CN209928662U

CN209928662U - Sand table for marketing management practical training

Info

Publication number: CN209928662U
Application number: CN201920164699.3U
Authority: CN
Inventors: 曹永芬
Original assignee: Chongqing College of Finance and Economics
Current assignee: Chongqing College of Finance and Economics
Priority date: 2019-01-30
Filing date: 2019-01-30
Publication date: 2020-01-10
Anticipated expiration: 2029-01-30

Abstract

The utility model relates to a real sand table of using of instructing, more specifically the real sand table of using of instructing of marketing management that says so, including sand table frame mechanism, slewing mechanism and display block mechanism, can with each concrete process of marketing and refine in blocking item information utilization computer input display block I and display block II and show on the display screen, the student slides in the slide with adjusting the display pole, the I end of bevel gear of each bull stick is reachd, can simulate the conversion of carrying out each process of marketing management, the left end that will adjust the display pole is fixed in the fixed orifices, rotate the turn button and can show each process and respectively refine the blocking item rather than, let the student fully experience conversion and the item that refines that each in-process contained between each process, reach better real effect of instructing, the device is simple as a result, and convenient for operation, the effect is obvious.

Description

Sand table for marketing management practical training

Technical Field

The utility model relates to a real sand table of using of instructing, more specifically the real sand table of using of instructing of marketing management that says so.

Background

Marketing management refers to the analysis, design, implementation and control of marketing schemes that are established, developed and perfected to exchange relationships with target customers by enterprises in order to achieve business objectives. Marketing management is a dynamic and systematic management process for enterprise planning, implementing marketing concepts, formulating marketing combinations and creating exchange opportunities to meet the needs of target customers and the benefits of enterprises. Marketing management is an important component of enterprise operation management and is a main function of enterprise marketing departments. The marketing management process comprises the following four steps: the utility model provides an analysis market opportunity, select the target market, plan marketing combination and organization, execution and control marketing, every process progressively refines the piecemeal again, and marketing management beginner wants to master each process of marketing just at first need simulate real standard and improve self work level, use simulation sand table to carry out real training for this reason often, and the real sand table of instructing of marketing management on the market generally prints on cloth cover or paper for picture and text pattern, and the real operation process all embodies with directly perceived, makes real effect of instructing not good, for this reason the utility model provides a sand table is used in real standard of marketing management, need the student to operate by oneself, can show each specific process of marketing and the piecemeal of every process and refine the item, can reach better real effect of instructing.

SUMMERY OF THE UTILITY MODEL

The utility model aims at providing a real sand table of using of instructing of marketing management can let students operate by oneself, and the piecemeal that each concrete process of indirect display marketing and every process refines the item to reach better real effect of instructing.

The purpose of the utility model is realized through the following technical scheme:

a sand table for marketing management practical training comprises a sand table frame mechanism, a rotating mechanism and a display block mechanism, wherein the sand table frame mechanism comprises a sand table frame, four fixed rotating holes I, two fixed rotating holes II, a slide way, two display grooves I and two display grooves II, the slide way is arranged at the middle end of the display grooves I, the two display grooves I are arranged at the front side and the rear side of the upper end of the sand table frame, the number of the fixed rotating holes I is four, the upper end and the lower end of the two display grooves I are respectively provided with the fixed rotating holes I, the number of the display grooves II is two, the two display grooves II are arranged at the front side and the rear side of the lower end of the sand table frame, the number of the fixed rotating holes II is four, and the upper end and the lower end of the two display grooves II are respectively provided;

the rotating mechanism comprises four rotating rods, a fixing groove, a bevel gear I, an adjusting display rod, a bevel gear II and rotating buttons, the four rotating rods are arranged, the fixing groove is formed in the middle ends of the four rotating rods, one end of each rotating rod is fixedly connected with the bevel gear I, the upper ends and the lower ends of the two rotating rods are respectively rotatably connected into the two fixing rotating holes I at the upper end and the two fixing rotating holes I at the lower end, the bevel gear I ends of the two rotating rods are downward, the upper ends and the lower ends of the other two rotating rods are respectively rotatably connected into the two fixing rotating holes II at the upper end and the two fixing rotating holes II at the lower end, the bevel gear I ends of the two rotating rods are upward, one adjusting display rod is arranged, the bevel gear II is fixedly connected to the middle end of the bevel gear II, the rotating buttons are fixedly connected to the left end;

display block mechanism includes display block I, through-hole I, display screen, display block II and through-hole II, display block I is provided with two, all is provided with through-hole I on two display blocks I, the three display screen of the even fixedly connected with of outer wall circumference of two display blocks I, display block II is provided with two, all is provided with through-hole II on two display blocks II, and six display screens of the even fixedly connected with of outer wall circumference of two display blocks II rotate the fixed slot that is connected with front side and rear side down in two through-holes I respectively, rotate the fixed slot that is connected with rear side and front side down in two through-holes II respectively.

As this technical scheme's further optimization, the utility model relates to a real sand table of using of instructing of marketing management, sand table frame mechanism still includes fixed strip I, fixed strip II and fixed orifices, fixed strip I is provided with two, and two fixed connection are in the front side of sand table frame left end middle side, fixed strip II is provided with two, and two II fixed connection of fixed strip are in the rear side of left end middle side, and the right-hand member of two fixed strip I all is provided with the fixed orifices, and the left end of two fixed strip II all is provided with the fixed orifices.

As this technical scheme's further optimization, the utility model relates to a real sand table of using of instructing of marketing management, sand table frame mechanism still includes landing leg and handle, the landing leg is provided with two, and two landing legs fixed connection are both sides around sand table frame lower extreme respectively, and handle fixed connection is in the upper end of sand table frame.

The utility model relates to a real beneficial effect who uses sand table of instructing of marketing management does:

can utilize the computer input display block I and display block II with each concrete process of marketing and the subdivision item information of refining and show on the display screen, the student slides in the slide with adjusting the display bar, reach I end of bevel gear of each bull stick, can simulate the conversion of carrying out each process of marketing management, the left end that will adjust the display bar is fixed in the fixed orifices, rotate the knob and can show each process and each division item that refines thereof, let the student fully experience each inter-process conversion and each in-process contained refinement item, reach better real standard effect, the device is simple as a result, convenient operation, the effect is obvious.

Drawings

The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.

Fig. 1 is a schematic view of an overall structure of a sand table for practical training of marketing management of the present invention;

fig. 2 is a schematic overall structural diagram of the present invention;

fig. 3 is a schematic structural diagram of the sand table frame mechanism of the present invention;

fig. 4 is a schematic structural view of the rotating mechanism of the present invention;

FIG. 5 is a schematic structural view of a portion of a display block mechanism according to the present invention;

fig. 6 is a schematic structural diagram of a local display block mechanism of the present invention.

In the figure: a sand table frame mechanism 1; 1-1 of a sand disc frame; fixing rotary holes I1-2; fixing rotary holes II 1-3; 1-4 of a fixing strip; 1-5 of a fixing strip II; 1-6 of a fixing hole; 1-7 of a slideway; display grooves I1-8; display grooves II 1-9; 1-10 parts of supporting legs; 1-11 parts of a handle; a rotating mechanism 2; 2-1 of a rotating rod; 2-2 of a fixed groove; bevel gears I2-3; adjusting the display rods 2-4; bevel gears II 2-5; 2-6 of a knob; a display block mechanism 3; a display block I3-1; a through hole I3-2; 3-3 of a display screen; display blocks II 3-4; and (3) through holes II.

Detailed Description

The present invention will be described in further detail with reference to the accompanying drawings.

The first embodiment is as follows:

the embodiment is described below by combining with fig. 1-6, a sand table for marketing management practical training comprises a sand table frame mechanism 1, a rotating mechanism 2 and a display block mechanism 3, information of each specific marketing process and detailed block items thereof can be input into a display block I3-1 and a display block II 3-4 by a computer and displayed on a display screen 3-3, a student slides in a slideway 1-7 by an adjusting display rod 2-4 to reach a bevel gear I2-3 end of each rotating rod 2-1, conversion of each marketing management process can be simulated, the left end of the adjusting display rod 2-4 is fixed on a fixed hole 1-6, each process and each detailed block item thereof can be displayed by rotating a rotating knob 2-6, the student can fully feel conversion among the processes and detailed items contained in each process, and a good practical training effect is achieved, the device has simple result, convenient operation and obvious effect, the sand table frame mechanism 1 comprises a sand table frame 1-1, a fixed rotary hole I1-2, a fixed rotary hole II 1-3, a slide way 1-7, display grooves I1-8 and display grooves II 1-9, the slide way 1-7 is arranged at the middle end of the display groove I1-8, two display grooves I1-8 are arranged at the front and back sides of the upper end of the sand table frame 1-1, the fixed rotary hole I1-2 is provided with four display grooves I1-8, the upper and lower ends of the two display grooves I1-8 are provided with the fixed rotary hole I1-2, the display grooves II 1-9 are provided with two display grooves II 1-9 which are arranged at the front and back sides of the lower end of the sand table frame 1-1, the fixed rotary holes II 1-3 are provided with four display grooves II 1-9, the upper end and the lower end of each of the two display grooves II 1-9 are provided with a fixed rotary hole II 1-3;

the rotating mechanism 2 comprises four rotating rods 2-1, four fixing grooves 2-2, bevel gears I2-3, adjusting display rods 2-4, bevel gears II 2-5 and rotating buttons 2-6, the rotating rods 2-1 are provided with four, the middle ends of the four rotating rods 2-1 are respectively provided with the fixing grooves 2-2, one ends of the four rotating rods 2-1 are respectively and fixedly connected with the bevel gears I2-3, the upper ends and the lower ends of the two rotating rods 2-1 are respectively and rotatably connected into the two fixing rotating holes I1-2 at the upper end and the two fixing rotating holes I1-2 at the lower end, the bevel gears I2-3 of the two rotating rods 2-1 are downward, the upper ends and the lower ends of the other two rotating rods 2-1 are respectively and rotatably connected into the two fixing rotating holes II 1-3 at the upper end and the two fixing rotating holes II 1-3 at the lower end, the end of a bevel gear I2-3 of two rotating rods 2-1 is upward, one adjusting display rod 2-4 is arranged, the bevel gear II 2-5 is fixedly connected to the middle end of the bevel gear II 2-5, a rotating button 2-6 is fixedly connected to the left end of the adjusting display rod 2-4, the bevel gear I2-3 is in meshed transmission with the bevel gear II 2-5, a student holds the rotating button 2-6 by hand, further pulls the adjusting display rod 2-4 to slide in a slideway 1-7, when the adjusting display rod 2-4 slides to the upper front side, namely below a display block I3-1 representing the first concrete process of marketing, the adjusting display rod 2-4 is fixed in a fixing hole 1-6 positioned on the upper front side, and the rotating button 2-6 is rotated clockwise by taking the axis of the adjusting display rod 2-4 as a central line, the bevel gear I2-3 is in meshed transmission with the bevel gear I2-3, the adjusting display rod 2-4 drives the bevel gear I2-3 to rotate by taking the axis of the adjusting display rod 2-4 as a central line, the bevel gear I2-3 drives the bevel gear I2-3 to rotate by taking the axis of the rotating rod 2-1 as a central line, the rotating rod 2-1 drives the display block I3-1 to rotate by taking the axis of the rotating rod 2-1 as a central line, and then the display screens 3-3 of the display block I3-1 are displayed one by one, namely, the detailed block division item of the specific process is simulated, the adjusting display rod 2-4 is pushed out from the fixing hole 1-6, slides to other display blocks and is fixed in the corresponding fixing hole 1-6, then, rotating the turn buttons 2-6 to simulate the connection of each specific process and the proceeding of the next specific process;

the display block mechanism 3 comprises display blocks I3-1, through holes I3-2, display screens 3-3, display blocks II 3-4 and through holes II 3-5, the display blocks I3-1 and the display blocks II 3-4 are different polygonal bodies, the display blocks I3-1 or the display blocks II 3-4 are selected according to different numbers of thinning blocking items contained in each specific step, the display blocks I3-1 and the display blocks II 3-4 are respectively provided with a USB interface which can be accessed into a computer, required information is input by the computer and displayed on the display screens 3-3, the display blocks I3-1 are provided with two, the through holes I3-2 are respectively arranged on the two display blocks I3-1, the outer walls of the two display blocks I3-1 are uniformly and fixedly connected with the three display screens 3-3 in the circumferential direction, the display device is characterized in that two display blocks II 3-4 are arranged, through holes II 3-5 are respectively arranged on the two display blocks II 3-4, six display screens 3-3 are uniformly and fixedly connected to the outer walls of the two display blocks II 3-4 in the circumferential direction, the display screens 3-3 are LED display screens and can realize electronic information, fixing grooves 2-2 on the upper front side and the lower rear side are respectively and rotatably connected in the two through holes I3-2, fixing grooves 2-2 on the upper rear side and the lower front side are respectively and rotatably connected in the two through holes II 3-5, when the device is used, information of each marketing specific process and detailed block items of the marketing specific process can be input into the two display blocks I3-1 and the two display blocks II 3-4 by a computer and displayed on the display screens 3-3, and the four display blocks are arranged clockwise from the upper front side to represent four specific processes, the display screen 3-3 with four specific processes faces the trainee during the training.

The second embodiment is as follows:

the embodiment is described below with reference to fig. 1 to 6, and the embodiment further describes the first embodiment, the sand table frame mechanism 1 further includes two fixing strips i 1 to 4, two fixing strips ii 1 to 5, and two fixing holes 1 to 6, the two fixing strips i 1 to 4 are fixedly connected to the front side of the middle side of the left end of the sand table frame 1 to 1, the two fixing strips ii 1 to 5 are fixedly connected to the rear side of the middle side of the left end, the right ends of the two fixing strips i 1 to 4 are respectively provided with the fixing holes 1 to 6, the left ends of the two fixing strips ii 1 to 5 are respectively provided with the fixing holes 1 to 6, and the four fixing strips i 1 to 4 are made of soft plastic material and can generate elastic deformation.

The third concrete implementation mode:

the embodiment is described below with reference to fig. 1 to 6, and the embodiment further describes the first embodiment, the sand table frame mechanism 1 further includes two legs 1 to 10 and two handles 1 to 11, the two legs 1 to 10 are respectively and fixedly connected to the front and rear sides of the lower end of the sand table frame 1 to 1, and the handles 1 to 11 are fixedly connected to the upper end of the sand table frame 1 to 1.

The utility model discloses a real sand table of using of instructing of marketing management, its theory of operation is:

when the device is used, the marketing concrete processes and the detailed block item information thereof can be input into two display blocks I3-1 and two display blocks II 3-4 by a computer and displayed on the display screens 3-3, the four display blocks are arranged clockwise from the upper front side to represent the four concrete processes, the display screens 3-3 with the four concrete processes face a student during practical training, the student holds the turn buttons 2-6 by hands, further pulls the adjusting display rods 2-4 to slide in the slideways 1-7, when the adjusting display rods 2-4 slide to the upper front side, namely below the display block I3-1 representing the first concrete process of marketing, the adjusting display rods 2-4 are fixed in the fixing holes 1-6 positioned on the upper front side, and the turn buttons 2-6 are rotated clockwise by taking the axis of the adjusting display rods 2-4 as a central line, the bevel gear I2-3 is in meshed transmission with the bevel gear I2-3, the adjusting display rod 2-4 drives the bevel gear I2-3 to rotate by taking the axis of the adjusting display rod 2-4 as a central line, the bevel gear I2-3 drives the bevel gear I2-3 to rotate by taking the axis of the rotating rod 2-1 as a central line, the rotating rod 2-1 drives the display block I3-1 to rotate by taking the axis of the rotating rod 2-1 as a central line, and then the display screens 3-3 of the display block I3-1 are displayed one by one, namely, the detailed block division item of the specific process is simulated, the adjusting display rod 2-4 is pushed out from the fixing hole 1-6, slides to other display blocks and is fixed in the corresponding fixing hole 1-6, the knobs 2-6 are then turned, i.e. the engagement of each specific process and the proceeding of the next specific process are simulated.

Of course, the above description is not intended to limit the present invention, and the present invention is not limited to the above examples, and the changes, modifications, additions or replacements made by those skilled in the art within the scope of the present invention also belong to the protection scope of the present invention.

Claims

1. The utility model provides a real sand table of using of instructing of marketing management, includes sand table frame mechanism (1), slewing mechanism (2) and display block mechanism (3), its characterized in that: the sand table frame mechanism (1) comprises a sand table frame (1-1), a fixed rotary hole I (1-2), a fixed rotary hole II (1-3), slideways (1-7), display grooves I (1-8) and display grooves II (1-9), wherein the slideways (1-7) are arranged at the middle end of the display grooves I (1-8), two display grooves I (1-8) are arranged at the front side and the rear side of the upper end of the sand table frame (1-1), four fixed rotary holes I (1-2) are arranged, the fixed rotary holes I (1-2) are arranged at the upper end and the lower end of the two display grooves I (1-8), two display grooves II (1-9) are arranged, the two display grooves II (1-9) are arranged at the front side and the rear side of the lower end of the sand table frame (1-1), four fixed rotary holes II (1-3) are arranged, and the upper end and the lower end of each of the two display grooves II (1-9) are provided with the fixed rotary holes II (1-3);

the rotating mechanism (2) comprises rotating rods (2-1), fixing grooves (2-2), bevel gears I (2-3), adjusting display rods (2-4), bevel gears II (2-5) and rotating buttons (2-6), four rotating rods (2-1) are arranged, the fixing grooves (2-2) are arranged at the middle ends of the four rotating rods (2-1), the bevel gears I (2-3) are fixedly connected to one ends of the four rotating rods (2-1), the upper ends and the lower ends of the two rotating rods (2-1) are respectively rotatably connected into the two fixing rotating holes I (1-2) at the upper end and the two fixing rotating holes I (1-2) at the lower end, the bevel gears I (2-3) of the two rotating rods (2-1) are downward, and the upper ends and the lower ends of the other two rotating rods (2-1) are respectively rotatably connected into the two fixing rotating holes II (1-3) at the upper end In two fixed rotating holes II (1-3) at the inner end and the lower end, the bevel gear I (2-3) ends of two rotating rods (2-1) are upward, one adjusting display rod (2-4) is arranged, the bevel gear II (2-5) is fixedly connected to the middle end of the bevel gear II (2-5), a rotating button (2-6) is fixedly connected to the left end of the adjusting display rod (2-4), and the bevel gear I (2-3) and the bevel gear II (2-5) are in meshing transmission;

the display block mechanism (3) comprises two display blocks I (3-1), through holes I (3-2), display screens (3-3), display blocks II (3-4) and through holes II (3-5), the display blocks I (3-1) are provided with two through holes I (3-2), the outer walls of the two display blocks I (3-1) are circumferentially and uniformly and fixedly connected with three display screens (3-3), the display blocks II (3-4) are provided with two display blocks II (3-4), the two display blocks II (3-4) are circumferentially and uniformly and fixedly connected with six display screens (3-3), the two through holes I (3-2) are respectively and rotatably connected with fixing grooves (2-2) on the upper front side and the lower rear side, the two through holes II (3-5) are respectively and rotatably connected with fixing grooves (2-2) on the upper rear side and the lower front side.

2. The sand table for the practical training of marketing management of claim 1, wherein: the sand plate frame mechanism (1) further comprises two fixing strips I (1-4), two fixing strips II (1-5) and two fixing holes (1-6), the two fixing strips I (1-4) are fixedly connected to the front side of the middle side of the left end of the sand plate frame (1-1), the two fixing strips II (1-5) are fixedly connected to the rear side of the middle side of the left end, the right ends of the two fixing strips I (1-4) are provided with the fixing holes (1-6), and the left ends of the two fixing strips II (1-5) are provided with the fixing holes (1-6).

3. The sand table for the practical training of marketing management of claim 1, wherein: the sand disc frame mechanism (1) further comprises two support legs (1-10) and two handles (1-11), the two support legs (1-10) are fixedly connected to the front side and the rear side of the lower end of the sand disc frame (1-1) respectively, and the handles (1-11) are fixedly connected to the upper end of the sand disc frame (1-1).