EP2370943A2 - Method and apparatus for providing an advertisement to a user based on an action of a friend - Google Patents

Method and apparatus for providing an advertisement to a user based on an action of a friend

Info

Publication number
EP2370943A2
EP2370943A2 EP09829561A EP09829561A EP2370943A2 EP 2370943 A2 EP2370943 A2 EP 2370943A2 EP 09829561 A EP09829561 A EP 09829561A EP 09829561 A EP09829561 A EP 09829561A EP 2370943 A2 EP2370943 A2 EP 2370943A2
Authority
EP
European Patent Office
Prior art keywords
determining
buddy
advertisement
action
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09829561A
Other languages
German (de)
French (fr)
Other versions
EP2370943A4 (en
Inventor
Ananth Seetharam
Suresh Kumar Chintada
Ramakrishnan RAMKI
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Motorola Mobility LLC
Original Assignee
Motorola Mobility LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Motorola Mobility LLC filed Critical Motorola Mobility LLC
Publication of EP2370943A2 publication Critical patent/EP2370943A2/en
Publication of EP2370943A4 publication Critical patent/EP2370943A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services

Definitions

  • the present invention relates generally to displaying an advertisement and in particular, to a method and apparatus for providing an advertisement to a user based on an action of a friend or buddy.
  • FIG. 1. is a block diagram of a system used to provide an advertisement to a user.
  • FIG. 2. is illustrates an advertisement on a display device of FIG. 1.
  • FIG. 3. is a block diagram of an ad management server.
  • FIG. 4. is a flow chart showing operation of the ad management server of FIG. 3.
  • an advertisement management server will provide advertisements to a user based on the actions of the user's friends/buddies. More particularly, the advertisement management server will store or have access to a copy of a user's buddy list (or friends list) and will be provided with actions taken by the individuals on the buddy list. Advertisements will then be chosen based on actions taken by the individuals. The chosen advertisements will then be sent to the user along with the relevant buddy action.
  • advertisements will be displayed to a user based on a buddies action, and because the advertisements will contain the relevant buddy action, users will be more interested in the content of such advertisements and thus pay more attention to the advertisement.
  • the present invention encompasses a method for providing an advertisement to an individual.
  • the method comprises the steps of determining an action made by a user, determining if the user is on the individual's buddy list, and determining an advertisement associated with the action.
  • the advertisement is then provided to the individual along with information regarding the action.
  • the present invention additionally encompasses an apparatus for providing an advertisement to an individual.
  • the apparatus comprises logic circuitry performing the steps of determining an action made by a user, determining if the user is on the individual's buddy list, determining an advertisement associated with the action, and providing the advertisement to the user along with information regarding the action.
  • FIG. 1 is a block diagram showing system 100 for supplying a user with an advertisement based on actions of a buddy/friend.
  • System 100 comprises advertisement management server 101 , set-top box 102, database 103, display device 104, subscriber information database 105, and advertisement repository 106.
  • Advertisement repository 106, and subscriber information database 105 comprise memory that is used to store relevant information and may be included internal to advertisement management server 101. During operation subscriber information database 105 stores users and their associated buddy/friends list while advertisement repository stores advertisements that may be provided to set-top box 102.
  • Set-top box 102 comprises standard cable-television customer- premises equipment, such as a modified Motorola DCX3400, a DCH3416, or a VIP1216 cable set-top box.
  • Set-top box 102 serves to store advertisements and buddy information in database 103 and provide display device 104 the advertisement along with the relevant buddy information.
  • Display device 104 may comprise any television, computer, handheld device, . . . etc. used to display content.
  • advertisement management server 101 is provided with buddy information.
  • the buddy information comprises an action taken by a buddy.
  • the buddy information may be obtained through a subscribe-notify mechanism of a social-networking service, an application server in a mobile network, an email service, a telecomm application server, or a web server, however in a preferred embodiment of the present invention, the buddy information is obtained via the buddies' cable set-top boxes.
  • set-top box 107 might have downloaded a movie. This information is provided to server 101.
  • Server 101 accesses subscriber information database 105 and determines if any existing set-top box has set-top box 107 on their buddy list. If so, advertisement repository 106 is accessed and an advertisement for the movie is obtained.
  • set-top box 102 may receive an advertisement for the movie along with a description that their buddy just viewed the movie.
  • buddy information may comprise such things as:
  • FIG. 2. is illustrates an advertisement on a display device 104.
  • a person named "Alice” was on a user's buddy list, and set-top box 102 was provided with advertisement 201.
  • the advertisement was stored in memory 103 and ultimately displayed on device 104.
  • advertisement 201 has two portions. A first portion comprising a primer for what is being advertised, and a second portion describing the actions taken by the buddy (i.e., Alice just viewed the movie "The Matrix").
  • FIG. 3. is a block diagram of ad management server 101.
  • add-management server 101 comprises logic circuitry 301 used to control the functions of server 101.
  • Logic circuitry 301 comprises a digital signal processor (DSP), general purpose microprocessor, a programmable logic device, or application specific integrated circuit (ASIC) and functions in any suitable manner to perform the actions set forth herein.
  • DSP digital signal processor
  • ASIC application specific integrated circuit
  • logic circuitry 301 receives buddy information (i.e., the actions of user's buddies), subscriber information (i.e., users and their associated buddy list), and an advertisement, and outputs the advertisement along with a buddy action.
  • FIG. 4. is a flow chart showing operation of the ad management server of FIG. 3.
  • the logic flow begins at step 401 where logic circuitry 301 receives buddy information and determines an action taken by a user.
  • the action may comprise an item recently purchased by the user, a channel recently viewed by the user, a ring tone downloaded by the user, the upload of photographs to a website by the user, a call to a movie ticket booking service made by the user, an email sent by the user to a special interest group, or an addition of a website by the user to a list of favorite websites.
  • the action taken by the user may be provided to logic circuitry 301 through a subschbe-notify mechanism of a social-networking service, an application server in a mobile network, an email service, a telecomm application server, or a web server, however in a preferred embodiment of the present invention, the buddy information is obtained via the buddies' cable set-top boxes.
  • logic circuitry determines if the user who performed the action is on an individual's buddy list. As discussed above, this determination is made by accessing database 105 containing users and their associated buddies. The logic flow continues to step 405 where logic circuitry 301 determines an advertisement associated with the action. As discussed above, this determination is made by accessing advertisement repository 106 to determine if any advertisement exists for the action. Finally, at step 407, logic circuitry 301 provides the advertisement to the individual along with information regarding the action. As discussed above, the information regarding the action comprises information about the action taken by the individual's buddy.
  • the buddy information comprising the action of the buddy, could further comprise the list of specific buddies to whom related advertisements may be shown.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Operations Research (AREA)
  • Human Resources & Organizations (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A method and apparatus for providing an advertisement to a user is provided herein. During operation an advertisement management server will provide advertisements to a user based on the actions of the user's friends. More particularly, the advertisement management server will store or have access to a copy of a user's buddy list and will be provided with actions taken by the individuals on the buddy list. Advertisements will then be chosen based on actions taken by the individuals. The chosen advertisements will then be sent to the user along with the relevant buddy action, which can them be displayed by the user.

Description

METHOD AND APPARATUS FOR PROVIDING AN ADVERTISEMENT TO A USER BASED ON AN ACTION OF A FRIEND
Field of the Invention
The present invention relates generally to displaying an advertisement and in particular, to a method and apparatus for providing an advertisement to a user based on an action of a friend or buddy.
Background of the Invention
Oftentimes users will pay little attention to advertisements provided to them. For example, end users often skip advertisements when viewing recorded television content. Advertisers are often looking for more creative ways to provide an advertisement to a user so that the users will pay more attention to the advertisement. Therefore a need exists for a method and apparatus for providing an advertisement to a user in a manner that will cause a user to pay more attention to the advertisement.
Brief Description of the Drawings
FIG. 1. is a block diagram of a system used to provide an advertisement to a user.
FIG. 2. is illustrates an advertisement on a display device of FIG. 1.
FIG. 3. is a block diagram of an ad management server.
FIG. 4. is a flow chart showing operation of the ad management server of FIG. 3.
Skilled artisans will appreciate that elements in the figures are illustrated for simplicity and clarity and have not necessarily been drawn to scale. For example, the dimensions and/or relative positioning of some of the elements in the figures may be exaggerated relative to other elements to help to improve understanding of various embodiments of the present invention. Also, common but well-understood elements that are useful or necessary in a commercially feasible embodiment are often not depicted in order to facilitate a less obstructed view of these various embodiments of the present invention. It will further be appreciated that certain actions and/or steps may be described or depicted in a particular order of occurrence while those skilled in the art will understand that such specificity with respect to sequence is not actually required. It will also be understood that the terms and expressions used herein have the ordinary technical meaning as is accorded to such terms and expressions by persons skilled in the technical field as set forth above except where different specific meanings have otherwise been set forth herein.
Detailed Description of the Drawings
In order to alleviate the above-mentioned need, a method and apparatus for providing an advertisement to a user is provided herein. During operation an advertisement management server will provide advertisements to a user based on the actions of the user's friends/buddies. More particularly, the advertisement management server will store or have access to a copy of a user's buddy list (or friends list) and will be provided with actions taken by the individuals on the buddy list. Advertisements will then be chosen based on actions taken by the individuals. The chosen advertisements will then be sent to the user along with the relevant buddy action.
Because advertisements will be displayed to a user based on a buddies action, and because the advertisements will contain the relevant buddy action, users will be more interested in the content of such advertisements and thus pay more attention to the advertisement.
The present invention encompasses a method for providing an advertisement to an individual. The method comprises the steps of determining an action made by a user, determining if the user is on the individual's buddy list, and determining an advertisement associated with the action. The advertisement is then provided to the individual along with information regarding the action.
The present invention additionally encompasses an apparatus for providing an advertisement to an individual. The apparatus comprises logic circuitry performing the steps of determining an action made by a user, determining if the user is on the individual's buddy list, determining an advertisement associated with the action, and providing the advertisement to the user along with information regarding the action.
Turning now to the drawings, where like numerals designate like components, FIG. 1 is a block diagram showing system 100 for supplying a user with an advertisement based on actions of a buddy/friend. System 100 comprises advertisement management server 101 , set-top box 102, database 103, display device 104, subscriber information database 105, and advertisement repository 106.
Advertisement repository 106, and subscriber information database 105 comprise memory that is used to store relevant information and may be included internal to advertisement management server 101. During operation subscriber information database 105 stores users and their associated buddy/friends list while advertisement repository stores advertisements that may be provided to set-top box 102. Set-top box 102 comprises standard cable-television customer- premises equipment, such as a modified Motorola DCX3400, a DCH3416, or a VIP1216 cable set-top box. Set-top box 102 serves to store advertisements and buddy information in database 103 and provide display device 104 the advertisement along with the relevant buddy information. Display device 104 may comprise any television, computer, handheld device, . . . etc. used to display content.
During operation advertisement management server 101 is provided with buddy information. Preferably, the buddy information comprises an action taken by a buddy. The buddy information may be obtained through a subscribe-notify mechanism of a social-networking service, an application server in a mobile network, an email service, a telecomm application server, or a web server, however in a preferred embodiment of the present invention, the buddy information is obtained via the buddies' cable set-top boxes. For example, set-top box 107 might have downloaded a movie. This information is provided to server 101. Server 101 then accesses subscriber information database 105 and determines if any existing set-top box has set-top box 107 on their buddy list. If so, advertisement repository 106 is accessed and an advertisement for the movie is obtained. The advertisement is then provided to the set-top boxes that have set-top box 107 on their buddy list. Additionally, the buddy action is also provided. Thus, for example, set-top box 102 may receive an advertisement for the movie along with a description that their buddy just viewed the movie. In addition to viewed movies, the above scenario may be applied to other actions that a buddy may take. For example, buddy information may comprise such things as:
• an item recently purchased by the buddy;
• a channel recently viewed by the buddy;
• a ring tone downloaded by the buddy;
• the upload of photographs to a website by the buddy;
• the call to a movie ticket booking service made by the buddy; • an email sent by the buddy to a special interest group;
• addition of a website by the buddy to a list of favorite websites; or
• a short message sent to a "quote for the day" service in a mobile network
FIG. 2. is illustrates an advertisement on a display device 104. In this scenario a person named "Alice" was on a user's buddy list, and set-top box 102 was provided with advertisement 201. The advertisement was stored in memory 103 and ultimately displayed on device 104. As is evident, advertisement 201 has two portions. A first portion comprising a primer for what is being advertised, and a second portion describing the actions taken by the buddy (i.e., Alice just viewed the movie "The Matrix").
FIG. 3. is a block diagram of ad management server 101. As shown, add-management server 101 comprises logic circuitry 301 used to control the functions of server 101. Logic circuitry 301 comprises a digital signal processor (DSP), general purpose microprocessor, a programmable logic device, or application specific integrated circuit (ASIC) and functions in any suitable manner to perform the actions set forth herein. As shown, logic circuitry 301 receives buddy information (i.e., the actions of user's buddies), subscriber information (i.e., users and their associated buddy list), and an advertisement, and outputs the advertisement along with a buddy action.
FIG. 4. is a flow chart showing operation of the ad management server of FIG. 3. The logic flow begins at step 401 where logic circuitry 301 receives buddy information and determines an action taken by a user. As discussed, the action may comprise an item recently purchased by the user, a channel recently viewed by the user, a ring tone downloaded by the user, the upload of photographs to a website by the user, a call to a movie ticket booking service made by the user, an email sent by the user to a special interest group, or an addition of a website by the user to a list of favorite websites. The action taken by the user (buddy information) may be provided to logic circuitry 301 through a subschbe-notify mechanism of a social-networking service, an application server in a mobile network, an email service, a telecomm application server, or a web server, however in a preferred embodiment of the present invention, the buddy information is obtained via the buddies' cable set-top boxes.
At step 403 logic circuitry determines if the user who performed the action is on an individual's buddy list. As discussed above, this determination is made by accessing database 105 containing users and their associated buddies. The logic flow continues to step 405 where logic circuitry 301 determines an advertisement associated with the action. As discussed above, this determination is made by accessing advertisement repository 106 to determine if any advertisement exists for the action. Finally, at step 407, logic circuitry 301 provides the advertisement to the individual along with information regarding the action. As discussed above, the information regarding the action comprises information about the action taken by the individual's buddy.
While the invention has been particularly shown and described with reference to a particular embodiment, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention. For example, the buddy information comprising the action of the buddy, could further comprise the list of specific buddies to whom related advertisements may be shown. Another example, is a case where the advertisement chosen is based not only on the action of the buddy but also the personal preferences and profile of the intended recipient of the advertisement. It is intended that such changes come within the scope of the following claims:

Claims

Claims
1. A method for providing an advertisement to an individual, the method comprising the steps of: determining an action made by a user; determining if the user is on the individual's buddy list; determining an advertisement associated with the action; and providing the advertisement to the individual along with information regarding the action.
2. The method of claim 1 wherein the step of determining if the user is on the individual's buddy list comprises the step of accessing a database containing users and their associated buddies.
3. The method of claim 1 wherein the step of determining the action comprises the step of determining an item recently purchased by the buddy.
4. The method of claim 1 wherein the step of determining the action comprises the step of determining a channel recently viewed by the buddy.
5. The method of claim 1 wherein the step of determining the action comprises the step of determining a ring tone downloaded by the buddy.
6. The method of claim 1 wherein the step of determining the action comprises the step of determining an upload of photographs to a website by the buddy.
7. The method of claim 1 wherein the step of determining the action comprises the step of determining a call was made to a movie ticket booking service by the buddy.
8. The method of claim 1 wherein the step of determining the action comprises the step of determining an email was sent by the buddy to a special interest group.
9. The method of claim 1 wherein the step of determining the action comprises the step of determining addition of a website by the buddy to a list of favorite websites.
10. An apparatus for providing an advertisement to an individual, the apparatus comprising: logic circuitry determining an action made by a user, determining if the user is on the individual's buddy list, determining an advertisement associated with the action, and providing the advertisement to the user along with information regarding the action.
EP09829561A 2008-11-26 2009-10-26 METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT TO A USER FOLLOWING THE ACTION OF A FRIEND Withdrawn EP2370943A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN2677DE2008 2008-11-26
PCT/US2009/062015 WO2010062537A2 (en) 2008-11-26 2009-10-26 Method and apparatus for providing an advertisement to a user based on an action of a friend

Publications (2)

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EP2370943A2 true EP2370943A2 (en) 2011-10-05
EP2370943A4 EP2370943A4 (en) 2012-04-25

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EP (1) EP2370943A4 (en)
KR (1) KR20110086122A (en)
CN (1) CN102227743A (en)
WO (1) WO2010062537A2 (en)

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See also references of WO2010062537A2 *
The technical aspects identified in the present application (Art. 56 EPC) are considered part of common general knowledge. Due tot heir notoriety no documentary evidence is found to be required. For further details see the accompanying Opinion and the reference below. XP002456414 *

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CN102227743A (en) 2011-10-26
WO2010062537A2 (en) 2010-06-03
KR20110086122A (en) 2011-07-27
WO2010062537A3 (en) 2010-07-22
EP2370943A4 (en) 2012-04-25

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