EP2147514A4 - Procédé et système de mesure d'audience et de ciblage multimédia - Google Patents

Procédé et système de mesure d'audience et de ciblage multimédia

Info

Publication number
EP2147514A4
EP2147514A4 EP08748321A EP08748321A EP2147514A4 EP 2147514 A4 EP2147514 A4 EP 2147514A4 EP 08748321 A EP08748321 A EP 08748321A EP 08748321 A EP08748321 A EP 08748321A EP 2147514 A4 EP2147514 A4 EP 2147514A4
Authority
EP
European Patent Office
Prior art keywords
audience measurement
targeting media
targeting
media
audience
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP08748321A
Other languages
German (de)
English (en)
Other versions
EP2147514A1 (fr
Inventor
Shahzad Alam Malik
Haroon Fayyaz Mirza
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Intel Corp
Original Assignee
Intel Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/037,792 external-priority patent/US20090217315A1/en
Application filed by Intel Corp filed Critical Intel Corp
Publication of EP2147514A1 publication Critical patent/EP2147514A1/fr
Publication of EP2147514A4 publication Critical patent/EP2147514A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T7/00—Image analysis
    • G06T7/20—Analysis of motion
    • G06T7/246—Analysis of motion using feature-based methods, e.g. the tracking of corners or segments
    • G06T7/248—Analysis of motion using feature-based methods, e.g. the tracking of corners or segments involving reference images or patches
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005—Signs associated with a sensor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/4223—Cameras
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/10—Image acquisition modality
    • G06T2207/10016—Video; Image sequence
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
    • G06T2207/30196—Human being; Person
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
    • G06T2207/30196—Human being; Person
    • G06T2207/30201—Face
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/30—Subject of image; Context of image processing
    • G06T2207/30232—Surveillance

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • Social Psychology (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computing Systems (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Game Theory and Decision Science (AREA)
  • Oral & Maxillofacial Surgery (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
EP08748321A 2007-05-15 2008-05-15 Procédé et système de mesure d'audience et de ciblage multimédia Withdrawn EP2147514A4 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US92445107P 2007-05-15 2007-05-15
US12/037,792 US20090217315A1 (en) 2008-02-26 2008-02-26 Method and system for audience measurement and targeting media
PCT/CA2008/000938 WO2008138144A1 (fr) 2007-05-15 2008-05-15 Procédé et système de mesure d'audience et de ciblage multimédia

Publications (2)

Publication Number Publication Date
EP2147514A1 EP2147514A1 (fr) 2010-01-27
EP2147514A4 true EP2147514A4 (fr) 2012-12-12

Family

ID=40001651

Family Applications (1)

Application Number Title Priority Date Filing Date
EP08748321A Withdrawn EP2147514A4 (fr) 2007-05-15 2008-05-15 Procédé et système de mesure d'audience et de ciblage multimédia

Country Status (3)

Country Link
EP (1) EP2147514A4 (fr)
CA (1) CA2687348A1 (fr)
WO (1) WO2008138144A1 (fr)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9990651B2 (en) 2010-11-17 2018-06-05 Amobee, Inc. Method and apparatus for selective delivery of ads based on factors including site clustering
WO2013059843A2 (fr) * 2011-10-19 2013-04-25 Steven Mark Levinsohn Système et procédé de facturation d'un panneau d'affichage publicitaire
BR112015014920A2 (pt) 2012-12-19 2017-07-11 Fanpics Llc método para fornecer uma imagem de participantes em um evento, sistema de serviço de imageamento e método para propiciar desenvolvimento colaborativo para a segurança em um evento
GB201314636D0 (en) 2013-08-15 2013-10-02 Realeyes Data Services Ltd Method of collecting computer user data
CA2951549A1 (fr) * 2014-06-09 2015-12-17 Atomic Reach Inc. Systeme et procede destines a un apport, une notation et une distribution de contenus
EP3051810B1 (fr) * 2015-01-30 2021-06-30 Nokia Technologies Oy Surveillance
US10692112B2 (en) * 2016-06-28 2020-06-23 International Business Machines Corporation Display control system, method, recording medium and display apparatus network
US11188944B2 (en) 2017-12-04 2021-11-30 At&T Intellectual Property I, L.P. Apparatus and methods for adaptive signage
US11455649B2 (en) * 2017-12-06 2022-09-27 Sensormatic Electronics, LLC Dynamically changing a tag's displayed content responsive to an individual's proximity thereto

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030088832A1 (en) * 2001-11-02 2003-05-08 Eastman Kodak Company Method and apparatus for automatic selection and presentation of information
US20050038749A1 (en) * 2001-12-21 2005-02-17 Fitch Stephan J Method, system and apparatus for media distribution and viewing verification
US6873710B1 (en) * 2000-06-27 2005-03-29 Koninklijke Philips Electronics N.V. Method and apparatus for tuning content of information presented to an audience
US20050080671A1 (en) * 1999-12-17 2005-04-14 Giraud Stephen G. Interactive promotional information communicating system
EP1557810A2 (fr) * 2004-01-23 2005-07-27 Sony United Kingdom Limited Dispositif d'affichage
EP1582965A1 (fr) * 2004-04-01 2005-10-05 Sony Deutschland Gmbh Système de traitement de données multimédia commandé par l'émotion

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CA2509644A1 (fr) * 2002-12-11 2004-06-24 Nielsen Media Research, Inc. Detection d'une composition d'une audience
US7483975B2 (en) * 2004-03-26 2009-01-27 Arbitron, Inc. Systems and methods for gathering data concerning usage of media data
US20070271580A1 (en) * 2006-05-16 2007-11-22 Bellsouth Intellectual Property Corporation Methods, Apparatus and Computer Program Products for Audience-Adaptive Control of Content Presentation Based on Sensed Audience Demographics

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050080671A1 (en) * 1999-12-17 2005-04-14 Giraud Stephen G. Interactive promotional information communicating system
US6873710B1 (en) * 2000-06-27 2005-03-29 Koninklijke Philips Electronics N.V. Method and apparatus for tuning content of information presented to an audience
US20030088832A1 (en) * 2001-11-02 2003-05-08 Eastman Kodak Company Method and apparatus for automatic selection and presentation of information
US20050038749A1 (en) * 2001-12-21 2005-02-17 Fitch Stephan J Method, system and apparatus for media distribution and viewing verification
EP1557810A2 (fr) * 2004-01-23 2005-07-27 Sony United Kingdom Limited Dispositif d'affichage
EP1582965A1 (fr) * 2004-04-01 2005-10-05 Sony Deutschland Gmbh Système de traitement de données multimédia commandé par l'émotion

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2008138144A1 *

Also Published As

Publication number Publication date
EP2147514A1 (fr) 2010-01-27
WO2008138144A1 (fr) 2008-11-20
CA2687348A1 (fr) 2008-11-20

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RAP3 Party data changed (applicant data changed or rights of an application transferred)

Owner name: MIRZA, HAROON FAYYAZ

Owner name: MALIK SHAHZAD, ALAM

Owner name: COGNOVISION SOLUTIONS INC.

RAP1 Party data changed (applicant data changed or rights of an application transferred)

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Owner name: INTEL CORPORATION

A4 Supplementary search report drawn up and despatched

Effective date: 20121114

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Ipc: H04N 21/414 20110101ALI20121108BHEP

Ipc: G06T 7/00 20060101ALI20121108BHEP

Ipc: H04N 21/442 20110101ALI20121108BHEP

Ipc: H04H 60/35 20080101ALI20121108BHEP

Ipc: G06Q 30/02 20120101ALI20121108BHEP

Ipc: H04N 21/4223 20110101ALI20121108BHEP

Ipc: H04H 60/33 20080101AFI20121108BHEP

Ipc: H04N 21/25 20110101ALI20121108BHEP

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