DE102009031593A1 - Method for supplying image/video information of e.g. sweater, to customer in supermarket, involves synchronizing presentation of individual information with presentations of secondary video/image and offer image/video - Google Patents

Abstract

The method involves importing an offer image/video (16) of a commodity or service from a product management program i.e. on-line shop, into a display system. Presenting the offer image/video and secondary video/image (8) on a screen (2). The presentation of the secondary video/image is synchronized with the presentation of the offer image/video. Individual information (12) assigned to the offer image/video is imported from an input unit (10) into the display system. Presentation of the information is synchronized with the presentations of the secondary video/image and offer image/video. An independent claim is also included for a display system for supplying information.

Description

The The present invention relates to a method for providing Information, in particular for displaying information on a screen. Furthermore, the present invention relates to a display system for Providing information, in particular with a screen to display the information.

It is well known, information in the form of standing or moving images on a screen and thus one Provide users. Probably the most common current example this is the television. In the broader sense fall under the term "information" also, for example Feature films that aired and set on each one accordingly TV on the screen. As information In the narrower sense, commercials are to be understood. Such commercials are compiled by the advertiser or his advertising agency and the respective broadcaster provided for broadcasting. Likewise, news programs such as "The Tagesschau "or" The Today Journal "as To watch information broadcast.

at Such a news program is usually a Newscaster (or a newsreader) one each Report a message such as reading aloud. This is the newscaster taken by a camera while doing a more or less matching wallpaper or background movie. This happens by using a corresponding, arranged behind the speaker Canvas or there is also an addition of the background image or film by a processing computer. To loosen the Picture is usually part of the recording studio like for example, a table where the newscaster sits, or another colleague of the news team in the recording shown. This recording, consisting of newscaster, Wallpaper and / or sharing the news studio, the Broadcasting or the department of the broadcaster broadcasting performs, supplied. This can be z. B. in life transmissions over a corresponding data line. The broadcaster or Technical department concerned then takes the broadcast of the Admit to the end users who submitted the relevant news program finally at home on their screens. The compiled in the recording studio information is thus on the respective television screen for consumption for the viewer provided.

Next the transmission of such messages is for large or small businesses, especially in retail, often desired information about their products to the customer in the most pleasant way to make accessible. In addition to the long-known method, To provide product information about posters comes Recently, the use of monitors or screens into consideration. Such monitors, in general - at least in comparison to previous posters - perceived as a modern medium be, awaken in the viewer, so usually when Customers or potential customers, an expectation on a as interesting as possible designed appearance, the possible also contains moving pictures. In other words is the setup and use of such a monitor opposite to prefer a poster only when in fact the possibilities of the monitor, in particular concerning Quick change of the sitter, also used. Corresponding Such a screen could be very appealing and appropriately employed, however, caused he usually a huge effort on the part of the operator. The operator may be overwhelmed by this effort, especially for smaller companies. This leads to, that he either from the beginning of the purchase of one or more such screens refrained or the possibilities a screen are far from exhausted. A screen so used easily leads to the viewer to the just unwanted effect that the screen bored and the viewer turns away.

In another case, especially larger companies With a variety of branches, a department can or at least an employee specifically used to operate such screens become. This employee or department then provide the Information if necessary with the help of an advertising agency together, prepare them and then transfer them a variety of screens and branches for display. The bigger the company is and the more screens there are, the better rather pays off the use of a special department in the company and, if appropriate, the permanent commissioning of a Advertising designer. Basically, this type of information delivery the creation of a news program described above, only with other content and other target screens.

The disadvantage of such a central distribution of information, however, is that the same is displayed on each screen. There is a lack of consideration of the specific conditions on each screen. Although it could be assumed that all screens are located in branches of the same company and thus at least the same basic product or the same basic service is used, however, even in tightly managed companies the branches are not identical. For example, stores are located in different regions, which can lead to different potential customer clientele. In addition, different stores may have different products currently available, or a store may have multiple screens, and the ability to display different information may not be available through the centralized delivery.

All in all the problem arises that the employee or store manager Do not intervene on-site on the displayed screen contents can. On the other hand, however, there is a creation of the screen content Place disproportionately expensive.

task It is thus the dilemma of the present invention that is pointed out as possible to reduce or even solve.

According to the invention Thus, a method of providing information according to claim 1 proposed. Accordingly, information is provided by different content from technically different parts be merged. Thus, at first one Offer picture or video of a product or service to be offered a product management program, in particular a merchandise management program or imported to an online shop in a display system. The display system here has at least one screen and a data processing system with a data store on.

Such For example, a picture or video relates to a photograph a pullover to be sold. Instead of a picture can also be used a video that is a movie that offered Product represents by - around the example of the jumper to stay - the sweater is turned in the movie, so that several pages become visible one after the other. In particular, can but the use of an offer video also for visual presentation a service. The video can be one actual real movie, an animation or even a Combination of it. An offer picture can also be a font or other description including numbers and characters include, either independently or in context with a picture or movie is used.

The Display system itself has this information, so at least An offer picture or video is not available or saved. In the method according to the invention is thus the Display system initially completely detached of any, possible information to be presented. First importing the offer image or video from one or more Product Management Program (s) will make this information public the display system available. Is this information available? Thus, in a next step, the representation of the at least one image or videos on the at least a screen.

In a next logical step becomes an accompanying video or image displayed on the display screen. This accompanying video however, will not match with the offer image or video rather, a product management program is imported stored in the data memory of the display system. Such Companion video or picture is usually independent from the offer picture or video. It is implemented in the display system or previously, for. At night, from an external source, such as one been obtained from external internet service providers. Such a video can for example - to continue with the example of the pullover stay - be a movie about a couple, which is presented in an autumnal environment. It is for this by no means required that shown in this example Persons wear the offered sweater. Rather, the picture of supply is or video very specific to the product or service whereas the accompanying video or image is preferably the Task is to create an emotional mood or the overall presentation improve. Preferably, over the general selection of the offer material and the accompanying material an abstract context consist. In the example mentioned fits z. B. the autumnal picture for Product of the pullover. However, such a correlation is not mandatory.

In order to cope with these different tasks of offer image or video on the one hand and accompanying video or image on the other hand, the offer image or video is imported from the product management program, whereas the accompanying video or image is stored in the data storage of the display system. According to the invention, a synchronization of the offer image or video and the accompanying video or image is then carried out in the representation. Ie. Offer picture or video and accompanying video or picture are also displayed on the screen. It is not so much about an exact common start time, but rather on a common presentation, to avoid an arbitrary change of each represented. For example - to stick with the above example - the film about the couple in the autumn landscape is shown at the same time as the picture or video about the pullover. Subsequently, to give another example, a winter jacket can be displayed as an offer image or video and at the same time shown as a person, or even the couple shown above, Skiing. Again, it is not necessary that during skiing the offered jacket is worn by one of the performers.

Although the viewer mentally wants to establish a relationship between the displayed image or video and the accompanying video shown or picture, so from a technical point of view, this context not given. In the last example, it is clear that namely the film with the autumn landscape with the film of skiing could be exchanged. Ie. it could as well good the skier along with the pullover and the autumn landscape be presented together with the jacket. The synchronization ensures this for an apparent association, although the content is not assigned. Of course it can often - like even in the chosen example - make sense the accompanying videos or images thematically on the offer images or videos.

According to the invention thus for the viewer in a pleasant way image content merged. In the process, these image contents become technical cleverly merged and different sources shown without a direct coupling exists. Only a synchronization takes place and another, thematic adaptation is advantageous.

to Further improvement is proposed according to the invention, additionally an individual information from an input medium to import. This individual information is the respective Assigned offer image or video. For example, the individual information an assigned price - in the first example too stay - to be a prize of the jumper. Likewise comes one Information about still available sizes or the current price of the jumper or an article number in question. The price can also be a current price reduction act. Likewise, special attributes may be the offer picture or video and thus the offered product or the offered Service be assigned. For example, you can frequent requests from viewers such as Material of the pullover - in the case of the former example - entered become.

The Individual information is therefore imported from the input means and displayed on the screen. The display is not immediately, but there is a synchronization with the presentation the image or video in question. In other words the individual information is imported from the input means and is associated with an offer image or video. If this Offer picture or video the next time - after shown on other offers offer images or videos - displayed is, takes place at the same time the representation of this individual information. Typing includes editing.

Preferably the input means has a buffer store in which these Individual information is stored. The individual information becomes So not on an input unit for immediate presentation entered on the screen but rather as individual Accompanying information added. This thus individual supplement takes place according to the invention on the respective display system at least one screen of this display system. For example in another branch also an inventive The same product management program is used by this branch based on the same product or service data in this store and the display system used there may be an identical offer picture or video shown, but without said individual information of the first display system of first branch.

According to the invention thus an individual input possibility for each display system created, but without the rest of presentation on the screen altogether. The invention Method thus allows a pleasant presentation, especially presentation of completely different Information on one or more screens. By the invention Accessibility and thus use of technically different Data sources will allow an appealing, balanced and professional-looking, at the same time varied presentation, especially to achieve presentation of information at the same time the effort of providing the information is kept low and still the possibility of individual Intervention exists without jeopardizing the aforementioned advantages.

This is only made possible by the combination and synchronization imported offer content with supporting material stored on the display system, the import of individual information from an input means and synchronized presentation of these completely different from a technical point of view Information.

Preferably, the display image or video and the accompanying video or image and the individual information are each assigned a display area on the screen. These display areas can also overlap, it then being determined which of the respective areas is to be arranged visually in front of the other. Preferably, if this distinction is contemplated, an image will be placed in front of a video, and preferably the offer image or video should mainly so superficially visible. But there are also other options and it should be emphasized that by no means the image or video offer must be greater than the accompanying video or soon. In this context, it should also be emphasized that in the formulation offer picture is listed before offer video, whereas the accompanying video before the accompanying picture is called in each case. This is merely intended to indicate that an offer picture is basically, but not necessarily, preferable to an offer video, whereas an accompanying video is chosen - even preferably - in front of an accompanying picture. However, this is not intended to limit the combination in any way. An offer picture can be combined with an accompanying video as well as an accompanying picture or both at once. It is the same with an offer video.

By the assignment of a display area to each image of an offer or video and any accompanying video or image and also the individual information is made possible in advance by, for example, a Advertising or graphic designer to set a picture layout to the the user does not need to worry anymore. nevertheless the user can, especially with the individual information on intervene the presentation, but without too many representation details to have to take care of. He can focus on the content focus.

nevertheless It may be that, for example, for an individual information an area is provided which either is not filled at all If no individual information is available, or that is only partially executed. Preferably, a make the unfilled area optically transparent, so that visually behind it arranged contents become visible.

Especially for the individual information can a small display area be provided, for example, predominantly or completely arranged in the presentation area of the offer image or video and preferably is optically upstream.

In Another embodiment will be a background image stored in the display system and stored on the Screen the remaining images or videos shown is optically stored behind. This allows the rest Image content on the screen arranged flexibly and relaxed and through the background image become free, empty-acting Avoid areas on the screen.

It it should be noted that "optically deposited" means that the impression of a rear storage arises. This is meant to be no statement for the technical implementation of the presentation form. In the technical implementation, for example, a rear storage done so that the image in question -. B. Background image - only at the vacant places ever brought to the display becomes. The representation of a visually hidden area would be accurate then take place at all, if the optically occlusive Screen content, for whatever reason, not shown becomes.

A further embodiment carries out the method steps:
Importing further, essentially independent of the product or service to be offered third party content in the display system and representing the foreign content on the screen with a synchronization with the presentation of the individual information, the accompanying video or image and / or displaying the offer image or video avoided becomes.

hereby will be more, the offer images or videos and accompanying videos or images detached from the individual information Content shown. Such content can be, for example Newsticker, where at the bottom or top of the screen go through current news in the sense of a treadmill. additionally come z. B. weather information, in particular a weather forecast into consideration. Likewise, the screen may receive customer information such as the reference to a reopening or changed opening hours.

ever For information, this can be imported from an external provider such as from a news agency or it Import can be done with the help of the input means.

Preferably, a content selection of contents displayed on the screen for display on at least one other screen and / or display system. Thus, for example, the entire screen content, ie what a viewer of the screen sees, can be provided on a different screen of the same display system. A copy of this screen will then be made. Likewise, a selection of content comes into consideration, in which not the entire screen content is provided elsewhere. For example, the offer images or videos may only be displayed in the respective department, whereas other information, such as a news ticker or the indication of a branch reopening, may be displayed in each department. Providing a portion of the screen content allows a variety of screens to be easily operated, with only a single screen to be configured is ren. Nevertheless, for example, a respective individual information can be coupled out of it and individually specified for each individual screen.

As well comes into consideration, the entire screen content or a part of which it is accessible to others, in particular external purposes For example, the screen content for the internet will be provided for a website. hereby is it possible in an extremely simple way for every branch, even for every department in provide a branch with an individualized website, but no additional care, at least not from the point of view of each department needs. For example, a company design and provide a website and in a section of which provide this content selection. The internet user can select "your" desired branch.

through of the method according to the invention can be based on simple, pleasant and at the same time individual way an offer information be prepared well prepared. This is done by partial or full export available on the Internet and this allows users from outside of the place where the screen in question is placed is to retrieve quote information.

Prefers content selection includes only content that is to be offered Goods or services are assigned, in particular only offer images or videos and / or individual information. A user can Thus, in a targeted search only on the essential for him Access information.

Cheap it is when the content selection is before deploying or exporting is compressed. This will result in a data transfer required during export simplifies and reduces the amount of data to be transferred. Especially for users using a mobile phone Getting Internet data is such a data compression and so on Reduction in the amount of data desirable. In addition, probably a screen set up in a branch out of which the contents are be taken larger than a screen at a user's home or even on his mobile phone and the high display quality of the screen of the display unit is therefore often not required for other devices.

According to one Another embodiment is proposed that the at least a screen and / or the display system via a location information the respective site of the screen or display system has or provides. This gives the screen or the display system a location identifier. This will cause processing of location-dependent information favors or only possible. Such location-dependent information can be quite be different nature.

In For example, it is desirable to have weather information to socialize with the site in question. As well also comes the presentation of other location-dependent information into consideration, such as a local cultural program or also Traffic information. In that case, it can often be enough for a display system with multiple screens, at least arranged in a building of which in the display system to go out installed location information.

at other applications may arrive at a more specific location. This applies in particular when screen contents, in particular the content selection is transmitted. Then it is cheap, the location information together with one or the content selection of to provide content on the screen export. Thus, a user can because of the location information Select a content selection to display. there It should be noted that the user usually does not Be aware that he is actually a content selector of a displayed screen. This selection can either concretely by adding a special coordinate or address is entered, or else the user leaves from his location for a chosen one Distance Radius select all relevant information or one after the other. This can even be the actual site for example, be relevant in a store. In this example The user could in a first step due to the chosen or searched place to come to the store and There then depending on the location make another subselection.

Preferably the location information in the display system or the screen stored and / or via a GPS receiver provided. In a technically simple case takes place at installation the screen thus an input of the then known place. This Place is then saved to the screen or display system. Similarly, the connection of a GPS receiver comes to the location into consideration. As a result, an incorrect entry of the location is avoided and also simplifies and thus speeds up the process of setting up. In addition, a degree of adaptivity is achieved if that Display system in his place z. B. changed when moving a branch becomes. Especially when using a GPS system, it may be useful only a location information for a display system with several Provide screens when one or more screens are outside a GPS reception signal are set up.

Just with still existing but bad reception conditions it is useful, despite using a GPS receiver, the location in question, as determined by the GPS receiver save and thus have constantly available.

According to one preferred embodiment is a representation a screen and / or a stele with integrated data processing system in portrait format. Such a presentation in portrait format can be technical be made easy, but it has a huge impact on the representation. In particular, this is an unambiguous and clear demarcation from the TV. Even if broadcast a complete television program in portrait format would be, leaving open screen areas, to fill in the example by a proposed background image would be immediate for a viewer Impression that it is not just a TV. hereby a positive effect should not be underestimated.

moreover arises as at least a technical effect that an information delivery essential can be done better. This is already justified by that it is absolutely common, for example, information from books, newspapers, magazines and letters in portrait format perceive. In addition, the portrait format allows a much simpler and more comfortable division of the screen into areas. So can for example, one in western countries usually transverse font line are added without that the picture becomes uncomfortably narrow. Ever lets in portrait mode lighter in an upper and lower stripe Add something in an optically neutral way than this Landscape on the sides would be possible. In addition, can when using the portrait format, the representation using a stele done, which are very advantageous and space-saving can.

According to one In another embodiment, additional audio signals, especially music and sound or speech output. Such audio signals can either display one or more content on the screen, be assigned to one or more pictures or videos, or completely independent, for example as background music be issued. When assigned to videos comes an assignment to offer videos in particular, in particular acoustic information on the offer in question can be made. Likewise accompanied by an accompanying video or an accompanying image with audio signals become. An assignment to foreign content is also possible. This includes, among other things, the visual and acoustic Presentation of a music video or a feature film. Also the Presentation of messages can be accompanied acoustically. In a Variant is directly in a section as a foreign content a current or stored TV program transmitted.

Especially displaying video in the display system can be done that corresponding video films, for example, at times of low Internet load imported from the Internet and stored in the display system become. The representation of the video is then of any limiting transmission rate independently. Likewise comes a central distribution a companion video from, for example, a corporate office into many branches into consideration whereby also here for the representation of the Accompanying videos accessed the local storage of the display system becomes.

• – Bereitstellen eines Bearbeitungsbildes oder -videos auf dem Eingabemittel zur Bearbeitung durch einen Benutzer, wobei auf dem Eingabemittel ein Auswahlwerkzeug bereitgestellt wird zum Auswählen wenigstens eines Ausschnitts aus dem Bearbeitungsbild oder -video und
• – Darstellen des ausgewählten Ausschnitts auf wenigstens einem Bildschirm des Anzeigesystems.

According to a further embodiment, further steps are proposed:

• - Providing a processing image or video on the input means for editing by a user, wherein on the input means, a selection tool is provided for selecting at least one section of the processing image or video and
• - Represent the selected section on at least one screen of the display system.

Therefore is a processing image or video on the input means for Editing provided by a user. Therefor is also a selection tool ready, with at least a section of the edit image or video is selected can be. For example, the selection tool is designed that a desired cutout in the edit image or video can be specified using a rectangle. The Rectangle is z. B. with the help of a computer mouse arranged around the desired cutout. The so selected Cutout is then displayed on at least one screen of the display system.

Prefers the processing image or video is stored in the display system and is immediately available to the respective screen. To display the excerpt, only the selected Section according to the selection made the at least one screen shown, wherein the processing image or video remains unchanged. So it does not a desired section of the image or -Video cut out, but the editing image or video remains rather unchanged and the representation of the section is based solely on the previously made range selection.

The selected section can not only be a local one in the case of a editing video Section, but also be a temporal selection of a video in which, for example, the leader of a video can be omitted.

Consequently can be viewing content, such as pictures, videos or web pages may be so designed that the respective original files do not need to be changed. According to the invention thus ensuring that files can be viewed that only excerpts of the original file are displayed without that this file needs to be cut to.

For example can represent only a portion of a video of the relevant section be selected with the mouse and only this part becomes then displayed as a video. Likewise, a video in the display time be displayed changed. For example, should the first 8 seconds leader can not be used, so when playing of the video will be started at 8 seconds and from there, for example played only 30 seconds. This has the advantage of being a complex one Editing by agencies can be dispensed with. It is preferred Here, as a processing image or video, a companion image or a foreign content, especially the content of a website used.

According to one variant, the aforesaid presentation method is thus applied to existing web pages. For example, an evaluation of a stock could be displayed in an existing website of a bank. Due to the favorable presentation of a section of this website could be displayed in the display system, where only the section is to be displayed, indicating the aforementioned evaluations of the stock. This can thus be done by selecting only the relevant section and zooming in without quality loss is displayed. This makes it possible for a user to access the existing contents of his or other third-party websites in order to display only dedicated content. For this purpose, the website can be called up with its original address and then the coordinates of the section are entered. Here, for example, the following is entered: "Www.example.com x1: 600, y1: 430, x2: 122, y2: 82" , This calls up the "Example" website and sets a first vertex of the desired section at the 600th pixel in the x-direction and 430th pixel in the y-direction. The section is then 122 pixels wide and 82 pixels high.

According to one another embodiment is selected from at least two Each cut one on each screen and shown a synchronized representation of the excerpts takes place on the Screens. Thus, so in the editing picture or video two different areas selected. The so selected Cuttings are then displayed on different screens. Through synchronization, they can be matched and in particular, the screens used can be juxtaposed to give a corresponding overall impression to reach.

According to one Embodiment, a time period can be predetermined to which the Representations on the respective screens are time-delayed. So z. For example, a model on a catwalk that faces towards the camera is running on different screens be shown at different distances. Also are different Perspectives of a moving object representable, allowing the object at a position from different perspectives one after another can be considered.

Preferably Each screen is assigned a computer on which the editing image or video along with information about the one you want Cutout is stored and / or processed. Thus, a elaborate transmission of several cutouts avoided to different systems. Rather, it just needs the information about the respective section provided and each computer then takes care of the presentation section and at the same time for the relevant section Synchronization. This can be done with the help of synchronization Cutouts of footage attached to multiple computers with Screens of different formats are distributed. This is so possible that the different cutouts by the over a network synchronized play again give an overall picture. Thus it is possible without a Cutting apart of the relevant image material, this in individual Subdivide sections and reassemble as desired, by placing the relevant screens accordingly. This is on all computers involved basically the same, uncut original file. On the respective Screen, only the selected sections are displayed. These Cuttings can be requested in a simple way become. When playing the computer in question a network, such as the Internet, synchronized.

According to the invention also a display system according to claim 13 proposed. Its functioning and advantageous effect results for the skilled person from the description of the invention Method including its advantageous embodiments.

Preferably, an inventive An Thus, the present invention provides at least one or more means for carrying out at least one of the features of the preferred and preferred methods of the invention. The display system is preferably prepared to carry out a method according to the invention.

Preferably represents the at least one screen and / or the display system a location information about the respective site of the screen or display system. The location information is determined via a GPS receiver. Ie., that according to this embodiment of the at least one screen and / or the display system with a GPS receiver is equipped. Here is the respective Screen as well as the display system basically for stationary installation intended. Both the display system and the screen are not intended as a mobile system and nevertheless with a GPS receiver fitted. A non-mobile system may have location information be assigned in the formation by, for example, the entered from the site known location coordinates. Nevertheless, it is proposed here, a principle for mobile systems provided for this GPS system basically provide fixed display system. This can be opposite manually entering the coordinates achieves error avoidance become. In addition, the installation of the display system is simplified and / or screens, if - what according to a Embodiment is proposed - by the GPS system recorded location information the display system or respective screen is assigned automatically. It should be added that during a change of location, such as changing the display system or, for example, one Moving, an adjustment or correction of the location information automatically can be done. It stands thus on simple and little error-prone Way a location information available.

The above GPS location information is determined according to a Embodiment of the display system automatically at a Login to a central server system included, so that is directly visible in this central server system, which display system where is located. Such a central server system can be used for coordination several display systems are used and optionally also more provide content to be displayed. The contents to be displayed can completely or partially or not at all from this central server system to be provided.

about the said GPS information can be various additional Services are provided as below with reference to Further embodiments will be explained.

According to one Embodiment, the individual information and / or further contents selected depending on the location information. If the display system, for example, as an advertising system or as part an advertising system in the form used as an ad network, the display system also perform other functions can, local individual information can be targeted. This is how each participating in such an ad network advertising partners - An advertising network with advertising partners exemplarily for explanation is used - the opportunity offered, his Advertising to display on all participating in this network Systems to book. Here, the location information can be used be that when booking local advertising - z. B. Advertising for a painter in a village - this one actually used in the chosen local area becomes. Ie. the advertisement of said painting company is only on display systems displayed in the locality. Will be a new display system This is set up via GPS the associated location information determine and submit them when logging on to the central server. Immediately thereafter can already be the example mentioned advertising the painter's shop on this freshly set up display system be presented when placed in the area concerned has been.

As well is provided according to an embodiment, that each display system is generally available for displaying Information, in particular for the presentation of information from the Internet available information such as train information or weather information, just to name a few examples becomes. Here, the location information, in particular GPS information, to do so used, this generally available information to select according to location criteria. It is thus basically a filter in front of the display system, ie between the display system and set the appropriate source of information that only the local selects and displays relevant information. So be For example, only train information of the local train station or the nearest stations or Weather information only from the region. Also a lot of Internet offers could be preselected according to location criteria. A representation in such a display system would also as an entertainment offer into consideration, said offers already set in the appropriate place and thus for the local Audience, especially customers, is relevant. So can For example, offers from an online auction house then selected whether they come from nearby, including housing ads belong.

Another embodiment provides some mobility for the GPS-equipped display systems. This is achieved by the location information a location allocation is achieved even within a small space and / or within a display system. This will be explained by way of example on the basis of a supermarket. For this purpose, it is intended to provide different content channels for different products to be advertised. For example, a content channel is provided for the meat counter, the sausage counter, the delicatessen area and the drinks area. For example, if said supermarket has only two display systems, these can be set up at different points in the supermarket as needed, in particular in one of the exemplary areas of the meat counter, sausage counter, the delicatessen area and the beverage area. Thus, content zones for the respective content channels are combined or created, which can be done via latitude and longitude. It is now checked whether a system is in the range of one or the other content channel, to which the GPS information obtained location information is used. Accordingly, the respective display system can automatically display the information that is correct at the respective location.

According to one Embodiment is proposed that multiple display systems and / or screens depending on their respective location information be assigned to their respective site of a group. As a result, the selection described above can be location-dependent Information about the presentation can be achieved.

The Assigning to a local group can be done in such a way that the relevant Display systems associated with an identifier that the affiliation to the local group identifies. So, for example all display systems that are at a certain distance such as less than 10 km are arranged around a first reference location, one fixed identifier such as "1" received. This fixed identifier thus identifies the said local one Area to allow the local group and with it the associated display systems. All information displayed in this local area are to be transmitted to all display systems with this identifier.

The location-dependent assignment can also be done indirectly by For example, GPS information, in particular coordinates on the Earth surface converted into other area divisions become. This can be z. B. be a conversion to postcodes or a conversion according to political criteria such as federal states, Districts or cities. Likewise, display systems be assigned to several, each different groups. The local Allocation allows both a targeted deployment of individual information such as advertising for selected Areas, as well as providing general information, those in the selected areas of greater Are interest than in other areas, such as. Local weather forecasts or information about events in the selected Areas.

When further possible embodiment is proposed that the displayed individual information associated with the location information and that the individual information along with the associated Location information is provided for retrieval, especially on the Internet is made ready. As a result, in a technically simple way and Way an allocation of location information to products achieved. The display system is u. a. prepared to get some information Depict location by adding specific information for example, a product offered only in one place, only on display systems associated with this location becomes. However, this also means that said product is offered there becomes where these display systems stand. Order now this product information the location information of the relevant display system, results in a simple way a location information about the product, namely where this product is offered.

Consequently a display system may serve or be used on it information presented - some or all - with Location information, in particular to provide GPS information and enrich and then provide for retrieval. Such a provision can take place in particular on the Internet, where provision is made preferably such that good findability is achieved by search engines. This can z. B. mean that both product name and product location in data format that is customary for Internet search engines provided. This allows this product information be found in a local search, with a detailed search Location can be found. For example, finding is a special offer from a locally based retailer or the like on the Internet in a simple manner possible. Basically, the retailer concerned - um to stick to this example - to decide only that said special offer product is displayed in its display system becomes. The proposed method then basically performs automatically to an appropriate provision including information about the product Location information on the Internet. The manual entry of such information would be expensive.

According to one embodiment, a combination of online shop, action prices and GPS information in the display system is possible, is proposed and can be automated as far as possible. Through the proposed technical realization, the market in question, Super market or retailer or other a competitive advantage. A provision, in particular a provision on the Internet, is preferably implemented via a central server system described above.

According to one Another embodiment proposes that the location information additionally by means of locally arranged transmitters and / or receivers for determining the position is determined. Unless the GPS system is not should resolve high enough, or problems with GPS reception can exist additional position transmitters and / or recipients, in particular those who only have short ranges. Under a local transmitter and / or receiver is to be understood in this context as one for a range of less than one km, in particular less than 100 m is prepared. So a display system can be a GPS receiver and view the exact position of the screens further local transmitters and / or receivers are determined. This also allows information about vertical positions, in particular floors in buildings to maintain or improve.

Around a safe location determination and in particular assignment of the location information to create the respective display system or screen, is suggested that the GPS receiver on the display system, especially attached to a screen.

Cheap it is, if two or more screens are provided, at least equip two screens each with a GPS receiver, preferably equip all screens with a GPS receiver. This opens up the possibility within a display system, the position of each screen automatically to determine and constantly check to can. Information can be targeted accordingly being represented. For a GPS-based position determination to improve or assist is proposed at least one transmitter and / or receiver to the local Position determination and / or improvement of the local position determination the display system and / or at least one screen of the display system provided. Such, at short distances, namely distances under 1 km, in particular under 100 m aligned systems are basically known. For example, this is for this on each screen and / or display system a transmitter or a receiver arranged and accordingly a receiver and a transmitter or a plurality of receivers and transmitters stationary arranged in the area where the positioning of the devices made shall be.

embodiments The present invention will now be described with reference to the accompanying drawings Figures explained in more detail.

1 describes an inventive display system according to one embodiment.

2 shows a screen layout of the display system according to the invention according to 1 ,

3 shows a screen according to another embodiment of the invention.

4 shows steles of various embodiments of the invention.

5 shows a graph for displaying different sections of a video on multiple screens.

1 illustrates the compilation of screen contents according to an embodiment of the invention. The content is displayed on the screen 2 , The screen 2 is a picture memory 4 from which the data is displayed on the screen 2 reach. In a data store 6 is an accompanying video 8th stored for display to the image memory 4 is transmitted. In the input means 10 the individual information, which here is the indication of a price change, is entered. From the input device 10 becomes the individual information 12 in the image memory 4 imported.

The product management system 14 represents an offer picture 16 available in the image memory 4 is imported.

In the present example, the screen is by means of the GPS receiver 18 assigned a location information.

In another memory for wallpapers 20 in another embodiment also with the data memory 6 is a wallpaper 22 stored for display in the image memory 4 is loaded.

The merged image contents are on the image memory 4 thus present and become immediately on the screen 2 shown. These contents stored in the image memory can be transmitted via a data channel 24 output and thereby made available outside of the screen and even outside of the display system. As a result, for example, article data, images, videos, if necessary, TV spots and the stock for handover, for example, including the GPS position to search engines issued. Which output data are actually output, depends on the embodiment bzw. se from the specifications of the operator.

2 shows the screen of the 1 detail. There is a header at the top 23 of the background image 22 to recognize. It should be noted that for this purpose the respective image contents both in their capacity as a data packet, as they are present in a respective memory, in particular in the image memory 4 , each provided with the same reference numerals, as their actual representation on the screen 2 although their actual data structure may differ. The background picture 22 with header 23 thus also fulfills the function of providing further relatively fixed information. Such information may, for example, refer to the store where the screen is located 2 is set up and includes their store name. Likewise, hints about a daily action come into consideration. In any case, preferably the background image 22 compared to the other image content changed much less frequently.

Under the header 23 of the background image 22 is the accompanying video 8th shown. To this accompanying video 8th In addition, an output of a tone can be made. This can be selected and is not fixed by the system.

Below the accompanying video 8th is the offer picture 16 arranged. In addition to this offer picture 16 are additional information 26 such as a brief description of the product, the item number, available colors and material type. This information may also come from the product management system 14 in the image memory 4 be imported to the appearance on the screen 2 to enable.

In addition to the offer picture 16 is the individual information 12 shown. This individual information is the offer picture 16 and thus also the additional information 26 assigned and a representation thus takes place only together with the offer picture 16 and additional information 26 , Nevertheless, the individual information comes from another source, namely the input means 10 , For the viewer, however, is the spatial proximity and the simultaneous representation of the individual information 12 with the picture of the offer 16 and also the additional information 26 related. The accompanying video 8th should primarily arouse the attention of the observer.

In addition, on the screen 2 still as a foreign content 28 a "Newsticker" with transversely running tape was added. This can represent external information such as general news or in addition to arouse the attention of a viewer and, for example, the background image 22 complete.

3 shows a further embodiment, in particular further additional information compared to the embodiment according to 2 are supplemented. In the screen 102 are thus in the header foreign information 128 specified, which contain a date, a time and a weather report. There is another piece of information outside 130 shown, to which also an audio signal, namely the music is included for presentation. Such foreign information containing such music may be obtained, for example, from the Internet such as an internet radio and / or stored on a local hard disk. Here is an accompanying video 108 presented in a data store.

The offer picture 116 is here in a common framework with further additional information 126 shown.

This embodiment additionally includes an area with a free text 132 that of the picture picture 116 and thus also the additional information 126 can be added independently via the input unit. Will such a free text 132 not added, so a background image can be visible.

Another example of extraneous information is a graphic 134 represented, which also from the offer picture 116 independent, so unsynchronized can be displayed. Furthermore, an external website 136 shown. Again, this is about the picture of supply 116 unsynchronized image content.

Finally, another example is a TV show 138 which is either imported via the Internet via a corresponding television receiver and displayed. A "news ticker" 140 that represents messages in a ribbon is at the bottom of the screen 102 shown. This can for example be imported from an RSS feed from the Internet.

As well come from other sources such as news channels, publishers, service providers like news agencies or your own homepage of the operator into consideration.

The offer picture 116 is in the present case from an Internet shop of the operator of the screen 2 been obtained. In this case, the Internet shop of the operator serves as a product management system.

It is also to be noted that these 3 specifically to illustrate the possibilities of the invention. The possibility of superimposing the different picture contents becomes also thereby clear. Usually, however, not so many different image contents, in particular foreign information, will be displayed. Nevertheless, this should not be ruled out.

4 shows some possibilities, a screen 202 . 302 . 402 . 602 or a combination of the screens 502 and 504 to arrange by means of a stehle. The screens mentioned are even executed in portrait format, thanks to the vertical, slim design of the corresponding stele 203 to 603 perform.

The overall effect is so slim, but not clumsy, yet very large screen executable. For purposes of illustration, the stele is 503 shown in which two screens are arranged one above the other, thereby creating a high, slim overall display image. For illustrative purposes only, a walking person is shown over both monitors.

5 shows a system with three computers 202 . 204 and 206 , Each one is a screen 212 . 214 and 216 assigned. For illustrative purposes, the content images clarify 222 . 224 and 226 the respective contents of the computer 202 . 204 and 206 , Each of these computers 202 . 204 and 206 contains the video according to 5 concerns a moving racing car. The different computers 202 . 204 and 206 but have different sections 232 . 234 and 236 established. The computer 202 thus brings the content of the excerpt 232 on the screen 212 for presentation. Accordingly, the computer provides 204 for the presentation of the content of the clipping 234 on the screen 214 and accordingly this is done by the computer 206 for the clipping 236 on the screen 216 , In the example video of the 5 Thus, a driving race car is shown in all content images 222 . 224 and 226 equally present and illustrated. By choosing the different cutouts 232 . 234 and 236 bring the computers 202 . 204 and 206 but different content for presentation. Due to the synchronization, however, the same time is always shown in each case. Because the object - in the example of racing cars 200 - the respective image sections 232 . 234 and 236 reached at different times, his picture thus also reaches the screens 212 . 214 and 216 at different times and it creates the impression as the race car 200 from the screen 216 to the screen 214 , The video can thus not only be displayed on multiple screens, but it also takes place in a simple way a format change, because the three screens 212 . 214 and 216 in their entirety form a significantly longer or broader image than in the content images 222 . 224 and 226 illustrated overall view of the video. The type and implementation of this representation is possible in a simple manner, wherein during the presentation no large amounts of data must be transmitted to the respective screens, but only the information about the respective desired section. In the case of a rectangular section, 4 xy coordinates are sufficient.

All figures of the pre-announcement DE 10 2008 030 689.4 form the basis of the figures of this application. In particular, in the event that corrections of the figures should be necessary, reference is made to the figures of the prior application as a revelation source.

QUOTES INCLUDE IN THE DESCRIPTION

This list The documents listed by the applicant have been automated generated and is solely for better information recorded by the reader. The list is not part of the German Patent or utility model application. The DPMA takes over no liability for any errors or omissions.

Cited patent literature

• - DE 102008030689 [0098]

Cited non-patent literature

• - "www.example.de x1: 600, y1: 430, x2: 122, y2: 82" [0050]

Claims (27)

Method for providing information, comprising the steps: - Import at least one Offer image or video of a product or service to be offered from a product management program, in particular a merchandise management program or an online store, in a display system that has at least one Screen and a data processing system with a data memory having, - Presenting the at least one offer image or videos on the at least one screen, - Represent at least one stored in the data memory of the display system Accompanying video or image on the display screen, the representation of the accompanying video or image showing the presentation image or videos is synced, - Import at least an individual information associated with the offer image or film from an input means into the display system and displaying the Individual information on the screen, wherein the presentation of the Individual information with the presentation of the accompanying video or image and displaying the offer image or video synchronized becomes. Method according to claim 1, characterized in that that the individual information and / or other content depends is selected from a location information. Method according to one of the preceding claims, characterized in that a plurality of display systems and / or screens depending on their respective location information about be assigned to their respective site of a group. Method according to one of the preceding claims, characterized in that the individual information shown the location information is assigned and that the individual information provided along with the associated location information for retrieval will be provided, in particular on the Internet. Method according to one of the preceding claims, characterized in that the location information in addition by means of locally arranged transmitters and / or receivers for Position determination is determined. Method according to one of the preceding claims, characterized in that the offer picture or video and the Accompanying video or image and the additional information in each case a display area are assigned on the screen that overlap can. Method according to one of the preceding claims, providing a background image included in the display system saved and displayed on the screen the rest Images or videos is optically stored. Method according to one of the preceding claims, further comprising the steps: - import more, essentially independent of the goods or services to be offered into the display system and display the foreign content on the screen, being a synchronization with the presentation of the individual information, the accompanying video or image and / or the representation of the offer image or videos is avoided. Method according to one of the preceding claims, characterized in that a content selection of on the screen displayed content, which may also include all the content presented, for display on at least one other screen and / or Display system is provided or exported. The method of claim 9, wherein the content selection only content associated with the good or service to be offered; in particular only offer images or videos and / or individual information includes. The method of claim 9 or 10, wherein the content selection is compressed before deploying or exporting. Method according to one of the preceding claims, wherein the at least one screen and / or the display system one or the location information about the respective site of the screen or display system. Method according to claim 12, characterized in that that the location information in the display system or the screen is stored, and / or via a GPS receiver provided. The method of claim 12 or 13, wherein the location information along with one or the content selection from on the screen provided or exported. Method according to one of the preceding claims, characterized in that a representation on a screen and / or a stele with integrated data processing system in the Portrait takes place. Method according to one of the preceding claims, characterized in that in addition to optically provided information also audio signals are output. Method according to one of the preceding claims, further comprising the steps: - Provide a Edit image or video on the input device for editing by a user, wherein on the input means a selection tool is provided for selecting at least one section from the editing picture or video and - Represent the selected section on at least one screen of the display system. The method of claim 17, wherein for displaying of the clipping the edit image or video in the display system is deposited and only the selected section according to the selection made on the at least a screen is displayed, wherein the processing image or video remains unchanged. A method according to claim 17 or 18, wherein as a processing image or video an accompanying picture or video or a foreign content, in particular the content of an internet site is used. A method according to any one of claims 17-19, wherein of at least two selected sections each one is displayed on a screen, and where a synchronized Representation of the cutouts on the screens is done. The method of claim 20, wherein the representation offset on the respective screens by a predetermined period of time is pictured. The method of claim 20 or 21, wherein each Screen is assigned a computer on which the editing image or video along with information about each desired cutout stored and / or processed becomes. Display system for providing information With - A data processing system with a data storage and a screen for editing and displaying the information, - one Interface for importing at least one offer image or -videos of a product or service to be offered from a product management program, in particular a merchandise management program or an online shop, into a data processing system - a screen wherein the display system prepares the at least one offer image or video on the screen and the display system further prepared, at least one in the data store of the display system stored accompanying video or image load the data store and display it on the display screen, - one Synchronizer unit for synchronizing the presentation of the accompanying video or image showing the presentation image or video, - one Input means for inputting at least one of the offer picture or film associated with individual information, the display system is prepared to the individual information from the input means to import and display on screen, and the Display system is further prepared by means of the synchronization unit presenting the individual information with the representation of the Accompanying videos and / or picture and the representation of the offer picture or videos. Display system according to Claim 23, characterized that a GPS receiver is provided and attached to the display system, especially attached to a screen. A display system according to claim 23 or 24, characterized characterized in that at least two each with a GPS receiver provided screens are provided. Display system according to one of claims 23 to 25, comprising at least one transmitter and / or receiver for local positioning and / or local improvement Position determination of the display system and / or at least one Screen of the display system. A display system according to any one of claims 23 to 26, characterized in that it comprises one or more means for carrying out at least one of the features of the method according to Claims 1 to 11 and / or is prepared to to carry out a method according to one of claims 1 to 11.