EP1597988A1 - Display-stand for placement and displaying of products - Google Patents
Display-stand for placement and displaying of products Download PDFInfo
- Publication number
- EP1597988A1 EP1597988A1 EP05076127A EP05076127A EP1597988A1 EP 1597988 A1 EP1597988 A1 EP 1597988A1 EP 05076127 A EP05076127 A EP 05076127A EP 05076127 A EP05076127 A EP 05076127A EP 1597988 A1 EP1597988 A1 EP 1597988A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- attention
- display stand
- products
- attracting elements
- attracting
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
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Classifications
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F11/00—Arrangements in shop windows, shop floors or show cases
- A47F11/06—Means for bringing about special optical effects
- A47F11/10—Arrangements of light sources
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F10/00—Furniture or installations specially adapted to particular types of service systems, not otherwise provided for
Definitions
- the invention relates to a display stand for arranging and displaying products, comprising product supports on which or from which products can be placed or suspended, which display stand is provided with attention-attracting elements disposed near the product supports for drawing attention to predetermined products.
- Such a display stand is known from JP-A-08/160.897. It is known that there is continuous competition for shelf space in the shop situation. Shelf space is scarce and the suppliers of products compete for the prime positions on the display stand. According to the average consumer's experience, one thing and another means that it is often problematical to find products again, especially if the product to be acquired is purchased less frequently. The fact that the shop situation is regularly subjected to restructuring is also partly to blame.
- control panel for selectively activating the attention-attracting elements, and by providing a sensor near the attention-attracting elements, wherein the attention-attracting elements are activated subject to the sensor detecting a customer.
- the control panel one can indicate the product one is looking for.
- the products to be selected may be identified on the control panel, for example, by symbols.
- the control panel is preferably coupled with a computer, in which the available products as well as the location in the display stand, are stored. As soon as the customer looking for the product is near the display stand, the attention-attracting elements near the product being sought light up.
- control panel It is usually possible to place the control panel proximally in relation to the attention-attracting elements. This facilitates a direct feedback to the customer detected by the sensor.
- control panel is placed distally in relation to the attention-attracting elements, for example, at the beginning of the display stand or at the entrance of the shop.
- the product supports and the respective attention-attracting elements are grouped for related products.
- a simple manner of drawing attention to the products in the display stand may be to embody the attention-attracting elements as light-emitting objects.
- the light-emitting objects may, for example, take the form of light bulbs. However, for reasons like maintenance, it is advantageous for the light-emitting objects to be glass fibres.
- the light source may be formed by light-emitting diodes, which in comparison to light bulbs, are low-maintenance and energy-efficient.
- the display stand shown in Figure 1 is embodied in the usual manner with uprights 2, 3 and shelves 4, 5, 6, 7, provided between the uprights 2, 3, upon which products can be placed that are to be arranged and displayed on the display stand.
- brackets projecting from a rear wall of the display stand from which the products to be arranged and displayed can be suspended instead of the shelves 5, 6, 7 shown in the figure, it is also possible to employ brackets projecting from a rear wall of the display stand from which the products to be arranged and displayed can be suspended.
- the display stand 1 is provided with attention-attracting elements 8, 9, 10, 11 arranged in rows that correspond with the shelves 4, 5, 6, 7.
- attention-attracting elements are preferably embodied as the light-emitting ends of glass fibres.
- the attention-attracting elements 8, 9, 10, 11 can be activated selectively by means of control via a control panel 12, which for this purpose is provided with control keys 13-18.
- control unit 12 is located near the display stand 1 and the attention-attracting elements 8, 9, 10, 11 accommodated therein. However, it is also possible to place the control unit 12 at a distance from the display stand 1 and the attention-attracting elements 8, 9, 10, 11, as shown in Figure 2.
- Figure 2 further shows that a sensor 19 is provided near the display stand 1, wherein the activating members 8, 9, 10, 11 are activated subject to the sensor detecting a customer 20 who operated the panel at an earlier time to enter the sought product or products.
- Figures 1 and 2 show that control key 13 is activated and that in this connection the attention-attracting elements 8, 9, 10, 11 identified by arrows 'a' are activated for selectively drawing attention to the products placed near the attention-attracting elements.
- control panel 12 with a keypad via which the sought product can be entered so that the display stand 1 subsequently causes the attention-attracting element near the sought product to light up.
Landscapes
- Illuminated Signs And Luminous Advertising (AREA)
- Freezers Or Refrigerated Showcases (AREA)
Abstract
The invention relates to a display stand for arranging
and displaying products, comprising product supports on
which or from which products can be placed or suspended,
which display stand is provided with attention-attracting
elements disposed near the product supports for drawing
attention to predetermined products, wherein a control panel
is provided for selectively activating the attention-attracting
elements, and a sensor is provided near the attention-attracting
elements, wherein the attention-attracting
elements are activated subject to the sensor detecting a
customer.
Description
The invention relates to a display stand for arranging
and displaying products, comprising product supports on
which or from which products can be placed or suspended,
which display stand is provided with attention-attracting
elements disposed near the product supports for drawing
attention to predetermined products.
Such a display stand is known from JP-A-08/160.897.
It is known that there is continuous competition for shelf
space in the shop situation. Shelf space is scarce and the
suppliers of products compete for the prime positions on the
display stand. According to the average consumer's experience,
one thing and another means that it is often problematical
to find products again, especially if the product to
be acquired is purchased less frequently. The fact that the
shop situation is regularly subjected to restructuring is
also partly to blame.
It is the object of the invention to make it easier
for the consumer to find the products again or to attract his
attention more effectively to the products, so that their
acquisition can progress more smoothly, more swiftly and
hence more pleasurably.
To this end a display stand is proposed in accordance
with the invention, characterised by one or several of
the appended claims.
With the display stand according to the invention it
is possible to selectively draw the attention to a previously
selected product so that it can easily be found again.
This is preferably simply realised by providing a
control panel for selectively activating the attention-attracting
elements, and by providing a sensor near the
attention-attracting elements, wherein the attention-attracting
elements are activated subject to the sensor
detecting a customer. Conveniently, on the control panel one
can indicate the product one is looking for. The products to
be selected may be identified on the control panel, for
example, by symbols. However, it is also possible to embody
to embody the control panel as keypad via which the name of
the product can be entered. In this embodiment the control
panel is preferably coupled with a computer, in which the
available products as well as the location in the display
stand, are stored. As soon as the customer looking for the
product is near the display stand, the attention-attracting
elements near the product being sought light up.
It is usually possible to place the control panel
proximally in relation to the attention-attracting elements.
This facilitates a direct feedback to the customer detected
by the sensor.
Sometimes it is, however, advantageous for the
control panel to be placed distally in relation to the attention-attracting
elements, for example, at the beginning of
the display stand or at the entrance of the shop.
Although it is possible to position the products in
the display stand at random, it is preferred for the product
supports and the respective attention-attracting elements to
be grouped for related products.
A simple manner of drawing attention to the products
in the display stand may be to embody the attention-attracting
elements as light-emitting objects.
The light-emitting objects may, for example, take
the form of light bulbs. However, for reasons like maintenance,
it is advantageous for the light-emitting objects to
be glass fibres. In this embodiment the light source may be
formed by light-emitting diodes, which in comparison to light
bulbs, are low-maintenance and energy-efficient.
Hereinbelow the invention will be further elucidated,
without limiting the appended claims, by way of an
exemplary embodiment and with reference to the drawing.
The drawing shows in:
- Figure 1, a front view of a preferred embodiment of a display stand according to the invention.
- Figure 2, a shop situation in which the display stand according to the invention is used with a distally placed control panel.
Similar parts in the figures are identified by the
same reference numerals.
The display stand shown in Figure 1 is embodied in
the usual manner with uprights 2, 3 and shelves 4, 5, 6, 7,
provided between the uprights 2, 3, upon which products can
be placed that are to be arranged and displayed on the display
stand.
It should be noted, that instead of the shelves 5,
6, 7 shown in the figure, it is also possible to employ
brackets projecting from a rear wall of the display stand
from which the products to be arranged and displayed can be
suspended.
In the case illustrated, the display stand 1 according
to the invention is provided with attention-attracting
elements 8, 9, 10, 11 arranged in rows that correspond with
the shelves 4, 5, 6, 7. These attention-attracting elements
are preferably embodied as the light-emitting ends of glass
fibres.
The attention-attracting elements 8, 9, 10, 11 can
be activated selectively by means of control via a control
panel 12, which for this purpose is provided with control
keys 13-18.
In the embodiment shown in Figure 1, the control
unit 12 is located near the display stand 1 and the attention-attracting
elements 8, 9, 10, 11 accommodated therein.
However, it is also possible to place the control unit 12 at
a distance from the display stand 1 and the attention-attracting
elements 8, 9, 10, 11, as shown in Figure 2.
Figure 2 further shows that a sensor 19 is provided near the
display stand 1, wherein the activating members 8, 9, 10, 11
are activated subject to the sensor detecting a customer 20
who operated the panel at an earlier time to enter the sought
product or products.
As further exemplification, the Figures 1 and 2 show
that control key 13 is activated and that in this connection
the attention-attracting elements 8, 9, 10, 11 identified by
arrows 'a' are activated for selectively drawing attention to
the products placed near the attention-attracting elements.
Within the scope of the invention there are still
further variations on the display stand. For example, it is
possible to group related products together and to arrange
them in concentration in the display stand 1.
Another possibility is to embody the control panel
12 with a keypad via which the sought product can be entered
so that the display stand 1 subsequently causes the attention-attracting
element near the sought product to light up.
The protective scope due the appended claims is
therefore not considered to be limited to the above exemplary
embodiment, which merely serves to elucidate said claims
without limiting them to said given example.
Claims (5)
- A display stand for arranging and displaying products, comprising product supports on which or from which products can be placed or suspended, which display stand is provided with attention-attracting elements disposed near the product supports for drawing attention to predetermined products, characterised in that a control panel is provided for selectively activating the attention-attracting elements, and by providing a sensor near the attention-attracting elements, wherein the attention-attracting elements are activated subject to the sensor detecting a customer.
- A display stand according to claim 1, characterised in that the control panel is placed distally in relation to the attention-attracting elements.
- A display stand according to claim 1 or 2, characterised in that the product supports and the respective attention-attracting elements are grouped into related products.
- A display stand according to one of the claims 1-3, characterised in that the attention-attracting elements are light-emitting objects.
- A display stand according to claim 4, characterised in that the light-emitting objects are glass fibres.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| NL1026209 | 2004-05-17 | ||
| NL1026209A NL1026209C2 (en) | 2004-05-17 | 2004-05-17 | Shelf for preparing and presenting products. |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| EP1597988A1 true EP1597988A1 (en) | 2005-11-23 |
Family
ID=34938272
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| EP05076127A Withdrawn EP1597988A1 (en) | 2004-05-17 | 2005-05-13 | Display-stand for placement and displaying of products |
Country Status (2)
| Country | Link |
|---|---|
| EP (1) | EP1597988A1 (en) |
| NL (1) | NL1026209C2 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP2074911A1 (en) * | 2007-12-19 | 2009-07-01 | Delicarta S.p.A. | A display unit assembly for presenting packaged products to the public, with optical and/or acoustic actuators |
| WO2009138915A1 (en) * | 2008-05-14 | 2009-11-19 | Koninklijke Philips Electronics N. V. | An interaction system and method |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB1374995A (en) * | 1971-09-16 | 1974-11-20 | Rank Organisation Ltd | Optical arrangement |
| US4670798A (en) * | 1983-10-28 | 1987-06-02 | Max L. Campbell | Point of purchase advertising system |
| JPH08160897A (en) | 1994-12-09 | 1996-06-21 | Taiyo Yuden Co Ltd | Merchandise introducing device |
| WO2002037455A2 (en) * | 2000-10-30 | 2002-05-10 | David William Yates | Sales promotional apparatus |
| JP2002300949A (en) * | 2001-04-04 | 2002-10-15 | Sanden Corp | Illumination controller for showcase |
-
2004
- 2004-05-17 NL NL1026209A patent/NL1026209C2/en not_active IP Right Cessation
-
2005
- 2005-05-13 EP EP05076127A patent/EP1597988A1/en not_active Withdrawn
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB1374995A (en) * | 1971-09-16 | 1974-11-20 | Rank Organisation Ltd | Optical arrangement |
| US4670798A (en) * | 1983-10-28 | 1987-06-02 | Max L. Campbell | Point of purchase advertising system |
| JPH08160897A (en) | 1994-12-09 | 1996-06-21 | Taiyo Yuden Co Ltd | Merchandise introducing device |
| WO2002037455A2 (en) * | 2000-10-30 | 2002-05-10 | David William Yates | Sales promotional apparatus |
| JP2002300949A (en) * | 2001-04-04 | 2002-10-15 | Sanden Corp | Illumination controller for showcase |
Non-Patent Citations (1)
| Title |
|---|
| PATENT ABSTRACTS OF JAPAN vol. 2003, no. 02 5 February 2003 (2003-02-05) * |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP2074911A1 (en) * | 2007-12-19 | 2009-07-01 | Delicarta S.p.A. | A display unit assembly for presenting packaged products to the public, with optical and/or acoustic actuators |
| WO2009138915A1 (en) * | 2008-05-14 | 2009-11-19 | Koninklijke Philips Electronics N. V. | An interaction system and method |
| RU2496399C2 (en) * | 2008-05-14 | 2013-10-27 | Конинклейке Филипс Электроникс Н.В. | Interactive method and interactive system |
Also Published As
| Publication number | Publication date |
|---|---|
| NL1026209C2 (en) | 2005-11-21 |
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| 17P | Request for examination filed |
Effective date: 20060523 |
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| STAA | Information on the status of an ep patent application or granted ep patent |
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| 18D | Application deemed to be withdrawn |
Effective date: 20111201 |