • the report 1200 includes linking information 1202 to link ad unit id, coupon id, customer id, advertiser id, and retailer id.
  • Report 1200 also includes an analytics component 1204 which may provide detailed analysis on a coupon's clip rate and its redemption rate.
  • the coupon clip rate and redemption rate may be used to optimize a coupon campaign.
  • machine running techniques are used to generate a coupon in a dynamic fashion.
  • coupon may be configured to have a certain clip rate and a certain redemption. If a clip rate for a coupon is too high the system may dynamically reduce the discount associated with the coupon in order to throttle or scale back the redemption rate. Alternatively, if the coupon clip rate is too low, then the DCPM 102 S may dynamically increase the discount associated with the coupon in order to achieve the desired clip rate.
  • a coupons redemptions rate may be used to dynamically scale the offer sized associated with the coupon in order to achieve a desirable redemption rate.
  • the coupon app 108B provides the customer with the capability to report a failed coupon redemption event.
  • each coupon displayed in the coupon app 108B may have a "button" to report a failed coupon redemption event associated with the coupon.
  • Customer activation of the button may trigger prompts sent to the user to obtain more information about the failed coupon redemption.
  • the prompts may be configured to solicit information on the store at which the attempt to redeem the coupon was made, and the time of the attempted redemption from the customer.
  • the reporting of the failed coupon redemption event is to the DCPMS.
  • the DCPMS may be configured to store each failed coupon redemption event and to route it to a corresponding product manufacturer salesforce for use as an inference of a product stock out at a store.
  • the customer may be incentivized to report a stock out in the manner described above through the provision of a reward to the customer for said report.
  • the reward may take the form of point, products, discounts, etc.
  • the DCPMS may be configured to proactively send out a special purpose coupon/promotional offer for that SKU to customers near or inside the store.
  • the special purpose coupon is different from the coupon used under the passive detection method, which shall be referred to as "a standard coupon” to distinguish it from the special purpose coupon.
  • the special purpose coupon is generated with specific coupon permit is calculated to induce a customer to redeem to coupon in the shortest possible time, or at least without delay. The determination of whether a customer is "near of inside the store" is made based on location services associated with the mobile device of the customer.
  • the coupon may provide a larger than usual discount and/or short expiration time (for example 6 hours) to encourage immediate redemption of the coupon. Since only one redemption per store per day is necessary to improve detection of stock out SKUs, the cost of stock-out detection by distributing promotional offers to consumers is likely to be less than the time of a salesman visiting the store.
  • FIG. 13 shows an example of hardware 1300 that may be used to implement the DCPMS 102 in accordance with one embodiment.
  • the hardware 1300 may include at least one processor 1302 coupled to a memory 1304.
  • the processor 1302 may represent one or more processors (e.g., microprocessors), and the memory 1304 may represent random access memory (RAM) devices comprising a main storage of the hardware, as well as any supplemental levels of memory e.g., cache memories, non-volatile or back-up memories (e.g. programmable or flash memories), read-only memories, etc.
  • the memory 1304 may be considered to include memory storage physically located elsewhere in the hardware, e.g. any cache memory in the processor 1302, as well as any storage capacity used as a virtual memory, e.g., as stored on a mass storage device.
  • the hardware also typically receives a number of inputs and outputs for communicating information externally.
  • the hardware may include one or more user input output devices 1306 (e.g., a keyboard, mouse, etc.) and a display 1308.
  • the hardware 1300 may also include one or more mass storage devices 410, e.g., a Universal Serial Bus (USB) or other removable disk drive, a hard disk drive, a Direct Access Storage Device (DASD), an optical drive (e.g. a Compact Disk (CD) drive, a Digital Versatile Disk (DVD) drive, etc.) and/or a USB drive, among others.
  • USB Universal Serial Bus
  • DASD Direct Access Storage Device
  • CD Compact Disk
  • DVD Digital Versatile Disk
  • USB Universal Serial Bus
  • the hardware may include an interface with one or more networks 1312 (e.g., a local area network (LAN), a wide area network (WAN), a wireless network, and/or the Internet among others) to permit the communication of information with other computers coupled to the networks.
  • networks 1312 e.g., a local area network (LAN), a wide area network (WAN), a wireless network, and/or the Internet among others
  • the hardware typically includes suitable analog and/or digital interfaces between the processor 1312 and each of the components, as is well known in the art.
  • the hardware 1300 operates under the control of an operating system 1314, and executes application software 1316 which includes various computer software applications, components, programs, objects, modules, etc. to perform the techniques described above.
  • routines executed to implement the embodiments of the invention may be implemented as part of an operating system or a specific application, component, program, object, module or sequence of instructions referred to as "computer programs.”
  • the computer programs typically comprise one or more instructions set at various times in various memory and storage devices in a computer, and that, when read and executed by one or more processors in a computer, cause the computer to perform operations necessary to execute elements involving the various aspects of the invention.
  • processors in a computer cause the computer to perform operations necessary to execute elements involving the various aspects of the invention.
  • the various embodiments of the invention are capable of being distributed as a program product in a variety of forms, and that the invention applies equally regardless of the particular type of machine or computer-readable media used to actually effect the distribution.
  • Examples of computer-readable media include but are not limited to recordable type media such as volatile and non-volatile memory devices, USB and other removable media, hard disk drives, optical disks (e.g., Compact Disk Read-Only Memory (CD ROMS), Digital Versatile Disks, (DVDs), etc.), flash drives among others.
  • recordable type media such as volatile and non-volatile memory devices, USB and other removable media
  • hard disk drives such as hard disk drives, optical disks (e.g., Compact Disk Read-Only Memory (CD ROMS), Digital Versatile Disks, (DVDs), etc.), flash drives among others.
  • CD ROMS Compact Disk Read-Only Memory
  • DVDs Digital Versatile Disks
  • flash drives among others.

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
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  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

L'invention concerne un système et un procédé permettant de détecter des ruptures de stock associées à un produit dans un magasin Le système comprend un serveur configuré pour : détecter à quel moment un client est à proximité du magasin ; générer un coupon spécial à encaisser lors de l'achat du produit, ledit coupon spécial comprenant des paramètres de coupon calculés pour inciter le client à encaisser ledit coupon spécial dans ledit magasin sans délai ; transmettre ledit coupon à une application de coupons prévue dans un dispositif mobile du client ; alerter ledit client de la disponibilité dudit coupon spécial ; et surveiller l'activité d'encaissement du coupon en rapport avec ledit coupon spécial afin de déterminer une condition de rupture de stock en rapport avec ledit produit dans ledit magasin.
EP16821939.2A 2015-07-06 2016-07-06 Système et procédé de détection de ruptures de stock associées à un produit dans un magasin Withdrawn EP3320508A4 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201562189151P 2015-07-06 2015-07-06
PCT/US2016/041200 WO2017007857A1 (fr) 2015-07-06 2016-07-06 Système et procédé de détection de ruptures de stock associées à un produit dans un magasin

Publications (2)

Publication Number Publication Date
EP3320508A1 true EP3320508A1 (fr) 2018-05-16
EP3320508A4 EP3320508A4 (fr) 2019-04-17

Family

ID=57685710

Family Applications (1)

Application Number Title Priority Date Filing Date
EP16821939.2A Withdrawn EP3320508A4 (fr) 2015-07-06 2016-07-06 Système et procédé de détection de ruptures de stock associées à un produit dans un magasin

Country Status (6)

Country Link
EP (1) EP3320508A4 (fr)
AU (1) AU2016290931A1 (fr)
BR (1) BR112018000286A2 (fr)
CA (1) CA2991411A1 (fr)
WO (1) WO2017007857A1 (fr)
ZA (1) ZA201800052B (fr)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108846682A (zh) * 2018-06-15 2018-11-20 合肥齐信信息技术有限公司 一种汽车原材料及零配件智能追溯系统

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040243478A1 (en) * 1996-09-04 2004-12-02 Walker Jay S. Purchasing, redemption, and settlement systems and methods wherein a buyer takes possession at a retailer of a product purchased using a communication network
US8533045B1 (en) * 2003-05-05 2013-09-10 Cunningham Electronics Corporation Universal coupon redemption system and method
US20050149414A1 (en) * 2003-12-30 2005-07-07 Kimberly-Clark Worldwide, Inc. RFID system and method for managing out-of-stock items
US10163110B2 (en) * 2008-05-05 2018-12-25 Digital Factory Technologies, Inc. Product couponing and sampling method
US20120265605A1 (en) * 2011-04-15 2012-10-18 Yahoo! Inc. Mobile coupon basket
BR112015031563A2 (pt) * 2013-06-16 2017-07-25 Aintu Inc método implementado por computador para geração de cupons e rastreio de resgates de cupons por um sistema servidor de cupom e sistema servidor de cupom

Also Published As

Publication number Publication date
AU2016290931A1 (en) 2018-02-15
WO2017007857A1 (fr) 2017-01-12
BR112018000286A2 (pt) 2018-09-04
CA2991411A1 (fr) 2017-01-12
ZA201800052B (en) 2018-11-28
EP3320508A4 (fr) 2019-04-17

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