EP1766330A2 - Herstellerförderungs-automatisierungssystem und verfahren - Google Patents

Herstellerförderungs-automatisierungssystem und verfahren

Info

Publication number
EP1766330A2
EP1766330A2 EP05762632A EP05762632A EP1766330A2 EP 1766330 A2 EP1766330 A2 EP 1766330A2 EP 05762632 A EP05762632 A EP 05762632A EP 05762632 A EP05762632 A EP 05762632A EP 1766330 A2 EP1766330 A2 EP 1766330A2
Authority
EP
European Patent Office
Prior art keywords
incentive
retailer
promotion
discount
manufacturer
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP05762632A
Other languages
English (en)
French (fr)
Other versions
EP1766330A4 (de
Inventor
Michael T. Lucas
Venkata Ramana Pinnam
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Unisone Corp
Original Assignee
Unisone Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Unisone Corp filed Critical Unisone Corp
Publication of EP1766330A2 publication Critical patent/EP1766330A2/de
Publication of EP1766330A4 publication Critical patent/EP1766330A4/de
Withdrawn legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Definitions

  • the inventive subject matter relates to systems and methods for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions presented for redemption by customers.
  • the present inventive subject matter relates generally to systems for providing incentives to customers to shop in retail stores and, more particularly, to systems for automatically delivering and accounting for customer coupons, rebates, and other incentives via a computer network.
  • the collective costs of generating incentive programs, administering the incentive programs, tracking the participation of consumers in the incentive programs and fulfilling the awards or prizes won in such incentive programs may exceed the benefits of offering the incentive program. These costs may be particularly high in instances where the activities associated with an incentive program must be carried out by different companies, or by different organizations within the same company. Accordingly, a need exists for a unified system that provides for program generation, administration, data tracking, award fulfillment, and accounting.
  • a typical third party processor of promotion services is involved with many different promotions of various sponsoring manufacturers. Preprinted forms, when provided by different sponsors, can vary in size and shape, thus creating the need to handle individual promotions separately. From the perspective of third party processors of incentives, this increases handling expense, not only in added labor, but also in the mailing cost, as it is difficult with a single promotion to accumulate a volume of items sufficient to qualify for certain reduced postage rates, e.g. the reduced rate available for mail presorted by zip code of the destination. Manual recombination and sorting of items for multiple promotions would be prohibitively expensive.
  • the general state of the art relating consumer incentive redemption and accounting is described in the following U.S. Patents and related discussion.
  • Coupon redemption programs One approach widely used to deliver purchasing incentives is in the form of printed discount coupons provided, through various channels, to customers of retail stores.
  • Coupons have been distributed to customers by mail, either in a random manner or in a more or less demographically focused manner. Coupons have also been delivered to customers in retail stores, from store displays, in kiosks, or at the check-out stand in response to the customer's purchase of some preselected item or items. The latter technique is disclosed, e.g., in U.S. Pat. No. 4,723,212, "Method and Apparatus for Dispensing Discount Coupons.” Regarding coupons as purchase incentives, a brief description of the current coupon distribution and redemption system and the prior art developments in that area will indicate further advantages of the present inventive subject matter as a method for effecting purchase reward offers. Typically, coupons are distributed to the public through newspapers, magazines and direct mail.
  • the check-out clerk inspects the coupon to ensure that all the conditions for its redemption are met.
  • a typical condition for redemption is the purchase of a specified item before a specified expiration date. If the coupon is validly presented, the clerk deducts the coupon value from the consumer's bill.
  • coupon issuers have experienced many problems with the coupon distribution and redemption system. For example, in the area of distribution, manufacturers have found that not all consumers will go through all the steps necessary to redeem their coupons. Commonly, in addition to consumers that simply don't bother with the time and effort to clip coupons, other consumers simply forget to bring to the store the coupons that they have clipped and saved. This consumer behavior defeats the purpose for offering a purchase incentive. A manufacturer distributes coupons with the expectation that the coupons will induce sales of its product by offering a discount. However, when the coupon is forgotten or disregarded, the consumer is usually not aware of the incentive when he is selecting a product among different brands at the retail store.
  • the auditing and reimbursement stages of the coupon system also present several problems.
  • unscrupulous persons can use deficiencies in the coupon system to fraudulently submit unredeemed coupons to the manufacturers for reimbursement.
  • some retail store personnel have purchased large quantities of unredeemed coupons from collectors at prices below their face value, and then returned these coupons to the manufacturers for reimbursement at full face value.
  • this practice is sometimes used to reap large profits, it is commonly used on a smaller scale to cover shrinkage losses of the retail store. Nevertheless, it is believed that these fraudulent practices cost manufacturers millions of dollars a year.
  • Another source of trouble in the coupon system is the coupon clearinghouse. While both the manufacturer and the retail stores rely on the coupon clearinghouse to impartially verify the tallied figures for coupon reimbursement, the volume of coupons audited often requires the clearinghouse to use cheap, unskilled labor, often resulting in erroneous totals.
  • UPC Universal Product Code
  • Coupons bar-coded with the UPC can be read accurately by scanning equipment. The information picked up from the coupon is compared with stored information read from the bar-codes of purchased products. The controlling computer system can determine the validity of the coupon redemption and either allow or inhibit a discount accordingly. Thus, the losses associated with a check-out clerk's failure to verify satisfaction of coupon conditions can be avoided.
  • the Kaslow et al . system can store records of the manufacturer names and discount amounts of redeemed coupons to be used later for coupon auditing and reimbursement purposes. With these computer generated totals, the problems associated with fraud and clearinghouse auditing errors may be somewhat reduced.
  • U.S. Pat. No. 4,554,446 to Murphy et al . reveals two purchase incentive techniques employing computer systems. In the first method, a computerized printer produces machine readable coupons at the supermarket so that a consumer does not have to remember to bring them. The system can be controlled by store personnel or adapted to receive selections from the consumer directly.
  • Murphy et al suggests the use of machine-readable customer identification cards to limit those consumers eligible to obtain the computer-generated coupons .
  • a second computer-based purchase incentive method disclosed by Murphy et al relates to so-called self-liquidating premiums.
  • a self-liquidating premium is essentially an offer from a manufacturer to consumers who purchase a particular product to buy a different product at a substantial savings. Because the premium is offered to entice purchases of the required product, the premium product is usually offered at a break-even price; hence, it is self-liquidating.
  • a consumer buys a specified product.
  • the advertisement for the premium product is usually on the package of the required product.
  • the consumer must then send the manufacturer some proof of purchase and the premium purchase price.
  • These items are usually sent by mail from the consumer's home.
  • Murphy et al . discloses a computer system for generating machine-readable sales vouchers to order the premium product at the retail store.
  • the store computer stores files related to the premium offers. When a consumer makes the required purchase, he presents the sales voucher and the payment of the premium purchase price.
  • the store computer records the transaction so that the retail store can order the premium product directly for the consumer.
  • the retail store becomes a point of purchase for premium products, making the offer more convenient for the consumer and thereby increasing the incentive value of the premium offer.
  • a system preferably computer-aided or executed, that provides automatic processing of a rebate on a product.
  • the system includes a rebate processing center communicating over a network with a manufacturer, a retailer, and optionally a distributor, a third party processor, or both.
  • the rebate processing center maintains a promotion table and a transaction table in order to facilitate processing and accounting of product rebates and to offer the consumer an on- the-spot incentive redemption and credit, without the requirement for registration or handling of any paper documents.
  • the inventive subject matter comprises automatically processing and accounting for incentive programs, between the source granting the incentive and the retailer, even if the retailer elects to continue using membership clubs, paper coupons, rebate forms, or a combination thereof.
  • Rebate Programs The consumer rebate is a ubiquitous marketing tool employed by companies selling goods at virtually all price levels. For example, rebates for relatively expensive goods such as consumer electronic equipment may be in the range of twenty dollars and up, yet most consumer rebates are for grocery and domestic items and are in the range of twenty five cents to two or three dollars. Thus, handling and transaction costs can be a significant cost factor in relation to the cost of the rebates themselves for most rebate programs.
  • the rebate offer essentially offers a refund from the manufacturer to the consumer for the purchase of a specified quantity of a particular product. Because the rebate offer often requires the purchase of more than one of the rebated product, it serves as an enticement for the consumer to continue purchasing the rebated product. This multiple purchase requirement has more potential for developing sales volume and brand loyalty than incentives, such as the discount coupon, which encourage the one-time purchase of a product. However, the incentive created by rebate offers is diminished by the inconvenience in fulfilling offer requirements and the unreliable nature of the redemption process. These shortcomings reduce the value of the rebate offer to both the consumer and the manufacturer.
  • the consumer is typically required to save proofs-of-purchase from product packaging and mail them with an associated offer form to the manufacturer to earn the rebate.
  • Many consumers find it too inconvenient to remember to remove the proofs-of-purchase from products purchased over an extended period of time and save them with the associated form.
  • the postage for mailing the proofs of purchase diminishes the value of the rebate to the consumer.
  • the consumer often does not take advantage of the rebate since the time required in obtaining and filling out the coupon, cutting off the package label, and looking for the cash register receipt is simply not worth the effort for the promise of a twenty five or fifty cent check to be received in some four to eight weeks .
  • the consumer may as a result become disenchanted with the goods offered with rebates and opt for goods which are simply less expensive at the point-of-sale.
  • the positive marketing effect sought by rebate offers is obviated by the cumbersome rebate process itself.
  • U.S. Pat. No. 5,056,019 to Schultz et al . describes a similar marketing method for providing manufacturer reward offers by automatically tracking the purchase of member consumers through the use of bar-coded membership cards and using the purchase records in a data processing system to determine if the required purchases have been made to earn a reward.
  • Members receive a reward booklet listing the available reward offers and a periodic status report to track the consumer's individual purchase progress.
  • a reward certificate is issued or a check is issued after a predetermined number of purchases have ben made.
  • the system of Schultz et al . thus requires both consumers and merchants to become members to the system. Thus consumers not part of the system cannot receive rebate credit.
  • U.S. Pat. No. 5,202,826 to McCarthy discloses a centralized system of accumulating credits for consumers based upon point-of-sale transactions with multiple merchants wherein for each transaction, the consumer's preassigned account number is transmitted to the central system along with data identifying the merchant and the credit value for that transaction.
  • the credit value may be selected by the merchant or may be established by the presentment by the consumer of a manufacturer's rebate coupon.
  • An account dedicated for each consumer is revised after each transaction, and at some predetermined time, the consumer is given access to his total credits by either an electronic funds transfer to an existing bank account or by the issuance of a check to the consumer through the mail.
  • the system of McCarthy only partially dispenses with the need for paper processing of rebates, since the consumer without an appropriate bank account will still require the issuance of a check in order to collect his funds. Moreover, the consumer in McCarthy's system must wait until a predetermined time has occurred in order to collect, which may be up to one year from the time the purchase was made. Further, the system of McCarthy requires the merchants to participate, thus preventing the consumer from obtaining rebate credit at a non-participating merchant. Moreover, participating merchants must purchase and install special computers and communications devices adding undesirably to the cost of implementation of the system.
  • Computer incentive programs are offered on the Internet; however, such systems are generally offered by a single sponsor and are generally limited to offering consumers the ability to participate in incentive programs. Known systems do not offer sponsors the ability to conveniently generate incentive programs, to track participation of consumers in multiple incentive programs, or to provide for automated fulfillment of awards.
  • the introduction of the digital computer and the computer network eliminates some of the inconveniences of conventional incentive programs, particularly those that relate to data tracking and manipulation.
  • the digital computer is a powerful data processing tool that allows a user to organize, store and analyze data at volumes and rates that would be impossible by any prior known techniques.
  • Computers have been used in connection with incentive programs and other programs that have characteristics in common with incentive programs, but known computer incentive programs address some, but not all of the drawbacks of traditional promotions. For example, U.S.
  • Pat. No. 5,053,955 to Peach et al . discloses an improved process of printing and assembling coupons.
  • Peach et al . discloses a computer-based system for merging certain information for various promotions, so that a single stream of data can be used as a source for printing and mailing coupons for multiple promotions.
  • the system of Peach et al . reduces some of the paperwork associated with a single-promotion systems, but it merely mitigates, rather than solves, the problems inherent in paper-based promotions.
  • Computer-based promotional games are also known. Such games include scratch-and-win games, treasure hunts, video pinball and the like. Such incentive programs have advantages over paper promotions, in that data regarding participation is easily stored and manipulated. However, existing incentive programs do not solve all consumer and sponsor needs. In particular, such promotional games do not assist consumers in tracking participation in multiple promotions and do not assist sponsors in generating incentive programs, tracking participation in incentive programs and fulfilling awards and prizes .
  • Computer-based systems exist for tracking some aspects of consumer participation in incentive programs. For example, U.S. Pat. No. 5,056,019 to Schultz et al . discloses an automated purchase reward accounting system and method. In particular, Schultz et al .
  • the card-based system of Schultz takes advantage of certain data processing capabilities of computer systems and certain data storage capabilities of electronic card technologies; however, among other drawbacks, the system of Schultz does not address the need for a system that assists sponsor companies in generating incentive programs, in tracking participation of consumers in multiple incentive programs, or in fulfilling awards.
  • the computer network offers the possibility of improved systems for offering incentive programs and for tracking participation in an incentive program. By linking together several computers and by providing shared resources and cross-platform communications, the computer network provides improved access to sophisticated applications by users at remote locations.
  • the Internet is a global system of interconnected computer networks formed into a single world wide network.
  • a user through the Internet, can interactively transmit messages with users in different countries.
  • a user in the U.S. connected to files and libraries and other jurisdictions such as Europe and Asia can download files for personal use.
  • the Internet computer network provides strong communications functions similar to the communications functions provided by ham radio operators.
  • the Internet computer network acts like a universal library, providing electronic access to resources and information available from Internet sites throughout the world.
  • Various systems and methods are known which permit a sponsor to track data of multiple parties in databases and to update information in the databases based on transactions entered into by the parties to the transactions.
  • the system of Burton et al . takes some advantage of a computer system for tracking data, but it has a number of drawbacks.
  • Burton et al . offers no advantage to a company sponsoring an incentive program in terms of the investment of skill and labor in developing an incentive program.
  • the complex letter of credit scheme of Burton et al . is likely to require participation of other entities, such as banks and attorneys in order for it to operate properly.
  • Burton et al . does not provide for tracking of data for participation of a given consumer in incentive programs of multiple program providers.
  • Burton et al . does not provide a system for automated generation of incentive programs.
  • the inventive subject matter relates to a method for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions presented for redemption by customers, comprising the steps of:
  • the inventive subject matter specifically relates to a system for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions presented for redemption by customers, comprising the steps of:
  • inventive subject matter further relates to a system for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions presented for redemption by customers, comprising the following elements, operably connected: (a) at least one computer having at least one storage medium;
  • client software residing on said at least one storage medium providing an interface to said one or more database (s) , wherein the client software identifies users and allows users to be classified into groups, and wherein permissions or roles are assigned to such groups, and wherein:
  • said software calculates the monetary value of incentives discount or credit to the consumer by each retailer for a selected time period, and (vi) said software authorizes payment to each retailer for the dollar value of incentives discounted or credited to the consumer for the selected time period.
  • Figure 1 is a drawing which depicts functional system components as implemented in a preferred embodiment of the present invention.
  • Figure 2 is a drawing which depicts various user types and the functions available thereto in a preferred embodiment of the present invention.
  • Figure 3 is a diagram which depicts a use case as implemented in a preferred embodiment of the present invention.
  • the term "manufacturer” as used herein refers broadly to both a person or entity engaged in the business of manufacturing a product and to a person or entity engaged in the business of furnishing a service. In relation to the claimed systems and methods, a manufacturer is also the person or entity which bears financial responsibility for the cost for an incentive program. The term “manufacturer” as used herein also includes a person or entity acting on behalf of said manufacturer.
  • the term “retailer” as used herein refers to a person or entity engaged in the business of the sale of goods or commodities at retail to consumers. The term “retailer” as used herein also includes a person or entity acting on behalf of said retailer.
  • supply and distributor as used herein are interchangeable terms and refer to a person or entity a business engaged in the business of the sale of goods in large quantities for resale.
  • supply and distributed as used herein also include a person or entity acting on behalf of said supplier or distributor.
  • the terms "partner” and "third party processor” as used herein are interchangeable terms and refer to a person or entity which is in the business of administration of incentive programs on behalf of manufacturers.
  • the present invention preferably includes a web-based application which can be accessed through predefined portals that provides a system and methods for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions, thereby reducing the burden on retailers in applying for and receiving credit under such promotions.
  • the system preferably allows manufacturers, retailers, suppliers, and/or partners (such as, but not limited to, a third-party Company who executes manufacturer promotions) to participate in and review the status of manufacturer sponsored promotions via the internet.
  • the system can define, identify, and integrate Partners (manufacturer promotions processing company) and Manufacturers as an integral part of the system for processing retail product promotions.
  • Participating manufacturers are preferably provided with an account to access system through a "Manufacturer" web portal.
  • This portal preferably allows the manufacturers to create new promotions, view/modify existing promotions, process data, track payments, and maintain promotions, and related data using system features. It is presumed but not required that manufacturers will have access to all system features. As shown in the preferred embodiment depicted in Figure 1, manufacturers may have access to most or all system features, either individually or collectively.
  • Participating retailers are preferably provided with an account to access the system through a "Retailer" web portal.
  • the retailer web portal preferably allows the retailers to review existing promotions an choose to accept (i.e. participate) or decline existing promotions and related data using system features. Participating retailers should preferably be registered/in-list with manufacturer/partner before they are allowed to participate in promotions and access the related information.
  • the system preferably automatically generates and sends notices, such as E-mails, to participating retailers about new promotions as they are added by manufacturers.
  • the system preferably automatically generates "Retail Reimbursement Checklists" and populates the checklists with any required data. The checklists are then preferably made available to the participating retailers to review and submit to manufacturers for payment. Retailers may also request specific promotions from a manufacturer. As shown in the preferred embodiment depicted in Figure 1, retailers may have access to some limited system features, either individually or collectively.
  • Participating suppliers and distributors are preferably provided with an account to access the system through a "Supplier/Distributor" web portal .
  • the supplier/distributor web portal preferably allows suppliers to review existing promotions and related data, and choose to accept or decline participation in such promotions using system features.
  • the system preferably automatically generates and sends E-mails to participating partners about new promotions as they are added by manufacturers. As shown in the preferred embodiment depicted in Figure 1, suppliers and distributors may have access to some limited system features, either individually or collectively.
  • Partners are preferably provided with access to the system through a "Partners" web portal.
  • the partners web portal preferably allows partners to review and process promotions, and to process, including accepting and modifying Retail Reimbursement Checklists using system features.
  • Partners are preferably given a plurality of accounts, wherein each account can have different levels of access and privileges. Partners and/or manufacturers can view/modify "Retail Reimbursement Checklists" submitted by retailers. As shown in the preferred embodiment depicted in Figure 1, partners may have access to some limited system features, either individually or collectively.
  • System data loading programs preferably process scan data
  • the system preferably prepares scan data (for promotion products only) and make it available for partners, manufacturers and may be also to connected suppliers through system features/reports.
  • the inventive subject matter relates to a method for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions presented for redemption by customers, comprising the steps of: (a) creating a promotion incentive program having parameters relating to at least the following: (i) identity of a product or service to which the promotion incentive is to apply,
  • said method comprises the additional step of validating each incentive discount or credit to the consumer by each participating retailer.
  • said method comprises the additional step of providing for modification, continuation, or extension of an existing incentive program.
  • said program modification, continuation, or extension is executed by the manufacturer, an authorized supplier or distributor, or an authorized retailer.
  • said method comprises the additional step of notifying retailers of the existence of said incentive program.
  • said method comprises the additional step of providing an event notification, based on said monitoring, to said manufacturer when the inventory of said product is less than a pre ⁇ determined target quantity, when said product is out of stock, or when the sales of said product are less than a pre- determined target amount .
  • said method comprises the additional step of forecasting a quantity of product necessary for said promotion incentive program, and ordering said quantity of product.
  • said method comprises the additional step of reimbursing each said retailer for the calculated monetary value of incentives discounted or credited to consumers by said retailer.
  • said calculated monetary value is reimbursed to said retailer by a method selected from the group consisting of check, electronic funds transfer, and off- invoice credit.
  • said method comprises the additional step of collecting and storing information relating to customer purchasing or transaction history.
  • said customer purchasing or transaction history is communicated to said manufacturer.
  • said method comprises the additional step of collecting and storing customer personal data relating to the customer for each customer redemption presented.
  • said customer personal data is communicated to said manufacturer.
  • said parameters additionally include identification of retailers eligible to participate in said program.
  • said parameters include identification of a geographic area to which said incentive program will apply.
  • said parameters additionally include a maximum monetary value or quantity limit for said incentive program.
  • the inventive subject matter specifically relates to a system for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions presented for redemption by customers, comprising the steps of:
  • the inventive subject matter further relates to a system for monitoring retail sales and automatically correlating sold products with manufacturer sponsored or approved promotions presented for redemption by customers, comprising the following elements, operably connected:
  • client software residing on said at least one storage medium providing an interface to said one or more database (s) , wherein the client software identifies users and allows users to be classified into groups, and wherein permissions or roles are assigned to such groups, and wherein:
  • said software calculates the monetary value of each incentive discount or credit given by each participating retailer, (v) said software calculates the monetary value of incentives discount or credit to the consumer by each retailer for a selected time period, and
  • said software authorizes payment to each retailer for the dollar value of incentives discounted or credited to the consumer for the selected time period.
  • said client software additionally validates each incentive discount or credit to the consumer by each participating retailer.
  • said client software additionally provides for modification, continuation, or extension of an existing incentive program.
  • said program modification, continuation, or extension is executed by the manufacturer, an authorized supplier or distributor, or an authorized retailer.
  • said client software additionally notifies retailers of the existence of said incentive program.
  • said client software additionally provides an event notification, based on said monitoring, to said manufacturer when the inventory of said product is less than a pre-determined target quantity, when said product is out of stock, or when the sales of said product are less than a pre-determined target amount.
  • said client software additionally forecasts a quantity of product necessary for said promotion incentive program, and orders said quantity of product.
  • said client software additionally reimburses each said retailer for the calculated monetary value of incentives discounted or credited to consumers by said retailer.
  • said calculated monetary value is reimbursed to said retailer by a method selected from the group consisting of check, electronic funds transfer, and off- invoice credit.
  • said client software additionally collects and stores information relating to customer purchasing or transaction history.
  • said customer purchasing or transaction history is communicated to said manufacturer.
  • said client software additionally collects and stores customer personal data relating to the customer for each customer redemption presented.
  • said customer personal data is communicated to said manufacturer.
  • said parameters additionally include identification of retailers eligible to participate in said program.
  • said parameters additionally include identification of a geographic area to which said incentive program will apply.
  • said parameters additionally include a maximum monetary value or quantity limit for said incentive program.
  • Future/New Promotions MGRP UOOOl. Goal: As shown in Example 1, an authorized Manufacturer user can create a new promotion using web interface triggering subsequent automatically performed tasks by the system necessary to complete a new promotion.
  • Process Pending Promotions MGRP U0002. Goal: As shown in Example 2, an authorized Manufacturer user can approve a new promotion using web interface triggering subsequent communications mechanism to send emails, faxes, and mails to potential retailers that comes under the market areas defined for the new promotion. 3. Current Promotions: MGRP U0003. Goal: Authorized Manufacturer user can view/modify the details of existing promotions under performance.
  • Past Promotions MGRP U0004. Goal: Authorized Manufacturer user can view details of past promotions.
  • Retailer Reimbursement Checklists RRCL U0005.
  • Goal Authorized Manufacturer user can submit, view/modify, approve, decline reimbursement checklists submitted for a manufacturer promotion.
  • Authorized MGR user can create a new promotion using web interface triggering subsequent automatically performed tasks by the system necessary to complete a new promotion
  • Any authorized manufacturer user can create a new promotion using system System will provide a user friendly interface to create a new promotion with a series of screens and instructions Once user submits the new promotion to be created the system will save it to database and perform subsequent tasks automatically to complete a new promotion activity
  • MGR user can create new promotions using left menu and sub-menu options on the web interface 'Promotions -> Future/New Promotions" links
  • Main page will display final selections for the promotion to be created User can click on +/- sign to expand and collapse for viewing details of each section Promotion Information/Details
  • Start/End Date Date - Promotion start date either entered manually or selected using calendar icon
  • Start/End Dates system should automatically calculate and display "Promotion Window" field value in weeks - The nearest rounding number of weeks that can fit between Start/End Dates
  • promotion type Alphabetic -
  • the promotion type should be "Manufacturer Promotion"
  • the list box should be populated from a database table
  • System should display a separate pop-up window with fields to select/input values for incentives, funding code, length of windows (promotion periods), promotion window, promotion notes, partner contact information, or manufacturer information and notes for the promotion
  • Image User can upload/assign an image to a promotion, by clicking on "Upload” button and selecting an image from operating system files
  • Length of Promotion (Promotion Period) System should populate "Available” list box with 1 week incremental of periods summing up to the total weeks that can fit within the "Promotion Window" (Start/End) dates defined in the mam screen
  • Partner System should populate "Partner" drop-down list box with all partners for the manufacturer User can select any partner
  • Account Manager System should populate "Account Manager" drop-down list box with all contact information (First Name, Last Name, and Title) for the selected partner
  • Account Manager System should populate "Account Manager" drop-down list box with all contact information (First Name, Last Name, and Title) for the manufacturer
  • promotion Details After the completion of selection, if user clicks on +/- sign of "Promotion Details", system should display all selected/input values of promotion details (read-only) Products User clicks on "Promotion Details" button with an intention to assign products to a new promotion.
  • Search criteria fields Product Class/Group/Line (Brand), UPC/SKU, Description, and number of records per page.
  • User can select/input values as defined below or click on "Cancel” or “Back” to navigate back to Products screen. User can select/input values for:
  • Second field withS sign prefixed represents $ amount for the quantity of products.
  • Total Payment - Total payment to retailer. Automatically calculated by system. Formulae: (Reduction Reimbursement + Sum of all incentives checked). Please refer above example.
  • System should save them to an object collection temporarily and make them available for final submission. User should be able to visit the same page again prior to final submission; system should display all previous selection/input data, and make modifications.
  • system should display all selected/input values of products (read-only).
  • System should save them to an object collection temporarily and make them available for final submission. User should be able to visit the same page again prior to final submission; system should display all previous selection/input data, and make modifications.
  • system should display all selected/input values of promotion details (read-only).
  • System should display a separate pop-up window with a drop-down list box for main market areas and list boxes for displaying available market cities/states under each market area and selected market cities/states from all market areas.
  • Selected list box should display a concatenated value of Region, state, and city, sorted by region, and city/state.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
EP05762632A 2004-06-16 2005-06-16 Herstellerförderungs-automatisierungssystem und verfahren Withdrawn EP1766330A4 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US57981404P 2004-06-16 2004-06-16
PCT/US2005/021398 WO2006007414A2 (en) 2004-06-16 2005-06-16 Manufacturer promotion automation system and methods

Publications (2)

Publication Number Publication Date
EP1766330A2 true EP1766330A2 (de) 2007-03-28
EP1766330A4 EP1766330A4 (de) 2010-01-06

Family

ID=35784327

Family Applications (1)

Application Number Title Priority Date Filing Date
EP05762632A Withdrawn EP1766330A4 (de) 2004-06-16 2005-06-16 Herstellerförderungs-automatisierungssystem und verfahren

Country Status (2)

Country Link
EP (1) EP1766330A4 (de)
WO (1) WO2006007414A2 (de)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102385602B (zh) * 2010-09-03 2014-05-07 阿里巴巴集团控股有限公司 一种获得访客交易意向数据的方法及装置

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6292786B1 (en) * 1992-05-19 2001-09-18 Incentech, Inc. Method and system for generating incentives based on substantially real-time product purchase information
US20030195806A1 (en) * 1998-11-12 2003-10-16 Ad Response Micromarketing Corporation Manufacturer's coupon ordering system

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
"STATEMENT IN ACCORDANCE WITH THE NOTICE FROM THE EUROPEAN PATENT OFFICE DATED 1 OCTOBER 2007 CONCERNING BUSINESS METHODS - EPC / ERKLAERUNG GEMAESS DER MITTEILUNG DES EUROPAEISCHEN PATENTAMTS VOM 1.OKTOBER 2007 UEBER GESCHAEFTSMETHODEN - EPU / DECLARATION CONFORMEMENT AU COMMUNIQUE DE L'OFFICE EUROP" JOURNAL OFFICIEL DE L'OFFICE EUROPEEN DES BREVETS.OFFICIAL JOURNAL OF THE EUROPEAN PATENT OFFICE.AMTSBLATTT DES EUROPAEISCHEN PATENTAMTS, OEB, MUNCHEN, DE, 1 November 2007 (2007-11-01), pages 592-593, XP007905525 ISSN: 0170-9291 *
See also references of WO2006007414A2 *

Also Published As

Publication number Publication date
WO2006007414A3 (en) 2007-07-19
WO2006007414A2 (en) 2006-01-19
EP1766330A4 (de) 2010-01-06

Similar Documents

Publication Publication Date Title
US20230043614A1 (en) E-coupon settlement and clearing process
US20060020512A1 (en) Manufacturer promotion automation system and methods
US8346600B2 (en) Method and system for redeeming product marketing rebates
US7398248B2 (en) System and method for using cards for sponsored programs
US5056019A (en) Automated purchase reward accounting system and method
US8041603B2 (en) System and method for reimbursing merchants for redeemed electronic coupons
US6415262B1 (en) Method and apparatus for determining a subscription to a product in a retail environment
US20030065572A1 (en) Charity donation method
US20080120155A1 (en) Systems and methods for distributing targeted incentives to financial institution customers
US20080221982A1 (en) Systems and methods for advertising
US20050144074A1 (en) Computer implemented method and system for on-line redemption of coupons
US20060004626A1 (en) Targeted marketing for subscriptions
US20040215514A1 (en) Method and system for redeeming product marketing rebates
US20030200143A9 (en) Systems and methods for facilitating group rewards
US20080201230A1 (en) Internet-based method of and system for equity ownership optimization within a financial and retail marketplace
US20070226055A1 (en) Incentive system and method for tracking advertising effectiveness
CA2681656A1 (en) System and method for the processing of electronic coupons
EP1285377A1 (de) System und verfahren zur interaktiven belohnung und vergütung zwischen einer kommerziellen einrichtung und einem arbeitnehmer
AU2257801A (en) Combined in-store and on-line interactive reward redemption system and method
EP1766330A2 (de) Herstellerförderungs-automatisierungssystem und verfahren
US20130231997A1 (en) Universal electronic coupon card
US20100153202A1 (en) Devices, systems, and methods for providing an incentive to select a deposit product offered by a financial institution
AU2001259433B2 (en) Business-to-employee interactive reward and redemption system and method
AU2001259433A1 (en) Business-to-employee interactive reward and redemption system and method
WO2004042343A2 (en) Targeted marketing for subscriptions

Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

17P Request for examination filed

Effective date: 20070116

AK Designated contracting states

Kind code of ref document: A2

Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU MC NL PL PT RO SE SI SK TR

AX Request for extension of the european patent

Extension state: AL BA HR LV MK YU

PUAK Availability of information related to the publication of the international search report

Free format text: ORIGINAL CODE: 0009015

A4 Supplementary search report drawn up and despatched

Effective date: 20091204

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN

18D Application deemed to be withdrawn

Effective date: 20110623