EP2095636A4 - Procédé et produit de programme informatique permettant de fournir des messages publicitaires à un dispositif utilisateur mobile - Google Patents

Procédé et produit de programme informatique permettant de fournir des messages publicitaires à un dispositif utilisateur mobile

Info

Publication number
EP2095636A4
EP2095636A4 EP07827335A EP07827335A EP2095636A4 EP 2095636 A4 EP2095636 A4 EP 2095636A4 EP 07827335 A EP07827335 A EP 07827335A EP 07827335 A EP07827335 A EP 07827335A EP 2095636 A4 EP2095636 A4 EP 2095636A4
Authority
EP
European Patent Office
Prior art keywords
computer program
user device
program product
mobile user
providing advertisements
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP07827335A
Other languages
German (de)
English (en)
Other versions
EP2095636A2 (fr
Inventor
Noam Man-El
Nir Klar
Amir Sturm
Assaf Yaari
Ofer Idan
Gilad Cohen
Eitan Krasner
Assaf Nitzan
Dan Wiegenfeld
Shay Dotan
Haim Alon
Eli Lurie
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
MEDIA LAYERS Ltd
Original Assignee
MEDIA LAYERS Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by MEDIA LAYERS Ltd filed Critical MEDIA LAYERS Ltd
Priority to EP09162043A priority Critical patent/EP2109077A3/fr
Publication of EP2095636A2 publication Critical patent/EP2095636A2/fr
Publication of EP2095636A4 publication Critical patent/EP2095636A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Graphics (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
EP07827335A 2006-11-10 2007-11-08 Procédé et produit de programme informatique permettant de fournir des messages publicitaires à un dispositif utilisateur mobile Withdrawn EP2095636A4 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP09162043A EP2109077A3 (fr) 2006-11-10 2007-11-08 Procédé et produit de programme informatique pour la fourniture de publicités ? un dispositif d'utilisateur mobile

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US86520006P 2006-11-10 2006-11-10
US87183406P 2006-12-25 2006-12-25
PCT/IL2007/001362 WO2008056358A2 (fr) 2006-11-10 2007-11-08 Procédé et produit de programme informatique permettant de fournir des messages publicitaires à un dispositif utilisateur mobile

Related Child Applications (2)

Application Number Title Priority Date Filing Date
EP09162043A Division EP2109077A3 (fr) 2006-11-10 2007-11-08 Procédé et produit de programme informatique pour la fourniture de publicités ? un dispositif d'utilisateur mobile
EP09162043.5 Division-Into 2009-06-05

Publications (2)

Publication Number Publication Date
EP2095636A2 EP2095636A2 (fr) 2009-09-02
EP2095636A4 true EP2095636A4 (fr) 2011-03-23

Family

ID=39364909

Family Applications (2)

Application Number Title Priority Date Filing Date
EP09162043A Withdrawn EP2109077A3 (fr) 2006-11-10 2007-11-08 Procédé et produit de programme informatique pour la fourniture de publicités ? un dispositif d'utilisateur mobile
EP07827335A Withdrawn EP2095636A4 (fr) 2006-11-10 2007-11-08 Procédé et produit de programme informatique permettant de fournir des messages publicitaires à un dispositif utilisateur mobile

Family Applications Before (1)

Application Number Title Priority Date Filing Date
EP09162043A Withdrawn EP2109077A3 (fr) 2006-11-10 2007-11-08 Procédé et produit de programme informatique pour la fourniture de publicités ? un dispositif d'utilisateur mobile

Country Status (2)

Country Link
EP (2) EP2109077A3 (fr)
WO (1) WO2008056358A2 (fr)

Families Citing this family (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2009073214A2 (fr) * 2007-12-04 2009-06-11 Bytemobile, Inc. Module d'insertion de publicité et module de remplacement de publicité
FR2932049B1 (fr) * 2008-05-30 2011-01-21 Alcatel Lucent Procede permettant la mise en oeuvre de la video enrichie sur les terminaux mobiles
GB0814632D0 (en) * 2008-08-09 2008-09-17 Saffron Digital Ltd Supplying video data to mobile devices
DE102008063119A1 (de) * 2008-12-24 2010-07-22 Lineas Systeme Gmbh Rechnereinrichtung und Kommunikationssystem
US9473828B2 (en) 2010-01-28 2016-10-18 Futurewei Technologies, Inc. System and method for matching targeted advertisements for video content delivery
US9524477B2 (en) 2012-05-15 2016-12-20 Apple Inc. Utilizing a secondary application to render invitational content in a separate window above an allocated space of primary content
US9471701B2 (en) 2012-06-28 2016-10-18 Citrix Systems, Inc. Methods and systems for secure in-network insertion of web content and web services
US10789619B1 (en) * 2012-09-07 2020-09-29 Amazon Technologies, Inc. Advertisement metric prediction
US10856053B1 (en) 2014-07-16 2020-12-01 Google Llc Midroll breaks feedback system
RU2589856C2 (ru) * 2014-09-25 2016-07-10 Общество С Ограниченной Ответственностью "Яндекс" Способ обработки целевого сообщения, способ обработки нового целевого сообщения и сервер (варианты)
WO2016056013A1 (fr) 2014-10-07 2016-04-14 Routier Ltd. Systèmes et procédés de transmission en flux de modifications de contenu de messages http
CN105992060A (zh) * 2015-02-13 2016-10-05 中兴通讯股份有限公司 一种视频广告过滤的方法、装置和系统
US10419738B1 (en) 2018-06-14 2019-09-17 Telefonaktiebolaget Lm Ericsson (Publ) System and method for providing 360° immersive video based on gaze vector information
US10841662B2 (en) * 2018-07-27 2020-11-17 Telefonaktiebolaget Lm Ericsson (Publ) System and method for inserting advertisement content in 360° immersive video
US10757389B2 (en) 2018-10-01 2020-08-25 Telefonaktiebolaget Lm Ericsson (Publ) Client optimization for providing quality control in 360° immersive video during pause
WO2022066703A1 (fr) * 2020-09-22 2022-03-31 Charles Isgar Système publicitaire à la demande
CN114979044B (zh) * 2021-08-10 2023-10-27 中移互联网有限公司 一种针对消息即平台的消息管理方法、节点及电子设备
US20240015369A1 (en) * 2022-07-08 2024-01-11 Disney Enterprises, Inc. Surgical Micro-Encoding of Content

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2004111771A2 (fr) * 2003-06-02 2004-12-23 Google, Inc. Distribution de publicites par l'intermediaire d'informations de requete d'utilisateur et d'informations d'utilisateur

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Publication number Priority date Publication date Assignee Title
US5948061A (en) * 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks
ATE223132T1 (de) * 1996-12-20 2002-09-15 Princeton Video Image Inc Aufsatzgerät für gezielte elektronische einblendung von zeichen in videosignale
US6698020B1 (en) * 1998-06-15 2004-02-24 Webtv Networks, Inc. Techniques for intelligent video ad insertion
AU2001241459A1 (en) * 2000-02-08 2001-08-20 Kovac×Ñ, Mario System and method for advertisement sponsored content distribution
EP1866806A1 (fr) * 2005-03-09 2007-12-19 Medio Systems, Inc. Procede et systeme permettant de classer activement des resultats de moteur de recherche de navigateur

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2004111771A2 (fr) * 2003-06-02 2004-12-23 Google, Inc. Distribution de publicites par l'intermediaire d'informations de requete d'utilisateur et d'informations d'utilisateur

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
SOE-TSYR YUAN ET AL: "A recommendation mechanism for contextualized mobile advertising", EXPERT SYSTEMS WITH APPLICATIONS ELSEVIER UK, vol. 24, no. 4, May 2003 (2003-05-01), pages 399 - 414, XP002619689, ISSN: 0957-4174, DOI: 10.1016/S0957-4174(02)00189-6 *

Also Published As

Publication number Publication date
WO2008056358A2 (fr) 2008-05-15
EP2095636A2 (fr) 2009-09-02
EP2109077A2 (fr) 2009-10-14
EP2109077A3 (fr) 2011-07-06
WO2008056358A3 (fr) 2009-05-28

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