DE29604188U1 - System for determining the ratings of received programs - Google Patents
System for determining the ratings of received programsInfo
- Publication number
- DE29604188U1 DE29604188U1 DE29604188U DE29604188U DE29604188U1 DE 29604188 U1 DE29604188 U1 DE 29604188U1 DE 29604188 U DE29604188 U DE 29604188U DE 29604188 U DE29604188 U DE 29604188U DE 29604188 U1 DE29604188 U1 DE 29604188U1
- Authority
- DE
- Germany
- Prior art keywords
- determining
- data
- programs
- received
- audience ratings
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
- 230000005540 biological transmission Effects 0.000 claims description 8
- 238000005516 engineering process Methods 0.000 claims description 4
- 238000001514 detection method Methods 0.000 claims 1
- 238000000034 method Methods 0.000 description 5
- 230000015654 memory Effects 0.000 description 3
- 238000004886 process control Methods 0.000 description 2
- 244000309464 bull Species 0.000 description 1
- 238000013480 data collection Methods 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
- H04H60/40—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast time
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
- H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
- H04H60/44—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast stations
Landscapes
- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Circuits Of Receivers In General (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Description
• &ogr; *·•&ogr; *·
• ··
-1-Beschreibting-1-Description
System zur Einschaltquotenermittlung von empfangenen ProgrammenSystem for determining the audience ratings of received programs
Die technische Umsetzung der Funktionsweise, nämlich bestimmte Frequenzen zu erkennen und fiiir die weitere Bearbeitung digital abzuspeichern, ist mit heute bereits bekannten technischen Lösungen möglich.The technical implementation of the functionality, namely recognizing certain frequencies and storing them digitally for further processing, is possible with technical solutions already known today.
Bei den bisherigen Bemühungen, eine Einschaltquotenerfassung zu erreichen, installierte man etwa an 4000 Fernsehempfangs Geräten in geheim gehaltenen ausgewählten Haushalten Aufzeichnungsgeräte, die für die Einschaltquoten-Hochrechnung repräsentativ für die gesamte BRD herangezogen werden.In previous efforts to achieve a viewing figures recording, recording devices were installed on around 4,000 television receivers in selected, secret households, which are used to extrapolate the viewing figures as representative for the entire Federal Republic of Germany.
Die Aufzeichnungsmethode ist jedoch veraltet (siehe Patent-Nr. j?<F 2.%$ &ogr; 3 2 9&Lgr; ) und durch die begrenzte Anzahl der Geräte sehr ungenau.However, the recording method is outdated (see patent no. j?<F 2.%$ &ogr; 3 2 9&Lgr; ) and very inaccurate due to the limited number of devices.
Mein System zur Einschaltquotenermittlung von empfangenen Programmen kann nahezu an jedem Gerät angewandt werden ohne den Anwender mit umständlichen Verträgen oder Gerätschaften belästigen zu müssen. Außerdem ist die Datenerfassung nahezu vollständig möglich, bei geringem technischen Aufwand.My system for determining the viewing figures of received programs can be used on almost any device without having to bother the user with complicated contracts or equipment. In addition, almost complete data collection is possible with little technical effort.
Das System besteht aus mehreren Systemteilen:The system consists of several system parts:
einem Programm-Erkennungsteil,a program recognition part,
einem digitalen Speicher (z.B. RAM-Bausteine)a digital memory (e.g. RAM modules)
einem Teil für die Datenübertragunga part for data transmission
einer CPU für die Rechenprozessea CPU for the computing processes
einer unabhängigen Stromversorgungan independent power supply
einer internen System-Zeit-Uhran internal system time clock
einer oder mehreren festen oder Flash-Speicher für die Prozessteuerdaten (Programm)one or more fixed or flash memories for the process control data (program)
einem analog / digital Umwandler ( Dfe 2 ^fS" st 6 73<>) an analog / digital converter ( Dfe 2 ^fS" st 6 73<>)
Der Fernsehzuschauer oder Radiohörer empfängt den ganzen Tag über seine Programme. Das
Programmerkennungsteil, dessen Arbeitsweise je nach Stand und Art der Programmübertragungs
technik so gewählt ist, daß es die einzelnen Sender identifizieren kann (z.B. durch die momentan
bereits vorhandenen Sendeprogrammcodes der einzelnen Programme, oder durch die bereits
erfundene Frequenzfilter-Technik, siehe DE 94 15 671 oder DE 91 02 074) trägt dazu bei, daß
die verschiedenen empfangenen Programme erkannt werden. Diese Information wird zusammen
mit der auf die Sekunde genauen Empfangszeit und Empfangsdauer, wie von den Prozessteuerdaten
vorgegeben, im digitalen Speicher gespeichert.The television viewer or radio listener receives his programs throughout the day. The program recognition part, whose operation depends on the status and type of program transmission
technology is chosen so that it can identify the individual stations (eg by the currently existing broadcast program codes of the individual programs, or by the already invented frequency filter technology, see DE 94 15 671 or DE 91 02 074) helps to ensure that the various programs received are recognized. This information is stored in the digital memory together with the reception time and duration, accurate to the second, as specified by the process control data.
Werden analoge Signale empfangen, werden die relevanten analogen Daten zunächst in Digitale vom analog / digital Umwandler konvertiert.If analog signals are received, the relevant analog data is first converted into digital by the analog/digital converter.
Je nach Vorgabe, kann man nun diese gesammelten Daten regelmäßig an dem Empfänger versenden. Als Übertragungsmedium bietet sich hier an,Depending on the requirements, you can now regularly send this collected data to the recipient. The transmission medium here is
a) die digitale Funkübermittlung.
Bei dieser Methode werden von Netzwerkbetreibern wie z. B. Mannesmann oder Telekom zua) digital radio transmission.
This method uses network operators such as Mannesmann or Telekom to
-2--2-
bestimmten Zeiten, etwa von 2 bis 4 Uhr früh, Frequenzbereiche angemietet, die dann als Übertragunsbereiche genutzt werden. Das digitale Telefonieren im D-Netz wäre hier als Funktionsbeispiel zu nennen. Die Empfänger der Daten sind Rechenzentralen, in denen die Einschaltquoten dann letztendlich zu brauchbaren Statistiken verarbeitet werden.At certain times, such as 2 a.m. to 4 a.m., frequency ranges are rented, which are then used as transmission ranges. Digital telephony in the D network is an example of how this works. The recipients of the data are data centers, in which the viewing figures are then ultimately processed into useful statistics.
b) die digitale Datenübermittlung über die Festnetze.b) digital data transmission via fixed networks.
In dieser Ausführung beinhaltet das Sendegerät statt des Funksenders ein Modem, das mit dem Festnetz verbunden ist.In this version, the transmitter contains a modem that is connected to the landline network instead of the radio transmitter.
Der im Schutzanspruch 1 angegebenen Erfindung liegt das Problem zugrunde,The invention specified in claim 1 is based on the problem
1. daß mit herkömmlichen Geräten zur Einschaltquotenermittlung von empfangenen Programmen 1. that with conventional devices for determining the audience ratings of received programs
die Ermittlung nur durch Hochrechnung von einer kleinen Anzahl an vorhandenen Aufzeichnungsgeräten geschieht. Diese Geräte sind extra von Monteuren anzuschließen und sind außerdem zu teuer in der Verwaltung und Anschaffung. Mit dieser Methode läßt sich der gesamte Markt nicht ausrüsten und schon gar nicht exakt auswerten. Da diese Quoten als Berechnungsgrundlage für die Preise der Werbesendungen dienen, müssen die Daten möglichst schnell und kostengünstig verfügbar sein.the determination is only made by extrapolating from a small number of existing recording devices. These devices have to be connected by technicians and are also too expensive to manage and purchase. The entire market cannot be equipped with this method, let alone evaluated precisely. Since these quotas serve as the basis for calculating the prices of advertising mail, the data must be available as quickly and inexpensively as possible.
2. daß bei der Lösung von Problem 1 dabei bereits auf dem Markt befindliche Empfangsgeräte in einfacher Weise umgerüstet werden können und Neugeräte möglichst kostengünstig und rationell ausgestattet werden können.2. that in solving problem 1, receivers already on the market can be easily converted and new devices can be equipped as cost-effectively and efficiently as possible.
Diese Probleme werden durch die im Schutzanspruch 1 aufgeführten Merkmale gelöst. Zu Problem 1 durch eine Flächen deckende Installation des beschriebenen System zur Einschaltquotenermittlung von empfangenen Programmen. Eine vorhandene, einheitliche Infrastruktur muß aus kostengründen als Übertragungsmedium genutzt werden. Dabei bietet sich das Flächen deckende Funknetz der Funktelefonbetreiber oder das momentan Telekom eigene Festnetz besonders an. An (Daten)verkehrsruhigen Zeiten kann ein bestimmter Frequenzbereich der Netze angemietet werden, um die an den Empfangsgeräten ermittelten Einschalt Informationen zu übertragen.. Die Auswertung und Aufbereitung der Daten (Einschaltquoten) geschieht in Rechenzentren. These problems are solved by the features listed in claim 1. For problem 1, by installing the described system for determining the viewing figures of received programs across the entire area. An existing, uniform infrastructure must be used as a transmission medium for cost reasons. The area-wide radio network of the mobile phone operators or Telekom's own landline network are particularly suitable for this. At times when there is little traffic (data), a certain frequency range of the networks can be rented in order to transmit the switching-on information determined on the receiving devices. The data (viewing figures) are evaluated and processed in data centers.
zu Problem 2 durch eine Bauweise als Nachrüstgerät, das sich mit wenig Zeit- und Materialaufwand einbauen läßt, sowie in Hersteller angepaßter Modulbauweise, so daß jeder Hersteller von Empfangsgeräten diese rationell in die laufenden Serie integrieren kann. Die äußere Form der Anbauteile, sowie die gewählte Art der Programmsprachen der Steuerprozessdaten können dem jeweiligen Stand der Technik angepaßt werden, und beeinflussen die Erfindung als solche in keinster Weise. Die technische Umsetzung zur Erkennung der Frequenzen, kann eben so variabel gewählt werden, je nach Notwendigkeit und Stand der Technik, ohne daß dies Einfluß auf die Erfindung als solche hatto problem 2 by a design as a retrofit device that can be installed with little time and material expenditure, as well as a modular design adapted to the manufacturer, so that every manufacturer of receiver devices can efficiently integrate them into the current series. The external shape of the add-on parts, as well as the type of program language selected for the control process data, can be adapted to the current state of the art and do not affect the invention as such in any way. The technical implementation for detecting the frequencies can also be chosen variably, depending on the need and state of the art, without this having an influence on the invention as such.
Claims (3)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| DE29604188U DE29604188U1 (en) | 1996-03-06 | 1996-03-06 | System for determining the ratings of received programs |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| DE29604188U DE29604188U1 (en) | 1996-03-06 | 1996-03-06 | System for determining the ratings of received programs |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| DE29604188U1 true DE29604188U1 (en) | 1996-05-23 |
Family
ID=8020649
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| DE29604188U Expired - Lifetime DE29604188U1 (en) | 1996-03-06 | 1996-03-06 | System for determining the ratings of received programs |
Country Status (1)
| Country | Link |
|---|---|
| DE (1) | DE29604188U1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP1385286A2 (en) * | 2002-07-19 | 2004-01-28 | Fuchs Elektronik GmbH | Data transmission via a wireless service of a telecommunication provider for determing viewing and listening habits of broadcast users |
-
1996
- 1996-03-06 DE DE29604188U patent/DE29604188U1/en not_active Expired - Lifetime
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP1385286A2 (en) * | 2002-07-19 | 2004-01-28 | Fuchs Elektronik GmbH | Data transmission via a wireless service of a telecommunication provider for determing viewing and listening habits of broadcast users |
| DE10232866A1 (en) * | 2002-07-19 | 2004-02-19 | Fuchs Elektronik Gmbh | Event data transmission, in particular to record the viewing and listening habits of broadcasters |
| EP1385286A3 (en) * | 2002-07-19 | 2005-05-11 | Fuchs Elektronik GmbH | Data transmission via a wireless service of a telecommunication provider for determing viewing and listening habits of broadcast users |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| R086 | Non-binding declaration of licensing interest | ||
| R207 | Utility model specification |
Effective date: 19960704 |
|
| R156 | Lapse of ip right after 3 years |
Effective date: 20000101 |