DE3442540A1 - Advertising ticket - Google Patents

Abstract

The features of the information-bearing advertising ticket invention are depicted such that the normally empty rear side of travel tickets of all kinds are provided with advertisements corresponding to the size of the ticket. If appropriate, the advertiser provides his approved advertisements on the blank ticket himself, or by means of machines provided for this purpose, or has them applied by stamping. The German railway does not incur any costs as a result of this process because the tickets are distributed to passengers anyway. As is right and proper, all preliminary costs and the advertising costs to be paid at the ticket counter or the like are thus charged to the advertiser.

Description

Name: promotional card

The invention relates to an advertising card for general advertising, notices at events, personal, human announcements and the like for the smallest Numbers and low.

Production / organizational costs, with the corresponding advertising brands the usual Federal Railroad tickets, IDs adapted, on the back of the customer, Passengers, railway officials themselves, or by other agents.

Through the modern devices, data storage, card machines are the prerequisites for inexpensive procurement and acceptance of the advertising card given by the passengers.

Creation of advertising brands, through application and use of Copy machines, instant cameras are the advertising brands, tailored to federal railway tickets, out of the box, cheap, and available immediately. In our time the Computer is speed, from design to deployment and distribution of the advertising material is a decisive factor for sales success.

There are many advertising methods, almost unlimited, all of which are known Disadvantage, in large numbers, best execution, announcement by the media like magazines, television, radio, through high capital investment and long preparation time, promise a success first.

Because the initial costs are largely financed by bank loans, the processing of this matter is another great evil. All of these drawbacks are not only eliminated by the Bundesbahn advertising card, but by the invention A whole new chapter has opened, an almost unlimited one for the Federal Railways in particular To give the opportunity to tap into new sources of income.

Because the back of the Bundesbahn tickets next to the date and the station at the station correspond to any particular purpose, the invention is precisely the advertising card for the Bundesbahn as if created and mature.

There are many examples of the undeniable advantage of the Bundesbahn advertising card compared to the usual usual advertising. First of all the customer has to pay the costs for the processing of the back of any advertising medium Carrying tickets, which are cheap anyway. When delivering the finished advertising cards, the clerk can determine the price once according to his kilometer fare and number of pieces on the other hand, advertising cards (Federal Railroad tickets) can also or can only be accepted for routes at a certain point in time, which are due to Lack of passengers should be shut down. It is also conceivable that it has already been disused To put routes and stations back into operation.

According to the usual, well-known regulations of the Bundesbahn controls Passengers often have to carry out checks several times on short journeys Show the promotional ticket and always have a look at the advertising is, and passing on the advertising card for the sake of information accordingly advertising, is not excluded.

The invention of the advertising card cannot be valued highly enough because the Federal Railroad in particular must become operation number 1 without large state subsidies must be raised by the taxpayer.

The costs of the Federal Railroad to sell the advertising cards are very high low, because the ticket counters and machines anyway the tickets with or without Promotional backs, sell.

The issue of tickets, ID cards, according to distance traveled, number of kilometers, Number of items to the advertising medium, happens according to the usual regulations, whereby the advertising medium, Passenger, customer after completion of the advertising back, the price for the advertising paid and after checking the issue to passengers for certain routes immediately is possible.

The exemplary embodiments are almost unlimited. In the drawings possibilities are shown.

Fig. 1 shows the usual front of a Federal Railroad ticket Fig. 2 shows the back of a Federal Railroad ticket with advertising notices according to FIG. 1 the advertising card of the Federal Railroad is provided with the usual ticket designations 1, with the mark 2, date and release station 3 on the front are.

According to Fig. 2, the back of the advertising card is with the relevant Advertising instructions 4 provided.

Claims (5)

Claims 1. Bundesbahn tickets and the like for the changeover and change on advertising cards, characterized in that the back of the usual Tickets are provided with advertising information. 2. Tickets or advertising cards for the Federal Railroad or other modes of transport characterized in that in addition to an advertising scheme, return times, the place are inserted accordingly to the advertising card holder once again the advertising notice to show. 3. Advertising cards of the Federal Railroad or other modes of transport thereby characterized in that the advertising brand is applied to a color-coordinated adhesive film with the back of the ticket appearing more effective. 4. Advertising cards of the Federal Railroad or other modes of transport thereby marked that the advertising brand in addition to the address of the advertising medium also a Receiving number of the Federal Railroad has. 5. Advertising cards of the Federal Railroad or other modes of transport thereby characterized that the advertising brand by the colored background, on a certain City, country, nationality, route section.