Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06F—ELECTRIC DIGITAL DATA PROCESSING
  • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
  • G06F16/90—Details of database functions independent of the retrieved data types
  • G06F16/95—Retrieval from the web
  • G06F16/953—Querying, e.g. by the use of web search engines
  • G06F16/9535—Search customisation based on user profiles and personalisation
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/2866—Architectures; Arrangements
  • H04L67/289—Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/2866—Architectures; Arrangements
  • H04L67/30—Profiles
  • H04L67/306—User profiles
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/50—Network services
  • H04L67/56—Provisioning of proxy services
  • H04L67/568—Storing data temporarily at an intermediate stage, e.g. caching

Definitions

• the invention relates to a device and a method for automatically inserting hidden information into data, as well as a mechanism for its dissemination.
• the invention relates to a method for inserting at least one hidden information into a data stream, and at least one mechanism for disseminating this information.
• the term “data” refers to a set of content requested and expected by the user.
• the term “information” will be used to designate one or more information added according to the invention to data.
• “Hidden” information will mean information that is only available upon request from the user as a result of voluntary action on their part. The information will be disseminated in addition to the data requested by the user.
• the expression “without altering” means that the data to which the expression applies are not modified, either in their intrinsic content or in their integrity.
• a "highlighting” which will indicate an implementation of a set of means, allowing to inform the user, recipient of a set of data, that hidden information is available, and what is the mode of operation to access it.
• the present invention applies in particular in the following situation:
• a first solution is to modify the contents of a data set by adding information. This is, for example, a method that is commonly used in connection with HyperText Markup Language (HTML) pages that can be accessed via the Internet. In this case, we add directly to the host site of said pages, advertising banners.
• HTML HyperText Markup Language
• This solution has major disadvantages.
• One is that the data requested by the user is denatured.
• the added information must be known to the server containing the expected data.
• Another solution is to modify a set of data when they are displayed.
• Some Internet browsers (known as Web browsers) can add information to an HTML page when it is displayed.
• this solution as in the previous one, the data expected by the user are denatured.
• this solution is based on a software system, responsible for the display, generally controlled by the user. This does not guarantee a third party control of this step.
• the present invention proposes to remedy these disadvantages. There is provided a method and a method for allowing a third party to have all or part of the control of the information adding mechanism without distorting the data expected by the user.
• the invention promotes a wide choice of different information that can be added.
• the invention is a method of data enrichment, implemented in a first communicating electronic device, this first device supplying data to a second communicating electronic device, this method comprising:
• An adding step consisting in inserting, among these data, without altering them, at least one hidden information
• a mechanization step consisting in inserting, among these data, without altering them, at least one mechanism making it possible to access the hidden information
• a highlighting step consisting in highlighting at least one mechanism for accessing the hidden information.
• the method may further include a broadcast step by which software means embedded in the second communicating electronic device broadcast the data to a user of the second device.
• the information may be advertising content, a link to local content to the first communicating electronic device, or a link to a content external to the first communicating electronic device.
• the mechanism exploits a functionality provided by the second communicating electronic device. This functionality can for example be an opening of a display area containing the information, or the sound emission of the information.
• the highlighting can be done by modifying the display properties of all or part of the data.
• the software means for receiving the data by the second communicating electronic device are configured to receive data only from the second communicating electronic device.
• the invention is also a first communicating electronic device connected to a second communicating electronic device, the first electronic device comprising means for: • receive requests for data from the second communicating device;
• the electronic device may, for example, be included in said second electronic device, or it may be physically connected to the second electronic device.
• the electronic device can communicate with the second electronic device, for example through a radio frequency link.
• the information may for example be stored in a memory of said electronic device, or in a remote memory.
• said second device according to the invention comprises means for downloading the information.
• said first electronic device is a smart card.
• the invention advantageously allows the device in charge of adding the information to the data to be in the direct vicinity of the user. This allows this device, in a particular embodiment, to collect information related to the user and the data he requests. This device can then very finely adapt the information to be inserted to the user and / or the data.
• FIG. 1
• FIG. 1 describes a system for enriching data according to the invention.
• the first electronic device is a smart card 1
• the second communicating electronic device is a mobile phone 2.
• the card 1 is a functionally independent element of the telephone 2. This allows this element to belong to a third party. Generally, in the majority of mobile phone uses where the Subscriber Identity Module (SIM) card is owned by the telephone company. The phone belongs to the user. Thus, the invention allows the operator to control the insertion of hidden information although he does not control the phone.
• SIM Subscriber Identity Module
• the user through software embedded in the mobile phone 2 requires access to data 4, contained in a remote computer 3.
• data 4 contained in a remote computer 3.
• the software means are a "web browser”
• the user requests to consult an identified HTML page.
• the request of the user is translated as a request 5, transmitted to the card 1.
• the fact that this request is directed to the card can come from the system itself, be a choice of the user, or be tied to a particular configuration of the phone.
• the card 1 receives the data 4 from the remote computer 3. However, as previously described, the card 1 can obtain this data 4 from any source, or in a particularly advantageous case to dispose of it. in a local memory 11.
• the card 1 can enrich the data 4 with hidden information 9. This information 9 can be present in a memory 11, internal to the card, or These two cases are emblematic of the situations where the advertising content to be inserted in the data is stored in the card, or the said content is downloaded from a dedicated server.
• the mechanism 13 for accessing the hidden information 13 can be, for example a window containing the information. This window appears if the user "clicks" on a particular word of the HTML 4 page. Highlighting can be done by highlighting the word in question in order to indicate to the user that information is accessible to the user. through this particular word.
• the data thus enriched 12 are transmitted 7 to the telephone 2 in which software means broadcast to the user.

Landscapes

• Engineering & Computer Science (AREA)
• Databases & Information Systems (AREA)
• Theoretical Computer Science (AREA)
• Physics & Mathematics (AREA)
• Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Development Economics (AREA)
• Accounting & Taxation (AREA)
• General Engineering & Computer Science (AREA)
• Strategic Management (AREA)
• Finance (AREA)
• Data Mining & Analysis (AREA)
• Computer Networks & Wireless Communication (AREA)
• Signal Processing (AREA)
• Economics (AREA)
• General Business, Economics & Management (AREA)
• Entrepreneurship & Innovation (AREA)
• Marketing (AREA)
• Game Theory and Decision Science (AREA)
• Information Transfer Between Computers (AREA)
• Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Priority Applications (1)

Applications Claiming Priority (3)

Publications (1)

Family

ID=39472001

Family Applications (2)

Family Applications Before (1)

Country Status (4)

Family Cites Families (16)

• 2007
  • 2007-12-21 EP EP07301732A patent/EP2073504A1/de not_active Withdrawn
• 2008
  • 2008-12-17 EP EP08867628A patent/EP2245833A1/de not_active Ceased
  • 2008-12-17 WO PCT/EP2008/067804 patent/WO2009083465A1/fr not_active Ceased
  • 2008-12-17 JP JP2010538717A patent/JP2011509447A/ja active Pending
  • 2008-12-17 US US12/808,850 patent/US20100274925A1/en not_active Abandoned

Non-Patent Citations (1)

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