EP1190573A1 - Method for transmitting interactive data - Google Patents

Method for transmitting interactive data

Info

Publication number
EP1190573A1
EP1190573A1 EP00931336A EP00931336A EP1190573A1 EP 1190573 A1 EP1190573 A1 EP 1190573A1 EP 00931336 A EP00931336 A EP 00931336A EP 00931336 A EP00931336 A EP 00931336A EP 1190573 A1 EP1190573 A1 EP 1190573A1
Authority
EP
European Patent Office
Prior art keywords
signal
program
video
advertising
single channel
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP00931336A
Other languages
German (de)
French (fr)
Inventor
Etienne Grange
Jerôme CHOURAQUI
Laurent Chouraqui
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NPTV SA
Original Assignee
NPTV SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NPTV SA filed Critical NPTV SA
Publication of EP1190573A1 publication Critical patent/EP1190573A1/en
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/418—External card to be used in combination with the client device, e.g. for conditional access
    • H04N21/4182—External card to be used in combination with the client device, e.g. for conditional access for identification purposes, e.g. storing user identification data, preferences, personal settings or data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H04N21/42206—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor characterized by hardware details
    • H04N21/4221—Dedicated function buttons, e.g. for the control of an EPG, subtitles, aspect ratio, picture-in-picture or teletext
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
    • H04N7/087—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only
    • H04N7/088—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital
    • H04N7/0887—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital for the transmission of programme or channel identifying signals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only

Definitions

  • the present invention relates to the field of television programs, and more particularly to programs offering interactivity with the viewer.
  • Advertising as it is used on television channels consists of a series of short films (or spots) touting this or that product. This sequence does not allow the viewer to act directly from the information he has perceived.
  • a first solution has consisted in continuously displaying, or at the end of the spot, a telephone number through which the viewer can directly contact the advertiser. This method has the major disadvantage of being perceived as an act of purchase even when it is only a question of obtaining additional information.
  • Another solution is to change the format of the advertisement itself and transform it into a real program extolling the merits of the product.
  • the advertiser facilitates the direct purchase of the product by constantly reminding that it is possible to buy it now.
  • the object of the invention is to remedy these difficulties by offering suitable types of advertising.
  • Patent application WO9830025 describes a system allowing the viewer to choose between several programs in a given chain by multiplexing these different programs with the main channel. The viewer can then choose which advertisement to go to view, or in a variant, which scenario a given advertisement will follow.
  • the invention relates to a method for the remote transmission of a television program on a single channel.
  • This method consists in transmitting a first video signal corresponding to a main program comprising advertising video tracks interspersed between video tracks, and a second video signal corresponding to an optional advertising program and comprising a sequence for triggering recording in a fast memory. temporary, recording the second signal in a temporary fast memory upon detection of the triggering sequence and continuously transmitting the first signal to a display circuit.
  • the first signal includes graphic signaling means for activating the reproduction of the video signals stored in said memory.
  • the second signal is loaded into the memory when the reception is initialized.
  • the method which is the subject of the invention consists, in an advantageous variant, in multiplexing a first video signal corresponding to a main program comprising advertising video tracks interspersed between video tracks, and a second video signal corresponding to an optional advertising program.
  • the second signal includes a start and end of sequence delimiter.
  • the method consists in demultiplexing the two signals and in storing in a temporary fast memory the second signal and in continuously transmitting the first signal to a display circuit.
  • the first signal comprises graphic signaling means for activating the reproduction of the video signals stored in said memory.
  • the triggering sequence and the identifier of the activation signal are correlated.
  • the restored video signals replace the continuous program corresponding to the first signal train.
  • the restored video signal is superimposed on the continuous program corresponding to the first signal train.
  • the activation of the restitution is activated by a test of the presence of the signaling means, and of the activation of a remote control means.
  • the invention also relates to an interface for program reproduction comprising interactive advertising sequences comprising a local fast memory connected to a demultiplexer, means for viewing the content of the fast memory as well as means for triggering said viewing of the content of the quick memory.
  • This interface can advantageously include computer communication means making it possible to transmit information linked to the viewer, such as his contact details or the choices he has made.
  • the interface includes interactive advertising sequences and secure means of payment.
  • the invention applies equally well in the field of satellite television in cable or radio network broadcasting, as well as by any method of broadcasting.
  • the advertisement is present all day long, in the background, either in a particular memory or in the signal broadcast. It is accessible at any time during the day by pressing a particular key on the remote control.
  • a link may be established between the subscriber's terminal and a communication server, which can be located at the distributor, in a center managed by advertisers or at any entity interested in the processing of this data.
  • the communication server is responsible for receiving calls made by the terminals, as well as sorting the data received. The viewer is always reminded not to forget to connect his terminal to a telephone socket.
  • the data of the subscriber's smart card is then transmitted to the communication server by the telephone network or by any data communication network, which then builds a database of people who have wished to have information. This database can then be subject to specific processing in order to transmit to interested viewers the desired elements.
  • a second embodiment relates to advertisements synchronized with a conventional video spot.
  • a sync top is used: this top is an empty data section with a particular identifier.
  • the advertisement waits for this section of data and when it receives it, it continues its execution by displaying a hook on the screen visual using the OSD (transparent blue strip for example) superimposed on the video.
  • OSD transparent blue strip for example
  • a message is displayed inviting the viewer to press a key on their remote control in order to receive additional information on a product.
  • This action will trigger the display of the next message, asking the viewer not to forget not to forget to connect their terminal to the telephone socket and to press a key in order to start the transaction.
  • a third embodiment takes up, at the outset, the principle of previous advertising where a transparent blue banner appears, synchronized with an advertising spot.
  • a message displayed in this banner prompts the viewer to press a button on their remote control in order to obtain additional information on the product.
  • the video stream is stopped, and possibly the sound stream.
  • a promotional image, cyclically broadcast on the satellite feed is loaded and then displayed on the screen. This image serves as background for additional information disseminated in the form of text and icons (animated or fixed), and scripted:
  • the scenarios can be linear; a simple series of information that the viewer can scroll at his own pace using the remote control. This information can also be written in the form of a questionnaire, allowing him to participate in games contest, to be selected for events etc. These scenarios are defined with the advertiser and are not closed in their evolution.
  • Each advertisement ends, if necessary, with a transaction with the communication server where the data of the subscriber's smart card is transmitted as well as any data collected during the advertisement.
  • a database is created and transmitted to the advertiser.

Abstract

The invention concerns a device for long-distance transmission of a television programme on a single channel. Said method consists in transmitting a first video signal corresponding to a main programme comprising advertising video images interposed between video broadcasts, and a second video signal corresponding to an optional advertising programme and comprising a sequence triggering the recording in a temporary rapid storage, in recording in a temporary rapid storage the second signal when the triggering sequence is detected and in continuously transmitting the first signal to a display circuit. The first signal comprises graphic signalling means for activating the restitution of the video signals stored in said memory.

Description

PROCEDE DE TRANSMISSION D'INFORMATIONS INTERACTIVES . METHOD FOR TRANSMITTING INTERACTIVE INFORMATION.
La présente invention concerne le domaine des émissions télévisées, et plus particulièrement les émissions offrant une interactivité avec le téléspectateur.The present invention relates to the field of television programs, and more particularly to programs offering interactivity with the viewer.
L'invention sera décrite plus précisément pour les publicités, mais sa portée s'étend à toute transmission d'éléments visuels ou graphiques par un moyen de communication. La publicité telle qu'elle est utilisée sur les chaînes de télévision est constituée d'une suite de courts- métrages (ou spot) vantant tel ou tel produit. Cet enchaînement ne permet pas au téléspectateur d'agir directement à partir des informations qu ' il a perçues . Une première solution a consisté à afficher de manière continue, ou à la fin du spot, un numéro d'appel téléphonique grâce auquel le téléspectateur peut directement entre en contact avec 1 ' annonceur . Cette méthode présente l'inconvénient majeur d'être perçu comme un acte d'achat même quand il ne s'agit que d'obtenir un complément d' informations .The invention will be described more precisely for advertisements, but its scope extends to any transmission of visual or graphic elements by a means of communication. Advertising as it is used on television channels consists of a series of short films (or spots) touting this or that product. This sequence does not allow the viewer to act directly from the information he has perceived. A first solution has consisted in continuously displaying, or at the end of the spot, a telephone number through which the viewer can directly contact the advertiser. This method has the major disadvantage of being perceived as an act of purchase even when it is only a question of obtaining additional information.
Une autre solution consiste à changer le format même de la publicité et à la transformer en une véritable émission vantant les mérites du produit. Dans ce cas, l'annonceur facilite l'achat direct du produit en rappelant sans cesse qu'il est possible de l'acheter dès à présent.Another solution is to change the format of the advertisement itself and transform it into a real program extolling the merits of the product. In this case, the advertiser facilitates the direct purchase of the product by constantly reminding that it is possible to buy it now.
Ces deux types de publicités laissent néanmoins le téléspectateur passif devant les images qu'il reçoit. L'objet de l'invention est de remédier à ces difficultés en offrant des types de publicités adéquats.These two types of advertising nevertheless leave the viewer passive in front of the images he receives. The object of the invention is to remedy these difficulties by offering suitable types of advertising.
La demande de brevet WO9830025 décrit un système permettant au téléspectateur de choisir entre plusieurs programmes dans une chaîne donnée en multiplexant ces différents programmes avec le canal principal. Le téléspectateur peut alors choisir quelle publicité il va visionner, ou dans une variante, quel scénario une publicité donnée va suivre .Patent application WO9830025 describes a system allowing the viewer to choose between several programs in a given chain by multiplexing these different programs with the main channel. The viewer can then choose which advertisement to go to view, or in a variant, which scenario a given advertisement will follow.
L ' invention concerne un procédé de télétransmission d'un programme télévisé sur un canal unique. Ce procédé consiste à transmettre un premier signal vidéo correspondant à un programme principal comportant des plages vidéo publicitaires intercalées entre des plages vidéos, et un deuxième signal vidéo correspondant à un programme publicitaire optionnel et comportant une séquence de déclenchement de l'enregistrement dans une mémoire rapide temporaire, à enregistrer dans une mémoire rapide temporaire le deuxième signal lors de la détection de la séquence de déclenchement et à transmettre en continu le premier signal à un circuit de visualisation. Le premier signal comporte des moyens de signalisation graphique pour 1 ' activation de la restitution des signaux vidéos mémorisés dans ladite mémoire.The invention relates to a method for the remote transmission of a television program on a single channel. This method consists in transmitting a first video signal corresponding to a main program comprising advertising video tracks interspersed between video tracks, and a second video signal corresponding to an optional advertising program and comprising a sequence for triggering recording in a fast memory. temporary, recording the second signal in a temporary fast memory upon detection of the triggering sequence and continuously transmitting the first signal to a display circuit. The first signal includes graphic signaling means for activating the reproduction of the video signals stored in said memory.
Avantageusement, le deuxième signal est chargé dans la mémoire au moment de 1 ' initialisation de la réception.Advantageously, the second signal is loaded into the memory when the reception is initialized.
Le procédé objet de l'invention consiste, dans une variante avantageuse, à multiplexer un premier signal vidéo correspondant à un programme principal comportant des plages vidéo publicitaires intercalées entre des plages vidéos, et un deuxième signal vidéo correspondant à un programme publicitaire optionnel. Le deuxième signal comporte un délimiteur de début et de fin de séquence. Lors de la transmission du signal, le procédé consiste à démultiplexer les deux signaux et à enregistrer dans une mémoire rapide temporaire le deuxième signal et à transmettre en continu le premier signal à un circuit de visualisation. Il se caractérise en ce que le premier signal comporte des moyens de signalisation graphique pour 1' activation de la restitution des signaux vidéos mémorisés dans ladite mémoire. Avantageusement, la séquence de déclenchement et l'identifiant du signal d' activation sont corrélés. Dans une variante, les signaux vidéos restitués se substituent au programme continu correspondant au premier train de signaux. Dans une seconde variante, le signal vidéo restitué se superpose au programme continu correspondant au premier train de signaux.The method which is the subject of the invention consists, in an advantageous variant, in multiplexing a first video signal corresponding to a main program comprising advertising video tracks interspersed between video tracks, and a second video signal corresponding to an optional advertising program. The second signal includes a start and end of sequence delimiter. During the transmission of the signal, the method consists in demultiplexing the two signals and in storing in a temporary fast memory the second signal and in continuously transmitting the first signal to a display circuit. It is characterized in that the first signal comprises graphic signaling means for activating the reproduction of the video signals stored in said memory. Advantageously, the triggering sequence and the identifier of the activation signal are correlated. In a variant, the restored video signals replace the continuous program corresponding to the first signal train. In a second variant, the restored video signal is superimposed on the continuous program corresponding to the first signal train.
De manière préférentielle, l' activation de la restitution est activée par un test de la présence du moyen de signalisation, et de l' activation d'un moyen de télécommande .Preferably, the activation of the restitution is activated by a test of the presence of the signaling means, and of the activation of a remote control means.
L'invention concerne également une interface pour la restitution de programme comportant des séquences publicitaires interactives comportant une mémoire rapide locale reliée à un démultiplexeur, des moyens de visualisation du contenu de la mémoire rapide ainsi que des moyens de déclenchement de ladite visualisation du contenu de la mémoire rapide.The invention also relates to an interface for program reproduction comprising interactive advertising sequences comprising a local fast memory connected to a demultiplexer, means for viewing the content of the fast memory as well as means for triggering said viewing of the content of the quick memory.
Cette interface peut avantageusement comporter des moyens de communication informatiques permettant de transmettre des informations liées au téléspectateur, comme ses coordonnées ou les choix qu'il a effectués. Dans une variante, l'interface comporte des séquences publicitaires interactives et des moyens de paiement sécurisés . L'invention sera mieux comprise grâce aux exemples particuliers de réalisations qui vont être décrits ci-dessous.This interface can advantageously include computer communication means making it possible to transmit information linked to the viewer, such as his contact details or the choices he has made. In a variant, the interface includes interactive advertising sequences and secure means of payment. The invention will be better understood thanks to the specific examples of embodiments which will be described below.
L'invention s'applique aussi bien dans le domaine de la télévision par satellite dans la diffusion par câble ou par réseau hertzien, ainsi que par tout procédé de télédiffusion .The invention applies equally well in the field of satellite television in cable or radio network broadcasting, as well as by any method of broadcasting.
Dans un premier exemple de réalisation, la publicité est présente toute la journée, en arrière plan, soit dans une mémoire particulière, soit dans le signal diffusé. Elle est accessible à n'importe quel moment de la journée par l'appui sur une touche particulière de la télécommande .In a first exemplary embodiment, the advertisement is present all day long, in the background, either in a particular memory or in the signal broadcast. It is accessible at any time during the day by pressing a particular key on the remote control.
Une action du téléspectateur déclenche le déroulement de la publicité. A ce moment, le flux vidéo est arrêté : une image fixe, en diffusion cyclique sur le signal diffusé est chargée puis affichée à l'écran. Cette image promotionnelle sert' de support afin d'afficher des informations supplémentaires, sous forme de texte à l'aide du circuit OSD (On Screen Display) du décodeur. Ce circuit permet d'afficher du texte et des icônes en surimpression d'un flux vidéo classique avec la possibilité d'utiliser des couleurs de transparence.An action by the viewer triggers the unfolding of the advertisement. At this moment, the video stream is stopped: a still image, in cyclic diffusion on the broadcast signal is loaded then displayed on the screen. The promotional image is used as the support in order to display additional information in the form of text with the OSD circuit (On Screen Display) of the decoder. This circuit makes it possible to display text and icons superimposed on a classic video stream with the possibility of using transparency colors.
En fin de publicité, une liaison peut-être établie entre le terminal de l'abonné et un serveur de communication, qui peut se trouver chez le diffuseur, dans un centre géré par les annonceurs ou chez toute entité intéressée par le traitement de ces données . Le serveur de communication est chargé de réceptionner les appels émis par les terminaux, ainsi que de trier les données reçues. Il est toujours rappelé au téléspectateur de ne pas oublier de raccorder son terminal à une prise téléphonique . Les données de la carte à puce de 1 ' abonné sont alors transmises au serveur de communication par le réseau téléphonique ou par tout réseau de communication de données, qui construit alors une base de données des personnes ayant souhaité avoir des informations . Cette base de données peut ensuite faire l'objet d'un traitement spécifique afin de transmettre aux téléspectateurs intéressés les éléments désirés.At the end of advertising, a link may be established between the subscriber's terminal and a communication server, which can be located at the distributor, in a center managed by advertisers or at any entity interested in the processing of this data. . The communication server is responsible for receiving calls made by the terminals, as well as sorting the data received. The viewer is always reminded not to forget to connect his terminal to a telephone socket. The data of the subscriber's smart card is then transmitted to the communication server by the telephone network or by any data communication network, which then builds a database of people who have wished to have information. This database can then be subject to specific processing in order to transmit to interested viewers the desired elements.
Un second mode de réalisation concerne des publicités synchronisées avec un spot vidéo classique. Pour réaliser cette synchronisation, on utilise un top de synchro : ce top est une section de données vide comportant un identifiant particulier. La publicité se met en attente de cette section de données et lorsqu'elle la reçoit, elle poursuit son exécution en affichant à l'écran une accroche visuelle à l'aide de l'OSD (bandeau bleu transparent par exemple) en surimpression de la vidéo. Dans ce bandeau, un message est affiché afin d'inviter le téléspectateur à appuyer sur une touche de sa télécommande dans le but de recevoir des informations supplémentaires sur un produit.A second embodiment relates to advertisements synchronized with a conventional video spot. To achieve this synchronization, a sync top is used: this top is an empty data section with a particular identifier. The advertisement waits for this section of data and when it receives it, it continues its execution by displaying a hook on the screen visual using the OSD (transparent blue strip for example) superimposed on the video. In this banner, a message is displayed inviting the viewer to press a key on their remote control in order to receive additional information on a product.
Cette action, va déclencher l'affichage du message sulivant, demandant au téléspectateur de ne pas oublier de ne pas oublier de raccorder son terminal à la prise téléphonique et d'appuyer sur une touche afin de lancer la transaction.This action will trigger the display of the next message, asking the viewer not to forget not to forget to connect their terminal to the telephone socket and to press a key in order to start the transaction.
Lorsqu'il appuie sur cette touche, une connexion est établie entre le terminal de l'abonné et le serveur de communication. De la même façon que précédemment, les données de la carte a puce de l'abonné sont transmises au serveur de communication qui construit une base de données des personnes ayant souhaité avoir plus d'informations lors de l'affichage du bandeau.When this key is pressed, a connection is established between the subscriber's terminal and the communication server. In the same way as previously, the data of the subscriber's smart card are transmitted to the communication server which builds a database of people who wanted to have more information when the banner is displayed.
Un troisième mode de réalisation reprend, au départ, le principe de la publicité précédente où un bandeau bleu transparent apparaît, synchronisé avec un spot publicitaire. Un message affiché dans ce bandeau incite le téléspectateur à appuyer sur une touche de sa télécommande afin de prendre des renseignements supplémentaires sur le produit. Lorsque le téléspectateur réagit, le flux vidéo est arrêté, et éventuellement le flux sonore. Une image de promotion, en diffusion cyclique sur le flux satellite est chargée puis affiché à l'écran. Cette image sert de fond à des informations supplémentaires diffusées sous forme de texte et d'icônes (animées ou fixes), et scénarisées :A third embodiment takes up, at the outset, the principle of previous advertising where a transparent blue banner appears, synchronized with an advertising spot. A message displayed in this banner prompts the viewer to press a button on their remote control in order to obtain additional information on the product. When the viewer reacts, the video stream is stopped, and possibly the sound stream. A promotional image, cyclically broadcast on the satellite feed is loaded and then displayed on the screen. This image serves as background for additional information disseminated in the form of text and icons (animated or fixed), and scripted:
Les scénarii peuvent être linéaires ; une simple suite d'informations que le téléspectateur peut faire défiler à son rythme à l'aide de la télécommande. Ces informations peuvent être également scénarisé sous forme de questionnaire, lui permettant de participer à des jeux concours, d'être sélectionné pour des animations etc. Ces scénarii sont définis avec l'annonceur et ne sont pas fermés dans leur évolution.The scenarios can be linear; a simple series of information that the viewer can scroll at his own pace using the remote control. This information can also be written in the form of a questionnaire, allowing him to participate in games contest, to be selected for events etc. These scenarios are defined with the advertiser and are not closed in their evolution.
Chaque publicité se termine, si nécessaire, par une transaction avec le serveur de communication où les données de la carte à puce de 1 ' abonné sont transmises ainsi que des données éventuellement collectées lors de la publicité. De la même façon que précédemment, une base de données est constituée et transmise à l'annonceur. Each advertisement ends, if necessary, with a transaction with the communication server where the data of the subscriber's smart card is transmitted as well as any data collected during the advertisement. In the same way as before, a database is created and transmitted to the advertiser.

Claims

REVENDICATIONS
1 - Procédé de télétransmission d'un programme télévisé sur un canal unique, ledit procédé consistant à transmettre un premier signal vidéo correspondant à un programme principal comportant des plages vidéo publicitaires intercalées entre des plages vidéos, et un deuxième signal vidéo correspondant à un programme publicitaire optionnel et comportant une séquence de déclenchement de l'enregistrement dans une mémoire rapide temporaire, le procédé consistant à enregistrer dans une mémoire rapide temporaire le deuxième signal lors de la détection de ladite séquence de déclenchement et à transmettre en continu le premier signal à un circuit de visualisation, caractérisé en ce, que le premier signal comporte des moyens de signalisation graphique pour 1 ' activation de la restitution des signaux vidéos mémorisés dans ladite mémoire.1 - Method for the remote transmission of a television program on a single channel, said method consisting in transmitting a first video signal corresponding to a main program comprising advertising video tracks interspersed between video tracks, and a second video signal corresponding to an advertising program optional and comprising a sequence for triggering recording in a temporary fast memory, the method consisting in recording in a temporary fast memory the second signal upon detection of said trigger sequence and continuously transmitting the first signal to a circuit display, characterized in that the first signal comprises graphic signaling means for activating the reproduction of the video signals stored in said memory.
2 - Procédé de télétransmission d'un programme télévisé sur un canal unique selon la revendication 1 caractérisé en ce que le deuxième signal est chargé dans la mémoire au moment de l'initialisation de la réception.2 - A method of remote transmission of a television program on a single channel according to claim 1 characterized in that the second signal is loaded into the memory at the time of initialization of reception.
3 - Procédé de télétransmission d'un programme télévisé sur un canal unique, ledit procédé consistant à multiplexer un premier signal vidéo correspondant à un programme principal comportant des plages vidéo publicitaires intercalées entre des plages vidéos, et un deuxième signal vidéo correspondant à un programme publicitaire optionnel, ledit deuxième signal comportant un délimiteur de début et de fin de séquence, le procédé consistant à démultiplexer les deux signaux et à enregistrer dans une mémoire rapide temporaire le deuxième signal et à transmettre en continu le premier signal à un circuit de visualisation, caractérisé en ce que le premier signal comporte des moyens de signalisation graphique pour l' activation de la restitution des signaux vidéos mémorisés dans ladite mémoire.3 - A method of teletransmission of a television program on a single channel, said method consisting in multiplexing a first video signal corresponding to a main program comprising advertising video tracks interspersed between video tracks, and a second video signal corresponding to an advertising program optional, said second signal comprising a sequence start and end delimiter, the method consisting in demultiplexing the two signals and in recording in a temporary fast memory the second signal and in continuously transmitting the first signal to a display circuit, characterized in that the first signal comprises graphic signaling means for activating the reproduction of the video signals stored in said memory.
4 - Procédé de télétransmission d'un programme télévisé sur un canal unique selon l'une quelconque des revendications précédentes caractérisé en ce que la séquence de déclenchement et l'identifiant du signal d' activation sont corrélés . 5 - Procédé de télétransmission d'un programme télévisé sur un canal unique selon l'une quelconque des revendications précédentes caractérisé en ce que les signaux vidéos restitués se substituent au programme continu correspondant au premier train de signaux.4 - Method of remote transmission of a television program on a single channel according to any one of the preceding claims, characterized in that the trigger sequence and the identifier of the activation signal are correlated. 5 - A method of teletransmission of a television program on a single channel according to any one of the preceding claims, characterized in that the restored video signals replace the continuous program corresponding to the first train of signals.
6 - Procédé de télétransmission d'un programme télévisé sur un canal unique selon l'une quelconque des revendications 1 à 4 caractérisé en ce que le signal vidéo restitué se superpose au programme continu correspondant au premier train de signaux.6 - Method for remote transmission of a television program on a single channel according to any one of claims 1 to 4 characterized in that the restored video signal is superimposed on the continuous program corresponding to the first train of signals.
7 - Procédé de télétransmission d'un programme télévisé sur un canal unique selon l'une quelconque des revendications précédentes caractérisé en ce que l' activation de la restitution est activée par un test de la présence du moyen de signalisation, et de 1 'activation d'un moyen de télécommande.7 - A method of teletransmission of a television program on a single channel according to any one of the preceding claims, characterized in that the activation of the restitution is activated by a test of the presence of the signaling means, and of the activation a remote control means.
8 - Interface pour la restitution de programme comportant des séquences publicitaires interactives, caractérisée en ce qu'elle comporte une mémoire rapide locale reliée à un démultiplexeur, des moyens de visualisation du contenu de la mémoire rapide ainsi que des moyens de déclenchement de ladite visualisation du contenu de la mémoire rapide. 9 - Interface pour la restitution de programme comportant des séquences publicitaires interactives selon la revendication 8 caractérisée en ce qu'elle comporte des moyens de communication informatiques permettant de transmettre des informations liées au téléspectateur.8 - Interface for program reproduction comprising interactive advertising sequences, characterized in that it comprises a local fast memory connected to a demultiplexer, means for displaying the content of the fast memory as well as means for triggering said viewing of the fast memory content. 9 - Interface for program rendering comprising interactive advertising sequences according to claim 8 characterized in that it comprises computer communication means for transmitting information related to the viewer.
10 - Interface pour la restitution de programme comportant des séquences publicitaires interactives selon la revendication 9 caractérisée en ce qu ' elle comporte des moyens de paiement sécurisés. 10 - Interface for program rendering comprising interactive advertising sequences according to claim 9 characterized in that it comprises secure means of payment.
EP00931336A 1999-05-21 2000-05-22 Method for transmitting interactive data Ceased EP1190573A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
FR9906529A FR2793987B1 (en) 1999-05-21 1999-05-21 INTERACTIVE INFORMATION TRANSMISSION METHOD
FR9906529 1999-05-21
PCT/FR2000/001400 WO2000072593A1 (en) 1999-05-21 2000-05-22 Method for transmitting interactive data

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EP1190573A1 true EP1190573A1 (en) 2002-03-27

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US (1) US20020073418A1 (en)
EP (1) EP1190573A1 (en)
AU (1) AU4930400A (en)
FR (1) FR2793987B1 (en)
NO (1) NO20015565L (en)
PL (1) PL352408A1 (en)
WO (1) WO2000072593A1 (en)

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WO2000072593A1 (en) 2000-11-30
FR2793987A1 (en) 2000-11-24
NO20015565D0 (en) 2001-11-14
US20020073418A1 (en) 2002-06-13
PL352408A1 (en) 2003-08-25
FR2793987B1 (en) 2001-08-10
NO20015565L (en) 2001-11-14
AU4930400A (en) 2000-12-12

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