DE102007028011A1 - Presentation system for use electronic assistance for sales of advertisement, has monitor controller provided to individually control monitors based on presentation loaded in system and data inputted by input interface - Google Patents

Abstract

The system has an input interface electronically and/or electrically coupled with a base module (10), where data are ready for inputted via the interface based on information contents displayed on a base module monitor (11). A monitor module (20) includes monitor (21) for displaying other information contents, which are provided for a buyer. A monitor controller (30) is provided to individually control the monitors based on a presentation loaded in the system and the data inputted by the interface.

Description

The The present invention relates to a presentation system, in particular for use as electronic sales aids for advertisements in print media, Internet or the like.

At the Offering services and goods, in particular offering of advertisements in print media, internet or the like, it is for the service provider or seller necessary, his offer to the respective customer as possible optimally adapted showcase. In such a presentation it is common not only desirable to convince the (potential) customer of an offer, but also one for the Customers optimized as possible solution to find. For this it is usually necessary that the solution only while the customer talk in his final Form is worked out. This ensures in an efficient manner that ultimately the customer a tailor made Offer can be made.

Indeed is in the process of developing a custom solution during the customer discussion to take into account that on the one hand the for the Service provider or seller required customer data to the service provider and the customer in transparent way available stand, and that on the other hand in a clear and for A customizable way for the customer to understand Offer is worked out. Often It is necessary for such a customer discussion, the customer to convince that, for example the service offered usually economic successes will promise.

on the other hand is taken into account, that at customer meeting the seller or the service provider only a limited time each disposal stands to explain his concept to the customer. Accordingly, it is necessary that the customer in a short time this concept as possible optimally transmitted becomes.

Around customize a service to a specific customer to be able to are customer-specific data, such as the customer's turnover, the market share of the customer, the number of employees of the customer etc. required. This information is the seller in usually before the customer talks in the form of index cards. However, it is often for the seller not sure that this Data up to date. As a rule, therefore at the beginning of each sales conversation, the customer data with the customer discussed. Thus a transparency between the seller and given to the customer, it is then necessary to provide the customer data, for example to be presented on a printed sheet of paper.

Of further it is necessary at the beginning of the conversation shortly to the customer the advantages of the offered service or goods of the seller to inform. These are usually handouts or similar information sheets used that presents to the customer and then handed over become. Often presented the seller in his customer talk Furthermore, a (more or less adapted to the customer) proposal, in which, for example, the offered service of the seller takes into account has been. Such a proposal is often also in the form of a handout from the seller prepared and handed over to the customer at the customer meeting. On the basis of such a proposal is then usually the actual customized solution during the sales talk Developed.

Therefore usually serve several different handouts as sales aids in which during a sales talk the advantages of the offered service or the offered goods presents become. Furthermore, it is often a further additional Handout with which a proposal is made to the customer, in this proposal, the offered service or goods is integrated. Furthermore, a third handout is often provided, in that with the customer during the customer talk the actual customer-specific solution is worked out. All in all So are a lot of handouts, information sheets etc. present during such sales talk from the seller and the customer must be discussed.

Of the Disadvantage with this conventional solution is in particular to see that the customer or buyer often during the sales talk the overview of the Benefit and advantage of the offered service or goods loses. In other words this means that of the seller his service or goods are not effectively presented can be. Likewise, the usually only limited plays Time during a sales pitch an essential role. At this time, it is necessary for the seller in one preferably transparent way the advantages of his product or service across from to present to the customer and at the same time one for the customer as possible optimal solution provide.

With regard to the development of a customized solution as possible during the customer discussion is finally to point out that this custom solution is often developed only during the customer interview, as in the course of the customer discussion usually only the actual needs of the customer are apparent to the seller.

outgoing Of these requirements, the present invention is now the Task based, a presentation system for use as an electronic sales aid of the type mentioned indicate, on the one hand, in the most efficient way possible, and Way to the buyer or customers in a short time an overview of the Advantage and benefit of the offered services or goods to be Companies can be set out and with which, on the other hand, during the customer talk a solution tailored to the customer and already developed in the customer talk can be presented to the customer.

These Task is with a presentation system of the type mentioned solved in that this presentation system is a base module with an associated Basic module monitor for displaying first information content, such as informational content intended for the seller, one with the base module electronically and / or electrically coupled input interface, via which - in dependence of the information content displayed on the base monitor - data are input, one with the base module electronically and / or electrically coupled monitor module with at least one monitor for display second information content, such as information content, the for the buyer are determined, and has a screen control. The screen control is designed in dependence one in the presentation system loaded presentation and / or from the over The input interface entered data is the base module monitor and the at least one monitor of the base module individually head for.

The achievable with the solution according to the invention Advantages especially when used as an electronic sales tool for ads in print media, the Internet or the like are obvious. On the one hand the present invention provides a presentation system, in which due to its execution As an electronic system waives any handouts, information sheets, etc. can be. On the other hand allows the inventive solution that the while a customer conversation updated customer data immediately stored in electronic form are what the optionally subsequent further processing of this Data considerably simplified.

Especially preferred is the presentation system proposed herein as a portable computer or the like device on which a certain sales presentation is loaded in the form of software. In particular, it is this is a computer system with a presentation software, which is designed individualized printed products or presentation folder or parts of it during the customer talk to generate and at least partially the generated presentation folder to present to the customer.

Especially in that the for the seller Relevant data or information on the one hand on the base module monitor be displayed while on the other hand, on the at least one separate monitor, the data or information that is relevant to the customer is presented it is possible the presentation for the (potential) customers very clear to design. The displays on the respective monitors (base module monitor or monitor of the monitor module) are independent of each other. Therefore is achieved that the (potential) customer during sales pitch only is confronted with such data that are actually intended for him. Especially This is an overburden the customer with for him unimportant data or information avoided.

on the other hand is the screen control of the presentation system designed in dependence of one in the presentation system loaded presentation or from the over the input interface entered data the base module monitor and the at least one monitor of the base module individually head for. This feature allows that on the presentation system a customer-optimized presentation is expired. For example, it is conceivable that with the presentation system presented presentation as a sales aid for ad sales serves. These usually have a very special geometric shape which is individually filled with textual content. With regard to a Target person relevant data, d. H. Information for a whole specific contact person at a potential customer can be over the Input interface of the base module from the seller during the sales talk be entered.

As already indicated, the presentation taking place on the presentation system according to the invention is preferably a software which describes a method for producing an individualized printed product. In this method, preferably the customer-relevant data entered during the sales talk via the input interface is analyzed using machine learning. The term "machine learning" is to be understood here in particular as a self-optimization process of the method which generates an respectively improved result in a new run due to automatic changes of evaluation criteria The result is even better if a higher probability of completion of ad sales is achieved.

Of the Advantage of the presentation system according to the invention So it is that during the sales pitch a size Number of individualized data collected and about the Input interface of the base module entered into the controller can be done using the running on the presentation system presentation software An evaluation of this individualized data is done so that for different Target persons or target customers in real time, d. H. during the Sales pitch, created an individualized printed product and simultaneously be displayed on the at least one monitor of the monitor module can.

at the evaluation of over the input interface of the base module entered individualized Among other things, data will include a number of prototype classes of Model customer made. Model customers are idealized customer types, which have emerged in the classical sales process. Of the Advantage formed by a classification algorithm prototype classes lies in that a big Number of individualized customers on these prototype customer classes can map, so that a further processing of the information still individual based on a single customer is possible, but still one abstract finishing due to the properties of the classes possible is. Abstract processing means in this context, that one whole group of customers in the same way for example by doing so is treatable that same Control parameters in the next Method step are entered. This can include the Use of same printing templates mean. This will be both the benefits of pure individualized Treatment as well as the pure class-like treatment of customer groups combined together.

The on the at least one monitor of the monitor module displayed information content preferably do not consist of a sequence of standard printed pages, but from a special sequence of presentation pages that are designed that she guide the customer in a structured way through the sales pitch. This will be information that only to the seller are displayed on the base module monitor so that only he She can read, for example, for the interlocutor (customer) as "on the Head standing "are recognizable, while customer-relevant information on the at least one monitor the monitor module can be displayed so that they easily from the potential customer can be read and for the seller "on the Head standing "recognizable are if customer and seller directly opposite to sit.

In an advantageous development of the presentation system according to the invention is provided that the Monitor module has a variety of individual monitors, each one the individual monitors over in each case an assigned graphic interface of the screen control is individually controllable. This development has the advantage that if while of the sales pitch from the seller over the Input interface entered customer-specific information the relevant information content, such as the presentation of the (potential) customer in a print medium, step by step adapted to the individualized and specific customer situation. This adaptation is preferably carried out according to changeable rules on the rating of the information as well as in the print medium to disposal standing place. In this way it is ensured in an advantageous manner that on the respective monitors of the monitor module gradually the individual Situations of the customer are taken into account.

Around to achieve that presentation system is particularly easy to use, it is preferably provided that the controller is designed to independently monitor the respective monitors of the monitor module recognize and configure. For this purpose, from the prior art different solutions not known in detail here.

on the other hand It is advantageous if the controller also has an interface for a external device, especially for a PDA device, a USB stick or an external computer over which the with the presentation system presentation to be presented is transferable to the controller. On the other hand, such an interface is suitable for an external one Device too to, after the sales pitch the for the customer specifically developed solution from the presentation system preferably over download a wireless communication interface to this to be able to process or realize.

In a particularly preferred embodiment of the presentation system according to the invention is provided that the Basic module monitor is designed as a touch-screen monitor, where the input interface is the touch screen field of the touch screen monitor is. Conceivable here would be it further, if the presentation system with the functionality the text recognition is equipped, so that the input of information over the Input interface using a touch screen pen done can.

Around to achieve that individual monitors of the monitor module in a redundant operation, in particular work without the need for an external power source, is provided that the respective Monitors of the monitor module are held in a monitor frame, wherein in this monitor frame its own power supply for the at least a monitor and an interface for data communication with are included in the control. The voltage source provided in the monitor frame preferably has rechargeable batteries etc.

In a particularly preferred realization of the presentation system according to the invention is provided that a Side edge of a frame holding the base module monitor with a side edge of a frame of a monitor of the monitor module hinged together, so that the Monitor of the monitor module relative to the base module monitor around the hinged cooperating side edges are preferably pivoted by about 180 ° can. This is also under particularly tight spatial conditions all advantages of modern presentation technology usable, and the targeted advice the customer is in particular by means of visually effective graphical Representations possible.

Preferably is provided in the last-mentioned embodiment that the monitor module a first monitor, which articulates about a hinge assembly connected to the frame of the base module monitor, and at least having another monitor, which via a further hinge assembly is hinged to the frame of the first monitor.

on the other hand However, it is also conceivable that the monitor module at least Having a first monitor that neither directly nor indirectly with the base module is mechanically connected, this at least a monitor over a wireless communication link is connected to the controller. It is advantageous if the monitor module a variety of others Has monitors which over a hinge assembly mechanically with the at least one first monitor are connected.

In a preferred technical realization of the base module monitor or the at least one monitor of the monitor module is provided, that this as a liquid crystal screen, TFT screen or executed as an e-paper are.

following the invention will be described by means of exemplary embodiments, the closer by means of drawings explained become. Show it:

1 in a schematic view of the flow of a presentation software, which is executed on a preferred embodiment of the presentation system according to the invention;

2a in a side view a first preferred embodiment of the presentation system according to the invention in the folded state;

2 B : the presentation system according to 2a in an unfolded state;

3 : A plan view of the presentation system according to 2 B ;

4a FIG. 2 is a plan view of a second preferred embodiment of the presentation system in the unfolded state; FIG.

4b : A plan view of the presentation system according to 4a wherein the two monitors of the monitor module are arranged shifted;

5 FIG. 3 is a plan view of a third preferred embodiment of the presentation system in the unfolded state; FIG.

6a a side view of a fourth preferred embodiment of the presentation system according to the invention in the folded state;

6b : the presentation system according to 6a in an unfolded state; and

7a - 7d : respectively plan views of the presentation system according to 6b with different numbers of monitors.

The basic sequence of a presentation software, which is executed on a preferred embodiment of the presentation system according to the invention is in 1 shown.

The start of a sales campaign is the step 11 , In step 12 be in a database 121 the presentation system collected individualized data from potential customers in a sales area. Data is collected from a variety of electronic and non-electronic data sources 13 , The non-electronic data sources are scanned in and thus made available electronically. Examples of non-electronic data sources for the step 12 would be directories of competing publishers and the ads they contain. All data belonging to a potential customer are in the database 121 individually addressable. The addressability can, for example, via the phone number of the potential customer or on the Un company name with associated postal address. Those skilled in such addressing variants are familiar.

at processing of non-structured data sources is automatic Recognition of the textual content, for example by means of OCR, conceivable. The further the level of detail and the scope of the data sources is, the better sales results can be expected.

The following are considered as the content of the data sources: detailed information on the potential customer such as contact person, company size, range of products and services, addressed customer groups, industry and sub-sector information, ad sales information of potential customers over a historical period, sales trends, implemented ad programs (in particular information about the current ad program, its layout, its type of ad, its color rendering, its size, etc.), information about past complaints, information on the financial situation including a credit history, history of the contact person including personal preferences as well as the propensity for specific products, the geographical reach of the company (in particular whether the company is also sold in other geographic regions or branches), information on competitors such as the names d he immediate competitor, their sales profiles and their advertising programs as well as the advertisement history of the direct competitors, information about the phone book competing media data such as information from newspapers, radio, television, Internet and other media, the potential customer uses, such as spending profiles for these other media. Furthermore, it is conceivable to include general market information, such as a business climate index broken down into individual sectors or subsegments. This also applies to the economic performance of a given ad region, information about existing unemployment, and assessments of the class of offers of a particular, potential advertiser. All the above detailed parameters are to be understood as examples. The basic idea is to get as much information as possible about a potential advertiser in the database 121 to collect further processed.

In step 14 An evaluation is made in the database 121 collected data as well as the generation of evaluation parameters. This can be done, for example, by weighting factors for different information classes in the database. The rules for the evaluation can be specified externally. They can be reset for each sales campaign. Typically, a seasoned salesperson will set the rule to weight the individual rating parameters at the beginning of a sales campaign.

After a rating has been generated, in the individualized data in the database 121 Weighting parameters are assigned, takes place in the step 16 the production of individualized printed matter 17 , These consist of presentation folders with a variety of different pages. These printed products 17 are based on specific print templates that are designed to pre-set the type of information per page of the presentation folder. The templates also define the general layout of the presentation folder. Based on the rating in step 14 On the one hand, the template type will be selected as well as the individual pages of the presentation folder 17 with the information from the database 121 filled. It is determined by the template, which information to which point of the presentation folder 17 to be printed. If more information is available per page or per page share than the print room is available, the information selected in the step 14 have received the highest evaluation parameters. In a first embodiment, one printed product is provided per potential customer. In this first embodiment, the step 18 also be skipped and the process ends in this case with step 19 ,

In the embodiment of the running on the presentation system presentation software is further provided that in the database 121 existing individualized customer data are evaluated in a single processing step and from there printed products 17 in the form of customer brochures 23 - as in 2 shown - generated.

Having previously described the general course of the method running on the presentation system according to the present invention, it will now be discussed in greater detail on individual aspects of the present invention. The above-mentioned rules, in the steps 14 and 16 can apply different priorities in the generation of customer brochures. Different market and product strategies of the telephone directory provider can be taken into account. Among other things, these take into account the superordinate rules defined for a particular sales campaign. For example, they may be the size of the ad to be sold or the color picker for an ad or other parame- ter required to design an individual display in a telephone book. Thus, in an economically disadvantaged zone, individual discounts may also be proposed in connection with certain ad sizes. On the other hand, if the publisher launches a new product line (eg, mobile), he wants the publisher to focus on this new product. This can be used when generating a rating in step 14 consideration of the individualized data. Due to this changed rating is in step 16 generates another content within the templates when generating the individualized printed products or customer-specific brochures.

In the production of individualized printed products or customer brochures in the step 16 It has to be taken into account that not only one type of advertisement is proposed to the customer, but each customer brochure may contain two alternative proposals for two different individual advertisements, in particular different sizes and thus also price differences. The customer can not immediately recognize these two ad alternatives because the special form of the presentation folder prevents both types of ads from being visible at the same time. This will allow sales to focus on selling the higher-end ad first, and if it does not, it will continue to be able to present the alternative offer.

Next the above mentioned display proposals can the customer brochures additional pressure fields for Information contained in the templates. These include, for example: the originals Data sources, general sales support materials of the publisher, specific sales arguments, other offers of the publisher, the Rules on which the ad suggestions were generated, as well as a targeted discussion guide for the Sales staff. These interview guidelines are also individual designed. For example, if the customer previously had a small black and white ad has, and the proposal is, in the future with a large format Color guide, the interview guide should be exactly the appropriate Take into account arguments. For example, it is possible that compares the previous appearance of a specific client is under-represented to its direct competitors. That would be the Case, if so far with a small black and white display is represented while the three main competitors large-format, colored advertisements have switched.

In the following, the self-learning behavior of the method required for the execution of a computer system will be discussed. This should be on the in 1 illustrated step 18 "Capturing Success Parameters and Processing to Modify Editing Rules".

The main variables in the computer-implemented process are: the customers with all customer-relevant data, customer classes, which are essentially prototype classes of model customers, evaluation rules, templates for the production of the printed products, the actual brochures, as well as the individual sales staff. At the end of an ad sales campaign, information is now provided about which seller could re-sell with which customer brochure and at what price. This information is also stored as part of the process for later processing. The storage can also be in the database 121 or in another form. The processing in step 18 includes an analysis that analyzes the customer situation represented by all the data available to a specific customer, the use of a specific customer brochure, the person of the seller, and other parameters required for the sales process. The results of this analysis are typically stored in the form of tables. Other forms are conceivable. A graphical representation of the results shows an experienced sales manager whether a shift in the evaluation criteria, in step 14 to assess the individualized data required, and whether in a next campaign when generating a rating other priorities must be set, so that it to a new formation of prototype classes and a different mapping of customer data 15 comes. On the other hand, the tabular results can also directly influence the steps 14 and 16 to lead. It is conceivable z. For example, the automatic discard of certain given print templates, which are replaced by more successful ones. Successful in this context means that there is a higher probability of completion between sales staff and customer. There is also a remapping of customer-relevant information from the database 121 on the templates of printed matter 17 imaginable. It is possible that the order of the sales arguments mentioned in the conversation thread is not sorted in ascending order, but in descending order of importance. Other conceivable automated customization rules include changing color choices on each page of the individual customer brochure templates, a larger or smaller number of customer brochures for a customer from which the salesperson can select, selecting a different template, etc. One skilled in the art will recognize this Variety of different com binationsmöglichkeiten.

The re-application of the procedure with new feedback information is indicated by the dotted line from "Stop" 19 to "Start" 11 in FIG 1 shown.

Overall, the proposed method allows for twofold optimization or learning opportunities. On the one hand, by the above-mentioned analysis, a sales expert can modify the rating rules for forming customer classes, on the other hand, the system executing the method, even based on the feedback information from the sales process, can optimize that sales representative properly and customer-oriented. In 5 this fact is shown. Here, the abstract learning process is divided 51 into an expert-based learning cycle 52 and a usage-based learning cycle 53 , The expert-based learning cycle refers to the definition of rules for the formation of different prototype classes. On the other hand, the usage-based learning cycle refers to the use of the individualized printed products or customer brochures in the sales process. By the above-mentioned automatic modifications of the appearance of the printed products, a self-optimized process is mapped.

In the following, preferred implementations of the presentation system according to the invention based on 2a to 7d described in more detail. It is in 2a a first preferred embodiment of the presentation system according to the invention 100 shown in a side view, this presentation system 100 in a collapsed state. In 2 B is the presentation system 100 according to 2a shown in a unfolded state while 3 a top view of the presentation system 100 in unfolded state represents.

The first preferred embodiment of the presentation system 100 has a base module 10 with an associated base module monitor 11 for displaying first information contents, wherein these first information contents are preferably intended only for the seller. The potential customer sits in using the first preferred embodiment of the presentation system 100 facing the seller, with the base module monitor 11 is oriented so that the seller can easily recognize the information content displayed on this monitor.

The presentation system 100 is also equipped with a monitor module 20 equipped, which in the first preferred embodiment of the presentation system 100 a monitor 21 for presenting second information contents. These second information contents are intended primarily for the potential customer. Since usually the seller and the (potential) customer sit opposite the sales talk, they are on the monitor 21 of the monitor module 20 displayed second information content aligned so that the potential customer can easily recognize this.

The basic module 10 of the presentation system 100 includes an electronically or electrically coupled input interface 12 , about which depending on the base module monitor 11 represented information content data can be entered. Preferably, this input interface 12 in the base module monitor 11 integrated as a touch screen.

In the base module 10 is also a screen control 30 provided with which the above-described presentation software is executed, and which is designed depending on a in the presentation system 100 loaded presentation software and depending on the via the input interface 12 entered data to generate the information content, which on the base module monitor 11 and the monitor 21 of the monitor module 20 are to represent. In detail, includes the screen control 30 a the monitor 21 of the monitor module 20 assigned graphics interface and another, the base module monitor 11 assigned graphic interface.

To make the presentation system as redundant as possible 100 Being able to guarantee is the basic module 10 equipped with a power supply in the form of a preferably rechargeable battery pack.

In the 4a and 4b are a further development of the presentation system 100 illustrated according to the first preferred embodiment. In this development, the monitor module 20 two monitors 21a . 21b on, which are designed to be hinged and an electronic and electrical connection to the base module 10 to be able to communicate. Both monitors 21a . 21b of the monitor module 20 are from the screen control 30 separately controllable. Thus, on the two monitors 21a . 21b At the same time different information contents are presented to the (potential) customer.

As in 4b shown in detail, the two monitors 21a . 21b of the monitor module 20 relative to the base module 10 and to the base module monitor 11 slidably executed.

In 5 is another modification of the presentation system 100 according to the preferred Embodiment of the present invention shown. In this embodiment, the monitor module is 20 with a total of three hinged individual monitors 21a . 21b . 21c executed by the screen control 30 can be individually controlled.

In 6a is another preferred embodiment of the presentation system according to the invention 200 shown. In contrast to the previously described embodiments, in this case the monitor module 20 as a separate component to the base module 10 executed. The monitor module 20 itself can have a different number of individual monitors 21a to 21d include, as in a plan view in the 7a to 7d is shown. These individual monitors 21a to 21d can be connected to each other so that they are hinged.

The monitor module 20 is with the base module 10 connected via a wireless communication link. All these are used to control and configure the individual monitors via this communication connection 21a to 21d of the monitor module 20 necessary data. Preferably, in a monitor frame 23 of the monitor module 20 a power supply provided with which the respective monitors 21a to 21d of the monitor module 20 be supplied.

In the following, the use of the presentation system according to the invention will be described in more detail. In this example, a service provider provides a customer with the presentation and design of advertisements in printed media. This example serves only to illustrate the presentation system according to the invention 100 . 200 and should not be construed as limiting in any way. Of course, the presentation system 100 . 200 not only suitable for offering services but also for offering goods.

in the individual becomes one possible Use of the presentation system according to the invention for Described for purposes of intuition. It is from a conversation of a seller an advertising company (eg telephone book / newspaper publisher) with his customer, being the seller a slot and a design of a new ad or a revision an existing advertisement offers. The seller is looking for the customer give him a presentation the possible Ads in the next To represent edition.

The presentation system according to the invention 100 . 200 is designed on the base module monitor 11 on the one hand and the respective monitors 21 of the monitor module 20 on the other hand, preferably in different information fields, to display certain information and data. This information is partly customer specific information or data or even information about the service provider.

Specifically, it is conceivable that at least at the beginning of the sales call the potential customer on a first monitor 21a of the monitor module 20 general information of the service provider will be presented. At the same time - preferably also at least at the beginning of the sales pitch - should the service provider on the base module monitor 11 Information about the customer will be displayed. For example, it would be conceivable that on the base module monitor 11 a site map, where, for example, the customer has its headquarters, as well as other customer specific data and statistics are presented.

In addition, at least one should be on the base module monitor 11 displayed information field be that of the seller via the input interface 12 new or updated customer-specific data can be entered in this information field during the sales pitch.

In general, the display is used on the monitor or monitors 21 of the monitor module 20 discussing existing programs, payment arrangements, customer feedback and the presentation of expanded ad sizes, as well as selling additional ads in other related categories.

After the customer profile etc. has been discussed, the actual customer discussion begins. For this purpose, it is conceivable that, for example, on the first or on a second monitor 21a . 21b of the monitor module 20 In the present case, this is, for example, the extract of a telephone book in which the customer has currently advertised.

Subsequently, on another monitor 21b of the monitor module 20 which is preferably adjacent to the monitor 21a a revised version of the illustrated status quo state is displayed and presented to the (potential) customer. In the revised version of the illustrated statequo state, the new concepts of the service provider on the one hand and the updated customer data on the other hand flowed in. Accordingly, it would be conceivable in the present case that, for example, a correspondingly revised page of the telephone book in which with the help of the on the presentation system 100 . 200 In the background running presentation software has already been incorporated a proposal for an improved and revised presentation of the customer's ad.

Additionally, it is preferable if the customer has a monitor 21 of the monitor module 20 Display information about the seller or service provider that quickly provides the customer with an overview of the strategy and success of the service being provided. In the present case, it is conceivable that a statistic is displayed here on the basis of which it can be seen how a simultaneously displayed revision of the advertisement of the customer in the addressed public is likely to arrive.

In the advantageous embodiment is on two monitors 21 of the monitor module 20 on the monitors, for example 21a and 21b At the same time, the customer presents on the one hand the status quo state of, for example, the telephone book entry or the advertisement of the customer in a telephone book and, on the other hand, a suggestion of the seller in which the display of the customer has been correspondingly revised. Based on this presentation and the direct comparison between the status quo state and a possible proposed revision, the customer can directly see the effect and the advantage of using the service of the seller or revising his advertisement.

Of the Customer now has the option his previous ad program in the current publication consider and compare with a proposed, redesigned one Display graphically enhanced by size and color, as well as potentially also by side positioning. This reissue, which is the base of the proposal is completely repackaged with the exact competition data of the previous year.

The presented presentation system is not limited to the sale of advertisements in industry telephone books. As well is it in sales talks can be used in many other industries. First and foremost are the Financial services industry and the insurance industry. in principle can the system according to the application everywhere be used where more or less individual advice of a Customers through a seller to adapt an individual offer is required. The can also be in the capital goods industry, for example.

Claims (11)

Presentation system ( 100 . 200 ), in particular for use as electronic sales aids for advertisements in print media, the Internet or the like, the presentation system ( 100 . 200 ) comprises: - a base module ( 10 ) with an associated base module monitor ( 11 ) for presenting first informational content, such as informational content intended for the seller; - one with the base module ( 10 ) electronically and / or electrically coupled input interface ( 12 ), depending on which on the base module monitor ( 11 ) information contents data are entered; - one with the base module ( 10 ) electronically and / or electrically coupled monitor module ( 20 ) with at least one monitor ( 21 ) for presenting second informational content, such as informational content intended for the buyer; and - a screen control ( 30 ), which is designed depending on one in the presentation system ( 100 . 200 ) loaded presentation and / or via the input interface ( 12 ) the basic module monitor ( 11 ) and the at least one monitor ( 21 ) of the monitor module ( 20 ) individually. Presentation system according to claim 1, wherein the monitor module ( 20 ) a plurality of individual monitors ( 21 ), and wherein each of the individual monitors ( 21 ) via respectively assigned graphics interface of the screen control ( 30 ) is individually controllable. Presentation system according to claim 1 or 2, wherein the controller ( 30 ), the respective monitors ( 21 ) of the monitor module ( 20 ) independently recognize and configure. Presentation system according to one of claims 1 to 3, wherein the controller ( 30 ) further comprises an interface for an external device, in particular for a PDA device, a USB stick or an external computer, via which with the presentation system ( 100 . 200 ) presentation to the controller ( 30 ) is transferable. Presentation system according to one of claims 1 to 4, wherein the base module monitor ( 11 ) is designed as a touch-screen monitor, and wherein the input interface ( 12 ) is the touch screen field of the touch screen monitor. Presentation system according to one of the preceding claims, wherein the at least one monitor ( 21 ) of the monitor module ( 20 ) in a monitor frame ( 23 ), and wherein in the monitor frame ( 23 ) a power supply for the at least one monitor ( 21 ) and an interface for data communication with the controller ( 30 ) is included. Presentation system according to one of the preceding claims, wherein a side edge of a frame ( 13 ), which contains the base module monitor ( 11 ), with a side edge of a frame ( 23 ) of a monitor ( 21 ) of the monitor module ( 20 ) interacts so that the monitor ( 21 ) of the monitor module ( 20 ) relative to the base module monitor ( 11 ) around the articulating side edges ( 13 . 23 ) can be pivoted preferably by about 180 °. Presentation system according to claim 7, wherein the monitor module ( 20 ) a first monitor ( 21 ) which articulates with the frame via a hinge arrangement ( 13 ) of the base module monitor ( 11 ) and at least one other monitor ( 21 ), which via a wide hinge assembly with the frame ( 23 ) of the first monitor ( 21 ) is hinged. Presentation system according to one of the preceding claims, wherein the monitor module ( 20 ) at least a first monitor ( 21 ), which is neither directly nor indirectly connected to the base module ( 10 ) is mechanically connected, and wherein this at least one monitor ( 21 ) via a wireless communication link with the controller ( 30 ) connected is. Presentation system according to claim 9, wherein the monitor module ( 20 ) a variety of other monitors ( 21 ), which via a joint arrangement mechanically with the at least one first monitor ( 21 ) are connected. Presentation system according to one of the preceding claims, wherein the base module monitor ( 11 ) and / or the at least one monitor ( 21 ) of the monitor module ( 20 ) are designed as liquid crystal screens, TFT screens or e-paper is / is.