CN210222786U - Electronic price tag control system - Google Patents

Abstract

The utility model provides an electron price tag control system, this system includes: the sensor unit comprises an image sensor and a distance sensor and is used for acquiring user information; the server is used for receiving the user information and generating a switching instruction; and the electronic price tag comprises an LED or LCD display screen and is used for displaying commodity information and/or advertisement information, and the electronic price tag is also used for switching the display content according to the switching instruction. The electronic price tag control system can realize the functions of intelligently displaying the electronic price tag and updating commodity information and/or advertisement information, and improves user experience on the basis of low cost.

Description

Electronic price tag control system

Technical Field

The present disclosure relates to the field of electronic price tags, and more particularly, to an electronic price tag control system.

Background

The commodity price tags in the off-line retail scenario are mainly paper price tags and electronic ink price tags. The two price tags can only output commodity price information, the point location utilization rate is low, and the content form is single. Traditional paper price tag, content renewal needs the printer to reprint content, the manual work changes paper label, and its main function is the price show. The electronic price tag mainly adopts an electronic ink technology, adopts a battery for power supply, updates content information in a wireless mode, has the advantages that the content updating can be automatically completed, but the content mainly takes black and white and monochrome characters as main parts, and the information amount is limited. The electronic ink price tag is only the automatic updating of characters and numbers based on the traditional price tag.

At present, the display carriers of the offline advertisements are various, but the price cost is higher and the power consumption is large. The current offline advertisement is usually displayed in the form of an advertisement screen or a projection. Taking a typical advertisement screen as an example, the advertisement screen is mainly applied to the inner part of an office building, an elevator room, the wall of a shopping building, the door of a shopping mall and a supermarket or the two sides of a road. The equipment in the form is high in cost, large in size, special point location arrangement needs to be rented, and the equipment is not suitable for being used in a scene with narrow space.

Therefore, a new electronic price tag control system is needed.

The above information disclosed in this background section is only for enhancement of understanding of the background of the disclosure and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.

SUMMERY OF THE UTILITY MODEL

In view of this, the present disclosure provides an electronic price tag control system, which can realize the functions of intelligently displaying an electronic price tag and updating commodity information and/or advertisement information, and improve user experience on the basis of low cost.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.

According to a first aspect of an embodiment of the present disclosure, an electronic price tag control system is provided, the system including: the sensor unit comprises an image sensor and a distance sensor and is used for acquiring user information; the server is used for receiving the user information; and generating a switching instruction; and the electronic price tag comprises an LED or LCD display screen and is used for displaying commodity information and/or advertisement information, and the electronic price tag is also used for switching the display content according to the switching instruction.

In an exemplary embodiment of the present disclosure, the system further includes a control platform and a handheld device, where the control platform is configured to receive the switching instruction of the server; the electronic price tag is also used for acquiring prestored content updating information from the control platform and/or the handheld device and/or the server; and finishing the updating of the prestored content in the at least one electronic price tag according to the prestored content updating information.

In an exemplary embodiment of the present disclosure, the server is further configured to parse the user information to obtain location information, and generate a switching instruction when it is determined that the location information satisfies a location threshold; and/or analyzing the user information to obtain time information, and generating a switching instruction when the time information is judged to meet a time threshold.

In an exemplary embodiment of the present disclosure, the electronic price tag is further configured to parse the switching instruction to obtain a price tag address and a switching target address; and completing the switching of the display content of the electronic price tag corresponding to the price tag address according to the price tag address and the switching target address.

In an exemplary embodiment of the present disclosure, the at least one electronic price tag is further configured to parse the switching instruction to obtain a price tag address, switch template information, and switch dynamic content; and completing the switching of the display content of the electronic price tag corresponding to the price tag address according to the price tag address, the switching template information and the switching dynamic content.

In an exemplary embodiment of the present disclosure, the electronic price tag includes a wireless communication module, and the electronic price tag acquires pre-stored content update information from the handheld device by way of wireless communication.

In an exemplary embodiment of the present disclosure, the electronic price tag is configured to, after acquiring an identifier of information of a commodity to be updated, send an update request instruction to the server in combination with the identifier; and the server is used for generating the pre-stored content updating information according to the updating request instruction after receiving the updating request instruction.

In an exemplary embodiment of the present disclosure, the sensor unit is further configured to generate the user information when detecting the presence of a user within a predetermined range of positions.

In an exemplary embodiment of the disclosure, the sensor unit comprises a combination of any one or more of: ultrasonic sensor, infrared sensor, sound sensor.

In an exemplary embodiment of the present disclosure, the system further includes a settlement module, configured to complete settlement of a corresponding product according to a product settlement request instruction when a user acquires the product information through display content of the electronic price tag and generates a product settlement request instruction in combination with the product information.

According to the electronic price tag control system disclosed by the invention, the functions of intelligently displaying the electronic price tag and updating commodity information and/or advertisement information can be realized, and the user experience is improved on the basis of low cost.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. The drawings described below are merely some embodiments of the present disclosure, and other drawings may be derived from those drawings by those of ordinary skill in the art without inventive effort.

FIG. 1 is a flow chart illustrating a method of electronic price tag control according to an exemplary embodiment.

Fig. 2 is a diagram illustrating handover template information according to an example embodiment.

Fig. 3 is a flow chart illustrating a method of electronic price tag control according to another exemplary embodiment.

Fig. 4 is a flow chart illustrating a method of electronic price tag control according to another exemplary embodiment.

FIG. 5 is a block diagram illustrating an electronic price tag control system in accordance with an exemplary embodiment.

FIG. 6 is an architecture diagram illustrating an electronic price tag control system in accordance with another exemplary embodiment.

Detailed Description

Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.

The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the invention. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the invention.

The drawings are merely schematic illustrations of the present invention, in which the same reference numerals denote the same or similar parts, and thus, a repetitive description thereof will be omitted. Some of the block diagrams shown in the figures do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.

The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and steps, nor do they necessarily have to be performed in the order described. For example, some steps may be decomposed, and some steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

The following describes in detail exemplary embodiments of the present invention with reference to the accompanying drawings.

FIG. 1 is a flow chart illustrating a method of electronic price tag control according to an exemplary embodiment. The electronic price tag control method 10 at least includes steps S102 to S108, which can be applied to an electronic price tag system including a sensor unit, a control platform, a cloud background, and at least one electronic price tag.

As shown in fig. 1, in S102, user information from the sensor unit is received. Wherein the sensor unit is mounted at a position close to the electronic price tag. For example, when the electronic price tag is mounted on a shelf, the sensor unit is mounted at a middle position of the shelf. The user information is used to indicate whether a person is currently passing an electronic price tag or the vicinity of a shelf.

In one embodiment, the sensor unit comprises a combination of any one or more of: image sensor, distance sensor, ultrasonic sensor, infrared sensor, sound sensor. Among them, an image sensor such as an image pickup apparatus or a camera apparatus to capture video contents or picture contents. And acquiring image information of the user through the image sensor. A distance sensor such as an infrared sensor, an ultrasonic sensor, or the like. The real-time distance, the motion track and the like between the user and the goods shelf are collected through the distance sensor. The sound sensor is used for acquiring audio information, and the distance of the audio information is judged according to the size of the speaking sound of a user. For example, when the user is far away, advertisement information or commodity information with a larger size is played, and when the user is close to, commodity information with more specific content is played, so that the user experience is improved.

In one embodiment, the user information is generated when the sensor unit detects the presence of a user within a predetermined range of positions. When the user passes or stops in the detection range of the sensor unit, the user information can be generated by integrating the image, video or distance information of the user detected by sensing.

In S104, a switching instruction is generated based on the user information. The switching instruction is used for controlling the switching of the electronic price tag display picture. Wherein, the electronic price tag is stored with a plurality of display pictures. Different display pictures can be selected according to different scenes for switching display. For example, in a scene without a user, the display screen of the electronic price tag is switched to be displayed by selecting an advertisement picture; when the user is far away from the electronic price tag, the electronic price tag selects an advertisement picture with larger size or sales promotion commodity information to display; when the user is close to the electronic price tag, the display screen of the electronic price tag is switched to select a picture containing more details, more specific commodity information, promotion information of the current commodity, related commodity information and the like for display. In addition, when the user is close to the electronic price tag, the user can be detected through a face detection algorithm and a face recognition algorithm. After the gender and the age of the user are identified, different advertisement information is selected according to the gender and the age of the user for pushing. Furthermore, after the identity of the user is identified, the functions of commodity purchase adding, settlement and the like can be further realized.

In one embodiment, the user information is analyzed to obtain the position information, and when the position information is judged to meet a position threshold value, a switching instruction is generated; and/or analyzing the user information to obtain time information, and generating a switching instruction when the time information is judged to meet a time threshold. For example, when the position information is within a first threshold range, the user is considered to be closer, and a first switching instruction is generated to switch to more detailed commodity information or promotion information; when the position information is within the second threshold range, the user is considered to be far away, and a second switching instruction is generated to switch to the content with a larger size.

In S106, a switching instruction is received from the server. The flow of acquiring the switching instruction by the sensing signal of the sensor unit is described in S102 to S104. In this step, the switching instruction may also be sent by the server to control the display of the electronic price tag. For example, when a worker operating the electronic price tag system wishes to uniformly change the display screen of the electronic price tag, the server is operated to generate a switching instruction, and the switching instruction can be uniformly sent to the display screen of at least one electronic price tag to realize a switching function.

And in S108, switching the display content of at least one electronic price tag according to the switching instruction, wherein the display content comprises commodity information and/or advertisement information. Each electronic price tag may have an internal memory therein for storing a plurality of pictures, videos, etc. that it may display. The switching instruction may include only the target electronic price tag address, the address of the target picture or video, and the like. By the method, the data transmission amount can be reduced to improve the switching response speed, but the disclosure is not limited to this, and still the picture or video to be displayed can be attached to the switching instruction to complete the switching task.

In one embodiment, the switching instruction is analyzed to obtain a price tag address and a switching target address; and completing the switching of the display content of the electronic price tag corresponding to the price tag address according to the price tag address and the switching target address. The price tag address is an electronic price tag which the current switching instruction wishes to issue, namely the address of the electronic price tag of the to-be-switched display content. And the switching target address is the storage address of the picture or video to be switched.

In one embodiment, the switching instruction is analyzed to obtain a price tag address, switching template information and switching dynamic content; and completing the switching of the display content of the electronic price tag corresponding to the price tag address according to the price tag address, the switching template information and the switching dynamic content. The picture display can be performed through the template picture. The template picture is shown in fig. 2, which may include switching dynamic content. The switching dynamic content may be, for example, but not limited to, commodity price, commodity origin, and the like.

In one embodiment, further comprising: acquiring pre-stored content updating information from a control platform and/or handheld equipment and/or a server; and updating the prestored content in the at least one electronic price tag according to the prestored content updating information. Each electronic price tag is stored with pre-stored content, and the pre-stored content is pictures, videos and the like which can be displayed by the electronic price tag. In order to adapt to the updating of commodity information, the updating of promotion information and the updating of advertisement content, content updating information can be sent to complete the updating operation of the prestored content in at least one electronic price tag. The server is a network platform, such as a cloud platform, which communicates with the control platform, but this disclosure is not limited thereto.

In one embodiment, obtaining the pre-stored content update information from the handheld device comprises: and acquiring the pre-stored content updating information from the handheld device in a wireless communication mode. The handheld device is one of user terminals, and the user terminal may also be, for example, a mobile phone terminal installed with a corresponding application program. The user terminal may communicate with the server to transmit instructions, upload pictures, etc. In this embodiment, the electronic price tag has integrated therein a wireless communication module that can be used to communicate with a user terminal, such as a handheld device.

In one embodiment, obtaining the pre-stored content update information from the server comprises: after at least one electronic price tag obtains an identifier of the commodity information to be updated, an updating request instruction is sent to a server in combination with the identifier; and after receiving the updating request instruction, the server generates pre-stored content updating information according to the updating request instruction. Wherein, the electronic price tag can be integrated with a code scanning function. And acquiring the identification of the commodity through the electronic price tag scanning code and sending an updating request instruction containing the commodity identification to the server so as to finish the oriented updating of the content in the price tag.

In one embodiment, further comprising: and when the user acquires the commodity information through the display content of the electronic price tag and generates a commodity settlement request instruction by combining the commodity information, completing settlement of the corresponding commodity according to the commodity settlement request instruction. The electronic price tag can be a touch screen, and when a user touches the screen of the electronic price tag to operate, a settlement or purchase page can be selected so as to respond to a settlement payment page or a purchase page. When the user performs purchase operation, the face recognition can be performed on the user through the picture detected by the sensor unit so as to acquire the username information of the user.

According to the electronic price tag control method, the display content of the electronic price tag is switched based on the user information acquired by the sensor unit or the instruction information of the cloud background, and meanwhile, the pre-stored content is updated by the cloud background, so that the functions of intelligently displaying the electronic price tag and updating commodity information and/or advertisement information can be realized, and the user experience is improved on the basis of low cost.

FIG. 3 is a flow chart illustrating a method of electronic price tag control according to an exemplary embodiment. The electronic price tag control method 30 includes at least steps S302 to S304.

As shown in fig. 3, in S302, a switching instruction is generated from a specified picture. The appointed pictures are stored in an internal memory of the electronic price tag as prestored contents, and real-time dynamic switching of the display contents of the electronic price tag can be realized only by controlling switching of the display contents, switching of the contents and playing through a switching instruction.

The pre-stored content may be, for example, but not limited to, in picture form or video form. Each picture is given a specified memory region number. When the display content is switched, the display switching can be completed only by the fact that the switching instruction comprises the number of the appointed memory area.

For example, 05 represents zone 05, and an exemplary switching instruction is as follows:

ABCD EF 05

ABCD represents the address code of the equipment (electronic price label), EF represents the command code of switching display, and 05 is the content to be switched and displayed. The instruction required for switching the display content is very brief and the data volume is small.

In S304, a switching instruction is generated according to the specified template. The picture template can be designed in advance, and only the specified content on the template needs to be updated during switching.

One screen of the electronic price tag can be provided with different partitions, each partition can be provided with a plurality of contents, such as pictures, videos and the like, the contents can be played according to rules, different templates can be switched, the contents in each template partition can also be switched, and the templates used on the screen and the displayed contents can be configured through a server and/or a control platform. For example, as shown in the schematic diagram of the template shown in fig. 2, when the background does not change frequently and only part of the content needs to be changed, the template specifying method may be adopted. The background picture can be designed as a template background, and 79.9 and 23 can be designed as contents needing dynamic change. When the display content is updated, the rest content does not need to be changed, and only the content needing to be changed needs to be updated.

For example, the issue command: ABCD XX 01 AAAA 01 BBBB

ABCD is the device address, XX is the instruction code of the template updating mode, 01 is the first dynamic content position of the template and becomes the content of the AAAA instruction code, and 02 is the second dynamic content position and becomes the content of the BBBB instruction code. In the above figure, the AAAA code content is 79.9, and the BBBB code content is 23.

FIG. 4 is a flow chart illustrating a method of electronic price tag control according to an exemplary embodiment. The electronic price tag control method 40 includes at least steps S402 to S306, describing various embodiments when generating the update instruction.

As shown in fig. 4, in S402, the pre-stored contents in the electronic price tag are updated by the control platform. The control platform can realize the unified management of a plurality of electronic price tags. The control platform downloads/updates the contents to be played to each commodity price tag in advance in a wired or wireless mode. When the content is played, the content switching can be realized only by sending a short control instruction, and the content issuing, the real-time content switching and the dynamic display can be realized.

In one embodiment, each electronic price tag is accessed to a background management system through a local control platform, so that device management, content pushing, data collection, data statistics, system decision and the like are realized. The server sends the corresponding information to the control platform, and then the control platform performs unified management on the corresponding commodity price tags.

In S404, the pre-stored content in the electronic price tag is updated by the handheld device. The electronic price tag is integrated with the wireless communication module and can be in wireless communication with the handheld device, the staff closely press close to the price tag through the handheld device, the handheld device identifies and connects the price tag, and after connection is successful, the prestore content on the price tag can be directly updated.

In S406, the pre-stored contents in the electronic price tag are updated by the server. The electronic price tag can be selected to integrate a code scanning function, a commodity identification mark is obtained through code scanning, and the price tag content is directionally updated in a background by sending a request instruction containing the commodity identification mark to a server;

for example, the electronic price tag identifies a bottle of cola through code scanning, the electronic price tag identifies the two-dimensional code, and only the price tag can send a pre-stored content updating request instruction to the server at the moment, wherein the instruction contains the two-dimensional code coding information of the cola. After the server receives the information containing the cola two-dimensional code, the content matched with the characteristics of the cola is directionally pushed to the electronic price tag, so that the electronic price tag can complete content directional updating and local storage.

According to the electronic price tag control method, the display content of the electronic price tag is controlled through the instruction, and richer media content can be pushed to a user.

According to the electronic price tag control method disclosed by the invention, the stored content in the electronic price tag is updated through a plurality of updating modes, so that the flexibility of control management can be improved.

According to the electronic price tag control method, the display switching of the content in the electronic price tag is realized in a mode of specifying the picture or the template, the data transmission amount is reduced, and the response speed is improved.

According to the electronic price tag control method, the sensor unit is used for detecting and identifying the user, and the content adaptive to the user can be selected for intelligent display so as to enhance the user experience.

It should be clearly understood that this disclosure describes how to make and use particular examples, but the principles of this disclosure are not limited to any details of these examples. Rather, these principles can be applied to many other embodiments based on the teachings of the present disclosure.

Those skilled in the art will appreciate that all or part of the steps implementing the above embodiments are implemented as computer programs executed by a CPU. When executed by the CPU, performs the functions defined by the above-described methods provided by the present disclosure. The program may be stored in a computer readable storage medium, which may be a read-only memory, a magnetic or optical disk, or the like.

Furthermore, it should be noted that the above-mentioned figures are only schematic illustrations of the processes involved in the methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.

The following are embodiments of the disclosed system that may be used to perform embodiments of the disclosed method. For details not disclosed in the embodiments of the system of the present disclosure, refer to the embodiments of the method of the present disclosure.

FIG. 5 is a block diagram illustrating an electronic price tag control system in accordance with an exemplary embodiment. Referring to fig. 5, the electronic price tag control system 50 includes at least: a sensor unit 502, a server 504, and at least one electronic price tag 506.

In the electronic price tag control system 50, the sensor unit 502 includes an image sensor and/or a distance sensor for acquiring user information. Wherein the sensor unit 502 is mounted in a position proximate to the electronic price tag 506. For example, when the electronic price tag 506 is mounted on a shelf, the sensor is mounted in a middle position of the shelf. The user information is used to indicate whether a person is currently passing an electronic price tag or the vicinity of a shelf.

In one embodiment, the sensor unit 502 includes a combination of any one or more of: image sensor, distance sensor ultrasonic sensor, infrared sensor, sound sensor. Among them, an image sensor such as an image pickup apparatus or a camera apparatus to capture video contents or picture contents. And acquiring image information of the user through the image sensor. A distance sensor such as an infrared sensor, an ultrasonic sensor, or the like. The real-time distance, the motion track and the like between the user and the goods shelf are collected through the distance sensor. The sound sensor is used for acquiring audio information, and the distance of the audio information is judged according to the size of the speaking sound of a user. For example, when the user is far away, advertisement information or commodity information with a larger size is played, and when the user is close to, commodity information with more specific content is played, so that the user experience is improved.

In one embodiment, the sensor unit 502 is configured to generate user information upon detecting the presence of a user within a predetermined range of locations. When the user passes or stops in the detection range of the sensor, the user information can be generated by integrating the image, the video, the distance information and the like of the user detected by the sensor.

In one embodiment, the system further comprises a control platform and a handheld device, wherein the control platform is used for receiving a switching instruction of the server; the electronic price tag is used for acquiring prestored content updating information from the control platform and/or the handheld device and/or the server; and finishing the updating of the prestored content in the at least one electronic price tag according to the prestored content updating information. The server is a network platform, such as a cloud platform, which communicates with the control platform, but this disclosure is not limited thereto.

The server 504 is used for receiving user information; and generating a switching instruction. The switching instruction is used to control switching of the display screen of the electronic price tag 506. The server 504 may be configured to generate a switching instruction according to the user information from the sensor 502, or may automatically generate a switching instruction according to a user operation, which is not limited in this disclosure. For example, in a scene without a user, the display screen of the electronic price tag is switched to an advertisement picture for displaying; when the user is far away from the electronic price tag, the electronic price tag selects an advertisement picture with larger size or sales promotion commodity information to display; when the user is close to the electronic price tag, the display screen of the electronic price tag is switched to be displayed as a picture containing more details, more specific commodity information, promotion information of the current commodity, related commodity information and the like. In addition, when the user is close to the electronic price tag, the user can be detected through a face detection algorithm and a face recognition algorithm. After the gender and the age of the user are identified, different advertisement information is selected according to the gender and the age of the user for pushing. Furthermore, after the identity of the user is identified, the functions of commodity purchase adding, settlement and the like can be further realized.

In one embodiment, the server 504 is configured to parse the user information to obtain the location information, and generate the switching instruction when the location information is determined to satisfy the location threshold; and/or analyzing the user information to obtain time information, and generating a switching instruction when the time information is judged to meet a time threshold. For example, when the position information is within a first threshold range, the user is considered to be closer, and a first switching instruction is generated to switch to more detailed commodity information or promotion information; when the position information is within the second threshold range, the user is considered to be far away, and a second switching instruction is generated to switch to the content with a larger size.

In one embodiment, the server 504 is configured to generate the update information of the pre-stored content according to the update request instruction when the update request instruction is generated by combining the identifier after the identifier of the to-be-updated commodity information is acquired by the at least one intelligent price tag. The server 504 is, for example, a cloud platform.

The electronic price tag 506 includes an LED or LCD display screen for displaying commodity information and/or advertisement information, and is also used for performing switching of its display contents according to the switching instruction.

In one embodiment, the electronic price tag 506 is used to parse the switch command to obtain a price tag address, a switch target address; and completing the switching of the display content of the electronic price tag 506 corresponding to the price tag address according to the price tag address and the switching target address. The price tag address is an electronic price tag which the current switching instruction wishes to issue, namely the address of the electronic price tag of the to-be-switched display content. And the switching target address is the storage address of the picture or video to be switched.

In one embodiment, the electronic price tag 506 is used to parse the switch command to obtain a price tag address, switch template information, switch dynamic content; and completing the switching of the display content of the electronic price tag corresponding to the price tag address according to the price tag address, the switching template information and the switching dynamic content. In the method, the picture display can be performed through the template picture. The template picture is shown in fig. 2, which may include switching dynamic content. The switching dynamic content may be, for example, but not limited to, commodity price, commodity origin, and the like.

In one embodiment, the electronic price tag 506 includes a wireless communication module. The electronic price tag 506 obtains pre-stored content update information from the handheld device by way of wireless communication.

In one embodiment, the system further comprises a settlement module, configured to complete settlement of the corresponding product according to the product settlement request instruction when the user acquires the product information through the display content of the electronic price tag and generates a product settlement request instruction in combination with the product information. The screen of the electronic price tag 506 may be a touch screen, and when a user touches the screen of the electronic price tag to operate, a settlement or purchase page may be selected, so as to respond to a settlement payment page or a purchase page. When the user performs purchase operation, the face recognition can be performed on the user through the picture detected by the sensor so as to acquire the username information of the user.

According to the electronic price tag control system disclosed by the invention, the display content of the electronic price tag is switched based on the user information acquired by the sensor unit or the instruction information of the cloud background, and meanwhile, the prestored content is updated by utilizing the cloud background, so that the functions of intelligently displaying the electronic price tag and updating commodity information and/or advertisement information can be realized, and the user experience is improved on the basis of low cost.

FIG. 6 is a block diagram illustrating an electronic price tag control system in accordance with another exemplary embodiment. Referring to fig. 6, the electronic price tag control system 60 includes at least: cloud backend 602, local control platform 604, sensor 606, at least one item price tag 608, and shelf 610. The electronic price tag control system 60 shows the system architecture for intelligently displaying merchandise information when applied to a shelf.

In the electronic price tag control system 60, the product price tag 608 employs an LED or LCD display screen. Can display color information or only black and white information; the display device can display color or black and white picture and text information, can play a moving picture and a video, and can display dynamic or static contents, which is not limited in the disclosure. The plurality of display screens can perform data interaction with the local control platform 604 in a wired or wireless manner, and the local control platform 604 performs unified management on the display content and the pre-stored content of at least one commodity price tag 608.

The system can be fused with various sensors to realize content personalized push, for example, the characteristics of gender, age and the like can be identified through an intelligent camera so as to push advertisements and promotion information in a targeted manner; or the distance of the user is sensed through the distance sensor, so that the electronic tag presents different pictures and shows certain interactivity under the scene that the user is at different distances from the shelf 610. For example, when the distance sensor detects that the user is far away from the shelf, the commodity price tag is controlled to display the passenger content with larger size, and when the user is detected to be near to the shelf, the commodity price tag is controlled to display the passenger content containing more details and more specific content.

In one embodiment, a playback device may also be provided to play video audio. For example, when the distance sensing device detects that the user is within a certain distance range, the playing device is controlled to play sound, so as to prevent sound interference from generating and affecting other customers.

The electronic price tag control system can realize online and offline interaction. For example, some data information on the line and a big data analysis real-time result are pushed to the current client; for example, user evaluation information of similar commodities of the same type and the like, binding promotion discount information of the commodities and the like can be displayed; when the intelligent camera is adopted, if the identity of the user is identified, some discount information can be pushed in a more targeted manner according to the user portrait, and the user experience degree is improved.

According to the electronic price tag control system disclosed by the invention, information such as commodity price and advertisement content can be dynamically displayed, and technologies such as a sensor unit and an intelligent camera are combined, so that accurate content delivery can be realized, and personalized presentation to different customers is realized.

Those skilled in the art will appreciate that the modules described above may be distributed in the apparatus according to the description of the embodiments, or may be modified accordingly in one or more apparatuses unique from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.

Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that the present disclosure is not limited to the precise arrangements, instrumentalities, or instrumentalities described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims (9)

1. An electronic price tag control system, comprising:

a sensor unit including an image sensor and/or a distance sensor for acquiring user information;

at least one electronic price tag, wherein the electronic price tag comprises an LED or an LCD display screen and is used for displaying commodity information and/or advertisement information, and the electronic price tag is also used for executing the switching of the display content according to a switching instruction generated based on the user information.

2. The system of claim 1, further comprising a control platform and a handheld device, the control platform to receive the handoff instruction generated based on the user information; the electronic price tag is also used for acquiring pre-stored content updating information from the control platform and/or the handheld device; and finishing the updating of the pre-stored content in the electronic price tag according to the pre-stored content updating information.

3. The system of claim 1, wherein the electronic price tag is further configured to parse the switch command to obtain a price tag address, a switch target address; and completing the switching of the display content of the electronic price tag corresponding to the price tag address according to the price tag address and the switching target address.

4. The system of claim 1, wherein the electronic price tag is further configured to parse the switching instructions to obtain a price tag address, switch template information, switch dynamic content; and completing the switching of the display content of the electronic price tag corresponding to the price tag address according to the price tag address, the switching template information and the switching dynamic content.

5. The system of claim 2, wherein the electronic price tag includes a wireless communication module, the electronic price tag wirelessly obtaining pre-stored content update information from the handheld device.

6. The system as claimed in claim 2, wherein the electronic price tag is used for sending an update request instruction to the outside in combination with an identifier of the information of the commodity to be updated after acquiring the identifier; and receiving the pre-stored content update information externally responding to the update request instruction.

7. The system of claim 1, wherein the sensor unit is further configured to generate the user information upon detecting the presence of a user within a predetermined range of locations.

8. The system of claim 1, wherein the sensor unit comprises a combination of any one or more of:

ultrasonic sensor, infrared sensor, sound sensor.

9. The system as claimed in claim 1, further comprising a settlement module for completing settlement of the corresponding product according to the product settlement request instruction when a user acquires the product information through the display content of the electronic price tag and generates a product settlement request instruction in combination with the product information.

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