CN219179738U - Frame component of display equipment and commercial display equipment - Google Patents

Abstract

The utility model discloses a frame component of display equipment and commercial display equipment, and relates to the technical scheme of the display equipment. By the mode, the influence of the black edge area on the display effect of the display area can be reduced on the commercial display equipment by the frame component, the proportion of the display area on the display module is improved, and the screen is more outstanding, so that the overall attractiveness of the commercial display equipment is improved, a user is given a sense that the display area is larger and the visual field is wider under the condition that the equipment size is unchanged, the screen has visual impact, and the visual experience of the user is improved.

Description

Frame component of display equipment and commercial display equipment

Technical Field

The utility model relates to the technical field of display equipment, in particular to a frame component of display equipment and commercial display equipment.

Background

The structure of the present large-scale display device (such as a commercial display) generally comprises a backlight module, a frame component and a display module. The frame component comprises a frame body, a glass support and a middle frame, wherein the glass support is fixed on one side of the frame body and provides a supporting position for the display module, and the middle frame is fixed on the other side of the frame body and is used for limiting the movement of the optical film so that light rays emitted by the backlight module can irradiate on the rear side surface of the display module through the optical film.

In general, in order to improve the overall aesthetic degree of the display device, the edge of the glass panel needs to be printed with black edge areas for shielding the glass bracket, the middle frame and other functional modules, however, due to the limitation of the structure of the frame component, the width of the frame component, which is arranged at the rear side part of the glass panel, is larger, so that the glass panel needs to be printed with wider black edges in a matching way, and the occupation of the black edge areas on the glass panel is larger, thereby influencing the overall aesthetic degree of the device and the use experience of users, and the display device cannot be matched with the design concept of a full screen.

Disclosure of Invention

The aim of the embodiment of the utility model is that: the frame component and the commercial display device of the display device are provided, and the problems that the black edge area of the glass panel is wider and the watching and using experience is poor due to the fact that the size of the frame component is large are solved.

In order to achieve the above purpose, the utility model adopts the following technical scheme:

in a first aspect, a bezel assembly for a display device is provided, comprising:

a frame body;

the glass bracket is arranged adjacent to the frame body, the front side of the glass bracket is provided with a supporting surface, the supporting surface provides a mounting position of the display module, and a containing space is formed between the rear side of the glass bracket and the frame body at intervals;

the middle frame is arranged in the accommodating space, so that the front side of the middle frame is shielded by the glass bracket.

In a second aspect, there is provided a quotient display device, comprising:

a bezel assembly as described above, the bezel assembly circumscribing a mounting area;

the display module is arranged on the front side of the frame assembly, the display module covers the installation area, and the outer edge of the display module is erected on the supporting surface;

and the backlight module is arranged at the rear side of the frame component.

The beneficial effects of the utility model are as follows: the frame component of the display device is provided with the accommodating space between the rear side of the glass bracket and the bracket body, so that the middle frame can be completely placed in the accommodating space, and the front side of the middle frame is shielded by the glass bracket.

Compared with the traditional frame component structure, in the application of the commercial display equipment, the outer edge of the optical film material can be placed in the accommodating space, the middle frame does not need to extend out of the inner side of the glass support in the viewing direction of the commercial display equipment, the width dimension of the part of the frame component, which is placed on the rear side of the glass panel, can be correspondingly reduced, the black edge area at the edge of the glass panel does not need to consider shielding of the middle frame after shielding the glass support, the width of the black edge area can be correspondingly narrowed, the influence of the black edge area on the display effect of the display area is reduced, the occupation ratio of the display area on the display module is improved, the screen is more outstanding, and therefore, the whole aesthetic degree of the commercial display equipment is improved, a user is given a larger display area and a wider visual field, the screen has more visual impact force, and the viewing experience of the user is improved under the condition that the equipment size is unchanged.

Drawings

The utility model is described in further detail below with reference to the drawings and examples.

FIG. 1 is a schematic diagram of the overall structure of a commercial display device according to an embodiment of the present utility model;

FIG. 2 is a second schematic diagram of the overall structure of the commercial display apparatus according to the embodiment of the present utility model;

FIG. 3 is a cross-sectional view of the whole structure of the commercial display apparatus according to the embodiment of the utility model;

FIG. 4 is an enlarged schematic view of portion A of FIG. 3;

FIG. 5 is a schematic illustration of a bezel assembly for a display device according to an embodiment of the present utility model;

FIG. 6 is a second cross-sectional view of the whole structure of the commercial display apparatus according to the embodiment of the utility model;

FIG. 7 is an enlarged schematic view of portion B of FIG. 6;

FIG. 8 is a schematic diagram of a second frame assembly of a display device according to an embodiment of the present utility model.

In the figure: 10. a frame body; 11. an accommodating space; 12. a support edge; 13. a shielding block; 14. a shielding groove; 15. folding edges; 20. a glass support; 21. a support surface; 30. a connecting bracket; 40. a middle frame; 41. a first hanging part; 42. a limiting platform; 50. a display module; 51. a glass panel; 52. a liquid crystal panel; 53. a touch panel; 60. a backlight module; 70. an optical film material; 71. and a second hanging part.

Detailed Description

In order to make the technical problems solved by the present utility model, the technical solutions adopted and the technical effects achieved more clear, the technical solutions of the embodiments of the present utility model are described in further detail below, and it is obvious that the described embodiments are only some embodiments of the present utility model, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the utility model without making any inventive effort, are intended to fall within the scope of the utility model.

In the description of the present utility model, unless explicitly stated and limited otherwise, the terms "connected," "connected," and "fixed" are to be construed broadly, and may be, for example, fixedly connected, detachably connected, or integrally formed; can be mechanically or electrically connected; can be directly connected or indirectly connected through an intermediate medium, and can be communicated with the inside of two elements or the interaction relationship of the two elements. The specific meaning of the above terms in the present utility model will be understood in specific cases by those of ordinary skill in the art.

In the present utility model, unless expressly stated or limited otherwise, a first feature "above" or "below" a second feature may include both the first and second features being in direct contact, as well as the first and second features not being in direct contact but being in contact with each other through additional features therebetween. Moreover, a first feature being "above," "over" and "on" a second feature includes the first feature being directly above and obliquely above the second feature, or simply indicating that the first feature is higher in level than the second feature. The first feature being "under", "below" and "beneath" the second feature includes the first feature being directly under and obliquely below the second feature, or simply means that the first feature is less level than the second feature.

As shown in fig. 5 and 8, the present embodiment provides a bezel assembly of a display device, where the bezel assembly is used in an application of the display device to reduce a duty ratio of a black area on a display screen, and improve an aesthetic degree of a commercial display device and a sensory experience of a user.

As shown in fig. 1-2, the commercial display device of the present embodiment is one of display devices, and is mainly applied to commercial scenes, such as: the liquid crystal advertising machine, the conference display screen, the liquid crystal splicing screen, the touch integrated machine, the outdoor advertising machine, the digital intelligent water tablet, the self-service terminal, the custom-made business display and the like belong to the business display category. The display module 50 and the backlight module 60 are respectively disposed at the front side and the rear side of the frame assembly and form a connection relationship with the frame assembly, wherein the display module 50 comprises a liquid crystal panel 52 for providing an image display function, and a glass panel 51 disposed at the front side of the liquid crystal panel 52 to protect the liquid crystal panel 52, a first side (front side) of the liquid crystal panel 52 is attached to a rear side of the glass panel 51, a second side (rear side) of the liquid crystal panel 52 is fixedly connected with the frame assembly, and the backlight module 60 and the optical film 70 are disposed at the rear side of the display module 50 for providing an image brightness function.

It should be understood that the liquid crystal panel 52 may be LED (Light Emitting Diode) display, OLED (Organic Light-Emitting Diode) display, LCD (Liquid Crystal Display) display, or the like. Of course, other display modes than liquid crystal may be adopted for the display module 50.

On the basis of the above, the business display device of this embodiment may further provide a touch interaction function, where, on the basis that the display module 50 includes the liquid crystal panel 52 and the glass panel 51, the display module 50 may further include the touch panel 53, where the touch panel 53 is disposed between the liquid crystal panel 52 and the frame component, and between the liquid crystal panel 52 and the glass bracket 20, specifically, a first side (front side) of the touch panel 53 is attached to a second side of the liquid crystal panel 52, and a second side (rear side) of the touch panel 53 is connected and fixed with the frame component. The commercial display device can operate the image content displayed on the liquid crystal panel 52 through the touch technology provided by the touch panel 53, so as to realize man-machine interaction, and integrate one or more functions of a projector, a whiteboard, a curtain, sound equipment, a television, a video conference terminal and the like. In practical application, besides being provided with the touch panel 53, the commercial display device further comprises an intelligent processing system, and in an assembled state, the touch panel 53 and the intelligent control system are combined together by an integral structural member and supported by a special software system, so that display and touch interaction functions are realized by matching with the liquid crystal panel 52. The user can perform touch operation on the interactive flat board through a finger or a touch pen, and the intelligent processing system generates writing handwriting and displays the writing handwriting on the display screen according to the touch operation input by the user, or generates control operation to process display content in the display screen according to the touch operation input by the user.

For the above-mentioned commercial display device, in order to stabilize the installation of the display module 50 and the optical film 70, the frame assembly generally includes a frame body 10, a glass bracket 20 and a middle frame 40, wherein the glass bracket 20 is fixed on one side of the frame body 10 for supporting the display module 50, and the middle frame 40 is fixed on the other side of the frame body 10 for hanging or pressing the optical film 70. In order to improve the overall aesthetic degree of the device, the edge of the glass panel 51 needs to be printed with a black edge area for shielding the glass support 20, the middle frame 40 and other functional modules, however, due to the limitation of the structure of the frame component, if the glass support 20 needs to provide a large enough supporting position to ensure the stable installation of the glass panel 51, the middle frame 40 needs to extend out from one side of the glass support 20 to ensure the stability of the display module 50 and the optical film 70, so that the width of the frame component arranged on the rear side part of the glass panel 51 is large, the glass panel 51 needs to be printed with a wider black edge in a matching way, and the occupation of the black edge area on the glass panel 51 is large, thereby influencing the overall aesthetic degree of the device and the use experience of users. For this reason, the inventors have studied and have proposed a screen frame assembly in this embodiment, and a display device and an interactive tablet using the screen frame assembly.

In order to better understand the technical solutions of the present application, the following will make a clear and complete description of the technical solutions of the embodiments of the present application with reference to the drawings in the embodiments of the present application. It will be apparent that the described embodiments are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by those skilled in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.

As shown in fig. 1 to 8, for the understanding of the present embodiment, for the bezel assembly and the commercial display device, a side close to the center direction of the display module 50 (glass panel 51) is an inner side of each component, that is, an "inner" direction indicated by an arrow in the drawing, and a side far from the center direction of the display module 50 (glass panel 51) is an outer side of each component, that is, an "outer" direction indicated by an arrow in the drawing; in the use state of the business display device, the direction of the side of the display module 50 for displaying the image is the front side of each component, namely the direction of the arrow in the drawing, and the direction of the side of the display module 50 away from the front side is the rear side of each component, namely the direction of the arrow in the drawing.

In this embodiment, the frame assembly is used as a supporting body of the commercial display device, which encloses and defines an installation area, the display module 50 and the backlight module 60 are respectively installed on the front side and the rear side of the frame assembly, and the display module covers the installation area.

As a specific solution, the frame assembly includes a frame body 10 and a glass bracket 20, as shown in fig. 3-8, the frame body 10 and the glass bracket 20 on the same side of the same plate are disposed adjacent to each other and parallel to each other, in this embodiment, an installation space is provided on the inner side of the frame body 10, the installation space can be used to accommodate components or functional modules, the glass bracket 20 is disposed on the inner side of the frame body 10, in the application state of the commercial display device, the outer side of the frame body 10 is exposed outside the device to form an outer edge structure of the commercial display device, and the front side of the glass bracket 20 defines a supporting surface 21, and the supporting surface 21 is disposed in the installation area for supporting the rear side of the display module 50, so that, in the application state of the commercial display device, the glass bracket 20 is covered and shielded by the frame body 10, the display module 50 and the backlight module 60.

Specifically, the structure of the display module 50 includes the glass panel 51, the liquid crystal panel 52 and the touch panel 53, where the glass panel 51, the liquid crystal panel 52 and the touch panel 53 are sequentially stacked, any two adjacent panels can be attached and fixed by using a full-lamination process through optical adhesive, and the size of the glass panel 51 is slightly larger than that of the liquid level plate and the touch panel 53, so that light leakage at the edge of the display module 50 is avoided as much as possible, and the touch panel 53 is supported and fixed by the supporting surface 21.

It should be understood that, in the present embodiment, the edge of the glass panel 51 is printed with a black edge, and the black edge is used for shielding the parts (the frame component, the functional module, the cable, etc.) located at the rear side of the glass panel 51 and located at the edge area of the glass panel 51, and the glass bracket 20 is disposed in the area shielded by the black edge, so that the black edge area can effectively improve the integrity of the display device, and can also prevent the light leakage at the edge of the display module 50, and the thickness of the black edge area depends on the size of the parts hidden at the rear side edge of the glass panel 51. In this embodiment, the glass bracket 20 is adhered to the rear side surface of the touch panel 53 by the manner of attaching the double sided adhesive tape to the supporting surface 21 (the fixing manner of glue dispensing and bonding is not suitable for the glass bracket 20 to be supported on the liquid crystal panel 52), so that the whole display module 50 is supported and fixed.

Further, the bezel assembly further includes a middle frame 40, where the middle frame 40 is disposed in the accommodating space 11, so that the front side of the middle frame 40 is blocked by the glass stand 20, and the middle frame 40 can limit the movement of the optical film 70, and in other embodiments, the middle frame 40 can limit the movement of the display panel and the touch panel 53 in cooperation with the glass panel 51, but in this embodiment, the glass stand 20 can provide support for the display panel and the touch panel 53, so that the middle frame 40 in this embodiment is mainly used for supporting the optical film 70. By arranging the middle frame 40 in the accommodating space 11 formed by the glass panel 51 and the frame body 10, the middle frame 40 is shielded by the glass bracket 20 in the viewing direction (the direction that the user is positioned at the front side of the business display device and faces the display module 50), and the accommodating space 11 reserved between the middle frame 40 and the glass bracket 20 can provide an installation space for the optical film 70, so that the outer edge of the optical film 70 can be placed in the accommodating space 11 and connected with the middle frame 40, the optical film 70 can be completely overlapped with the display area of the liquid crystal panel 52, and the light emitted by the backlight module 60 can be ensured to pass through the optical film 70 and irradiate on the liquid crystal panel 52. Compared with the traditional frame assembly structure, the middle frame 40 is shielded by the glass panel 51, and the accommodating space 11 for accommodating the outer edge of the optical film 70 is provided between the middle frame 40 and the glass bracket 20, so that the middle frame 40 does not need to extend out of the inner side of the glass bracket 20 in the viewing direction of the commercial display device in the embodiment, the middle frame 40 is ensured not to cause influence on the appearance of the glass panel 51 to the greatest extent, the width dimension of the frame assembly arranged at the rear side part of the glass panel 51 can be correspondingly reduced, the black edge area at the edge of the glass panel 51 does not need to consider shielding of the middle frame 40 after shielding the glass bracket 20, the width of the black edge area can be correspondingly narrowed, the influence of the black edge area on the display effect of the display area is reduced, the occupation ratio of the display area on the display module 50 is improved, the screen is more outstanding, the overall aesthetic degree of the commercial display device is improved, the display area is larger, the visual field is wider, the screen has visual impact and the user's sense is improved under the condition that the device size is unchanged.

Specifically, the frame assembly formed by combining each frame body 10 and the glass support 20 may be a frame structure formed by splicing multiple segments, and the frame body 10 and the glass support 20 may be selectively processed by extrusion molding or roll forming according to the requirement on one side of the display module 50, and the structure may be a section frame with a cavity or a sheet metal frame with a plate structure, which may be understood that the same processing manner may be adopted between the frame body 10 and the glass support 20, or two different processing manners may be adopted respectively. The frame components are respectively arranged at the outer edges of the display module 50 and are matched with the outer edges of the display module 50 in shape, in general, the display module 50 is rectangular in shape in the viewing direction, the lengths of the side edges of the display module 50 and the backlight module 60 are respectively matched with the lengths of the corresponding screen frame components, and the screen frame components can be connected through connecting components such as corner pieces or the like or through welding, buckling or integrally forming.

As shown in fig. 5 and 8, the middle frame 40 is provided with a first hanging portion 41, and the first hanging portion 41 is mainly used for limiting the movement of the optical film 70 in the application of the commercial display device, and in some embodiments, the first hanging portion 41 can limit the movement of the optical film 70, and can also limit the movement of the display module 50 in cooperation with the glass bracket 20. Similarly, in order to avoid the first hanging portion 41 protruding from the inner side of the glass holder 20 and forcing the black edge region to be enlarged, the first hanging portion 41 of the present embodiment is placed in the accommodating space 11 between the middle frame 40 and the glass holder 20 so as to be shielded by the glass holder 20 as well, thereby ensuring the black edge region of the glass panel 51. In practical applications of commercial display, the edges of the optical film 70 extend into the space between the glass support 20 and the middle frame 40 and form a fit with the first hanging portion 41, so that each edge of the optical film 70 can stably form a fit with the frame component.

In some embodiments, the middle frame 40 can be installed inside the frame body 10, and is connected with the backlight module 60 through the frame body 10;

in the present embodiment, referring to fig. 3 to 8, the middle frame 40 is connected to the backlight module 60, and the bezel body 10 can be selectively connected to the backlight module 60 or the middle frame 40 according to the position of the display module 50 where the bezel assembly is located.

It should be appreciated that the optical film 70 may be a laminated combination of one or more of the materials used to treat light, such as a reflective sheet, a brightness enhancing film, a diffuser film/plate, and the like. The outer edge of the optical film 70 is at least partially disposed in the accommodating space 11 between the glass panel 51 and the middle frame 40, and the portion of the optical film 70 disposed in the accommodating space 11 is provided with a second hanging portion 71 corresponding to the first hanging portion 41, the second hanging portion 71 is configured to be detachably connected with the first hanging portion 41, and the optical film 70 is connected with the first hanging portion 41 disposed on the middle frame 40 through the second hanging portion 71, so that the disassembly and assembly of the whole business display equipment are facilitated, the replacement of the optical film 70 is facilitated, and the repair and maintenance cost can be reduced after the optical film 70 is disassembled to repair and maintain the interior of the business display equipment.

Specifically, the second hanging portion 71 disposed on the outer edge of the optical film 70 is a hanging hole, so that for convenience in production and assembly, the hanging hole in this embodiment is preferably a strip-shaped through hole, and has a certain width, the long edge of the strip-shaped through hole is parallel to the edge of the optical film 70 where the strip-shaped through hole is located, and the two long edges of the hanging hole are connected through an arc transition, so that the width of the frame assembly can be prevented from being increased, and the narrowing of the black edge area and the frame assembly is facilitated.

Correspondingly, in the case where the second hanging portion 71 is provided as a hanging hole, in order to fix the optical film 70, the first hanging portion 41 is protruding on the surface of the middle frame 40, specifically, one end of the first hanging portion 41 is fixedly connected with the front side surface of the middle frame 40, the other end of the first hanging portion 41 extends in a direction close to the glass support 20 (i.e. extends in a front direction of the middle frame 40), the first hanging portion 41 in this embodiment adopts a bar-shaped hanging plate matched with the hanging hole structure, and the first hanging portion 41 can pass through the hanging hole to hang the optical film 70 on the middle frame 40. In the assembled state, a gap is formed between one end of the first hanging portion 41, which is close to the glass support 20, and the rear side surface of the glass support 20, and this gap can avoid mutual interference between the glass support 20 and the middle frame 40 in the use state of the commercial display device, while the first hanging portion 41 needs to be as close to the glass support 20 as possible while ensuring that no interference is generated between the first hanging portion 41 and the glass support 20, that is, the gap is set to be as small as possible, and in such a setting manner, the optical film 70 is difficult to slide out along the extending direction of the first hanging portion 41 after being hung on the second hanging portion 71, so as to ensure the installation strength of the optical film 70 and the middle frame 40.

In the present embodiment, the first hanging portion 41 has another function, because the first hanging portion 41 is disposed at the rear side of the glass stand 20, after the glass stand 20 is matched with the display module 50, the glass stand 20 will bear the gravity from the display module 50, and in some usage states, the glass stand 20 will have a moment moving towards the rear side, and the first hanging portion 41 can limit the movement of the glass stand 20 in the rear side direction, so as to avoid the damage of the glass stand 20 caused by the excessive movement of the glass stand 20 towards the rear side, or the connection of the glass stand 20 on the frame component is broken.

In order to further improve the installation stability of the optical film 70, in some embodiments, a first buffer foam (not shown) is disposed at the rear side of the glass support 20, and the glass support 20 is abutted against the front side of the optical film 70 through the first buffer foam, optionally, a certain gap is provided between the optical film 70 and the front side of the middle frame 40, and the buffer foam (not shown) may also be disposed in the gap, that is, the front side of the middle frame 40 may form a limiting platform 42 for disposing the buffer foam, and the middle frame 40 may be abutted against the rear side of the optical film 70 through the buffer foam disposed on the limiting platform 42, so as to stabilize the optical film 70, avoid the problem that the optical film 70 is tripped relative to the middle frame 40, and improve the assembly strength of the internal components of the commercial display apparatus.

In the present embodiment, the glass stand 20 is supported on the rear side of the touch panel 53 by the support surface 21, but is not directly supported on the glass panel 51, so that the assembly strength between the touch panel 53, the display panel and the glass panel 51 is particularly important, but the connection strength between the touch panel 53, the display panel and the glass panel 51 is not high by itself because the touch panel 53, the display panel and the glass panel 51 are mainly bonded and fixed by an optical adhesive by a full bonding process, so that the assembly strength requirement of a commercial display device cannot be satisfied, and the problem of easy detachment occurs, resulting in a low service life after the device is put into use.

As described above, the present embodiment adopts the following method to improve the connection strength of the display module 50:

in one embodiment, as shown in fig. 6-8, the frame body 10 is provided with a supporting edge 12, and the supporting edge 12 extends toward the inner side of the frame body 10, so that the supporting edge 12 at least partially coincides with the mounting area of the glass bracket 20 in the viewing direction of the frame body 10. In the application of the commercial display device, the support edge 12 is disposed at the front side of the display module 50, the rear side of the support edge 12 is in abutting engagement with the glass panel 51, and the glass bracket 20 is in abutting engagement with the touch panel 53 through the support surface 21, so that the support edge 12 is engaged with the glass bracket 20 and acts on two opposite sides of the display module 50 respectively, and stable assembly of the display module 50 on the frame assembly is maintained. In addition, support edge 12 can also shield the clearance between frame body 10 and the glass panel 51, avoid the display that the light leak appears in the clearance between glass panel 51 and the frame body 10, moreover, support edge 12 shelters from the front side at glass panel 51, can realize sheltering from to the black limit region at glass panel 51 border to a certain extent, hide the black limit region of part to effectively reduce the visual duty ratio of black limit region on glass panel 51, further optimize the whole visual experience of merchant display device.

In another embodiment, as shown in fig. 3-5, the inner side of the bezel body 10 is not provided with the supporting edge 12, i.e. the front side of the edge of the display module 50 of the portion is not supported by the bezel assembly. In this embodiment, since there is a possibility that light leakage may occur in the gap between the bezel body 10 and the glass panel 51, the bezel body 10 of this embodiment is provided with the shielding block 13, and the shielding block 13 extends in the inner direction of the bezel body 10 so as to overlap at least partially with the mounting area.

Further, the shielding block 13 is disposed at an angle to the inner side of the frame body 10 to form a shielding groove 14, the structure of the shielding groove 14 is matched with the edge structure of the glass panel 51, and the outer side surface of the glass panel 51 in this embodiment is perpendicular to the front side surface and the rear side surface thereof, that is, the shielding groove 14 is also disposed as a right-angle groove body structure. In the application of the commercial display device, the outer edge of the display module 50 is disposed in the shielding groove 14, the shielding block 13 is disposed at the rear side of the display module 50, the outer side of the display module 50 is at least partially shielded by the frame body 10, and in order to avoid the mutual interference between the glass panel 51 and the frame body 10, for example, the frame body 10 presses the outer side of the glass panel 51 to cause the edge of the glass panel 51 to be extruded and exploded, the shielding block 13 abuts against the rear side of the glass panel 51 to cause the problem of reduced connection strength between the glass bracket 20 and the display module 50, and a certain gap is reserved between the shielding groove 14 and the glass panel 51, so as to facilitate the assembly of the display module 50, and meanwhile, the shielding block 13 and the frame body 10 can be ensured to shield the light emitted by the backlight module 60. By adopting the embodiment, the visual proportion of the frame component in the viewing direction of the commercial display equipment can be reduced to the greatest extent, the design of a narrow frame is facilitated, and the overall sensory experience of a user is improved.

As shown in fig. 6-8, the present embodiment provides a structure of a frame body 10, where the frame body 10 of the embodiment adopts a profile frame with a cavity, and installation spaces of different functional modules (such as a camera module, a microphone module, a speaker module, a WIFI module, etc.) in a cavity provider display device are favorable for protecting each functional module. In this embodiment, the frame body 10 and the middle frame 40 are connected to the backlight module 60, it should be understood that the backlight module 60 includes a back plate body, backlight sources are disposed on the front side of the back plate body in the areas corresponding to the optical film 70 and the display panel, the frame body 10 and the middle frame 40 are both mounted at the edge of the back plate body and above the front side of the back plate body, the frame body 10 and the middle frame 40 are connected to each other by using separate connection components, and a space for mounting the glass bracket 20 is reserved between the frame body 10 and the middle frame 40, so that the glass bracket 20 can be mounted between the frame body 10 and the middle frame 40 in this embodiment, and the glass bracket 20 can be fixedly connected to the middle frame 40 in this embodiment.

For example, the fixing manner of threaded connection may be adopted between the frame body 10 and the backlight module 60, and between the middle frame 40 and the backlight module 60, in this embodiment, the rear side of the frame body 10 and the rear side of the middle frame 40 may be provided with corresponding threaded holes, corresponding positioning through holes are respectively formed in the rear side of the frame body 10 and the rear side of the middle frame 40, threaded members (bolts, screws, etc.) may pass through the positioning through holes and then are screwed with the threaded holes, and the front side of the rear panel body is abutted against the rear sides of the frame body 10 and the middle frame 40 by the cooperation of the screw heads and the threaded sections.

As shown in fig. 3 to 5, the present embodiment further provides another structure of the frame body 10, and the frame body 10 of this embodiment is a plate-shaped frame, which may be formed by extrusion or by rolling. In this embodiment, the frame body 10 and the backlight module 60 are both connected to the middle frame 40, specifically, a folded edge 15 is formed on the rear side of the frame body 10, the folded edge 15 and the frame body 10 are disposed at an angle, the folded edge 15 is disposed on the rear side of the backlight module 60, and the middle frame 40 and the glass bracket 20 are disposed on the front side of the backlight module 60, so that the folded edge 15 and the glass bracket 20 are disposed opposite to each other to form the accommodating space 11.

Similarly, a space for mounting the glass holder 20 is required to be formed between the frame body 10 and the middle frame 40, so that the glass holder 20 can be mounted between the frame body 10 and the middle frame 40, and in this embodiment, the glass holder 20 is fixedly connected to the middle frame 40, and in other embodiments, the mounting of the glass holder 20 to the frame body 10 is not excluded, but since the frame body 10 of the present embodiment adopts a plate-like structure, the mounting strength between the glass holder 20 and the frame body 10 is relatively reduced when the glass holder 20 is mounted to the frame body 10, compared to the mounting of the glass holder 20 to the middle frame 40.

As a specific installation mode of the glass bracket 20, a connecting bracket 30 is disposed on the outer side of the glass bracket 20, the glass bracket 20 and the connecting bracket 30 are disposed at an angle, one side of the connecting bracket 30 is connected with the glass bracket 20, in this embodiment, the connecting bracket 30 and the glass bracket 20 adopt an integrally formed processing mode, the other side of the connecting bracket 30 extends towards the direction close to the backlight module 60 and is fixedly connected with the outer side of the middle frame 40, specifically, in a specific assembly state, the connecting bracket 30 is located in a gap formed between the middle frame 40 and the frame body 10. Because the glass bracket 20 and the connecting bracket 30 form a cross-sectional structure similar to an L shape, when the glass bracket 20 is connected with the display module 50, the glass bracket 20 transmits the gravity of the display module 50 to the connecting bracket 30, so that the connecting bracket 30 forms a moment for overturning the centering frame 40, at this time, the first hanging part 41 plays a role, and the first hanging part 41 can limit the freedom degree of the glass bracket 20 in the rear side direction, thereby reducing the moment transmitted to the connecting bracket 30, avoiding the connecting bracket 30 from turning outwards and avoiding the glass bracket 20 from excessively moving backwards.

For example, the fixing manner of threaded connection may be adopted between the frame body 10 and the backlight module 60, and between the middle frame 40 and the backlight module 60, in this embodiment, the rear side of the middle frame 40 may be provided with threaded holes, corresponding to the positioning through holes penetrating through the corresponding threaded holes of the middle frame 40 on the folded edge 15 and the back plate body respectively, after the folded edge 15 is placed on the rear side of the back plate body, the threaded members (bolts, screws, etc.) may sequentially penetrate through the folded edge 15 and the positioning through holes of the back plate body and then be screwed with the threaded holes of the middle frame 40, and by the cooperation of the screw head and the threaded section, the folded edge 15 and the back plate body are abutted against the rear side surface of the middle frame 40.

It will be appreciated that in the above embodiments, the middle frame 40 and the glass support 20 may be fixed by screw connection, the outer side of the middle frame 40 may be provided with a threaded hole, the connecting support 30 may be correspondingly provided with a positioning through hole, and a screw member (a bolt, a screw, etc.) passes through the positioning through hole from the outer side of the connecting support 30 and then is in screw connection with the threaded hole on the outer side of the middle frame 40, and the connecting support 30 is abutted against the outer side surface of the middle frame 40 by a screw head.

In this embodiment, the frame assembly includes an upper frame, a lower frame, a left frame, and a right frame that are respectively disposed on the four sides of the display module 50. According to the above-mentioned scheme, in order to reduce the visual proportion of the frame assembly on the commercial display device as much as possible, the frame body 10 in any two opposite frame assemblies of the present embodiment is provided with the supporting edge 12, while the other two opposite frame assemblies adopt the embodiment provided with the shielding block 13, as shown in fig. 6-8, the upper frame and the lower frame of the present embodiment both adopt the embodiment of the frame body 10 provided with the supporting edge 12, so that each functional module can be respectively disposed on the upper and lower sides of the commercial display device, and the left frame and the right frame adopt the embodiment provided with the shielding block 13 as shown in fig. 3-5, so that the arrangement manner can ensure that the display module 50 is stably mounted in the frame assembly besides reducing the visual proportion of the frame assembly in the viewing direction of the commercial display device.

Of course, in other embodiments, the left frame and the right frame are provided with the supporting edge 12, and the upper frame and the lower frame are provided with the shielding block 13.

In summary, the above-mentioned frame assembly is adopted in the commercial display device, which can effectively reduce the black edge area of the display module 50, and further reduce the visual ratio of the black edge area printed by the glass panel 51 in the viewing direction, so as to achieve the purpose of providing a larger display area for the user under the same screen size of the device, and finally promote the visual experience of the user.

In the description herein, it should be understood that the terms "upper," "lower," "left," "right," and the like are merely for convenience of description and to simplify the operation, and do not indicate or imply that the devices or elements referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus should not be construed as limiting the utility model. Furthermore, the terms "first," "second," and the like, are used merely for distinguishing between descriptions and not for providing a special meaning.

In the description herein, reference to the term "one embodiment," "an example," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the utility model. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiments or examples.

Furthermore, it should be understood that although the present disclosure describes embodiments, not every embodiment is provided with a separate embodiment, and that this description is provided for clarity only, and that the disclosure is not limited to the embodiments described in the foregoing embodiments, and that the embodiments described in the foregoing embodiments may be combined appropriately to form other embodiments that will be understood by those skilled in the art.

The technical principle of the present utility model is described above in connection with the specific embodiments. The description is made for the purpose of illustrating the general principles of the utility model and should not be taken in any way as limiting the scope of the utility model. Other embodiments of the utility model will be apparent to those skilled in the art from consideration of this specification without undue burden.

Claims (14)

1. A bezel assembly for a display device, comprising:

a frame body (10);

the glass bracket (20) is arranged adjacent to the frame body (10), a supporting surface (21) is defined on the front side of the glass bracket (20), the supporting surface (21) provides a mounting position of the display module (50), and a containing space (11) is formed between the rear side of the glass bracket (20) and the frame body (10);

the middle frame (40) is arranged in the accommodating space (11) so that the front side of the middle frame (40) is shielded by the glass bracket (20).

2. The rim assembly according to claim 1, wherein the middle frame (40) is provided with a first hanging portion (41);

the first hanging part (41) is positioned between the middle frame (40) and the glass bracket (20), and the first hanging part (41) can limit the movement of the optical film material (70).

3. The rim assembly according to claim 2, wherein the first hanging portion (41) is protruding from the surface of the middle frame (40);

one end of the first hanging part (41) is fixedly connected with the middle frame (40), and the other end of the first hanging part (41) extends towards the direction close to the glass bracket (20) and forms a gap with the glass bracket (20).

4. A commercial display apparatus, comprising:

the rim assembly of any one of claims 1-3, the rim assembly circumscribing a mounting area;

the display module (50) is arranged on the front side of the frame assembly, the display module (50) covers the installation area, and the outer edge of the display module (50) is erected on the supporting surface (21);

and the backlight module (60) is arranged at the rear side of the frame assembly.

5. The quotient display device of claim 4, wherein the display module (50) comprises:

a glass panel (51);

and a liquid crystal panel (52) having a first side surface attached to the glass panel (51), wherein a second side surface of the liquid crystal panel (52) is attached to the support surface (21).

6. The display device of claim 5, wherein the display module (50) further comprises:

the touch panel (53) is arranged between the liquid crystal panel (52) and the glass bracket (20), a first side surface of the touch panel (53) is attached to the liquid crystal panel (52), and a second side surface of the touch panel (53) is fixedly attached to the supporting surface (21).

7. The commercially available device of claim 4 further comprising:

an optical film (70) arranged between the middle frame (40) and the glass bracket (20), wherein the outer edge of the optical film (70) is arranged in the accommodating space (11);

the outer edge of the optical film material (70) is provided with a second hanging part (71), and the second hanging part (71) is configured to be detachably mounted on the middle frame (40).

8. The commercial display apparatus according to claim 7, wherein a first buffer foam is provided on the rear side of the glass support (20), and the glass support (20) is abutted against the optical film material (70) through the first buffer foam.

9. The display device according to any one of claims 4-8, characterized in that the bezel body (10) is provided with a support rim (12), which support rim (12) extends in the direction of the inside of the bezel body (10) so that it coincides at least partially with the mounting area;

the support edge (12) is arranged on the front side of the display module (50), and the support edge (12) is matched with the glass bracket (20) to act on two opposite sides of the display module (50) respectively.

10. The display device according to claim 9, wherein the frame body (10) and the middle frame (40) are connected with the backlight module (60);

the glass bracket (20) is fixedly connected with the middle frame (40).

11. A display device according to any one of claims 4-8, characterized in that the bezel body (10) is provided with a shielding block (13), which shielding block (13) extends in the direction of the inside of the bezel body (10) so that it coincides at least partly with the mounting area;

the shielding block (13) is arranged at an angle with the inner side of the frame body (10) to form a shielding groove (14), the outer edge of the display module (50) is arranged in the shielding groove (14), the shielding block (13) is arranged at the rear side of the display module (50), and the outer side surface of the display module (50) is at least partially shielded by the frame body (10).

12. The display device according to claim 11, wherein the frame body (10) and the backlight module (60) are connected to the middle frame (40);

the glass bracket (20) is fixedly connected with the middle frame (40).

13. The commercial display apparatus according to claim 12, wherein a connecting bracket (30) is provided on the outer side of the glass bracket (20), and the glass bracket (20) is disposed at an angle to the connecting bracket (30);

one side of the connecting support (30) is connected with the glass support (20), and the other side of the connecting support (30) extends towards the direction close to the backlight module (60) and is fixedly connected with the outer side of the middle frame (40).

14. The display device according to claim 4, wherein a folded edge (15) is formed on the rear side of the frame body (10), and the folded edge (15) is disposed on the rear side of the backlight module (60);

the middle frame (40) and the glass support (20) are arranged on the front side of the backlight module (60), so that the folded edge (15) and the glass support (20) are oppositely arranged to form the accommodating space (11).

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