DE102015003738A1 - Dynamic database as a mobile advertising medium, accessible via permanent optical coding. Users are directed to web-supported information via mobile devices. - Google Patents

Dynamic database as a mobile advertising medium, accessible via permanent optical coding. Users are directed to web-supported information via mobile devices. Download PDF

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Publication number
DE102015003738A1
DE102015003738A1 DE102015003738.2A DE102015003738A DE102015003738A1 DE 102015003738 A1 DE102015003738 A1 DE 102015003738A1 DE 102015003738 A DE102015003738 A DE 102015003738A DE 102015003738 A1 DE102015003738 A1 DE 102015003738A1
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DE
Germany
Prior art keywords
database
dynamic database
information
optical coding
dynamic
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
DE102015003738.2A
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German (de)
Inventor
Beate Wunder
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
B J Freisign Werbeagentur GmbH
Original Assignee
B J Freisign Werbeagentur GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by B J Freisign Werbeagentur GmbH filed Critical B J Freisign Werbeagentur GmbH
Priority to DE102015003738.2A priority Critical patent/DE102015003738A1/en
Priority to DE202015008934.8U priority patent/DE202015008934U1/en
Publication of DE102015003738A1 publication Critical patent/DE102015003738A1/en
Ceased legal-status Critical Current

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Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47G—HOUSEHOLD OR TABLE EQUIPMENT
    • A47G1/00—Mirrors; Picture frames or the like, e.g. provided with heating, lighting or ventilating means
    • A47G1/06—Picture frames
    • A47G1/0616—Ornamental frames, e.g. with illumination, speakers or decorative features
    • A47G1/0622—Ornamental frames, e.g. with illumination, speakers or decorative features with illumination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Abstract

1. Verfahren einer dynamischen Datenbank, erreichbar mittels einer optischen Codierung, die dauerhaft auf jedwede bewegliche oder unbewegliche Fläche in jeder möglichen Größe und Farbe angebracht sein kann. 2.1 Üblicherweise sind QR-Codes äußerst unflexibel. Es wird nur eine permanente Information, zumeist eine Internetadresse, hinterlegt. Dementsprechend werden die Möglichkeiten, die QR-Codes als Werbeträger besitzen, kaum ausgeschöpft. Durch den QR-Code mit dynamischer Datenbank wird das vorhandene Potential deutlich besser genutzt. 2.2 Die verschiedenen Teilnehmer hinterlegen ihren Inhalt in einer Datenbank und können diesen jederzeit herausnehmen, austauschen oder anpassen (lassen). Über die GEO-Position des Smartphone-Nutzers können die Informationen örtlich begrenzt werden. Der QR-Code selbst wechselt nicht und kann entsprechend jahrelang unverändert auf jedwede Oberfläche platziert werden. Damit ist eine fortwährende Präsenz bei dynamischem Inhalt gewährleistet. Dies spart gleichzeitig viele Kosten und ist weniger umweltbelastend. 2.3 Der QR-Code mit dynamischer Datenbank ist ein marktübergreifendes Produkt, das vom Handel, von Dienstleistern und produzierenden Unternehmen gleichermaßen effektiv genutzt werden kann, um Werbung zu betreiben, aktuelle Informationen zu übermitteln und Kooperationen einzugehen.1. A dynamic database method obtainable by means of an optical coding which can be permanently attached to any movable or immovable surface of any size and color. 2.1 Usually, QR codes are extremely inflexible. It is only a permanent information, usually an Internet address deposited. Accordingly, the opportunities that QR codes have as an advertising medium are hardly exhausted. The QR code with dynamic database makes much better use of the existing potential. 2.2 The various participants deposit their content in a database and can remove it at any time, exchange it or adapt it. The GEO position of the smartphone user can be used to localize the information. The QR code itself does not change and can be placed unchanged on any surface for years. This ensures a constant presence with dynamic content. At the same time, this saves many costs and is less harmful to the environment. 2.3 The Dynamic Database QR Code is a cross-market product that can be used effectively by retailers, service providers and manufacturing companies alike to advertise, provide up-to-date information and collaborate.

Description

Der Oberbegriff „optische Codierung” fasst Barcodes zusammen, die mittels optischer Lesegeräte, z. B. Smartphones, gescannt werden können, um verschiedene Inhalte abzurufen. Eine der aktuell bekanntesten Formen der optischen Codierung ist der QR-Code.The generic term "optical coding" summarizes barcodes, which by means of optical readers, eg. As smartphones, can be scanned to retrieve various content. One of the currently best-known forms of optical coding is the QR code.

Die vorliegende Erfindung soll die Nutzung von optischen Codierungen in der Werbung und der Informationsvermittlung effizienter gestalten. Hierbei wird eine dynamische Datenbank aufgebaut, in die verschiedene Teilnehmer, etwa Unternehmen, ihre Informationen selbstständig hinterlegen oder durch den Datenbank-Betreiber hinterlegen lassen. Bei diesen Informationen kann es sich z. B. um eine aktuelle Werbekampagne, einen wichtigen Hinweis für Kunden, der sich möglichst schnell verbreiten soll, oder allgemeine Fakten handeln.The present invention is intended to make the use of optical coding in advertising and information transfer more efficient. A dynamic database is set up in which various subscribers, such as companies, independently store their information or have it deposited by the database operator. This information may be z. For example, a recent ad campaign, an important tip for customers to spread as quickly as possible, or general facts.

Die optische Codierung selbst wechselt nicht. Dementsprechend kann z. B. ein QR-Code auf einem Bus jahrelang unverändert bleiben, führt aber zu dynamisch wechselnden Informationen. Dies spart viele Kosten und ist weniger umweltbelastend. Zu welchen Informationen die Nutzer gezielt geleitet werden, entscheidet sich anhand digitaler Informationen, wie etwa dem Standort, an dem besagter Nutzer die optische Codierung eiscannt. Befindet sich die optische Codierung in einem Hotel, wird der Nutzer zu Informationen geleitet, die das Hotel oder Werbe- bzw. Kooperationspartner des Hotels zur Verfügung stellen.The optical coding itself does not change. Accordingly, z. For example, a QR code on a bus will remain unchanged for many years, but will result in dynamically changing information. This saves many costs and is less harmful to the environment. The information to which the users are specifically directed is determined on the basis of digital information, such as the location at which said user identifies the optical coding. If the optical coding is located in a hotel, the user is directed to information provided by the hotel or the advertising or cooperation partner of the hotel.

Die Teilnehmer können ihre Information löschen oder löschen lassen, sobald diese nicht mehr aktuell oder nicht mehr gewünscht sind, bzw. sie gegen neue Informationen austauschen. Teilnehmer dürfen auch mehrere Informationen hinterlegen oder hinterlegen lassen.Participants can have their information deleted or deleted as soon as they are no longer up-to-date or no longer wanted, or exchange them for new information. Participants may also deposit or deposit more information.

In die dynamische Datenbank aufgenommen werden können alle webunterstützten Informationen, die geltendem Recht entsprechen. Der Service kann eventuell für die Teilnehmer, nicht aber für die Nutzer kostenpflichtig sein.All web-based information that complies with applicable law can be included in the dynamic database. The service may be chargeable to participants but not to users.

Claims (1)

Dynamische Datenbank, erreichbar mittels optischer Codierung, die dauerhaft auf jedwede bewegliche oder unbewegliche Fläche in jeder möglichen Größe und Farbe angebracht sein kann. Die Datenbank ist dadurch gekennzeichnet, dass sie von verschiedenen Teilnehmern (i. e. Unternehmen, Pressevertretern, Vereinen, Privatpersonen) kostenlos oder kostenpflichtig mit jedweden webunterstützen Inhalten, einschließlich eindeutig als Werbung gekennzeichneter Inhalte, gefüllt werden kann. Nutzer zu ausgewählten Informationen, einschließlich eindeutig als Werbung gekennzeichneter Inhalte, geleitet werden. die Inhalte entsprechend der Wünsche der Teilnehmer zu jeder Zeit verändert, erweitert, ausgetauscht oder gelöscht werden können. die optische Codierung, die zur Datenbank führt, über einen unbegrenzten Zeitraum unverändert bleibt. Nur die Informationen sind dynamisch.Dynamic database, accessible via optical coding, which can be permanently attached to any movable or immovable surface in any size and color. The database is characterized by the fact that it can be filled free of charge or with costs by any participant (ie companies, press, associations, individuals) with any web-based content, including content that is clearly marked as advertising. Guide users to selected information, including content that is clearly marked as advertising. the contents can be changed, extended, replaced or deleted at any time according to the wishes of the participants. the optical coding leading to the database remains unchanged for an unlimited period of time. Only the information is dynamic.
DE102015003738.2A 2015-03-21 2015-03-21 Dynamic database as a mobile advertising medium, accessible via permanent optical coding. Users are directed to web-supported information via mobile devices. Ceased DE102015003738A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
DE102015003738.2A DE102015003738A1 (en) 2015-03-21 2015-03-21 Dynamic database as a mobile advertising medium, accessible via permanent optical coding. Users are directed to web-supported information via mobile devices.
DE202015008934.8U DE202015008934U1 (en) 2015-03-21 2015-03-21 Dynamic database accessible via optical coding

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
DE102015003738.2A DE102015003738A1 (en) 2015-03-21 2015-03-21 Dynamic database as a mobile advertising medium, accessible via permanent optical coding. Users are directed to web-supported information via mobile devices.

Publications (1)

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DE102015003738A1 true DE102015003738A1 (en) 2016-09-22

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DE202015008934.8U Expired - Lifetime DE202015008934U1 (en) 2015-03-21 2015-03-21 Dynamic database accessible via optical coding
DE102015003738.2A Ceased DE102015003738A1 (en) 2015-03-21 2015-03-21 Dynamic database as a mobile advertising medium, accessible via permanent optical coding. Users are directed to web-supported information via mobile devices.

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Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8413884B2 (en) * 2011-03-03 2013-04-09 Life In Mobile, Inc. Method and apparatus for dynamically presenting content in response to successive scans of a static code

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8413884B2 (en) * 2011-03-03 2013-04-09 Life In Mobile, Inc. Method and apparatus for dynamically presenting content in response to successive scans of a static code

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
DOW, Chyi-Ren, et al.: A Location-based Mobile Advertisement Publishing System for Vendors. In: Information Technology: New Generations (ITNG), 2011 Eighth International Conference on. IEEE, 2011. S. 24 - 29. *

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