Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

• the present invention generally relates to a method for distributing information-media contents. More specifically, the present invention relates to expanding the revenue from information capacity of the media.
• special messages are carried in a number of media.
• advertisements are included in newspapers and magazines, on Internet Web sites, over cellular telephone media, radio, television and many others.
• the amount and proportion of such special messages that can be carried in a media is limited by a number of factors. These include aesthetic, physical and financial considerations. It would seem that these limiting factors may be expressed as the ratio of the amount of special messages to the quantity of core information. When the proportion of non-core information reaches a point of unacceptability to a viewer or reader, this point is termed saturation. Even for a media predicated on 100% special messages, there is a physical upper limit.
• the present invention provides a very technical solution to the saturation of many communication media. In essence, the present invention provides a solution by avoiding the characteristics causing saturation. This solution is achieved by making an alternative site in the same or an alternative media available for additional special messages, generally using existing modules and technology.
• a web site or magazine realize that no matter how big it is, the traffic to an aggregate of sites is always bigger than the traffic to one site and on a personal level, the number of pages seen by a reader of a web site within the web site is usually smaller than the number of the pages the web site reader reads elsewhere.
• an example of a facilitation is an offer; in other instances, a facilitation may be appreciated to include performance of an activity or an acceptance - as will forthwith be further appreciated by examples provided in the following Glossary.
• a broadcaster is a participant in a distribution of electronic signals - be they digital signals, analog signals, or the likes.
• a broadcaster is preferably a media owner.
• a broadcaster is a predetermined party in a transmission path from a present communications initiator to a present designated recipient - for example a telephone call initiator, any repeater in the interconnection of that call to the recipient, or the recipient.
• a broadcaster may be a programmable component that can be inserted into the caller to recipient path.
• the expression "in conjunction” relates to a division of work between parties, such as between an agency and a broadcaster. This division may be of any proportion - so long as a nominal task remains for one of the parties to accomplish. In some circumstances, there is a definite preference for the division of labor to have a specific predefined asymmetry, while in other circumstances the division may occur using a simple easy to accomplish criteria. Furthermore, sometimes there is a specific bias as to which party performs some specific aspect of the conjunctive task, for example, according to a concern to preserve privacy, etc.
• Cookie A Cookie is a message given to a Web browser by a Web server. The browser stores the message in a text file called cookie.txt or a cookie directory or the likes. The message is then sent back to the server each time the browser requests a page from the server. Cookies serve as recognition symbols or messages in a particular Web browser that can be recognized and acted upon by that cookie placing Web server.
• Offsite content is content that derived from outside of the immediate local context of a present site.
• an offsite content may be a banner or may substantially be the result of clicking on a hyperlink to another page (be it in the same internet site or in another internet site) - especially when the hyper link is to outside of the current page.
• a audio time pulse placed by the telephone service provider is also an example of an offsite content.
• "piped in" background music that a caller hears when waiting for his call to be transferred is an example of an offsite content.
• Saturation simplistically describes a situation where a data communication media site contains a maximum predetermined amount of content presentation apart from core information.
• This content presentation may be in the form of advertisements, notifications and other information not directly associated with core data.
• Maximum amount of content presentation is limited by physical, aesthetic and pragmatic factors. Exceeding this saturation level leads to the state of out of context media fulfillment, that is, containing more content presentation than is desirable, pragmatic, physically possible or aesthetically pleasing.
• a more pragmatic definition for the term Saturation relates to a current level of predetermined content in a specific media instance; for example a web site currently has sold 20% of the space that it has allocated for advertising. In the nomenclature of the present invention, this represents a level of actual saturation of 20% of available in context advertising potential.
• the present invention generally relates to a super-saturation method whereby a new revenue stream is created by facilitating out of context potential (for advertising or otherwise) that is in excess of any actual saturation - be it 20% as in the pragmatic example or be it 100% as in the prior simplistic example.
• super-saturation relates to facilitating out of context placement of content, and this placement is by definition in addition to the saturation of the in context material - regardless of the level of in context materials.
• SIM Card This is a Subscriber Identity Module card that is commonly inserted into a cellular telephone.
• Tagging relates to an identification that reveals that the tagged visitor is known to have been at a predetermined information media, such as an internet site or a specific internet page, or have dialed up to a specific telephone number, etc.
• the tag need not contain any information that identifies the visitor nor need it contain any information that allows the visitor to be profiled.
• a tag simply identifies that its bearer was so marked for having been at a specific location, or for having been there for a predetermined amount of time, or for having conducted some specific action there, etc.
• the present invention relates to a super-saturation method for information-media, whereby a second information-media broadcaster in conjunction with an agency extends a content presentation of a first broadcaster beyond a predetermined information-media saturation threshold for content presentation of the first broadcaster, the method including the steps of: a) an agency facilitating visitor identification; (note: in the context of the present invention "an agency" is a service facilitator) b) in conjunction with the agency, a first broadcaster of the first information-media tagging a preponderance of visitors to the first information-media with a tag; and c) in conjunction with the agency, a second broadcaster of a second information-media recognizing a visitor to the second information-media as having the tag, and thereupon by proxy — either in conjunction with the agency or in conjunction with the first broadcaster — the second broadcaster accepting the offsite content presentation for the recognized visitor.
• Special messages include advertisements, legal instruments, credit warnings and notifications, to name but a few. These special messages take the form of single directional informative messages or as interactive information directed at specific targeted clients.
• a media may reach this saturation level due to pragmatic considerations such as limited physical size or space.
• saturation may occur due to a requirement to limit the cost of a producing a Web site, magazine, newspaper or other media application.
• providers of core information need to provide a service that has an aesthetic appeal to targeted client viewers, readers or listeners. By insertion of excessive amounts of special messages and consequent over-saturation of a media site, targeted clients will find the sheer volume of data too overwhelming and difficult to maintain interest and to absorb.
• each media broadcaster has a targeted client base, to which core information is directed.
• Targeted client bases are related, for example, to income level, profession, age, sex or field of interest, to name a few.
• special messages are directed to the particular targeted client base of a media broadcaster.
• an agency or a second broadcaster is utilized to extend a special message content presentation through the use of a second, alternative information-media broadcaster.
• a special message, prepared at the direction of an agency by the first saturated media broadcaster are placed into the media of a second broadcaster.
• This special message presentation is for presentation to substantially the same targeted client base but on an off-site basis at another site servicing substantially the same client base.
• an arrangement is entered into by the first broadcaster in conjunction with the agency, so that substantially all clients visiting the first broadcaster are tagged.
• This tag is recognized when a tagged visitor requests a visit to the second broadcaster site. Recognition of such a tag gives rise, in conjunction with the agency or in conjunction with the first broadcaster, to a number of possibilities. For example, in an Internet situation, the visitor is presented with the first broadcaster's special message. Alternatively, the visitor is caused to fetch a special message. Similarly, this special message is placed into a cellular Subscriber Identity Module (SIM) card database, and targeted at a client base, appropriate to the first broadcaster. Another possibility is the use a telephone system data base.
• SIM Subscriber Identity Module
• the present invention also relates to a contracting structure for facilitating super-saturation of an information-media, whereby a second information-media broadcaster in conjunction with an agency extends a content presentation of a first broadcaster beyond a predetermined information-media saturation threshold for content presentation of the first broadcaster, the contracting structure including: a) a first contractual agreement between an agency offering an offsite content presentation for a first information-media and a content provider accepting said offering; i) whereby the agency provides a facilitated delivery of a content of the first content provider to an identified visitor visiting offsite; and ii) whereby the content provider pays for the facilitated delivery; b) a second contractual agreement between the agency and a first broadcaster of the first information-media; i) whereby the first broadcaster provides a facilitated tagging of a preponderance of visitors to the first information-media; and ii) whereby the agency provides a facilitated offsite placement of a content deriving from the first contractual agreement, the agency paying the first broadcaster for substantially
• the basis for this contracting stracture is that a first broadcaster has reached a point of special message saturation.
• a contracting structure in terms of the present invention consists of three separate contracts.
• a first contractual agreement is between an agency offering, for example, to an advertiser or a credit card organization, respectively, an insertion of an advertisement or a credit warning into an offsite media. This offer arises as a result of a first broadcaster being unable to accommodate additional insertions, that is, being at a point of saturation.
• the agency includes, in terms of this contract, a provision for delivering the inserted item to an identified offsite visitor.
• the advertiser pays the agent for this service.
• a second contract is between the agency and a first broadcaster; in this case, the broadcaster that has reached saturation point, for insertion of additional items.
• the first broadcaster thus reaches a situation described by the present invention as super-saturation.
• the broadcaster agrees to provide tagging of substantially all visitors to this first media site.
• the agency agrees to provide an alternative site for facilitating identified visitors from the first broadcaster site receiving the inserted item on visiting the second site.
• the agency pays the first broadcaster in terms off this contractual arrangement.
• the agency enters into a third contract with a second broadcaster.
• the second broadcaster provides a procedure for recognizing a tagged visitor to the second media. This procedure includes the visitor accepting the offsite presentation item. The agency pays the second broadcaster for accepting this item.
• the first broadcaster benefits from selling a placement of an advertisement, a notification or other insertion into an alternative site.
• the first broadcaster provides the advertiser with a preponderance of first site visitors. These visitors are able to receive this message item at another appropriate site.
• the agency pays the second broadcaster for placing insertions on behalf of the advertiser for acceptance by visitors tagged at the first site.
• the advertiser benefits by having an advertisement, albeit at the second site, nevertheless targeted at visitors to the saturated first broadcaster site.
• the net proceeds from these contracts, of course, will accrue to the agency, which has acted as a facilitator and coordinator in terms of the contracts for this super-saturation method.
• a web site sales force will sell access to its audience via offsite content because no one knows better than a web site sales force, how to sell to their own audience.
• An agency will merely act as a facilitator that will charge a percentage or a fee for a transaction for finding the audience elsewhere.
• a second site where the visitor will be found will rent its unsold space for a fixed fee or for a percentage of the transaction as well. It should be noted that privacy is a huge issue that is substantially addressed by embodiments of the present invention. The second site need not even know where the audience of the first site is found nor that it is the first site that sold its space as an offsite space. The second site merely rents unsold space for an unknown visitor in return for a fee received from an agency and not the other site.
• Site X simply sold the space as offsite space to their advertiser.
• Site X does not know on which web site was their visitor found and they don't care as long as it is not a porn site or another site that belongs to a category that either Site X or their Advertiser is not interested in.
• Site X reports to its advertiser just that its ad was shown to Site X visitor on another site. In this embodiment none of the parties learns new information about the visitor.
• Site X and its advertiser do not know at what web site was Site X visitor found. The site where the Site X visitor is found does not know that it is a Site X visitor, just that an unsold space of its was sold by another anonymous site and that in return for renting its own space to the other anonymous site it is receiving from the agency a fee.
• Figure 1 illustrates a schematic view of a super-saturation method for information-media
• Figure 2 illustrates a schematic view of a first contractual agreement
• Figures 3 illustrates a schematic view of a second contractual arrangement
• Figure 4 illustrates a schematic view relating to a first broadcaster providing a facilitated tagging of a preponderance of visitors to the first information-media
• Figure 5 illustrates a schematic view relating to an agency 502 providing a facilitated offsite placement of a content deriving from the first contractual agreement, the agency paying the first broadcaster;
• Figure 6 illustrates a schematic view relating to a third contractual agreement
• Figure 7 illustrates a schematic view relating to details of the third contractual agreement.
• Communication media are also used for another purpose, in parallel with transmitting core information, using data communication media. This purpose is the transmission of special messages alongside core information. Special messages include advertisements, notifications, legal notices, credit warnings and a host of other items. These messages are both single directional and interactive between sender and targeted recipients.
• the amount and proportion of such special messages that can be carried in a media site is limited by aesthetic, physical and financial considerations. These considerations may be expressed as the ratio of the amount of non-core special message information to the quantity of core information. When the proportion of non-core information reaches a point of unacceptability to a viewer, listener or reader, this point is termed saturation.
• This saturation is financially limiting to media. Many methods are used to extend this saturation point, for example, by using hyperlinks on a Web site, by adding supplements to newspapers or magazines, by adding special message supplements to credit card billing and many others. These techniques merely appear to delay the onset of saturation but are often ineffective.
• figure 1 illustrating a schematic view 100 of the steps of a super-saturation method for information-media.
• the present invention relates to a super-saturation method for information-media, whereby a second information-media broadcaster in conjunction with an agency extends a content presentation of a first broadcaster beyond a predetermined information-media saturation threshold for content presentation of the first broadcaster, the method including the steps of: a) an agency facilitating 101 visitor identification; (note: in the context of the present invention "an agency" is a service facilitator)an agency b) in conjunction with the agency, a first broadcaster of the first information-media tagging 102 a preponderance of visitors to the first information-media with a tag; and c) in conjunction with the agency, a second broadcaster of a second information-media recognizing 103 a visitor to the second information-media as having the tag, and thereupon by proxy — either in conjunction with the agency 104 or in conjunction with the first broadcaster 105 — the second broadcaster accepting the offsite content presentation for the recognized visitor.
• a targeted group is generally defined as market related to such aspects as age, technical field, sex, profession and many others.
• an agency in conjunction with a suitable second broadcaster, is utilized to extend additional special message content presentation beyond saturation point.
• the second broadcaster site is selected specifically because this site targets a category of visitors similar to the first broadcaster site.
• a special message item prepared, for example, by a client advertiser at the direction of the agency, is placed into the second broadcaster site.
• This special message presentation is for presentation to substantially the same targeted client base but on an off-site basis at an alternative site servicing substantially the same client base.
• an arrangement is entered into by the first broadcaster in conjunction with the agency. Substantially all clients visiting the first broadcaster are tagged at the instance of this broadcaster. For example, a cookie is inserted into a visitor's browser or similar tags are placed into a customer database.
• Recognition of this tag occurs, in accordance with an arrangement between an agency and both first and second broadcasters, when a tagged visitor requests a visit to the second broadcaster site. Recognition of such a tag gives rise, in conjunction with the agency or in conjunction with the first broadcaster, to several possibilities. For example, in an Internet situation, a recognized visitor is presented with the first broadcaster's special message, situated in the second broadcaster. Alternatively, the visitor fetches a special message from the second broadcaster. Similarly, this special message is placed into a cellular SIM card database, targeted at a client base appropriate to the first broadcaster. Another possibility is the use a telephone system database to elicit a similar result.
• the net consequence of using the method of the present invention is that all parties to this method are satisfied.
• the client advertiser has exposure to a targeted visitor group.
• the first broadcaster in spite of being saturated with inserted message items, is able to reach a situation of super-saturation and, consequently, benefit financially.
• the second broadcaster receives additional revenue with the addition of special message items.
• the agency benefits as a result of this application of the present invention, in a role as facilitator and coordinator.
• FIGS. 2, 3, 4, 5, 6 and 7, illustrate schematically aspects of a contracting structure for facilitating super-saturation of an information-media.
• Figure 2 illustrates a schematic view 200 of a first contractual agreement 201.
• Figures 3 illustrates a schematic view 300 of a second contractual arrangement 301.
• Figure 4 illustrates a schematic view 400 relating to a first broadcaster providing 401 a facilitated tagging 402, 403, 404 and 405 of a preponderance of visitors 406, 407, 408 and 409 to the first information-media.
• Figure 5 illustrates a schematic view 500 relating to an agency 502 providing 503 a facilitated offsite placement 501 of a content deriving from the first contractual agreement, the agency paying 505 the first broadcaster 504.
• Figure 6 illustrates a schematic view 600 relating to a third contractual agreement 601.
• figure 7 illustrates a schematic view 700 relating to details of this third contractual agreement.
• the present invention also relates to a contracting structure for facilitating super-saturation of an information-media, whereby a second information-media broadcaster in conjunction with an agency extends a content presentation of a first broadcaster beyond a predetermined information-media saturation threshold for content presentation of the first broadcaster, the contracting structure including: a) a first contractual agreement 201 between an agency offering 202 an offsite content presentation 203 for a first information-media and a content provider accepting 204 said offering; i) whereby the agency provides a facilitated delivery 205 of a content 206 of the first content provider to an identified visitor visiting 207 offsite; and ii) whereby the content provider pays for the facilitated delivery; b) a second contractual agreement 301 between the agency 303 and a first broadcaster 304 of the first information-media 302; i) whereby the first broadcaster 401 provides a facilitated tagging 402, 403, 404 and 405 of a preponderance of visitors 406, 407, 408 and 409 to the first
• the basis for this contracting structure is that a first broadcaster has reached a point of special message saturation. Another broadcaster in a second information-media, in conjunction with an agency, extends a special message content presentation on behalf of the first broadcaster. Therefore, the first broadcaster, in effect, reaches a content presentation beyond a predetermined information-media saturation threshold, or a state of super-saturation.
• a contracting stracture consists of three separate contracts.
• a first contractual agreement is between an agency offering, for example, to an advertiser or a credit card organization, respectively, an insertion of an advertisement or a credit warning into an offsite media. This offer arises as a result of a first broadcaster being unable to accommodate additional insertions, that is, being at a point of saturation.
• the agency includes, in terms of this contract, a provision for delivering the inserted item to an identified offsite visitor.
• the advertiser pays the agent for this service.
• the first broadcaster is the content provider.
• a second contract is between the agency and a first broadcaster; in this case, the broadcaster that has reached saturation point, for insertion of additional items.
• the first broadcaster thus reaches a situation described by the present invention as super-saturation.
• the broadcaster agrees to provide tagging of substantially all visitors to this first media site.
• the agency agrees to provide an alternative site for facilitating identified visitors from the first broadcaster site receiving the inserted item on visiting the second site.
• the agency pays the first broadcaster in terms off this contractual arrangement.
• the agency enters into a third contract with a second broadcaster.
• the second broadcaster provides a procedure for recognizing a tagged visitor to the second media. This procedure includes the visitor accepting the offsite presentation item. The agency pays the second broadcaster for accepting this item.
• the first broadcaster benefits from selling a placement of an advertisement, a notification or other insertion into an alternative site.
• the first broadcaster provides the advertiser with a preponderance of first site visitors. These visitors are able to receive this message item at another appropriate site.
• the agency pays the second broadcaster for placing insertions on behalf of the other site (or the advertiser) for acceptance by visitors tagged at the first site.
• the advertiser benefits by having an advertisement, albeit at the second site, nevertheless targeted at visitors to the saturated first broadcaster site.
• the net proceeds from these contracts, of course, will accrue to the agency, which has acted as a facilitator and coordinator in terms of the contracts for this super- saturation method.
• CPM Cost Per Thousand
• advertisements sell for $50 CPM. Advertisement space in this section is often sold out. However, another section of that site devoted to General News sells for only $10 CPM and is usually unsold. If a user browses the Financial section and then goes to the General News section, the user will be recognized by the agency as a Financial section visitor, 'interested in Finance'. Because advertisers are willing to pay a premium to reach the 'interested in finance' person, portions of the inventory in the General News section may now be sold by the site for $35 instead of for the traditional $10. '
• the as yet not-sold-out web sites rent their substantially unsold space to be sold by publishers to their own advertisers through an agency. For example, assuming that a publisher's Personal Finance section is sold out at $50 CPM. Visitors to this section will inevitably visit other content sites. The publisher's sales force, which already has the expertise to sell to the Personal Finance section audience, can now sell these Personal Finance section visitors to its own advertisers for $30 when those visitors surf other sites, thus providing the Publisher with a new revenue stream.
• a publisher's unsold space is sold by other publishers as offsite space to their own advertisers.
• a technology related publisher may charge $60 CPM for advertising on its web site.
• the technology related publisher could charge its advertisers $45 CPM in return for showing offsite advertisements to the publisher's regular site audience. More simply stated, the technology related publisher will charge its advertisers $45 CPM in return for showing advertisements to its site audience while they visit other web sites.
• the publisher which in its unsold space the technology related publisher audience was found, can charge through the agency, a fixed CPM or take a percentage of the revenues from the technology related publisher that used its advertising space to serve offsite advertisements to its own audience on behalf of its advertisers.
• Selling offsite advertisements is a significant improvement to the art. For example, selling a bundle of 10 exposures to advertisements within a site for $45 CPM and 100 exposures offsite for a $30 CPM, represents a significant revenue source.
• the super-saturation method for information-media, the agency is an advertising agency.
• an agency provides know-how and experience in advertising and in marketing of advertising media in a variety of fields such as the Internet, radio, television and news media.
• the super-saturation method for information-media, the agency is a credit agency.
• An important aspect of commerce includes controlling and regulating credit facilities.
• a credit agency is in a position to assist clients requiring to regulate customer credit lines. This can be accomplished in accordance with the present invention by utilizing notifications into a variety of media, such as telephone and cellular telephone databases.
• the super-saturation method for information-media is a public service organization.
• Public service organizations are often called on to assist members of the public in a large range of problems. These include, for example, finding a lost pet, tracing missing persons, assisting old-age pensioners and so on. Placing notifications in available media is pertinent to resolving such problems.
• the super-saturation method for information-media the agency is a legally empowered body.
• a multiplicity of legal matters form part of today's relationships with bodies such as banks, home loan institutions, adoption agencies and many others.
• legal matters include placing of various notices including notices of advisement, warning, information and a host of others. Access to all media is an important aspect for any legally empowered body.
• the super-saturation method for information-media is a media agency.
• a media agency has a distinct advantage in dealing with not merely a multiplicity of media, but also advertisers, core information providers, and others. This is important in promoting relationships between advertisers, a substantial array of broadcasters, and other participants in relation to the present invention.
• the super-saturation method for information-media, the agency is a cellular telephone service.
• the super-saturation method for information-media, the agency is a wireless communication service.
• Agencies in order to be able to form a liaison between advertisers and media broadcasters, need to have a working knowledge of the field of interest.
• enterprises offering cellular telephone services and wireless communication services are able to provide access to a database of customers as well as access to related telephone and other communication media.
• the super-saturation method for information-media, offering includes selling.
• the super-saturation method for information-media, offering includes renting.
• the super-saturation method for information-media, offering includes leasing.
• the super-saturation method for information-media, offering includes trading.
• the super-saturation method for information-media, offering includes proposing for payment.
• the super-saturation method for information-media, the offsite content presentation is an advertisement presentation.
• Advertisements are commercially important in promoting products and services. Insertion of successful advertisements is ideally made into media sites where core information or personnel are generally involved in related fields. There are many instances, however, where this is not necessary, for example, advertisements for insurance, restaurants, entertainment, etc. have a very general appeal. Therefore, offsite presentations can be made effective by judicious site selection.
• the super-saturation method for information-media, the offsite content presentation is a notification.
• Notifications generally relate to personnel or core information on a site. Therefore notifications regarding a lost pet, dog licensing requirements, etc. are appropriate to, for example, a magazine dealing with animals, dos and cats, and so on. Notifications of expiry of a media service are ideally made on a service offering the media service such as a cellular or wireless network.
• the super-saturation method for information-media is a public service announcement.
• An example of this type of notification is using a particular regional telephone exchange to advise of some change in municipal services such as refuse removal, power cuts and water system repairs.
• the super- saturation method for information-media is a personal reminder.
• the local telephone service and more recently, cellular telephone services have provided personal reminder notifications of many types. For example, wake-up calls, appointment reminders, etc.
• the super- saturation method for information-media is a judicial instrument.
• the super- saturation method for information-media is a credit warning.
• the super-saturation method for information-media, the offsite content presentation is a graphic item.
• Graphic presentations are used in many information-media due to the eye-appeal to the reader and viewer. Examples of graphic presentations, in the context of the present invention, include news photographs, graphical advertising presentations, promotional items, catalogues, cartoons and many more
• the super-saturation method for information-media, the offsite content presentation is a multimedia presentation.
• the super-saturation method for information-media, the offsite content presentation is an audio presentation.
• the super-saturation method for information-media, the offsite content presentation is a banner.
• Offsite presentations are not limited to merely text or graphic visual effects but include multimedia, audio and banner presentations. These are made up of movie clips, video productions and banners, either as stationary items or as moving presentations.
• the super-saturation method for information-media is an Internet data communications media.
• the Internet represents, in many respects, a rapidly growing communication media accessed by very large numbers of people.
• Internet sites vary in accordance with core information so that advertisements and any other notifications can be directed at very specific targeted groups of people. Substantially all aspects of the present invention relate well to use in this media, but, are not, by any means, restricted to it.
• the super- saturation method for information-media, the Internet data communications media includes at least one content presentation of a plurality of content presentations.
• the super-saturation method for information-media is an interactive data communications media.
• the super- saturation method for information-media, the interactive data communication media is a telephone communication media.
• the super- saturation method for information-media, the interactive data communication media is a wireless communication media.
• the super- saturation method for information, the interactive data communication media is a cellular communication media.
• the super-saturation method for information-media is a broadcasting media.
• Radio and television broadcasting are the oldest of the electronic communication media. These have been used both by core information presenters and advertisers, to present information to selected groups of people. This is especially true with regard to program material targeting specific population groupings based on selection techniques such as time of presentation.
• the super-saturation method for information-media is a hyperlink.
• Hyperlinks are a very useful way to convey offsite notifications to targeted visitors. Hyperlinks are commonly used for placing advertising links to source presenters. This is achieved also by a broadcaster using a hyperlink to send a presentation item to a visitor's browser or to cause a visitor to fetch the presentation.
• the super-saturation method for information-media is a banner.
• Banners are commonly used in a wide selection of media, including magazines, newspapers, bills, internet sites and others. These are usually brief and are an ideal media for drawing attention to other media, other advertisers and so on. Banners are also used for presenting hyperlinks and as a separate media presentation for notices of many types. Banners are used in virtually every communication media and supply a convenient brief communication media. Banners take a form such as headers in a newspaper and magazines, announcements in cellular voice mail systems, presentations in Internet sites, and so on.
• the super-saturation method for information-media the first broadcaster has an association with an interactive data communication media.
• the super-saturation method for information-media is a Web site on an Internet data communication media.
• Sites in this scenario relate to, for example, dissemination of information, news, scientific data, entertainment and many others.
• Use of added insertions of advertising and notifications includes examples such as insurance promotion, banking, personal notices, product availability, and legal advisements, to name but a few.
• the super-saturation method for information-media is an advertising media.
• the super-saturation method for information-media is a credit agency.
• the super-saturation method for information-media is a credit control agency for a credit card organization.
• Such a broadcaster in the current embodiment context, will make use of a credit card organization database to direct notices to credit card users as well as to suppliers accepting payment by credit card.
• These notices generally relate, on the one hand to warnings regarding overspending or underpayment by card users, and, on the other hand, warning to suppliers.
• additional uses include promotional additions to billing documents and to information brochures.
• the super-saturation method for information-media, the first broadcaster is a banner promotion agency.
• the super-saturation method for information-media, the first broadcaster is a public service organization.
• Public service organizations provide a wide range of services, for example, to the elderly and infirm, to children, to unmarried mothers, financial and charity, and many others. Many such organizations publish web sites, magazines, newsletters and so on. Many include advertisements and a host of other notices.
• the super-saturation method for information-media, the first broadcaster is a legally empowered body.
• the super-saturation method for information-media, the first broadcaster is a media agency.
• the super-saturation method for information-media is a cellular telephone service provider.
• the super-saturation method for information-media, the first broadcaster is a wireless communication media.
• All the aforementioned media are able to utilize the present invention for promotional, advertising and notification to their customer base. This represents a large number of individuals and enterprises, which can be grouped into targeted databases. Advertising and notification messages are then sent to specifically targeted groups.
• the super-saturation method for information-media is a hyperlink.
• a hyperlink provides a route for easy access to anywhere on the World Wide Web. Apart from a particular link, access is available to specific sites and to specific groups of sites having similar core information or similar areas of interest, for example, a group of sites relating to philately, dog breeding, hunting, and medicine, to name a few.
• the super-saturation method for information-media, tagging a preponderance of visitors includes placing a cookie into each visitor of the preponderance of visitors.
• the super-saturation method for information-media in which placing a cookie into each visitor of the preponderance of visitors includes placing an identification message into each visitor's web browser when the visitor requests a page.
• a cookie is a message given to a Web browser by a Web server.
• the browser stores the message in a special text file. This message is sent back to the server each time the browser requests a page from the server. This cookie then provides an identification of the visitor.
• the super-saturation method for information-media, tagging a preponderance of visitors includes placing a notification into a telephone system database for each visitor of the preponderance of visitors.
• the super-saturation method for information-media, tagging a preponderance of visitors includes placing a message identifier record into a database for each of the preponderance of visitors.
• the super-saturation method for information-media, tagging a preponderance of visitors includes placing a credit warning into a credit card database for each visitor of the preponderance of visitors.
• the super-saturation method for information-media, tagging a preponderance of visitors includes placing a personal notice into a public service database for each visitor of the preponderance of visitors. Notices for lost and found items, personal matters and many others are not uncommon uses for this media. Searching for long-lost relatives is another example. These are, naturally, conveyed to people to whom such notices are pertinent.
• the super-saturation method for information-media, tagging a preponderance of visitors includes sending a legal instrument into a legally empowered body database for each visitor of the preponderance of visitors.
• the database at such legally empowered body databases enable authorized personnel to trace failure to submit tax returns, failure to pay family maintenance, non-payment of traffic violation fines, and many others.
• the super-saturation method for information-media, tagging a preponderance of visitors includes placing a message into a cellular telephone SIM card for each visitor of the preponderance of visitors.
• the super-saturation method for information-media, tagging a preponderance of visitors includes placing a notification into a wireless communication service database for each visitor of the preponderance of visitors.
• the super-saturation method for information-media each visitor of the preponderance of visitors to the first information-media is classified as a preferred visitor.
• the super-saturation method for information-media wherein the preferred visitor includes each visitor of the preponderance of visitors classified as a preferred visitor remaining at the first information- media for a predetermined period of time.
• the super-saturation method for information-media wherein each visitor of the preponderance of visitors classified as a preferred visitor includes a visitor spending a predetermined amount of money at the first information-media.
• a tag is placed into specific visitors to the first site. Visitors are evaluated, according to particular criteria, and only those evaluated as preferred and are tagged. Generally, these criteria relate to time spent at the first site and to money spent. However, other criteria can be set such as, for example, replies to special questionnaires, responses to specific details, reaction to predetermined aspects of the first site etc.
• the super-saturation method for information-media the tag is a cookie.
• the super-saturation method for information-media the tag is an identification message.
• the super-saturation method for information-media is a notification in a telephone system database.
• the super-saturation method for information-media is a message identifier record in a database.
• the super-saturation method for information-media is a credit warning in a credit card database.
• the super-saturation method for information-media is a personal notice in a public service database.
• the super-saturation method for information-media is a legal instrument in a legally empowered body database.
• the super-saturation method for information-media is a message in a cellular telephone SIM card.
• the super-saturation method for information-media is a notification into a wireless communication service database.
• tags and the process of tagging have mutatis mutandis, been described heretofore in relation to tagging.
• the super-saturation method for information-media, the second broadcaster has an association with an interactive data communication media.
• the super-saturation method for information-media, the second broadcaster is a Web site on an Internet data communication media. According to an embodiment of the present invention, the super-saturation method for information-media, the second broadcaster is an advertising media.
• the super-saturation method for information-media, the second broadcaster is a credit agency.
• the super-saturation method for information-media, the second broadcaster is a credit control agency for a credit card organization.
• the super-saturation method for information-media, the second broadcaster is a banner promotion agency.
• the super-saturation method for information-media, the second broadcaster is a public service organization.
• the super-saturation method for information-media, the second broadcaster is a legally empowered body.
• the super-saturation method for information-media, the second broadcaster is a media agency.
• the super-saturation method for information-media, the second broadcaster is a cellular telephone service provider.
• the super-saturation method for information-media, the second broadcaster is a wireless communication media.
• the super-saturation method for information-media, the second broadcaster is a hyperlink.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation, includes receiving an advertisement presentation.
• This offsite presentation relates to, for example, an advertisement presentation, a notification, a warning, a judicial notice and so on.
• This presentation would have been found in the first broadcaster site but for the first broadcaster having reached a point of saturation.
• the present invention provides a method for visitors to the first site, to receive these presentations at another site. This is achieved as a consequence of an agency coordinating tagging of visitors by the first broadcaster and coordinating with the second broadcaster recognizing each tagged visitor.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation, includes receiving a public service announcement.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation, includes receiving a personal reminder.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation includes receiving judicial instrument.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation includes receiving a credit warning.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation includes receiving a graphic item.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation includes receiving a multimedia presentation.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation includes receiving an audio presentation.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation includes receiving a banner.
• the second broadcaster In the accepting the offsite presentation, it is implicit that the second broadcaster is providing tagged visitors, from the first site, with access to presentations which otherwise would have appeared in the first broadcaster.
• the reason for the second broadcaster providing this service relates primarily to a state of saturation in the first broadcaster. This relationship between first and second broadcaster is facilitated by an agency that has an association with both broadcasters, and, particularly to the needs of advertisers in the first broadcaster. It is this knowledge that allows the agency to provide a suitable second broadcaster with a similar targeted customer base to the first broadcaster. It is this that makes offsite promotional and advisory notices in a second broadcaster, of interest to both first broadcaster and to advertisers.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation for the recognized visitor includes the second broadcaster dropping the offsite content presentation into a browser of the visitor.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation for the recognized visitor includes the second broadcaster sending a browser of the visitor to fetch the offsite content presentation.
• the super-saturation method for information-media in which in conjunction with the agency the second broadcaster accepting the offsite content presentation for the recognized visitor includes the second broadcaster sending the offsite content presentation to the recognized visitor via the second information- media.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation, includes receiving an advertisement presentation.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation, includes receiving a public service announcement.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation, includes receiving a personal reminder.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation includes receiving judicial instrument.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation includes receiving a credit warning.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation includes receiving a graphic item.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation includes receiving a multimedia presentation.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation includes receiving an audio presentation.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation includes receiving a banner.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation for the recognized visitor includes the second broadcaster dropping the offsite content presentation into the browser of the visitor.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation for the recognized visitor includes the second broadcaster sending the browser of the visitor to fetch the offsite content presentation.
• the super-saturation method for information-media in which in conjunction with the first broadcaster the second broadcaster accepting the offsite content presentation for the recognized visitor includes the second broadcaster sending the offsite content presentation to the recognized visitor via the second information-media.
• the super-saturation method for information-media, the second information-media and the first information-media constitute a single media.
• a lucrative section (advertising sold out) and a non-lucrative section (advertising space available) of a single Internet web-site.
• first information-media can be different types of media, these can equally be the same media. This will commonly be the situation when using the Internet but this applies also to, for example, telephone, wireless and cellular networks.
• content provider is the first information- media; since it is not specifically necessary for a host and a service provider and a site to be the same entity.
• the super-saturation method for information-media is an Internet data communications media.
• the super-saturation method for information-media, the Internet data communications media includes at least one content presentation of a plurality of content presentations such as a web site or a multi-media down load or a channel of updated information or web radio or web television.
• the super-saturation method for information-media, the second information-media is an interactive data communications media.
• the super-saturation method for information-media, the interactive data communication media is a telephone communication media.
• the super-saturation method for information-media is a wireless communication media.
• the super-saturation method for information-media is a cellular communication media
• the super-saturation method for information-media, the second information-media is a broadcasting media.
• the super-saturation method for information-media is a hyperlink.
• the super-saturation method for information-media is a banner.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes accessing a cookie.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes receiving an identification message.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes querying a notification in a telephone system database.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes identifying a message identifier record in a database.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes receiving a credit warning in a credit card database.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes searching for a personal notice in a public service database.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes querying a legal instrument in a legally empowered body database.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes searching for a message in (conjunction with the use of) a cellular telephone SIM card.
• the super-saturation method for information-media in which recognizing a visitor to the second information-media includes finding a notification into a wireless communication service database.
• a notification is found by the second broadcaster that had been placed in the visitor by the first broadcaster.
• the second broadcaster needed to provide this identification and recognition system to facilitate the concept of offsite advertising and the inserting of other notifications.
• There is an equivalence in these notifications for example of a cookie in an Internet browser, a message emanating from a cellular telephone media database, a credit card warning emanating from a credit card users database, etc.
• the contracting structure for facilitating super-saturation of an information-media is a store.
• the contracting structure for facilitating super-saturation of an information-media is a service provider.
• the contracting structure for facilitating super-saturation of an information-media is an advertisement provider.
• the contracting structure for facilitating super-saturation of an information-media is a notification provider.
• a content provider as a store, a service provider, an advertisement provider, a notification provider, these are all enterprises or individuals wishing to provide notifications to viewers, listeners and readers of a variety of media.
• first broadcaster can also be the content provider. Motivation for these content providers relate to commercial, interpersonal, legal, institutional, advisory and many other matters.
• the contracting structure for facilitating super-saturation of an information-media an identified visitor is a visitor recognized by a cookie in a browser of the visitor.
• the contracting structure for facilitating super-saturation of an information-media an identified visitor is a visitor recognized by a tag placed in a memory media associated with the visitor.
• the present invention relates also to a computer program product including a computer usable media having computer readable program code embodied therein for a super-saturation method for information-media, the computer readable program code in said article of manufacture including: a) first computer readable program code for causing an agency to facilitate visitor identification; b) tied to the first computer readable software, second computer readable program code for causing, in conjunction with the agency, a first broadcaster of the first information- media to tag a preponderance of visitors to the first information-media with a tag; and c) tied to the second computer readable software, third computer readable program code for causing, in conjunction with the agency, a second broadcaster of a second information- media to recognize a visitor to the second information-media as having the tag, and thereupon by proxy - either in conjunction with the agency or in conjunction with the first broadcaster - the second broadcaster to accept the offsite content presentation for the recognized visitor.
• the present invention relates in addition to a computer program product incl ⁇ ding a computer usable media having computer readable program code embodied therein for a super-saturation method for information-media, the computer readable program code in said article of manufacture including a computer readable program code for causing an agency to facilitate visitor identification.
• the present invention relates further to a computer program product including a computer usable media having computer readable program code embodied therein for a super-saturation method for information-media, the computer readable program code in said article of manufacture including a computer readable program code for causing, in conjunction with the agency, a first broadcaster of the first information-media to tag a preponderance of visitors to the first information-media with a tag.
• the present invention relates furthermore to a computer program product including a computer usable media having computer readable program code embodied therein for a super- saturation method for information-media, the computer readable program code in said article of manufacture including a computer readable program code for causing, in conjunction with the agency, a second broadcaster of a second information-media to recognize a visitor to the second information-media as having the tag, and thereupon by proxy - either in conjunction with the agency or in conjunction with the first broadcaster - the second broadcaster to accept the offsite content presentation for the recognized visitor.
• the present invention relates also to a computer program product including a computer usable media having computer readable program code embodied therein for a contracting structure for facilitating super-saturation of an information-media the computer readable program code in said article of manufacture including a a) first computer readable program code for causing, a first contractual agreement between an agency offering an offsite content presentation for a first information-media and a content provider accepting said offering; i) whereby the agency provides a facilitated delivery of a content of the first content provider to an identified visitor visiting offsite; and ii) whereby the content provider pays for the facilitated delivery; b) tied to the first computer readable software, second computer readable program code for causing a second contractual agreement between the agency and a first broadcaster of the first information-media; i) whereby the first broadcaster provides a facilitated tagging of a preponderance of visitors to the first information-media; and ii) whereby the agency provides a facilitated offsite placement of a content deriving from the
• the present invention relates in addition to a computer program product including a computer usable media having computer readable program code embodied therein for a contracting structure for facilitating super-saturation of an information-media the computer readable program code in said article of manufacture including a first computer readable program code for causing, a first contractual agreement between an agency offering an offsite content presentation for a first information-media and a content provider accepting said offering: a first contractual agreement between an agency offering an offsite content presentation for a first information-media and a content provider accepting said offering; a) whereby the agency provides a facilitated delivery of a content of the first content provider to an identified visitor visiting offsite; and b) whereby the content provider pays for the facilitated delivery.
• the present invention relates further to a computer program product including a computer usable media having computer readable program code embodied therein for a contracting structure for facilitating super-saturation of an information-media the computer readable program code in said article of manufacture including a second computer readable program code for causing a second contractual agreement between the agency and a first broadcaster of the first information-media; a) whereby the first broadcaster provides a facilitated tagging of a preponderance of visitors to the first information-media; and b) whereby the agency provides a facilitated offsite placement of a content deriving from the first contractual agreement, the agency paying the first broadcaster for substantially each such facilitated placement.
• the present invention relates to a computer program product including a computer usable media having computer readable program code embodied therein for a contracting structure for facilitating super-saturation of an information-media the computer readable program code in said article of manufacture including a second computer readable program code for causing a third contractual agreement between the agency and a second broadcaster of a second information-media: a) whereby the second broadcaster provides a facilitated recognizing of a visitor to the second information-media as having the tag, and thereupon by proxy - either in conjunction with the agency or in conjunction with the first broadcaster - the second broadcaster provides a facilitated accepting the offsite content presentation for the recognized visitor; and b) whereby the agency pays for the facilitated delivery accepting.
• the present invention also relates to a program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps for a super-saturation method for information-media, said method steps including: a) an agency facilitating visitor identification; b) in conjunction with the agency, a first broadcaster of the first information-media tagging a preponderance of visitors to the first information-media with a tag; and c) in conjunction with the agency, a second broadcaster of a second information-media recognizing a visitor to the second information-media as having the tag, and thereupon by proxy - either in conjunction with the agency or in conjunction with the first broadcaster - the second broadcaster provides a facilitated accepting the offsite content presentation for the recognized visitor.
• the present invention relates in addition to a program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps for a super-saturation method for information-media, said method step including an agency facilitating visitor identification.
• the present invention further relates to a program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps for a super-saturation method for information-media, said method step including in conjunction with the agency, a first broadcaster of the first information-media tagging a preponderance of visitors to the first information-media with a tag.
• the present invention relates furthermore to a program storage device readable by machine, tangibly embodying a program of instractions executable by the machine to perform method steps for a super-saturation method for information-media, said method step including in conjunction with the agency, a second broadcaster of a second information-media recognizing a visitor to the second information-media as having the tag, and thereupon by proxy - either in conjunction with the agency or in conjunction with the first broadcaster - the second broadcaster accepting the offsite content presentation for the recognized visitor.
• the present invention further also relates to a program storage device readable by machine, tangibly embodying a program of instractions executable by the machine to perform method steps for a contracting structure for facilitating super-saturation of an information-media, said method steps including: a) a first contractual agreement between an agency offering an offsite content presentation for a first information-media and a content provider accepting said offering; i) whereby the agency provides a facilitated delivery of a content of the first content provider to an identified visitor visiting offsite; and ii) whereby the content provider pays for the facilitated delivery; b) a second contractual agreement between the agency and a first broadcaster of the first information-media; i) whereby the first broadcaster provides a facilitated tagging of a preponderance of visitors to the first information-media; and ii) whereby the agency provides a facilitated offsite placement of a content deriving from the first contractual agreement, the agency paying the first broadcaster for substantially each such facilitated placement; and c) a third
• the present invention relates to a program storage device readable by machine, tangibly embodying a program of instractions executable by the machine to perform method steps for a contracting structure for facilitating super-saturation of an information-media, said method including: a first contractual agreement between an agency offering an offsite content presentation for a first information-media and a content provider accepting said offering: a) whereby the agency provides a facilitated delivery of a content of the first content provider to an identified visitor visiting offsite; and b) whereby the content provider pays for the facilitated delivery.
• the present invention also relates to a program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps for a contracting structure for facilitating super-saturation of an information-media, said method including a second contractual agreement between the agency and a first broadcaster of the first information-media: a) whereby the first broadcaster provides a facilitated tagging of a preponderance of visitors to the first information-media; and b) whereby the agency provides a facilitated offsite placement of a content deriving from the first contractual agreement, the agency paying the first broadcaster for substantially each such facilitated placement.
• the present invention in addition relates to a program storage device readable by machine, tangibly embodying a program of instractions executable by the machine to perform method steps for a contracting structure for facilitating super-saturation of an information-media, said method including a third contractual agreement between the agency and a second broadcaster of a second information-media: a) whereby the second broadcaster provides a facilitated recognizing of a visitor to the second information-media as having the tag, and thereupon by proxy - either in conjunction with the agency or in conjunction with the first broadcaster - the second broadcaster provides a facilitated accepting the offsite content presentation for the recognized visitor; and b) whereby the agency pays for the facilitated delivery accepting.

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