EP2165437A4 - Presenting content to a mobile communication facility based on contextual and behaviorial data relating to a portion of a mobile content - Google Patents

Presenting content to a mobile communication facility based on contextual and behaviorial data relating to a portion of a mobile content

Info

Publication number
EP2165437A4
EP2165437A4 EP08796001A EP08796001A EP2165437A4 EP 2165437 A4 EP2165437 A4 EP 2165437A4 EP 08796001 A EP08796001 A EP 08796001A EP 08796001 A EP08796001 A EP 08796001A EP 2165437 A4 EP2165437 A4 EP 2165437A4
Authority
EP
European Patent Office
Prior art keywords
content
mobile
contextual
data relating
communication facility
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP08796001A
Other languages
German (de)
French (fr)
Other versions
EP2165437A2 (en
Inventor
Jorey Ramer
Adam Soroca
Dennis Doughty
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Jump Tap Inc
Original Assignee
Jump Tap Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/928,847 external-priority patent/US20080214204A1/en
Priority claimed from US11/929,016 external-priority patent/US8666376B2/en
Priority claimed from US11/928,877 external-priority patent/US20080214149A1/en
Priority claimed from US11/929,308 external-priority patent/US8195133B2/en
Priority claimed from US11/929,171 external-priority patent/US20080214154A1/en
Priority claimed from US11/928,937 external-priority patent/US8027879B2/en
Priority claimed from US11/929,081 external-priority patent/US8290810B2/en
Priority claimed from US11/928,990 external-priority patent/US8660891B2/en
Priority claimed from US11/929,129 external-priority patent/US20080214153A1/en
Priority claimed from US11/929,039 external-priority patent/US20080215429A1/en
Priority claimed from US11/928,909 external-priority patent/US20080270220A1/en
Priority claimed from US11/928,960 external-priority patent/US8989718B2/en
Priority claimed from US11/929,096 external-priority patent/US20090234745A1/en
Priority claimed from US11/929,272 external-priority patent/US20080214155A1/en
Priority claimed from US11/929,253 external-priority patent/US20090029687A1/en
Priority claimed from US11/929,059 external-priority patent/US20080214151A1/en
Priority claimed from US11/929,105 external-priority patent/US20080214152A1/en
Priority claimed from US11/928,819 external-priority patent/US20080214148A1/en
Priority claimed from US11/929,297 external-priority patent/US20080215623A1/en
Priority claimed from US11/929,148 external-priority patent/US20080215557A1/en
Application filed by Jump Tap Inc filed Critical Jump Tap Inc
Publication of EP2165437A2 publication Critical patent/EP2165437A2/en
Publication of EP2165437A4 publication Critical patent/EP2165437A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Mobile Radio Communication Systems (AREA)
EP08796001A 2007-06-25 2008-06-25 Presenting content to a mobile communication facility based on contextual and behaviorial data relating to a portion of a mobile content Withdrawn EP2165437A4 (en)

Applications Claiming Priority (25)

Application Number Priority Date Filing Date Title
US94613207P 2007-06-25 2007-06-25
US96818807P 2007-08-27 2007-08-27
US11/929,308 US8195133B2 (en) 2005-09-14 2007-10-30 Mobile dynamic advertisement creation and placement
US11/929,171 US20080214154A1 (en) 2005-11-01 2007-10-30 Associating mobile and non mobile web content
US11/928,937 US8027879B2 (en) 2005-11-05 2007-10-30 Exclusivity bidding for mobile sponsored content
US11/929,081 US8290810B2 (en) 2005-09-14 2007-10-30 Realtime surveying within mobile sponsored content
US11/928,990 US8660891B2 (en) 2005-11-01 2007-10-30 Interactive mobile advertisement banners
US11/929,129 US20080214153A1 (en) 2005-09-14 2007-10-30 Mobile User Profile Creation based on User Browse Behaviors
US11/929,039 US20080215429A1 (en) 2005-11-01 2007-10-30 Using a mobile communication facility for offline ad searching
US11/928,877 US20080214149A1 (en) 2005-09-14 2007-10-30 Using wireless carrier data to influence mobile search results
US11/928,960 US8989718B2 (en) 2005-09-14 2007-10-30 Idle screen advertising
US11/928,847 US20080214204A1 (en) 2005-11-01 2007-10-30 Similarity based location mapping of mobile comm facility users
US11/929,272 US20080214155A1 (en) 2005-11-01 2007-10-30 Integrating subscription content into mobile search results
US11/929,096 US20090234745A1 (en) 2005-11-05 2007-10-30 Methods and systems for mobile coupon tracking
US11/929,059 US20080214151A1 (en) 2005-09-14 2007-10-30 Methods and systems for mobile coupon placement
US11/929,105 US20080214152A1 (en) 2005-09-14 2007-10-30 Methods and systems of mobile dynamic content presentation
US11/928,819 US20080214148A1 (en) 2005-11-05 2007-10-30 Targeting mobile sponsored content within a social network
US11/929,297 US20080215623A1 (en) 2005-09-14 2007-10-30 Mobile communication facility usage and social network creation
US11/929,148 US20080215557A1 (en) 2005-11-05 2007-10-30 Methods and systems of mobile query classification
US11/929,253 US20090029687A1 (en) 2005-09-14 2007-10-30 Combining mobile and transcoded content in a mobile search result
US11/929,016 US8666376B2 (en) 2005-09-14 2007-10-30 Location based mobile shopping affinity program
US11/928,909 US20080270220A1 (en) 2005-11-05 2007-10-30 Embedding a nonsponsored mobile content within a sponsored mobile content
US3761708P 2008-03-18 2008-03-18
US5202408P 2008-05-09 2008-05-09
PCT/US2008/068108 WO2009002999A2 (en) 2007-06-25 2008-06-25 Presenting content to a mobile communication facility based on contextual and behaviorial data relating to a portion of a mobile content

Publications (2)

Publication Number Publication Date
EP2165437A2 EP2165437A2 (en) 2010-03-24
EP2165437A4 true EP2165437A4 (en) 2012-02-29

Family

ID=40186265

Family Applications (1)

Application Number Title Priority Date Filing Date
EP08796001A Withdrawn EP2165437A4 (en) 2007-06-25 2008-06-25 Presenting content to a mobile communication facility based on contextual and behaviorial data relating to a portion of a mobile content

Country Status (3)

Country Link
EP (1) EP2165437A4 (en)
JP (1) JP2010531626A (en)
WO (1) WO2009002999A2 (en)

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US8238888B2 (en) 2006-09-13 2012-08-07 Jumptap, Inc. Methods and systems for mobile coupon placement
US8819659B2 (en) 2005-09-14 2014-08-26 Millennial Media, Inc. Mobile search service instant activation
US8302030B2 (en) 2005-09-14 2012-10-30 Jumptap, Inc. Management of multiple advertising inventories using a monetization platform
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US8311888B2 (en) 2005-09-14 2012-11-13 Jumptap, Inc. Revenue models associated with syndication of a behavioral profile using a monetization platform
US20110313853A1 (en) 2005-09-14 2011-12-22 Jorey Ramer System for targeting advertising content to a plurality of mobile communication facilities
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US8364521B2 (en) 2005-09-14 2013-01-29 Jumptap, Inc. Rendering targeted advertisement on mobile communication facilities
US8027879B2 (en) 2005-11-05 2011-09-27 Jumptap, Inc. Exclusivity bidding for mobile sponsored content
US9201979B2 (en) 2005-09-14 2015-12-01 Millennial Media, Inc. Syndication of a behavioral profile associated with an availability condition using a monetization platform
US10911894B2 (en) 2005-09-14 2021-02-02 Verizon Media Inc. Use of dynamic content generation parameters based on previous performance of those parameters
US10038756B2 (en) 2005-09-14 2018-07-31 Millenial Media LLC Managing sponsored content based on device characteristics
US7752209B2 (en) 2005-09-14 2010-07-06 Jumptap, Inc. Presenting sponsored content on a mobile communication facility
US8209344B2 (en) 2005-09-14 2012-06-26 Jumptap, Inc. Embedding sponsored content in mobile applications
US7660581B2 (en) 2005-09-14 2010-02-09 Jumptap, Inc. Managing sponsored content based on usage history
US8812526B2 (en) 2005-09-14 2014-08-19 Millennial Media, Inc. Mobile content cross-inventory yield optimization
US10592930B2 (en) 2005-09-14 2020-03-17 Millenial Media, LLC Syndication of a behavioral profile using a monetization platform
US8660891B2 (en) 2005-11-01 2014-02-25 Millennial Media Interactive mobile advertisement banners
US7912458B2 (en) 2005-09-14 2011-03-22 Jumptap, Inc. Interaction analysis and prioritization of mobile content
US8666376B2 (en) 2005-09-14 2014-03-04 Millennial Media Location based mobile shopping affinity program
US8131271B2 (en) 2005-11-05 2012-03-06 Jumptap, Inc. Categorization of a mobile user profile based on browse behavior
US7769764B2 (en) 2005-09-14 2010-08-03 Jumptap, Inc. Mobile advertisement syndication
US8805339B2 (en) 2005-09-14 2014-08-12 Millennial Media, Inc. Categorization of a mobile user profile based on browse and viewing behavior
US8688671B2 (en) 2005-09-14 2014-04-01 Millennial Media Managing sponsored content based on geographic region
US9703892B2 (en) 2005-09-14 2017-07-11 Millennial Media Llc Predictive text completion for a mobile communication facility
US9076175B2 (en) 2005-09-14 2015-07-07 Millennial Media, Inc. Mobile comparison shopping
US8832100B2 (en) 2005-09-14 2014-09-09 Millennial Media, Inc. User transaction history influenced search results
US7702318B2 (en) 2005-09-14 2010-04-20 Jumptap, Inc. Presentation of sponsored content based on mobile transaction event
US7577665B2 (en) 2005-09-14 2009-08-18 Jumptap, Inc. User characteristic influenced search results
US8195133B2 (en) 2005-09-14 2012-06-05 Jumptap, Inc. Mobile dynamic advertisement creation and placement
US8989718B2 (en) 2005-09-14 2015-03-24 Millennial Media, Inc. Idle screen advertising
US8290810B2 (en) 2005-09-14 2012-10-16 Jumptap, Inc. Realtime surveying within mobile sponsored content
US8229914B2 (en) 2005-09-14 2012-07-24 Jumptap, Inc. Mobile content spidering and compatibility determination
US8156128B2 (en) 2005-09-14 2012-04-10 Jumptap, Inc. Contextual mobile content placement on a mobile communication facility
US8615719B2 (en) 2005-09-14 2013-12-24 Jumptap, Inc. Managing sponsored content for delivery to mobile communication facilities
US7676394B2 (en) 2005-09-14 2010-03-09 Jumptap, Inc. Dynamic bidding and expected value
US8364540B2 (en) 2005-09-14 2013-01-29 Jumptap, Inc. Contextual targeting of content using a monetization platform
US8175585B2 (en) 2005-11-05 2012-05-08 Jumptap, Inc. System for targeting advertising content to a plurality of mobile communication facilities
US9996845B2 (en) 2009-03-03 2018-06-12 Google Llc Bidding on users
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US20120159341A1 (en) * 2010-12-21 2012-06-21 Microsoft Corporation Interactions with contextual and task-based computing environments
US8788327B2 (en) 2011-01-19 2014-07-22 Google Inc. Local ad serving
US20120259854A1 (en) * 2011-04-11 2012-10-11 Google Inc. Conversion Path Based Segmentation
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US9268857B2 (en) * 2011-06-03 2016-02-23 Facebook, Inc. Suggesting search results to users before receiving any search query from the users
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US8655907B2 (en) 2011-07-18 2014-02-18 Google Inc. Multi-channel conversion path position reporting
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Also Published As

Publication number Publication date
WO2009002999A2 (en) 2008-12-31
WO2009002999A3 (en) 2009-02-26
EP2165437A2 (en) 2010-03-24
JP2010531626A (en) 2010-09-24

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AX Request for extension of the european patent

Extension state: AL BA MK RS

RIN1 Information on inventor provided before grant (corrected)

Inventor name: DOUGHTY, DENNIS

Inventor name: SOROCA, ADAM

Inventor name: RAMER, JOREY

A4 Supplementary search report drawn up and despatched

Effective date: 20120131

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