DE1511290A1 - Colored printing paper for newspapers, magazines and books - Google Patents

Description

Dr. Img. .Erich JSc:.
4? Food-hairstyle

Ehreaau · 29 June 6, 1966

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Patent application! Colored · »printing paper for newspapers, Magazines and books.

The human eye is designed to see in color. White is not a color. A · surface · appears white _} when the incident normal light is reflected into the eye. The cones in the organ of vision can only convert and evaluate this colorless white light through a complicated, very energy-consuming process. As a result, the entire visual apparatus is overused and fatigued quickly. White has a boring, tiring and numbing effect. In a white environment and when dealing with white objects, a latent discomfort arises, which initially remains unconscious. According to the latest findings in color psychology, a permanent lack of color leads to disorders of cell functions. Not only does damage occur in the visual apparatus, but also disturbances in the autonomic nervous system. It can now be explained why people in colorless, monotonous surroundings lose all incentive and tend to tire quickly. In such an environment, more passive people suffer psychological damage and their productivity drops sharply. Since the human being, however, is an eye-being that perceives and registers most of the environmental impressions through the organ of vision, biologically beneficial vision is of decisive importance. The harmfulness and difficulty of seeing in black and white is revealed when reading for a long time or watching television. The eye gets tired and forces the body to switch off, to close the eyelids in order to avoid excessive strain. A violent counteraction to this natural defense of the visual organ by Nikctin, caffeine, Teein and medication can very quickly lead to eye damage and vegetative disorders.

Architects and color psychologists use this knowledge to align apartments and workplaces to an increasing extent in human-friendly coloring to the well-being of the keeper respectively. of the worker and his productivity to increase. They lead people out of the "arctic environment" of white walls, ceilings, furniture, machines and light sources in a comfortable and bearable environment.

From time immemorial until today we have taken it for granted, without criticism, to read in black and white. We continue to suffer before the sharp, tiring, colorless contrasts that are harmful to the eyes. We have eye pain, headache, quick fatigue, accept reduced absorption capacity and harmful substances and the associated organic-biological and economic damage.

In order to put an end to this unacceptable situation, the printing of newspapers and magazines is used according to the invention and books on colored paper, which is beneficial to the human eye, facilitates and promotes rope. The receptivity is increased because the fatigue of the visual apparatus is delayed significantly.

909830/0438 BATH ORIGINAL

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Ea is known to offer colored stationery to meet certain to serve fashion-related and emotional flavors. The letter writer cultivates his taste with it and express his feelings. Business letters, on the other hand, are written on white paper. The whiter and smoother that Paper, the better its assessment! Unfortunately, it is all the more harmful to the eye. Is is also common to prospectus, Insert advertisements, inserts and notices in magazines printed on colored paper. Usually but here the color serves to highlight the individual leaves, which is why they are usually kept in bright, striking colors. This coloring comes from the idea of invention out of the question. There are therefore neither newspapers nor books that are consistently on colored paper accordingly the idea of invention are printed · This idea is so far unknown in its execution and effect.

Newsprint and printing paper for books are pale for this purpose according to the invention in a pleasant-looking pale Colored colors. You can see these delicate pastel colors under Circumstances even vary depending on the climate, season and region. & old shades (refreshing) are between green-blue-violet, warm colors between yellow-brown-red (stimulating). Preferably one becomes pale, stimulating, easy on the eye, biologically digestible Color shades (preferably yellow and red) choose. As is well known, blue tints cause the feeling of the surrounding cold and induce the skin to feel accordingly Reaction that spreads throughout the body.

According to the invention, this color-tinted printing paper is also used normal printing ink or printed with matching contrasting colors, which in turn are more biologically beneficial to the eye are, as the reflectionless Iwarz.

The result of the invention is that over time, printing paper that has not been colored can no longer be used, unless this is the case for the stark highlighting of individual leaves, as is already done with other bright colors. You can get this color toned Now read writings in bright light and strong sunlight without difficulty, without color filter glasses, without watery ones Eyes to get. It must be noted that sunglasses also have disadvantages for the eye. So the invention will bring an increase in performance for the eye and for the receptivity of the reader, what must be of great economic importance. In addition, the damage to the eyes decreases, i.e. the good eyesight remains get longer.

- Claims 909830/0438

Claims (2)

"■■ - * - patent claim · * 1. Distribution and use * Spiers for printing Newspapers, magazines and BaoESra, characterized da ·· dae printing paper or other given- " if the synthetic film to be printed with colors, preferably in pale shades, is eye-pleasing colored for biological vision and black or with corresponding contrasting colors is printed. 2. The method according to claim 1, characterized in that that the hue depends on the climate, region and season is taken from the biologically beneficial color scale, namely from the warm color scale yellow to red with cooler Elinaten, or from the cold Color scale green to purple in hot climates or from transitions between the two color scales. 9098 30/0438