DE102015203017A1 - Method and device for advertising via social networks - Google Patents

Abstract

It is an object of the invention to operate personal advertising using electronically created social networks. The task is solved by a procedure for the implementation of advertising on electronically created social networks with the following steps: - a buyer who is a user of an electronically created social network, buys a product from a seller, - the buyer grants the seller access his electronically created social network through a graphically represented code, - the seller reads the code into a reader, - by means of the reader advertising in the form of a content to the electronically created social network of the buyer is transmitted, so that other users of electronically created social Network can receive the transmitted content. The object is further achieved by devices which enable a performance of the method.

Description

The invention relates to a method and devices for advertising via electronically created social networks.

Electronically created social networks are known under the brand names Facebook, StudieVz, Twitter, Whatsapp, google +, flickr and Xing. Electronically created networks are made possible by a provider who provides one or more databases together with software and computers or servers, hereafter referred to as a social network device.

An electronically created social network begins with the registration of a person. Usually this is a natural person. For a registration, personal data are transmitted electronically to a designated social network device such as first and last name, e-mail address, mobile phone number, password, gender and date of birth, alias, etc. A person who has registered will subsequently become a user called electronically created network. A registration results in a user profile stored in the database, referred to below as the profile. Such a profile is protected against unauthorized access by third parties.

Following registration, an electronically stored social network is created. An electronically stored social network comprises a group of persons consisting of other registered users who are called "friends" in the case of Facebook, for example. For this purpose, in the case of Facebook, a user sends a so-called friend request to another user. If such a friend request is accepted by the other user, the two registered users form an electronically stored social network, which is stored in the database (s) provided for this purpose. Such an electronically stored social network then comprises two members. The users or members of an electronically stored social network can then exchange content with each other in electronic form via one or more computers or servers provided for this purpose and, above all, also limited to the members of an electronically created network. For this purpose, texts, images, videos, voice messages, etc., hereinafter referred to as contents, on a suitable electronic device such. B. created a personal computer or mobile phone. From this electronic device, a content created for this purpose is transmitted to the designated social network device. Other members or users of the electronically created social network can receive or receive such content, such as by a personal computer or a mobile phone.

Electronically created social networks are often ad-supported. The publication US 2013191869 A discloses an advertising method in connection with electronically created social networks.

It is known, for example, to spread advertising via radio and television. This is disadvantageous in that the advertisement is often seen or heard by persons who are not a target group and are thus very unlikely to be interested in the advertised item, the advertised service or the advertised business operation.

It is therefore an aim of advertisers to restrict advertising to suitable target groups. It is therefore advantageous, for example in the case of youth fashion, to limit a corresponding advertisement to young people of the appropriate age in order to optimize the advertising expenditure in relation to the benefit. From the publication DE 2013204051 A1 An example of personal advertising is known which seeks to limit the transmission of advertising to those persons who are reasonably likely to be buyers. For this purpose, a computer program product and a computer program system are proposed with which content such as advertisements on a web page can be dynamically updated. Personal advertising is derived from user activity.

It is an object of the invention to operate personal advertising using electronically created social networks.

The object of the invention is achieved by a method having the features of claim 1 and by devices having the features of the subsidiary claims. Advantageous embodiments emerge from the subclaims.

• – ein Käufer, der Nutzer eines elektronisch erstellten sozialen Netzwerks ist, kauft bei einem Verkäufer ein Produkt,
• – der Käufer verschafft einen Zugang zu seinem elektronisch erstellten sozialen Netzwerks unter Verwendung eines grafisch dargestellten Codes,
• – der Code wird durch ein Lesegerät gelesen,
• – mittels des Lesegeräts wird Werbung in Form eines Inhalts an das elektronisch erstellte soziale Netzwerk des Käufers übermittelt, so dass weitere Nutzer des elektronisch erstellten sozialen Netzwerks den übermittelten Inhalt empfangen können.

The object is achieved according to claim 1 by a method for the implementation of advertising via electronically created social networks with the steps:

• A buyer who is a user of an electronically created social network buys a product from a seller,
• The buyer provides access to his electronically created social network using a graphically displayed code,
• The code is read by a reader,
• - By means of the reader advertising in the form of a content to the electronically created social network of the buyer is transmitted so that other users of the electronically created social network can receive the transmitted content.

In one embodiment, the code comprises the requisite data of the purchaser which enable transmission to the electronically created social network. The data basically includes access data such as user name and password for the electronically created social network. Further, the code includes information about how to reach the social networking device, for example, by providing an Internet address and / or by providing a descriptive name such as Facebook, StudieVz, Twitter, WhatsApp etc. In this case, the code is read by a reader the seller who uses the credentials to submit advertisements to the purchaser's electronic social network. This embodiment is particularly suitable for a purchase in a shop.

The code comprises in one embodiment data of the seller, which enable a transmission of advertising to the electronically created social network. It may be access data to a database in which the seller's advertisement is stored. For example, the buyer then reads the code through a reader. The reader is appropriate then a mobile phone on which a designated data processing program has been installed and called up for reading. Also, then in the reader, the necessary data that allow a transmission to the electronically created social network, deposited. After reading the code, the reader will ensure that the advertisement is transmitted to the purchaser's electronic social network so that other members of the buyer's electronic social network can receive the submitted advertisement.

This embodiment is particularly suitable for online shopping, in which the buyer receives the purchased goods by sending by mail. The shipped merchandise may then have been enclosed with the graphic code so as to allow the purchaser to read the code into a reader so as to convey advertising to its electronically created social network. The code can also be transmitted electronically, for example by e-mail to the buyer, who can then display and read the code via a display. The code then contains information necessary for this to enable the transmission of the desired advertisement.

Advertisements are sent via the buyer's profile to other users of the electronically created social network. The advertising is thus limited to a group of people made up of the members or users of the social network. Members of an electronically created social network regularly share common interests. There is thus an increased likelihood that the product on which the buyer was interested and which he has acquired is also of interest to the other members of the electronically created social network.

Members of the purchaser's electronic social network are therefore more likely to be potential customers. Members of the buyer's electronic social network typically read the content on the buyer's profile, making it more likely to be perceived by others.

If the seller is e.g. a youth clothing fashion store and the buyer teen, the members of its electronically created social network will also be predominantly youthful. Advertising for youth fashion thus reaches targeted young people of the same age. This targeted a group of potential buyers through the advertising is achieved.

It advertises the profile of a buyer. The permission given to this by the buyer suggests a positive assessment of the business that placed the advertisement.

Overall, so advertising can be operated with little technical effort and with increased probability of success.

By providing access data to the electronically created social network by a code to the seller, these access data remain protected. Abuse is thus prevented.

The device with which the code is displayed is preferably a mobile telephone. In particular, a user of an electronically created social network constantly carries a mobile phone with him. It is thus ensured that a buyer who is also a user of an electronically created social network can provide a code in the case of a purchase. A mobile phone also regularly has the advantage that software can be installed on the mobile phone, through which the code provided for this purpose can be created and displayed on the display of the mobile phone.

The reader of the seller may also be a mobile phone, as mobile phones are common and basically have a camera with which a code can be read. In addition, a mobile phone has a wireless transmission device, through which access data to the created electronic network of the buyer can be transmitted along with other data suitable to convey advertising to the other users of the electronically created social network. It is therefore possible to install on a mobile phone of a seller suitable software to use this as a reader.

Businesses also regularly have other suitable devices such as scanners with Internet connectivity, which can be used as a reader of the seller.

In one embodiment, the seller's reading device directly transmits advertising to the electronically created social network of the buyer as soon as it has received a code from a buyer. In this embodiment, the reading device comprises an input device with which the advertising of the seller can be read into the reading device in the form of a content and stored here. The reader is advantageously also designed so that further information can be read in and stored, such as the purchase price of the product and / or information about the purchased product. The reader comprises in this embodiment, a transmission device which is such that thereby the advertising is transmitted to the electronically created social network, so that other users or members of the electronically stored social network can receive the advertising.

In a preferred embodiment, there is a computer or server and / or a database, is transmitted through the advertising to the electronically created social network of the buyer, so that other users of the electronically created social network can receive the advertising. In this embodiment, the reader transmits in one embodiment, the access data to the electronically created social network of the buyer and information such as Internet address, which allow the server and / or the database to transmit advertising to the electronically created social network of the buyer. This embodiment is advantageous because administrative activities can be performed centrally and independently of a reader. For example, a seller uses a plurality of readers, it is not necessary in this embodiment of the invention to enter the desired advertising in each individual reader. Instead, it is sufficient to submit the desired advertisement to the server and / or the database and save it here. If a desired advertisement is to be changed, it is sufficient to modify it only in the server or in the database. Advertising does not have to be changed individually on each reader.

In addition, such a system comprising a server and / or a database can be separated from sellers so that sellers can only make use of such a system in an authorized manner. In particular, it can thus be improved that sellers can decrypt a code. A buyer is thus protected from abuse. It is thus possible, on the one hand, to allow an unlimited number of sellers to advertise according to the invention, without, therefore, allowing an unlimited number of persons to use the system in an unrestricted manner.

Alternatively, the advertisement stored by the computer or server and / or the database may be retrieved by the reader following the reading of the code and transmitted by the reader to the electronically stored social network so that further members of the social network receive the transmitted advertisement can receive.

In order to further reduce the technical complexity, the server and / or the database are set up so that they can be used by a plurality of sellers in order to convey advertising to social networks in accordance with the requirements. In this embodiment, the server and / or the database have a registration facility that allows each seller to register. By this is meant that a vendor can obtain a secure access to the system comprising the server and / or the database independently of another vendor. A protected access allows a seller to separate advertising from one seller from another seller's advertisement through such access. Protected access prevents unauthorized persons from accessing or otherwise misusing a seller's stored advertisement. It is thus ensured that only the advertisement of the seller, who has received the code from a buyer, can get into the electronically created social network of the buyer. Basically, after registering by a username and / or password, the seller may gain access to the system, for example, to store advertising in the form of content on the system.

The system comprising the server and / or the database also allows financial Perform transactions depending on the purchase. Such a financial transaction depending on the purchase may include a remuneration of the operator of the system. For example, the operator of the system receives a financial share of the purchase price in one embodiment of the invention. Such a financial transaction may include a rebate to the buyer depending on the purchase price so as to create an incentive for a buyer to be prepared to provide the seller with advertising as required.

The invention also relates to a computer program product for the vendor, which can cause a reader to receive a graphed code that allows content to be transmitted to an electronically created social network, and advertisement following the receipt of the code a business in the form of content to the electronically created social network so that members of the electronically created social network can receive the content. The computer program product may, for example, be a storage element on which software, that is to say a data processing program, is stored, which can be stored on a reading device for carrying out said steps.

The invention also relates to a computer program product for the buyer, which generates a code from access data to an electronically created social network when the computer program is installed on a corresponding device such as a mobile telephone. The computer program for the buyer is arranged in one embodiment so that it can create a profile of the buyer on a social network device.

The computer program product for the buyer is arranged in one embodiment so that it can exchange data with the system comprising a server and / or a database which transmits advertising. The system may be used to generate, upon receipt of appropriate data from the computer program product, said code which is transmitted to the computer program product. In this embodiment, therefore, the code is not generated directly by the computer program product. The system may also be used to provide information from the computer program product about a bank account to the system to cause the system to make a transfer to the bank account. It can be done so a refund to the buyer for the advertising carried out.

Alternatively or additionally, advertising can be transmitted to an electronically created social network of the seller, which includes information about the buyer and / or information about the purchased product. This form of advertising makes use of the fact that a purchase and the permission to advertise it corresponds to a positive rating. If the advertisement contains information about the buyer, then it is exploited that a purchaser comparable to the buyer feels more appealing.

The invention will be explained in more detail below with reference to an example and with reference to a figure.

A buyer buys a product from a seller at a store. After that, the buyer provides a code 1 on the display of his mobile phone 2 On the mobile phone for this purpose a designated data processing program has been installed and called. The code 1 includes the information needed to submit content to an electronically created social network of the buyer so that members of the electronically created social network can receive the content. Using a reader 3 the seller reads the code 1 in his reader 3 one. Via an input device 4 the seller enters the purchase amount of the product into the reader. The reader 3 transmits the information received, ie the code and the purchase amount, to a database 5 comprising a computer, to a protected access of the seller, the seller by registering with the database 5 had received. The protected access provides access to a storage area in which the seller's advertisement is stored. For example, the advertisement includes the indication of the business operation of the seller. Receives the database 5 from the seller the code 1 , so submit the database 5 the advertisement of the seller in the form of a content to the electronically created social network of the buyer, which by a server 6 provided. The database can directly convey the advertisement in the form of content to the electronically created social network. Alternatively, the transmission may be indirect by first delivering the advertisement to the seller's reader and then through the reader to the purchaser's electronic social network. The content can be sent to members 7 electronically created social network to promote business operations. It also causes the database 5 financial transactions to an account 8th the operator of the database 5 and / or manufacturer of the software or data processing program for carrying out the method and / or on an account 10 of the buyer. For this purpose, the code 1 Information about a bank account 10 of the buyer. However, for security reasons, it is preferable that the data processing program stored on the purchaser's mobile phone for the Representation of the code is installed, following input of information to a bank account of the buyer's database 5 via a usually wireless network connection causes a corresponding transfer to the account of the buyer. The data processing program may be further configured to display funds amounts and the buyer may initiate a transfer to his desired account at a desired time.

The 1 shows a network comprising the reader 3 , a system with a database 5 , a social networking facility 6 with at least one electronically stored social network 8th , The network includes the Internet. But it can also include an intranet, which is connected to the Internet.

LIST OF REFERENCE NUMBERS

1

 code

2

 mobile phone

3

 reader

4

 Input device for reading device

5

 Database

6

 server

7

 Members of an electronically stored social network

8th

 electronically created social network

9

 advertising

10

 bank account

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• US 2013191869 A [0005]
• DE 2013204051 A1 [0007]

Claims (9)

Procedures for advertising through electronically created social networks, comprising the steps of: • a buyer, the user of an electronically created social network ( 8th ), buys a product from a seller, • the buyer provides access to his electronically created social network ( 8th ) using a graphically displayed code ( 1 ), • a reader ( 3 ) reads the code ( 1 ), • by means of the reader ( 3 ) advertising in the form of content ( 9 ) to the electronically created social network ( 8th ) of the buyer so that other users ( 7 ) of the electronic social network ( 8th ) can receive the transmitted content. Method according to claim 1, characterized in that the code ( 1 ) by a mobile phone ( 2 ) is displayed graphically. Method according to claim 1, characterized in that the code ( 1 ) is transmitted electronically or in another way by the seller to the buyer. Method according to one of the preceding claims, characterized in that the code access data to an electronically created social network ( 8th ) or data of the seller including advertisement of the seller or access data for advertisement of the seller, so as to transmit the advertisement to an electronically created social network ( 8th ) of a buyer. System for carrying out a method according to one of the preceding method claims, comprising a server and / or a database ( 5 ), whereby the system is set up so that a code ( 1 ) from a reader ( 3 ) can be transmitted to the system, which allows content to be sent to an electronically created social network ( 8th ), the system being further set up so that, following receipt of the code, 9 ) to the electronically created social network ( 8th ) so that other users ( 7 ) of the electronic social network ( 8th ) the content ( 9 ). A system according to the preceding claim, which comprises a registration device which allows a seller a protected access so that it is ensured that only the advertising in the form of a content ( 9 ) of the seller of the code ( 1 ) received from a buyer into the electronically created social network ( 8th ) of the buyer. Reader ( 3 ) for carrying out a method according to one of the preceding method claims, characterized in that the reading device ( 3 ) is set up to have a graphically represented code ( 1 ), which allows content to be sent to an electronically created social network ( 8th ) and, following receipt of the code ( 1 ) an advertisement of a business in the form of a content ( 9 ) to the electronically created social network ( 8th ) so that members ( 7 ) of the electronic social network ( 8th ) the content ( 9 ). Network comprising a reader ( 3 ) according to claim 5, a system according to one of claims 3 and 4 and a social network device ( 6 ) with at least one electronically stored social network ( 8th ). Computer program product that can cause a reader to display a graphically represented code ( 1 ), which allows content to be sent to an electronically created social network ( 8th ) and, following receipt of the code ( 1 ) an advertisement of a business in the form of a content ( 9 ) to the electronically created social network ( 8th ) so that members ( 7 ) of the electronic social network ( 8th ) the content ( 9 ).

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