EP1891593A4 - System and method for broadcast tagging and target advertising - Google Patents

System and method for broadcast tagging and target advertising

Info

Publication number
EP1891593A4
EP1891593A4 EP06738808A EP06738808A EP1891593A4 EP 1891593 A4 EP1891593 A4 EP 1891593A4 EP 06738808 A EP06738808 A EP 06738808A EP 06738808 A EP06738808 A EP 06738808A EP 1891593 A4 EP1891593 A4 EP 1891593A4
Authority
EP
European Patent Office
Prior art keywords
target advertising
tagging
broadcast
broadcast tagging
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP06738808A
Other languages
German (de)
French (fr)
Other versions
EP1891593A2 (en
Inventor
Ryan Steelberg
Chad Steelberg
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/135,859 external-priority patent/US20060212898A1/en
Application filed by Google LLC filed Critical Google LLC
Publication of EP1891593A2 publication Critical patent/EP1891593A2/en
Publication of EP1891593A4 publication Critical patent/EP1891593A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/12—Arrangements for observation, testing or troubleshooting
    • H04H20/14—Arrangements for observation, testing or troubleshooting for monitoring programmes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/02—Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
    • H04H60/06—Arrangements for scheduling broadcast services or broadcast-related services
EP06738808A 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising Withdrawn EP1891593A4 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/135,859 US20060212898A1 (en) 2005-03-17 2005-05-23 System and method for broadcast target advertising
US11/135,860 US20060212899A1 (en) 2005-03-17 2005-05-23 System and method for broadcast tagging
PCT/US2006/009797 WO2006127097A2 (en) 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising

Publications (2)

Publication Number Publication Date
EP1891593A2 EP1891593A2 (en) 2008-02-27
EP1891593A4 true EP1891593A4 (en) 2010-07-07

Family

ID=37452512

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06738808A Withdrawn EP1891593A4 (en) 2005-05-23 2006-03-16 System and method for broadcast tagging and target advertising

Country Status (4)

Country Link
EP (1) EP1891593A4 (en)
AU (1) AU2006249685B2 (en)
CA (1) CA2609006A1 (en)
WO (1) WO2006127097A2 (en)

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999027681A2 (en) * 1997-11-25 1999-06-03 Motorola Inc. Audio content player methods, systems, and articles of manufacture
US11109114B2 (en) * 2001-04-18 2021-08-31 Grass Valley Canada Advertisement management method, system, and computer program product
US6839680B1 (en) * 1999-09-30 2005-01-04 Fujitsu Limited Internet profiling
US6950623B2 (en) * 2000-09-19 2005-09-27 Loudeye Corporation Methods and systems for dynamically serving in-stream advertisements
US6834647B2 (en) * 2001-08-07 2004-12-28 Datex-Ohmeda, Inc. Remote control and tactile feedback system for medical apparatus
US8490129B2 (en) * 2003-01-31 2013-07-16 Qwest Communications International Inc. Methods, systems and apparatus for selectively distributing urgent public information

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
EPO: "Mitteilung des Europäischen Patentamts vom 1. Oktober 2007 über Geschäftsmethoden = Notice from the European Patent Office dated 1 October 2007 concerning business methods = Communiqué de l'Office européen des brevets,en date du 1er octobre 2007, concernant les méthodes dans le domaine des activités", JOURNAL OFFICIEL DE L'OFFICE EUROPEEN DES BREVETS.OFFICIAL JOURNAL OF THE EUROPEAN PATENT OFFICE.AMTSBLATTT DES EUROPAEISCHEN PATENTAMTS, OEB, MUNCHEN, DE, vol. 30, no. 11, 1 November 2007 (2007-11-01), pages 592 - 593, XP007905525, ISSN: 0170-9291 *

Also Published As

Publication number Publication date
AU2006249685B2 (en) 2011-01-27
CA2609006A1 (en) 2006-11-30
WO2006127097A3 (en) 2007-11-22
AU2006249685A1 (en) 2006-11-30
EP1891593A2 (en) 2008-02-27
WO2006127097A2 (en) 2006-11-30
AU2006249685A2 (en) 2006-11-30

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Inventor name: STEELBERG, RYANC/O GOOGLE, INC.

Inventor name: STEELBERG, CHAD

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A4 Supplementary search report drawn up and despatched

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