EP2270768A1 - Brand protection remote controlled label - Google Patents

Brand protection remote controlled label Download PDF

Info

Publication number
EP2270768A1
EP2270768A1 EP09425263A EP09425263A EP2270768A1 EP 2270768 A1 EP2270768 A1 EP 2270768A1 EP 09425263 A EP09425263 A EP 09425263A EP 09425263 A EP09425263 A EP 09425263A EP 2270768 A1 EP2270768 A1 EP 2270768A1
Authority
EP
European Patent Office
Prior art keywords
brand
smart label
product
images
label
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09425263A
Other languages
German (de)
French (fr)
Inventor
Andrea Venturini
Vanni Mengotto
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to EP09425263A priority Critical patent/EP2270768A1/en
Publication of EP2270768A1 publication Critical patent/EP2270768A1/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0291—Labels or tickets undergoing a change under particular conditions, e.g. heat, radiation, passage of time
    • G09F3/0292—Labels or tickets undergoing a change under particular conditions, e.g. heat, radiation, passage of time tamper indicating labels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/35—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being liquid crystals

Definitions

  • the present invention relates to brand protection using a smart electronic label displaying images. These ones change according brand owner dispositions transmitted via electronic signals.
  • companies find protection by means of frequent product changes, legal actions or making it difficult to imitate their products.
  • These efforts are very expensive and often not effective because counterfeiters can find freely all product components in the global market, particularly in countries with low legal protection.
  • costumers can buy the illegal copied product because of cheap price and because often it is very similar to the original one.
  • the buyers do not feel ashamed of showing the counterfeited products in public places only if it is difficult to recognise its authenticity. So companies lost market opportunity and the brand value.
  • US patent 6279170 "Active labels for garments" describes a label for a garment including a visual display.
  • the label information may include a company name or logo that identifies the source of the garment, product information care instruction and manufacturer information.
  • the present invention seeks to provide an improved brand protection.
  • the most important success factor of this invention is the fact that by means of it the counterfeited product is immediately recognized.
  • the invention use the costumer shame of being recognized as a counterfeited product buyer to avoid trade of counterfeited goods.
  • a smart label with a remote control system able to receive and display information (images, logo etc.) according brand owner dispositions.
  • the costumer buy a product provided with a smart label and eventually gives the cellular number to the seller with a formal disclaimer.
  • the seller send costumer data and smart label code to the brand owner.
  • the product is univocally linked to its buyer and the brand owner can reach the smart label of the product, for example, by means of the costumer cellular telephone. So only the brand owner can change the logo or the images in the smart label, in a certain instant, sending a particular message. This one is receivable directly by the smart label or by means of the cell phone of the buyer.
  • the images identify the brand owner to the public in a specific time period without doubt. These information can change with variable frequency in order to avoiding counterfeited labels. For example if the transmitted logo is a simple black symbol in green field, the counterfeiters can make a product with a similar label but when the brand owner decide to change the image (also only the green field in a red one) the counterfeited products are immediately recognized by the public. The change frequency make it not profitable for the counterfeiter the imitation of the present logo or images. When the new images are transmitted by the brand owner they are different from the counterfeits. Illegally copied products are immediately recognised by the public every time there is a change of images or logos. So imprudent costumer is subject to public shame.
  • Figure 1 is a cell phone with a radio signal, such as Bluetooth, with which to set a link with the smart label.
  • a radio signal such as Bluetooth
  • Figure 2 is, by the way of example, a suitcase in which there is an attached smart label.
  • Figure 3 is the smart label with a visual display (2), for example an electronic or textile display, and an internal device able to receive information from the cell phone ( Fig. 1 ) or from another electronic transmission device. The received information change the image according to brand owner disposition.
  • a visual display (2) for example an electronic or textile display
  • an internal device able to receive information from the cell phone ( Fig. 1 ) or from another electronic transmission device. The received information change the image according to brand owner disposition.
  • Another way of carrying out the invention is to use an electronic signal directly to the smart label using, by the way of example, the technology applied to radio controlled watch.
  • the present invention is immediately applicable. All technologies are disposable in the market. The principal use is relative to brand protection. For example in the production of suitcases, bags, etcetera. The brand is the most important investment of a lot of industrial and commercial sectors. This invention permits also a new marketing strategy creating a distinctive link between brand owner and costumer. Companies can know the buyer of their specific product and can make new and innovative marketing actions. Besides the brand will be a changing image. The expectation of people about changing images can be an added value to the brand. All companies that have a fraudulent use of their brand can have an interest in this invention.

Abstract

A method for protecting brand authenticity is provided with an electronic device constituted by a smart label displaying different images which are associated to the brand of the product. The brand owner can change the images with prefixed frequency by means of signals, received by the smart label. Different images in different time period identify clearly the brand, making it difficult to counterfeit the product.
If the signals are transmitted by cell phone, falsification is almost impossible. In this way there is a distinctive link between smart label and brand owner.

Description

    Technical Field
  • The present invention relates to brand protection using a smart electronic label displaying images. These ones change according brand owner dispositions transmitted via electronic signals.
    • Background Art
  • A relevant problem in the production or trade fields, is the brand falsification. Often goods such as, for example, suitcases, sunglasses, clothes, watches and so on are imitated and sell with an illegal use of the brand. Nowadays companies find protection by means of frequent product changes, legal actions or making it difficult to imitate their products. These efforts are very expensive and often not effective because counterfeiters can find freely all product components in the global market, particularly in countries with low legal protection. Besides costumers can buy the illegal copied product because of cheap price and because often it is very similar to the original one. Generally the buyers do not feel ashamed of showing the counterfeited products in public places only if it is difficult to recognise its authenticity. So companies lost market opportunity and the brand value.
  • US patent 6279170 "Active labels for garments" describes a label for a garment including a visual display. The label information may include a company name or logo that identifies the source of the garment, product information care instruction and manufacturer information.
  • The present invention seeks to provide an improved brand protection. The most important success factor of this invention is the fact that by means of it the counterfeited product is immediately recognized. The invention use the costumer shame of being recognized as a counterfeited product buyer to avoid trade of counterfeited goods.
    • Disclosure of Invention
  • According to the present invention there is provided a smart label with a remote control system able to receive and display information (images, logo etc.) according brand owner dispositions. The costumer buy a product provided with a smart label and eventually gives the cellular number to the seller with a formal disclaimer. The seller send costumer data and smart label code to the brand owner. In this way the product is univocally linked to its buyer and the brand owner can reach the smart label of the product, for example, by means of the costumer cellular telephone. So only the brand owner can change the logo or the images in the smart label, in a certain instant, sending a particular message. This one is receivable directly by the smart label or by means of the cell phone of the buyer. The images identify the brand owner to the public in a specific time period without doubt. These information can change with variable frequency in order to avoiding counterfeited labels. For example if the transmitted logo is a simple black symbol in green field, the counterfeiters can make a product with a similar label but when the brand owner decide to change the image (also only the green field in a red one) the counterfeited products are immediately recognized by the public. The change frequency make it not profitable for the counterfeiter the imitation of the present logo or images. When the new images are transmitted by the brand owner they are different from the counterfeits. Illegally copied products are immediately recognised by the public every time there is a change of images or logos. So imprudent costumer is subject to public shame.
  • In the hypothesis of using cell phone and if it is not on, it is possible to reach the smart label via, for example, SMS o MMS technology using a remote control system.
    • Brief Description of Drawings
  • Embodiment of the present invention will be described, by the way of example, with reference to the accompanying drawing in which:
  • Figure 1 is a cell phone with a radio signal, such as Bluetooth, with which to set a link with the smart label.
  • Figure 2 is, by the way of example, a suitcase in which there is an attached smart label.
  • Figure 3 is the smart label with a visual display (2), for example an electronic or textile display, and an internal device able to receive information from the cell phone (Fig. 1) or from another electronic transmission device. The received information change the image according to brand owner disposition.
    • Best Mode for Carrying Out the Invention
  • The use of smart labels controlled by a cell phone is the best way of carrying out the invention.
    • Mode(s) for Carrying Out the Invention
  • Another way of carrying out the invention is to use an electronic signal directly to the smart label using, by the way of example, the technology applied to radio controlled watch.
    • Industrial Applicability
  • The present invention is immediately applicable. All technologies are disposable in the market. The principal use is relative to brand protection. For example in the production of suitcases, bags, etcetera. The brand is the most important investment of a lot of industrial and commercial sectors. This invention permits also a new marketing strategy creating a distinctive link between brand owner and costumer. Companies can know the buyer of their specific product and can make new and innovative marketing actions. Besides the brand will be a changing image. The expectation of people about changing images can be an added value to the brand. All companies that have a fraudulent use of their brand can have an interest in this invention.

Claims (2)

  1. An electronic device for displaying images comprising: a smart label (1) with a visual display (2) and a body (3); an electronic device into the body (3) able to receive signals; a microprocessor, or similar devices, in which to save and process transmitted information in order to displaying images.
  2. An electronic device according to claim 1, wherein the said signals are transmitted by a cell phone. The information are first transmitted to the cell phone by the brand owner, directly or indirectly.
EP09425263A 2009-07-03 2009-07-03 Brand protection remote controlled label Withdrawn EP2270768A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP09425263A EP2270768A1 (en) 2009-07-03 2009-07-03 Brand protection remote controlled label

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP09425263A EP2270768A1 (en) 2009-07-03 2009-07-03 Brand protection remote controlled label

Publications (1)

Publication Number Publication Date
EP2270768A1 true EP2270768A1 (en) 2011-01-05

Family

ID=41055045

Family Applications (1)

Application Number Title Priority Date Filing Date
EP09425263A Withdrawn EP2270768A1 (en) 2009-07-03 2009-07-03 Brand protection remote controlled label

Country Status (1)

Country Link
EP (1) EP2270768A1 (en)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9245458B2 (en) 2012-11-30 2016-01-26 Kimberly-Clark Worldwide, Inc. Systems and methods for using images to generate digital interaction
WO2016165527A1 (en) * 2015-04-14 2016-10-20 京东方科技集团股份有限公司 Anti-counterfeit label and manufacturing method therefor
US9530332B2 (en) 2012-11-30 2016-12-27 Kimberly-Clark Worldwide, Inc. Systems and methods for managing the toilet training process of a child
US9633569B2 (en) 2013-05-03 2017-04-25 Kimberly-Clark Worldwide, Inc. Systems and methods for managing the toilet training process of a child
US9633574B2 (en) 2013-05-03 2017-04-25 Kimberly-Clark Worldwide, Inc. Systems and methods for managing the toilet training process of a child

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6279170B1 (en) 1996-12-19 2001-08-28 Victor Chu Active labels for garments
US6924781B1 (en) * 1998-09-11 2005-08-02 Visible Tech-Knowledgy, Inc. Smart electronic label employing electronic ink
US20070051816A1 (en) * 2005-03-10 2007-03-08 Mil. Digital Labeling Inc. Digital Labels for Product Authentication

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6279170B1 (en) 1996-12-19 2001-08-28 Victor Chu Active labels for garments
US6924781B1 (en) * 1998-09-11 2005-08-02 Visible Tech-Knowledgy, Inc. Smart electronic label employing electronic ink
US20070051816A1 (en) * 2005-03-10 2007-03-08 Mil. Digital Labeling Inc. Digital Labels for Product Authentication

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9245458B2 (en) 2012-11-30 2016-01-26 Kimberly-Clark Worldwide, Inc. Systems and methods for using images to generate digital interaction
US9530332B2 (en) 2012-11-30 2016-12-27 Kimberly-Clark Worldwide, Inc. Systems and methods for managing the toilet training process of a child
US9633569B2 (en) 2013-05-03 2017-04-25 Kimberly-Clark Worldwide, Inc. Systems and methods for managing the toilet training process of a child
US9633574B2 (en) 2013-05-03 2017-04-25 Kimberly-Clark Worldwide, Inc. Systems and methods for managing the toilet training process of a child
WO2016165527A1 (en) * 2015-04-14 2016-10-20 京东方科技集团股份有限公司 Anti-counterfeit label and manufacturing method therefor
US10037719B2 (en) 2015-04-14 2018-07-31 Boe Technology Group Co., Ltd. Forgery-proof label and fabrication method thereof

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