CN209912443U - Outdoor marketing plan propaganda mechanism - Google Patents

Abstract

The utility model discloses an it is outdoor with marketing plan propaganda mechanism, including support and a plurality of show board, it is a plurality of the show board is installed in the support, the top fixed mounting of support has the ceiling, quick-witted case, every all install the pivot between show board and the support, the show board is connected through pivot and leg joint, every all be provided with the moving mechanism between show board and the support, the moving mechanism includes change and rotary groove, rotary groove and support fixed connection, change and electronic screen fixed connection, the rotary inslot is provided with the rotary groove, change slip joint is in the rotary groove. The utility model discloses can pivoted show board, compare in the whole unified structure of tradition, the consumer can directly pass between the support, increases the interdynamic between consumer and the show board, then the consumer must contact the brand advertisement at the in-process of rotating the show board, and interactive rotation makes the consumer darker to the advertisement impression.

Description

Outdoor marketing plan propaganda mechanism

Technical Field

The invention relates to the technical field of propaganda mechanisms, in particular to an outdoor marketing planning propaganda mechanism.

Background

The core of the planning propaganda system is brand creation and brand promotion service, the principle is that brand promotion is the main part, business promotion is the auxiliary part, the business promotion is divided into planning business promotion and temporary business promotion, a series of standards can be followed, the idea that chain operation is a management standard is reflected, the planning propaganda occupies a very large proportion in marketing, the influence of the brand has a huge effect on product marketing, if the brand is essentially the experience of a consumer, the advertisement is an explanation for telling the experience of the consumer, and outdoor marketers usually use a support with an electronic screen to publicize and show the brand to people.

However, most of the advertisements are displayed by adopting a display board or an electronic screen, the advertisements are of a relatively static structure, no interaction exists between the advertisements and consumers, whether the consumers pay attention to the advertisements depends on self consciousness, the consumers easily ignore the advertisements, and the consumers can remember whether brand advertisements depend on plane advertisements completely and have innovativeness, so that the advertisement industry is a very developed modern, the innovation is difficult to seek on advertisement soft texts, the consumers are required to remember marketing contents, and otherwise the marketing effect cannot achieve the expected effect.

Disclosure of Invention

The invention aims to solve the defects in the prior art, such as: most of the advertisement boards are in a relatively static structure no matter display boards or electronic screens are used for displaying, no interaction with consumers exists, whether the consumers pay attention to the advertisements or not depends on self consciousness completely, and the outdoor marketing planning and publicizing mechanism is provided.

In order to achieve the purpose, the invention adopts the following technical scheme:

an outdoor marketing planning and advertising mechanism comprises a support and a plurality of display boards, wherein the display boards are arranged in the support, a ceiling is fixedly arranged above the support, a case is arranged on one side of the support, a rotating shaft is arranged between each display board and the support, the display boards are rotatably connected with the support through the rotating shafts, a movable mechanism is arranged between each display board and the support, the movable mechanism comprises a rotating ring and a rotating groove, the rotating groove is fixedly connected with the support, the rotating ring is fixedly connected with an electronic screen, a rotating groove is arranged in the rotating groove, the rotating ring is slidably clamped in the rotating groove, a plurality of third springs are fixedly connected in the rotating groove, a pressing ring is slidably connected on the rotating ring, the third springs are fixedly connected with the pressing ring, an electronic screen is arranged on one side of each display board, and a display groove is arranged on the other side of each display board, a pair of solar panels is arranged above the ceiling, and water grooves are formed in the surfaces of two sides of the support.

Preferably, the inboard of change is provided with a plurality of stop gear, stop gear is including the card body and first spring, the card body includes trapezoidal piece and spacing axle, set up the dovetail groove that corresponds with trapezoidal piece on the inner wall of turn groove, trapezoidal piece and dovetail groove joint, first spring cup joints on spacing epaxially, spacing axle slides and inserts and establishes on the change.

Preferably, the both sides of the bottom of ceiling all fixedly connected with picture peg, two the picture peg is all inserted and is established on the both sides of support, the bilateral symmetry screw thread of picture peg is inserted and is equipped with a plurality of screw shafts, screw shaft screw thread passes the support, the support passes through screw shaft and picture peg and ceiling fixed connection.

Preferably, the backup pad is installed to the top of ceiling, install the tripod in the backup pad, the mounting groove has been seted up to the top symmetry of tripod, two the solar panel joint is in the mounting groove, the installing port has been seted up on the tripod, the backup pad passes the installing port, the last screw thread of solar panel is inserted and is equipped with a plurality of bolts, solar panel passes through bolt and backup pad threaded connection, the upper end of backup pad is provided with the draw-in groove, the tripod joint is at the downside of draw-in groove, the solar panel joint is at the upside of draw-in groove, the upper end joint of backup pad has the fixed cover.

Preferably, the lower end of the supporting plate is fixedly connected with a bottom plate, a plurality of connecting shafts are inserted into the lower end of the supporting plate, inserting shafts are inserted into two ends of the connecting shafts through symmetrical threads, the inserting shaft threads penetrate through the bottom plate and are inserted into the support through the threads, and the upper end of each inserting shaft is rotatably connected with a rotating block.

Preferably, the bottom of show groove is provided with accomodates the groove, accomodate the inslot internal rotation and install the spool, the winding has the propaganda poster on the spool, the one end and the spool fixed connection of propaganda poster, the other end fixedly connected with cross axle of propaganda poster, the equal fixedly connected with haulage rope in both ends of cross axle, the one end that the cross axle was kept away from to the haulage rope pass the upper wall of show groove and with the lower wall fixed connection of show groove.

Preferably, the both ends of spool all fixedly connected with dog, the both ends of spool all have cup jointed the second spring, the one end and the dog fixed connection of second spring, the other end and the show board fixed connection of second spring.

Preferably, a circuit board is installed in the case, and a base is installed at the bottom of the support.

Compared with the prior art, the invention has the beneficial effects that:

1. can pivoted show board, compare in the whole unified structure of tradition, the consumer can directly pass between the support, increases the interdynamic between consumer and the show board, then the consumer must contact the brand advertisement at the in-process of rotating the show board, and interactive rotation makes the consumer darker to the advertisement impression.

2. The advertising poster in a half range is hung by utilizing the curiosity of the consumer, so that the curiosity of the consumer for the advertising poster can be promoted, the advertising effect of a brand is achieved when the consumer tries to pull up the advertising poster, and compared with a plane advertisement which is directly watched, the advertising process complexity is increased, and the attention of the consumer can be improved.

3. The interaction is achieved between the consumer and the brand advertising, the consumer is bound to contact with the advertising in the interaction process, the interaction can effectively improve the impression of the consumer on the advertising, and therefore the advertising effect is achieved.

Drawings

FIG. 1 is a schematic structural diagram of a front side of an outdoor marketing planning and advertising agency according to the present invention;

FIG. 2 is a schematic side view of an outdoor marketing planning and advertising agency according to the present invention;

FIG. 3 is a schematic side view of an outdoor marketing campaign propaganda facility according to the present invention;

FIG. 4 is a schematic view of the structure at A in FIG. 1;

FIG. 5 is a schematic structural view of a side-local center limiting mechanism of an outdoor marketing planning advertising mechanism according to the present invention;

FIG. 6 is a schematic view of the structure at B in FIG. 1;

FIG. 7 is a schematic view of the structure at C in FIG. 1;

FIG. 8 is a schematic view of the structure of FIG. 2 at D;

FIG. 9 is a schematic view of the structure at E in FIG. 2;

fig. 10 is a schematic view of the structure at F in fig. 2.

In the figure: the solar advertising board comprises a support 1, a display board 2, a scroll 3, a poster 4, a ceiling 5, a hauling rope 6, a transverse shaft 7, a chassis 8, an electronic screen 9, a water tank 10, a solar panel 11, a support plate 12, a tripod 13, an inserting plate 14, a threaded shaft 15, a rotating shaft 16, a rotating groove 17, a pressing ring 18, a rotating ring 19, a third spring 20, a second spring 21, a stop block 22, a clamping body 23, a first spring 24, a fixed cover 25, a bolt 26, a bottom plate 27, a connecting shaft 28, a rotating block 29 and an inserting shaft 30.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.

In the description of the present invention, it is to be understood that the terms "upper", "lower", "front", "rear", "left", "right", "top", "bottom", "inner", "outer", and the like, indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, are merely for convenience in describing the present invention and simplifying the description, and do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be construed as limiting the present invention.

Referring to fig. 1-10, an outdoor marketing planning and publicizing mechanism comprises a support 1 and a plurality of display boards 2, the plurality of display boards 2 are installed in the support 1, a ceiling 5 is fixedly installed above the support 1, a cabinet 8 is installed at one side of the support 1, a rotating shaft 16 is installed between each display board 2 and the support 1, the display boards 2 are rotatably connected with the support 1 through the rotating shaft 16, a movable mechanism is arranged between each display board 2 and the support 1, the movable mechanism comprises a rotating ring 19 and a rotating groove 17, the rotating groove 17 is fixedly connected with the support 1, the rotating ring 19 is fixedly connected with an electronic screen 9, the rotating groove 17 is internally provided with a rotating groove, the rotating ring 19 is slidably clamped in the rotating groove, the rotating groove is fixedly connected with a plurality of third springs 20, a pressing ring 18 is slidably connected on the rotating ring 19, the plurality of third springs 20 are fixedly connected with the pressing ring 18, one side of each display board 2 is provided with the electronic screen 9, the other side of each display board 2 is provided with a display groove, a pair of solar panels 11 is arranged above the ceiling 5, and the two side surfaces of each support 1 are provided with water grooves 10;

wherein, the inner side of the swivel 19 is provided with a plurality of limiting mechanisms, each limiting mechanism comprises a clamp body 23 and a first spring 24, the clamp body 23 comprises a trapezoidal block and a limiting shaft, the inner wall of the swivel 17 is provided with a trapezoidal groove corresponding to the trapezoidal block, the trapezoidal block is clamped with the trapezoidal groove, the first spring 24 is sleeved on the limiting shaft, the limiting shaft is slidably inserted on the swivel 19, in order to avoid the swivel 19 driving the display board 2 to rotate freely, the angle position is controlled to be stable through the limiting mechanism, the position of the swivel 19 is fixed every time the swivel rotates within a right angle range, namely, the clamp body 23 is clamped in the trapezoidal groove under the elastic force action of the first spring 24, the position is ensured to be stable, and the two bevel edges of the trapezoidal structure are convenient for the trapezoidal block to slide out from the trapezoidal groove, so as to smoothly rotate the swivel 19 relative to the swivel 17, both sides of the bottom of the ceiling 5 are fixedly connected with the inserting plates 14, and the two inserting plates 14 are inserted on both sides of, a plurality of threaded shafts 15 are symmetrically inserted into two sides of the inserting plate 14 through threads, the threaded shafts 15 penetrate through the support 1, the support 1 is fixedly connected with the ceiling 5 through the threaded shafts 15 and the inserting plate 14, the ceiling 5 is large in size, the detachable structure is arranged for convenience in installation and transportation, the threaded shafts 15 are rotated to enable the threaded shafts 15 to be separated from the inserting plate 14, the inserting plate 14 can be taken out of the ceiling 5, and therefore the ceiling 5 and the support 1 can be detached;

wherein, a supporting plate 12 is arranged above the ceiling 5, a tripod 13 is arranged on the supporting plate 12, mounting grooves are symmetrically arranged above the tripod 13, two solar panels 11 are clamped in the mounting grooves, a mounting port is arranged on the tripod 13, the supporting plate 12 passes through the mounting port, a plurality of bolts 26 are inserted in the threads of the solar panels 11, the solar panels 11 are in threaded connection with the supporting plate 12 through the bolts 26, a clamping groove is arranged at the upper end of the supporting plate 12, the tripod 13 is clamped at the lower side of the clamping groove, the solar panels 11 are clamped at the upper side of the clamping groove, a fixing cover 25 is clamped at the upper end of the supporting plate 12, the tripod 13 is downwards arranged from the upper end of the supporting plate 12, the mounting port passes through the supporting plate 12 in the mounting process, the mounting port is in threaded fixed connection with the supporting plate 12 through the bolts 26, after the clamping, the upper end of the clamping groove is sealed, so that the solar panel 11 and the tripod 13 are prevented from being separated in the clamping groove;

the lower end of the support plate 12 is fixedly connected with a bottom plate 27, the lower end of the support plate 12 is inserted with a plurality of connecting shafts 28, two ends of each connecting shaft 28 are symmetrically threaded and inserted with an inserting shaft 30, the threads of the inserting shafts 30 penetrate through the bottom plate 27 and are inserted on the support 1, the upper end of each inserting shaft 30 is rotatably connected with a rotating block 29, when a user installs the support plate 12 on the support 1, the user firstly penetrates through the lower end of the support plate 12 through each connecting shaft 28, then drives the inserting shafts 30 to rotate through rotating the rotating blocks 29, the threads of the inserting shafts 30 penetrate through the bottom plate 27 and are inserted on the support 1, and then rotates the rotating blocks 29 to one side to clamp and fix the positions of the inserting shafts 30, so that the support plate 12 and the support 1 are fixedly connected, and the detachable threaded connection mode is adopted;

wherein, the bottom of the display groove is provided with a holding groove, a scroll 3 is installed in the holding groove in a rotating way, a propaganda poster 4 is wound on the scroll 3, one end of the propaganda poster 4 is fixedly connected with the scroll 3, the other end of the propaganda poster 4 is fixedly connected with a cross shaft 7, two ends of the cross shaft 7 are both fixedly connected with traction ropes 6, one end of each traction rope 6 far away from the cross shaft 7 penetrates through the upper wall of the display groove and is fixedly connected with the lower wall of the display groove, wherein the propaganda poster 4 is only half displayed outwards, when people see the propaganda poster 4 which is half displayed, only a mark attractive title can be seen, the specific content can not be displayed, people can try to pull the traction ropes 6 due to curiosity, the rest parts can be gradually exposed when pulling the traction ropes 6 downwards, the process of increasing the pulling ropes 6 can increase the impression of people on the propaganda advertisement, the impression of people on the propaganda advertisement is fully deepened by utilizing the curiosity of people and matching with other behavior actions, compared with the visual propaganda advertisement, the propaganda advertisement can play a better propaganda effect, and when people see the irregular objects of semi-finished products, the behavior of wanting to debug the semi-finished products is generally provided, by utilizing the universality of the behavior, even if people who are uninteresting on the advertisement operate under the subconscious behavior to try to pull up the propaganda poster 4, the behavior tendency of pulling the traction rope 6 is provided, people can inevitably see the advertisement on the propaganda poster 4 in the process of pulling the traction rope 6, the propaganda effect is also provided, and when the advertisement is set as a part of the propaganda advertisement, the interestingness and the impression can be increased, and the advertising effect is also provided;

wherein, the equal fixedly connected with dog 22 in both ends of spool 3, second spring 21 has all been cup jointed at the both ends of spool 3, the one end and the dog 22 fixed connection of second spring 21, the other end and 2 fixed connection of show board of second spring 21, second spring 21 has all been cup jointed at the both ends of spool 3, after poster 4 is taken out in the propaganda, spool 3 is under second spring 21's torsional force effect, can roll poster 4 again through spool 3, install the circuit board in the machine case 8, the base is installed to the bottom of support 1, the circuit board in the machine case 8 is used for controlling the image that shows on each electronic screen 9, show with the form of split screen on each electronic screen 9, the base has the effect that remains stable.

In the invention, when a user uses the device, a consumer can enjoy the cool or hide rainwater below the ceiling 5, and in order to facilitate the consumer to go from one side of the bracket 1 to the other side, a structure with a plurality of display boards 2 rotatably connected is designed, when the consumer pushes the display boards 2 to rotate under the action of the rotating shaft 16, an interaction process is formed between the display boards 2, in the interaction process, the consumer can necessarily notice publicity pages on two sides of the display boards 2, and the operation of pushing the display boards 2 to rotate can be enhanced by action on the premise of simple watching, and can directly pass through the structure of the bracket 1, so that the device has obvious distinctiveness compared with the traditional integrated structure;

when a consumer sees the propaganda poster 4 only displaying half of the content, the pulling rope 6 is pulled, and the transverse shaft 7 drives the transverse shaft 7 to move, so that the content on the propaganda poster 4 can be comprehensively displayed, the consumer's attention is attracted by increasing interestingness, and the interaction effect between the consumer and the brand advertisement is increased in the process of pulling the pulling rope 6, so that the impression of the consumer on the advertisement is deepened again, and the propaganda effect is achieved;

because the electronic screen 9 is an electronic device, the circuit board in the case 8 controls the display content, and the electronic screen 9 is split-screen displayed, the consumer can only see a part of the content on one board surface when split-screen displaying is performed, the consumer's interest is aroused by using attractive language, and the consumer is prompted to view all the advertisement content by rotating the display board 2; because the electronic screen 9 displays the required electric energy, the solar panel 11 absorbs the solar energy, energy is saved, emission is reduced, and in rainy days, the rainwater can be guided to the middle concave part of the ceiling 5 and finally flows out along the water tank 10, so that the rainwater is effectively prevented from directly dropping.

The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be able to cover the technical scope of the present invention and the equivalent alternatives or modifications according to the technical solution and the inventive concept of the present invention within the technical scope of the present invention.

Claims (8)

1. The utility model provides an outdoor marketing plan propaganda mechanism of using market, includes support (1) and a plurality of show board (2), and is a plurality of show board (2) are installed in support (1), its characterized in that, the top fixed mounting of support (1) has ceiling (5), quick-witted case (8) are installed to one side of support (1), every all install pivot (16) between show board (2) and the support (1), show board (2) rotate with support (1) through pivot (16) and are connected, every all be provided with the moving mechanism between show board (2) and support (1), the moving mechanism includes swivel (19) and rotary groove (17), rotary groove (17) and support (1) fixed connection, swivel (19) and electronic screen (9) fixed connection, be provided with the rotary groove in rotary groove (17), swivel (19) slip joint is in the rotary groove, fixedly connected with a plurality of third springs (20) in the runner, sliding connection has on swivel (19) and supports clamping ring (18), and is a plurality of third spring (20) with support clamping ring (18) fixed connection, every the one side of show board (2) all is provided with electronic screen (9), every the another side of show board (2) all is provided with the show groove, the top of ceiling (5) is provided with a pair of solar panel (11), basin (10) have all been seted up on the equal both sides surface in both sides of support (1).

2. The outdoor marketing planning and advertising mechanism according to claim 1, wherein a plurality of limiting mechanisms are arranged on the inner side of the swivel (19), each limiting mechanism comprises a clamping body (23) and a first spring (24), each clamping body (23) comprises a trapezoidal block and a limiting shaft, a trapezoidal groove corresponding to the trapezoidal block is formed in the inner wall of the corresponding swivel groove (17), the trapezoidal block is clamped with the trapezoidal groove, the first spring (24) is sleeved on the limiting shaft, and the limiting shaft is slidably inserted into the swivel (19).

3. An outdoor marketing planning and advertising mechanism according to claim 1, wherein both sides of the bottom of the ceiling (5) are fixedly connected with inserting plates (14), two inserting plates (14) are inserted on both sides of the support (1), a plurality of threaded shafts (15) are symmetrically inserted in the threads of both sides of the inserting plates (14), the threads of the threaded shafts (15) penetrate through the support (1), and the support (1) is fixedly connected with the ceiling (5) through the threaded shafts (15) and the inserting plates (14).

4. The outdoor marketing planning propaganda agency of claim 1, wherein, a supporting plate (12) is arranged above the ceiling (5), a tripod (13) is arranged on the supporting plate (12), mounting grooves are symmetrically arranged above the triangular support (13), the two solar panels (11) are clamped in the mounting grooves, the tripod (13) is provided with a mounting opening, the support plate (12) passes through the mounting opening, a plurality of bolts (26) are inserted into the threads of the solar panel (11), the solar panel (11) is connected with the supporting plate (12) through the bolts (26) in a threaded manner, the upper end of the supporting plate (12) is provided with a clamping groove, the tripod (13) is clamped at the lower side of the clamping groove, solar panel (11) joint is at the upside of draw-in groove, the upper end joint of backup pad (12) has fixed lid (25).

5. An outdoor marketing and planning propaganda mechanism according to claim 4, wherein a bottom plate (27) is fixedly connected to the lower end of the supporting plate (12), a plurality of connecting shafts (28) are inserted into the lower end of the supporting plate (12), insertion shafts (30) are symmetrically and threadedly inserted into the two ends of the connecting shafts (28), the insertion shafts (30) are threaded through the bottom plate (27) and threadedly inserted into the bracket (1), and the upper ends of the insertion shafts (30) are rotatably connected with rotating blocks (29).

6. The outdoor marketing planning and publicizing mechanism according to claim 1, characterized in that the bottom of the display slot is provided with a storage slot, the storage slot is rotatably installed with a scroll (3), the scroll (3) is wound with a publicity poster (4), one end of the publicity poster (4) is fixedly connected with the scroll (3), the other end of the publicity poster (4) is fixedly connected with a cross shaft (7), both ends of the cross shaft (7) are fixedly connected with hauling ropes (6), and one end of the hauling rope (6) far away from the cross shaft (7) passes through the upper wall of the display slot and is fixedly connected with the lower wall of the display slot.

7. An outdoor marketing and marketing planning and advertising mechanism according to claim 6, wherein both ends of the reel (3) are fixedly connected with stoppers (22), both ends of the reel (3) are sleeved with second springs (21), one end of each second spring (21) is fixedly connected with the stopper (22), and the other end of each second spring (21) is fixedly connected with the display board (2).

8. An outdoor marketing planning propaganda facility according to claim 1, wherein a circuit board is installed in said cabinet (8), and a base is installed at the bottom of said rack (1).

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