EP2374119B1 - Animated product advertisement stand - Google Patents

Animated product advertisement stand Download PDF

Info

Publication number
EP2374119B1
EP2374119B1 EP10702934.0A EP10702934A EP2374119B1 EP 2374119 B1 EP2374119 B1 EP 2374119B1 EP 10702934 A EP10702934 A EP 10702934A EP 2374119 B1 EP2374119 B1 EP 2374119B1
Authority
EP
European Patent Office
Prior art keywords
stand
animated
product
product advertisement
advertisement stand
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Not-in-force
Application number
EP10702934.0A
Other languages
German (de)
French (fr)
Other versions
EP2374119A1 (en
Inventor
Salih Turhal
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
AST PAZARLAMA REKLAM UERETIM SANAYI VE TICARET Ltd SIRKETI
AST PAZARLAMA REKLAM UERETIM SANAYI VE TICARET Ltd SIRKETI
Original Assignee
AST PAZARLAMA REKLAM UERETIM SANAYI VE TICARET Ltd SIRKETI
AST PAZARLAMA REKLAM UERETIM SANAYI VE TICARET Ltd SIRKETI
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by AST PAZARLAMA REKLAM UERETIM SANAYI VE TICARET Ltd SIRKETI, AST PAZARLAMA REKLAM UERETIM SANAYI VE TICARET Ltd SIRKETI filed Critical AST PAZARLAMA REKLAM UERETIM SANAYI VE TICARET Ltd SIRKETI
Publication of EP2374119A1 publication Critical patent/EP2374119A1/en
Application granted granted Critical
Publication of EP2374119B1 publication Critical patent/EP2374119B1/en
Not-in-force legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • G09F19/16Advertising or display means not otherwise provided for using special optical effects involving the use of mirrors
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F3/00Show cases or show cabinets
    • A47F3/001Devices for lighting, humidifying, heating, ventilation
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F3/00Show cases or show cabinets
    • A47F3/08Show cases or show cabinets with arrangements for continuously or intermittently moving the merchandise
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F7/00Show stands, hangers, or shelves, adapted for particular articles or materials
    • A47F7/02Show stands, hangers, or shelves, adapted for particular articles or materials for jewellery, dentures, watches, eye-glasses, lenses, or the like
    • A47F7/03Show stands, hangers, or shelves, adapted for particular articles or materials for jewellery, dentures, watches, eye-glasses, lenses, or the like of box shape; Adaptations of boxes to display purposes
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/02Advertising or display means not otherwise provided for incorporating moving display members

Description

    Technical field
  • This invention is an animated advertisement stand with rectangular prism shape main body, with five sides closed and front covered by transparent glass, with interior having designed aluminum reflector so as to make an angle of 45 degrees, with motor mounted with apparatus on the reflector at the part that remains behind the reflector, including an illumination and electronic circuit adjusted according to various colors, battery used to operate motors and to provide illumination and the symmetrical product to be exhibited, making a total of 9 pieces.
  • Prior Art
  • In the patent literature, a patent application is found numbered US 1 728 610 , titled as "Display Device". US 1 728 610 discloses an animated product advertisement stand comprising of main body, interior body with 45 degrees, reflective surface attached to front surface of interior body, on back surface of which motor connection apparatus and rotating motor connected on the apparatus are mounted, and on front surface of which a product to be exhibited is mounted so the product is showed as suspended on air by the reflection on the reflective surface. This application relates to improvements in display devices, and the object of this invention is to provide a device adapted to display an article by creating its size through a mirrored effect, the illusion of being suspended in space without any visible support while the same is rotated in order to display every single feature of the article.
  • Purpose of the invention
  • An advertisement stand according to claims 1-9 is provided.
  • The main purpose of the invention is to attract the consumers by presenting the related product.
  • One of the purposes is to give the impression to the viewer that the product rotates in air without any connection.
  • Having parallel angled lines, the invention aims to hide the connection line of reflector and interior sides.
  • The invention is distinguished from related art by showing the non-existing part of the product as if it exists.
  • Figures to describe the invention
    • Figure 1: Main body
    • Figure 2: 45-degree interior body
    • Figure 3: Aluminum reflector.
    • Figure 4: 12-V battery.
    • Figure 5: Motor connection apparatus.
    • Figure 6: Rotation motor.
    • Figure 7: Electronic circuit.
    • Figure 8: Illumination LEDs.
    • Figure 9: Product to be exhibited.
    • Figure 10: Frontal view of the invention.
    • Figure 11: Side view of the invention.
    • Figure 12: Perspective view of the invention.
    Part References
    1. 1. Main Body
    2. 2. 45-degree Interior Body
    3. 3. Aluminum Reflector
    4. 4. 12-V battery
    5. 5. Motor connection apparatus
    6. 6. Rotation motor
    7. 7. Electronic circuit
    8. 8. Illumination LEDs
    9. 9. Product to be exhibited
    Detailed description of the invention
  • The invention has a rectangular prism shape main body (1) that has five sides of which are closed and front side of which is glass. Interior body (2), whose edges make an angle of 45 degrees inside, is located in the main body (1). The inner part of side surfaces are drawn with thin cove lines parallel to the angle in order to mask the connection status of the reflector (3). The connection line between the reflector (3) and sides is made invisible by drawing thin cove lines in equal intervals which are parallel. The aluminum reflector surface (3), whose middle is hollow, located on the angled sides, shows the half product (9), which must be symmetrical, as if it was a full product giving the viewer the impression that the product is suspended on air. Since the product (9) is symmetrical, it is seen as if it is a complete product with real half being on the front and the other half being on the reflector surface (3). For the rotation to any desired direction on this half product, it is connected to a rotating motor (6) which is mounted on the metal apparatus (5) on the back surface of the reflector (3) by means of a shaft connected to the product that passes through the hole at the middle of the reflector (3). The electricity of this stand is supplied by a 12-V battery (4) mounted at the interior body (2), and it provides the electricity for rotaion of the motor (6) and for LEDs (8) that are used to illuminate the interior of the stand, as well as for the electronic circuit (7) which provides color change in illuminating the interior of the stand.
  • Animated product advertisement stand is composed of 9 pieces. Main body (1), interior body (2) with 45 degrees, reflective aluminum surface (3), 12 V battery (4), apparatus (5) for connecting motor (6) on the backside of reflector surface (3), motor (6) that rotates the symmetrical product (9) to be demonstrated, electronic circuit (7) to control the illumination (8) in various colors and options, illumination LEDs (8) and the symmetrical product (9) to be exhibited (ring, bracelet etc.).

Claims (9)

  1. An animated product advertisement stand comprising of main body (1), interior body (2) with 45 degrees, reflective surface (3) attached to front surface of interior body (2), on back surface of which motor connection apparatus (5), rotating motor (6) connected on the apparatus (5) and electric circuit (7) of light control with color option are mounted, and on front surface of which illumination LEDs (8) and half of a symmetrical product (9) to be exhibited are mounted so the product (9) is showed as a full product suspended on air by the reflection on the reflective surface (3), said animated product advertisement stand further comprising battery (4) to supply electricity for rotation of the motor (6), for LEDs (8) and for the electric circuit (7), said battery (4) mounted on back surface of said interior body (2).
  2. An animated product advertisement stand in claim 1, wherein the main body (1) is in rectangular prism shape, with five sides closed and front covered by glass.
  3. An animated product advertisement stand in claim 1 wherein the interior body (2) has an angle of 45 degrees and the sides have thin lines parallel to this angle.
  4. An animated product advertisement stand in claim 1, wherein the interior body (2) involves 12-V battery (4) mounted thereon.
  5. An animated product advertisement stand in claim 1, wherein the reflector (3) includes a metal apparatus (5) for mounting the rotating motor (6) on its back.
  6. An animated product advertisement stand claim 1, which includes a rotating motor (6) that enables rotating the product (9) to be connected to the reflector (3) to any desired direction.
  7. An animated product advertisement stand claim 1, wherein the interior of the stand includes electronic circuit (7) which enables turning the illumination (8) of the interior of the stand into various colors.
  8. An animated product advertisement stand in claim 1, wherein LED (8) is used for illuminating the interior of stand.
  9. An animated product advertisement stand in claim 1, wherein the product to be exhibited (9) is connected to the rotating motor (6) mounted on the back of the reflector (3) by means of a hole opened at the middle of the reflector (3).
EP10702934.0A 2009-01-07 2010-01-06 Animated product advertisement stand Not-in-force EP2374119B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
TR200900082 2009-01-07
PCT/TR2010/000002 WO2010080076A1 (en) 2009-01-07 2010-01-06 Animated product advertisement stand

Publications (2)

Publication Number Publication Date
EP2374119A1 EP2374119A1 (en) 2011-10-12
EP2374119B1 true EP2374119B1 (en) 2014-09-10

Family

ID=42199191

Family Applications (1)

Application Number Title Priority Date Filing Date
EP10702934.0A Not-in-force EP2374119B1 (en) 2009-01-07 2010-01-06 Animated product advertisement stand

Country Status (4)

Country Link
EP (1) EP2374119B1 (en)
ES (1) ES2525485T3 (en)
PT (1) PT2374119E (en)
WO (1) WO2010080076A1 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106931352B (en) * 2015-12-31 2020-01-21 赛尔富电子有限公司 Exhibition cabinet
CH713975A2 (en) * 2017-07-13 2019-01-15 Houncheringer David Display stand for a piece of jewelery or watchmaking.

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1728610A (en) 1928-07-02 1929-09-17 Ellsworth A Horton Display device
US6209242B1 (en) * 1996-03-27 2001-04-03 Roger Scott Marshall Piezoelectric rotating display
CN2455147Y (en) * 2000-10-28 2001-10-24 查保俊 Luminous rotary covering structure body

Also Published As

Publication number Publication date
WO2010080076A1 (en) 2010-07-15
PT2374119E (en) 2014-12-16
ES2525485T3 (en) 2014-12-23
EP2374119A1 (en) 2011-10-12

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