CN206226488U - Interactive building media system - Google Patents
Interactive building media system Download PDFInfo
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- CN206226488U CN206226488U CN201621121308.2U CN201621121308U CN206226488U CN 206226488 U CN206226488 U CN 206226488U CN 201621121308 U CN201621121308 U CN 201621121308U CN 206226488 U CN206226488 U CN 206226488U
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Abstract
A kind of interactive building media system, including：Mobile terminal, information playback terminal, management server and application server；Mobile terminal includes the first near-field communication module, and information playback terminal includes information playing module, the second near-field communication module and cellular communication module；First near-field communication module is suitable to carry out information exchange with the second near-field communication module, interactive information in information interactive process is sent to management server by cellular communication module, interactive information includes the feedback information that the solicited message and application server of mobile terminal triggering are provided, solicited message and feedback information and the currently playing information association of information playing module；Management server is suitable to for solicited message to be distributed to application server and information interactive process is managed；Application server is suitable to according to solicited message, and feedback information is provided to mobile terminal via information playback terminal.The utility model can realize the effective interaction of mobile terminal and information playback terminal, make advertisement putting more specific aim.
Description
Technical field
The utility model is related to areas of information technology, more particularly to a kind of interactive building media system.
Background technology
Building advertisement machine is by networking and multimedia system control etc. using display terminals such as display, the TVs of standard
Mode realizes the New Generation of Intelligent equipment that presentation of information (word and/or picture) and audio/video advertisement are played.Building advertisement owner
Can be used for realizing building and outdoor advertising, specifically refer in the channels such as business premises, sales field supermarket, campus, with display screen
The commercial terminal ad system of form, is expression meanses to broadcast TV commercials and other programs.
Building advertisement machine can be used for the information/ad distribution of mansion, building, office space LAN.By hard disk, CF
Card, router, optical cable, Metropolitan Area Network (MAN), PSTN etc., system can even be distributed to all parts of the world, realize by wide area network (interconnection
Net) super information issue.
With the driving and the development of building advertisement machine technology of user's request, building advertisement machine is from merely display advertisement
Information, is further development of the function of possessing " interaction ".The building advertisement machine that early stage has " interaction " function employs touch-screen,
User can according to demand select the advertising message to be understood, and tentatively realize interacting between user and building advertisement machine.
With the popularization of mobile terminal device (such as mobile phone, panel computer etc.), user relies more heavily on and carries with
The mobile terminal such as mobile phone obtain various information (favor informations of such as commodity) in time, but typically with mobile terminals
The mode of application-specific (APP) is installed, but will can seldom be realized between building advertisement machine and customer mobile terminal effective
It is interactive so that the advertisement delivered on building advertisement machine has blindness and poor efficiency, thus cause the cost effectiveness of advertisement putting compared with
It is low.
The content of the invention
Problem to be solved in the utility model is that building media system of the prior art is difficult to mobile terminal with letter
The effective interaction of playback terminal is ceased, so that advertisement putting has more specific aim, advertisement putting efficiency is improved.
To solve the above problems, technical solutions of the utility model provide a kind of interactive building media system, including：It is mobile whole
End, information playback terminal, management server and application server；The mobile terminal includes the first near-field communication module, described
Information playback terminal includes information playing module, the second near-field communication module and cellular communication module；First near-field communication
Module is suitable to carry out information exchange with second near-field communication module, and the interactive information in described information interaction is by described
Cellular communication module is sent to the management server, and the interactive information includes that the mobile terminal is based on user's scheduled operation
The feedback information that the solicited message for being triggered and the application server are provided for the solicited message, the request letter
Breath and the feedback information information currently playing with described information playing module are associated；The management server is suitable to institute
State solicited message and be distributed to the application server, and the information download broadcasting to described information playback terminal and interactive, institute
Information playback terminal is stated to be managed for the process that the certification of the mobile terminal and report, described information are interacted；It is described to answer
It is suitable to according to the solicited message with server, is carried to the mobile terminal via the management server and information playback terminal
For the feedback information.
Optionally, the interactive building media system also includes the data acquisition service being connected with the management server
Device, the data acquisition server is suitable to carry out the interactive information data acquisition and arrange.
Optionally, the interactive building media system also includes the information pushing clothes being connected with the data acquisition server
Business device, described information push server is suitable to be based on the interactive information that the acquisition server is gathered and arranged, to the shifting
Dynamic terminal pushes the information on services being associated with the interactive information after arrangement.
Optionally, described information playback terminal is building advertisement interaction screen.
Optionally, the cellular communication module is 3G communication modules or 4G communication modules.
Optionally, first near-field communication module is included in iBeacon communication modules and WiFi communication module at least
One kind, second near-field communication module includes iBeacon communication modules and WiFi communication module.
Compared with prior art, the technical solution of the utility model at least has advantages below：
By combining building advertisement and development of Mobile Internet technology, on-line off-line (O2O, Online To Offline) is got through,
And mobile terminal and information playback terminal (advertisement are effectively set up with the mutually united near-field communication technologies of iBeacon and WiFi
Interaction screen) between carry out the bridge of information exchange, so as to realize the effective interaction of mobile terminal and information playback terminal, so that extensively
Accuse to deliver and have more specific aim, improve advertisement putting efficiency.
Association area uses the united technologies of iBeacon and WiFi first at home, has accomplished the movement of environment under O2O lines
Equipment all standing, as long as appearing in the customer group around interaction screen, can turn into the beneficiary of O2O activities, by simple
Action (for example shaking), you can docked with the activity on line, make user enjoy the one-stop service of the O2O of innovation.
As a result of given scenario triggering and the O2O business models of user behavior tracking, advertisement experience will not appliance for releasing single
Window triggers, but hobby and behavior according to user are triggered, it is to avoid similar to the experience form of refuse messages formula, there is provided
The high-quality experience of O2O.
By the integration of iBeacon and WiFi technology, with reference to the technology of existing information secure context, achieve a butt joint into movement
The automation collection of end subscriber behavioral data, privacy is effectively protected；Cloud computing technology is integrated, front end intelligent terminal and backstage is realized
Real-time interactive between big data.
Big data platform is interacted using all kinds of of collection in information interactive process between mobile terminal and information playback terminal
Information, can set up multiple linear regression analysis Mathematical Modeling accordingly, and multiple advertisement memory rates are set up for different dispensing types
Predictive equation, for advertiser provides precision marketing scheme.
Brief description of the drawings
Fig. 1 is the structural representation of the interactive building media system of technical solutions of the utility model；
Fig. 2 is the configuration diagram of existing interactive building media system；
Fig. 3 is the configuration diagram of the interactive building media system in the utility model embodiment.
Specific embodiment
It is understandable to enable above-mentioned purpose of the present utility model, feature and advantage to become apparent, below in conjunction with the accompanying drawings to this
The specific embodiment of utility model is described in detail.
Traditional business idea of enterprise emphasizes more products ＆ services to be supplied to more clients.In Traditional Marketing mould
In formula, manufacturer production goes out after finished product often through manufacturer, whole seller, retailer.The marketing channel product for sale of consumer
Product, product is generally required during all too many levels of experience gets to consumer's hand, and its inferior position is apparent.On the one hand, swelling confession long
Chain is answered to not only reduce the ageing of product；On the other hand, the marketing regardless of audient more increases its blindness.In this way, product into
Originally substantially increase.The construction of Focus Media's big data precision marketing service platform is allowed to be liberated from traditional marketing model
Out, so that businessman and the dual income of sellers, so as to the marketing management for indicating media industry enters an epoch-making rank
Section.On the one hand, the conversion ratio of advertisement putting can be improved, makes the dispensing of client more precisely, effectively, save enterprise's a surname's cost；Separately
On the one hand, take into full account that audient experiences, prevent harassing and wrecking information, accurately for audient provides on offline/line online under line (O2O,
Online To Offline) passage and good experience.Consumer can obtain relevent information in the very first time, save
Alternative costs, improve work and quality of the life.Precision marketing pattern inherently attracts more advertisers by its own advantage,
Including the top 100 enterprises of the world five, bigger economic well-being of workers and staff is obtained.What is benefited simultaneously also includes all kinds of electric business, and their O2O's turns
Changing efficiency will bring up to a brand-new level under precision marketing service.
O2O refers to that the commercial chance under line is combined with internet, allows internet to turn into the foreground of off-line transaction.O2O's
Concept widely, as long as both be can involve on line in industrial chain, can involve under line, so that it may be commonly referred to as O2O again.
By the construction of big data platform, Focus Media is devoted to creating one and integrates high and new technology, takes into account visitor
The sophisticated media platform that family is experienced with audient's high-quality.Focus Media fully can be provided using the screen for spreading over national each city
They are integrated into the three-in-one three-dimensional terminal device of advertising display terminal, information search terminal, information release terminal by source,
The medium of advertisement putting displaying is not only provided to client when the time comes, while being also provided with collection nearby users vaild act and audient's friendship
Mutual O2O through train functions, and these collect data and audient interaction data will turn into mass data, more possess this two
Secondary excavation and the potentiality of analysis, by arrangement and analysis to these data, can grasp the transformation rule of O2O, improve client
With the experience of audient, and the advertisement putting scheme of more high-quality can be provided to client, and look-ahead delivers the client such as output ratio sense
The information of interest.
As shown in figure 1, the interactive building media system that the utility model embodiment is provided includes：Mobile terminal 10, information
Playback terminal 20, management server 30 and application server 40；The mobile terminal includes the first near-field communication module 101, institute
Stating information playback terminal 20 includes information playing module 201, the second near-field communication module 202 and cellular communication module 203；It is described
First near-field communication module 101 is suitable to carry out information exchange, described information interaction with second near-field communication module 202
In interactive information the management server 30 is sent to by the cellular communication module 203, the interactive information includes described
The solicited message and the application server 40 that mobile terminal 10 is triggered based on user's scheduled operation are believed for the request
The there is provided feedback information of breath, the solicited message and the feedback information are currently playing with described information playing module 201
Information is associated；The management server 30 is suitable to for the solicited message to be distributed to the application server 40, and to institute
The information for stating information playback terminal 201 downloads broadcasting with interactive, described information playback terminal 20 for the mobile terminal 10
Certification and report, the process of described information interaction are managed；The application server 40 is suitable to according to the solicited message, warp
From the management server 30 and information playback terminal 20 feedback information is provided to the mobile terminal 10.
During actual implementation, described information playback terminal is specifically as follows and is arranged at building (such as community's residential building and commercial affairs
Building), market, the advertisement interaction screen in the channel such as campus.
The cellular communication module can be 3G communication modules or 4G communication modules.Certainly, with the development of mechanics of communication,
The cellular communication module can also use mobile cellular communication technology more of new generation.
In the present embodiment, first near-field communication module is included in iBeacon communication modules and WiFi communication module
At least one, second near-field communication module includes iBeacon communication modules and WiFi communication module.Second near field leads to
Letter module has accomplished the mobile device all standing of environment under O2O lines by using the united technologies of iBeacon and WiFi, makes peace
Dress mainstream operation system (IOS, Android etc.) all kinds of mobile phones can exactly by advertisement interaction screen position and set up with mutually
The interactive connection of dynamic screen.
Because closed management has been done to the MAC Address of iPhone by Apple Inc., cause traditional WiFi technology accurate
The user of iPhone mobile phones is positioned, therefore is introduced iBeacon technologies and is supported that iPhone Ownership can also obtain same O2O bodies
Test.In addition, joint uses the United Technologies of iBeacon and WiFi, the data for obtaining are more accurate.
Those skilled in the art know that iBeacon technologies use low-power consumption bluetooth technology (BLE, Bluetooth Low
Energy, that is, usually said Bluetooth4.0 or Bluetooth Smart) signal area can be created.
When smart mobile phone enters the region, iBeacon signals can wake up the specific APP of user, provide the user customizing messages and push away
Give, the service such as mobile payment, allow mobile device that there is linguistic context to calculate (contextual computing) ability.
Beacon equipment has only used advertisement communication channel.It is this to set as the literal meaning of beacon (beacon, beacon)
It is standby to send packet at a certain time interval, and the data for sending can be obtained by the equipment as mobile phone.Also
It is to say, iBeacon is that one kind of BLE advertisement modes is simply used, and is provided on this basis additional to some of IOS
Support.
The communication of BLE includes two major parts：Advertising (advertisement) and connecting (connection).Advertisement
(Advertising) it is a kind of unidirectional transmission mechanism.Want the equipment that is searched can with 20 milliseconds to 10 seconds when
Between be spaced send one piece of data bag.The time interval for using is shorter, battery consumption it is faster, but the speed that is found of equipment is also
Can be fast.
The operation principle of iBeacon can be divided into simple three step：
The first step：The exclusive identification code that Beacon passes through Bluetooth broadcast itself to mobile phone；
Second step：This identification code is sent to high in the clouds inquiry by mobile phone A PP, obtains scene information；
3rd step：Mobile phone terminal triggers a certain action.
The utility model provide technical scheme, WiFi technology carry out it is like a raging fire when, iBeacon has been incorporated again
Technology, except the interaction realized with WiFi technology and between consumer, after focus advertisement screen implantation iBeacon technologies, again can be with
The function of directly purchase is realized, the mass advertising screen of Focus will turn into department store small one by one.Consumer is wide near Focus
When accusing screen, WiFi the and Ibeacon technologies of Focus just can carry out interaction with the connection of the mobile phone of consumer, when consumer is to Focus
On advertisement screen play advertised product it is interested think purchase when, mobile phone can be taken out and shaken, be built in focus advertisement screen
IBeacon technologies will be attached with consumer's mobile phone, and when consumer's mobile phone shakes, iBeacon technologies will receive finger
Order, and the purchase page that product is transferred out on backstage is transferred the instructions to, it is pushed on consumer's mobile phone, consumer's mobile phone will jump out
Purchase page, consumer can be carried out purchase.
It is pointed out that the interactive building media system that the present embodiment is provided is in existing " interactive building media system
Further improvement on the basis of system ".
As shown in Fig. 2 existing " interactive building media system " includes audient's interaction layer, information broadcast layer and information management
Layer.Audient's mobile terminal of the interaction layer comprising user, the mobile terminal carries radio frequency identification contactless card (such as RFID contactless cards),
Audient carries out information interaction by the information playback terminal that REID and information broadcast layer are included, and such as uses radio frequency identification
Contactless card induction information playback terminal, and correspondence ad content is obtained by SMS.The mobile terminal of audient is broadcast with information
Put the management server that the interactive record between terminal is included by mobile cellular communication module feedback to information management layer.Information
Playback terminal common function is playing audio-video, plays the conventional ads content displaying modes such as roll titles and playing pictures.Letter
The management server that breath management level are included includes following system again：Information is downloaded and played and interaction systems；Signal auditing, screening and
Information issuing system；Monitoring and synchronization system；Interactive management system.The business that information source supplier (electric business, advertiser etc.) provides
Industry advertisement is then stored in information management layer by way of artificial-information-obtaining, and in the way of manual entry information typing to information
In playback terminal.
Refering to Fig. 3, the interactive building media system in the present embodiment is by information management layer, information transfer channel layer, letter
Breath broadcast layer and the most of composition of audient's interaction layer four.Otherwise varied with existing " interactive building media system " is：First,
Interactive building media system in the present embodiment employs near-field communication technology and realizes between audient's interaction layer and information broadcast layer
Carrying out the bridge of information exchange, i.e. audient can be by near-field communication technology with the mobile terminal with near-field communication module
(iBeacon and/or WiFi technology) carries out information interaction with information playback terminal, such as obtains iBeacon using iPhone mobile phones
Signal, coherent signal content details are accessed using mobile Internet, so can more precisely position mobile terminal, highly efficient
Realize the information exchange of mobile terminal and information playback terminal；Secondly, the interactive building media system in the present embodiment is nearly
The transmission channel of the communication technology, cellular communications transmissions passage and the Internet transmission passage carry out insertion, and formation is interconnected, whole
It is combined into information transfer channel layer；Finally, information management layer also increases new function, and for example described information playback terminal is for institute
State certification and report, the typing of data, information distribution of mobile terminal etc..
By the interactive building media system of the present embodiment, information source supplier (electric business, advertiser etc.) can be by opening
Internet channels logon information management platform, typing, transmission close rule releases news (word, picture, network address URL etc.), lead to
Cross information transfer channel layer (3G or 4G technologies) and information is distributed to the information broadcasting being deployed in community's residential building and Business Building
In terminal (abbreviation interaction screen).The community resident of the layer of audient's interaction simultaneously, city white collar pass through mobile terminal device and interaction screen
Between passive interaction (iPhone Ownership uses iBeacon technologies, and Android user uses WiFi-iBeacon United Technologies,
Other cell phone systems user uses WiFi technology), it is that medium realizes interactive with information management layer by App or portal page, enjoy
By activities such as the preferential purchase of a series of electric business, the application of advertisement trial product, preferential activity experience, the experience channel of O2O is enriched.
In the present embodiment, the interactive building media system can also include that the data being connected with the management server are adopted
Collection server (not shown in figure 1), the data acquisition server is suitable to carry out the interactive information data acquisition and arrange.
The interactive building media system of the present embodiment realizes each of audient and advertisement screen using technologies such as WiFi, iBeacon
It is kind interactive, during interaction, can collect building geographical location information, subscriber phone number information, sensing advertising message,
The related interactive information such as subsidiary personal information of spending amount information, user, stating interactive information to these carries out data acquisition
With arrangement.Multiple linear regression analysis Mathematical Modeling can also be further set up accordingly, set up multiple for different dispensing types
Advertisement memory rate predictive equation, for advertiser provides precision marketing scheme.
By the collection and arrangement of the related mutual informations such as the purchase to user, mutual-action behavior, each use can be analyzed
The information such as preference, the purchasing power at family, just can push user's advertising message interested, such as APP letters to different user accordingly
Breath, preferential sales promotion information etc..Therefore, the interactive building media system in the present embodiment can also include being taken with the data acquisition
The connected Information Push Server of business device, described information push server is suitable to be gathered and arranged based on the acquisition server
Interactive information, pushed and the information on services that is associated of interactive information after arrangement to the mobile terminal.
In other embodiments, described information push server can also be integrated in the application server, the data
Acquisition server can be then integrated in the management server.
It is pointed out that described information push server both can be via management server and information playback terminal to shifting
Dynamic terminal pushes the information on services being associated with the interactive information after arrangement, it is also possible to access mobile interchange in mobile terminal itself
During network, the service pushed from Information Push Server is received by mobile cellular communication network insertion internet and is believed
Breath.
Although the utility model is disclosed as above with preferred embodiment, it is not for limiting the utility model, appointing
What those skilled in the art is not being departed from spirit and scope of the present utility model, may be by the method and skill of the disclosure above
Art content makes possible variation and modification to technical solutions of the utility model, therefore, it is every without departing from the utility model technology
The content of scheme, any simple modification made to above example according to technical spirit of the present utility model, equivalent variations and
Modification, belongs to the protection domain of technical solutions of the utility model.
Claims (6)
1. a kind of interactive building media system, it is characterised in that including：
Mobile terminal, information playback terminal, management server and application server；The mobile terminal includes the first near-field communication
Module, described information playback terminal includes information playing module, the second near-field communication module and cellular communication module；
First near-field communication module is suitable to carry out information exchange with second near-field communication module, and described information was interacted
Interactive information in journey is sent to the management server by the cellular communication module, and the interactive information includes the movement
The solicited message and the application server that terminal is triggered based on user's scheduled operation are provided for the solicited message
Feedback information, the solicited message and the feedback information information currently playing with described information playing module are associated；
The management server is suitable to for the solicited message to be distributed to the application server, and described information is played eventually
The information at end downloads certification and report, the described information played with interactive, described information playback terminal for the mobile terminal
Interactive process is managed；
The application server is suitable to according to the solicited message, via the management server and information playback terminal to described
Mobile terminal provides the feedback information.
2. interactive building media system according to claim 1, it is characterised in that also including with the management server phase
Data acquisition server even, the data acquisition server is suitable to carry out the interactive information data acquisition and arrange.
3. interactive building media system according to claim 2, it is characterised in that also including with the data acquisition service
The connected Information Push Server of device, described information push server is suitable to be gathered and arrangement based on the acquisition server
Interactive information, the information on services being associated with the interactive information after arrangement is pushed to the mobile terminal.
4. interactive building media system according to claim 1, it is characterised in that described information playback terminal is that building are wide
Accuse interaction screen.
5. interactive building media system according to claim 1, it is characterised in that the cellular communication module is 3G communications
Module or 4G communication modules.
6. interactive building media system according to claim 1, it is characterised in that first near-field communication module includes
At least one in iBeacon communication modules and WiFi communication module, second near-field communication module communicates including iBeacon
Module and WiFi communication module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201621121308.2U CN206226488U (en) | 2016-10-13 | 2016-10-13 | Interactive building media system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201621121308.2U CN206226488U (en) | 2016-10-13 | 2016-10-13 | Interactive building media system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN206226488U true CN206226488U (en) | 2017-06-06 |
Family
ID=58787872
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201621121308.2U Active CN206226488U (en) | 2016-10-13 | 2016-10-13 | Interactive building media system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN206226488U (en) |
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2016
- 2016-10-13 CN CN201621121308.2U patent/CN206226488U/en active Active
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