EP0939390A2 - Support device for advertising and security messages - Google Patents

Abstract

The advertising plate (10) comprises a programmable or pre-programmable speech and music module (20) with a power source (22) and an on and off switch (25) or sensor (25'). The switch may be mechanically, optically or pressure controlled and may be positioned on, or integrated with the support plate. The module is positioned on one or both of the two outer wall surfaces of the support element. The power source may be a battery and the music module may consist of a loud-speaker (23) of a transmitter with a microphone-loudspeaker unit (24), and the on-off switch which is controlled by a light-optical cell or sensor.

Description

The invention relates to a carrier element as a carrier for advertising as well Advertising and safety instructions according to the preamble of the claim 1.

By means of billboards and with references to products is in stores and preferably in supermarkets in a wide variety of industries eye-catching through effective advertising elements. Is too it is known that loudspeaker announcements on special products and Goods and in particular on inexpensive offers from consumers attention is drawn.

The object of the present invention is an advertising-effective carrier element to create that the consumer more effective on goods and Offers of goods directly in the product and supply area and thus the consumer and others also eye-catching on certain promotional offers in the individual shelves and compartments, especially in the area of and parked on store shelves presented goods so that the consumer directly referring to the nearby product range is addressed or to the Offers of goods are directed directly, so that it addresses the media Cannot deny access. Furthermore, the support element should also can be used where safety instructions are required. A All-round use is therefore intended for the carrier element that the To address consumers and people directly.

This object is achieved by the features specified in claim 1 solved.

Accordingly, the invention consists of a carrier element in plate or Box shape as a carrier for advertising as well as advertising and safety information with or without illumination or illumination of the surfaces of the support element, being a programmable or preprogrammed voice or Music module with a power source and a mechanical or not optically controlled on / off switch or sensor on the carrier element arranged or integrated into the carrier element, the arrangement of the speech or music module is such that the mechanical or light-optical, by means of manual operation or movement triggered control the commissioning and decommissioning of the Voice or music module by playing back the voice or music recording is triggered.

By using a speech or music module in a carrier element it is possible to use pre-programmed, e.g. goods related Texts, spots and the like Like. To address the consumer. By the acoustically emitted text does not become visual to the consumer, but addressed acoustically. High advertising effectiveness is given because he cannot escape the flow of speech.

The support element according to the invention can be used as advertising, advertising or be used as a notice.

The control of the voice or music module can be done manually or via mechanical, light-optical or pressure-sensitive sensors are used, e.g. when the buyer or prospect passes by Put the voice or music module into operation using a sensor Switching timer after a predetermined time the sound or voice reproduction is set.

The carrier element according to the invention can also be used as a sticker become.

The speech module, which is arranged on the carrier element or in the support element is integrated, can be on advertising or any Obtain advertising information, but other reproductions are possible, In particular, it is advantageous if an article-related advertisement from Language module is delivered from.

The carrier element can be used as a photo advertisement, preferably by illuminating it or illuminating the advertising space itself. The carrier element can also be designed as a light box, so that the support elements are illuminated from the inside, so that the Carrier surfaces themselves also used for advertising and advertising can be while the voice or music module in the Interior of such a support element is arranged.

The carrier element can also be used, with an appropriate design, as a bell panel.

In addition to advertising and advertising, there is also the possibility that Pre-program language module with advertising slogans.

Due to the speaking reproduction of the speech module entered in da Notes u. Like. There is the possibility of the carrier element as Place warning sign and information sign wherever people point up any obstacles should be pointed out or warned. The Carrier element can be attached anywhere, if this with a self-adhesive Coating is provided. But also by means of a suspension device or a stand device, the support element can be attached on a vertical wall or can be set up on a horizontal Surface.

The voice or music module can be used with an interval switch for one Interruption of playback and trained for repetitions be. Also the use of the support element as an advertising medium or in showcases, showcases, advertising pillars, fuel pumps etc. Like possible.

Furthermore, it is also used as a carrier element in or on hollow bodies or hollow body figures of any kind possible, the carrier element e.g. can also have the shape of a bottle or can. Any Design is possible.

The customer becomes optical through the arrangement of lights or light-emitting diodes or from a rotating running light on the carrier element addressed. Here too, the lamps are controlled when touched or walking past or making certain movements via an on / off switch that is mechanically, can be optically or pressure-controlled, sensors also being used can find. The power supply to the lights can either take place externally, also wirelessly or via a in the carrier element integrated battery.

The advantage of combining a voice and / or music module with Illuminants provide another advantage in that the customer is addressed both acoustically and optically.

Advantageous embodiments of the invention are in the subclaims featured.

Embodiments of the invention are described below with reference to the Drawings explained in more detail.

Fig. 1

in einer schaubildlichen Ansicht ein plattenförmiges Trägerelement mit an seiner Seitenwandfläche angeordnetem Sprach- oder Musikmodul mit eingebautern Sensor und Ein- und Ausschalter,

Fig. 2

in einer schaubildlichen Ansicht von oben das Gehäuse des Sprach- bzw. Musikmoduls,

Fig. 3

in einer schaubildlichen Ansicht die Unterseite des Gehäuses des Sprach- bzw. Musikmoduls,

Fig. 4

in einer schaubildlichen Ansicht das Trägerelement mit an der rückseitigen Wandfläche vorgesehenen selbstklebenden Beschichtung,

Fig. 5

einen senkrechten Schnitt durch einen Abschnitt des Trägerelementes mit einem an dessen Innenwandfläche angeordneten Sprach- bzw. Musikmoduls,

Fig. 6

einen senkrechten Schnitt durch einen Abschnitt des Trägerelementes mit einem in einer Ausnehmung im Trägerelement angeordneten Sprach- bzw. Musikmoduls,

Fig. 7

in einer schaubildlichen Ansicht ein Trägerelement mit an diesem angeordneten Leuchtmittel,

Fig. 8

in einer schaubildlichen Ansicht ein Trägerelement mit einem umlaufend angeordneten Lauflicht,

Fig. 9

eine Schaltung für einen laufenden Pfeil und

Fig. 10

eine Schaltung für ein Lauflicht.

Show it

Fig. 1

in a diagrammatic view a plate-shaped carrier element with a speech or music module arranged on its side wall surface with built-in sensor and on and off switch,

Fig. 2

in a diagrammatic view from above the housing of the speech or music module,

Fig. 3

the underside of the housing of the speech or music module in a diagrammatic view,

Fig. 4

in a perspective view the carrier element with the self-adhesive coating provided on the rear wall surface,

Fig. 5

3 shows a vertical section through a section of the carrier element with a speech or music module arranged on its inner wall surface,

Fig. 6

3 shows a vertical section through a section of the carrier element with a speech or music module arranged in a recess in the carrier element,

Fig. 7

in a diagrammatic view a carrier element with lamps arranged on it,

Fig. 8

a perspective view of a carrier element with a circumferentially arranged running light,

Fig. 9

a circuit for a running arrow and

Fig. 10

a circuit for a chaser.

1 and 4, a carrier element 10 is plate-shaped and serves as a medium for advertising as well as advertising and safety information. The carrier element 10 can also be box-shaped. At this configuration, the carrier element is then preferably with provided with interior lighting, in which case at least one wall surface 11 or 12 of the carrier element 10 from a crystal clear or transparent material, so that the wall surface is illuminated he follows. But also in a plate-shaped configuration of the Carrier element 10 can be provided with wall surface lighting; this is then on one of the outer wall surfaces 11, 12 of the carrier element 10 arranged.

The carrier element 10 is programmable or preprogrammed Speech and / or music module 20 provided which one of the outer wall surfaces 11, 12 of the carrier element can (Fig. 1 and 4). However, there is also the option of speaking or To integrate music module 20 into the carrier element 10 itself. So For example, the speech or music module 20 can be in a recess 15 arranged in the wall surface 11 of the carrier element 10 be (Fig. 6).

The arrangement of the speech and / or music module 20 is such that that about the mechanical or optical, by means of manual operation or motion triggered control the commissioning and decommissioning of the Speech and / or music module 20 by reproducing the speech and / or Music recording is triggered.

The programmable or pre-programmed speech or music module 20 with a voice or music recording is by means of a housing 21 is attached to the carrier element 10. This in a known way Wise trained speech or music module 20 is with a mechanically or optically controlled on and off switch such connected that the commissioning of the Voice or music module by playing back the voice or music recording is triggered. The voice or music module 20 itself consists of a housing 21 with a power source, preferably with a battery 22. Furthermore, the speech or music module 20 has a at 23 indicated speakers or for recording and playback a Mikrufon speaker unit 24, the on and off switch for the commissioning of the speech or music module either via a mechanical control, e.g. Lever, or via a light-optical Cell / sensor 25 takes place, the light or light beam interruption becomes effective and control currents for the commissioning of the voice module triggers (Fig. 2 and 3).

The voice or music module 20 is triggered by sound waves just as possible as using a touch keyboard. Also in connection with a motion detector designed in a manner known per se the speech or music module 20 can be switched on and off. The actuation of the voice or music module 20 for the Playback of a voice or music recording is always such that for external mechanical, optical, in particular light-optical or Sound wave influences put the speech or music module into operation becomes. Also triggering or putting the voice or music module into operation 20 via a pressure switch is possible. Every type of switch is applicable.

According to a first embodiment, the speech or music module 20 1 and 4 on an outer wall surface 11 and 12 of the carrier element 10 arranged. According to a further embodiment according to 6 is the voice or music module 20 with its housing 21 in a recess 15 of the carrier element 10 arranged (Fig. 6). It there is also the possibility of using a self-adhesive coating 35 the speech or music module 20 with its housing 21 on one of the two outer wall surfaces 11, 12 of the carrier element 10 to be arranged (Fig. 5).

The housing 21 with the speech or music module 10, the input and Switch 25 or sensor 25 'and the power source 22 is connected to the Carrier element 10 fixed or releasably connected.

The voice or music module 20 consists of the housing 21 with the Power source, preferably the battery 22, the loudspeaker 23 or a recording and playback with a microphone speaker unit 24 and a mechanical or by means of a light-optical cell 25 or a sensor 25 'controlled on and off switch. On the Sensor 25 '(fig. 3) is used to control the voice or music module for the speech or music reproduction by e.g. staying in the sensor area People.

The carrier element 10 is provided with a suspension device in order to to be able to attach to a vertical wall. In addition, the carrier element 10 with a stand or stand device provided, which makes it possible to use e.g. on Arrange shelves close to the product.

The carrier element 10 consists of a plastic, a metallic Material, wood, cardboard, film, paper, concrete, glass, ceramics, Leather and fabric-like sheet; all suitable for this Materials can be used.

Around the support element 10 on a vertical wall, e.g. also on one Packing wall to be able to attach is the speech module-free outer wall surface 12 (FIG. 4) with a full or partial surface, provided self-adhesive coating 30 by means of a removable Protective sheet 31 is covered, before attaching the carrier element 10 is pulled off a wall surface.

In the embodiment according to FIG. 7, the carrier element 10 has a Number of lights connected to a power supply 158 or Light-emitting diodes 170 and with the mechanical, light-optical or pressure-controlled On and off switch 25 or with at least one sensor 25 'provided, the lights or light emitting diodes 170 above the Carrier element 10 are arranged distributed on this. So there is Possibility of certain surface areas of the carrier element 10 with a Number of light emitting diodes 170, which can be controlled in the same way are like the speech and / or music module described above 20. Illuminate when the on / off switch 25, 25 'is actuated then the lights or LEDs 170 on and over a timer extinguish the lights or light emitting diodes 170 according to a predetermined Time. There is also the option of changing the lights by a commercially available one Switch to put into operation, the lights are also constantly in Operation can be so that they are constantly lit.

Instead of individual lights or LEDs 170, the carrier element 10 according to the embodiment of FIG. 8 with a rotating Chaser 160 may be provided, which consists of a number of lights or LEDs 165 and e.g. on the circumference of the support element 10 is arranged on this. Instead of a running light 160 can on the Carrier element can also be provided with a running arrow 180, for example visual indications of a very specific one to be observed Direction gives the customer, the carrier element itself with corresponding printed instructions can be provided in connection be recorded by the customer with the current arrow 180.

Fig. 9 shows a known circuit for such an arrow running 180. This running light 180 consists of a number of rectangular ones LEDs arranged in an arrow shape. The circuit is with only one IC built, which however contains six inverters. Every inverter is with one RC network switched at the output. The inverter output must therefore first charge a capacitor via the resistor before the next inverter can be controlled. Through this circuit the LEDs are activated step by step. The IC is designed that it can easily control the LEDs. The entire circuit only needs about 50 mA, for example, and can therefore be used without any problems a 9 V battery. Instead of a running light arrow 180, the individual LEDs can also be in the form of hearts, stars or the like. be used.

For the running light arranged on the carrier element 10 according to FIG. 8 160 may, for example, the known circuit shown in FIG. 10 be used. This running light 160 exists depending on the size of the Carrier element 10 from a corresponding number of light emitting diodes. In the circuit example, e.g. eight LEDs on the Q and Q outputs of four data flip-flops. Four LEDs are always lit, the others are out.

Viererkonstellation" zur nächsten ein sehr schöner Wandereffekt entsteht. Mit Hinweis auf die Schaltung gemäß Fig. 10 wird mit S1 die Schaltung gestartet. Beim Einschalten der Speisespannung muss dieser Schalter in Stellung 1 stehen; auf den Data-Eingang des ersten Flipflops gelangt dann eine 1". Der Schalter bleibt in Stellung 1, bis die zu Anfang eingegebene 1" durch die gesamte Kette gelaufen ist; dann bringt man den Schalter in Stellung 2. Der Q-Ausgang des letzten Flipflops ist dann mit dem Data-Eingang des ersten Flipflops verbunden. Die wehren Zyklen laufen nun automatisch ab. Für die Frequenz der Steuerimpulse ist die Auf- und Endladezeit des Kondensators C1 maßgebend. Da beide Zeiten u.a. vom Widerstandswert im Basisstromkreis (P1 und R10) abhängen, kann man mit 1 die Frequenz der Steuerimpulse und damit die Lauflichtfrequenz einstellen. Die acht LEDs geben relativ wenig Licht ab, deshalb ist die Schaltung in der angegebenen Ausführung z.B. für den Hausgebrauch geeignet. Ersetzt man die LEDs durch Optokoppler, so können über geeignete Leistungsstufen anderweitige Leuchten, wie z.B. kleine Glühlampen, gesteuert werden. Neben Leuchten, Leuchtdioden 170 und dem Lauflicht 160 mit weißer Lichtausstrahlung können diese auch so ausgestaltet sein, daß farbiges Licht ausgesandt wird. Außerdem können alle Leuchtmittel an beliebiger Stelle der Fußmatte 10 an oder auf oder in dieser angeordnet sein.If the control commands on the information inputs of the flip-flops change, the luminaires and the LEDs connected to the outputs go out. The flip-flops are controlled in such a way that when the lighting state changes from one

Four constellation "to the next creates a very nice wandering effect. With reference to the circuit according to Fig. 10, the circuit is started with S1. When the supply voltage is switched on, this switch must be in position 1; one then reaches the data input of the first flip-flop 1 ". The switch remains in position 1 until the one entered at the beginning 1 "has run through the entire chain; then the switch is set to position 2. The Q output of the last flip-flop is then connected to the data input of the first flip-flop. The weir cycles now run automatically. For the frequency of the control pulses the charging and discharging time of capacitor C1 is decisive. Since both times depend on the resistance value in the base circuit (P1 and R10), the frequency of the control pulses and thus the running light frequency can be set with 1. The eight LEDs emit relatively little light, which is why If the circuit in the specified version is suitable, for example, for domestic use. If the LEDs are replaced by optocouplers, other lights, such as small incandescent lamps, can be controlled via suitable power levels. In addition to lights, light-emitting diodes 170 and the running light 160 with white light emission, these can can also be designed in such a way that colored light is emitted ll the doormat 10 on or on or in this can be arranged.

The embodiment in which the carrier element 10 with a speech and / or Music module 20 and with lights or LEDs 170 or a running light 160 is not shown in the drawing, but Such a carrier element 10 results from the combination according to FIG 1 with the preceding description of this and FIGS. 6 and 7 with the corresponding description.

Claims (16)

Carrier element in plate or box form as a carrier for advertising, as well as advertising and safety instructions with or without illumination or illumination of the surfaces of the carrier element (10),
characterized,
that the carrier element (10) has a programmable or preprogrammed speech and / or music module (20) with a power source (22) and with a mechanical, optically or pressure-controlled on and off switch (25) or sensor (25 ') which arranged on the support element (10) or integrated into the support element (10), the arrangement of the speech or music module (20) being such that the control is triggered via the mechanical, light-optical or pressurized control or by means of manual actuation or movement Commissioning and decommissioning of the voice and / or music module (20) is triggered by playback of the voice or music recording. Carrier element according to claim 1,
characterized,
that the speech and / or music module (20) housed in a housing (21) with an on / off switch (25) or sensor (25 ') and the power source (22) on one of the two outer wall surfaces (11; 12) or is arranged on both outer wall surfaces of the carrier element (10). Carrier element according to claim 1,
characterized,
that the speech and / or music module (20) housed in a housing (21) is integrated with an on / off switch (25) or sensor (25 ') and the current source (22) in the carrier element (10). Carrier element according to one of claims 1 to 3,
characterized,
that the housing (21) with the speech and / or music module (20), the on / off switch (25) or sensor (25 ') and the power source (22) is fixed or detachably connected to the carrier element (10). Carrier element according to one of claims 1 to 4,
characterized,
that the speech and / or music module (20) from a housing (21) with a power source, preferably a battery (22), a speaker (23) or a recording and playback with a microphone-speaker unit (24) and a mechanical or by means of a light-optical cell (25) or sensor (25 ') controlled on and off switch. Carrier element according to one of claims 1 to 5,
characterized,
that the speech and / or music module (20) with its housing (21) by means of a self-adhesive coating (35) on one of the two outer wall surfaces (11, 12) of the carrier element (10) or only on one of the two outer wall surfaces (11, 12 ) is attached. Carrier element according to one of claims 1 to 6,
characterized,
that the carrier element (10) is provided with a suspension device. Carrier element according to one of claims 1 to 6,
characterized,
that the carrier element (10) is provided with a stand or stand device. Carrier element according to one of claims 1 to 8,
characterized,
that the carrier element (10) consists of a plastic, a metallic material, wood, cardboard or cardboard. Carrier element according to one of claims 1 to 9,
characterized,
that the speech module-free outer wall surface (12) of the carrier element (10) is provided with a full or partial surface self-adhesive coating (30) which is covered by a removable protective sheet (31). Carrier element according to one of claims 1 to 10,
characterized,
that one of the two outer wall surfaces (11, 12) of the carrier element (10) or both outer wall surfaces (11, 12) is provided with advertising, advertising or informational prints. Carrier element according to one of claims 1 to 11,
characterized,
that the carrier element (10) is provided with a number of lamps or light-emitting diodes (170) connected to a power supply (158), which are distributed over or over the surface of the carrier element (10) or in the form of a circumferential running light (160) A number of lights or light-emitting diodes (165) are arranged on the circumference of the carrier element (10) or a running light arrow (180), the lighting means being controlled via the mechanical, light-optical or pressure-controlled on and off switch (25) or Sensor (25 ') takes place. Carrier element according to one of claims 1 to 12,
characterized,
that the circumferential running light (160) is designed as an advertising medium. Carrier element according to one of claims 1 to 13,
characterized,
that the lights and light emitting diodes (170), the moving light arrow (180) or the lights and light emitting diodes (165) of the rotating light (160) emit white light or colored light. Carrier element according to one of claims 1 to 14,
characterized,
that light-emitting diodes in the form of the European symbol with yellow-shining stars and blue-shining background are arranged on the carrier element (10). Carrier element according to claim 15,
characterized,
that each yellow-shining star of the European symbol is designed in the manner of the light arrow (180) and is rotating about itself by means of corresponding running lights.

Images