DE102022101989A1 - Process for contactless customer advice and product or service acquisition - Google Patents

Abstract

The invention, which relates to a method for providing customers with contactless advice and for purchasing products or services, is based on the task of specifying a solution that enables a customer to be informed easily and specifically about the products and/or services offered by a provider and the customer a purchase of the products and/or services offered by a provider is supported. This object is achieved in that a partner of the provider (11) provides information (3) and/or images (4) to which a personalized QR code (5) is assigned, that this personalized QR code (5 ) information can be called up and reproduced by the customer (13) and/or that products or services can be purchased by the customer from the provider using this personalized QR code (5).

Description

The invention relates to a method for providing customers with contactless advice and for purchasing products and/or services, in which information and/or images of products or services that can be purchased from a provider are provided at representative locations.

Such representative, publicly accessible places can be, for example, shops, shop windows or waiting areas. A so-called presenter, such as an advertising display or a cardboard model, can also be used, which can be set up at any location and which, in addition to information and/or illustrations, can also have recording options for prospectus material or samples. This brochure material or the samples can be taken by interested customers.

Purchasable products can be, for example, products such as drugstore goods, medical products, pharmaceutical products and others. Services can include, for example, medical services such as skin measurements, blood pressure measurements or tests for diabetes or a coronavirus. A restriction to such products or services is not intended.

A provider is understood to mean, for example, a company that makes products and/or services available to customers, for example.

A word, a group of words or a sentence, for example, which each describe a product or service, is understood as a reference.

Images can, for example, represent the product or the service to be provided, such as a skin measurement, a blood pressure measurement or a massage.

Customers are understood to be consumers who can purchase offered products or use offered services.

B2B and B2C primarily refer to legal commercial relationships. B2B (Business to Business) refers to the commercial relationship between at least two entrepreneurs or dealers, who are also referred to here as providers of a product or service. In one example, this can be a commercial relationship between the company FROXIMUN AG or its FROXIMUN medical product consultants as product provider and the FROXIMUN specialist retail partners as resellers.

B2C (Business to Consumer) refers to the commercial relationship between a company or retailer and an end consumer. In one example, a trading relationship between a specialist trading partner such as a pharmacy, a health food store, a therapist, which are referred to here as the supplier's partner, and a patient, user or customer.

The nature of the consulting and sales talks between B2B (business-to-business) and B2C (business-to-consumer) has changed significantly in 2020 as well. The reasons for this are the rapid advance of new communication options, the changed view of companies on efficiency and effectiveness in sales advice and finally, due to the pandemic situation of national importance, measures imposed such as wearing masks, closing shops, banning visitors sales consultants and other serious restrictions.

• • Die natürlichen Medizinprodukte aus dem Hause FROXIMUN (Anbieter) werden beispielsweise über Apotheken, Reformhäuser sowie Fachhandelspartner beziehungsweise Partner für den Anwender beziehungsweise Kunden zur Verfügung gestellt.
• • Die sogenannten Fachhandelspartner beziehungsweise Partner kaufen die Produkte bei der FROXIMUN AG beispielsweise zu einem reduzierten Apothekeneinkaufspreis (AEP) beziehungsweise nach einer einheitlichen Staffelpreisliste ein.
• • Die Fachhandelspartner beziehungsweise Partner verkaufen oder verordnen dem Anwender beziehungsweise Kunden die Produkte im Ladengeschäft, in der Praxis oder über ihren Online-Shop. Im Ladengeschäft beziehungsweise in der Praxis führt der Fachhändler zu diesem Zweck ein Verkaufs- oder Beratungsgespräch mit dem Kunden durch. Der Gewinn für den Handel entsteht durch die Differenz zwischen dem Einkaufspreis und dem Verkaufspreis.

The current state of the art is to be explained here using the example of the company FROXIMUN with its standard distribution system:

• • The natural medical products from FROXIMUN (supplier) are made available to the user or customer, for example, via pharmacies, health food stores and specialist trade partners or partners.
• • The so-called specialist trade partners or partners buy the products from FROXIMUN AG, for example, at a reduced pharmacy purchase price (AEP) or according to a standardized graduated price list.
• • The specialist trade partners or partners sell or prescribe the products to the user or customer in the shop, in the practice or via their online shop. For this purpose, the specialist retailer conducts a sales or consultation meeting with the customer in the shop or in the practice. The profit for the trade arises from the difference between the purchase price and the selling price.

With this currently common, currently still current system, the consumer, i.e. customer, must necessarily be personally advised or served by the seller. For the reference to the owner's pharmacy online shop, the consumer must first independently work out the most important product information online or receive it in the form of a pro product flyers in the pharmacy, for example by means of a presenter.

There is therefore a need for an improved advice and sales system that informs the customer about the products and/or services on offer in a targeted and comprehensive manner, and this can also be done without direct contact with a seller, for example when shops are closed, contact bans or similar restrictive measures are taken target.

The object of the invention is to provide a method for providing contactless advice to customers and for purchasing products or services, with which a customer can be informed easily and specifically about the products and/or services offered by a provider and the customer when purchasing the products offered and/or services of a provider is supported.

In addition, an allocation of sales to partners of a provider should be simplified for the products and/or services sold.

Likewise, for the products and/or services sold, a revenue share for the partners of a provider should be simplified or automated.

The object is achieved by a method with the features according to patent claim 1 of the independent patent claims. Further developments are specified in the dependent patent claims.

It is intended that the information and/or images provided be provided with a so-called personalized QR code or that this be placed in the immediate vicinity of the information and/or images so that the QR code clearly corresponds to an information and/or an image can be assigned. The notices, the images and the associated personalized QR codes are arranged on a product presentation board.

Provision is made for arranging such product presentation boards, for example in shop windows, on interactive posters or on presenters or advertising displays. Places where such product presentation boards are placed are shop window areas, waiting rooms and presentation rooms and others that can be reached by potential customers.

An interactive poster is a printed poster of variable size with a personalized QR code.

A personalized QR code means that this code contains the personal data of a product partner for current customer assignment and later revenue sharing.

The personalized QR code scanned by a potential customer using his smartphone or tablet, for example, makes it possible on the one hand to provide this potential customer with digital information about the reference and/or image, which can be downloaded, for example, as an audio or video file to the smartphone or tablet of the user. In this way, customer advice or a product presentation takes place with the aim of informing and advising the potential customer. The aim of this consultation is also to enable the potential customer to find a suitable and desired product from a supplier or a service from a supplier that is suitable for him.

On the other hand, after scanning the personalized QR code, the potential customer can purchase a product from a suitable provider or book a service, for example in the form of an appointment.

The method according to the invention is a digital marketing system which is made available, for example, to specialist retail partners or partners with the currently applicable legal commercial requirements.

• • Apotheken, Reformhäuser,
• • Kliniken, Privatpraxen,
• • Gesundheitsberatende und -fördernde Unternehmen mit ordentlicher Gewerbeanmeldung oder
• • FMB-Strukturen (FROXIMUN-Medizinprodukt-Berater)

Examples of such partners are:

• • pharmacies, health food stores,
• • clinics, private practices,
• • Health-advising and health-promoting companies with proper business registration or
• • FMB structures (FROXIMUN medical device consultant)

It is also intended that the personalized QR codes used will be used to allocate sales to the corresponding partners or shops that have provided the customer with the information and/or images of acquirable products or services. For this purpose, the personalized QR codes contain corresponding information, for example about which partner or in which shop these instructions and/or images can be scanned by a customer. Thus, a connection can be made both between the location of the scanned personalized QR code and the information retrieved via this personalized QR code and between between the location of the scanned personalized QR code and a purchased product or a purchased or booked service. This information, which is also stored in a suitable form in a database, for example, can be used to allocate sales to the relevant partners or businesses.

In an alternative case, in which the personalized QR code does not contain any information about which partner or in which shop the information and/or images could be scanned by a customer, an identification number (ID) contained in the QR code can Connection to the corresponding partner can be established. Information about the assignment of such an identification number to a corresponding partner is stored, for example, in a central database of an EDP system controlling the method according to the invention, or in a special assignment module. Such an assignment module contains, for example, a table in which identification numbers are stored with their assigned partners of the provider.

In addition to a sales allocation, the personalized QR codes are also used to allocate revenue shares. Since the personalized QR code contains corresponding information about the partner from whom the customer scanned the personalized QR code and purchased products and/or services, it is also possible to allocate revenue shares for the products or services purchased by the customer to the partners of the providers. Allocation via the centrally stored identification numbers can also be carried out when allocating revenue shares.

It is planned to directly link the customer sales, which have been personalized using the personalized QR codes, to an overview and billing portal (FX Sales) developed for this purpose for the respective partner or specialist retail partner and/or the provider's medical product consultant. The respective partner of the provider thus receives information about his assigned sales, which were generated, for example, by means of a product presentation board placed in the partner's shop window or by means of a presenter set up in the partner's sales room. For this purpose, the provider operates a central data processing system, for example, on which the method according to the invention is processed, via which the product or service information that can be called up using the personalized QR codes is retrieved and via which the corresponding products are sold online.

Information is also stored on such a central data processing system that makes it possible to assign the personalized QR code to a special partner of the provider.

Such a central data processing system also includes a billing portal or a sales module, by means of which personalized customer sales are recorded separately for each partner of the provider. Such partners can be a specialist trade partner, such as pharmacies, health food stores, clinics, private practices, therapists, health-advising and health-promoting companies, medical product consultants and so on.

It is also envisaged that such a central data processing system according to the personalized recorded customer sales for each partner of the provider, a share of sales to each set rules or conditions, for example, by means of a sales module. These regulations or conditions are stored in the central data processing system on a partner-specific basis.

In addition, such a central data processing system can be used, for example, to fully automatically collect payments and deliver the goods to the customer and bill the specialist retailer such as a pharmacy for the provider's partners. This system also provides information such as billing data for each article for the respective partner of the provider online on a daily basis using a corresponding evaluation and billing tool and can therefore be accessed online by the partners.

The process for contactless customer advice and product purchases combines a number of currently available technical and communicative options in a meaningful way and generates an efficient sales and remuneration system that is adapted to the current options.

• 1: ein Schaufenster mit einer Produktpräsentationstafel,
• 2: einen Presenter mit einer Produktpräsentationstafel und
• 3: eine Prinzipdarstellung von Komponenten des Verfahrens zur kontaktlosen Beratung von Kunden und zum Produkt- oder Leistungserwerb.

Further details, features and advantages of embodiments of the invention result from the following description of exemplary embodiments with reference to the associated drawings. Show it:

• 1 : a shop window with a product presentation board,
• 2 : a presenter with a product presentation board and
• 3 : a schematic representation of the components of the process for contactless customer advice and for the purchase of products or services.

In one embodiment, interactive posters or roll-up displays are available for customers 13, for example inside or outside a shop window system of a pharmacy or another specialist retail store, as well as for customers 13 in waiting and entrance areas. These funds placed with a partner of the provider 11 are provided with personalized QR codes 5, so that the user or customer 13 can, for example, text, image, audio and/or video information about a product or service, for example with his smartphone Scanning the personalized QR code 5 can retrieve.

Likewise, the customer 13 has personalized access via the personalized QR code 5 for direct purchases from corresponding providers 11 such as the platform FROXIMUN24.de, so that product information can be obtained easily, if desired, even in the waiting area of a shop or practice and purchases can be made. This option includes both purchasing products from a provider 11 and booking services from a provider 11.

the 1 shows a shop window 1 with a product presentation board 2. This product presentation board 2 is placed in any area of the shop window 1, in which usual shop window displays 6 are only indicated. The product presentation panel 2 includes notes 3 and , which, for example, show products or refer to services. Such references 3 are, for example, a product designation or a text on a product such as a medication or on an offered line such as a blood pressure measurement.

Like in the 1 is shown, for example, to the right of a note 4 and / or a a personalized QR code 5 arranged. Thus, a fixed assignment of the personalized QR code 5 to a note 3 or a for one in the 1 customers 13 not shown given.

The customer 13 can use his smartphone or tablet, for example, to send the personalized QR code 5 to an item of interest to him in the associated scan the product shown. In this way, further digital information about the product is made available to the customer 13 .

In this way, the customer 13 is also provided with information about the purchase of this product, for example by the customer 13 being able to access an online shop of the provider 11 via a selectable button or a link, which offers the desired product. The customer 13 can thus purchase the product that interests him online in the usual way.

In the 2 a presenter 7 is shown with a product presentation board 2, which is also referred to as an advertising display or cardboard model. This presenter 7 can, for example, have an area for the product presentation board 2 and an area with a symbolized customer advisor, as shown in the left part of the 2 is shown indicated. The right part of 2 shows the product presentation board 2 of the presenter 7 in an enlarged view.

The product presentation board 2 has instructions 8 for the customer 13 in an upper area. The customer 13 can see from these instructions 8, for example, that he can use his smartphone to scan the personalized QR codes 5 shown below in order to obtain digital information about the associated or the associated notes 3. This information can be a sound file, for example, which the customer can play on his smartphone 13, where he information or recommendations, for example, one in one product shown.

In an area below instruction 8, for example, six lines are grouped one each of the product, a note 3 such as a name and a short description and an associated personalized QR code 5 are arranged, which can be selected and scanned by the customer 13 to get further information or recommendations and/or to buy the product online.

In a further embodiment of such a presenter 7, in addition to a reference 3, a or a personalized QR code 5 also a button for a respective sound output can be arranged, which is in the 2 is not shown. The customer 13 can use this sound output to receive brief information about the associated product and thus carry out a pre-selection in order to decide which personalized QR code 5 he would like to scan in order to obtain detailed information about a product and/or to buy the product online .

The Presenter 7 as in the example 2 designed as a moderator model, is placed in a place predestined for this by a partner or specialist dealer of the provider 11 in his sales room. For example, it has a printed front and a printed back. The Presenter 7 can also be integrated directly into the shop window area. Personalized QR codes 5 for scanning can be located on both sides. Thus, for example, the side facing the salesroom can be reached by a customer 13 during opening hours. This page may also have the buttons for each selectable sound output. The side of the presenter 7 facing away from the salesroom can be reached by a customer 13 through the shop window both during and outside of opening hours.

Such a presenter 7 can also have a shelf or compartments for holding brochures, which can be taken by a customer 13 . These prospectuses are designed, for example, in the form of a product presentation board 2 and, in addition to notes 3 and also the personalized QR codes 5 to be scanned by the customer 13.

After a digital consultation, for example by means of a presenter 7, the customer 13 can buy the desired products right there in the shop or in the consultation center. In this case, the seller of the trading or consulting facility is relieved, since a comprehensive product consultation with a purchase recommendation has already been carried out. Alternatively, the customer 13 can also buy the products online or book the service online, with the corresponding partner being assigned these sales generated by the presenter 7 set up in his sales room.

In the 3 a schematic representation of components of the method for contactless advice to customers 13 and for the purchase of products or services is shown.

The method according to the invention runs, for example, on a central data processing system 9 with a central database 10 . A provider 11 who offers products and/or services is assigned to the data processing system 9 .

An information system 12 is also assigned to the data processing system 9, which stores information about products and/or services as a text, audio, video or image file.

The data processing system 9 is assigned several product presentation boards 2, which can be implemented in various forms such as presenters, interactive posters, notices in shop windows or flyers. About these product presentation boards 2 with their references 3, and personalized QR codes 5, the customers 13 can access the data processing system 9 and receive the information from the information system 12.

The data processing system 9 is also assigned an assignment model 14 which contains information for assigning the personalized QR code 5 to partners of the provider 11 .

Furthermore, a sales module 15 is assigned to the data processing system 9, via which sales are assigned to the partners of the provider 11.

In addition, the data processing system 9 is assigned a commission module 16 via which commissions are assigned to the partners of the provider 11 .

Reference List

1

Store window

2

product presentation board

3

a notice

4

Illustration

5

personalized QR code

6

window displays

7

Presenter / advertising stand / cardboard model

8th

Instructions

9

central data processing system

10

Database

11

Offerer

12

information system

13

customer

14

mapping module

15

revenue module

16

commission module

Claims (8)

Method for contactless advice to customers (13) and for the purchase of products and/or services, in which references (3) and/or images (4) of acquirable products or services from a provider (11) are provided at representative locations, characterized in that that a partner of the provider (11) provides information (3) and/or images (4) to which a personalized QR code (5) is assigned, that the customer (13 ) Information can be called up and reproduced and/or that products or services can be purchased by the customer from the provider using this personalized QR code (5). procedure after claim 1 , characterized in that the information (3) and / or images (4) and the personalized QR code (5) are provided on a product presentation board (2). procedure after claim 1 or 2 , characterized in that sales are allocated to partners of the provider (11) via the personalized QR code (5). Procedure according to one of Claims 1 until 3 , characterized in that the personalized QR code (5) is used to assign revenue shares for the provider's partners (11). Procedure according to one of Claims 1 until 4 , characterized in that the information retrieved via the personalized QR code (5) is text, images, audio files or video files. Procedure according to one of Claims 1 until 5 , characterized in that customers (13) can retrieve information by scanning the personalized QR code (5) using a smartphone or tablet. Procedure according to one of Claims 1 until 6 , characterized in that the personalized QR code (5) contains information for assigning the personalized QR code (5) to a specific partner of a provider (11) or that the assignment of the personalized QR code (5) to a specific partner by means of an identification number of the personalized QR code (5) and by means of assignment information stored in an assignment module (14). Procedure according to one of Claims 1 until 7 , characterized in that the personalized QR codes (5) are assigned to partners of the provider (11) and that these personalized QR codes (5) are accessed by a customer (13) and ordered or purchased products and services get saved.

Images