EP2170729A1 - Package and merchandising system - Google Patents

Package and merchandising system

Info

Publication number
EP2170729A1
EP2170729A1 EP08763458A EP08763458A EP2170729A1 EP 2170729 A1 EP2170729 A1 EP 2170729A1 EP 08763458 A EP08763458 A EP 08763458A EP 08763458 A EP08763458 A EP 08763458A EP 2170729 A1 EP2170729 A1 EP 2170729A1
Authority
EP
European Patent Office
Prior art keywords
package
power
display element
profile
power receiving
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP08763458A
Other languages
German (de)
French (fr)
Other versions
EP2170729B1 (en
Inventor
Michael G. Ferrari
Thomas Hugh Daugherty
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Procter and Gamble Co
Original Assignee
Procter and Gamble Co
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Procter and Gamble Co filed Critical Procter and Gamble Co
Priority to PL08763458T priority Critical patent/PL2170729T3/en
Publication of EP2170729A1 publication Critical patent/EP2170729A1/en
Application granted granted Critical
Publication of EP2170729B1 publication Critical patent/EP2170729B1/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/208—Electronic labels, Labels integrating electronic displays
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators
    • B65D2203/12—Audible, olfactory or visual signalling means

Definitions

  • a package comprises a package wall, a display element integral to the package wall and visible from the exterior of the package.
  • the package further comprises a power receiving element operably connected to the display element.
  • the display element changes a characteristic according to a first characteristic change profile received from the power receiving element.
  • a product merchandising system comprises a sensor disposed to detect the presence of a target.
  • the sensor provides an output upon detecting the target.
  • the system also includes a package comprising a package wall, a display element integral to the package wall and visible from the exterior of the package, and a power receiving element integral to the package and operably connected to the display element.
  • the system includes a power distribution element, and a controller.
  • the controller is operably connected to the sensor and to the power distribution element.
  • the controller receives the output of the sensor as an input and provides an output profile to the power distribution element.
  • the power distribution element receives the output profile from the controller and provides a power profile to the power receiving element.
  • Figure 1 provides a schematic perspective view of a package according to one embodiment of the invention.
  • Figure 2 provides a schematic illustration of a merchandising system according to one embodiment of the invention.
  • a package 100 comprises a package wall 110.
  • the package 100 may comprise a plurality of package walls 110.
  • the package may be formed from any packaging materials as these are known in the art.
  • Exemplary packaging material include: paperboard and corrugated paperboard, metal foils, polymeric materials, wood, metallocene films and composite material formed from combinations thereof.
  • the package wall 110 includes a display element 120.
  • Exemplary display elements 120 include electroluminescent elements organic light emitting diodes, thermo chromic elements and combinations of these.
  • the display element may comprise elements printed upon the package wall 110 or upon a label affixed to the package wall 1 lO.The disposition of display element 120 makes it visible from the exterior of the package 100.
  • the display element may comprise a portion of an exterior surface of the package 100, or the nature of the package 100 may permit the viewing of the display element 120 disposed upon an interior surface of the package via a transparent or semi-transparent exterior surface of the package 100.
  • a transparent or semi-transparent surface may comprise all or only a portion of one or more exterior surfaces of the package 100.
  • the display element 120 may comprise an indicia or a portion of an indicia.
  • the display element may serve as an outline or penumbra of an indicia or a portion of an indicia.
  • the indicia may comprise text or graphics and may relate to the package contents of to other items.
  • the indicia may be printed upon the package, molded into the wall of the package, or otherwise formed into the package wall as is known in the art.
  • the indicia may comprise branding information associated with the package contents or associated with a co-marketing effort.
  • the indicia may be associated with a product attribute or with a product performance attribute.
  • Exemplary product attributes include textual descriptors such as new, better, stronger, whiter, more concentrated, fat free, caffeine free, less calories, and flavor indicators.
  • Exemplary product performance attributes include textual descriptors, cleans, brightens, whitens, colors, instant, long lasting, and permanent. Graphical illustrations of the above delineated descriptors are also considered indicia.
  • Display element 120 may comprise all or part of any of the indicia described above.
  • Display element 120 may comprise a penumbra adjacent to or near the described indicia to outline or highlight the indicia.
  • the package 100 further comprises a power receiving element 130.
  • Power receiving element 130 is operably connected to the display element.
  • the display element 120 changes a characteristic according to a power profile received from the power receiving element 130.
  • the power profile produces a characteristic change in the display element 120 and may be considered a characteristic change profile.
  • the package 100 may comprise multiple display elements 120 and multiple power receiving elements 130.
  • a single power receiving element 130 may provide a characteristic change profile to one or more of the display elements 120.
  • Multiple respective power profiles may be provided to the package 100 via the respective power receiving elements 130.
  • the receipt of respective characteristic change profiles may enable the package display elements to change characteristics according to a predetermined pattern or according to a randomized pattern due to the provision of a sequence of power profiles.
  • the characteristic change of the display element 120 may comprise a change in the luminosity, color, or both, of the display element 120. In one embodiment, at least a portion of display element 120 changes from a first color to a second color according to the characteristic change profile.
  • the package 100 comprises an integral power source (not shown). The power source (not shown) provides power to the power receiving element 130 and thereby to the display element 120. Solar panels and chemical battery cells are exemplary integral power elements (not shown).
  • the package 100 comprises a control element 150.
  • the control element 150 is operably connected between the power receiving element 130 and the display element 120.
  • the control element 150 comprises a control circuit which may alter a characteristic change profile received from the power receiving element 130.
  • the control element 150 provides a characteristic change profile to the display element 120 in response to power received from the power receiving element 130.
  • the power received may be represented by an idealized step function wherein the power is intended to either be on or off. This received power is subsequently modified by the control element to provide a characteristic modifying profile to the display element 120.
  • Exemplary profiles include, sinusoidal, saw-tooth, a segmented step function to alternate between providing and denying power transfer and other control signal patterns as are known in the art.
  • control element 150 provides a plurality of profiles to a plurality of display elements 120 to orchestrate a series of characteristic changes in the package.
  • the package 100 may comprise a portion of a merchandising system 1000.
  • the system 1000 may further comprise a sensor 200 to provide a signal according to the presence of a shopper in a predetermined location relative to a package display area.
  • Exemplary sensors 200 include, retro- reflective and through beam electromagnetic sensors, induction loop sensors to detect the presence of a metal shopping cart, load cell based sensors to detect the weight of a shopper at a particular location and other sensors as are known in the art.
  • the system 1000 comprises at least one power distribution element 300 disposed to transfer power to one or more packages 100 arrayed adjacent to the power distribution element 300.
  • the power transfer may be via induction, conduction, acoustic energy transfer, radiative energy transfer, and other energy transfer means as are known in the art.
  • the system 1000 comprises a plurality of power distribution elements 300.
  • the system provides a plurality of power profiles to the package 100. Each respective power profile is provided via a respective power distribution element 300.
  • the system 1000 comprises a controller 400.
  • the controller 400 is disposed to accept a signal from the sensor 200 relating to the presence of a shopper.
  • the controller 400 may provide one or more output profiles to the power distribution element 300 according to the sensor signal.
  • the controller 400 may comprise one or more profile programs which serve as a basis for the output profiles provided by the controller 400.
  • the respective programmed profiles may be provided as outputs according to the nature of the input signal and by providing input signal s from a plurality of sensors 200 according to varying environmental conditions, the controller 400 may provide environmentally sensitive output profiles to the power distribution element 300.
  • Each of the respective power distribution elements 300 may be disposed at a separate discrete location.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Display Racks (AREA)
  • Distribution Board (AREA)
  • Installation Of Indoor Wiring (AREA)
  • Cartons (AREA)
  • Catching Or Destruction (AREA)
  • Table Devices Or Equipment (AREA)

Abstract

A package and product merchandising system comprising the package. The package includes a package wall which in turn includes a display element visible from the exterior of the package. The package includes a power receiving element operably connected to the display element. The system includes a sensor, a power distribution element, and a controller, operably connected to each of the sensor and to the power distribution element. The controller receives an output of the sensor as an input and provides a first output profile to the power distribution element, the power distribution element receives the output profile from the controller and provides a power profile to the power receiving element. The power receiving element provides a characteristic change profile to the display element. The display element changes at least one characteristic in response to the characteristic change profile.

Description

PACKAGE AND MERCHANDISING SYSTEM
FIELD OF THE INVENTION A product package used for merchandising the product and a system incorporating the package. Particularly, a package and merchandising system for interactive shopping environments.
BACKGROUND OF THE INVENTION The volume of different products offered in any product category challenges marketers to find ways of obtaining the attention of potential purchasers. Labels, colors, shapes and other package attributes are well known tools for passively attracting the attention of a shopper. What is desired is an active system for drawing the attention of a shopper to the offerings of the marketer.
SUMMARY OF THE INVENTION
In one aspect, a package comprises a package wall, a display element integral to the package wall and visible from the exterior of the package. The package further comprises a power receiving element operably connected to the display element. The display element changes a characteristic according to a first characteristic change profile received from the power receiving element.
In another aspect, a product merchandising system comprises a sensor disposed to detect the presence of a target. The sensor provides an output upon detecting the target. The system also includes a package comprising a package wall, a display element integral to the package wall and visible from the exterior of the package, and a power receiving element integral to the package and operably connected to the display element. The system includes a power distribution element, and a controller. The controller is operably connected to the sensor and to the power distribution element. The controller receives the output of the sensor as an input and provides an output profile to the power distribution element. The power distribution element receives the output profile from the controller and provides a power profile to the power receiving element. BRIEF DESCRIPTION OF THE DRAWINGS
Figure 1 provides a schematic perspective view of a package according to one embodiment of the invention.
Figure 2 provides a schematic illustration of a merchandising system according to one embodiment of the invention.
DETAILED DESCRIPTION OF THE INVENTION
As illustrated in the figure, a package 100 comprises a package wall 110. The package 100 may comprise a plurality of package walls 110. The package may be formed from any packaging materials as these are known in the art. Exemplary packaging material include: paperboard and corrugated paperboard, metal foils, polymeric materials, wood, metallocene films and composite material formed from combinations thereof. The package wall 110 includes a display element 120. Exemplary display elements 120 include electroluminescent elements organic light emitting diodes, thermo chromic elements and combinations of these. The display element may comprise elements printed upon the package wall 110 or upon a label affixed to the package wall 1 lO.The disposition of display element 120 makes it visible from the exterior of the package 100. The display element may comprise a portion of an exterior surface of the package 100, or the nature of the package 100 may permit the viewing of the display element 120 disposed upon an interior surface of the package via a transparent or semi-transparent exterior surface of the package 100. A transparent or semi-transparent surface may comprise all or only a portion of one or more exterior surfaces of the package 100.
The display element 120 may comprise an indicia or a portion of an indicia. The display element may serve as an outline or penumbra of an indicia or a portion of an indicia. The indicia may comprise text or graphics and may relate to the package contents of to other items. The indicia may be printed upon the package, molded into the wall of the package, or otherwise formed into the package wall as is known in the art. The indicia may comprise branding information associated with the package contents or associated with a co-marketing effort. The indicia may be associated with a product attribute or with a product performance attribute. Exemplary product attributes include textual descriptors such as new, better, stronger, whiter, more concentrated, fat free, caffeine free, less calories, and flavor indicators. Exemplary product performance attributes include textual descriptors, cleans, brightens, whitens, colors, instant, long lasting, and permanent. Graphical illustrations of the above delineated descriptors are also considered indicia. Display element 120 may comprise all or part of any of the indicia described above. Display element 120 may comprise a penumbra adjacent to or near the described indicia to outline or highlight the indicia.
The package 100 further comprises a power receiving element 130. Power receiving element 130 is operably connected to the display element. The display element 120 changes a characteristic according to a power profile received from the power receiving element 130. The power profile produces a characteristic change in the display element 120 and may be considered a characteristic change profile.
The package 100 may comprise multiple display elements 120 and multiple power receiving elements 130. A single power receiving element 130 may provide a characteristic change profile to one or more of the display elements 120. Multiple respective power profiles may be provided to the package 100 via the respective power receiving elements 130. The receipt of respective characteristic change profiles may enable the package display elements to change characteristics according to a predetermined pattern or according to a randomized pattern due to the provision of a sequence of power profiles.
The characteristic change of the display element 120 may comprise a change in the luminosity, color, or both, of the display element 120. In one embodiment, at least a portion of display element 120 changes from a first color to a second color according to the characteristic change profile. In one embodiment the package 100 comprises an integral power source (not shown). The power source (not shown) provides power to the power receiving element 130 and thereby to the display element 120. Solar panels and chemical battery cells are exemplary integral power elements (not shown).
In one embodiment the package 100 comprises a control element 150. The control element 150 is operably connected between the power receiving element 130 and the display element 120. The control element 150 comprises a control circuit which may alter a characteristic change profile received from the power receiving element 130. In one embodiment the control element 150 provides a characteristic change profile to the display element 120 in response to power received from the power receiving element 130. In this embodiment the power received may be represented by an idealized step function wherein the power is intended to either be on or off. This received power is subsequently modified by the control element to provide a characteristic modifying profile to the display element 120. Exemplary profiles include, sinusoidal, saw-tooth, a segmented step function to alternate between providing and denying power transfer and other control signal patterns as are known in the art.
In one embodiment the control element 150 provides a plurality of profiles to a plurality of display elements 120 to orchestrate a series of characteristic changes in the package. The package 100 may comprise a portion of a merchandising system 1000. The system 1000 may further comprise a sensor 200 to provide a signal according to the presence of a shopper in a predetermined location relative to a package display area. Exemplary sensors 200 include, retro- reflective and through beam electromagnetic sensors, induction loop sensors to detect the presence of a metal shopping cart, load cell based sensors to detect the weight of a shopper at a particular location and other sensors as are known in the art.
The system 1000 comprises at least one power distribution element 300 disposed to transfer power to one or more packages 100 arrayed adjacent to the power distribution element 300. The power transfer may be via induction, conduction, acoustic energy transfer, radiative energy transfer, and other energy transfer means as are known in the art. In one embodiment the system 1000 comprises a plurality of power distribution elements 300. In this embodiment, the system provides a plurality of power profiles to the package 100. Each respective power profile is provided via a respective power distribution element 300.
In one embodiment the system 1000 comprises a controller 400. The controller 400 is disposed to accept a signal from the sensor 200 relating to the presence of a shopper. The controller 400 may provide one or more output profiles to the power distribution element 300 according to the sensor signal. The controller 400 may comprise one or more profile programs which serve as a basis for the output profiles provided by the controller 400. The respective programmed profiles may be provided as outputs according to the nature of the input signal and by providing input signal s from a plurality of sensors 200 according to varying environmental conditions, the controller 400 may provide environmentally sensitive output profiles to the power distribution element 300. Each of the respective power distribution elements 300 may be disposed at a separate discrete location.
The dimensions and values disclosed herein are not to be understood as being strictly limited to the exact numerical values recited. Instead, unless otherwise specified, each such dimension is intended to mean both the recited value and a functionally equivalent range surrounding that value. For example, a dimension disclosed as "40 mm" is intended to mean "about 40 mm." All documents cited in the Detailed Description of the Invention are, in relevant part, incorporated herein by reference; the citation of any document is not to be construed as an admission that it is prior art with respect to the present invention. To the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of the same term in a document incorporated by reference, the meaning or definition assigned to that term in this document shall govern.
While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.

Claims

CLAIMSWhat is claimed is:
1. A package comprising: a) a package wall, b) a display element integral to the package wall and visible from the exterior of the package, and c) a power receiving element operably connected to the display element, wherein the display element changes a characteristic according to a first characteristic change profile received from the power receiving element.
2. The package according to claim 1, wherein the display element comprises a portion of an indicia.
3. The package according to claim 1, wherein the display element outlines at least a portion of an indicia.
4. The package according to claim 1, wherein the appearance of at least a portion of the display element changes from a first color to a second color in response to changes in power from the power receiving element.
5. The package according to claim 1, wherein the display element is associated with a product attribute.
6. The package according to claim 1, further comprising a power source element operably connected to the power receiving element.
7. The package according to claim 1, further comprising a control circuit integral to a package wall, the control circuit operably connected between the power receiving element and the display element, wherein the control circuit profiles the change in characteristic of the display element upon receiving power from the power receiving element.
8. The package according to claim 1, comprising a second display element, wherein the second display element changes a characteristic in response to changes in power received from the power receiving element according to a second characteristic change profile.
9. A product merchandising system comprising: a) a sensor disposed to detect the presence of a target, the sensor providing an output upon such detection; b) a package comprising: i) a package wall, ii) a display element integral to the package wall and visible from the exterior of the package, and iii) a power receiving element integral to the package and operably connected to the display element, c) a power distribution element, and d) a controller, operably connected to the sensor and to the power distribution element, wherein the controller receives the output of the sensor as an input and provides a first output profile to the power distribution element, the power distribution element receives the output profile from the controller and provides a power profile to the power receiving element.
10. The product merchandising system according to claim 9, wherein power is conducted from the power distribution element to the power receiving element.
11. The product merchandising system according to claim 9, wherein power is induced in the power receiving element by the power distribution element.
12. The product merchandising system according to claim 9, wherein the power distribution element is operably connected to the package at a first locations, the system further comprising a secondary power distribution element operably connected to the package at a second location.
13. The product merchandising system according to claim 9, wherein the package comprises a second display element.
14. The product merchandising system according to claim 9, wherein the controller provides a second output profile, the first profile altering the appearance of the first display element and the second profile altering the appearance of the second display element.
15. A product merchandising system according to claim 9, wherein the display element comprises an indicia; and, wherein the controller receives the output of the sensor as an input and provides a characteristic change output profile to the power distribution element, wherein the power distribution element receives the output profile from the controller and provides power to the power receiving element according to the output profile, the display element receives power from the power receiving element according to the output profile, changes a characteristic according to the received profile.
EP08763458A 2007-07-02 2008-07-02 Package and merchandising system Active EP2170729B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PL08763458T PL2170729T3 (en) 2007-07-02 2008-07-02 Package and merchandising system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/824,704 US20090008275A1 (en) 2007-07-02 2007-07-02 Package and merchandising system
PCT/IB2008/052670 WO2009004591A1 (en) 2007-07-02 2008-07-02 Package and merchandising system

Publications (2)

Publication Number Publication Date
EP2170729A1 true EP2170729A1 (en) 2010-04-07
EP2170729B1 EP2170729B1 (en) 2011-06-08

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Family Applications (1)

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Country Status (8)

Country Link
US (1) US20090008275A1 (en)
EP (1) EP2170729B1 (en)
JP (1) JP5140725B2 (en)
AT (1) ATE512088T1 (en)
CA (1) CA2690046C (en)
ES (1) ES2367830T3 (en)
PL (1) PL2170729T3 (en)
WO (1) WO2009004591A1 (en)

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