CN210835522U

CN210835522U - Backlight module and display device

Info

Publication number: CN210835522U
Application number: CN201921858768.7U
Authority: CN
Inventors: 沈云奔; 生礼华; 陆洲; 周峰
Original assignee: BOE Technology Group Co Ltd; Gaochuang Suzhou Electronics Co Ltd
Current assignee: BOE Technology Group Co Ltd; Gaochuang Suzhou Electronics Co Ltd
Priority date: 2019-10-31
Filing date: 2019-10-31
Publication date: 2020-06-23
Anticipated expiration: 2029-10-31

Abstract

The disclosure relates to a backlight module and a display device. The backlight module includes: a plurality of optically functional film layers; the fixing piece is positioned on the back sides of the optical function film layers; the cartridge fastener, including installation department and joint portion, installation department and mounting fixed connection, joint portion be used for with insert the circuit board joint between mounting and the cartridge fastener.

Description

Backlight module and display device

Technical Field

The disclosure relates to the technical field of display, in particular to a backlight module and a display device.

Background

In the assembly process of the related art liquid crystal display device, after the assembly process of the front liquid crystal panel body is completed, the module is required to be turned over to fix the screen driving board of the liquid crystal panel on the back of the module. The turning operation is not only tedious and laborious, but also easily causes the damage of the liquid crystal panel in the turning process. Such problems are particularly prominent in assembly production of large-sized products such as televisions.

SUMMERY OF THE UTILITY MODEL

According to an aspect of the embodiments of the present disclosure, there is provided a backlight module including:

a plurality of optically functional film layers;

the fixing piece is positioned on the back side of the plurality of optical function film layers;

the mounting part is fixedly connected with the fixing part, and the clamping part is used for clamping and inserting the fixing part and a circuit board between the cartridge clamping parts.

In some embodiments, the fixture includes a first plate portion and a second plate portion located on a back side of the first plate portion.

In some embodiments, at least one of the insertion clips is a first insertion clip for fixing a panel driving board of a liquid crystal panel to a back surface of the first board portion; the clamping portion of the first plug-in mounting clamping piece is provided with a clamping groove used for being clamped with the screen driving plate.

In some embodiments, the first insertion clip further includes an insertion guide portion located on a side of the clip portion away from the mounting portion and having a guide slope.

In some embodiments, the at least two insertion clips are at least two, at least one insertion clip is a second insertion clip which is approximately parallel to the second board part and is used for fixing the main board of the display device in a position approximately parallel to the second board part; the clamping part of the second plug-in mounting clamping piece comprises a pair of clamping hooks which are oppositely arranged and are oppositely clamped in the clamping direction, and the clamping hooks are used for being clamped with the mainboard.

In some embodiments, the fixing member further comprises a connecting portion connecting the first plate portion and the second plate portion, the first plate portion, the connecting portion, and the second plate portion forming a rail groove; the installation part gap of the plug-in clamping piece is assembled in the guide rail groove and is fixedly connected with the second plate part through a fastening piece.

In some embodiments, the second plate portion is parallel to a light emitting surface of the backlight module, a plane where the first plate portion is located intersects a plane where the second plate portion is located, and a cross section of the guide rail groove is wedge-shaped.

In some embodiments, the backlight module further comprises: a back plate positioned on the back side of the plurality of optically functional film layers; the optical function film layers comprise reflection sheets, and the fixing pieces and the plug-in clamping pieces are located between the reflection sheets and the back plate.

In some embodiments, the reflector sheet includes a planar portion and a folded portion located at a periphery of the planar portion and folded toward a light exit surface of the backlight module; the fixing piece and the plug-in clamping piece are positioned between the folded part of the reflecting sheet and the back plate.

In some embodiments, the backlight module further comprises: the light-emitting chips of the light bars penetrate through holes formed in the reflector plate;

the second plate portion is connected with the connecting portion in a T-shaped mode, and the second plate portion is provided with a first notch, an opening of the first notch faces away from the insertion clamping piece and is used for positioning the light bar.

In some embodiments, the backplane is a planar backplane.

In some embodiments, the backlight module further comprises a bracket, the bracket comprises a left side edge portion and a right side edge portion, and the fixing member is disposed on the ground and fixedly connected with the left side edge portion and the right side edge portion through fasteners.

In some embodiments, the fixing member further includes a bending portion connected to the first plate portion and bent toward the end side of the backlight module, and the bending portion has a second notch for avoiding a flexible circuit connection plate of the liquid crystal panel.

In some embodiments, the backlight module further comprises: the back plate is positioned on the back side of the optical function film layers, and the fixing piece is positioned on the back side of the back plate.

According to another aspect of the embodiments of the present disclosure, there is provided a display device including the backlight module according to any one of the above technical solutions.

By adopting the technical scheme of the embodiment of the disclosure, the assembly efficiency and the assembly yield in the production process of the display equipment can be improved.

Other features of the present disclosure and advantages thereof will become apparent from the following detailed description of embodiments of the present disclosure with reference to the accompanying drawings.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the description, serve to explain the principles of the disclosure.

The present disclosure may be more clearly understood from the following detailed description, taken with reference to the accompanying drawings, in which:

fig. 1a is a schematic cross-sectional view of a backlight module of a display module according to an embodiment of the disclosure;

fig. 1b is a schematic cross-sectional view of a backlight module of a display module according to another embodiment of the present disclosure;

FIG. 2 is an exploded view of a display module according to an embodiment of the present disclosure;

FIG. 3 is a schematic view of an assembly of a fixing member, a cartridge clip and a circuit board according to an embodiment of the present disclosure;

FIG. 4a is an enlarged view of the point A in FIG. 3;

FIG. 4b is a schematic view of the first cartridge of FIG. 3;

FIG. 5a is an enlarged view of B in FIG. 3;

fig. 5b is a schematic view of the second cartridge of fig. 3.

Fig. 6 is a flowchart illustrating an assembly method of a backlight module according to an embodiment of the disclosure.

It should be understood that the dimensions of the various parts shown in the figures are not drawn to scale. Further, the same or similar reference numerals denote the same or similar components.

Detailed Description

Various embodiments of the present disclosure will now be described in detail with reference to the accompanying drawings. The description of the embodiments is merely illustrative and is in no way intended to limit the disclosure, its application, or uses. The present disclosure may be embodied in many different forms and is not limited to the embodiments described herein. These embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art. It should be noted that: the relative arrangement of parts and steps set forth in these embodiments is to be construed as illustrative only and not as a limitation unless specifically stated otherwise.

The use of "first," "second," and similar terms in this disclosure is not intended to indicate any order, quantity, or importance, but rather are used to distinguish one element from another. The word "comprising" and similar words mean that the elements preceding the word encompass the elements listed after the word, and does not exclude the possibility that other elements are also encompassed. "upper", "lower", "left", "right", and the like are used merely to indicate relative positional relationships, and when the absolute position of the object being described is changed, the relative positional relationships may also be changed accordingly.

In the present disclosure, when a specific element is described as being located between a first element and a second element, there may or may not be intervening elements between the specific element and the first element or the second element.

All terms (including technical or scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this disclosure belongs unless specifically defined otherwise. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the relevant art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.

Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.

The embodiment of the disclosure provides a backlight module, an assembling method of the backlight module and display equipment, and aims to improve assembling efficiency and assembling yield of the display equipment in a production process.

In the embodiments of the present disclosure, the "back side" of a component (or assembly) refers to the side of the component away from the viewer when the display device is in a normal use state, and correspondingly, the "front side" of the component refers to the side of the component close to the viewer. For a display device with a screen perpendicular or inclined to the horizontal in use, such as a television or a picture screen, the "ground side" of the component (or assembly) refers to the side closer to the ground, the "sky side" refers to the side opposite the ground and further away from the ground, the "left side" refers to the side closer to the left hand of the viewer, and the "right side" refers to the side closer to the right hand of the viewer. It should be noted that the above-mentioned "ground side", "day side", "left side" and "right side" are only position information when the display device is kept in one use state, and for display devices with multiple use states, such as a horizontal screen and a vertical screen, when the use state changes, for example, the horizontal screen state is converted into the vertical screen state, and the positions of the components also change accordingly.

As shown in fig. 1a, an embodiment of the present disclosure provides a backlight module 7, including:

a plurality of optically functional film layers 3;

a fixing member 1 positioned on the back side of the plurality of optical function film layers 3;

the plug-in card 2 comprises a mounting part 21 and a clamping part 22, the mounting part 21 is fixedly connected with the fixing part 1, and the clamping part 22 is used for clamping a circuit board (such as a screen driving board 83 of a liquid crystal panel 8 shown in the figure) inserted between the fixing part 1 and the plug-in card 2.

The liquid crystal panel 8 of the display device includes a body 81, at least one screen driving board 83, and a flexible circuit connection board 82 connecting the body 81 and the screen driving board 83. Wherein: the body 81 is a liquid crystal cell structure for displaying images; the panel driving board 83 is also called a logic board, and outputs driving signals to the main body 81, such as data suitable for the main body 81 and data signals, control signals, clock signals, etc. of the gate driving IC; the flexible circuit connecting plate 82 is flexible and bendable and is used for transmitting signals between the screen driving plate 83 and the body 81.

The specific type of the backlight module 7 is not limited, and may be, for example, a direct-type backlight module shown in fig. 1a or a side-type backlight module shown in fig. 1 b.

As shown in fig. 1a, in some embodiments, the backlight module 7 is a direct-type backlight module, and the light bars 4 as light sources are disposed on the back side of the optical functional films 3. The plurality of optical function film layers 3 are respectively a reflection sheet 31, a diffusion plate 32 and at least one optical film 33 which are arranged in this order from the rear to the front. The light emitting chip 40 (such as a light emitting diode) of the light bar 4 passes through the hole formed on the reflector 31. The reflection sheet 31 is spaced apart from the diffusion plate 32.

As shown in fig. 1b, in other embodiments, the backlight module 7 is a side-in type backlight module, the optical functional film layers 3 are respectively a reflective sheet 31, a light guide plate 34 and at least one optical film 33 sequentially arranged from back to front, the light bar 4 as a light source is arranged at an end side of the light guide plate 34, and the light emitting chips of the light bar 4 face an end surface of the light guide plate 34.

In the embodiment shown in fig. 1a and 1b of the present disclosure, the backlight module 7 further includes a back plate (e.g., the back plate 6b in fig. 1a and the back plate 6a in fig. 1 b) and a bezel 5. The back plate is fixedly connected with the frame 5, and plays roles of supporting and limiting the optical components contained in the back plate. After the liquid crystal panel 8 and the backlight module 7 are assembled, the frame 5 also plays a role in supporting and limiting the liquid crystal panel 8. In the embodiments of the present disclosure, the frame 5 may be made of metal or plastic.

In some embodiments of the side-in backlight module or the direct-type backlight module of the present disclosure, the fixing member and the plug-in clip are located on the back side of the back plate. For example, as shown in fig. 1b, the fixing member 1 is fixed to the back plate 6a, and the fixing member may be fixed to the bezel by a bent portion extending therefrom. A display device comprising such a backlight module 7 also needs to have a rear housing (not shown in fig. 1 b) to shield components such as the circuit board.

In some embodiments of the direct-type backlight module of the present disclosure, as shown in fig. 1a, the fixing member 1 and the inserting clip 2 are located between the reflection sheet 31 and the back plate 6b, the fixing member 1 is fixed to the frame 5 through the extended bending portion, and at this time, the back plate 6b of the backlight module 7 can be used as a back shell of the display device at the same time. The back panel 6b may be a planar back panel, for example, a transparent, opaque, or glass back panel with some decorative effect. The display equipment comprising the backlight module 7 does not need to be additionally provided with a rear shell, so that the cost is lower, the appearance is thinner, the appearance is more attractive, perfect wall pasting can be realized after wall hanging, and dust accumulation is not easy to occur on the back surface.

In the embodiment of the present disclosure, the circuit board may be the panel driving board 83 of the liquid crystal panel 8 as shown in fig. 1a and 1b, and further, the circuit board may also be a main board of the display device or the like. Taking the display device as a television as an example, the functions of the television main board may include: and processing key signals, responding to remote controller signals, directly or indirectly controlling backlight, receiving various video signals, converting images into low-voltage differential signals and transmitting the low-voltage differential signals to a screen driving board of a liquid crystal panel, and outputting sound signals to a loudspeaker and the like.

In the embodiment of the present disclosure, the mounting positions of the fixing member 1 and the card insertion member 2 may be designed according to the desired fixing position of the circuit board, so that the circuit board can be inserted between the fixing member 1 and the card insertion member 2 from the edge of the backlight module. Taking the display device as an LCD TV as an example, the fixing member 1 and the insertion clip member 2 can be disposed at a position close to the ground side edge of the backlight module 7, thereby facilitating the insertion of the circuit board from the ground side.

In the assembly process of the related art liquid crystal display device, after the assembly process of the front liquid crystal panel body is completed, the module is required to be turned over to fix the screen driving plate of the liquid crystal panel by using the screws on the back side of the module, and the turning operation is not only complicated and laborious, but also easily causes the damage of the liquid crystal panel in the turning process. In addition, the main board of the related art liquid crystal display device is also fixed to the back of the module using screws, and similar technical problems exist.

Adopt this disclosed embodiment design, in display device's assembling process, the assembler can be directly through the cartridge fastener with circuit board cartridge fixed can with the module upset when circuit boards such as the screen drive board of fixed liquid crystal display panel or display device's mainboard, labour saving and time saving not only can avoid the module damage because of the upset operation causes moreover to packaging efficiency and equipment yields have been improved.

For example, after the main body 81 of the liquid crystal panel 8 is assembled to the front side of the backlight module 7, the panel driving plate 83 of the liquid crystal panel 8 may be folded back to the back side without turning the module over, and inserted between the fixing member 1 and the card 2, and fixed by the card 2. Compared with the prior art, the assembling operation process is simplified, the assembling efficiency is improved, and the damage of the liquid crystal panel caused by the module overturning operation is avoided, so that the assembling yield is improved.

In the embodiment shown in fig. 1a and 1b of the present disclosure, the backlight module 7 includes a frame 5. As shown in fig. 1a, the fixing member 1 may be fixed to the frame 5 by extending a bending portion. As shown in fig. 1b, in this embodiment, the fixing member 1 is fixed to the back surface of the back plate 6 a.

As shown in fig. 2 and 3, another structure of a display device using a direct-type backlight module is shown. The backlight module comprises a bracket 50, the bracket 50 comprises a top side part 50a, a left side part 50b and a right side part 50c, and a fixing member 1 is disposed on the ground side and fixedly connected with the left side part 50b and the right side part 50c through a fastener (not shown). The structure of the backlight module of this embodiment does not include a frame, but the frame structure formed by fixedly connecting the bracket 50 and the fixing member 1 can function as the frame 5. Further, the exploded view of the display device shown in fig. 2 also shows a front frame 6 fixedly connected to the bracket and the fixing member 1 to fix the liquid crystal panel.

As shown in fig. 4a, 4b, 5a and 5b, in one embodiment of the present disclosure, the fixing member 1 includes a first plate portion 11 and a second plate portion 12 located at a back side of the first plate portion 11. Further, the fixing member 1 may further include a connecting portion 13 connecting the first plate portion 11 and the second plate portion 12. In this embodiment, the first plate portion 11, the connecting portion 13, and the second plate portion 12 constitute a rail groove 14; the mounting part 21 of the plug-in card 2 is assembled in the guide rail groove 14 with clearance and is fixedly connected with the second plate part 12 through a fastener, and the clamping part 22 is used for clamping with a circuit board (such as a screen driving plate 83 or a main board 9).

The plug-in card 2 is assembled in the guide rail groove 14 in a sliding way, so that the plug-in card 2 can be conveniently installed and positioned, and the clamping assembly precision of the circuit board and the plug-in card 2 can be improved. The mounting portion 21 of the card 2 may be directly fixed to the second plate portion 12 by a fastener.

The second plate portion 12 can be provided with a plurality of screw holes for fixing the insertion clamping pieces 2 along the length direction of the guide rail groove 14, so that a certain number of insertion clamping pieces 2 can be installed by selecting some screw holes according to the specification and the size and the arrangement position of the circuit board, and the backlight module can be suitable for display equipment with various specifications and has a wide application range.

As shown in fig. 4a and 4b, in one embodiment of the present disclosure, at least one of the cartridge pieces 2 is a first cartridge piece 2a elastically contacting the first plate portion 11 for fixing the panel driving board 83 of the liquid crystal panel to the back surface of the first plate portion 11; the engaging portion 22 of the first insertion clip piece 2a has an engaging groove 221 for engaging with the screen drive plate 83. In addition, the first insertion clip 2a may further include an insertion guide portion 23 having a guide slope on a side of the catching portion 22 away from the mounting portion 21 to facilitate insertion of the screen driving plate 83.

Further, as shown in fig. 5a and 5b, in this embodiment, at least one of the cartridge pieces 2 is a second cartridge piece 2b substantially flush with the second plate portion 12 for fixing the main board 9 of the display device in a position substantially parallel to the second plate portion 12; the clamping portion 22 of the second insertion clamping piece 2b comprises a pair of hooks 222 which are oppositely arranged and have opposite clamping directions, and the pair of hooks 222 is used for clamping with the main board 9. Namely: the screen driving board 83 of the liquid crystal panel and the main board 9 of the display device are fixed on different planes respectively, and the screen driving board 83 and the main board are connected through a flexible circuit board.

In the present disclosure, the term "substantially" is used in a relatively "absolutely ideal" context, and because machining, assembly errors, and shape details need to be considered, "substantially" may be understood to be within a certain error range.

By adopting the design of the scheme of the embodiment, the back space of the direct type backlight module can be effectively utilized, the product structure is more compact, the screen driving plate 83 and the mainboard 9 are fixed in a plug-in mounting mode, the assembly is convenient, and the assembly efficiency can be obviously improved.

In an embodiment of the present disclosure, the backlight module is a direct type backlight module, the back plate is located at the back side of the reflection sheet, the fixing member and the insertion fastener are located between the reflection sheet and the back plate, so that the screen driving plate 83 and the main plate can be fixed between the reflection sheet and the back plate, and therefore, the display device does not need to be additionally provided with a rear shell for protecting the circuit board, and the whole display device is more attractive. As shown in fig. 3 and 4a, the reflection sheet 31 includes a plane portion 31a and a folded portion 31b located at the periphery of the plane portion 31a and folded toward the light exit surface of the backlight module, the fixing member 1 and the insertion clip member 2 are located between the folded portion 31b of the reflection sheet 31 and the back plate (the back plate is not shown in the figure), the second plate portion 12 of the fixing member 1 is parallel to the light exit surface of the backlight module, the plane of the first plate portion 11 intersects with the plane of the second plate portion 12, and therefore, the cross section of the guide rail groove 14 is wedge-shaped. In this embodiment, the fixing member 1 can support the reflective sheet 31 and can contact the back plate, and the fixing member 1 and the insertion clip member 2 are disposed between the folded portion 31b of the reflective sheet 31 and the back plate, so that the back space around the reflective sheet 31 can be effectively utilized, thereby being more favorable for the slim design of the display device.

As shown in fig. 4a, the second plate portion 12 of the fixing member 1 is connected to the connecting portion 13 in a T-shape, and the second plate portion 12 has a first notch 121 with an opening facing away from the cartridge 2 for positioning the light bar 40. Utilize the first breach 121 of the second board portion 12 of mounting 1 to fix a position lamp strip 4, the equipment of lamp strip 4 of being convenient for, and simple structure is favorable to reduction in production cost.

As shown in fig. 4a, the fixing member 1 further includes a bending portion 15 connected to the first plate portion 11 and bent toward the end of the backlight module. After the fixing piece 1 is fixedly connected with the support, the bending part 15 can limit the structures such as the optical function film layer and can support the body of the liquid crystal panel. The bent portion 15 has a second notch 151 for avoiding the flexible circuit connection board 82 of the liquid crystal panel. The second notch 151 is designed in the bending part 15 to prevent the flexible circuit connecting plate 82 from protruding out of the surface of the bending part 15, so that the damage to the flexible circuit connecting plate 82 in the assembling process can be effectively reduced.

In the embodiment of the present disclosure, the specific number of the first and

second insertion clips

2a and 2b is not limited, and may be determined according to the number and specification of the circuit boards. The fixing piece can be made of metal, and the plug-in clamping piece can be made of plastic materials with good elasticity, such as polycarbonate.

Referring to fig. 1a and fig. 1b, an embodiment of the present disclosure further provides a display device including the backlight module 7 according to any of the foregoing embodiments. In addition, the display device further comprises a liquid crystal panel 8 positioned on the front side of the backlight module 7, and a screen driving plate 83 of the liquid crystal panel 8 is folded to the back side and inserted between the fixing piece 1 and the plug-in card piece 2 and is fixed through the plug-in card piece 2. In addition, the main board or other circuit boards of the display device can also be fixed by similar plug-in cards which are additionally arranged.

The assembler need not to overturn the module when fixing some circuit boards of display device, directly through cartridge fastener 2 with circuit board cartridge fixed can, labour saving and time saving can avoid the module damage because of the upset operation causes moreover to packaging efficiency and equipment yields have been improved.

The specific product type of the display device is not limited, and may be, for example, a television, a picture screen, a display, a tablet computer, a notebook computer, and the like. For large-screen display equipment such as televisions and the like, the beneficial effects are more prominent.

As shown in fig. 6, an embodiment of the present disclosure further provides an assembly method of the backlight module, including the following steps:

and step S11, fixing the fixing piece on the bracket. The support comprises a top side part, a left side part and a right side part, and the fixing part is arranged on the ground side and fixedly connected with the left side part and the right side part through fasteners.

And step S12, fixing an insertion clamping piece to the fixed piece, wherein the insertion clamping piece is used for fixing the circuit board inserted between the fixed piece and the insertion clamping piece. For example, the plurality of first cartridge pieces and the plurality of second cartridge pieces of the foregoing embodiments are fixed to the second plate portion of the fixing member by screws.

And step S13, placing the back plate on the back sides of the fixing piece and the inserting clamping piece and fixing the back plate with the bracket and the fixing piece. For example, the glass back plate, the bracket and the fixing piece are fixed by bonding through a glue layer.

After step S13 is completed, the optical components may be assembled in sequence on the front side of the backplane. For example, a light bar, a reflective sheet, a diffusion plate, an optical film, and the like are sequentially assembled on the front side of the glass back plate.

The embodiment of the disclosure also provides an assembling method of the display device, which includes the following steps:

assembling a liquid crystal panel on the front side of the backlight module in the embodiment;

under the premise of not turning over the backlight module, the screen driving board of the liquid crystal panel is inserted between the fixing part and the plug-in clamping piece of the backlight module, and the screen driving board is fixed on the fixing part through the plug-in clamping piece.

The main board or other circuit boards of the display device can also be fixed by plug-in cards with similar structures.

Therefore, the module does not need to be turned over in the assembling process of the display equipment, and the circuit board is directly inserted and fixed on the back side through the inserting clamping piece, so that the assembling efficiency and the assembling yield are improved.

Although some specific embodiments of the present disclosure have been described in detail by way of example, it should be understood by those skilled in the art that the foregoing examples are for purposes of illustration only and are not intended to limit the scope of the present disclosure. It will be appreciated by those skilled in the art that modifications may be made to the above embodiments without departing from the scope and spirit of the present disclosure. The scope of the present disclosure is defined by the appended claims.

Claims

1. A backlight module, comprising:

a plurality of optically functional film layers;

2. A backlight module according to claim 1, wherein the fixing member comprises a first plate portion and a second plate portion located at a back side of the first plate portion.

3. The backlight module according to claim 2, wherein at least one of the insertion clips is a first insertion clip for fixing a panel driving board of the liquid crystal panel to a back surface of the first board portion;

the clamping portion of the first plug-in mounting clamping piece is provided with a clamping groove used for being clamped with the screen driving plate.

4. The backlight module according to claim 3, wherein the first insertion clip further comprises an insertion guide portion having a guide slope and located on a side of the clip portion away from the mounting portion.

5. The backlight module according to claim 3, wherein the number of the insertion clips is at least two, at least one of the insertion clips is a second insertion clip substantially parallel to the second board portion, and the second insertion clip is used for fixing the main board of the display device at a position substantially parallel to the second board portion; the clamping part of the second plug-in mounting clamping piece comprises a pair of clamping hooks which are oppositely arranged and are oppositely clamped in the clamping direction, and the clamping hooks are used for being clamped with the mainboard.

6. The backlight module according to claim 2, wherein the fixing member further comprises a connecting portion connecting the first plate portion and the second plate portion, the first plate portion, the connecting portion and the second plate portion forming a guide groove;

the installation part gap of the plug-in clamping piece is assembled in the guide rail groove and is fixedly connected with the second plate part through a fastening piece.

7. The backlight module as claimed in claim 6, wherein the second plate portion is parallel to a light emitting surface of the backlight module, a plane of the first plate portion intersects a plane of the second plate portion, and a cross section of the guide rail groove is wedge-shaped.

8. The backlight module according to claim 7, further comprising: a back plate positioned on the back side of the plurality of optically functional film layers;

the optical function film layers comprise reflection sheets, and the fixing pieces and the plug-in clamping pieces are located between the reflection sheets and the back plate.

9. The backlight module according to claim 8, wherein the reflector plate comprises a planar portion and a folded portion located at the periphery of the planar portion and folded toward the light-emitting surface of the backlight module;

the fixing piece and the plug-in clamping piece are positioned between the folded part of the reflecting sheet and the back plate.

10. The backlight module according to claim 8, further comprising: the light-emitting chips of the light bars penetrate through holes formed in the reflector plate;

11. The backlight module according to claim 8, wherein the back plate is a planar back plate.

12. The backlight module according to claim 2, further comprising a bracket, wherein the bracket comprises a left side portion and a right side portion, and the fixing member is disposed at the ground side and fixedly connected to the left side portion and the right side portion by a fastening member.

13. The backlight module according to claim 12, wherein the fixing member further comprises a bent portion connected to the first plate portion and bent toward the end of the backlight module, the bent portion having a second notch for avoiding a flexible circuit connecting plate of the liquid crystal panel.

14. A backlight module according to any one of claims 1-7, 12 and 13, further comprising: the back plate is positioned on the back side of the optical function film layers, and the fixing piece is positioned on the back side of the back plate.

15. A display device comprising a backlight module according to any one of claims 1-14.