DE29613910U1 - Advertising media in the form of a paper strip that is printed on one side with advertisements - Google Patents

Advertising media in the form of a paper strip that is printed on one side with advertisements

Info

Publication number
DE29613910U1
DE29613910U1 DE29613910U DE29613910U DE29613910U1 DE 29613910 U1 DE29613910 U1 DE 29613910U1 DE 29613910 U DE29613910 U DE 29613910U DE 29613910 U DE29613910 U DE 29613910U DE 29613910 U1 DE29613910 U1 DE 29613910U1
Authority
DE
Germany
Prior art keywords
advertisements
printed
paper strip
advertising media
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
DE29613910U
Other languages
German (de)
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to DE29613910U priority Critical patent/DE29613910U1/en
Publication of DE29613910U1 publication Critical patent/DE29613910U1/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G5/00—Receipt-giving machines
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Credit Cards Or The Like (AREA)

Description

··· «ft· ( tt &igr;·&igr;« tt ····· «ft· ( tt &igr;·&igr;« tt ··

Matthew Watson 10435 Berlin, den 30. JuIi 1996Matthew Watson 10435 Berlin, 30 July 1996

Oderberger Str. 45
Tel. 448 32 04
Fax 448 32 10Oderberger Str. 45
Phone 448 32 04
Fax 448 32 10

BeschreibungDescription

Die Erfindung betrifft einen Werbeträger in Form eines Papierstreifens, der einseitig mit Werbeanzeigen bedruckt und auf einem Wickelkern aufgerollt ist, so daß die unbedruckte Seite zum Quittungsausdruck von Registrierkassen geeignet ist. Die Bemaßung des Papierstreifens und die benötigte Papierqualität sind dabei abhängig vom Fabrikat der verwendeten Registrierkassen.The invention relates to an advertising medium in the form of a paper strip that is printed on one side with advertisements and rolled up on a winding core so that the unprinted side is suitable for printing receipts from cash registers. The dimensions of the paper strip and the required paper quality depend on the make of the cash registers used.

Die Werbung ist bekanntermaßen ein wichtiger Faktor für den geschäftlichen Erfolg jeder Unternehmung. Ein maßgebliches Beurteilungskriterium für Werbemittel ist daher die Frage, wie und mit welchem Aufwand der angezielte Konsument erreicht wird. Untersuchungen zur Wirksamkeit von gedruckter Werbung kommen immer wieder zu dem Ergebnis, daß die Akzeptanz von bestimmten Werbeformen nach ihrer Einführung schnell abnimmt. Viele Menschen lehnen heute schon die bloße Kenntnisnahme von Werbeträgern wie beispielsweise Postwurfsendungen, Prospekten oder Handzetteln nicht zuletzt aus Umweltschutzgründen ab, indem sie die Entgegennahme verweigern.Advertising is known to be an important factor in the commercial success of any company. A key criterion for evaluating advertising media is therefore the question of how and with what effort the target consumer is reached. Studies on the effectiveness of printed advertising repeatedly come to the conclusion that the acceptance of certain forms of advertising quickly decreases after they are introduced. Many people today refuse to even acknowledge advertising media such as direct mail, brochures or leaflets, not least for environmental reasons, by refusing to accept them.

Die Erfindung versucht also, einen Werbeträger so zu gestalten, daß erThe invention therefore attempts to design an advertising medium in such a way that it

- schnell, einfach und kostengünstig verbreitet werden kann,- can be distributed quickly, easily and inexpensively,

- aufgrund eines akzeptierten Gebrauchswerte nicht sofort in den Papierkorb geworfen- not immediately thrown into the trash due to an accepted utility value

wird undwill and

- mit möglichst wenig Einsatz an zusätzlichem Papier hergestellt werden kann.
Diese Kriterien erfüllt die Verwendung des Werbeträgers als Kassenbon.- can be produced with as little use of additional paper as possible.
The use of the advertising medium as a receipt meets these criteria.

- Ein Kassenbon wird bei jedem Einkauf ausgehändigt, jeder Kunde des ausgebenden- A receipt is issued for each purchase, each customer of the issuing

Geschäfts ist Empfänger der Werbebotschaft.Business is the recipient of the advertising message.

- Für den Empfänger des Kassenbons ergibt sich, neben dem Nutzen als Quittung für- For the recipient of the receipt, in addition to the benefit as a receipt for

seinen Einkauf, bei entsprechender Ausgestaltung der aufgedruckten Werbeanzeigen, ein zusätzlicher Nutzen (Hinweise auf Sonderangebote, Vergünstigungen bei Vorlage des Bons etc.)his purchase, if the printed advertisements are designed accordingly, an additional benefit (information about special offers, discounts when presenting the receipt, etc.)

- Es wird kein zusätzlicher Papiereinsatz notwendig, da nur das Papier verwendet wird,- No additional paper insert is necessary, as only the paper is used,

das sowieso als Quittung ausgegeben werden muß.which has to be issued as a receipt anyway.

Claims (1)

Matthew Watson 10435 Berlin, den 30. JuIi 1996Matthew Watson 10435 Berlin, 30 July 1996 Oderberger Str. 45 Tel. 448 32 04 Fax 448 32 10Oderberger Str. 45 Tel. 448 32 04 Fax 448 32 10 SchutzansprücheProtection claims Werbeträger in Form eines Papierstreifens, der einseitig mit Werbeanzeigen bedruckt ist,Advertising medium in the form of a paper strip printed on one side with advertisements , dadurch gekennzeichnet,characterized, - daß er auf einem Wickelkern aufgerollt ist und- that it is rolled up on a winding core and - daß er von Registrierkassen zum Quittungsausdruck auf der unbedruckten Seite benutzt werden kann.- that it can be used by cash registers to print receipts on the unprinted side.
DE29613910U 1996-07-31 1996-07-31 Advertising media in the form of a paper strip that is printed on one side with advertisements Expired - Lifetime DE29613910U1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
DE29613910U DE29613910U1 (en) 1996-07-31 1996-07-31 Advertising media in the form of a paper strip that is printed on one side with advertisements

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
DE29613910U DE29613910U1 (en) 1996-07-31 1996-07-31 Advertising media in the form of a paper strip that is printed on one side with advertisements

Publications (1)

Publication Number Publication Date
DE29613910U1 true DE29613910U1 (en) 1996-10-02

Family

ID=8027697

Family Applications (1)

Application Number Title Priority Date Filing Date
DE29613910U Expired - Lifetime DE29613910U1 (en) 1996-07-31 1996-07-31 Advertising media in the form of a paper strip that is printed on one side with advertisements

Country Status (1)

Country Link
DE (1) DE29613910U1 (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998032114A1 (en) * 1997-01-20 1998-07-23 Admedia A/S Sales receipt for cash register etc.
WO2001050445A1 (en) * 1999-12-30 2001-07-12 Pitney Bowes Inc. Target advertising for an electronic transaction using a transaction processing center
WO2001050446A1 (en) * 1999-12-30 2001-07-12 Pitney Bowes Inc. Target advertising printed on an electronic transaction document

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998032114A1 (en) * 1997-01-20 1998-07-23 Admedia A/S Sales receipt for cash register etc.
WO2001050445A1 (en) * 1999-12-30 2001-07-12 Pitney Bowes Inc. Target advertising for an electronic transaction using a transaction processing center
WO2001050446A1 (en) * 1999-12-30 2001-07-12 Pitney Bowes Inc. Target advertising printed on an electronic transaction document

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Legal Events

Date Code Title Description
R207 Utility model specification

Effective date: 19961114

R150 Utility model maintained after payment of first maintenance fee after three years

Effective date: 20000523

R157 Lapse of ip right after 6 years

Effective date: 20030201