DE29810355U1 - Advertising media placed in the floor - Google Patents

Description

Description

Advertising media placed in the ground

The invention relates to an advertising medium.

Well-known advertising media are billboards or advertising columns. Posters, for example, are stuck onto such advertising media. The posters refer to or highlight a service or product. The reference to a product or service or the highlighting of a product or service is called advertising.

The advertisement is intended to encourage viewers of the poster to purchase the product or use the service. Such a viewer is referred to below as a consumer.

Other examples of well-known advertising media are monitors or illuminated screens. These are set up in train station buildings, for example. Advertising is preferably conveyed using moving images via monitors or illuminated screens.

In the following, an advertising medium is understood to mean any clearly defined device, the visible surface of which is used primarily to highlight or promote a product or service, i.e. to convey the advertising. The visible surface is understood to be the surface that the consumer regularly looks at first.

When looking at an advertising column, the consumer usually looks first at the outer surface of the column. The inner surface of an advertising column is therefore not a visible surface within the meaning of the invention. A monitor used to transmit advertising in a train station hall is always placed in such a way that consumers walking past regularly

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First, look at the glass pane illuminated by the monitor's picture tube and its frame. The side walls of the monitor are usually not directly in the field of vision of a passing consumer. These side walls therefore do not represent a visible surface within the meaning of the invention.

A billboard, an advertising column, a monitor or a screen are delimited in the above sense. They are regularly placed in commercial circulation in isolation from other products and are used independently of other products.

A single wall that is part of a house borders on several other walls. A wall of a house is not usually sold in isolation nor is it used independently of the other parts of the building. Such a wall is therefore not demarcated within the meaning of the invention. A street that leads into other streets is also not demarcated within the meaning of the invention due to its connection to other streets.

The disadvantage is that consumers have become accustomed to advertising media such as billboards or advertising columns due to their frequent use. This habituation means that consumers pay less attention to advertising columns or billboards. The success of an advertisement decreases accordingly.

It is therefore important for successful advertising to be conveyed through new advertising media or through a new use of familiar advertising media. The location and impact of the advertising are other decisive factors in whether a consumer's attention is caught.

An advertising medium should also be designed in such a way that one advertisement can be exchanged for another quickly and inexpensively.

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Advertising media should be placed in such a way that the visible surface of the advertising media almost inevitably comes into the consumer’s field of vision.

An advertising medium requires space. However, this space is very limited, especially in shopping streets, motorway service stations, train stations, airports and shopping centers. On the other hand, consumers who are in one of the aforementioned places are very willing to buy. It is therefore particularly advantageous to advertise in shopping streets, motorway service stations, train stations, airports and shopping centers.

The object of the invention is to create a space-saving advertising medium, which inevitably comes into the field of vision of a consumer and thereby attracts his attention in an improved manner.

The object of the invention is achieved by an advertising medium with the features of the main claim. Advantageous embodiments emerge from the dependent claims.

According to the main claim, an advertising medium is located in or on the floor. The floor is the surface on which a consumer walks. The visible surface of the advertising medium can be seen when the consumer looks at the corresponding floor.

A consumer must inevitably keep an eye on the ground when moving. Consequently, with the device according to the claim, the advertising will inevitably come into the consumer's field of vision.

The consumer is not used to seeing advertising on the floor. Therefore, the claimed device will be able to attract his attention regularly in an improved manner.

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Furthermore, no additional space is required or occupied. In shopping streets, i.e. streets where the ground floor is mainly occupied by shops, display cases or posters are regularly used as advertising media. These advertising media take up valuable space. A similar problem exists in particular in motorway service stations, train stations, airports and shopping centers. This is where the invention provides a solution. For example, display cases can be set into the floor to save space.

The advertising medium can be attached to the floor together with the advertisement, embedded or, for example, placed behind bars.

There is no need to restrict the use of specific materials. They can be rigid or flexible.

In an advantageous embodiment, a transparent surface, for example a transparent pane, separates the visible surface of the advertising medium from the consumer. The visible surface of the advertising medium is therefore covered and protected by a transparent surface.

The transparent surface or pane can be made of glass or plastic. By providing the surface or pane, the advertising medium and the advertisement are protected against dirt and moisture.

It is also possible to quickly and easily replace one advertisement with another. For example, if there is a poster under the window, it does not necessarily have to be stuck to the advertising medium. It is sufficient to place the poster on the advertising medium. Glue can be saved in this way and in this case represents a contribution to environmental protection.

In an advantageous embodiment, the surface or disc has knobs. Knobs are small elevations. Small means that the dimensions of the knobs in every spatial direction are many times smaller than the surface or disc. For example, the knobs are smaller than 5 cm in every spatial direction.

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The knobs ensure that the consumer can stand securely on the disc.

In a further advantageous embodiment, the transparent surface or pane has a transparent layer on the surface on which the consumer walks. This layer is particularly slip-resistant and/or scratch-resistant compared to the material from which the transparent surface or pane is made. It can also serve as an anti-reflective coating.

By providing a transparent layer, it is possible to separate functions. By separating the functions, a larger selection of materials is available in order to optimally meet the requirements.

The necessary stability is ensured, for example, by the material from which the transparent surface or pane is made. If, for example, a particularly non-slip material is only very partially transparent, this deficiency can be compensated for by providing a very thin layer on the transparent surface or pane.

In a further advantageous embodiment, the surface or disc is part of a shaft cover. This embodiment has the advantage that existing shafts, such as sewage shafts, can be used to place an advertising medium in the ground as required. This saves costs. The consumer will also be particularly surprised by an advertisement underneath a sewage shaft cover. Their attention will be correspondingly high.

In one embodiment of the invention, the advertising medium has a screw system in order to be able to attach and remove posters without any problem, for example. Alternatively, the advertising medium can have clips and is separated from the consumer by the transparent surface or pane. A poster can then be attached to the advertising medium using the clips.

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and can be easily removed again by loosening the clips. In comparison to attaching a poster to an advertising column, the replacement can be done quickly and in an environmentally friendly way. A poster made of cardboard or paper can be disposed of in an environmentally friendly way after removal, as it is not contaminated with glue.

In another design, clips used to attach posters are spring-loaded. The springs are pre-tensioned when a poster is attached with the clips. This ensures that the poster is held in the desired position. A cover can block the view of the clips to maintain an attractive appearance.

Alternatively, clamps can be connected to weights using chains or cords, for example. The chains or cords can run over a pulley. This allows the gravity acting on the weights to be converted into a pulling force such that the pulling force can, for example, hold posters taut in a desired position.

In another embodiment, the advertising medium is placed next to a step or traffic light. A consumer looks at the ground particularly closely when standing on a step and will notice the advertising more clearly. This placement is therefore advantageous.

The consumer usually has to wait in front of a traffic light. This placement is therefore also preferable for similar reasons.

In a further embodiment of the invention, the advertising medium is mounted so that it can rotate. The axis of rotation runs essentially parallel to the visible surface. By rotating the advertising medium, the visible surface is changed. It is thus possible to advertise different products or services on different visible surfaces of the same advertising medium, separately and repeatedly at different times. The outer surface of the

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The advertising medium then has the shape of a prism, for example. The axis of rotation then runs through the middle of the prism.

A monitor, a screen or foil illuminated from above or below, a rotating banner, a conveyor belt, a rolling system, a scanner, lighting elements of all kinds as well as means for generating laser light are examples of advertising media that are placed in the ground according to the invention.

In a further embodiment of the device, the advertising medium is coupled with, for example, pressure-sensitive sensors. When the advertising medium is stepped on or approached, an acoustic or optical signal is triggered by the pressure-sensitive sensors.

The signal can reproduce the advertisement directly or simply support it, for example through musical accompaniment or lighting effects.

This is a particularly good way to convey the advertising.

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Claims (8)

« « \*»m t » » t*' < »^» **«. Page 8 of 8 &bull;&bgr; *· ·;&diams; r ·■■·■ ·* Utility model claims 1. Advertising medium that is embedded in a floor or placed on the floor. 2. Advertising medium according to the preceding claim, in which the visible surface of the advertising medium is covered by a transparent surface, in particular by a pane. 3. Advertising medium according to one of the preceding claims, in which an advertising medium is arranged in a cover or as a cover of a shaft. 4. Advertising medium according to the preceding claim, in which the cover is a manhole cover. 5. Advertising medium according to one of the preceding claims, in which the transparent surface or pane has a transparent coating. 6. Advertising medium according to one of the preceding claims, in which the advertising medium is used adjacent to a step or traffic light. 7. Advertising medium according to one of the preceding claims, in which the advertising medium is coupled to at least one sensor that triggers an acoustic or optical signal. 8. Advertising medium according to the preceding claim, in which the sensor is pressure-sensitive. al. - Slami 12.06.9« -(icbnucbimuact.dJ. - 12.06.91