EP2223271A4 - Online advertisement exposure tracking system - Google Patents
Online advertisement exposure tracking systemInfo
- Publication number
- EP2223271A4 EP2223271A4 EP07869392A EP07869392A EP2223271A4 EP 2223271 A4 EP2223271 A4 EP 2223271A4 EP 07869392 A EP07869392 A EP 07869392A EP 07869392 A EP07869392 A EP 07869392A EP 2223271 A4 EP2223271 A4 EP 2223271A4
- Authority
- EP
- European Patent Office
- Prior art keywords
- tracking system
- advertisement exposure
- online advertisement
- exposure tracking
- online
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Ceased
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
PCT/US2007/087824 WO2009078861A1 (en) | 2007-12-17 | 2007-12-17 | Online advertisement exposure tracking system |
Publications (2)
Publication Number | Publication Date |
---|---|
EP2223271A1 EP2223271A1 (en) | 2010-09-01 |
EP2223271A4 true EP2223271A4 (en) | 2012-08-15 |
Family
ID=40795804
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP07869392A Ceased EP2223271A4 (en) | 2007-12-17 | 2007-12-17 | Online advertisement exposure tracking system |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP2223271A4 (en) |
AU (1) | AU2007362608B2 (en) |
WO (1) | WO2009078861A1 (en) |
Families Citing this family (11)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CA2795128A1 (en) | 2010-03-31 | 2011-10-06 | Mediamath, Inc. | Systems and methods for integration of a demand side platform |
US10049391B2 (en) | 2010-03-31 | 2018-08-14 | Mediamath, Inc. | Systems and methods for providing a demand side platform |
WO2012012342A2 (en) | 2010-07-19 | 2012-01-26 | Mediamath, Inc. | Systems and methods for determining competitive market values of an ad impression |
US9646095B1 (en) * | 2012-03-01 | 2017-05-09 | Pathmatics, Inc. | Systems and methods for generating and maintaining internet user profile data |
US9059950B2 (en) | 2012-11-02 | 2015-06-16 | Apple Inc. | Delivering and tracking viral invitational content |
US9588675B2 (en) | 2013-03-15 | 2017-03-07 | Google Inc. | Document scale and position optimization |
US10467659B2 (en) | 2016-08-03 | 2019-11-05 | Mediamath, Inc. | Methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platform |
US10354276B2 (en) | 2017-05-17 | 2019-07-16 | Mediamath, Inc. | Systems, methods, and devices for decreasing latency and/or preventing data leakage due to advertisement insertion |
US10678818B2 (en) | 2018-01-03 | 2020-06-09 | Snap Inc. | Tag distribution visualization system |
US11348142B2 (en) | 2018-02-08 | 2022-05-31 | Mediamath, Inc. | Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments |
US11182829B2 (en) | 2019-09-23 | 2021-11-23 | Mediamath, Inc. | Systems, methods, and devices for digital advertising ecosystems implementing content delivery networks utilizing edge computing |
Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6434614B1 (en) * | 1998-05-29 | 2002-08-13 | Nielsen Media Research, Inc. | Tracking of internet advertisements using banner tags |
Family Cites Families (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20070038614A1 (en) * | 2005-08-10 | 2007-02-15 | Guha Ramanathan V | Generating and presenting advertisements based on context data for programmable search engines |
US20060026060A1 (en) * | 2004-07-30 | 2006-02-02 | Collins Robert J | System and method for provision of advertiser services including client application |
US7949561B2 (en) * | 2004-08-20 | 2011-05-24 | Marketing Evolution | Method for determining advertising effectiveness |
US9558498B2 (en) * | 2005-07-29 | 2017-01-31 | Excalibur Ip, Llc | System and method for advertisement management |
US10380602B2 (en) * | 2005-12-24 | 2019-08-13 | Rich Media Club, Llc | System and method for creation, distribution and tracking of advertising via electronic networks |
-
2007
- 2007-12-17 AU AU2007362608A patent/AU2007362608B2/en not_active Ceased
- 2007-12-17 WO PCT/US2007/087824 patent/WO2009078861A1/en active Application Filing
- 2007-12-17 EP EP07869392A patent/EP2223271A4/en not_active Ceased
Patent Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6434614B1 (en) * | 1998-05-29 | 2002-08-13 | Nielsen Media Research, Inc. | Tracking of internet advertisements using banner tags |
Non-Patent Citations (1)
Title |
---|
See also references of WO2009078861A1 * |
Also Published As
Publication number | Publication date |
---|---|
WO2009078861A1 (en) | 2009-06-25 |
AU2007362608A1 (en) | 2009-06-25 |
AU2007362608B2 (en) | 2014-01-09 |
EP2223271A1 (en) | 2010-09-01 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
17P | Request for examination filed |
Effective date: 20100628 |
|
AK | Designated contracting states |
Kind code of ref document: A1 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR |
|
AX | Request for extension of the european patent |
Extension state: AL BA HR MK RS |
|
DAX | Request for extension of the european patent (deleted) | ||
A4 | Supplementary search report drawn up and despatched |
Effective date: 20120716 |
|
RIC1 | Information provided on ipc code assigned before grant |
Ipc: G06Q 30/00 20120101AFI20120710BHEP |
|
17Q | First examination report despatched |
Effective date: 20120816 |
|
REG | Reference to a national code |
Ref country code: DE Ref legal event code: R003 |
|
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION HAS BEEN REFUSED |
|
18R | Application refused |
Effective date: 20140204 |
|
P01 | Opt-out of the competence of the unified patent court (upc) registered |
Effective date: 20230519 |