EP1012815A1 - Electronic system for selectively displaying data in a showroom - Google Patents

Electronic system for selectively displaying data in a showroom

Info

Publication number
EP1012815A1
EP1012815A1 EP98943945A EP98943945A EP1012815A1 EP 1012815 A1 EP1012815 A1 EP 1012815A1 EP 98943945 A EP98943945 A EP 98943945A EP 98943945 A EP98943945 A EP 98943945A EP 1012815 A1 EP1012815 A1 EP 1012815A1
Authority
EP
European Patent Office
Prior art keywords
product
products
series
sale
central unit
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP98943945A
Other languages
German (de)
French (fr)
Inventor
Dominique Garnier
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Parfums Christian Dior SA
Original Assignee
Parfums Christian Dior SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Parfums Christian Dior SA filed Critical Parfums Christian Dior SA
Publication of EP1012815A1 publication Critical patent/EP1012815A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

Definitions

  • the present invention relates generally to electronic systems for presenting information, particularly at the point of sale.
  • Today, certain electronic systems are known which allow a consumer to take cognizance of certain information on products or services offered at a given point of sale.
  • such a system comprises a central unit provided with the usual memories, an input device such as a keyboard, a display screen and speakers.
  • the central unit When the consumer presses a particular key on the keyboard, the central unit causes the display on the screen of a sequence of still or moving images, accompanied if necessary by a soundtrack.
  • This system is however disadvantageous in that it requires on the part of the consumer an intervention on a keyboard with keys, which can put him off.
  • a system is also known, in use in supermarkets, which allows the consumer to check the correspondence between the price of a product as displayed on the shelving, and the price as it will actually be taken into account when store checkout.
  • This system includes a barcode reader in front of which the product to be checked is presented, and a display screen making it possible to indicate to the consumer the price currently associated with this product in the central computer of the store.
  • a drawback of this known system is that the information provided is extremely limited, and that it can be used with all of the products in the store. This makes it totally unsuitable for promotional applications, and in particular for selective applications for a given group of products such as products sold under the same brand.
  • the present invention aims to propose a new information presentation system which can be of a promotional or advertising nature while offering the ease of use permitted by the bar codes carried by the products.
  • the present invention provides an electronic system for presenting multimedia information concerning products offered at a point of sale, characterized in that it comprises in combination: a central unit, a mass memory containing a series of interactive sequences of still and / or animated images respectively associated with products belonging to a given group of products among all the products offered at the point of sale, a display device constituted by a touch screen making it possible to interact with said sequences, a reader of machine-readable information carried by the products offered for sale, and before which a product can be presented, in that the central unit includes comparator means for comparing a product code, delivered by said reader from '' machine-readable information read on a product presented by a consumer, with a series of product codes corresponding respectively to the products of said group, and in that the central unit is capable of causing the unfolding of the interactive sequence of images associated with the product presented when the product code thereof is contained in said series of product codes, and to display a message of non-correspondence otherwise.
  • the system contains a table of correspondence between said series of product codes and the addresses of the sequences of images in the mass memory.
  • the system also includes means for sound diffusion in association with each sequence.
  • the system is housed in a housing and in that only the display device and the location of said barcode reader are visible to the consumer.
  • the product group includes only products of the same brand.
  • the products are cosmetic, perfumery or hygiene products.
  • said machine-readable information consists of a barcode.
  • Figure 1 is a schematic perspective view of an information presentation system according to the invention
  • Figure 2 is a block diagram of the electronic architecture of the information presentation system
  • Figure 3 is a logic diagram illustrating certain functions of the system of FIGS. 1 and 2.
  • an electronic system for presenting information at the point of sale which schematically comprises a housing 10 in the general shape of a tower, for example of a height of the order 2 meters, including a front facade 11 has a window 12 to the right of which is located a display screen 24.
  • the window and the screen are placed at eye level.
  • a fixed barcode reading device 25 conventional in itself, opening onto the front of the device through a small opening 13.
  • FIG. 2 illustrates the electronic architecture of the system, which essentially comprises a central processing unit 20 connected to memories and in particular to a random access memory 21, a read-only memory 22 and a mass memory such as a hard disk 23.
  • the central processing unit 20 is also connected, by appropriate input / output or interface devices (not shown), to the display screen 24, for example of the liquid crystal and color type, as well as 'to the barcode reader 25.
  • the system also includes a device 26 for detecting coordinates X, Y superimposed on the screen 24, so as to produce, in a manner entirely conventional per se, a touch screen.
  • the system comprises means of sound reproduction, via one or more speakers 27, of sound data stored in the mass memory 23.
  • the architecture described above is built around the conventional organs of a personal computer with the "PC" standard, the barcode reading device being connected to the latter via a serial interface.
  • the mass memory 23 contains a plurality of sequences of fixed and / or animated images, respectively associated with a series of products from the same manufacturer or from the same group of manufacturers.
  • Each of these sequences is identified by an address which is correlated, using an appropriate table, with the product code of the product concerned by the sequence. They may in particular be promotional or explanatory sequences relating to each of the products.
  • the central processing unit 20 is designed to compare the product code delivered by the reading device 25 each time a product is presented for reading in front of it, with the list of product codes of the aforementioned series of products.
  • the flow diagram of FIG. 3 illustrates a "start" box 31, followed by a test box 32 in which the system is placed in wait for a product code delivered by the reading device 25.
  • This code is transmitted to the central unit 20 by the device 25 as soon as a user has placed a product, and more precisely the side of the packaging of this product on which is printed his standard barcode (UPC or EAN code), at right of the opening 13 of the facade, and that the device 25 was able to read this code.
  • UPC personal computer code
  • the product code is then stored in the RAM 21, and the central unit compares it with those contained in the sequence access table (box 34).
  • the central unit 20 causes (box 35) the display on the screen 24 of a message, fixed or animated, extracted from the mass memory 23 and indicating to the consumer that the product does not belong to those who may be affected by the system. In other words, the consumer is informed that the product is not a product of the brand or brands with which the display is associated.
  • the system then waits for a new barcode reading. If on the contrary the brand of the product presented by the consumer corresponds well to the attributions of the display, that is to say if its product code is contained in the access table to the presentation sequences, then the central unit 20 selects this sequence (box 36) then causes it to run on the screen 24 (box 37), the corresponding soundtrack being played by the speaker 27. At the end of the sequence, the system returns to its starting state.
  • sequences broadcast on the screen can be interactive sequences, allowing the user, using his finger acting on the detection device X, Y, to make selections allowing him to navigate in the sequence, choose the broadcast language, etc.
  • the system can advantageously include images or reception sequences, broadcast during the waiting phase for a product code, making it possible to indicate to the consumer the family or families of products concerned by the display, and to explain how it works.
  • the present invention applies in particular to advertising and promotion at the point of sale, by allowing, in association with the use of the universal product code present on each of the articles displayed for sale, to associate the display stand only a given family of products, for example those sold under the same trademark.
  • identification of the products offered for sale has been described above as being carried out using a barcode, it may alternatively be any machine-readable code in particular by optical, magnetic, radio waves, etc.

Abstract

The invention concerns an electronic system for displaying data concerning products for sale in a showroom comprising: a central unit; a mass memory containing interactive image sequences respectively associated with products pertaining to a given group among those on sale in the showroom; a tactile screen; a bar code reader or the like in front of which a product for sale can be presented. The central unit comprises a comparator for comparing (34) a product-code, delivered by said reader (32, 33), with a series of product-codes respectively corresponding to the products of the group. The central unit starts (36, 37) running the interactive image sequence associated with the presented product when the product-code thereof is contained in said product-code series, and displays a non-correspondence message (35) if such is not the case. The invention is applicable for promoting the sale of perfumes and cosmetics.

Description

SYSTEME ELECTRONIQUE DE PRESENTATION SELECTIVE D' INFORMATIONS SUR LIEU DE VENTEELECTRONIC SYSTEM FOR SELECTIVE PRESENTATION OF LOCATION OF SALE INFORMATION
La présente invention a trait d'une façon générale aux systèmes électroniques de présentation d'informations notamment sur lieu de vente. On connaît aujourd'hui certains systèmes électroniques permettant à un consommateur de prendre connaissance de certaines informations sur des produits ou services proposés sur un lieu de vente donné.The present invention relates generally to electronic systems for presenting information, particularly at the point of sale. Today, certain electronic systems are known which allow a consumer to take cognizance of certain information on products or services offered at a given point of sale.
Typiquement, un tel système comprend une unité centrale pourvu des mémoires habituelles, un dispositif d'entrée tel qu'un clavier, un écran d'affichage et des haut-parleurs .Typically, such a system comprises a central unit provided with the usual memories, an input device such as a keyboard, a display screen and speakers.
Lorsque le consommateur appuie sur une touche particulière du clavier, l'unité centrale provoque l'affichage à l'écran d'une séquence d'images fixes ou animées, accompagnée le cas échéant d'une bande sonore.When the consumer presses a particular key on the keyboard, the central unit causes the display on the screen of a sequence of still or moving images, accompanied if necessary by a soundtrack.
Ce système est toutefois désavantageux en ce qu' il nécessite de la part du consommateur une intervention sur un clavier à touches, ce qui peut le rebuter. On connaît également un système, en usage dans les grandes surfaces, qui permet au consommateur de vérifier la correspondance entre le prix d'un produit tel qu'affiché sur le rayonnage, et le prix tel qu'il sera effectivement pris en compte à la caisse du magasin. Ce système comporte un lecteur de code-à-barres devant lequel le produit à vérifier est présenté, et un écran d'affichage permettant d'indiquer au consommateur le prix couramment associé à ce produit dans l'ordinateur central du magasin. Un inconvénient de ce système connu réside en ce que les informations délivrées sont extrêmement limitées, et en ce qu'il est utilisable avec l'ensemble des produits du magasin. Ceci le rend totalement impropre à des applications promotionnelles, et en particuler à des applications sélectives pour un groupe donné de produits tels que les produits vendus sous une même marque.This system is however disadvantageous in that it requires on the part of the consumer an intervention on a keyboard with keys, which can put him off. A system is also known, in use in supermarkets, which allows the consumer to check the correspondence between the price of a product as displayed on the shelving, and the price as it will actually be taken into account when store checkout. This system includes a barcode reader in front of which the product to be checked is presented, and a display screen making it possible to indicate to the consumer the price currently associated with this product in the central computer of the store. A drawback of this known system is that the information provided is extremely limited, and that it can be used with all of the products in the store. This makes it totally unsuitable for promotional applications, and in particular for selective applications for a given group of products such as products sold under the same brand.
La présente invention vise à proposer un nouveau système de présentation d'informations qui puisse présenter un caractère promotionnel ou publicitaire tout en offrant la facilité d'utilisation permise par les codes-à-barres portés par les produits.The present invention aims to propose a new information presentation system which can be of a promotional or advertising nature while offering the ease of use permitted by the bar codes carried by the products.
Ainsi la présente invention propose un système électronique de présentation d' informations multimédia concernant des produits proposés sur un lieu de vente, caractérisé en ce qu' il comprend en combinaison : une unité centrale, une mémoire de masse contenant une série de séquences interactives d'images fixes et/ou animées respectivement associées à des produits appartenant à un groupe donné de produits parmi l'ensemble des produits proposés sur le lieu de vente, un dispositif d'affichage constitué par un écran tactile permettant d' interagir avec lesdites séquences, un lecteur d'informations lisibles par machine portées par les produits proposés à la vente, et devant lequel un produit peut être présenté, en ce que l'unité centrale comporte des moyens comparateurs pour comparer un code-produit, délivré par ledit lecteur à partir d'une information lisible par machine lue sur un produit présenté par un consommateur, avec une série de codes-produits correspondant respectivement aux produits dudit groupe, et en ce que l'unité centrale est apte à provoquer le déroulement de la séquence interactive d'images associée au produit présenté lorsque le code-produit de celui-ci est contenu dans ladite série de codes-produits, et à afficher un message de non-correspondance dans le cas contraire.Thus the present invention provides an electronic system for presenting multimedia information concerning products offered at a point of sale, characterized in that it comprises in combination: a central unit, a mass memory containing a series of interactive sequences of still and / or animated images respectively associated with products belonging to a given group of products among all the products offered at the point of sale, a display device constituted by a touch screen making it possible to interact with said sequences, a reader of machine-readable information carried by the products offered for sale, and before which a product can be presented, in that the central unit includes comparator means for comparing a product code, delivered by said reader from '' machine-readable information read on a product presented by a consumer, with a series of product codes corresponding respectively to the products of said group, and in that the central unit is capable of causing the unfolding of the interactive sequence of images associated with the product presented when the product code thereof is contained in said series of product codes, and to display a message of non-correspondence otherwise.
Des aspects préférés, mais non limitatifs, du système selon l'invention sont les suivants :Preferred, but not limiting, aspects of the system according to the invention are as follows:
- le système contient une table de correspondance entre ladite série de codes-produits et les adresses des séquences d'images dans la mémoire de masse. le système comprend également des moyens de diffusion sonore en association avec chaque séquence.the system contains a table of correspondence between said series of product codes and the addresses of the sequences of images in the mass memory. the system also includes means for sound diffusion in association with each sequence.
- le système est logé dans un boîtier et en ce que seuls sont visibles du consommateur le dispositif d'affichage et l'emplacement dudit lecteur de codes-à- barres . - le groupe de produits n'inclut que des produits d'une même marque.- The system is housed in a housing and in that only the display device and the location of said barcode reader are visible to the consumer. - the product group includes only products of the same brand.
- les produits sont des produits de cosmétique, de parfumerie ou d'hygiène.- the products are cosmetic, perfumery or hygiene products.
- lesdites informations lisibles par machine sont constituées par un code-à-barres.- said machine-readable information consists of a barcode.
D'autres aspects, buts et avantages de la présente invention apparaîtront mieux à la lecture de la description détaillée suivante d'une forme de réalisation préférée de celle-ci, donnée à titre d'exemple et faite en référence au dessin annexé, sur lequel : la figure 1 est une vue shématique en perspective d'un système de présentation d'informations selon l' invention, la figure 2 est un schéma-bloc de l'architecture électronique du système de présentation d'informations, et la figure 3 est un diagramme logique illustrant certaines fonctions du système des figures 1 et 2.Other aspects, aims and advantages of the present invention will appear better on reading the following detailed description of a preferred embodiment thereof, given by way of example and made with reference to the appended drawing, in which : Figure 1 is a schematic perspective view of an information presentation system according to the invention, Figure 2 is a block diagram of the electronic architecture of the information presentation system, and Figure 3 is a logic diagram illustrating certain functions of the system of FIGS. 1 and 2.
En référence tout d'abord à la figure 1, on a représenté un système électronique de présentation d' informations sur lieu de vente qui comprend, schématiquement, un boîtier 10 en forme générale de tour, par exemple d'une hauteur de l'ordre de 2 mètres, dont une façade avant 11 possède une fenêtre 12 au droit de laquelle est situé un écran de visualisation 24. La fenêtre et l'écran sont placés à hauteur d'yeux. Au- dessous de l'écran est prévu, en arrière de la façade, un dispositif fixe 25 de lecture de codes-à-barres, classique en soi, débouchant sur l'avant du dispositif par une petite ouverture 13.Referring firstly to Figure 1, there is shown an electronic system for presenting information at the point of sale which schematically comprises a housing 10 in the general shape of a tower, for example of a height of the order 2 meters, including a front facade 11 has a window 12 to the right of which is located a display screen 24. The window and the screen are placed at eye level. Below the screen is provided, behind the front, a fixed barcode reading device 25, conventional in itself, opening onto the front of the device through a small opening 13.
La figure 2 illustre l'architecture électronique du système, qui comprend pour l'essentiel une unité centrale de traitement 20 reliée à des mémoires et notamment à une mémoire vive 21, une mémoire morte 22 et une mémoire de masse telle qu'un disque dur 23.FIG. 2 illustrates the electronic architecture of the system, which essentially comprises a central processing unit 20 connected to memories and in particular to a random access memory 21, a read-only memory 22 and a mass memory such as a hard disk 23.
L'unité centrale de traitement 20 est également reliée, par des dispositifs d'entrée/sortie ou d'interface appropriés (non représentés), à l'écran de visualisation 24, par exemple du type à cristaux liquides et en couleurs, ainsi qu'au dispositif 25 de lecture de codes-à-barres . Le système comprend également un dispositif 26 de détection de coordonnées X,Y superposé à l'écran 24, de manière à réaliser, de façon entièrement classique en soi, un écran tactile. Enfin le système comprend des moyens de restitution sonore, via un ou plusieurs haut-parleurs 27, de données de son mémorisées dans la mémoire de masse 23.The central processing unit 20 is also connected, by appropriate input / output or interface devices (not shown), to the display screen 24, for example of the liquid crystal and color type, as well as 'to the barcode reader 25. The system also includes a device 26 for detecting coordinates X, Y superimposed on the screen 24, so as to produce, in a manner entirely conventional per se, a touch screen. Finally, the system comprises means of sound reproduction, via one or more speakers 27, of sound data stored in the mass memory 23.
Avantageusement, l'architecture décrite ci-dessus est construite autour des organes classiques d'un ordinateur personnel au standard "PC", le dispositif de lecture de codes-à-barres étant relié à celui-ci via une interface série.Advantageously, the architecture described above is built around the conventional organs of a personal computer with the "PC" standard, the barcode reading device being connected to the latter via a serial interface.
On va maintenant décrire en détail, en référence particulièrement à la figure 3, les fonctionalités essentielles du système dont la structure a été décrite ci-dessus.We will now describe in detail, with particular reference to Figure 3, the essential features of the system whose structure has been described above.
Tout d'abord, la mémoire de masse 23 contient une pluralité de séquences d'images fixes et/ou animées, respectivement associées à une série de produits d'un même fabricant ou d'un même groupe de fabricants.First of all, the mass memory 23 contains a plurality of sequences of fixed and / or animated images, respectively associated with a series of products from the same manufacturer or from the same group of manufacturers.
Chacune de ces séquences est identifiée par une adresse qui est corrélée, à l'aide d'une table appropriée, avec le code-produit du produit concerné par la séquence. II peut s'agir notamment de séquences promotionnelles ou explicatives concernant chacun des produits.Each of these sequences is identified by an address which is correlated, using an appropriate table, with the product code of the product concerned by the sequence. They may in particular be promotional or explanatory sequences relating to each of the products.
Par ailleurs, l'unité centrale de traitement 20 est conçue pour comparer le code-produit délivré par le dispositif de lecture 25 à chaque fois qu'un produit est présenté en lecture devant celui-ci, avec la liste des codes-produits de la série de produits précitée. L'organigramme de la figure 3 illustre une case "début" 31, suivie d'une case de test 32 dans laquelle le système se place dans l'attente d'un code-produit délivré par le dispositif de lecture 25. Ce code est transmis à l'unité centrale 20 par le dispositif 25 dès qu'un utilisateur a placé un produit, et plus précisément la face du conditionnement de ce produit sur laquelle est imprimé son code-à-barres standard (code UPC ou EAN) , au droit de l'ouverture 13 de la façade, et que le dispositif 25 a été capable de lire ce code.Furthermore, the central processing unit 20 is designed to compare the product code delivered by the reading device 25 each time a product is presented for reading in front of it, with the list of product codes of the aforementioned series of products. The flow diagram of FIG. 3 illustrates a "start" box 31, followed by a test box 32 in which the system is placed in wait for a product code delivered by the reading device 25. This code is transmitted to the central unit 20 by the device 25 as soon as a user has placed a product, and more precisely the side of the packaging of this product on which is printed his standard barcode (UPC or EAN code), at right of the opening 13 of the facade, and that the device 25 was able to read this code.
Le code-produit est alors mémorisé dans la mémoire vive 21, et l'unité centrale le compare avec ceux contenus dans la table d'accès aux séquences (case 34).The product code is then stored in the RAM 21, and the central unit compares it with those contained in the sequence access table (box 34).
Dans le cas où le code-produit est absent de cette table, alors l'unité centrale 20 provoque (case 35) l'affichage sur l'écran 24 d'un message, fixe ou animé, extrait de la mémoire de masse 23 et indiquant au consommateur que le produit n'appartient pas à ceux qui peuvent être concernés par le système. En d'autres termes, il est signalé au consommateur que le produit n'est pas un produit de la ou des marques auxquelles le présentoir est associé.In the case where the product code is absent from this table, then the central unit 20 causes (box 35) the display on the screen 24 of a message, fixed or animated, extracted from the mass memory 23 and indicating to the consumer that the product does not belong to those who may be affected by the system. In other words, the consumer is informed that the product is not a product of the brand or brands with which the display is associated.
Le système se place alors dans l'attente d'une nouvelle lecture de code-à-barres. Si au contraire la marque du produit présenté par le consommateur correspond bien aux attributions du présentoir, c'est-à-dire si son code-produit est contenu dans la table d' accès aux séquences de présentation, alors l'unité centrale 20 sélectionne cette séquence (case 36) puis provoque son déroulement sur l'écran 24 (case 37), la bande-son correspondante étant diffusée par le haut-parleur 27. A la fin du déroulement de la séquence, le système revient dans son état de départ.The system then waits for a new barcode reading. If on the contrary the brand of the product presented by the consumer corresponds well to the attributions of the display, that is to say if its product code is contained in the access table to the presentation sequences, then the central unit 20 selects this sequence (box 36) then causes it to run on the screen 24 (box 37), the corresponding soundtrack being played by the speaker 27. At the end of the sequence, the system returns to its starting state.
On observera ici que les séquences diffusées sur l'écran peuvent être des séquences interactives, permettant à l'utilisateur, à l'aide de son doigt agissant sur le dispositif de détection X,Y, d'effectuer des sélections lui permettant de naviguer dans la séquence, de choisir la langue de diffusion, etc..It will be observed here that the sequences broadcast on the screen can be interactive sequences, allowing the user, using his finger acting on the detection device X, Y, to make selections allowing him to navigate in the sequence, choose the broadcast language, etc.
Par ailleurs, le système peut comprendre avantageusement des images ou séquences d'accueil, diffusées pendant la phase d'attente d'un code-produit, permettant d'indiquer au consommateur la ou les familles de produits concernées par le présentoir, et d'expliquer son fonctionnement. La présente invention s'applique en particulier à la publicité et la promotion sur lieu de vente, en permettant, en association avec l'utilisation du code- produit universel présent sur chacun des articles exposés à la vente, d'associer le présentoir à seulement une famille donnée de produits, par exemple à ceux vendus sous la même marque de fabrique.Furthermore, the system can advantageously include images or reception sequences, broadcast during the waiting phase for a product code, making it possible to indicate to the consumer the family or families of products concerned by the display, and to explain how it works. The present invention applies in particular to advertising and promotion at the point of sale, by allowing, in association with the use of the universal product code present on each of the articles displayed for sale, to associate the display stand only a given family of products, for example those sold under the same trademark.
L'invention trouve ainsi une application particulièrement avantageuse dans le domaine des produits cosmétiques, de parfumerie ou d'hygiène. Bien entendu, l'invention n'est nullement limitée à la forme de réalisation décrite ci-dessus et représentée sur les dessins, mais l'homme du métier saura y apporter toute variante ou modification conforme à son esprit.The invention thus finds a particularly advantageous application in the field of cosmetic, perfumery or hygiene products. Of course, the invention is in no way limited to the embodiment described above and shown in the drawings, but a person skilled in the art will know how to make any variant or modification in accordance with his spirit.
En particulier, alors que l'identification des produits proposés à la vente a été décrite ci-dessus comme étant réalisée à l'aide d'un code-à-barres, il peut s'agir en variante de tout code lisible par machine notamment par lecture optique, magnétique, par ondes radio, etc. In particular, while the identification of the products offered for sale has been described above as being carried out using a barcode, it may alternatively be any machine-readable code in particular by optical, magnetic, radio waves, etc.

Claims

REVENDICATIONS
1. Système électronique de présentation d' informations multimédia concernant des produits proposés sur un lieu de vente, caractérisé en ce qu'il comprend en combinaison : une unité centrale (20) , une mémoire de masse (23) contenant une série de séquences interactives d'images fixes et/ou animées respectivement associées à des produits appartenant à un groupe donné de produits parmi l'ensemble des produits proposés sur le lieu de vente, un dispositif d'affichage (24) constitué par un écran tactile permettant d' interagir avec lesdites séquences, un lecteur (25) d'informations lisibles par machine portées par les produits proposés à la vente, et devant lequel un produit peut être présenté, en ce que l'unité centrale comporte des moyens comparateurs (20) pour comparer un code-produit, délivré par ledit lecteur (25) à partir d'une information lisible par machine lue sur un produit présenté par un consommateur, avec une série de codes-produits correspondant respectivement aux produits dudit groupe, et en ce que l'unité centrale (20) est apte à provoquer le déroulement de la séquence interactive d'images associée au produit présenté lorsque le code-produit de celui-ci est contenu dans ladite série de codes-produits, et à afficher un message de non-correspondance dans le cas contraire . 1. Electronic system for presenting multimedia information concerning products offered at a point of sale, characterized in that it comprises in combination: a central unit (20), a mass memory (23) containing a series of interactive sequences still and / or animated images respectively associated with products belonging to a given group of products among all the products offered at the point of sale, a display device (24) constituted by a touch screen making it possible to interact with said sequences, a reader (25) of machine-readable information carried by the products offered for sale, and before which a product can be presented, in that the central unit comprises comparator means (20) for comparing a product code, issued by said reader (25) from machine-readable information read on a product presented by a consumer, with a series of corresponding product codes t respectively to the products of said group, and in that the central unit (20) is capable of causing the interactive sequence of images associated with the product presented to run when the product code thereof is contained in said series of product codes, and to display a message of non-correspondence if not.
2. Système selon la revendication 1, caractérisé en ce qu' il contient une table de correspondance entre ladite série de codes-produits et les adresses des séquences d'images dans la mémoire de masse (23).2. System according to claim 1, characterized in that it contains a correspondence table between said series of product codes and the addresses of the sequences of images in the mass memory (23).
3. Système selon l'une des revendications 1 et 2, caractérisé en ce qu' il comprend également des moyens de diffusion sonore (27) en association avec chaque séquence.3. System according to one of claims 1 and 2, characterized in that it also comprises sound diffusion means (27) in association with each sequence.
4. Système selon l'une des revendications 1 à 3, caractérisé en ce qu'il est logé dans un boîtier (10) et en ce que seuls sont visibles du consommateur le dispositif d'affichage (24) et l'emplacement dudit lecteur (25) d'informations lisibles par machine.4. System according to one of claims 1 to 3, characterized in that it is housed in a housing (10) and in that only the display device (24) and the location of said reader are visible to the consumer. (25) machine-readable information.
5. Système selon l'une des revendications 1 à 4, caractérisé en ce que ladite série de codes-produits identifie des produits d'une même marque.5. System according to one of claims 1 to 4, characterized in that said series of product codes identifies products of the same brand.
6. Système selon l'une des revendications 1 à 5, caractérisé en ce que ladite série de codes-produits identifie des produits de cosmétique, de parfumerie ou d'hygiène.6. System according to one of claims 1 to 5, characterized in that said series of product codes identifies cosmetic, perfumery or hygiene products.
7. Système selon l'une des revendications 1 à 6, caractérisé en ce que lesdites informations lisibles par machine sont constituées par un code-à-barres. 7. System according to one of claims 1 to 6, characterized in that said machine-readable information consists of a barcode.
EP98943945A 1997-09-09 1998-09-09 Electronic system for selectively displaying data in a showroom Withdrawn EP1012815A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
FR9711165A FR2768254B1 (en) 1997-09-09 1997-09-09 ELECTRONIC SYSTEM FOR SELECTIVE PRESENTATION OF LOCATION OF SALE INFORMATION
FR9711165 1997-09-09
PCT/FR1998/001921 WO1999013449A1 (en) 1997-09-09 1998-09-09 Electronic system for selectively displaying data in a showroom

Publications (1)

Publication Number Publication Date
EP1012815A1 true EP1012815A1 (en) 2000-06-28

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EP98943945A Withdrawn EP1012815A1 (en) 1997-09-09 1998-09-09 Electronic system for selectively displaying data in a showroom

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US (1) US5978777A (en)
EP (1) EP1012815A1 (en)
JP (1) JP2002517026A (en)
AU (1) AU9166198A (en)
FR (1) FR2768254B1 (en)
WO (1) WO1999013449A1 (en)

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Also Published As

Publication number Publication date
FR2768254A1 (en) 1999-03-12
JP2002517026A (en) 2002-06-11
FR2768254B1 (en) 2000-07-21
US5978777A (en) 1999-11-02
AU9166198A (en) 1999-03-29
WO1999013449A1 (en) 1999-03-18

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