DE1959022U - ADVERTISING INSERT. - Google Patents

Description

Friedrich Meis, Hiltrup b. Münster, Schlesienstr. 38

"Advertising insert"

The innovation concerns an advertising insert, for example the Reading circles or other magazines enclosed and advertises a specific item or a specific company.

Such supplements usually consist of two sheets of paper folded over one another, with reply cards in the lower sheet or order cards are designed to be easily separable by weakening lines. The two folded on top of each other Sheets are usually of the same size, so that it is often overlooked at all that the insert consists of two And that there are reply cards on the second hand,

2 -

furthermore, if the courted the first page of the Sheet does not respond, this rarely opens the second page, so that the advertising sheet is useless.

The reply or order cards arranged in the advertising leaflet are also defined in this advertising leaflet by perforation lines, so that easy separation is possible should be.

Finally, it is also known to use three-part advertising leaflets, in which the third sheet is fixed to the second sheet and is now folded between the first and second sheet will. Such advertising leaflets have the disadvantage that too much effort and time are required to open them is, so that such advertising material often does not appeal to the customer.

The innovation is based on the task of creating an advertising leaflet or to create an advertising insert that 's made in the usual way consists of two sheets of paper folded over one another, the reply cards being incorporated into the second sheet. According to the In contrast to the previously known devices, however, it is proposed that the lower sheet be in its sheet width is larger than the top sheet and below the top

The sheet protrudes to the right, i.e. in the direction of the sheet width. This ensures that, even if the picture is on the first Page or the advertising slogan that is printed on the first page does not appeal to the person being sought, he is still irritated, to open the sheet, as the lower sheet protrudes at the edge and it can be seen for him that there is a second sheet prompts the customer to open the advertising insert completely. ·

Separating the individual reply cards, especially if
these cards have a relatively long format
for clumsy people - even though a perforation is provided - still difficult and the innovation is still based on the task of facilitating this separation process in order to make it easier for the people to respond to such an advertising card and thereby to achieve a better advertising effect. This goal is achieved in that the individual advertising cards are separated from one another by cutting lines in the direction of the width of the sheet, so in contrast to the
hitherto known devices do not have a perforation line in this direction, but are the individual cards
independent of each other in this direction, on the other
On the other side, however, they are connected to the rest of the sheet on their narrow side by a perforation line, so that there is a firm hold here

which guarantees that the cards will be sent, when transporting or delivering the magazines or reading circles are not lost.

It can be seen that the new advertising insert a better design is created that attracts the attention of the Attracts the courted better and the certain moments of inertia in the courted, which are brought about by the fact that he has to tear open long perforation lines, turns it off, and thus brings about a better advertising effect.

Further advantages and features of the new facility emerge from the following description on the basis of the drawing, the purely schematically a plan view and a side view of the new insert shows.

In the drawing, 1 denotes the front, upper sheet and with 2 the sheet below, which can be clearly seen from a sectional side view, that these two leaves are connected at 3, i.e. here is a folding edge and the two sheets are unfolded from one part. The lower sheet 2 is clearly above the upper sheet 1, so that the one on the right in the drawing recognizable edge is formed, which can and should now be designed in advertising so that it induces the courted to open the page, even if he does not like the first page - the visible page - on page T.

It can also be seen from the drawing that the individual reply cards 4 by regular cuts, from which one is denoted by 5 are separated from each other, while these reply cards 4 are still attached to the remaining sheet by the Hang the perforation line 6 indicated by dash-dotted lines. This guarantees the required hold of the inheritance cards, on the other hand, allows easy detachment of the reply cards.

Protection claims

Claims (2)

ΪΑ. 053 638 * 01/28/67 Protection claims: ·; 1. Bound inserts made of two sheets folded on top of each other, where in the lower sheet reply cards are easily detachable by weakening lines, characterized in that, that the lower sheet (s) in. its sheet width larger than the top sheet (i) and below the top Sheet (1) protrudes to the right. 2. Bound inserts with easily detachable by weakening lines trained reply or advertising cards, characterized in that the individual cards in the direction of the sheet width are separated from each other by cutting lines and on their narrow side by a perforation line with the remaining sheet are connected.