DE7720381U1 - SALES INVESTMENT FOR THE SALES PRESENTATION FOR BOOKS AND DGL. - Google Patents

Description

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Applicant: Kassel, June 27, 1977

Wilhelm Heinrich Rx / E. PAGM. 2304

architect

H <K: er Street 49

3440 Eschwege 4

Sales insertζ for sales presentations for magazines and the like.

The innovation relates to a sales insert for the sales presentation of novel booklets, puzzle books, comics booklets or the like.

So far, the booklets of this workgroup have been placed individually on sloping shelves or simply lying flat or in wire stands presents. A sales-active presentation cannot take place with this type of presentation because of the large selection of titles in a standing or lying pile are issued at least seven to ten issues in a row. From these titles the customer has to laboriously find what suits him; so he must unite himself from the individual stacks Get an overview of what is of interest to him.

The innovation is therefore based on the task of a device to create a sales-active present * operation of this group of goods, whereby this device should enable the customer to easily get an overview of the to win consecutive titles in order to realize his purchase intention. The requirement is that several Presentation devices can be arranged as inserts one above the other and / or next to one another without impairing accessibility to the booklet would be impaired or clarity would be lost.

The solution to the task according to the innovation consists in a shelf, which can be hung as an insert in a shelf wall, with a front pane that is transparent, the one at an angle to the front is arranged inclined and a rear wall that is sloping backwards

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is inclined. This gives the customer the opportunity to move the booklet from the sloping position to the back to a sloping position to the front. This makes the titles readable from the front, as the booklets or the like lean backwards and can be better recognized by the customer from above and from the front.

There are different quantities of booklets and titles that are offered for the individual stores. In a shop a number of side-by-side inserts will suffice as a sales presentation, while other stores will have more inserts are needed. In order to adapt to the sales volume in this product group, inserts with different depths are provided and to be designed so that they can be hung on top of each other. This gives the possibility of z. B. when using five inserts, by jumping back the use of z. B. at the bottom 60 cm depth on the top 20 cm depth a clear, well-presented for the customer To create product presentation. In addition, there is the possibility to use only flat inserts or only medium-deep inserts in individual cases, these being either horizontal are arranged over three to four meters away or are arranged in different places.

Furthermore, there is a significant advantage that the innovation according to Inserts can be suspended from each other at different heights. So could z. B. the second insert from the bottom 6 cm are hung higher than the other inserts have a distance from one another, so that the larger booklets, such as z. B. puzzle books, can be placed there. The same applies to the other missions, if you also have higher issues here for the exhibition wants to bring.

In the drawing, an embodiment of the innovation is shown.

The drawing shows a shelf wall with z. B. three single missions, which can be hung in the profile bars of the rear wall. Practically up to five such inserts can be attached.

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In the drawing, the inserts of different sizes or depths are marked with 1, the pockets for holding the standing ones or tilted booklet or the like. Stack is designated by 2. The horizontal depth of the pockets 2 can vary from one use to the next be different, the depth of the horizontal bottom surface of the inserts arranged one above the other also varies accordingly. With 3 a transparent forward inclined front * pane is referred to, while 4 represents the rear wall of the pocket 2, the is inclined backwards. 5 and 6 are the side cheeks of the insert, 7 are hooks on the side cheeks by means of which the insert can be suspended in the openings in the rear shelf 8. The inserts can optionally and if necessary with different spacing are used from each other. With 10 the issued booklets are referred to.

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Claims (7)

• · ·% Λ t t * · ι I ■ · # ·· a «claims for protection 1. Sales assignment for the sales presentation of novel booklets, Puzzle books, comics books and the like, in particular for and in connection with shop fittings, characterized in that, that the sales unit (1) as a shelf with a bag (2) is designed to receive standing stacks of booklets (10) to be presented, in such a way that the pocket (2) one after front inclined front panel (3) and a rearward inclined rear wall (4, wherein the booklet (10) against the rear wall (4) and the front window (3) are tiltable. 2. sales insert according to claim 1, characterized in that the sales insert (1) by means of the side walls (5 and 6) attached hook (7) can be suspended in a shelf rear wall (8). 3. Sales insert according to claim 1 and 2, characterized in that the horizontal depth of the pocket (2) for receiving the Stacks of booklets (10) are different for the individual sales inserts (1) that can be hung next to one another and / or one above the other is trainable. 4. sales insert according to claim 1 and 2, characterized in that the horizontal depth of the shelf board bottom surface is measured from the upper edge of the rear wall (4) of the pocket (2), which is inclined to the rear, to the rear shelf wall (8) for the individual sales inserts (1) that can be hung next to one another and / or one above the other can be designed differently, 5. sales insert according to claim 1 to 4, characterized in that that the horizontal depth, measured from the upper edge of the front pane (3) to the shelf rear wall (8) for the individual sales inserts (1) that can be hung next to one another and / or one above the other can be designed differently. 7720381 06.10.77 tf I> · · 6. Sales insert according to claim 1 to 5, characterized in that the individual sales inserts which can be hung one above the other (i) in each case the lower sales stake compared to the next higher sales stake protrudes. 7. sales insert according to claim 1 to 6, characterized in that that the distance between the sales inserts (1) which can be suspended one above the other can be designed differently. 3. sales insert according to claim 1 to 7, characterized in that that the forward inclined front pane (3) of the pocket (2) is designed as a transparent pane. 7720381 06.10.77