DE102004022006A1 - Interactive sales system for media elements or content especially for entertainment sphere, involves debiting cost of selected media element or content to user via invoicing devices of mobile RF network operator and/or system operator - Google Patents

Abstract

An interactive sales system using a mobile RF system where the media element or content (8) are temporarily or occasionally communicated via a mass medium (3) to at least one user (2), who with interest in a certain media element/content communicates a message (10) via mobile phone to the system operator for identification of the respective media element or content. The selected media element (14) is sent to the user in a form usable by the user from the system operator and the costs for purchase of the selected media element/content are debited to the user (2) by using invoicing devices (6) of a mobile RF network operator (5) and/or the system operator (7) and/or an external operator (15) company. An independent claim is included for a method of operating an interactive sales system.

Description

Territory of invention

object The invention is an interactive distribution system for media elements or media content, especially music, video titles and software titles, as they are disseminated in the entertainment industry.

description of the prior art

In the EP 0 986 275 A1 entitled "Procedure for Buying Goods or Services with a Mobile Phone" is a transaction procedure for ordering goods or services with a mobile phone. In this case, a delivery order is transmitted by a customer directly to a service provider via a mobile network, and at least certain order data in which at least one amount of money is specified, packed in one or more short messages and transmitted to a connected to a short message service center validation platform. The specified amount of money is deducted from a current account of the customer and transferred to a money account of the service provider.

The GB 0 238 2423 A entitled "An e-commerce system using SMS order confirmation" discloses an e-commerce system with an internet link for placing a customer's orders with a merchant. With his order, the customer transmits his mobile phone number to the dealer. By means of the mobile phone number, the dealer can confirm the order via a short message (SMS) to the customer.

In the EP 1 397 013 A1 entitled "Routing SMS Messages Between Systems Through an Interworking Unit" describes a method for routing short messages (SMS) between different (international) providers and different mobile standards using a proxy server.

The WO 01/13298 A2 entitled "Method and system for facilitating a purchase " a sales process that over a mobile network is handled. Becoming a sales system the customer of dealers offered goods / services on the display of the mobile phone displayed. A product / service selected by the customer will be delivered via the Mobile network, e.g. by SMS, transmitted to the sales system, which then makes a corresponding order at a dealer.

From the Austrian Broadcasting (ORF) or the radio station Ö3 is a so-called Ö3 Hitservice offered. This Hitservice offers the listener the opportunity to use a mobile phone over the current or at a certain time played music title to inform. This Ö3 hit service is accessible from all mobile networks.

there just needs a short message (SMS) with a question mark as Content to be sent to a specific phone number of the radio station, and the listener receives promptly reply SMS with title and artist of the currently playing Piece of music. In a further development of this Ö3-Hitservices can be entered after the question mark a time and the Listener gets the information, which title ran at the requested time is and for the last 24 hours. The SMS costs to Ö3 the usual SMS rate, so exactly much like any other privately sent SMS, and the SMS reply from Ö3 is free.

epiphany the invention

The The object of the present invention is an interactive distribution system for media elements or media content of the entertainment industry, in particular a system for the interactive selection, order, order confirmation and the Reference of media elements / media contents.

These The object is achieved by the Subject of independent claims solved.

preferred Embodiments and further advantageous features of the invention are in the dependent claims specified.

Of the The basic idea of this invention is based on the fact that whenever a Users interested in one over a mass media / media content he has this / this directly by means of his mobile phone over the Sending an SMS or WAP message or the like select, order and purchase electronic interactions can.

In this case, for example, a listener of a radio program listening to a desired music, a message, in particular in the form of a short message (SMS) to a message recipient, preferably the mobile network operator, and so is the desired media element / media content, in particular the desired music element over a clearing house or signal processing station and a music element generating station transmitted to the listener. The costs will be calculated using the clearinghouse of the mobile network operator and / or the System operator and / or an external operating company charged to the handset. In this case, a kind of music value card system can be set up in analogy to the telephone value card system.

The means that by sending an SMS and / or WAP message to the system operator, e.g. a radio station, now the users (listeners) the possibility received, desired Select tracks and to order. It should also the nature of the delivery of the one selected Title or the selected one Title can be determined. In the field of television it is for a user possible to select a movie just shown and as a video cassette, DVD or download file.

Under The term media element / media content is in particular a work literature, sound art, cinematography or a software program, for example a piece of music, that usually copyrighted is. In the case of a commercial transfer, a reasonable remuneration must be paid be regulated by the author of the work or to the author. This is done, for example, in Germany by GEMA. This is the German "society for musical Aufführungs- and mechanical reproduction rights " trustee GEMA manages the rights of use of the music creators.

The Media elements / media contents should be particularly suitable both on data carriers in Form of CDs, DVDs, data storage cards (Compact Flash, SanDisk SD, multimedia card, SmartMedia card, memory stick and the like data carriers) to be as well as for a transmission in the form of electronic data using, in particular, an internet connection and in particular in compressed form according to the various Standards, such as MP3 to MP3Pro, AAC, Ogg Vorbis, RealAudio, WMA, Wave and the like compression method. In all cases, the copyright laws are respected and met.

Under The term user is understood to mean a person who, on the one hand, has a Access and authorization to use a mass media such as radio, television or press, whereby the use is also carried out by third parties and secondly, is in possession of a mobile device and thus with a mobile operator a radio connection to a Network operator or system operator can produce.

Under The term message is in particular an SMS (Short Message Service) message and / or WAP (Wireless Application Protocol) message understood and will subsequently be sending and receiving News about a mobile phone understood.

Under The term system operator is used more particularly as an operator of a Mass media and / or understood a mobile operator, usually a clearing house or a signal processing center which regulates billing-related matters.

In a first embodiment The invention thereby the desired media elements / media contents electronically transmitted to the user become.

there can prefers compression methods, such as MP3, MPEG and the like, be used. The electronic transmission can over the Internet or over a mobile network, in addition to the Internet in particular UMTS according to the high transfer rates as suitable transmission medium applies. The storage can be done by the user on known data storage media, for example hard disk, CD, DVD, MiniDisk and in particular digital memory cards done. It can transfer individual titles as well as collected works from the literary, film and Tonkunst, whereby the number of titles prescribed by the listener respectively can be determined. The same applies to the transmission of software programs.

In a second embodiment of the invention the desired Title at the system operator according to the specifications of the user first to be collected. Is the system operator a certain number of Titles available, then these are in the form of a CD, DVD, MiniDisk, Memory card and the like storage media provided to the user.

The Types of settlement versus the users can be designed very differently. Basically, there are several billing systems Clearing houses possible: the clearing house of the Mobile operator, the clearinghouse of the system operator or an external operating company, for example the PayBox.

In A simple way of offsetting is the relation of the media elements / media content over the Bill of the mobile network operator billed.

In another type of billing, the membership can be used with an operator and can here a security connection using the security devices of the mobile operator plus a corresponding additional identifier with a PIN number and the same be used.

In a continuation The invention can the user in analogy to a telephone card a Value card for the subscription of media elements / media contents are offered. One Such prepaid method has already proven in the mobile sector and offers for the user as well as the operator a safe and clear Type of settlement.

Of the Benefits and the advantages of the inventive concept are manifold with Impact on all different areas involved, whether customer / user, System operator or mobile network operator.

Of the Users get what they want: tailor-made, according to their wishes CD, an MP3 disk or just the one you want Song on his PC or directly on his mobile device - and that everything without big Effort and above all without additional technical requirements.

Of the System operator e.g. A radio station can help itself with this Systems primary a big extra Develop customer loyalty potential, if a sender this Concept would implement exclusively.

additional advertising opportunities for example about the CD cover, the CD printing, the song title list, the MP3 disk packaging, a shipping confirmation SMS etc. are given.

Of the Mobile network operator can provide another service with only provide little technical effort and would have additional communication fee income. In an advanced technical development, the music files also transferred directly to the phone become.

One embodiment The invention will be described below with reference to the drawing figure.

Summary the drawings

1 shows a first embodiment of the system according to the invention;

2 shows a possible scheme of a distribution system according to the invention.

description of preferred embodiments the invention

In 1 is an embodiment of the system according to the invention 1 shown. A user, here a listener 2 a radio program 8th , listens to a media item 14 in the form of a song over a radio station 3 , While listening to the song 14 the listener decides to listen 2 to obtain this title as an electronic file. The listener 2 has a mobile phone 4 by which he can order the music directly. For this, the listener sends a short message (SMS) 10 via an air interface to the mobile network operator 5 , The message contains an identification of the song, eg an indication of the time at which the song was broadcast on the radio station, and is sent to a specific phone number that belongs to a particular radio station 3 assigned. The message 10 is from the mobile network operator 5 initially via a data connection 11 . 12 to a clearing house 6 and possibly to an external operating company 15 forwarded. The clearing house 6 is in turn via a data connection 12 with the system operator 7 and optionally with an external operating company 15 ' connected.

The system operator 7 evaluates the message and identifies the desired music track with the help of the designated operator of the radio station, wherein he is connected via a data connection to this. The system operator 7 now has the task, the desired music title 14 in electronic form to the listener 2 forward.

The billing of this service takes place via the clearing house 6 or the external operating companies 15 . 15 ' ,

2 shows a more general representation of the system according to the invention.

who did not even think before, it would be nice, for example a certain one Song that you are listening to on the radio, also on CD or one other media to have. Therefore, the basic idea of this concrete concept implementation is based whenever, for example, you listen to a song on the radio hear this order via SMS or e-mail directly with the mobile device!

In order to the ordering process is interactive, depending on the type of game played Program of a radio station. The user or listener can interactively through, for example his SMS message gives an "impulse" that the ordered by him at this time played songs would be. By concrete design of the SMS transmission can the Users also different ways the selection of the data carrier, on which he would like to have delivered his order offered become.

All services in this too Context are then preferably settled via the telephone bill in cooperation with the respective mobile network operator and possibly other operating companies.

The Concrete implementation of the invention is based on the prior art of today and applies existing techniques with a high penetration rate at. Dependent from the future technical development are of course changes to the conceptual Procedure or adjustments to concrete technical changes possible, conceivable and probably also desirable.

A user 101 listens to a particular radio station 100 (Send source) a song, which he wants to order, and sets depending on the desired volume on which he wants to get the song, an SMS message. For this purpose, for example, a mobile phone as a newsreader 102 used.

• – In der Telefonnummer, an welche die SMS gesendet wird, ist eine Identifikation der Sendequelle 100 kodiert
• – Der Inhalt der SMS-Nachricht kodiert die Art des Datenträgers, auf welchem der Nutzer 101 das Musikfile geliefert haben möchte

There are examples of the following characteristics:

• In the telephone number to which the SMS is sent is an identification of the transmission source 100 encoded
• - The content of the SMS message encodes the type of volume on which the user is 101 want to have delivered the music file

e.g .: SMS text: "CD", "MP3", or "my.address@e-mail.com" encode the desire the music track on CD or on an MP3 disk via mail to get or by e-mail to the sent address. SMS sending number: It encodes on which radio station the music track is currently playing becomes.

About the with the SMS message sent telephone number of the user and owner of the mobile phone, the customer is automatically identified.

The SMS message is transmitted by the respective mobile network operator to the IT system of the system operator 104 routed, for example, after it has been checked on the basis of the phone number, that it is not a prepaid phone and fully automatically processed there.

As a receiver and system operator 104 It can be a radio station, an Internet provider or an Internet service provider - but preferably a radio station, as it already has the appropriate music databases. The system operator controls at least one distribution channel to the transmission source 100 , At the system operator 104 a message processing and evaluation takes place 105 and a disk creation 106 with the desired program as content. About a disk shipment 107 becomes the volume 106 to the user 101 transmitted.

• – Das System erkennt anhand der Rufnummer, ob es sich um eine Erst- oder eine Wiederholungsbestellung handelt
• – Bei einer Erstbestellung wird automatisch ein Verzeichnis für diese Rufnummer angelegt und das bestellte Musikfile aus der Musik-Datenbank dorthin kopiert oder nur ein Vermerk über die Musikdaten abgespeichert
• – Auf Wunsch wird ein Retour-SMS abgesetzt, welches die Bestellung gegenüber dem Nutzer 101 bestätigt
• – Bei einer Wiederholungsbestellung entfällt die Neuanlage des Verzeichnisses und erfolgt die Musiktitelablage bzw. Ablage der Musikdaten unter dem bereits bestehenden Verzeichnis
• – Ist eine bestimmte Datenmenge erreicht, z.B.: max. Speichermenge einer CD oder eines MP3-Speichers, werden die Musikfiles automatisch auf eine CD gebrannt oder einen MP3-Speicher kopiert und der Datenträger versendet
• – Bei Wahl des e-mails als Datenträger wird das jeweilige Musikfile sofort vollautomatisch an die mitgesendete e-mail-Adresse versendet

There are examples of the following characteristics:

• - The system recognizes by the phone number whether it is a first order or a repeat order
• - When a first order is automatically created a directory for this number and copied the ordered music file from the music database there or just a note about the music data stored
• - Upon request, a return SMS will be placed, which the order to the user 101 approved
• - With a repeat order, the new creation of the directory is omitted and the music file storage or storage of music data under the existing directory
• - Is a certain amount of data reached, eg: max. Memory amount of a CD or MP3 memory, the music files are automatically burned to a CD or copied an MP3 memory and sent the disk
• - If you select the e-mails as a data carrier, the respective music file is immediately sent automatically to the e-mail address sent

Of the Mailing is done in cooperation with the mobile network operator, since he over has the necessary postal recipient data. The exact shipping methods - exhaustion of a Potential additional advertising opportunities (Title list, CD cover, packaging, confirmation SMS and etc.) - are individual by the respective operator implemented.

Farther It is recommended that the customer billing generally directly through the Mobile network operators and thus to carry out the telephone bill.

Besides is to install a music file counter in the EDP system that registers how many times a particular songfile has been replicated to a base for the Calculation of duplication fees to obtain which to the respective author or right holder dissipate are.

Quite the Internet should not be waived aware - it should serve in the system as a control platform. About the homepage of the respective system operator 104 should be the user / buyer 101 be given the opportunity to inspect the list of already selected songs.

In addition to the pure insight additional functions could be provided be like deleting songs, putting a pulse on premature shipping, etc.

1

sales system

2

user

3

radio stations

4

mobile phone

5

Mobile network operators

6

clearing house

7

system operator

8th

ear canal

9

input

10

message

11

Data Connection

12

Data Connection

13

Data Connection

14

Media element media content

15

external Operating company 15 '

100

transmission source

101

user

102

News donors

103

message recipients

104

system operator

105

message processing

106

Disc Creation

107

Disk Shipping

Claims (13)

Interactive distribution system for media content / media elements ( 14 ) using a mobile radio system characterized in that the media elements / media contents ( 8th ) temporarily or partially via a mass medium ( 3 ) to at least one user ( 2 ) that the user ( 2 ) if interested in a particular media item / content via a mobile phone ( 4 ) a message identifying the particular media item (s) ( 10 ) via the mobile radio system to a system operator ( 7 ) that the selected media element ( 14 ) in a user-usable form from the system operator to the user ( 2 ) and that the cost of obtaining the selected asset / media content using billing facilities ( 6 ) of a mobile network operator ( 5 ) and / or the system operator ( 7 ) and / or an external operating company ( 15 . 15 ' ) to the user ( 2 ) will be charged. Interactive distribution system according to claim 1, characterized in that the mass medium ( 3 ) Includes radio, television, internet or printed press. Interactive distribution system according to one of the preceding claims, characterized in that the message ( 10 ) is an SMS (Short Message Service) message or a WAP (Wireless Application Protocol) message. Interactive distribution system according to one of the preceding claims, characterized in that each media element / media content ( 8th ) only for a certain time via the mass medium ( 3 ) and the selected media item (s) ( 14 ) is identified by the message ( 10 ) within this time by the user ( 2 ) to the system operator ( 7 ) is transmitted. Interactive distribution system according to one of the preceding claims, characterized in that the selected media element / media content ( 14 ) not currently on the mass medium ( 3 ) and is thereby identified that the message ( 10 ) includes an indication of the time at which this selected media item ( 14 ) was communicated the last time. Interactive distribution system according to one of the preceding claims, characterized in that the user ( 2 ) a confirmation of his message ( 10 ) in the form of an SMS or WAP message, wherein the reconfirmation information about the selected media element / the media content ( 14 ). Interactive distribution system according to one of the preceding claims, characterized in that the media elements / media contents ( 8th . 14 ) Works of literature, sound art, film art or a software program is. Interactive distribution system according to one of the preceding claims, characterized in that the selected media element / media content ( 14 ) at the system operator ( 7 ) is in electronic form and is transmitted in this form via a telecommunications network to the user. Interactive distribution system according to one of the preceding claims, characterized in that the selected media element / media content ( 14 ) at the system operator ( 7 ) is stored on a data carrier, which is then sent via a delivery service to the user. Interactive distribution system according to one of the preceding claims, characterized in that several of the user ( 2 ) selected media elements / media contents ( 14 ) at the system operator ( 7 ) and only after a certain number of collected elements or after expiry of a given period of time on ei stored on disk and sent to the user ( 2 ). Interactive distribution system according to one of the preceding claims, characterized in that the costs for acquiring the media element / media content ( 14 ) using the billing device ( 6 ) of the mobile network operator ( 5 ) and / or the system operator ( 7 ) and / or an external operating company ( 15 . 15 ' ) for a corresponding number of media elements / media content ( 14 ) per billing period to the user ( 2 ) will be charged. Interactive distribution system according to one of the preceding claims, characterized in that the costs for acquiring the selected media element / media content ( 14 ) by prepaying a prepaid credit, and by proving an existing prepaid credit to the payroll facility ( 6 ) of the mobile network operator ( 5 ) and / or the system operator ( 7 ) and / or an external operating company ( 15 . 15 ' ) the billing of the media elements / media contents takes place. Method for operating an interactive distribution system for media elements / media content ( 1 ) according to one of the preceding claims, characterized by the steps: that the media elements / media contents ( 8th ) temporarily or partially via a mass medium ( 3 ) to at least one user ( 2 ) that the user ( 2 ) if interested in a particular media element / content ( 1 ) 4 by means of a mobile phone ( 4 ) a particular media item / content ( 14 ) identifying message ( 10 ) via the mobile radio system to a system operator ( 7 ) that the selected media element ( 14 ) in a user-usable form from the system operator to the user ( 2 ) and that the cost of obtaining the selected asset / media content using billing facilities ( 6 ) of a mobile network operator ( 5 ) and / or the system operator ( 7 ) and / or an external operating company ( 15 . 15 ' ) to the user ( 2 ) will be charged.