CN211686235U

CN211686235U - Packing box capable of projecting

Info

Publication number: CN211686235U
Application number: CN202020256095.4U
Authority: CN
Inventors: 潘亮
Original assignee: Sichuan Shengshi Sharing Liquor Co ltd
Current assignee: Sichuan Shengshi Sharing Liquor Co ltd
Priority date: 2020-03-05
Filing date: 2020-03-05
Publication date: 2020-10-16
Anticipated expiration: 2030-03-05

Abstract

The utility model discloses a projectable packaging box, which is used for packaging a transparent container; the packing carton has the box body of non-transparent structure, have in the box body the refraction projection body that is in transparent container one side, transparent structure of packing, it can see through to have on a lateral box wall of box body the refraction projection body and observe the observation window of transparent container of packing in the box body, just placed in the box body broadcast image picture by the projection of refraction projection body is in image playback devices on the transparent container. The utility model discloses the image picture that shows image playback devices passes through refraction projection body projection on the transparent container who packs to by observation window department to the external environment is directly perceived, comprehensive to be shown, and then makes the visual atmosphere of projection combine the commodity of packing and direct perceived, comprehensive show for commodity external environment, compare current holographic projection packaging technology and more be favorable to attracting the attention of consumer effectively.

Description

Packing box capable of projecting

Technical Field

The utility model relates to a packing carton specifically is a can realize packing carton of image projection broadcast, its specially adapted beverage bottle packing-use as drinks packing carton promptly.

Background

It is well known that commodities which are introduced into the market are above all of interest to consumers with their external decoration (the appearance of the commodity itself or external packaging-such as a commodity packaging box), which is most prominent in particular with consumer commodities such as wine, cosmetics, etc. It can be seen that the packaging structure of the commodity, especially the packaging structure of a plurality of consumer commodities, is a direct and critical ring for determining whether the commodity can be successfully purchased, which is also the reason why the commodity body is labor-consuming and the heavy money makes the unique package of the commodity.

At present, the unique design of the packaging box used by most consumer goods mainly focuses on the aspects of the aesthetic property of patterns and the novelty of styles, and the like, and the designs are full of customers and comparatively good in the market, and the commercial effect of attracting the customers and improving the grade of the goods is relatively limited when the consumption level and culture maintenance of the customers are improved.

In order to make the commodities attract the attention of consumers widely and improve the grades of the commodities, commercial subjects try to package the commodities by the information technology which is rapidly developed at present, and the most applied technology is holographic projection technology to create striking visual atmosphere (usually commercial identification or commodity characteristics) on the commodities or the packaging boxes of the commodities at present, such as 'wine bottles with projective LED lamps at the bottom' (publication No. CN 204896101, publication No. 2015, 12 and 23 months), 'packaging boxes with projection lamps' (publication No. CN 206842009, publication No. 2018, 01 and 05 months) and 'packaging boxes' (publication No. CN 209192471, publication No. 2019.08.02) and the like which are disclosed in Chinese patent documents. Compared with the traditional package, the commodities packaged by the holographic projection technology can create a unique visual atmosphere with arousal and even substitution sense, so that the commodity can be widely paid attention to by consumers, the grade of the commodity is improved, and the commercial value is huge.

However, in the conventional packaging technologies using holographic projection, a technology (for example, the technology of publication No. CN 204896101) for creating a visual atmosphere on the product itself is used, and due to the influence of the relevant business information (including product introduction, production information, etc.) that must be present on the product and the existence of the reflective structure, the visual atmosphere projected and released is blocked, and cannot be visually and comprehensively presented to the environment outside the product, which is not favorable for attracting attention of consumers, and once the product is placed in a closed packaging box, the packaging box cannot be displayed in an undamaged open state; a technique of creating a visual atmosphere on a package box for a commodity (for example, a technique disclosed in publication No. CN 206842009 or a technique disclosed in publication No. CN 209192471) is a technique of presenting a created visual atmosphere to an environment outside a commodity to facilitate a consumer to view visually and comprehensively.

SUMMERY OF THE UTILITY MODEL

The technical purpose of the utility model is that: aiming at the defects of the prior art, the projectable packing box based on the refraction projection technology is provided, the visual atmosphere projected by the packing box is realized based on the packed commodities, and the projected visual atmosphere is combined with the packed commodities and is visually and comprehensively displayed to the external environment of the commodities.

The technical purpose of the utility model is realized through the following technical scheme: a projectable package for packaging a transparent container; the packing carton has the box body of non-transparent structure, have in the box body the refraction projection body that is in transparent container one side, transparent structure of packing, it can see through to have on a lateral box wall of box body the refraction projection body and observe the observation window of transparent container of packing in the box body, just placed in the box body broadcast image picture by the projection of refraction projection body is in image playback devices on the transparent container.

As one preferable scheme, a storage box capable of positioning the image playing device is arranged in the box body, and the storage box and a transparent container packaged in the box body are separated by the refraction projection body. Further, put projection face on the thing casket with the refracting surface of the refraction projection body constitutes 40 ~ 50 contained angles, the inside of box body by the refraction projection body is separated for image projection cavity and the transparent container of mutual independence and places the cavity. Still further, the storage box is arranged on the box wall where the observation window is located on the box body in a drawer structure, and a support bracket for supporting the storage box is arranged in the box body. Still further, the surface of the support bracket corresponding to the projection surface of the object box is provided with a barrier body with a transparent structure, and the barrier body is independent of the object box. Further, the barrier is a film or a sheet.

Preferably, the box body is provided with a movable opening and closing plate for opening/closing the observation window. Furthermore, the box body mainly comprises the box wall of periphery, the box bottom of bottom and the lid at top, the lid is connected at the top of a side box wall with convertible movable structure, open the shrouding and connect with convertible movable structure in the edge of observation window place box wall.

Preferably, the inner wall of the box body has a dark surface structure.

As one preferable scheme, the image playing device is a mobile phone.

As one preferred scheme, the transparent container is a wine bottle containing wine.

Preferably, the refractive projection element is a film or a sheet.

Preferably, the upper part of the box body is provided with a hand strap.

The utility model has the beneficial technical effects that:

1. the utility model is based on the refraction projection technology, uses the transparent container packaged in the non-transparent packaging box, such as the wine bottle filled with wine liquid, as the projection carrier, an image playing device, such as a mobile phone, which takes the refraction projection body as the refraction projection medium and can play an image picture on the refraction projection body as a player, the observation window arranged on the box wall corresponding to the refraction projection body on the packing box is used as a channel for communicating the outside, so that the image picture projected by the image playing device is projected on the packaged transparent container through the refraction projection body and is visually and comprehensively displayed to the external environment from the observation window, the projected visual atmosphere is combined with the packaged commodity and is visually and comprehensively displayed to the external environment of the commodity, and the method is more favorable for effectively attracting the attention of consumers compared with the conventional holographic projection packaging technology;

2. the utility model discloses a set up in the box body and can place, fix a position the thing casket to image playback devices, thereby make image playback devices in the position of putting into the box body than the position specialization of refraction projection body and transparent container, image playback devices is put into in the box body easily, and the imaging effect is stable;

3. the storage box of the utility model is arranged on the box wall where the observation window is positioned by the drawer structure, which is convenient for opening, so as to easily carry out the operation of putting in/taking out the image playing device and the operation of starting/closing the playing function, and the operability is strong, thus being especially suitable for the temporary use of the mobile phone as the image playing device on the box body; meanwhile, the operation of putting the image playing equipment into/taking the image playing equipment out of the box body does not damage the overall structure of the box body, and the packaging effect of the commodity in the box body is not influenced;

4. the transparent structure blocking body arranged on the supporting bracket for supporting the storage box in the box body of the utility model can not only not influence the image picture playing of the image playing device to the refraction projection body, but also prevent the image playing device from pouring out the storage box in the box body, thus being beneficial to the stable positioning of the image playing device in the storage box in the box body;

5. the opening and closing plate on the box body can effectively block and hide the observation window, so that the projection function is started timely according to needs and/or occasions, and the flexibility is good;

6. the utility model discloses the surface structure of box body inner wall is favorable to the image picture of projection on transparent container to clearly show, and the projection is effectual.

Drawings

Fig. 1 is a schematic structural diagram of the present invention.

Fig. 2 is a view a-a in fig. 1.

Fig. 3 is a view B-B in fig. 1.

The reference numbers in the figures mean: 1, a box body; 2-a refractive projection volume; 3-storage box; 4-observation window; 5, opening a sealing plate; 6-a barrier; 7-a support bracket; 8-a tab; 9-a cavity separation plate; 10-bottle bottom bracket; 11-box cover; 12-bottle cap buckle sleeve; 13-carrying strap; 14-box bottom; 15-the box wall.

Detailed Description

The utility model relates to a packing carton specifically is a can realize packing carton of image projection broadcast, its specially adapted transparent construction's beverage bottle packing, especially the transparent construction beverage bottle packing of white spirit, that is to say, the utility model discloses suitable use as drinks packing carton very much, moreover, as necessary prerequisite, the utility model discloses the product of packing is the container that has transparent construction. The main technical content of the present invention is described in detail below by using a plurality of embodiments, wherein embodiment 1 is combined with the drawings of the specification, that is, fig. 1, fig. 2 and fig. 3 to clearly and intuitively describe the main technical content of the present invention in detail, and although the corresponding drawings are not separately drawn in other embodiments, the main technical solution of the present invention can still refer to the drawings of embodiment 1.

It is expressly stated here that the drawings of the present invention are schematic, and unnecessary details have been simplified for the purpose of clarity in order to avoid obscuring the technical solutions that contribute to the prior art.

Example 1

Referring to fig. 1, 2 and 3, the utility model discloses a box body 1 of non-transparent structure (for example cardboard forming structure or wrap up in the leather structure etc.), the outline of this box body 1 is the cuboid form, the transversal rectangle form that personally submits, it mainly comprises box wall 15 all around, the box bottom 14 of bottom and lid 11 at top, be the fixed forming structure of non-detachable between the box wall 15 all around, and between them and the box bottom 14, lid 11 connects at the top of a box wall 15 with the active structure that can overturn, the inner chamber space of box body 1 can be opened or closed to active connection's lid 11. The inner wall of the box body 1 is of a dark color surface structure, such as black, blue, brown, etc., which is directly beneficial to the formation of an image picture in the starting of a projection function on a transparent container except for visual cues to consumers. The upper part of the box body 1 is provided with a hand strap 13.

The box body 1 with the structure is internally provided with a cavity partition board 9, the cavity partition board 9 is arranged in an inclined structure with an inclination of about 45 degrees relative to the box wall 15, and the cavity space of the box body 1 is divided into a transparent container placing cavity and an image projection cavity. The cavity partition plate 9 is only of a frame structure, the central area of the cavity partition plate is hollow, the cavity partition plate 9 is connected with the refraction projection body 2 which is used for plugging the central area of the cavity partition plate and has a transparent structure, namely, the cavity partition plate 9 and the refraction projection body 2 fixed on the cavity partition plate jointly divide the inner cavity space of the box body 1 into a transparent container placing cavity and an image projection cavity which are mutually independent, and the refraction projection body 2 is positioned on one side of the transparent container under the state that the transparent container is placed in the transparent container placing cavity. The refractive projection element 2 may have a thin-film structure such as a transparent plastic film, or may have a thin-plate structure such as transparent glass or a transparent acrylic plate, and preferably has a thin-plate structure. The bottom of the transparent container placing chamber is provided with a bottle bottom bracket 10, and the box cover 11 is provided with a bottle cover buckle sleeve 12 which is aligned with the bottle bottom bracket 10 in the vertical direction.

In the case 1 having the above-described structure, one case wall 15 is a chamber corresponding to the transparent container through the refraction projection body 2, and the case wall 15 is a molded base body of the below-described observation window 4 and the storage case 3. The box wall 15 corresponding to the transparent container placing cavity through the refraction projection body 2 is provided with an observation window 4, namely, the observation window 4 can observe the transparent container placed in the box body 1 through the refraction projection body 2, and the forming position of the observation window 4 on the box wall 15 is ensured to be opposite to the transparent container in the transparent container placing cavity, namely, the refraction projection body 2 between the surface of the observation window 4 and the plane of the center of the transparent container is basically inclined at 45 degrees; the outline of the viewing window 4 should generally correspond to the belly portion of the transparent container placed inside the case 1, such as the bottle belly, although appropriate aesthetic designs, such as a kidney-shaped hole structure, may be provided on the basis of this.

The viewing window 4 is provided in a box wall 15 at the side of the viewing window 4 with a box fitting hole leading to the image projection chamber in the box body 1, the box fitting hole being formed in substantially the same direction as the viewing window 4 and centered in the viewing window 4 in the up-down direction. A storage box 3 is arranged in the box body assembly hole in a drawer structure assembly mode, and in the matching structure of the storage box 3 and the box body assembly hole, one side, facing the observation window 4, of the storage box 3 is of an open structure, namely a projection surface; the wall surface of the outer side of the storage box 3 is provided with a pulling loop 8 which is convenient for buckling and pulling. The image projection chamber of the box body 1 is provided with a support bracket 7 corresponding to the box body assembly hole, the part of the support bracket 7 corresponding to the projection surface of the storage box 3 is a hollow through hole structure, and the push/pull guide of the support bracket 7 to the storage box 3 should lead the projection surface on the storage box 3 and the refraction surface of the refraction projection body 2 in front to form an included angle of about 45 degrees; the surface of the support bracket 7 corresponding to the projection surface of the object placing box 3 is connected with a barrier body 6 with a transparent structure, the barrier body 6 is connected with the support bracket 7 and is independent of the object placing box 3, and the object placing box 3 is arranged in the box body 1 and is separated from the barrier body 6 and corresponds to the refraction projection body 2. The barrier 6 may be of a thin film structure such as a transparent plastic film, or may be of a thin plate structure such as transparent glass, a transparent acrylic plate, or the like, and is preferably of a thin plate structure.

The above-mentioned put thing casket 3 has placed the image playback device-preferably the cell-phone in, the screen of this image playback device is towards the projection face of putting thing casket 3, outwards, is put thing casket 3 and is fixed a position the image playback device, and the image playback device is put into box body 1 through putting thing casket 3. The image pictures played by the image playing device, such as commercial marks (including LOGO and the like), blessing characters, blessing pictures, recall pictures, going pictures and the like, pass through the barrier 6 of the transparent structure, act on the refraction projection body 2, are refracted and projected on the transparent container arranged in the box body 1 by the refraction projection body 2, and can be visually observed on the transparent container through the observation window 4, of course, the screen of the image playing device cannot be observed right in front of the observation window 4, the image playing device is in a hidden state, and the sound effect playing required in the image playing is emitted through the image playing device.

The projection function of the case 1 is usually enabled only in a certain place, for example, display at the time of selling a commodity, appreciation after selling a commodity, or appreciation at the time of using a commodity. When the projection function is not started, the assembly structure of the exposed observation window 4 and the object placing box 3 is arranged on one side box wall 15 of the box body 1, so that the integral aesthetic property of the box body 1 is influenced, and the detachable object placing box 3 is easy to lose carelessly. In view of this, at the edge of the box wall 15 where the observation window 4 is located, there is connected, in a reversible mobile structure, an opening and closing plate 5, the area of which opening and closing plate 5 is substantially equal to the area of the box wall 15 where the observation window 4 is located, and the appearance of which opening and closing plate 5 is coordinated with the overall appearance of the other box walls of the box 1; when the opening sealing plate 5 is attached to the box wall 15 where the observation window 4 is located, the observation window 4 is sealed and limited to the object box 3; on the contrary, when the opening plate 5 is opened and away from the box wall 15 where the observation window 4 is located, the observation window 4 is exposed, and the storage box 3 can be pushed/pulled. In order to ensure the reliability of the sealing of the opening and closing plate 5 to the box wall 15 where the observation window 4 is located, a suction structure can be considered to be arranged between the two.

The utility model discloses an image information that plays on the image playback devices can prestore in advance on the image playback devices, also can be through the instant download of network technology. If the image playing device is instant downloading, the box body is preferably provided with corresponding downloading information (such as a two-dimensional code and the like), and the downloading information is preferably arranged on the inner wall of the storage box and can be shielded after the image playing device is placed in the storage box.

Example 2

The utility model discloses a box body of non-transparent structure (for example cardboard forming structure or wrap up in the leather structure etc.), the outline of this box body is the cuboid form, the transversal rectangle form of personally submitting, it mainly comprises the box wall all around, the box bottom of bottom and the lid at top, between the box wall all around and be the fixed forming structure of non-detachable between their and the box bottom, the lid is connected at the top of a box wall with the active structure that can overturn, the inner chamber space of box body can be opened or closed to swing joint's lid. The inner wall of the box body is of a dark color surface structure, such as black, blue, brown and the like, so that the visual cue for consumers is removed, and the image picture in the starting of the projection function is directly facilitated to be formed on the transparent container. The upper part of the box body is provided with a hand strap.

The cavity separating partition board is arranged in the box body and is arranged in an inclined structure inclined by about 45 degrees relative to the box wall, and the cavity separating partition board divides the inner cavity space of the box body into a transparent container placing cavity and an image projection cavity. The cavity separating partition plate is only of a frame structure, the central area of the cavity separating partition plate is hollow, the cavity separating partition plate is connected with a refraction projection body which is used for plugging the central area of the cavity separating partition plate and has a transparent structure, namely, the cavity separating partition plate and the refraction projection body fixed on the cavity separating partition plate jointly divide the inner cavity space of the box body into a transparent container placing cavity and an image projection cavity which are mutually independent, and the refraction projection body is positioned on one side of the transparent container in the state that the transparent container is placed in the transparent container placing cavity. The refractive projection body may have a thin film structure such as a transparent plastic film, or may have a thin plate structure such as transparent glass or a transparent acrylic plate, and the thin plate structure is preferable. A bottle bottom bracket is arranged on the box bottom of the transparent container placing cavity, and a bottle cap buckle sleeve which is aligned with the bottle bottom bracket in the vertical direction is arranged on the box cover.

In the case of the above-described structure, one side case wall is a molded base body of the following observation window, which corresponds to the transparent container accommodating chamber through the refraction projection body. The box wall which corresponds to the transparent container placing cavity through the refraction projection body is provided with an observation window, namely the observation window can observe the transparent container placed in the box body through the refraction projection body, the forming position of the observation window on the box wall should ensure that the observation window is over against the transparent container in the transparent container placing cavity, namely, the refraction projection body between the surface of the observation window and the plane of the center of the transparent container is basically inclined at 45 degrees; the outline of the viewing window should generally correspond to the belly portion of the transparent container placed inside the case, such as the bottle belly, although appropriate aesthetic designs, such as a kidney-shaped hole structure, may be provided on the basis of the outline.

A storage box is fixed in the image projection chamber of the box body, and one side of the storage box, which faces the observation window, is of an open structure, namely a projection surface, and the storage box is centered on the observation window in the vertical direction; the projection surface of the storage box and the refraction surface of the refraction projection body in front form an included angle of about 45 degrees. The storage box is provided with an image playing device, preferably a mobile phone, a screen of the image playing device faces the projection surface of the storage box and faces outwards, the storage box positions the image playing device, and the image playing device is fixed in the box body through the storage box. The image pictures played by the image playing device, such as commercial marks (including LOGO and the like), blessing characters, blessing pictures, memory pictures, going pictures and the like, act on the refraction projection body, the refraction projection body refracts and projects the pictures on the transparent container arranged in the box body, the image pictures played by the image playing device can be visually watched on the transparent container through the observation window, of course, the screen of the image playing device cannot be watched right in front of the observation window, the image playing device is in a hidden state, and the sound effect playing required in the image playing is played through the image playing device.

The projection function of the box is usually enabled only in some specific occasions, such as exhibition during commodity sale, appreciation after commodity sale or appreciation during commodity use. When the projection function is not started, the box wall on one side of the box body is provided with an exposed observation window, so that the overall aesthetic property of the box body is influenced. In view of this, the edge of the box wall where the observation window is located is connected with an unsealing plate in a reversible movable structure, the area of the unsealing plate is basically equal to that of the box wall where the observation window is located, and the appearance of the unsealing plate is coordinated with the overall appearance of the other box walls of the box body; when the opening sealing plate is attached to the box wall where the observation window is located, the observation window is sealed; otherwise, when the opening sealing plate is opened and is far away from the box wall where the observation window is located, the observation window is exposed. In order to ensure the reliability of the sealing of the opening plate on the box wall where the observation window is located, a suction structure can be arranged between the opening plate and the box wall.

Example 3

The rest of the present embodiment is the same as embodiment 2, except that: the box body is not provided with an unsealing plate structure.

Example 4

The rest of the present embodiment is the same as that of

embodiment

1 or 2, except that: the image playing device is a miniature image player.

Example 5

The rest of the present embodiment is the same as that of

embodiment

1 or 2, except that: the box body is not provided with a cavity-dividing partition plate, and the cavity-dividing function of the cavity-dividing partition plate is directly replaced by a refraction projection body.

Example 6

The rest of the present embodiment is the same as that of

embodiment

1 or 2, except that: the cross section of the box body cylinder structure is circular or elliptical, and the position of the observation window on the box body is arranged to ensure that the observation window can see the transparent container arranged in the inner cavity space of the box body through refraction projection.

The above examples are only for illustrating the present invention and are not to be construed as limiting the same. Although the present invention has been described in detail with reference to the above embodiments, it should be understood by those skilled in the art that: it can still modify the specific technical solutions of the above embodiments, or equally replace some technical features, for example, the screen (projection surface) of the image playing device placed in the box body forms an included angle of about 40 ° or 50 ° with the refraction surface of the front refraction projection body; and such modifications or substitutions do not depart from the spirit and scope of the present invention in its essence.

Claims

1. A projectable package for packaging a transparent container; the packing carton has box body (1) of non-transparent structure, its characterized in that: the utility model discloses a transparent container, including box body (1), box body (1) have in transparent container one side, the refraction projection body (2) of transparent construction of packing, have on one side box wall (15) of box body (1) and can see through refraction projection body (2) and observe transparent container's in box body (1) observation window (4) of packing, just placed in box body (1) played the image picture by refraction projection body (2) projection is in image playback devices on the transparent container.

2. The projectable package of claim 1, wherein: the storage box (3) capable of positioning the image playing equipment is arranged in the box body (1), and the storage box (3) and the transparent container packaged in the box body (1) are separated by the refraction projection body (2).

3. The projectable package of claim 2, wherein: put projection face on the thing casket (3) with the refraction face of refraction projection body (2) constitutes 40 ~ 50 contained angles, the inside of box body (1) by the refraction projection body (2) are separated for mutually independent image projection cavity and transparent container and place the cavity.

4. The projectable package of claim 2 or 3, wherein: the storage box (3) is arranged on the box body (1) on a box wall (15) where the observation window (4) is located in a drawer structure, and a support bracket (7) for supporting the storage box (3) is arranged in the box body (1).

5. The projectable package of claim 4, wherein: the surface of the support bracket (7) corresponding to the projection surface of the object placing box (3) is provided with a barrier body (6) with a transparent structure, and the barrier body (6) is independent of the object placing box (3).

6. The projectable package of claim 1, wherein: the box body (1) is provided with a movable unsealing plate (5) which is used for opening/sealing the observation window (4).

7. The projectable package of claim 1, wherein: the inner wall of the box body (1) is of a dark color surface structure.

8. The projectable package of claim 1, wherein: the image playing device is a mobile phone.

9. The projectable package of claim 1, wherein: the transparent container is a wine bottle filled with wine.