EP0831609A1 - Method for automated on-line recording and check of the implementation of commercials broadcast on dutch and foreign television channels - Google Patents

Method for automated on-line recording and check of the implementation of commercials broadcast on dutch and foreign television channels Download PDF

Info

Publication number
EP0831609A1
EP0831609A1 EP97201865A EP97201865A EP0831609A1 EP 0831609 A1 EP0831609 A1 EP 0831609A1 EP 97201865 A EP97201865 A EP 97201865A EP 97201865 A EP97201865 A EP 97201865A EP 0831609 A1 EP0831609 A1 EP 0831609A1
Authority
EP
European Patent Office
Prior art keywords
commercial
broadcast
recording
signal
unique
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP97201865A
Other languages
German (de)
French (fr)
Inventor
Klaas Hamstra
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Media Exposure BV
Original Assignee
Media Exposure BV
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Media Exposure BV filed Critical Media Exposure BV
Publication of EP0831609A1 publication Critical patent/EP0831609A1/en
Withdrawn legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/12—Arrangements for observation, testing or troubleshooting
    • H04H20/14—Arrangements for observation, testing or troubleshooting for monitoring programmes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID

Definitions

  • the invention relates to a method for recording the total length of broadcast of a commercial broadcast by a television channel.
  • advertising agencies are called in to provide advertisements and commercials.
  • a reference copy of the printed document can be sent to the client.
  • the client will be able to check whether the arranged conditions have been met. This can concern both the size of the advertisement and the way in which it has been included in the paper or the like, so e.g. its position between other advertisements or between the editorial articles, etc..
  • the object of the invention is to remove these difficulties and to that end provides for a method characterized in that automated on-line recording takes place in that a unique signal - spot code - has been included at least at the beginning and the end of the commercial, said signals acting in a signal receiving and recording device providing for on-line recording and storing of the broadcast from the starting signal to the end signal.
  • the client can at least get answers to the following questions:
  • the method according to the invention presents the legal proof of possible deviations in the implementation of the assignment and that which was agreed concerning the assignment.
  • the commercial will be provided with a unique mark, the so-called spot code.
  • This code which can be compared to an ISBN number with books, will make it possible to recognize a commercial at all times.
  • the spot codes will be applied at least on the starting point and end point of the commercial with the help of video manipulation software.
  • the spot code will be converted to a pattern recognizable to the system, a checksum guaranteeing a 100% firm identification.
  • the system will continuously read in the picture of one television channel digitally through a video capturing board and check it on spot code marks on the predefined zones.
  • the computer will activate a video recorder which will record the images almost immediately. Due to the spot code, the computer also has all data on said commercial directly available from a database and the measured values - such as time, length, etc. - can be stored in a separate database for later reports.
  • the system is able to detect the following data on-line and store them in the spot database:
  • the recording of the commercial runs until a closing spot code is detected, or until the recording time exceeds the length of the commercial looked up from the database. In the latter case, the commercial will not have been broadcast in its entirety.
  • the system can be adjusted to receiving spot codes of different commercials so there is no need for an individual system for each commercial.

Abstract

Method of on-line recording of the exact date and time and the total broadcasting time of a commercial broadcast by a television channel, in which the commercial starts and ends with a unique signal - spot code -, said signals acting on a signal receiving and recording device for storing the commercial during and including the starting and end signals. The data stored in the recording device can be read out and printed. A device for carrying out the method described comprises a receiver for receiving the unique signals - spot codes - on broadcast of a certain commercial, said unique signals being applied on said commercial. Further, the device comprises a clock connected to the world time and a recording device for on-line recording of the time of reception of the commercial during broadcast.

Description

First, the invention relates to a method for recording the total length of broadcast of a commercial broadcast by a television channel.
Generally, advertising agencies are called in to provide advertisements and commercials. When this involves advertisements in papers, magazines and the like, a reference copy of the printed document can be sent to the client. On the basis of that, the client will be able to check whether the arranged conditions have been met. This can concern both the size of the advertisement and the way in which it has been included in the paper or the like, so e.g. its position between other advertisements or between the editorial articles, etc..
With commercials broadcast by television, there is the difficulty that the client can't be given any airtight proof which shows that the issued assignment has been carried out. However, the costs for such commercials can amount to several thousands of guilders per second of broadcasting time, so that it is very important that one has the possibility to check whether the commercial was broadcast according to the conditions.
One has tried to check this by sitting in front of the television and checking the broadcasting time with the help of a chronometer. In doing so, an accurate observation is almost impossible by the slowness of the human eye. Furthermore, human observation is subjective.
The object of the invention is to remove these difficulties and to that end provides for a method characterized in that automated on-line recording takes place in that a unique signal - spot code - has been included at least at the beginning and the end of the commercial, said signals acting in a signal receiving and recording device providing for on-line recording and storing of the broadcast from the starting signal to the end signal.
With the help of this method, the client can at least get answers to the following questions:
  • 1. Was the commercial actually broadcast?
  • 2. Was it the right commercial (campaign, version)?.
  • 4. Did the broadcast take place on the arranged channel?
  • 5. Did the broadcast take place in the arranged position within the block of commercials?
  • 6. Was the commercial broadcast for the entire period and length as arranged?
    • On established differences in e.g. the length and version of the commercial, the system will report this. The method according to the invention presents the legal proof of possible deviations in the implementation of the assignment and that which was agreed concerning the assignment.
    Thus, the commercial will be provided with a unique mark, the so-called spot code. This code, which can be compared to an ISBN number with books, will make it possible to recognize a commercial at all times.
    The spot codes will be applied at least on the starting point and end point of the commercial with the help of video manipulation software. The spot code will be converted to a pattern recognizable to the system, a checksum guaranteeing a 100% firm identification. The system will continuously read in the picture of one television channel digitally through a video capturing board and check it on spot code marks on the predefined zones. As soon as a spot code is detected, the computer will activate a video recorder which will record the images almost immediately. Due to the spot code, the computer also has all data on said commercial directly available from a database and the measured values - such as time, length, etc. - can be stored in a separate database for later reports.
    The system is able to detect the following data on-line and store them in the spot database:
    • the spot code;
    • the channel;
    • the time of broadcast according to the world clock connected to the system;
    • the exact length of the broadcast commercial with an accuracy of one hundredth of a second;
    • an on-line recorded version of the broadcast commercial.
    The recording of the commercial runs until a closing spot code is detected, or until the recording time exceeds the length of the commercial looked up from the database. In the latter case, the commercial will not have been broadcast in its entirety.
    The system can be adjusted to receiving spot codes of different commercials so there is no need for an individual system for each commercial.
    It is also possible to make other changes without leaving the inventive idea as it is indicated in the claims.

    Claims (3)

    1. Method for recording the total length of broadcast of a commercial broadcast by a television channel, characterized in that automated on-line recording takes place in that a unique signal - spot code - has been included at least at the beginning and the end of the commercial, said signals acting in a signal receiving and recording device providing for on-line recording and storing of the broadcast from the starting signal to the end signal.
    2. Commercial, characterized in that at least at the beginning and the end of the commercial, a unique signal - spot code - has been included, which can be processed in a receiver adapted for that purpose.
    3. Device for carrying out the method according to claim 1, characterized in that it comprises a receiver adapted to receiving the unique signals - spot codes - broadcast at the beginning and end of a commercial, said device further comprising a clock and a recording device for storing the reception during the time between the starting signal and the end signal.
    EP97201865A 1996-08-20 1997-06-19 Method for automated on-line recording and check of the implementation of commercials broadcast on dutch and foreign television channels Withdrawn EP0831609A1 (en)

    Applications Claiming Priority (2)

    Application Number Priority Date Filing Date Title
    NL1003832 1996-08-20
    NL1003832A NL1003832C2 (en) 1996-08-20 1996-08-20 Method for the automated on-line registration and control of the way in which broadcast advertising spots are broadcast on Dutch and foreign television channels.

    Publications (1)

    Publication Number Publication Date
    EP0831609A1 true EP0831609A1 (en) 1998-03-25

    Family

    ID=19763387

    Family Applications (1)

    Application Number Title Priority Date Filing Date
    EP97201865A Withdrawn EP0831609A1 (en) 1996-08-20 1997-06-19 Method for automated on-line recording and check of the implementation of commercials broadcast on dutch and foreign television channels

    Country Status (2)

    Country Link
    EP (1) EP0831609A1 (en)
    NL (1) NL1003832C2 (en)

    Cited By (1)

    * Cited by examiner, † Cited by third party
    Publication number Priority date Publication date Assignee Title
    EP0967748A2 (en) * 1998-06-26 1999-12-29 Nippon Columbia Co., Ltd. Method and system for broadcasting multiplexed audio and data signals, receiving device for receiving said multiplexed audio and data signals, recording device for selectively recording the audio signals

    Citations (4)

    * Cited by examiner, † Cited by third party
    Publication number Priority date Publication date Assignee Title
    WO1986006239A1 (en) * 1983-03-21 1986-10-23 Greenberg Burton L Television program transmission verification method and apparatus
    EP0347401A2 (en) * 1988-06-14 1989-12-20 Robert A. Kramer Method of and system for identification and verification of broadcasted television and radio program segments
    EP0450631A2 (en) * 1990-04-06 1991-10-09 Kabushiki Kaisha Video Research Automatic commercial message recognition device
    US5319453A (en) * 1989-06-22 1994-06-07 Airtrax Method and apparatus for video signal encoding, decoding and monitoring

    Patent Citations (4)

    * Cited by examiner, † Cited by third party
    Publication number Priority date Publication date Assignee Title
    WO1986006239A1 (en) * 1983-03-21 1986-10-23 Greenberg Burton L Television program transmission verification method and apparatus
    EP0347401A2 (en) * 1988-06-14 1989-12-20 Robert A. Kramer Method of and system for identification and verification of broadcasted television and radio program segments
    US5319453A (en) * 1989-06-22 1994-06-07 Airtrax Method and apparatus for video signal encoding, decoding and monitoring
    EP0450631A2 (en) * 1990-04-06 1991-10-09 Kabushiki Kaisha Video Research Automatic commercial message recognition device

    Cited By (2)

    * Cited by examiner, † Cited by third party
    Publication number Priority date Publication date Assignee Title
    EP0967748A2 (en) * 1998-06-26 1999-12-29 Nippon Columbia Co., Ltd. Method and system for broadcasting multiplexed audio and data signals, receiving device for receiving said multiplexed audio and data signals, recording device for selectively recording the audio signals
    EP0967748A3 (en) * 1998-06-26 2004-12-08 Denon, Ltd. Method and system for broadcasting multiplexed audio and data signals, receiving device for receiving said multiplexed audio and data signals, recording device for selectively recording the audio signals

    Also Published As

    Publication number Publication date
    NL1003832C2 (en) 1998-02-26

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