EP2223271A4 - Système de suivi d'exposition à une publicité en ligne - Google Patents

Système de suivi d'exposition à une publicité en ligne

Info

Publication number
EP2223271A4
EP2223271A4 EP07869392A EP07869392A EP2223271A4 EP 2223271 A4 EP2223271 A4 EP 2223271A4 EP 07869392 A EP07869392 A EP 07869392A EP 07869392 A EP07869392 A EP 07869392A EP 2223271 A4 EP2223271 A4 EP 2223271A4
Authority
EP
European Patent Office
Prior art keywords
tracking system
advertisement exposure
online advertisement
exposure tracking
online
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP07869392A
Other languages
German (de)
English (en)
Other versions
EP2223271A1 (fr
Inventor
Nathalie Criou
Deepak Jindal
Brian Axe
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of EP2223271A1 publication Critical patent/EP2223271A1/fr
Publication of EP2223271A4 publication Critical patent/EP2223271A4/fr
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
EP07869392A 2007-12-17 2007-12-17 Système de suivi d'exposition à une publicité en ligne Ceased EP2223271A4 (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US2007/087824 WO2009078861A1 (fr) 2007-12-17 2007-12-17 Système de suivi d'exposition à une publicité en ligne

Publications (2)

Publication Number Publication Date
EP2223271A1 EP2223271A1 (fr) 2010-09-01
EP2223271A4 true EP2223271A4 (fr) 2012-08-15

Family

ID=40795804

Family Applications (1)

Application Number Title Priority Date Filing Date
EP07869392A Ceased EP2223271A4 (fr) 2007-12-17 2007-12-17 Système de suivi d'exposition à une publicité en ligne

Country Status (3)

Country Link
EP (1) EP2223271A4 (fr)
AU (1) AU2007362608B2 (fr)
WO (1) WO2009078861A1 (fr)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10049391B2 (en) 2010-03-31 2018-08-14 Mediamath, Inc. Systems and methods for providing a demand side platform
US9135655B2 (en) 2010-03-31 2015-09-15 Mediamath, Inc. Systems and methods for using server side cookies by a demand side platform
US10223703B2 (en) 2010-07-19 2019-03-05 Mediamath, Inc. Systems and methods for determining competitive market values of an ad impression
US9646095B1 (en) 2012-03-01 2017-05-09 Pathmatics, Inc. Systems and methods for generating and maintaining internet user profile data
US9059950B2 (en) 2012-11-02 2015-06-16 Apple Inc. Delivering and tracking viral invitational content
US9588675B2 (en) 2013-03-15 2017-03-07 Google Inc. Document scale and position optimization
US10467659B2 (en) 2016-08-03 2019-11-05 Mediamath, Inc. Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform
US10354276B2 (en) 2017-05-17 2019-07-16 Mediamath, Inc. Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion
US10678818B2 (en) 2018-01-03 2020-06-09 Snap Inc. Tag distribution visualization system
US11348142B2 (en) 2018-02-08 2022-05-31 Mediamath, Inc. Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
US11182829B2 (en) 2019-09-23 2021-11-23 Mediamath, Inc. Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6434614B1 (en) * 1998-05-29 2002-08-13 Nielsen Media Research, Inc. Tracking of internet advertisements using banner tags

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070038614A1 (en) * 2005-08-10 2007-02-15 Guha Ramanathan V Generating and presenting advertisements based on context data for programmable search engines
US20060026062A1 (en) * 2004-07-30 2006-02-02 Collins Robert J System and method for optimizing advertising marketplace operations
US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US10380602B2 (en) * 2005-12-24 2019-08-13 Rich Media Club, Llc System and method for creation, distribution and tracking of advertising via electronic networks

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6434614B1 (en) * 1998-05-29 2002-08-13 Nielsen Media Research, Inc. Tracking of internet advertisements using banner tags

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2009078861A1 *

Also Published As

Publication number Publication date
AU2007362608B2 (en) 2014-01-09
WO2009078861A1 (fr) 2009-06-25
EP2223271A1 (fr) 2010-09-01
AU2007362608A1 (en) 2009-06-25

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