CN205608744U - Attention rate statistical system , information input device and electron advertising screen - Google Patents
Attention rate statistical system , information input device and electron advertising screen Download PDFInfo
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- CN205608744U CN205608744U CN201620256771.1U CN201620256771U CN205608744U CN 205608744 U CN205608744 U CN 205608744U CN 201620256771 U CN201620256771 U CN 201620256771U CN 205608744 U CN205608744 U CN 205608744U
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Abstract
The application discloses attention rate statistical system, information input device and electron advertising screen, wherein, attention rate statistical system includes: information acquisition unit and statistics unit, wherein, attention rate statistical system passes through information acquisition unit obtain information puts in audient's information in device the place ahead to through statistics unit basis information and basis are paid close attention to to audient's information acquisition the attention rate that the device information of puting in was put in to concern information technology information is so that the user of input information can obtain the audient's attention rate about the information of puting in, and so as to is based on the corresponding corresponding tactics of input information are formulated to the attention rate. Put in the decision -making that the effect is judged and information is put in for the user's of the information of puting in later stage information and play great reference effect. It worth to have very strong reality application.
Description
Technical field
The application relates to statistical technique field, more particularly, it relates to a kind of attention rate statistical system, letter
Breath delivery device and electronic display.
Background technology
Along with deepening constantly of social informatization, people in life everywhere it can be seen that throw in various letters
Breath (such as advertisement, notice etc.), and throw in the information delivery device of these information, such as it is arranged at room
Inside and outside electronic display or lamp box etc., the most do not have the system of impression information feedback.Therefore believe at these
In breath delivery device, the user of impression information cannot obtain the audient's attention rate information about impression information, from
And the corresponding strategy of impression information cannot be formulated according to audient's attention rate information.
Therefore, a kind of statistical system that can add up impression information attention rate is needed badly.
Utility model content
For solving above-mentioned technical problem, this utility model provides a kind of attention rate statistical system, information is thrown
Put device and e-advertising display screen, to realize the purpose of the attention rate of statistics impression information.
For realizing above-mentioned technical purpose, this utility model embodiment provides following technical scheme:
A kind of attention rate statistical system, is applied to information delivery device, and described attention rate statistical system includes:
For obtaining the information acquisition unit of the audience information in information delivery device front；
For obtaining described audience information, obtain concern information and according to described pass according to described audience information
The statistic unit of the attention rate of note Information Statistics information delivery device impression information.
Preferably, described information acquisition unit is camera module；
Described audience information is the video information that described camera module obtains.
Preferably, described concern information is the time of information delivery device described in each audient's face orientation；
Described attention rate is the temporal summation of information delivery device described in each audient's face orientation.
Preferably, described concern information includes characteristics of human body and this audient's face orientation institute of each audient
State the time of information delivery device；
After described statistic unit obtains described concern information, judge according to the characteristics of human body of described each audient
Age-colony belonging to the age of this audient, and by information delivery device described in the face orientation of this audient
The product of the weight coefficient that the time is corresponding with this audient place age-colony is as the individual concern of this audient
Degree；The individual attention rate of each audient is carried out read group total, it is thus achieved that described attention rate.
Preferably, described statistic unit includes face recognition module and statistical module；Wherein,
Described face recognition module is used for obtaining described audience information, and obtains every according to described audience information
The time of information delivery device described in the characteristics of human body of individual audient and this audient's face orientation；
Described statistical module is for judging according to the characteristics of human body of described each audient belonging to age of this audient
Age-colony, and by the time of information delivery device described in the face orientation of this audient and this audient place
The product of the weight coefficient that age-colony is corresponding is as the individual attention rate of this audient；By each audient
Body attention rate carries out read group total, it is thus achieved that described attention rate.
Preferably, described characteristics of human body includes height, hair style and gait；Wherein,
Described hair style includes long hair and bob；
Described gait includes step-length and walks appearance.
Preferably, described age-colony includes children population, juvenile colony, youth group, middle age colony
And old group.
Preferably, described statistic unit is microprocessor or single-chip microcomputer.
A kind of information delivery device, adds up including at least one attention rate as described in above-mentioned any embodiment
System.
A kind of e-advertising display screen, unites including at least one attention rate as described in above-mentioned any embodiment
Meter systems.
From technique scheme it can be seen that this utility model embodiment provides a kind of attention rate department of statistic
System, information delivery device and e-advertising display screen, wherein, described attention rate statistical system passes through information
Acquiring unit obtains the audience information in information delivery device front；And by statistic unit according to described audient
Acquisition of information pays close attention to information the attention rate according to described concern Information Statistics information delivery device impression information
So that the user of impression information is obtained in that the audient's attention rate about impression information such that it is able to according to institute
State attention rate and formulate corresponding impression information corresponding strategy.
Accompanying drawing explanation
In order to be illustrated more clearly that this utility model embodiment or technical scheme of the prior art, below will
The accompanying drawing used required in embodiment or description of the prior art is briefly described, it should be apparent that,
Accompanying drawing in describing below is only embodiment of the present utility model, comes for those of ordinary skill in the art
Say, on the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to the accompanying drawing provided.
The structural representation of a kind of attention rate statistical system that the embodiment that Fig. 1 is the application provides；
The structural representation of a kind of attention rate statistical system that another embodiment that Fig. 2 is the application provides.
Detailed description of the invention
Below in conjunction with the accompanying drawing in this utility model embodiment, to the technology in this utility model embodiment
Scheme is clearly and completely described, it is clear that described embodiment is only this utility model one
Divide embodiment rather than whole embodiments.Based on the embodiment in this utility model, this area is common
The every other embodiment that technical staff is obtained under not making creative work premise, broadly falls into this
The scope of utility model protection.
The embodiment of the present application provides a kind of attention rate statistical system, as it is shown in figure 1, the information that is applied to is thrown in
Device A10, described attention rate statistical system includes:
For obtaining the information acquisition unit 100 of the audience information in information delivery device A10 front；
For obtaining described audience information, obtain concern information and according to described pass according to described audience information
The statistic unit 200 of the attention rate of note Information Statistics information delivery device A10 impression information.
It should be noted that in the present embodiment, described information acquisition unit 100 is arranged at described information and throws
Putting device A10 side, described statistic unit 200 is arranged at management-side, it is simple to statistic unit 200 is carried out reality
Execute management and safeguard.But in other embodiments of the application, described statistic unit 200 can also be with described
Information acquisition unit 100 is arranged at homonymy, and this is not limited by the application, concrete depending on practical situation.
In described information delivery device A10, the user of impression information can formulate phase according to described attention rate
The impression information corresponding strategy answered, in order to utilize minimum resource to realize what impression information was propagated in audient
Maximize.
Also, it should be noted in the present embodiment, described information acquisition unit 100 is arranged at described information
Inside delivery device A10.But in other embodiments of the application, described information acquisition unit 100 also may be used
To be arranged at the outer surface of described information delivery device A10.This is not limited by the application, specifically regards
Depending on practical situation.
On the basis of above-described embodiment, in an embodiment of the application, described information acquisition unit
100 is camera module；
Described audience information is the video information that described camera module obtains.
It should be noted that video can capture the information that audient is more, such as, throw in described information
The information such as residence time, the dress ornament of audient, age before device A10, hence with camera module conduct
Described information acquisition unit 100 can obtain the audience information of more horn of plenty.
On the basis of above-described embodiment, in another embodiment of the application, described concern information is
The time of information delivery device A10 described in audient's face orientation；
Described attention rate is that audient is in the face of the temporal summation towards described information delivery device A10.
It should be noted that in the present embodiment, described information acquisition unit 100 is getting visual form
Audience information after, be transferred to described statistic unit 200；Described statistic unit 200 is to described audient
Information obtains information delivery device A10 described in each audient's face orientation after carrying out audient's recognition of face process
Time, the time of information delivery device A10 described in audient's face orientation each in described audience information is entered
After row read group total, it is thus achieved that the attention rate of described information delivery device A10 impression information.
Also, it should be noted in an embodiment of the application, described statistic unit 200 can be by people
Face identification circuit and statistical circuit composition, described recognition of face circuit is used for identifying audient's whether face orientation
Described information delivery device A10, if it is, conducting statistical circuit carries out timing, it is thus achieved that each audient face
Portion towards the time of described information delivery device A10, total timing time of described statistical circuit be described in be subject to
The temporal summation of information delivery device A10, the most described concern described in each audient's face orientation in many information
Degree.But in other embodiments of the application, described statistic unit 200 can also be integrated recognition of face electricity
The single-chip microcomputer on road, by information delivery device described in recognition of face circuit identification audient whether face orientation
A10, and carry out timing by the internal abundant process logic of single-chip microcomputer, it is thus achieved that described attention rate.The application
The particular make-up of described statistic unit 200 is not limited, concrete depending on practical situation.
On the basis of above-described embodiment, in a preferred embodiment of the application, described concern information
Including the time of information delivery device A10 described in the characteristics of human body of each audient and this audient's face orientation；
After described statistic unit 200 obtains described concern information, sentence according to the characteristics of human body of described each audient
The age-colony belonging to age of this audient disconnected, and by information delivery device described in the face orientation of this audient
The product of the weight coefficient that the time of A10 is corresponding with this audient place age-colony is as the individuality of this audient
Attention rate；The individual attention rate of each audient is carried out read group total, it is thus achieved that described attention rate.
It should be noted that in the present embodiment, described information acquisition unit 100 is getting visual form
Audience information after, be transferred to described statistic unit 200；Described statistic unit 200 is to described audient
Information obtains characteristics of human body and this audient's face orientation of each audient after carrying out audient's recognition of face process
The time of described information delivery device A10.
On the basis of above-described embodiment, in another preferred embodiment of the application, as in figure 2 it is shown,
Described statistic unit 200 includes face recognition module 210 and statistical module 220；Wherein,
Described face recognition module 210 is used for obtaining described audience information, and obtains according to described audience information
Take the time of information delivery device A10 described in the characteristics of human body of each audient and this audient's face orientation；
Described statistical module 220 for judging the age of this audient according to the characteristics of human body of described each audient
Belonging to age-colony, and by the time of information delivery device A10 described in the face orientation of this audient with should
The product of the weight coefficient that audient place age-colony is corresponding is as the individual attention rate of this audient；By each
The individual attention rate of audient carries out read group total, it is thus achieved that described attention rate.
It should be noted that in a specific embodiment of the application, described age-colony includes child
Colony, juvenile colony, youth group, middle age colony and old group.
Also, it should be noted in an embodiment of the application, described face recognition module 210 is wrapped
Including recognition of face circuit and package casing, described statistical module is single-chip microcomputer；Described recognition of face circuit
Special for extracting the human body of each audient that conversion obtains electrical signal form from the audience information of visual form
Levy and the time of information delivery device described in this audient's face orientation；Described single-chip microcomputer receives the signal of telecommunication
The time of information delivery device described in the characteristics of human body of each audient of form and this audient's face orientation
After, utilize internal abundant process logic to carry out above-mentioned judgement and read group total, it is thus achieved that described attention rate.
In the present embodiment, information described in the face orientation of this audient is thrown in dress by described statistical module 220
Put the product of time of A10 weight coefficient corresponding with this audient place age-colony as this audient
Body attention rate, and the individual attention rate of each audient is carried out read group total, it is thus achieved that the mesh of described attention rate
Be to obtain attention rate information the most accurately for different types of impression information.With health product advertisement it is
Example, when the impression information of described information delivery device A10 is health product advertisement, old group is corresponding
Weight coefficient is the highest, and weight coefficient corresponding to middle age colony takes second place, and youth group, juvenile colony and youngster
The weight coefficient of virgin colony is the least.This is because when audient is old people or middle age, it buys guarantor
The probability of strong product is maximum, and therefore the time of old people or middle age concern advertisement comes for health product advertisement
Say that there is bigger meaning.Accordingly, when the impression information of described information delivery device A10 be animation electricity
During shadow advance notice, children population, the juvenile colony weight coefficient corresponding with youth group is the highest, the middle age colony
Corresponding weight coefficient takes second place, and the weight coefficient that old group is corresponding is minimum.Same, this is because youngster
Virgin colony, juvenile colony and youth group more likely go to the cinema and see this animated film, therefore child group
The concern time of body, juvenile colony and youth group has bigger reality from the point of view of predicting for animated film
Meaning.Accordingly, when the impression information of described information delivery device A10 is toy advertisement, Er Tongqun
The weight coefficient that body is corresponding with juvenile colony is the highest, the weight coefficient that youth group is corresponding with middle age colony
It, the weight coefficient that old group is corresponding is minimum.Same, this is because children population and juvenile colony
The concern time for having bigger practical significance from the point of view of toy advertisement.Therefore described weight coefficient is introduced
Can accurately react the attention rate of impression information on above-mentioned information delivery device A10, the most more
The user being easy to impression information arranges corresponding strategy according to described attention rate.For impression information user, spy
It not that great ginseng is played in the decision-making that later stage information input effect judges and information is thrown in throwing in advertising user
Examine effect.There is the strongest real applying value.
On the basis of above-described embodiment, in a specific embodiment of the application, described characteristics of human body
Including height, hair style and gait；Wherein,
Described hair style includes long hair and bob；
Described gait includes step-length and walks appearance.
It should be noted that described processing means can judge the sex of audient according to described hair style, according to
Described gait and height judge the age of audient.
Also, it should be noted labelling, described statistics can be arranged in the front of information acquisition unit 100
Unit 200 judges the actual height of audient according to described labelling and audient's height in video information.This
Application provide only a kind of feasible height conversion method, in other embodiments of the application, described system
Meter unit 200 can also directly calculate the actual height of audient according to the height of audient in video image, this
Apply for the concrete conversion method of described height is not limited, concrete depending on practical situation.
On the basis of above-described embodiment, in another embodiment of the application, described statistic unit 200
For microprocessor or single-chip microcomputer.
Accordingly, the embodiment of the present application additionally provides a kind of information delivery device A10, including at least one
Attention rate statistical system as described in above-mentioned any embodiment.
Accordingly, the embodiment of the present application additionally provides a kind of e-advertising display screen, including at least one such as
Attention rate statistical system described in any of the above-described embodiment.
In sum, the embodiment of the present application provides a kind of attention rate statistical system, information delivery device A10
And e-advertising display screen, wherein, described attention rate statistical system is obtained by information acquisition unit 100
The audience information in information delivery device A10 front, and by statistic unit 200 according to described audience information
Obtain concern information the attention rate according to described concern information technology information delivery device A10 impression information
So that the user of impression information is obtained in that the audient's attention rate about impression information such that it is able to according to institute
State attention rate and formulate corresponding impression information corresponding strategy.Later stage information for the user of impression information is thrown in
Great reference role is played in the decision-making that effect judges and information is thrown in.There is the strongest real applying value.
In this specification, each embodiment uses the mode gone forward one by one to describe, and each embodiment stresses
Being the difference with other embodiments, between each embodiment, identical similar portion sees mutually.
Described above to the disclosed embodiments, makes professional and technical personnel in the field be capable of or uses
This utility model.Multiple amendment to these embodiments will be aobvious for those skilled in the art
And be clear to, generic principles defined herein can be without departing from spirit or scope of the present utility model
In the case of, realize in other embodiments.Therefore, this utility model is not intended to be limited to institute herein
These embodiments shown, and it is to fit to consistent with principles disclosed herein and features of novelty the widest
Scope.
Claims (10)
1. an attention rate statistical system, it is characterised in that be applied to information delivery device, described concern
Degree statistical system includes:
For obtaining the information acquisition unit of the audience information in information delivery device front；
For obtaining described audience information, obtain concern information and according to described pass according to described audience information
The statistic unit of the attention rate of note Information Statistics information delivery device impression information.
Attention rate statistical system the most according to claim 1, it is characterised in that described acquisition of information
Unit is camera module；
Described audience information is the video information that described camera module obtains.
Attention rate statistical system the most according to claim 2, it is characterised in that described concern information
Time for information delivery device described in each audient's face orientation；
Described attention rate is the temporal summation of information delivery device described in each audient's face orientation.
Attention rate statistical system the most according to claim 2, it is characterised in that described concern information
Including the time of information delivery device described in the characteristics of human body of each audient and this audient's face orientation；
After described statistic unit obtains described concern information, judge according to the characteristics of human body of described each audient
Age-colony belonging to the age of this audient, and by information delivery device described in the face orientation of this audient
The product of the weight coefficient that the time is corresponding with this audient place age-colony is as the individual concern of this audient
Degree；The individual attention rate of each audient is carried out read group total, it is thus achieved that described attention rate.
Attention rate statistical system the most according to claim 4, it is characterised in that described statistic unit
Including face recognition module and statistical module；Wherein,
Described face recognition module is used for obtaining described audience information, and obtains every according to described audience information
The time of information delivery device described in the characteristics of human body of individual audient and this audient's face orientation；
Described statistical module is for judging according to the characteristics of human body of described each audient belonging to age of this audient
Age-colony, and by the time of information delivery device described in the face orientation of this audient and this audient place
The product of the weight coefficient that age-colony is corresponding is as the individual attention rate of this audient；By each audient
Body attention rate carries out read group total, it is thus achieved that described attention rate.
Attention rate statistical system the most according to claim 4, it is characterised in that described characteristics of human body
Including height, hair style and gait；Wherein,
Described hair style includes long hair and bob；
Described gait includes step-length and walks appearance.
Attention rate statistical system the most according to claim 4, it is characterised in that described age-colony
Including children population, juvenile colony, youth group, middle age colony and old group.
Attention rate statistical system the most according to claim 1, it is characterised in that described statistic unit
For microprocessor or single-chip microcomputer.
9. an information delivery device, it is characterised in that include that at least one is as arbitrary in claim 1-8
Attention rate statistical system described in Xiang.
10. an e-advertising display screen, it is characterised in that include that at least one is such as claim 1-8
Attention rate statistical system described in any one.
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| CN201620256771.1U CN205608744U (en) | 2016-03-30 | 2016-03-30 | Attention rate statistical system , information input device and electron advertising screen |
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| CN201620256771.1U CN205608744U (en) | 2016-03-30 | 2016-03-30 | Attention rate statistical system , information input device and electron advertising screen |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105868782A (en) * | 2016-03-30 | 2016-08-17 | 苏州大学 | Attention rate statistical system, information delivery device, and electronic advertisement display screen |
| CN107578727A (en) * | 2017-10-29 | 2018-01-12 | 马勇高 | Projection advertising system |
| CN107590446A (en) * | 2017-08-28 | 2018-01-16 | 北京工业大学 | The system and implementation method of Intelligent Measurement crowd's attention rate |
-
2016
- 2016-03-30 CN CN201620256771.1U patent/CN205608744U/en active Active
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105868782A (en) * | 2016-03-30 | 2016-08-17 | 苏州大学 | Attention rate statistical system, information delivery device, and electronic advertisement display screen |
| CN107590446A (en) * | 2017-08-28 | 2018-01-16 | 北京工业大学 | The system and implementation method of Intelligent Measurement crowd's attention rate |
| CN107578727A (en) * | 2017-10-29 | 2018-01-12 | 马勇高 | Projection advertising system |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20170523 Address after: Wuzhong Economic Development Zone in Suzhou City, Jiangsu Province, the River Street 215000 tower rhyme Road No. 178 Building 2 layer 1 Patentee after: Suzhou cloud screen Network Technology Co., Ltd. Address before: 215123 Suzhou Industrial Park, Jiangsu Road, No. 199 Patentee before: Soochow University |
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| TR01 | Transfer of patent right | ||
| CP03 | Change of name, title or address |
Address after: Room 505, 5th floor, No. 178 Tayun Road, Yuexi Street, Wuzhong Economic Development Zone, Suzhou City, Jiangsu Province Patentee after: Suzhou Yunping Media Technology Co., Ltd. Address before: Wuzhong Economic Development Zone in Suzhou City, Jiangsu Province, the River Street 215000 tower rhyme Road No. 178 Building 2 layer 1 Patentee before: Suzhou cloud screen Network Technology Co., Ltd. |
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| CP03 | Change of name, title or address |