EP2429332A2

EP2429332A2 - A packaging and applicator device

Info

Publication number: EP2429332A2
Application number: EP10726262A
Authority: EP
Inventors: Jean-Louis Gueret
Original assignee: LOreal SA
Current assignee: LOreal SA
Priority date: 2009-05-15
Filing date: 2010-05-12
Publication date: 2012-03-21
Also published as: FR2945417A1; JP5774581B2; WO2010131215A2; US9033605B2; WO2010131215A3; US20120082503A1; JP2012526595A; FR2945417B1; CN102939028B; CN102939028A

Abstract

Packaging and applicator device (1) for applying a cosmetic composition (P) to human keratinous fibers, comprising: • a container (2) having an inside surface containing the composition, and a wiper (8); an applicator member (5) comprising a core carrying projecting elements, a portion of the inside periphery of the container under the wiper occupying a total angular extent of at least 90° being at less than 1.5mm from the applicator member, the applicator member having two locations spaced apart along the longitudinal axis of the core by more than 3mm and at each of which the difference between the greatest transverse dimension of the applicator member at said location and a smallest inside dimension of the container said location is less than 3mm; and one passage via which the composition flows along the applicator member during its removal, said passage being defined between said locations and/or between the applicator member and the facing inside surface of the container.

Description

A PACKAGING AND APPLICATOR DEVICE

The present invention relates to packaging and applicator devices for applying a cosmetic composition to human keratinous fibers, and more particularly but not exclusively to the eyelashes or the eyebrows.

Numerous mascara applicators comprise a container provided with a wiper member fitted in the collar of the container, and an applicator having an applicator member such as a brush located at one end of a stem having its other end secured to a handle member that also constitutes a closure cap for the container.

The wiper member comprises a lip defining a wiper orifice of diameter that corresponds substantially to the diameter of the stem, so as to ensure that there is no excess composition on the stem once it has been extracted from the container.

The container is made with an inside volume that is suitable for multiple applications of composition, and the free ends of the bristles of the applicator member are situated at a relatively large distance from the inside surface of the container.

In use, a chimney forms in the composition because of the movement of the applicator member, and under certain circumstances this can lead to the container being emptied by a percentage that is not satisfactory, e.g. less than or equal to 60%, with some of the composition remaining unused because it is stuck to the inside surface of the side wall of the container. Furthermore, composition may be taken up in a manner that is non-uniform or that is even insufficient because of the chimney that is formed.

In addition, the composition is stirred relatively little inside the container each time the applicator is withdrawn and returned, so its characteristics may deteriorate.

In order to make the composition more uniform again, it is known to place a piston inside the container, which piston is moved by the stem carrying the applicator member whenever the applicator is removed or returned. The piston makes the container more complicated to fabricate and leads to the applicator member being wiped in a manner that is relatively difficult to control, and that can be detrimental to consistent performance of the applicator. The piston may also reduce the space available for containing the composition and may be incapable of making the composition uniform all the way to the bottom of the container. In addition, the piston may make manipulation more complicated and uncomfortable by creating a jolt when the brush separates from the piston. The piston may also lead to duplicate wiping which may make it impossible to use brushes in a sufficient variety of shapes required for good application of makeup.

The piston may also retain composition, particularly if the piston is perforated.

In order to stir the composition contained in the container better, US patent No. 5 226 744 teaches making the side wall of the container with indentations so as to produce ridges on its inside surface that come into contact with the applicator member when it is inserted in and withdrawn from the container. The applicator member remains well spaced apart from the inside wall of the container except in the vicinity of the ridges. The drawback of such a device is that it makes producing the container more complicated, and the setbacks give the container a shape that departs from the conventional appearance of the most usual devices and may lead to the consumer thinking that the container contains less composition .

Another solution for reducing loss of composition consists in giving the core of the brush a shape that is not rectilinear, so as to cause the brush to contact the inside surface of the side wall of the container, as proposed in US patent No. 6 508 603. That solution presents the drawback of complicating fabrication of the brush and of making it more difficult to apply makeup for a user who is used to conventional applicators. In one example, the outside diameter of the container is 0.45 inches (") and the diameter of the brush is 0.25", giving a difference of 0.2" (i.e. 5 millimeters (mm)).

Application US 2005/0232681 teaches making the container that contains the composition with at least one movable partition that serves, when moved, to force the composition to flow between two internal chambers, the applicator member being suitable for placing on the path followed by the composition between the two chambers.

US patent No. 6 158 912 teaches making the container with a flexible portion enabling the user to set up movement of the composition towards the brush by pressing on the flexible portion. Such a solution makes the container more complicated to fabricate when the flexible portion is restricted to a fraction only of the container. When the entire container is flexible, then a consumer who is used to rigid containers may have the impression that the device is of poorer quality.

Furthermore, in conventional devices, the volume of composition close to the bottom of the container is generally difficult to take. US patent No. 6 572 296 discloses a container in which the bottom matches the shape of the applicator, at least in part.

Finally, mascara sample devices are known that comprise a container of volume that is practically equal to the volume of the brush they receive. US 4 982 838, EP 1 690 466, and US 2001/0052348 disclose such sample devices. The drawback of those sample devices is their small content, and the short length of the stem on which the brush is mounted.

There exists a need to further improve packaging and applicator devices comprising a container defining an inside space containing the composition for application and an applicator having an applicator member that is designed to be loaded with composition in the container.

The invention seeks to satisfy this need, and exemplary embodiments of the invention provide a packaging and applicator device comprising: • a container containing the composition for application, the container having an inside surface defining an inside space containing the composition, and including a wiper member;

• an applicator comprising an applicator member comprising a core and projecting elements carried by the core, at least a portion of the inside periphery of the container under the wiper member occupying a total angular extent of at least 90° being at a distance of less than 1.5 mm, better less than 1 mm or 0,8 mm or 0,5 mm, from the applicator member when in its storage position or while it is being extracted from the container, the applicator member having at least two locations that are spaced apart along the longitudinal axis of the core by a distance of more than 3 mm and at each of which the difference between the greatest transverse dimension of the applicator member at said location and a smallest inside dimension of the container at the level of said location is less than 3 mm, better less than 2 mm, better still less than 1.5 mm; and • at least one preferential passage via which the composition is capable of flowing along the applicator member while it is being extracted from the container, said passage being defined between said locations within the applicator member and/or between the applicator member and the facing inside surface of the container.

The total angular extent may for example occupy at least 120°, better at least 135°, better still at least 180°, 270°, or 360°.

The zone of the inside periphery of the container that is situated at a small distance from the applicator member may optionally occupy the same axial position on the longitudinal axis of the applicator member. The term "at the level of a location" should be understood as being in the cross-section perpendicular to the longitudinal axis of the container that has the same abscissa value along said longitudinal axis as said location.

The term "total angular extent" should be understood as the total angle occupied around the longitudinal axis of the container by the zone(s) of the inside surface of the container extend (s) under the wiper member that is/are to be located at a distance of less than 1.5 mm from the applicator member, at a given moment, whether in the storage position or while the applicator member is being extracted in a straight line along the longitudinal axis of the container. The total angular extent may be obtained by adding the angular extents of a plurality of disjoint zones, that may be situated at the same height within the container or at different heights. In certain exemplary embodiments, the angular extent may also correspond to a continuous zone at a given height in the container or extending along the container, e.g. following a helical path.

In exemplary embodiments, the applicator member when placed within the container may be situated at a distance j_ from the inside surface of the container that is less than or equal to 1.5 mm, at at least two locations that are spaced apart from each other by more than 3 mm along the longitudinal axis of the core.

The applicator member may have an envelope surface of greater outside diameter d_max and the container may have a mean inside diameter d_int under the wiper member such that the difference I d_max - d_int I is less than or equal to 3 mm.

The applicator member may present an envelope surface of cross-section that is not circular, which section may serve to define at least one preferential passage for the composition. The preferential passage may be defined by at least one groove or furrow formed in the applicator member, with the bottom thereof being situated at a distance from the container that is greater than or equal to 1.5 mm, e.g. an annular groove or a helical furrow, of depth that is greater than or equal to 1 mm or even 2 mm, for example. The preferential passage may extend over the entire length of the applicator member, e.g. being non-rectilinear, and in particular being twisted, e.g. being defined by a helical furrow. Such a helical furrow need not extend over the entire length of the applicator member. The furrow may extend with a left-hand pitch, or with a right-hand pitch, or with a left-hand pitch over a fraction thereof followed by a right-hand pitch over another fraction.

The applicator member may have an envelope surface of cross-section that is not circular, in particular it may be flat, and it may turn about the longitudinal axis of the applicator member on moving along the applicator member .

Particularly with a twisted applicator member, the zone of the outline of the container which is situated at less than 1.5 mm from the applicator member may extend along a helical path over the inside surface of the container .

For a given axial position along the longitudinal axis of the container, the zone of the inside surface of the container that is situated at less than 1.5 mm from the applicator member may occupy a total angular extent of less than 90°, where appropriate, particularly if the applicator member presents a cross-section that is very flat and of small thickness.

The applicator member may have an envelope surface of cross-section that is polygonal, over at least a fraction of its length.

The two above-mentioned locations may be spaced apart by more than 5 mm along the longitudinal axis of the core, or indeed by more than 10 mm or more. The two locations may for example be respectively each of them less than 5 mm from the distal or proximal end of the applicator member.

Over at least a fraction of its length, the inside diameter of the container under the wiper member may be less than the greatest diameter of the applicator member, such that the applicator member then comes into contact with the inside surface of the container.

By means of the invention, the applicator member behaves somewhat like a piston or a scraper inside the container, over at least a fraction of the stroke for inserting or withdrawing the applicator into or from the container, thereby stirring the composition contained in the container, e.g. over at least half of said stroke. The existence of a preferential passage makes it possible to further reduce the head loss and the resistance that needs to be overcome in order to move the applicator member inside the container, and may also contribute to improving making the composition more uniform. This may serve to disperse ingredients that are incompatible and that need to be mixed together at the last moment, e.g. flakes, fibers, pigments, or active agents, in order to obtain a composition that is more uniform. Stirring the composition may modify its rheology, where appropriate. The applicator may be extracted or returned with the longitudinal axis of the stem that supports the applicator member continuing to coincide with the longitudinal axis of the container.

The preferential passage may extend to the core, or the bottom of the preferential passage may be spaced from the core.

The invention may enable the applicator member to become saturated in composition prior to being wiped.

The invention may reduce the risk of formation of a chimney in the composition. The preferential passage may be a passage that provides the composition with a flow section that is greater than that defined by the clearance, if any, that exists between the applicator member and the inside surface of the container, where the applicator member is no more than 1.5 mm from the inside surface of the container . For given content, the invention also makes it possible to increase the number of applications, or for given number of applications it makes it possible to decrease the quantity of composition initially present in the container. This result may be obtained without an expensive structure for the container and while enabling the container to retain the appearance of conventional containers, should that be desired. For example, for a container with a content of 6 milliliters (mL) , it is possible to insert 3.5 mL to 4 mL of composition. The recoverable percentage may be increased compared with known devices, for example being greater than or equal to 60%, better 70%, or even 80%, 90%, or 98%.

The quantity of composition on the applicator member each time it is extracted from the container may be relatively constant because of the wiping and because the applicator member stirs the composition inside the container. The texture of the composition may also be relatively constant because of the way it is made uniform. The invention may enable new formulation options to be considered, by making it possible to incorporate in the composition compounds that require the composition to be made uniform again immediately prior to taking the composition and applying it. When fibers are present in the composition, they may spread within and over the brush, after the brush is wiped.

The rheology of the composition may be modified. For example, the composition may become more viscous or less viscous than when at rest. Where appropriate, the applicator may be used to mix together two compositions or ingredients prior to a first use, e.g. two compositions having different colors. It is possible to mix fatty material with water so as to obtain a smoother result, greater gloss, or better application of makeup. The invention may also improve the extent to which the applicator member is impregnated with composition on first insertion into the container, by causing the composition to pass more easily through the applicator member. Thus, the applicator member may be fully usable as from the first occasion it is extracted from the container . In spite of the small spacing, or even the contact, between the applicator member and the inside surface of the container in the portion of the container along which the applicator member travels, the applicator member can nevertheless be moved without the composition opposing excessive resistance to the movement of the applicator member, because of the shape of the applicator member and in particular because of the presence of at least one preferential passage.

Where appropriate, the composition may flow between rows of teeth, bristles or other projecting elements that define preferential passages between one another.

When the applicator member carrying no composition is observed along its longitudinal axis, it is possible in certain exemplary embodiments to see through the applicator member inside the perimeter of the envelope surface. Such open zones constitute preferential passages, in particular when they are of section that is greater than or equal to 0.5 square millimeter (mm²), better 1 mm², or more, in particular more than 2 mm², 3 mm², or 5 mm².

The inside surface of the container may be invariable .

The term "invariable" as applied to the inside surface should be understood as meaning there is no change to the inside shape of the container in the region facing and surrounding the applicator member, in particular there is no movable partition, unlike that which is described in US 2005/0232681, or else without any wall that is deformable in use.

The inside surface of the container may be cylindrical, in particular it may be a cylindrical surface of revolution.

The container may be rigid, visibly not being deformed by the user when taking composition. The container may be made without any moving part. The container may be made with a rigid wall defining its inside surface.

The applicator member may comprise any type of projecting element extending from the core, and the core need not necessarily be centrally located. The projecting elements may be bristles or teeth. The term "bristle" should be understood as any individualizable projecting element carried by the core. The terms "bristle" or "tooth" are interchangeable, even though the term "bristle" is normally used to designate projecting elements that are fitted to a core, as in a twisted-core brush, for example, while the term "tooth" is often used to designate applicator elements of an applicator member that are made by molding. The applicator member may have projecting elements in the form of lamellae or disks, in particular flexible lamellae. The envelope surface of the applicator member is defined as being the surface touching the tips of the free ends of the projecting elements.

The projecting elements in the form of lamellae or of disks may include respective notches, e.g. notches that are in alignment or that are angularly offset along the longitudinal axis of the core. These notches may define one or more preferential passages for the composition .

The projecting elements may alternatively be eccentric relative to the core.

The applicator member may comprise a helical spring, a twisted-core brush, or an injected-molded brush. The region (s) of the applicator member coming into contact with or at a short distance from the inside surface of the container over which the applicator member travels, e.g. coming to within 1.5 mm thereof, better to within 1 mm or 0.5 mm, may themselves be of a length that is greater than 5 mm as measured along the longitudinal axis of the applicator member, or even greater than 10 mm or 15 mm, and in particular they may extend over a major fraction of the length of the applicator member that is suitable for use in applying the composition, e.g. over more than 3/4ths of said length, or they may extend over the entire length of the applicator member.

The greatest transverse dimension of the envelope surface of the applicator member may be equal to at least 0.85 times the inside diameter of the container in the portion within which the applicator member travels, beneath the wiper member, and better has a value of 0.90 times or 0.95 times said diameter.

The greatest transverse dimension of the applicator member may also be equal to or greater than the inside diameter of the container in the portion through which the applicator member travels beneath the wiper member, the greatest transverse dimension being for example greater than the greatest inside diameter of the container by a factor lying in the range 1 to 1.15 times. The greatest transverse dimension may be found at a distance from the proximal and/or distal ends that is greater than l/4th of the total length of the portion of the applicator member that is used for application purposes, such as the portion carrying the bristles in the case of a twisted-core brush for example.

The inside diameter of the container may be at a maximum in the portion of the container through which the applicator member travels. Outside the region (s) of the applicator member close to or in contact with the inside surface of the container, the applicator member may for example have its envelope surface spaced apart therefrom by more than 0.075 times the greatest inside diameter of the container, with said spacing corresponding for example to a distance of more than 1.5 mm. The portion of the container under the wiper member, i.e. the portion where the applicator member is capable of moving at zero or small distance from the inside surface of the container, e.g. with I d_max - d_int | £ 3 mm, better < 2 mm, better still < 1.5 mm or < 0.5 mm, preferably extend over the major fraction of the height of the inside space of the container, and preferably at least in part in the bottom half of the container. If D_r designates the greatest inside diameter of the container in the portion through which the applicator member travels, and d_max is the greatest transverse dimension of the applicator member, then it is possible for d_max < D_r or d_max > D_r, i.e. the applicator member then rubs against the inside surface of the container. When contact is made with said surface, such contact may optionally lead to bending of the bristles or other projecting elements used for application.

Depending on the exemplary embodiment, when in the storage position, the applicator member may be close to or spaced apart from the bottom wall of the container. For example, the distal end of the applicator may be situated at less than 1.5 mm from the bottom wall of the container .

The applicator member may then travel along at least its own length inside the container, above its initial location, on being extracted from the container.

The length of the applicator member may be greater than or equal to 15 mm. The length of the applicator member may lie in the range 5 mm to 35 mm, for example, better in the range 20 mm to 30 mm, and its greatest transverse dimension d_max may for example lie in the range 6 mm to 20 mm, better in the range 7 mm to 16 mm. The invention may enable containers to be used that are shorter than conventional containers because of the higher recoverable percentage.

The applicator member may present an envelope surface with or without axial symmetry, for example it may have axial symmetry about an axis that coincides with the longitudinal axis of the applicator member, in particular with the longitudinal axis of the core of the applicator member. The envelope surface of the applicator member may optionally be a symmetrical surface of revolution about the longitudinal axis of the core.

The applicator member may include bristles or teeth or other projecting elements extending all around the core. These bristles, teeth, or other projecting elements may be fitted on the optionally-twisted core, or they may be molded together with the core, or the core may be overmolded onto the bristles, teeth, or other projecting elements.

The applicator member may have a core that is rectilinear, e.g. lying on the axis of the stem carrying the applicator member. By way of example, the applicator member is a twisted-core brush, however in a variant it may be an injection-molded brush, preferably with bristles or teeth of length that is greater than the diameter of the core. The term "diameter of the core" is used to designate the diameter of the circle that circumscribes the greatest cross-section of the core. With an injection-molded brush, the bristles or teeth may be of a height lying in the range 2.5 mm to 3.5 mm, for example. By way of example, the diameter of the core may lie in the range 1.5 mm to 3 mm, e.g. in the range 1.5 mm to 2.5 mm. By way of example, the applicator member may be a molded brush having a maximum diameter of 10 mm with a central core having a diameter of 2 mm. The applicator member may be hybrid, having both teeth obtained by being molded with the core, and bristles that are fitted thereto, e.g. stapled or held on the applicator member by stamping or by overmolding.

The teeth may define a maximum transverse dimension of the applicator member and they may come close to the inside surface of the container, to within less than 1.5 mm thereof, with the bristles remaining set back, e.g. at a distance of more than 2 mm from the inside surface of the container.

The applicator member may include bristles or other projecting elements used for application purposes at its proximal and distal ends, which bristles or other elements are spaced apart from the inside surface of the container by more than 1.5 mm, in particular when the applicator is in its storage position inside the container.

The applicator member may have an envelope surface of cross-section that tapers towards its distal end, e.g. being of frustoconical shape or tapering in some other way, converging towards the distal end. This may make it easier to insert the applicator into the container.

The applicator member may include projecting elements that are more rigid, of larger size, and that come to within less than 1.5 mm of the inside surface of the container, and other projecting elements that are more flexible and shorter.

The wiper member may be fitted to the container, overmolded on the container, or molded together with the container. The wiper member may define a wiper lip that presents a wiper orifice of section that corresponds substantially to the section of the stem of the applicator for supporting the applicator member. The wiper member may optionally occupy a position within the container that is variable.

The wiper member may be flocked. The capacity of the container may for example be greater than or equal to 3 mL, better 5 mL, e.g. lying in the range 3 mL to 10 mL . The level to which the container is filled compared with its maximum capacity is preferably greater than or equal to 50%, e.g. lying in the range 50% to 75%, e.g. 5 grams (g) of composition for a container capable of containing 8 g. The container preferably presents an inside cross- section that is circular and of diameter that is substantially constant along a length that is equal to at least 1.5 times, preferably two to ten times the length of the applicator member, e.g. a length lying in the range 20 mm to 100 mm. This may enable the applicator member to move at a short distance from or in contact with the container over a distance that is relatively long, in order to enable the composition to be well stirred within the container. When the applicator member is a twisted-core brush, the core may be made of metal wire, e.g. of wire having a diameter lying in the range 0.35 mm to 0.95 mm. In the case of a twisted-core brush, the bristles may extend from the core in two helical sheets. The bristles may be made of natural or synthetic material, for example they may be made of polypropylene (PP) , polyamide (PA) , polyethyleneterephthalate (PET) , polystyrene (PS) , polyethylene (PE), or polyvinylchloride (PVC), elastomers, silicones, nitriles, ethylene propylene diene (EPDM) elastomer (e.g. Santoprene®) , block amide polyether (e.g. Pebax®) , polyester (e.g. Hytrel®) , or styrene ethylene butylene styrene (SEBS) , polyurethane (PU) , ... . The core may have a left-hand twist, or a right-hand twist, or it may have a portion that is twisted to the left and a portion that is twisted to the right, e.g. half twisted to the left and half twisted to the right. The bristles may include a magnetic filler or a filler that seeks to improve sliding, e.g. graphite, polytetrafluoroethylene (PTFE), or molybdenum bisulfide. The diameter of the stem carrying the applicator member may lie for example in the range 2.5 mm to 6 mm, with the stem being circular in section, for example. Preferably, the stem is rectilinear so as to enable the applicator member to be properly aligned in the container .

The applicator member may include a twisted portion of flat cross-section, having its greatest transverse dimension preferably lying in the range 8 mm to 16 mm. Its greatest transverse dimension may in particular be greater than 9 mm and the thickness of its twisted portion may lie in the range 2 mm to 6.5 mm. The twisted portion may present an angular offset between its distal and proximal ends that may be relatively small. The term "angular offset" is used to mean the angle through which the long axis of the cross- section turns between said ends. This angular offset may be more or less equal to the angle through which the user is likely to rotate the applicator about its axis while applying makeup. Because of this small offset, the applicator member may, when lightly twisted in the hand, progressively raise the eyelashes in a manner that is natural. The angular offset between the distal end and the proximal end of the twisted portion may lie in the range 20° to 80°, and better is less than 35°, better still lies in the range 25° to 35°, or indeed is equal to about 30°. In variants, the angular offset may also be more than 360°.

The twisted portion may extend over at least half the length of the applicator member, better over at least three-fourths of the length, preferably over substantially all of its length. The twisted portion may also extend over a length that lies in the range 20 mm to 35 mm, for example. The length of the applicator member is defined as being the length of the portion of the core that carries projecting elements that are useful for the application, e.g. bristles or teeth. The angle between the major axis of the cross- section of the applicator member at any point along the longitudinal axis of the core, and a reference direction, may vary continuously on moving along the longitudinal axis of the core. One end of said major axis may describe a helix of regular pitch about the longitudinal axis of the core. In a variant, the angle may vary in non-regular manner. One end of said major axis may form a helix of variable pitch around the longitudinal axis of the core, which pitch may for example increase in direction from a distal end of the applicator or it may decrease in direction from said distal end, or indeed it may increase and then decrease or decrease and then increase .

The twisted portion may be twisted clockwise or counterclockwise or in both directions over two respective consecutive portions. The twisted portion may be at least 30% wider than it is thick in cross-section. In other words, the greatest length of the cross-section of the applicator member may be equal to at least 1.3 times its thickness. The twisted portion of the applicator member may lie in the range 30% to 100% wider than it is thick, better in the range 35% to 55% wider than it is thick. The cross- section of the applicator member may for example be rectangular, oval, oblong, or lozenge-shaped, or kidney- bean-shaped. A twisted application member of octogonal cross- section may define superficial preferential passages. The greatest transverse dimension of the twisted portion may lie in the range 6 mm to 14 mm, better in the range 8 mm to 16 mm, as stated above. The width of the twisted portion may be at least 3 mm greater than its thickness. The thickness of the twisted portion may lie in the range 3 mm to 7 mm, better in the range 3 mm to 6 mm.

The applicator member may present two opposite main faces with the spacing between them defining the thickness of the applicator member. These main faces may be mutually parallel. The applicator member may present two side faces, e.g. side faces that are outwardly convex in cross-section. The side faces may be situated at less than 1.5 mm from the inside surface of the container.

In particular when the applicator member presents a twisted portion, the core may be centered or eccentric, rectilinear, or otherwise. The longitudinal axis of the core may coincide with the longitudinal axis of the stem. The longitudinal axis of the core need not necessarily be in alignment with the longitudinal axis of the stem. The core may be curved.

The core may be a twisted core, e.g. comprising two branches of a metal wire that are twisted together, thus different from a thermoplastic core.

The maximum cross-section of the envelope surface of the applicator member may occupy at least 70% of the inside section of the container, or indeed at least 80% or at least 90%, at least along a fraction of the path followed by the applicator member while it is being extracted from the container, above its initial location. The quantity of composition that is initially present in the container may be greater, in certain exemplary embodiments, than the volume defined by the envelope surface of the applicator member, e.g. greater by a factor of two. The bottom of the container may present a shape that fits substantially around the shape of the applicator member.

The container may be made with an insert that defines the inside space containing the composition and a cladding piece that defines the outside shape of the container.

The insert may be made by molding material to present a neck, in particular a threaded neck suitable for supporting the wiper member. The insert may also be made with a collar enabling it to be fastened in the cladding piece, e.g. by snap-fastening. The insert may have an inside section that is constant over the major fraction of its length, e.g. a section that is circular. The bottom of the insert may be in the form of a spherical cap.

The presence of the insert makes it possible to reduce the inside section of the container and to use an applicator member having a diameter that is no greater than that of conventional applicator members, while still ensuring small or zero clearance between the applicator member and the inside surface of the container.

The composition may be of any consistency, e.g. it may be a gel or it may have a consistency that is creamy to pasty. The composition may contain waxes, pigments, fillers, amongst other ingredients.

The applicator may be vibratory, or rotary, in particular being driven in rotation by a motor or being free to rotate, vibratory and rotary, vibratory and heating, or rotary and heating.

In other exemplary embodiments, independently or in combination with the above, the invention also provides a packaging and applicator device comprising: • a container containing a composition for application to the eyelashes or the eyebrows, e.g. mascara, the container comprising a body having, for example, an inside surface that is substantially cylindrical; • an applicator comprising an applicator member for applying the composition on the eyelashes or the eyebrows, the applicator member comprising a plurality of projecting elements disposed transversely to the longitudinal axis of a core of the applicator member, the elements being formed by lamellae or by disks; and

^• at least one of the lamellae or one of the disks may have at least a fraction of its free edge that comes to within a distance from the inside surface of the body that is less than or equal to 1.5 mm, better less than or equal to 1 mm, or 0.5 mm or less, when the applicator member is in its storage position or while it is being withdrawn from the container, and in particular while it has not yet gone past or reached the opening of the container, e.g. as defined by a neck of the container or by a wiper member.

The above-mentioned inside surface may be a cylindrical surface of revolution.

The inside surface may extend solely beneath the neck of the container receiving a wiper member or defining a wiper member.

The applicator member may include a plurality of lamellae or disks that are oriented transversely, in particular perpendicularly to the longitudinal axis of the core, and spaced apart from one another.

In exemplary embodiments, these lamellae or disks may bend while the applicator member is being moved inside the container in order to be extracted therefrom or to be returned to the storage position. The bending of the disks or lamellae may facilitate passage of the composition, and reduce the resistance opposed by the composition to movement of the applicator member. The applicator member may include a plurality of projecting elements formed by flexible lamellae or disks that are capable of bending while the applicator member is moving axially inside the container when the user extracts the applicator or returns it to the container in the normal way. These disks or lamellae, or at least several of them, may be situated at less than 1.5 mm, better less than 1 mm or less, from the inside surface of the container, in particular beneath the wiper member. The outline of the disks may be circular, and they may optionally include one or more openings or notches.

The lamellae or disks may be made by molding, cutting out, or machining, using a material that may be thermoplastic or otherwise. The lamellae or disks may be molded out of thermoplastic material separately from the core and then fitted thereto. The lamellae or disks may carry flocking or they may be made with portions in relief such as bristles or teeth molded therewith. The lamellae or disks may be molded with a portion of the core by injection molding, by overmolding, or by injection molding through the core. The lamellae or disks may be of a thickness lying in the range 0.1 mm to 10 mm, better in the range 0.1 mm to 1 mm.

The core receiving the disks or lamellae may be molded integrally with the applicator stem. The lamellae or disks may be made of metal, where appropriate.

The applicator member may include a succession of disks or lamellae that are identical or different, e.g. in order to create annular grooves between the disks or lamellae that are of varying width and/or depth.

The lamellae or disks may be offset, being offset in alternation relative to the core, so as to define baffles for passing the composition between the lamellae or disks .

When the disks or lamellae include openings or notches, these openings or notches may be in alignment when the applicator member is observed along the longitudinal axis of the core, or they may be angularly offset about the longitudinal axis of the core. The number of disks or lamellae lies for example in the range five to 30. The greatest transverse dimension of a disk or lamella lies for example in the range 7 mm to 16 mm. The width of the gap between two consecutive disks or lamellae may for example be greater than 0.1 mm, e.g. lying in the range 1 mm to 5 mm. A relatively large spacing between the disks or lamellae may make it easier for them to bend. The applicator member may be made with at least one longitudinal groove, which groove may have a length greater than or equal to 1 mm and a depth greater than or equal to 2 mm, possibly reaching all the way to the core, where appropriate. The applicator member may be fastened to the closure cap with angular indexing between them. The applicator member may be connected to the stem via a flexible portion, which portion may optionally deform while the applicator member is being inserted into the container, thus making it possible, for example, to avoid generating excessive stresses on the applicator member by pressing against the container, if the stem is not perfectly straight.

In other exemplary embodiments, independently or in combination with the above, the invention also provides a packaging and applicator device comprising:

• a container containing a composition for application to the eyelashes or the eyebrows, e.g. mascara, the container comprising a body having, for example, an inside surface that is substantially cylindrical; and

• an applicator comprising an applicator member for applying the composition on the eyelashes or the eyebrows, the applicator member comprising a plurality of projecting elements extending transversely to the longitudinal axis of a core of the applicator member, e.g. elements formed by bristles. At least one of the projecting elements has its free edge coming to within a distance from the inside surface of the body that is less than or equal to 1.5 mm, better less than or equal to 1 mm or 0.5 mm or less, when the applicator member is in its storage position or is being withdrawn from the container, and in particular before it has gone through an opening of the container, e.g. defined by a neck of the container or by a wiper member, the applicator member having an envelope surface of cross-section that is offset relative to the longitudinal axis of the core or that has at least one helical groove running therealong.

The projecting elements may be bristles that are held by a twisted core. Independently or in combination with the above, the invention also provides a packaging and applicator device comprising : • a container containing a composition for application to the eyelashes or the eyebrows, e.g. mascara, the container comprising a body having, for example, an inside surface that is substantially cylindrical; and

• an applicator comprising an applicator member for applying the composition on the eyelashes or the eyebrows, the applicator member having at least one turn that comes within a distance from the inside surface of the body that is less than or equal to 1.5 mm, better less than or equal to 1 mm, or 0.5 mm, or less, when the applicator member is in its storage position or while it is being withdrawn from the container, and in particular while it has not yet passed through an opening of the container, e.g. defined by a neck of the container or by a wiper member. The applicator member may be formed by a helical spring, having turns that are regular or otherwise .

Other exemplary embodiments of the invention also provide a packaging and applicator device comprising:

• an applicator comprising an applicator member having, over a major fraction of its length, an envelope surface that is cylindrical; and

• a container having an inside space containing the cosmetic composition for application, the space being of a height that is at least twice the height of the applicator member, with an inside surface having at least one groove running therealong, e.g. a groove that is straight or helical, the applicator member extending in at least one cross-section perpendicular to the longitudinal axis of the container to within less than 1.5 mm from the container over a total angular extent of at least 90°, better at least 120°, 180°, or 270°.

The invention also provides a method of making up the eyelashes or the eyebrows by means of any one of the devices as defined above. Where appropriate, the user may cause the applicator to perform at least one go-and-return movement inside the container before it is extracted, so as to impart additional stirring to the composition, with such a movement of the applicator moving the composition upwards or downwards; the applicator may entrain the composition towards the wiper member each time it is extracted.

The invention can be better understood on reading the following detailed description of non-limiting embodiments thereof, and on examining the accompanying drawings, in which:

^• Figure 1 is a diagrammatic elevation view, partially in longitudinal section, showing an example of a packaging and applicator device made in accordance with the invention;

• Figure 2 shows an applicator member that can be used in isolation;

• Figure 3 is a cross-section on III-III of Figure 1; • Figure 4 shows a detail of the Figure 1 device;

^• Figures 5A to 5N are cross-sections showing variant embodiments of the applicator member;

^• Figures 6A to 6F, and 6J to 6Q are fragmentary and diagrammatic views of other variant embodiments of the applicator member;

• Figure 7 is a cross-section on VII-VII of Figure 6B;

^• Figures 8A to 8F are fragmentary and diagrammatic views of the variant embodiments of the applicator member;

^• Figures 9A to 9H are cross-sections showing other variant embodiments of the applicator member;

^• Figures 10 and 11 show variants of the applicator;

^• Figure 12 is a longitudinal section of the Figure 11 applicator;

^• Figure 13 is a fragmentary and diagrammatic view of a variant of the device; ^• Figure 14 shows the Figure 13 device with the vibration source removed;

^• Figure 15 shows the vibration source in isolation;

• Figures 16A to 16P are cross-section views showing variant embodiments of the bristles;

^• Figures 17A to 17F are face views of variant wiper members ;

• Figures 18A to 18K and 18M to 180 are fragmentary longitudinal section views of other variant wiper members;

^• Figures 19A and 19B show the possibility of making the stem with one or more constrictions;

^• Figure 20 shows the bottom portion of a variant embodiment of the container; • Figures 2OA, 2OB, and 2OC are cross-section views of variant devices made in accordance with the invention;

^• Figure 21 shows a detail of Figure 2B;

^• Figures 22A and 22B show variant embodiments of containers; • Figure 23 shows a hybrid applicator member in perspective; and

• Figure 24 is a cross-section on XXIV-XXIV of Figure 23, the applicator member being in the container.

A packaging and applicator device 1 made in accordance with the invention comprises a container 2 that contains a composition P for application, e.g. mascara, and an applicator 3 that serves to apply the composition P on human keratinous materials, for example keratinous fibers such as the eyelashes or the eyebrows. The container 2 may be made by any appropriate means, for example by injection molding a thermoplastic material, by blow molding, by injection blow-molding, or by coextrusion, using one or more materials. The body 20 of the container may comprise a single piece or it may be made up of a plurality of parts that are assembled together. The container may be made entirely out of polymer material (s) . The container 2 may also be made of glass or of metal.

The applicator 3 comprises a stem 4 having an applicator member 5 mounted at the end thereof. The applicator member may be fitted to the stem 4 or in a variant, it may at least be partially molded all in one piece therewith. The stem 4 may be flexible or rigid.

At its end remote from the applicator member 5, the stem 4 may have a handle member 7, as in the example shown, which handle member may also constitute a cap for closing the container 2, as shown. The container may have a threaded neck 11 on which the handle member 7 screw-fastens, the neck 11 defining an outlet orifice 13. A wiper member 8 may be mounted in the neck 11 of the container 2, as shown. The wiper member 8 may be made in various ways and may include a wiper lip 9 that defines a wiper orifice 9a of diameter that corresponds substantially to that of the stem 4, for example, thereby ensuring that the stem does not present excess composition after being extracted from the container 2.

The inside surface 23 may be substantially in the form of a circular cylinder about the axis X. The inside diameter D_r of the container may for example be substantially constant over a length that extends from the bottom 21 of the container 2 to a shoulder 22 connecting the neck 11 to the side wall of the container, as shown in Figure 1. By way of example, this length may lie in the range 3 centimeters (cm) to 12 cm.

The applicator member 5 may be a brush having bristles 16, which bristles may be carried by a core 15, e.g. made of metal. The core 15 may be twisted and it comprises two branches of a metal wire that are twisted together with a right-hand twist or a left-hand twist and that clamp the bristles. The branches may be formed by folding a metal wire into a U-shape. The applicator member 5 may be made in various ways, and for example it may be of a twisted shape, as shown in Figure 1.

The applicator member 5 may have a cross-section that is generally flat in shape, as shown in Figure 3, with the long axis M that turns around the longitudinal axis X of the applicator member 5 on moving along the axis X.

The applicator member 5 may present opposite main faces 5a together with lateral faces 5b that connect the main faces 5a together.

The greatest transverse dimension d_max of the applicator member 5 is close to the inside diameter d_int of the container 2, as defined by its inside surface 23, and for example | d_int-d_max | £ 3mm, better less than or equal to 1.5 mm, better still less than or equal to 1 mm.

By way of example, d_max may be 10 mm and d_int may lie in the range 10.5 mm to 11.5 mm.

The angle through which the long axis M of the cross-section turns, as measured between the proximal and distal ends 5_p and 5_d of the applicator member 5, may for example be greater than 30°, and may optionally be greater than 90°, or greater than 180°, 270°, or 360°. An angle having a value lying in the range 20° to 85° is not great enough to impede application, but the invention is not limited to a particular angle value.

The side faces 5b are situated at a distance j_ from the inside surface 23 of the container that is relatively small, less than 3 mm, better less than 1.5 mm, better still less than 1 mm or 0.5 mm, e.g. over the major fraction of the length of the applicator member, as shown in Figure 4. Thus, there may be at least two locations E₁ and E₂ that are spaced apart along the axis X by a distance Δ of at least 3 mm, better 5 mm, or even 10 mm, 15 mm, 20 mm, or 25 mm, at which locations the applicator member 5 is at a small distance from the inside surface 23, and at which locations the difference between the greatest transverse dimension at this position along the axis X and the inside diameter of the container at the same position along the axis X is less than 3 mm, better less than 1.5 mm. In the example of Figures 1 to 3, a preferential passage for the composition is formed by the spaces 30 that are situated on either side of the applicator member 5 inside the container as a result of the flat shape of the applicator member that allows a large gap to be left between its faces 5a and the facing inside surface of the container .

By way of example, the twisted shape is obtained by twisting the core 15 after the brush has been machined to the desired shape. Naturally, the invention is not limited to a particular applicator member 5 and variants may make it possible to create one or more preferential passages inside the container, while still having an applicator member that is situated at least in certain locations at a small distance from the inside surface 23 of the container 2.

By way of example, Figures 5A to 5M show embodiments of the applicator member having cross-sections of shapes other than that of the example of Figures 1 to 3. For example, the cross-section of the envelope surface of the applicator member may be polygonal in shape over at least a fraction of the length of the applicator member, as shown in Figures 5A and 5B, e.g. square as shown in Figure 5A, triangular as shown in Figure 5B, or hexagonal as shown in Figure 5E . The preferential passages are formed between the sides of the polygon and the inside surface 23 of the container.

The vertices of the polygon lie at a small distance from the inside surface 23 of the container, e.g. less than 1.5 mm, or even at a smaller distance, in particular less than 1 mm or less than 0.5 mm. The applicator member 5 may touch the inside surface 23 of the container, in particular at the vertices of the polygon.

Depending on the variant, the cross-section of the applicator member may optionally turn about the longitudinal axis of the core on moving along the longitudinal axis of the core. For example, the cross- section may turn through at least the bisector of the angle formed around the longitudinal axis of the core between two vertices of the polygon, if the section is polygonal, e.g. as shown in Figures 5A and 5B.

As shown in Figure 5C, the applicator member 5 may also include at least one groove 30 that extends as a recess along the applicator member, e.g. following a helical path, as shown in Figure 6A. The helical groove may extend over 360° or less, e.g. 30°, 60°, or 90°. A plurality of helical grooves may be provided. The helical grooves may turn clockwise or counterclockwise.

By way of example, the groove 30 is formed by a notch, e.g. made by machining the brush, as shown in Figure 5C, and it defines a preferential passage for the composition enabling it to flow along the applicator member when the applicator member is moved relative to the container.

The clearance j_ between the envelope surface E and the applicator member 5, away from the groove 30, and the inside surface 23 of the container may be relatively small, e.g. 1.5 mm, or even less.

The applicator member may be made with projecting elements, in particular bristles, at densities that vary within a section, so as to create a preferential passage for the composition where the density is smaller.

For example, Figure 5D shows an applicator member having two opposite regions with different densities of projecting elements. The region where the density is lower defines a preferential passage 30 for the composition. In the example of Figure 5D, the applicator member is a twisted-core brush. In a variant, the applicator member may be a brush that is injection molded or that is made in some other way, e.g. by stacking disks on a core. By way of example, the lower density may be less than half the higher density. Other section shapes, star-shaped sections, are shown in Figures 5F and 5G.

In the example of Figure 5F, the section defines three branches, and in the section of Figure 5G, it defines four branches. Preferential passages 30 are defined between the branches.

In these examples in particular, the applicator member may present a section that optionally turns about the longitudinal axis of the core.

The radially outermost ends of the branches are at a small distance from the inside surface 23, e.g. less than 1.5 mm, better less than 1 mm, or even 0.5 mm, or they may be in contact with the inside surface 23.

The container 2 may present an inside cross-section that is of a shape other than circular, as shown in Figures 5H and 51 in particular.

These figures show a container having an inside cross-section that is substantially polygonal in shape, e.g. triangular or square.

The envelope surface of the applicator member, when observed in cross-section, may present a shape that is similar, e.g. substantially polygonal as in the example shown. At least one preferential passage 30 may be formed between one side of the polygon and the corresponding side of the inside surface of the container, e.g. by forming a recess in one of the faces of the applicator member. Apart from this recessed face, the remainder of the applicator member may lie at a relatively small distance from the inside surface of the container, in particular at a distance that is less than or equal to 1.5 mm.

When the inside section of the container is not circular, in particular when it is polygonal, the applicator member may be extracted from the container, optionally while being turned about the longitudinal axis of the container. For example, the applicator member may be withdrawn without being turned relative to the container, e.g. with the applicator being fastened to the container by snap-fastening. In a variant, the applicator member is extracted with the applicator member turning relative to the inside surface of the container. Under such circumstances, the dimensions of the applicator member and the flexibility of the projecting elements are selected so that the rotation can be performed.

In particular when the container presents an inside cross-section that is not circular, the applicator may be fastened to the container with its position in rotation relative to the container being indexed, so that when in a storage configuration, the projecting elements are not pressed against the inside surface of the container. For this purpose, complementary portions in relief may be provided that are formed respectively on the container and on the applicator, in particular on an assembly skirt thereof, used for fixing it on the container and to which the applicator member may be connected.

The applicator member may be made with a core other than a twisted core, e.g. a core that is molded out of thermoplastic material or a core that is made of metal, and bristles may be fastened to the core other than by being held between twisted-together branches, e.g. bristles may be stapled to the core or held on the core by injection molding the core onto the bristles.

By way of example, Figure 5J shows an applicator member 5 in which the core 15 is made of thermoplastic material and supports bristles 16 that are stapled to the core or held in some other manner thereon, e.g. by stamping the core. The core 15 may present branches 15j that support the bristles 16, these branches 15j defining between them preferential passages for the composition. The branches 15j may be arranged in a cross as shown in Figure 5J, or in a star having three, five, or more branches .

Figure 5K shows the possibility for the applicator member 5 to have both projecting elements 16a that are made by molding thermoplastic material or machining integrally with the core 15, and projecting elements 16b that are of a different kind, e.g. flexible bristles that extend between the projecting elements 16a and that are held to the core 15, e.g. by injection molding the core onto the projecting elements 16b, or by tufts of bristles constituting the projecting elements 16b being secured to the core 15 by stamping the core or by stapling the tufts of bristles. The projecting elements 16a of larger size may be those that come close to the inside surface of the container, in particular to within a distance less than or equal to 1.5 mm, while the projecting elements 16b may be set back from the projecting elements 16a. The difference in distance between the free ends of the projecting elements 16a and the free ends of the projecting elements 16b, relative to the center of the core, may be greater than or equal to 1 mm.

Figure 5L shows the possibility for the applicator member 5 to be formed by an injection-molded brush or comb having projecting elements disposed in rows, which rows extend for example parallel to the longitudinal axis of the core 15.

Figure 5N shows an envelope surface E for the brush which in cross section has facets 600 which are radially oriented. The inner edge of the facets connects progressively to the outer edge of the next facet 600. There may be one or more facets 600.

The preferential passages for the composition may be formed between the rows of projecting elements 16. When the applicator member 5 is observed while it is not loaded with composition, and when looking along the longitudinal axis of the core, it is possible in certain embodiments to see rows of projecting elements 16 that are in accurate alignment with preferential passages arranged between these rows of teeth, and extending from one end to the other thereof. Where appropriate, the rows of teeth may be formed by projecting elements 16 arranged in a staggered configuration.

In a variant that is not shown, the applicator member is made by injection molding and the projecting elements are teeth molded with the core, out of the same material or out of a different material, and that extend along a helical path around the longitudinal axis of the core .

The free ends of all or some of the teeth 16 may come close to the inside surface of the container.

Figure 6B shows a variant embodiment in which the applicator member comes into contact with or close to the inside surface 23 of the container 2 and at least two locations E₁ and E₂ that are spaced apart by a distance Δ along the longitudinal axis X of the core that is greater than 3 mm, better greater than 5 mm, or indeed greater than 11 mm or 15 mm.

In this example, the applicator member 5 is eccentric, i.e. the longitudinal axis of the core does not coincide with the center of gravity of the section of the envelope surface E taken perpendicularly to the longitudinal axis X.

In the example shown, the longitudinal axis X is parallel to the longitudinal axis of the stem 4 and also parallel to the longitudinal axis of the container.

The applicator member 5 presents two opposite sides 5j and 5k at a distance from the inside surface 23 that varies on going along the axis X.

For example, the side 5j is at a distance from the inside surface 23 that increases on going towards the proximal end of the applicator member, while, on the contrary, the side 5k is at a distance that then decreases .

The locations E₁ and E₂ form parts respectively of the sides 5j and 5k in the example of Figure 6B . By way of example, these sides are defined by mutually parallel plane faces that are at an angle relative to the longitudinal axis of the container. By way of example, the locations E₁ and E₂ are situated respectively close to the distal and proximal ends of the applicator member 5. In variants that are not shown, the shape of the envelope surface E is modified from that shown in Figure 6B, while conserving two locations E₁ and E₂ that are situated close to the distal and proximal ends and while conserving an eccentric section. At least one preferential passage 30 is formed around the applicator member by the clearance that exists between it and the inside surface 23, at locations other than E₁ and E₂, as can also be seen in Figure 7.

Figure 6B corresponds merely to one example amongst others of possible shapes for the envelope surface. In particular, the branch may be as shown in Figures IA, IB, 2, 3, 4, 5, 6, 7, 8, 9A, 1OA, 11, 12A, 12B, 13, 14A, 15, or 16 of patent EP 1 177 745 Bl. The description corresponding to those figures as given in that patent is incorporated herein by reference.

The applicator member 5 may be in contact with or close to the inside surface 23 of the container at a plurality of locations that are spaced apart along the axis X, e.g. three or more locations, as shown in Figure 6C.

In this figure, the envelope surface E of the applicator member presents a cross-section that passes through a plurality of extrema, e.g. having a longitudinal section with undulations. At each maximum of the cross-section, the envelope surface is situated in contact with or at a small distance from the inside surface 23 of the container, e.g. at less than 1.5 mm, better less than 1 mm, or even 0.5 mm.

A preferential passage 30 for the composition is created between two consecutive locations, e.g. those referenced E₁ and E₂, where the applicator member comes to close or into contact with the inside surface of the container .

The envelope surface E may be in the form of a symmetrical surface of revolution, or in some other form. The spacing Δ between said locations may be greater than 3 mm.

In the example of Figure 6D, the applicator member 5 is made with one or more longitudinal notches or with a narrowing of its inside section in order to define at least one preferential passage 30 for the composition, between two locations of the applicator member where it lies at a small distance j_ from the inside surface 23.

Figure 6E shows the possibility of making the stem 4 with a flexible portion 4f, e.g. adjacent to the applicator member 5, but in a variant it could be situated between two rigid portions of the stem.

The flexible portion 4f may be made of an elastomer material and is for example made with a constriction 4i that gives it greater flexibility. The flexible portion 4f may include a housing for receiving the core 15 of the applicator member and may include fastener means for fastening to the rigid portion of the stem 4, e.g. an endpiece 4h that engages in a corresponding housing in the rigid portion of the stem, being held therein for example by snap-fastening, by friction, by stapling, or by stamping the rigid portion of the stem, amongst other fastening options.

The flexible portion of the stem may also be overmolded on the rigid portion of the stem, or vice versa.

Figure 6E shows an applicator member 5 that presents at least one preferential passage in the form of a helical groove formed between sheets of bristles, the applicator member 5 being a twisted-core brush, for example. The presence of one or more helical grooves 30 may be associated with selecting a relatively large number of fine bristles per turn for the brush.

Figure 6F shows the possibility of making the applicator member with a spring 16k mounted on a twisted- core brush 15. The spring 16k and/or the bristles 16 may come close to the inside surface of the container. Figure 6J shows a brush that is provided with a rear annular portion 231 that is contacting the inner surface 23 or close thereto.

The rear portion is separated from the front portion by a preferential passage which may be annular in shape. Figure 6K shows a brush having a biconical envelope surface E, provided with a preferential passage which may be an helicoidal groove.

Figure 6L shows a brush having an envelope surface E which cross-section increases slowly toward the distal end and then decreases sharply.

Figure 6L shows a brush having an envelope surface E which cross-section increases sharply and then decreases slowly.

Figure 6N shows a brush having an envelope surface that is symmetrical about a midplane and decreases toward distal and proximal ends.

Figure 6P shows a brush having a spherical distal end, and a cross-section that decreases toward the proximal end. Figure 6Q shows a brush having an envelope surface that has a spherical proximal end and a cross-section that decreases toward the distal end.

The brushes of Figures 6L to 6Q may be provided with a preferential passage which may be in the form of an helical groove, as shown.

The core 15 of the applicator member 5 may be fastened in various ways to the stem 4. For example, a portion of the core 15 that does not have bristles 16 is inserted by force into a corresponding housing provided at the distal end of the stem 4.

The applicator member 5 may be made other than by means of a twisted core 15 clamping bristles 16, or with bristles or teeth that are molded together with a core.

The applicator member may be made by molding or machining a material with projecting elements that may present a variety of shapes. As shown in Figure 8A, the applicator member 5 may comprise a succession of projecting elements 90 formed by lamellae or disks extending transversely to the longitudinal axis of the core, preferably perpendicularly thereto. These projecting elements 90 may be molded together with the core, out of the same material or out of a different material, or in a variant they may be fitted to the core 15, e.g. being in the form of disks or lamellae that are stacked on the core and that are held thereto, e.g. by mechanical fastening or in some other way. The core may be molded with the stem.

The applicator member 5 may comprise a succession of regions that make contact with or that are close to the inside surface 23, which regions are defined by the projecting elements 90 and alternate with annular grooves that define, at least in part, preferential passages for the composition.

The projecting elements 90 may be made in a variety of shapes, in particular enabling them, or at least some of them, to have at least a portion of their peripheries come close to the inside surface 23 of the container, and in particular to within less than 1.5 mm therefrom.

The projecting elements 90, in particular the disks or the lamellae, may be of varying thickness, e.g. of thickness that increases going towards the core. Several disks or lamellae of different kinds may follow one another along the core, e.g. being made of different materials and/or with different shapes or dimensions, e.g. being selected from those described below.

As shown in Figure 9A, the projecting elements 90 may be made with an outline that is not circular, e.g. an outline that is flat. As shown in Figure 9B, the projecting elements 90 may be made with a shape that defines one or more branches 93 coming close to the inside surface 23 of the container, preferential passages 30 being defined between the branches 93. As shown in Figure 9B, it is possible for example to have branches, each having an edge 95 that extends one of the sides 94 of the projecting elements, the branches 93 all being oriented for example in the same circumferential direction around the longitudinal axis of the core. It is possible to provide at least one projecting element 90 with at least one notch 80 as shown in Figure 9C, the notch 80 serving to define at least one preferential passage 30 for the composition.

The outline of the projecting element 90, ignoring the notch 80, may be circular, of diameter close to the inside diameter of the container. Two notches 80 belonging to two consecutive projecting elements 90 of the applicator member may be superposed when the applicator member is observed along the longitudinal axis X, or in a variant they may be angularly offset so as to create a preferential passage for the composition that is not rectilinear but that turns around the longitudinal axis of the core, which can be useful for stirring the composition more intensely while the applicator member is moving in the container.

Figure 9C shows such an angularly offset notch in dotted lines.

When the projecting elements 90 include notches 80, the outline of the projecting element, ignoring the notch, need not be circular, but could for example be circular and truncated on its side opposite from the notch, as shown in Figure 9G, thereby serving to create an additional preferential passage 30 for the composition on the truncated side.

Figure 9D shows the possibility for at least one projecting element 90 to present a portion of its outline that is circular for example, with a diameter that is slightly less than the diameter of the inside surface 23 of the container, together with one or more branches 93 defining one or more preferential passages 30 for the composition. In the example of Figure 9D, the projecting element 90 has a branch 93 separating two preferential passages 30, each in the form of a notch having a bottom that defines substantially a right angle. The radially outermost end of the branch 93 lies at a small distance j_ from the inside surface 23. Figures 9E and 9F show other examples of projecting elements, comprising for example teeth 98 on two opposite sides as shown in Figure 9E, said opposite sides being for example connected together by substantially circular portions of outline that lie at a small distance from the inside surface 23 of the container.

Figure 9F shows a projecting element with an outline that is star-shaped or undulating, with preferential passages for the composition defined between the portions of the projecting element that come close to the inside surface of the container.

The variant embodiment of Figure 9H differs from that of Figure 9C by the fact that the notch 80 does not extend as far as the core 15 and forms a groove of depth that is for example less than or equal to half the distance between the core and the free edge of the projecting element 90 outside the notch 80.

In all of the embodiments of Figures 9A to 9H, the projecting elements may be superposed exactly, or they may be offset angularly, as described with reference to Figure 9A.

Within a given cross-section of the applicator member, it may come into contact with the inside surface 23 or to within less than 1.5 mm, better less than 1 mm or 0.5 mm therefrom at two locations on its periphery that are spaced apart angularly by more than 60° around the longitudinal axis of the applicator member, or indeed two locations that are diametrically opposite.

At least some or even all of the projecting elements 90 may be eccentric relative to the longitudinal axis X of the core, as shown in Figure 8B.

By way of example, the projecting elements 90 are offset in alternation on either side of the core 15 so as to leave preferential passages for the composition between a plurality of consecutive elements having their radially outermost ends coming close to the inside surface 23 of the container. Figure 8C is a perspective view of an embodiment in which the projecting elements 90 are eccentric disks that are offset in alternation on either side of the longitudinal axis.

The applicator member may define at least one preferential passage comprising baffles formed between the projecting elements, as applies in particular to the embodiment of Figure 8B.

When the projecting elements are made of disks, they may be made of an elastically deformable material and they may bend on passing through the wiper member and/or when the applicator member is moved inside the container.

The applicator member 5 may comprise a spring of turns that define corresponding projecting elements 90, as shown in Figure 8D. In this configuration, the preferential passage for the composition may extend in particular at least in part inside the turns, when the outside diameter thereof is close to the inside diameter of the container, at least for some of them.

Figure 8E shows the possibility of making the applicator member 5 with one or more springs, with the spacing between the turns optionally not being constant, e.g. so as to form groups of touching turns that are separated by wider gaps, as shown.

The container 2 may be made with a shape such that in the storage configuration, as shown in Figure 8F, the distance g between the envelope surface E of the applicator member 5 and the inside surface of the container is greater than the distance k between the envelope surface and the inside surface of the container while the applicator member is being extracted. For example, the distance k. may be zero or negative, i.e. the inside surface of the container may stress the projecting elements of the applicator member, while the distance g may be strictly greater than k.

The bottom of the container may fit more or less closely to the shape of the applicator member, in particular depending on the residual volume that is acceptable at the end of use of the device.

In a variant that is not shown, the projecting elements are formed by disks, each including at least one hole that does not open out into the outer periphery of the projecting elements.

It would not go beyond the ambit of the present invention for the core 15 to be non-rectilinear, e.g. presenting a curved shape. The distal end of the core 15 need not necessarily be situated on the longitudinal axis of the stem 4.

The applicator member 5 may be stationary relative to the stem 4, as applies for example when the applicator member 5 comprises a twisted core 15 that is fastened in a housing provided at the distal end of the stem 4.

The applicator member 5 may also be made in such a manner as to be capable of turning relative to the handle member 7 and/or the stem 4, e.g. while being extracted from the container and/or when the applicator member 5 comes into contact with the eyelashes. In the example of Figure 1, the applicator member 5, which may be any of those described above, is mounted so as to be capable of turning freely about a support pin.

By way of example, the support pin is inserted at one end into a housing in the stem 4 and its other end may comprise a head for retaining the applicator member 5. By way of example, the head is formed by heat sealing performed before or after the pin is put into place on the stem 4. The pin may be made of metal or of thermoplastic material. The pin may also be molded integrally with the stem 4 instead of being fitted thereto .

The applicator may include a vibration source 40, e.g. a source that is fitted to the applicator, as shown in Figure 10. By way of example, the vibration source 40 includes a contactor 41 that enables its operation to be triggered so that vibration is transmitted to the applicator member 5.

The vibration source 40 is shown in the example of Figure 10 in association with an applicator member 5 that is capable of turning about the longitudinal axis of the stem, however the vibration source 40 may be mounted on an applicator of the kind shown in Figure 1 for example, where the applicator member 5 is stationary relative to the stem 4.

By way of example, the vibration source 40 is as described in publication WO 2006/09343.

The applicator member 5 may be connected to the stem 4 via an intermediate element allowing the applicator member 5 a certain amount of freedom to move relative to the stem 4, the intermediate element being constituted, for example, by an elastomer member having a distal portion in which the core of the applicator member 5 is fansted and a proximal portion for fastening in the stem 4, the proximal and distal portions possibly being interconnected by a thin portion that acts as a kind of a hinge about all axes. Other means may be used to enable the applicator member 5 to move somewhat relative to the stem 4, during application and/or while being extracted from the container . The wiper member 8 may have various forms without going beyond the ambit of the present invention. In particular, the wiper orifice 9a may be circular in shape as shown in Figure 17A, without any slot that opens out into the wiper orifice 9a. In a variant, as shown in Figure 17B, the wiper member 8 may be made with slots 9b that extend radially, each opening out into the wiper orifice 9a, thereby enabling greater deformability to be imparted to the lips of the wiper member. The wiper member 8 may also be made with slots 9b that are not radial but that open out tangentially into the wiper orifice 9a, as shown in Figure 17C.

The wiper member 8 need not have a circular wiper orifice, but could merely have one or more slots, as shown in Figures 17D to 17F.

In Figure 17E, the wiper member has a single slot 9c, whereas in Figure 17D it has two slots 9c that cross, and in Figure 17F it has a plurality of slots 9c arranged in a star configuration. The wiper lip may be formed at the end of the wiper member 8, as shown in Figure 18A, e.g. in the form of a rib projecting radially inwards from a substantially cylindrical wall 8a of the wiper member.

The wiper orifice 9a may also be formed at the end of a substantially conical wall 8b of the wiper member 8, as shown in Figure 18B.

In the example of Figure 18C, the wiper orifice 9a is formed at a distance from the distal end 8f of the wiper member. In the example of Figure 18D, the wiper orifice 9a is formed through a wall 8j of undulating shape capable of deploying when the applicator member 5 passes therethrough. The wiper orifice is defined by the edge of the undulating wall, which edge does not lie in a plane because of its undulating shape. It may be advantageous to use a wiper member with an undulating lip, since, given the ability of the lip to deploy, that makes it easier to pass an applicator member of large diameter .

It is also possible to use an adjustable wiper member, e.g. as described in publications US 2006/0233588 or US 2007/0079845, or a wiper member having two wiper lips .

In the example of Figure 18E, the wiper orifice 9a is defined by a wall 8k that is generally convex towards the inside of the container. In the example of Figure 18F, the wiper orifice 9a is formed through a wall β£ that is generally concave towards the inside of the container.

In the example of Figure 18G, the wiper member 8 is formed by a block of foam pierced by at least one slot 9j , for example.

The wiper member 8 may be made as shown in

Figure 18K with a lip that comes into contact with the stem 4 over a relatively long length L_c so as to provide the applicator with a certain amount of guidance. By way of example, the lip is substantially cylindrical in shape or slightly conical, diverging towards the outside of the container, on the same axis as the longitudinal axis of the container. By way of example, the length L_c may lie in the range 2 mm to 5 mm. The wiper member 8 may also be fitted on the body of the container so as to constitute the neck thereof, as shown in Figure 181.

The container 2 may present a neck of section that is enlarged relative to the body of the container, so that the wiper member presents an inside surface that lies at substantially the same distance from the longitudinal axis of the container as the inside surface of its side wall, as shown in Figure 18H.

As shown in Figure 18M, the wiper member may also be made as at least two parts, e.g. a first part 8d fitted to the body of the container and possibly forming its neck, and a second part 8e that is supported by the first and that defines the wiper member 8. By way of example, the second part 8e is made of an elastomer material while the first part 8d may be made of a rigid thermoplastic material.

Figure 18N shows the possibility for the wiper member 8 to be made by molding material monolithically with the body of the container.

Figure 180 shows a wiper member 8 that is fitted on the neck of the container and that is held thereto, e.g. by friction or by snap-fastening.

The device 1 may be made in such a manner that the applicator member 5 is movable relative to the container 2 between a retracted position as shown in Figure 11 and an extended position as shown in Figure 12, without the applicator member 5 being separated from the container 2.

The device 1 may comprise an applicator 3 having, at one end, a driver portion 95 that the user can move relative to the container 2 against the action of a resilient return member 100.

A locking system 105 serves to hold the applicator in its extended position until the user exerts an unlocking action.

By way of example, the locking system 105 comprises a tongue that snaps into a corresponding recess 106 of the container 2. A chamber 110 is defined inside the container 2 for containing the composition P. The container 2 may include a wiper member 8, e.g. molded integrally with the body of the container 2 or constituted by a member that is fitted on the body of the container. A partition 117 separates the chamber 110 from the compartment containing the resilient return member 100, the partition 117 having the stem 4 passed through in leaktight manner.

A closure cap 120 may close the outlet orifice 13 when the applicator member is in its retracted position inside the container 2.

When the applicator member 5 is a brush, it is possible to use bristles 16 for the brush that present different cross-section shapes without going beyond the ambit of the present invention. All of the bristles of the brush may have the same section, or the brush may have some number of bristles with characteristics that are different, in particular sections that are different. Figures 16A to 16P show examples, amongst others, of possible sections for the bristles 16 of the brush. The bristles may be of solid circular section as shown in Figure 16A, of hollow circular section as shown in Figure 16B, e.g. of hollow polygonal section as shown in Figure 16C, e.g. of triangular hollow section. The bristles 16 may also present a hollow section that is star-shaped as shown in Figures 16D, a section that is multilobed, which may be solid as shown in Figure 16E, a flat section as shown in Figure 16F, an oval section as shown in Figure 16G, an L-shaped section as shown in Figure 16H, an H-shaped section as shown in Figure 161, a dumbbell-shaped section as shown in Figure 16J, a solid polygonal section that is triangular as shown in Figure 16K, square as shown in Figure 16L, pentagonal as shown in Figure 16M, semicircular as shown in Figure 16N, trapezoidal as shown in Figure 160, or indeed trough- shaped as shown in Figure 16P.

The applicator member may be treated with heat in order to curve the bristles and/or in order to form beads at their ends.

The bristles may include particles that are magnetic or magnetizable.

The applicator member may include bristles of different heights. The bristles of the applicator member may be subjected to grinding.

The number of fitted bristles 16 lies for example in the range 100 and 1,500. The number of injected bristles or teeth lies in the range 100 to 600, for example.

Where appropriate, the inside surface of the container may be provided with splines or fluting as shown in Figures 20A to 20C, and 21.

By way of example, the inside surface of the container may include a plurality of longitudinally- extending grooves 23a as shown in Figure 20A, e.g. grooves that are parallel to the longitudinal axis of the container and separated by portions 23b of smaller diameter that ar situated at a smaller distance from the envelope surface E of the applicator member 5 when it is in the container, and in particular at a distance m that is less than or equal to 1.5 mm, while the distance n between the envelope surface E and the bottoms of the grooves 23a is, for example, greater, and in particular is greater than or equal to 2 mm, or even 2.5 mm, or 3 mm.

Each sector 23b may extend over a corresponding angular extent OC^ around the longitudinal axis of the container, and the sum of all of the angles CC^ may be greater than 90°, better greater than 120°, or 180°, or 210°, such that the applicator member stirs the composition in the container in spite of the presence of the grooves 23a.

Figure 20B shows a container having grooves that are more pronounced than in the example of Figure 20A, and Figure 20C shows an example with three grooves 23a that are separated by sectors 23b that are likewise three in number, the sum of the angles α₁+α₂+α₃ corresponding to a total angular extent of about 270°. When the applicator member is situated close to the inside surface of the container, in particular at a distance of less than 1.5 mm therefrom, over an angular sector of less than 90°, then the movement of the applicator while it is being separated from the container or while it is being returned therein, e.g. as a result of rotation accompanying tightening or loosening the closure cap of the container that also acts as a handle member for the applicator, can cause this portion of the applicator member, which is at a small distance from the inside surface of the container, to sweep angularly over a sector of the inside surface of the container through an angular extent that is greater than 90°.

Figure 22A shows the possibility of making the container with a wall of varying thickness and with an inside space of constant diameter for receiving the applicator member when it is fansted to the container. The container may be made as shown in Figure 22B with an insert 2a that defines the inside space containing the composition and a cladding piece 2b that defines the outside shape of the container.

The insert 2a may be made by molding material to provide a neck 11, in particular a threaded neck, suitable for supporting the wiper member 8.

As shown, the insert may be made with a collar 119 that serves to fasten it in the cladding piece 2b, e.g. to snap-fasten it. The insert 2a may have an inside section that is constant over the major fraction of its length, e.g. a circular section. The bottom of the insert 2a may be in the shape of a spherical cap.

The applicator member 5 may be hybrid, as shown in Figures 22 and 23, i.e. it may be made both with a twisted-core brush and a support 129 of thermoplastic or metal material that is secured to the brush and that serves for example to hold the brush on the applicator. The support 129 may carry applicator elements 131 molded integrally therewith. For example, the support may have branches 130 that are connected together at their proximal and distal ends, the branches carrying teeth, and the core of the brush may extend between the branches. Hybrid applicator members of this type are described in publication FR 2 916 328.

The bristles may come to within less than 1.5 mm from the inside surface of the container. Preferential passages 30 may be formed by means of the teeth, that may be spaced further from the inside surface of the container than the bristles.

Figure 5M shows a hybrid applicator member having three branches.

The invention is not limited to the examples described above.

By way of example, all of the twisted-core brushes shown may be replaced by injection-molded brushes. The bristles or other projecting elements may be flocked.

When the bristles are fitted to a core, the core may be other than a twisted core, and the bristles may, for example, be stapled, overmolded or heat-sealed onto the core, or held by stamping the core. When the applicator member is an injection-molded brush, the bristles, which may also be referred to as teeth, may present a variety of cross-sections.

An injection-molded brush may for example be made of a nitrile, silicone, EPDM, or butyl type elastomer, SEBS, Hytrel®, PVC, Pebax®, ethylene vinyl acetate (EVA) , amongst others. The same materials may be used for making the above-mentioned disks or lamellae.

The bristles may have their bases optionally in alignment, and they may form V-shapes between one another when the brush is observed along its longitudinal axis, or in a variant when it is observed perpendicularly to its longitudinal axis. The greatest transverse dimension of the bristles, at their bases, may for example lie in the range 0.25 mm to 0.6 mm. The container may present an inside section that is not circular. Under such circumstances, the "inside diameter" of the container corresponds for example to the diameter of the greatest circle that can be inscribed within the inside section of the container.

The stem 4 may be made with at least one annular constriction 208, as shown in Figures 19A and 19B. At least one annular constriction 208 may be positioned on the stem so as to be situated in register with the lip of the wiper member when in the storage position so as to avoid stressing it.

The container 2 may be made with a fitted bottom 21, as shown in Figure 20.

The applicator member may include both fitted bristles and projecting elements that are molded with the core .

When the applicator member has teeth or bristles that are molded with the core, they may be of any shape, and they may have any disposition, e.g. a staggered configuration, a configuration with bases in alignment, a V-shaped configuration, ... .

Any molding technique may be used for making the applicator member, in particular overmolding, injection molding through the core, ... .

The composition may be of the gel, cream, or "waterproof" solvent type, and it may include waxes and/or polymers. Where appropriate, the composition may be heated prior to being applied.

The applicator member may comprise any biocidal agent .

In a variant not shown, the application member is a twisted wire brush comprising a plurality of disk shaped bristle portions, spaced apart along the longitudinal axis of the core. Each disk shaped portion may be centered or off centered with respect to core and contacts or come close to the inner surface of the container . The term "comprising a" should be understood as being synonymous with "comprising at least one".

Claims

1. A packaging and applicator device (1) for applying a cosmetic composition (P) to human keratinous fibers, in particular to the eyelashes and/or the eyebrows, the device comprising:

• a container (2) containing the composition for application, the container having an inside surface defining an inside space containing the composition, and including a wiper member (8); • an applicator comprising an applicator member (5) comprising a core (15) and projecting elements carried by the core, at least a portion of the inside periphery of the container under the wiper member occupying a total angular extent of at least 90° being at a given moment at a distance of less than 1.5 mm from the applicator member when in its storage position or while it is being extracted from the container, the applicator member having at least two locations that are spaced apart along the longitudinal axis of the core by a distance of more than 3 mm and at each of which the difference between the greatest transverse dimension of the applicator member at said location and a smallest inside dimension of the container at the level of said location is less than 3 mm, better less than 2 mm, better still less than 1.5 mm; and

^• at least one preferential passage (30) via which the composition is capable of flowing along the applicator member while it is being extracted from the container, said passage being defined between said locations within the applicator member and/or between the applicator member and the facing inside surface of the container.

2. A device according to claim 1, said total angular extent occupying at least 120°, better at least 135°, better still at least 180°, 270°, or 360°.

3. A device according to claim 1 or claim 2, the applicator member having an envelope surface (E) of greater outside diameter d_max and the container having a mean inside diameter d_int under the wiper member such that the difference I d_max - d_int I is less than or equal to 3 mm.

4. A device according to any one of claims 1 to 3, the applicator member (5) presenting an envelope surface (E) of cross-section that is not circular.

5. A device according to any preceding claim, the preferential passage (30) being defined by at least one groove or furrow formed in the applicator member, with the bottom thereof being situated at a distance from the container that is greater than or equal to 1.5 mm.

6. A device according to any one of claims 1 to 5, the preferential passage (30) extending over the entire length of the applicator member.

7. A device according to claim 5, the preferential passage (30) being non-rectilinear, and in particular being twisted, e.g. being defined by a helical furrow.

8. A device according to any one of claims 1 to 6, the applicator member having an envelope surface of cross- section that turns about a longitudinal axis of the applicator member on moving along the applicator member.

9. A device according to any one of claims 1 to 8, the applicator member having an envelope surface of cross- section that is flat or polygonal, over at least a fraction of its length.

10. A device according to any preceding claim, the two locations (Ei, E₂) being spaced apart by more than 5 mm along the longitudinal axis of the core, or indeed by more than 10 mm or even 15 mm.

11. A device according to any preceding claim, the applicator member (5) having projecting elements (90) in the form of lamellae or disks, in particular flexible lamellae or disks.

12. A device according to claim 11, the projecting elements (90) including respective notches (80), e.g. notches that are in alignment or that are angularly offset along the longitudinal axis of the core.

13. A device according to claim 11, the projecting elements (90) being alternatively eccentric relative to the core.

14. A device according to any one of claims 1 to 10, the applicator member comprising a helical spring.

15. A device according to any one of claims 1 to 10, the applicator member comprising a twisted-core brush, or an injected-molded brush, in particular a twisted brush, with helical furrow (s) or that is offset, preferably the longitudinal axis of the core coinciding with the longitudinal axis of stem.

16. A device according to any one of claims 1 to 11, the applicator comprising a stem carrying the applicator member, the stem having a longitudinal axis that coincides with a longitudinal axis of the container.

17. A packaging and applicator device (1) comprising: • a container containing a composition for application to the eyelashes or the eyebrows, e.g. mascara, the container comprising a body having, preferably, an inside surface that is substantially cylindrical; • an applicator comprising an applicator member for applying the composition on the eyelashes or the eyebrows, the applicator member comprising a plurality of projecting elements (90) disposed transversely to the longitudinal axis of a core of the applicator member, the elements being formed by lamellae or by disks, at least one of the lamellae or one of the disks having at least a fraction of its free edge that comes to within a distance from the inside surface (23) of the body that is less than or equal to 1.5 mm, better less than or equal to 1 mm, or 0.5 mm or less, when the applicator member is in its storage position or while it is being withdrawn from the container, and in particular while it has not yet passed through the opening of the container, e.g. as defined by a neck of the container.

18. A packaging and applicator device comprising:

• an applicator comprising an applicator member for applying the composition on the eyelashes or the eyebrows, the applicator member having at least one turn that comes within a distance from the inside surface of the body that is less than or equal to

1.5 mm, better less than or equal to 1 mm, or 0.5 mm, or less, when the applicator member is in its storage position or while it is being withdrawn from the container, and in particular while it has not yet passed through an opening of the container, e.g. defined by a neck of the container, the applicator member being preferably formed by a helical spring.

19. A packaging and applicator device comprising: • a container containing a composition for application to the eyelashes or the eyebrows, e.g. mascara, the container comprising a body having, for example, an inside surface that is substantially cylindrical; and • an applicator comprising an applicator member for applying the composition on the eyelashes or the eyebrows, the applicator member comprising a plurality of projecting elements disposed transversely to the longitudinal axis of a core of the applicator member, e.g. elements formed by bristles (16), at least one of the projecting elements having its free edge coming to within a distance from the inside surface of the body that is less than or equal to 1.5 mm, better less than or equal to 1 mm or 0.5 mm or less, when the applicator member is in its storage position or is being withdrawn from the container, and in particular before it has gone through an opening of the container, e.g. defined by a neck of the container or by a wiper member, the applicator member having an envelope surface of cross-section that is offset relative to the longitudinal axis of the core or that is twisted or that has at least one helical furrow running therealong.