EP2016766A4 - Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising - Google Patents

Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

Info

Publication number
EP2016766A4
EP2016766A4 EP07797322A EP07797322A EP2016766A4 EP 2016766 A4 EP2016766 A4 EP 2016766A4 EP 07797322 A EP07797322 A EP 07797322A EP 07797322 A EP07797322 A EP 07797322A EP 2016766 A4 EP2016766 A4 EP 2016766A4
Authority
EP
European Patent Office
Prior art keywords
targeted advertising
perform real
selection suitable
commercial selection
time audience
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP07797322A
Other languages
German (de)
French (fr)
Other versions
EP2016766A2 (en
Inventor
Michael Kouritzin
Surrey Kim
Jarett Hailes
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Invidi Technologies Corp
Original Assignee
Invidi Technologies Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Invidi Technologies Corp filed Critical Invidi Technologies Corp
Publication of EP2016766A2 publication Critical patent/EP2016766A2/en
Publication of EP2016766A4 publication Critical patent/EP2016766A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information
EP07797322A 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising Withdrawn EP2016766A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US74624406P 2006-05-02 2006-05-02
PCT/US2007/068075 WO2007131068A2 (en) 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

Publications (2)

Publication Number Publication Date
EP2016766A2 EP2016766A2 (en) 2009-01-21
EP2016766A4 true EP2016766A4 (en) 2012-03-28

Family

ID=38668530

Family Applications (1)

Application Number Title Priority Date Filing Date
EP07797322A Withdrawn EP2016766A4 (en) 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

Country Status (6)

Country Link
EP (1) EP2016766A4 (en)
JP (1) JP5172826B2 (en)
CN (1) CN101473647A (en)
AU (1) AU2007247995B2 (en)
CA (1) CA2651165C (en)
WO (1) WO2007131068A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102541877B (en) * 2010-12-07 2014-10-22 腾讯科技（北京）有限公司 Image-text information issuing method and system
US8761658B2 (en) 2011-01-31 2014-06-24 FastTrack Technologies Inc. System and method for a computerized learning system
US8863166B2 (en) * 2011-04-06 2014-10-14 Rentrak Corporation Method and system for detecting non-powered video playback devices
US20140059579A1 (en) * 2012-08-22 2014-02-27 Rentrak Corporation Systems and methods for projecting viewership data

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030083938A1 (en) * 2001-10-29 2003-05-01 Ncr Corporation System and method for profiling different users having a common computer identifier
US20030101451A1 (en) * 2001-01-09 2003-05-29 Isaac Bentolila System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7424409B2 (en) * 2001-02-20 2008-09-09 Context-Based 4 Casting (C-B4) Ltd. Stochastic modeling of time distributed sequences
US20030126601A1 (en) * 2001-12-31 2003-07-03 Koninklijke Philips Electronics N.V. Visualization of entertainment content
US8245251B2 (en) * 2002-12-06 2012-08-14 General Instrument Corporation Method and apparatus for predictive tuning in digital content receivers
US20040172650A1 (en) * 2003-02-28 2004-09-02 Hawkins William J. Targeted content delivery system in an interactive television network
US7188048B2 (en) * 2003-06-25 2007-03-06 Lockheed Martin Corporation Refining stochastic grid filter

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030101451A1 (en) * 2001-01-09 2003-05-29 Isaac Bentolila System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters
US20030083938A1 (en) * 2001-10-29 2003-05-01 Ncr Corporation System and method for profiling different users having a common computer identifier

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2007131068A2 *

Also Published As

Publication number Publication date
WO2007131068A3 (en) 2008-09-25
EP2016766A2 (en) 2009-01-21
JP2009536412A (en) 2009-10-08
JP5172826B2 (en) 2013-03-27
WO2007131068A2 (en) 2007-11-15
CN101473647A (en) 2009-07-01
WO2007131068A9 (en) 2008-02-28
CA2651165C (en) 2014-02-04
CA2651165A1 (en) 2007-11-15
AU2007247995A1 (en) 2007-11-15
AU2007247995B2 (en) 2012-03-15

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