CN206819661U - It is a kind of to show handle advertising equipment for subway and the smart electronicses of public transport - Google Patents
It is a kind of to show handle advertising equipment for subway and the smart electronicses of public transport Download PDFInfo
- Publication number
- CN206819661U CN206819661U CN201720339461.0U CN201720339461U CN206819661U CN 206819661 U CN206819661 U CN 206819661U CN 201720339461 U CN201720339461 U CN 201720339461U CN 206819661 U CN206819661 U CN 206819661U
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- handle
- module
- advertisement
- smart electronicses
- advertising equipment
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Abstract
Include the utility model discloses a kind of for subway and the smart electronicses of public transport display handle advertising equipment, the equipment：Handle advertisement terminal, it is suspended on the pull bar of the vehicles；Cloud server, the cloud server provide operating platform and backstage operation operation on line for advertisement putting；And wireless base station, communication interconnecting device of the wireless base station as the cloud server and the handle advertisement terminal, the handle advertisement terminal includes central controller and the electronic display module, memory module, battery module and the wireless communication module that are connected with the central controller, wherein advertisement are transferred wirelessly to the wireless communication module and be stored in the memory module.The handle ad system of distribution of the utility model based on cloud service and Wireless Network, super low-power consumption, handle advertisement and the interaction of passenger are realized, advertisement dissemination is enhanced, improves attention rate and interest.
Description
Technical field
A kind of ad system is the utility model is related to, more specifically, one kind is the utility model is related to and is used for subway and public affairs
The smart electronicses display handle advertising equipment of friendship.
Background technology
Shake hands on the pull bar that advertisement is arranged in the vehicles such as subway, public transport, as it is closest with passenger, contact when
Between a kind of most long outdoor advertising, at the beginning of birth because of novel form, convenient liked by numerous passengers.But due to by
The influence of medium material and space environment, this advertising gradually expose its shortcomings：What is replaced every time is large quantities of
Amount promotional literature and injection handle eventually become waste product and are wasted；Changing ad content every time needs to stop transport in night traffic
After expend substantial amounts of manpower and changed by hand；The replacing of each ad content is printed from redesigning, to scheduling issue vehicle,
Artificial replacing, hand inspection verification, flow is cumbersome, error rate is high, efficiency is low；Due to being limited to the material of handle ad distribution
And size, ad content that is more rich, more flexible, more viewing and admiring power can not be propagated within a period of time that passenger rides so that
This ad distribution mode is losing it to commercial audience and the attraction of advertiser；Advertisement shake hands as the wide of traditional media
Mode for cloth is accused, in addition to the effect publicized widely, the main flow that can not be grown up with a new generation under the influence of internet is wide
Accuse audience and form interaction, result in that advertising results are poor, advertising resource and the waste for launching cost；The advertisement hair of traditional media
After cloth, due to lacking the information gathering means to commercial audience, cause preferably carry out advertising results assessment, also can not be most
That changes greatly realizes the accurate dispensing of advertising message；In a word, the handle advertisement in the public transport such as existing subway, public transport compartment is complete
It is traditional using plastics and paper card as medium entirely, mode manually carrys out releasing advertisements content, and efficiency is low, cost is high, unrestrained
It is single, stiff to take big and content, with passenger can not be attracted in the short-range contact process of passenger.
Even if the traditional liquid crystal TV in the public transport such as subway, public transport compartment can play more matchmakers such as video, image
Hold in vivo, but due to be limited to must external power supply realize continued power, not accomplishing as shaking hands being capable of short distance, close
It is concentrated-distributed to be arranged in compartment, and directly contacted with passenger's zero distance, i.e., it can not realize the interaction and active between passenger
The intelligent functions such as information are gathered, so traditional LCD TV does not accomplish to carry out multimedization to handle advertisement and intellectuality changes
Make.
Utility model content
In view of problem present in background technology, the purpose of this utility model is to provide a kind of for subway and public transport
Smart electronicses display handle advertising equipment, its can solve shake hands advertisement in traditionally on paper and plastic advertisement board frequently change cause
Material waste triggered it is with high costs and environmentally friendly the problems such as；It is low to solve to change the efficiency of handle advertisement appearance, error rate
Height, the problem of cost of labor increasingly increases；Tradition handle advertisement is solved within the fixed cycle because paper media can not transmit more
The problem of advertising message；Solves the problem of tradition handle ad content is stiff, uninteresting, and advertisement transmission effect is bad.
In order to achieve the above object, the utility model provides a kind of wide for subway and the smart electronicses of public transport display handle
Equipment is accused, the equipment includes：Handle advertisement terminal, it is suspended on the pull bar of the vehicles, the handle advertisement terminal bag
Include central controller and the electronic display module being connected with the central controller, memory module, battery module and wireless
Communication module, wherein advertising message are transferred wirelessly to the wireless communication module and are stored in the memory module；Cloud
Server is held, the cloud server provides operating platform and backstage operation operation on line for advertisement putting；And wireless base station,
Communication interconnecting device of the wireless base station as the cloud server and the handle advertisement terminal.
According in a kind of smart electronicses display handle advertising equipment for subway and public transport described in the utility model,
The electronic display module is arranged on the one or both sides of handle advertisement terminal, and the electronic display module can be in not updating
Sleep completely is kept during appearance, to reduce power consumption.
According in a kind of smart electronicses display handle advertising equipment for subway and public transport described in the utility model,
The handle advertisement terminal also includes contact information acquisition module, and it can be used for gathering passenger connects with handle advertisement terminal
Touch information.
According in a kind of smart electronicses display handle advertising equipment for subway and public transport described in the utility model,
The handle advertisement terminal also includes interactive experience module, and interactive experience module can be used for sensing the interactive operation of commercial audience
Behavior simultaneously makes respective reaction.
According in a kind of smart electronicses display handle advertising equipment for subway and public transport described in the utility model,
The equipment also includes the contactless information acquisition module and locating module being connected with wireless base station, the contactless information
Acquisition module can be to gather the relevant information of passenger and the vehicles, and the locating module can be used for positioning the vehicles
Positional information.
According in a kind of smart electronicses display handle advertising equipment for subway and public transport described in the utility model,
Battery in the battery module is rechargeable battery.
According in a kind of smart electronicses display handle advertising equipment for subway and public transport described in the utility model,
The battery module and the central processing unit are plug type.
According in a kind of smart electronicses display handle advertising equipment for subway and public transport described in the utility model,
The battery module includes photoelectric cell.
The beneficial effects of the utility model：
The handle ad system of distribution of the utility model based on cloud service and Wireless Network, super low-power consumption, it is real
Show the automation in advertisement delivery and playing process and electronization, improved efficiency, save cost of labor；Realize handle
The multimedization of ad content, improves attention rate and interest；Handle advertisement and the interaction of passenger are realized, enhances advertisement
Communication effect；The automatic collection to commercial audience information is realized, improves the accuracy that advertising results are assessed and delivered.
Brief description of the drawings
Fig. 1 is to show showing for handle advertising equipment according to a kind of smart electronicses for being used for subway and public transport of the present utility model
It is intended to.
Fig. 2 is to shake hands advertising equipment according to a kind of shown using smart electronicses of the present utility model to show advertising message side
The schematic diagram of method.
Embodiment
In order that the purpose of this utility model, technical scheme and advantage become apparent from, clearly, below with reference to specific implementation
Example, the utility model is further described.
As shown in figure 1, the smart electronicses handle ad system applied to subway, public transport etc. includes handle advertisement end
End, wireless base station and cloud server.Wherein handle advertisement terminal includes central controller, electronic display module, storage mould
Block, battery module, contact information acquisition module, interactive experience module, wireless communication module and suspender belt and draw ring.Wherein without
Line base station is in addition to the necessary circuitry including completing handle advertisement terminal and cloud server communication switching, in addition to contactless letter
Cease acquisition module and locating module.
Central controller can include any one in single-chip microcomputer, microprocessor, microcontroller etc..In addition,
Also include mu balanced circuit and other module drive auxiliary circuits.The central controller keeps sleep quiet when without related service
It is silent, thus, it is possible to realize that power consumption minimizes.Based on the teachings of the present invention and prior art, those skilled in the art can select
Appropriate central controller simultaneously realizes above-mentioned function.
Electronic display module includes low-power consumption display screen and auxiliary circuit；Electronic display module may be mounted at handle
One of tow sides of advertisement terminal or the two, modules individually by control show.Electronic display module is attached with bar shaped
Code identification information, for carrying out the management and maintenance of equipment.Low-power consumption display screen include but is not limited to electronic-paper display screen or
Low power consumption OLED LCDs etc..Electronic display module is low in energy consumption in content refresh process, is protected during not refreshing
Hold complete extremely low power dissipation.
Memory module can include storage device and the corresponding auxiliary circuits such as flash memory or SD card.Memory module is used to store
Multimedia advertising data, character library, control command and play parameter and intrinsic facility information.Memory module and central controller
The SPI and IIC of high speed communication protocol can be used to carry out information exchange.
Battery module includes being used for the battery, electric quantity acquisition and corresponding auxiliary circuit for storing electric energy.Battery can be to fill
Battery or one-shot battery, such as including but not limited to Ni-MH battery, lithium is from battery or nickel-cadmium cell etc..Battery module individually seals
Fill as absolute construction, external only power supply and the contact for electric power detection；Correspond to therewith, also have phase on central processing unit plate
The corresponding shrapnel contact that can carry out good electrical contact, under the assistance of the supplementary structures such as slideway, neck and toggle, electricity
Electric connection and disengaging are realized between pond module and central processing unit plate by pluggable mode, so as to realize not
The replacing and maintenance of battery are realized on the premise of dismounting terminal.The battery module may also include photoelectric cell, be shone for converting
Luminous energy on a display screen is penetrated, and is stored as power supply.
Contact information acquisition module is used to gather passenger and the interactive information for advertisement of shaking hands, and is carried for the assessment of advertising results
For important evidence.The module includes but is not limited to be used for slide rheostat of the button and sensing tension variations thumbed up etc..Press
Adhere to touch key after button, central controller is accessed by way of interruption.Interrupted when button is pressed and wake up center control
Device, central controller transmit the message to base station by wireless communication module and are then sent to server.Server is according to this
The advertising message that equipment is currently shown, generate the concern degrees of data based on ad content.
Slide rheostat is fixed on turn by turn between hanging belt and terminal, when pulling force changes
When, the resistance of slide rheostat changes, and then causes the change of partial pressure, passes through the ADC (analog-to-digital conversions of central processing unit
Device) change into data signal.Judge whether passenger has pulled draw ring by the setting of rational threshold value.
Interactive experience module, for sensing the interactive operation behavior of commercial audience and making respective reaction.The module includes
But it is not limited to use in the button thumbed up, senses the slide rheostat of tension variations, two be shown on low power dissipation electron display screen
Dimension code and bluetooth iBeacon shake.
When server background captures button and thumbs up event, the concern degrees of data based on ad content is generated, and counts complete
The network segment thumbs up number, and the device end for the event of thumbing up is issued to by base station, and will thumb up sum is included in the terminal device
On, realize and user's operation is timely responded to.
After handle advertisement terminal captures passenger to the different pulling force datas for advertisement of shaking hands, the tension variations situation is analyzed,
Generation such as clicks, double-clicked at the event, further the event of next of triggering broadcasting or a upper content.
Preferably, can be in the two-dimension code image of advertiser's customization corresponding to low-power consumption display screen display to particular advertisement
For passenger scans, guiding passenger checks more advertiser informations by mobile phone.
Preferably, to particular advertisement, the broadcasted content for being deployed in Bluetooth chip in interactive experience module, passenger can be updated
More advertiser informations can be paid close attention to by way of shaking and participate in gray preferential advertising campaign.
Wireless communication module includes communication chip, antenna and corresponding auxiliary circuit.Communication mode can be included but not
Be limited to low-power consumption 433,2.4G and ZigBee etc..Antenna can include but is not limited to onboard antenna, sucker antenna, bar-shaped day
Line, ceramic antenna etc..The communication protocol of communication chip and central controller can include but is not limited to SPI, IIC, USART etc..
Wireless communication module carries out low-power consumption sleep when using the mode of operation, i.e. no service logic of sleep-awake, when business arrives
Wake up, carry out data exchange.
Wireless base station may include power module, core controller, wireless communication module and 4G sim modules.Wherein power supply
For module to be depressured and voltage stabilizing, core controller realizes main business logic, wireless communication module and the radio communication in terminal
Module is same.4G sim modules realize the information exchange with cloud server to realize that base station radio accesses internet.Wireless base
Stand and internet is accessed by 4G signals and maintains long connection with cloud server, cloud server is received by the long interface channel
Collection and lower photos and sending messages, realize the advertising business that tradition handle advertisement can not be realized.
Contactless information acquisition module can include but is not limited to WIFI probes and the bluetooth based on iBeacon agreements
The WLAN of passenger's mobile phone and intelligent wearable device either Bluetooth informations, system in compartment are specified in probe etc., base station by scanning
Count stream of people's situation in compartment.Further, with reference to the data of other platforms, passenger is drawn in more detail by fusion
Picture, data supporting is provided for accurately advertisement putting.
Locating module can include but is not limited to d GPS locating module, be provided by the central processing unit into base station current
The positional information of transit equipment, with reference to the map datum of server end, the running status of accurate judgement current device and running position
Put, data supporting is provided for location-based advertisement pushing.The positional information that locating module provides can draw the transit equipment
Whether on-line operation, for the transit equipment do not runed online, ad distribution can be closed and then realize further low-power consumption.
Fig. 2 is played according to the smart electronicses handle ad system applied to subway, public transport etc. of the present utility model
The flow chart of advertisement.
It is spacious and can use the position of power supply that wireless base station is arranged in the ceiling in compartment etc., install suspender belt, draw ring and
Handle advertising equipment, is fixed on compartment draw-in bar；
Install in initialization procedure, establish wireless base station and the handle transit equipment such as advertising equipment and subway, public transport it
Between corresponding relation, establish the map listing of equipment；
The advertisement that central controller issues wireless communication module to receive wireless base station in real time or in a manner of caching
Data, control command and play parameter, according to following different strategy, driving electronic display unit renewal corresponding information；
(1) the handle advertising message on the transit equipment for updating the operation of the whole network section by the way of synchronization is fixed；
(2) the synchronous refresh ad content on the premise of ad content is not updated, attention rate of the passenger to advertisement is improved；
(3) the transit equipment positional information obtained by information acquisition module, pushes location-based advertisement；
(4) Customer information obtained by information acquisition module, is analyzed through big data, and push is based on particular advertisers group
Accurate advertisement；
(5) interactive operation of the passenger to advertisement of shaking hands is responded, corresponding display is made according to specified strategy；
(6) networking is obtained information, the real time information such as weather and shown, obtains the higher attention rate of passenger.
After handle advertisement terminal has responded the instruction of wireless base station, shape will be performed by wireless communication module return instruction
State, by data such as facility information and interactive information to base station, then base station wirelessly returns to cloud server, services
Device is recorded to relevant information and makes respective reaction according to service logic.
Above-mentioned embodiment, the limitation to scope of protection of the utility model is not formed.Those skilled in the art should
Should it is realized that, depending on design requirement and other factors, various modifications, combination, sub-portfolio and replacement can occur.
Any made within spirit of the present utility model and principle modifications, equivalent substitutions and improvements etc., should be included in this practicality
Within the scope of novel protected.
Claims (8)
1. a kind of include for subway and the smart electronicses of public transport display handle advertising equipment, the equipment：
Shake hands advertisement terminal, it is suspended on the pull bar of the vehicles, it is described handle advertisement terminal include central controller and
Electronic display module, memory module, battery module and the wireless communication module being connected with the central controller, wherein advertisement
Information is transferred wirelessly to the wireless communication module and is stored in the memory module；
Cloud server, the cloud server provide operating platform and backstage operation operation on line for advertisement putting；And
Wireless base station, communication interconnecting device of the wireless base station as the cloud server and the handle advertisement terminal.
2. smart electronicses display handle advertising equipment according to claim 1, it is characterised in that the electronic display module
On the one or both sides of handle advertisement terminal.
3. smart electronicses display handle advertising equipment according to claim 1, it is characterised in that the handle advertisement terminal
Also include contact information acquisition module.
4. smart electronicses display handle advertising equipment according to claim 1, it is characterised in that the handle advertisement terminal
Also include interactive experience module.
5. smart electronicses according to claim 1 display handle advertising equipment, it is characterised in that the equipment also include with
The contactless information acquisition module and locating module of wireless base station connection.
6. smart electronicses display handle advertising equipment according to claim 1, it is characterised in that in the battery module
Battery is rechargeable battery.
7. smart electronicses display handle advertising equipment according to claim 1, it is characterised in that the battery module and institute
It is plug type to state central processing unit.
8. smart electronicses display handle advertising equipment according to claim 1, it is characterised in that the battery module includes
Photoelectric cell.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720333656 | 2017-03-31 | ||
| CN2017203336564 | 2017-03-31 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN206819661U true CN206819661U (en) | 2017-12-29 |
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ID=60752070
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201720339461.0U Expired - Fee Related CN206819661U (en) | 2017-03-31 | 2017-04-01 | It is a kind of to show handle advertising equipment for subway and the smart electronicses of public transport |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN206819661U (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108665795A (en) * | 2017-03-31 | 2018-10-16 | 北京微泊科技有限公司 | It is a kind of to show knob ad system for subway and the smart electronics of public transport |
| CN109901781A (en) * | 2019-03-21 | 2019-06-18 | 北京贝尔德科技有限责任公司 | A kind of novel embedded integrated touch screen awakening method |
| CN113256350A (en) * | 2021-06-25 | 2021-08-13 | 深圳市迅灵电子科技有限公司 | Advertisement distributed distribution system and method based on Internet of vehicles cloud service platform |
| CN114302342A (en) * | 2021-11-19 | 2022-04-08 | 北京博大光通物联科技股份有限公司 | Clustered data mass sending method and system applied to electronic paper bracelet |
| CN114915506A (en) * | 2022-07-18 | 2022-08-16 | 深圳益实科技有限公司 | Intelligent handle media control method and system based on cloud storage |
-
2017
- 2017-04-01 CN CN201720339461.0U patent/CN206819661U/en not_active Expired - Fee Related
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108665795A (en) * | 2017-03-31 | 2018-10-16 | 北京微泊科技有限公司 | It is a kind of to show knob ad system for subway and the smart electronics of public transport |
| CN109901781A (en) * | 2019-03-21 | 2019-06-18 | 北京贝尔德科技有限责任公司 | A kind of novel embedded integrated touch screen awakening method |
| CN113256350A (en) * | 2021-06-25 | 2021-08-13 | 深圳市迅灵电子科技有限公司 | Advertisement distributed distribution system and method based on Internet of vehicles cloud service platform |
| CN114302342A (en) * | 2021-11-19 | 2022-04-08 | 北京博大光通物联科技股份有限公司 | Clustered data mass sending method and system applied to electronic paper bracelet |
| CN114915506A (en) * | 2022-07-18 | 2022-08-16 | 深圳益实科技有限公司 | Intelligent handle media control method and system based on cloud storage |
| CN114915506B (en) * | 2022-07-18 | 2022-10-11 | 深圳益实科技有限公司 | Intelligent handle media control method and system based on cloud storage |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20171229 Termination date: 20190401 |