EA201891957A1 - METHOD OF TARGETED DELIVERY OF ADVERTISING INFORMATION TO MOBILE NETWORK SUBSCRIBERS - Google Patents

METHOD OF TARGETED DELIVERY OF ADVERTISING INFORMATION TO MOBILE NETWORK SUBSCRIBERS

Info

Publication number
EA201891957A1
EA201891957A1 EA201891957A EA201891957A EA201891957A1 EA 201891957 A1 EA201891957 A1 EA 201891957A1 EA 201891957 A EA201891957 A EA 201891957A EA 201891957 A EA201891957 A EA 201891957A EA 201891957 A1 EA201891957 A1 EA 201891957A1
Authority
EA
Eurasian Patent Office
Prior art keywords
subscriber
operator
platform
advertising information
calls
Prior art date
Application number
EA201891957A
Other languages
Russian (ru)
Other versions
EA034894B1 (en
Inventor
Георгий КАРАГЯУР
Original Assignee
Георгий КАРАГЯУР
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Георгий КАРАГЯУР filed Critical Георгий КАРАГЯУР
Publication of EA201891957A1 publication Critical patent/EA201891957A1/en
Publication of EA034894B1 publication Critical patent/EA034894B1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor

Abstract

Изобретение относится к способам доставки рекламной информации в сетях операторов мобильной связи. Задачей настоящего изобретения является разработка эффективного способа использования трафика ошибочных звонков как канала нацеленных рекламных коммуникаций оператора. Способ нацеленной доставки рекламной информации абоненту мобильной связи с возможностью немедленной активации рекламируемого сервиса заключается в автоматическом воспроизведении предварительно записанных голосовых сообщений при звонке абонента на короткий номер, предварительной настройке коммутационного оборудования для маршрутизации вызовов на незадействованные ранее оператором короткие номера на IVR-платформу, при этом IVR-платформу программно настраивают таким образом, что она отвечает абоненту рекламным сообщением, нацеленным на данного абонента на основании данных об абоненте, полученных по запросу к подсистеме биллинга (IN-платформе) непосредственно в момент совершения вызова, и ожидает ответа абонента о необходимости активировать рекламируемый сервис, и, получив от абонента ответ в виде DTMF-сигнала, производит активацию рекламируемого сервиса путем отправки на соответствующую систему оператора запросов от имени абонента, при этом используют или MAP USSD-запросы, или SMS-сообщения, или вызов HTTP API на стороне активируемого сервиса, или обмен TCP/IP пакетами согласно предоставленной оператором спецификации.The invention relates to methods of delivering advertising information in the networks of mobile operators. The present invention is to develop an efficient way to use the traffic of erroneous calls as a channel of targeted advertising communications operator. The method of targeted delivery of advertising information to a mobile subscriber with the ability to immediately activate the advertised service consists in automatically playing back pre-recorded voice messages when the subscriber calls a short number, pre-setting switching equipment to route calls to previously unused short numbers by the operator on the IVR platform, while IVR -the platform is programmatically configured in such a way that it responds to the subscriber with an advertising message, aimed m on this subscriber based on the subscriber data received on request to the billing subsystem (IN platform) directly at the time of making the call, and waiting for the subscriber’s response to activate the advertised service, and receiving a response from the subscriber in the form of a DTMF signal, produces activation of the advertised service by sending requests to the appropriate operator’s system on behalf of the subscriber, using either MAP USSD requests, or SMS messages, or an HTTP API call on the activated service, or TCP / IP packet exchange according to roviding operator specifications.

EA201891957A 2016-03-16 2016-09-30 Method for the targeted delivery of advertising information to mobile communication subscribers EA034894B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
UZ1600094 2016-03-16
PCT/IB2016/001438 WO2017158395A1 (en) 2016-03-16 2016-09-30 Method for the targeted delivery of advertising information to a mobile communication subscriber

Publications (2)

Publication Number Publication Date
EA201891957A1 true EA201891957A1 (en) 2019-02-28
EA034894B1 EA034894B1 (en) 2020-04-02

Family

ID=59850297

Family Applications (1)

Application Number Title Priority Date Filing Date
EA201891957A EA034894B1 (en) 2016-03-16 2016-09-30 Method for the targeted delivery of advertising information to mobile communication subscribers

Country Status (2)

Country Link
EA (1) EA034894B1 (en)
WO (1) WO2017158395A1 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
MD1334Y (en) * 2016-09-14 2019-04-30 Георгий КАРАГЯУР Method for targeted delivery of advertising information to mobile communication subscriber with the possibility to immediately activate the advertised service
MDS20190109U2 (en) * 2019-10-23 2021-05-31 Георгий КАРАГЯУР Method for targeted delivery of advertising information and system for implementing the method
CN115190441B (en) * 2022-08-15 2024-02-27 湖南快乐阳光互动娱乐传媒有限公司 Short message distribution method and device, electronic equipment and storage medium

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7747264B2 (en) * 2006-05-18 2010-06-29 Myriad Group Ag Method and apparatus for delivering advertisements to mobile users
RU2459256C2 (en) * 2010-11-10 2012-08-20 Общество С Ограниченной Ответственностью "Аилайн Кэмьюникейшнс Снг" Method of displaying advertisement and system for realising said method

Also Published As

Publication number Publication date
WO2017158395A1 (en) 2017-09-21
EA034894B1 (en) 2020-04-02

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Legal Events

Date Code Title Description
MM4A Lapse of a eurasian patent due to non-payment of renewal fees within the time limit in the following designated state(s)

Designated state(s): TM